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Significance Of Customer Portfolio Management In Modern Business Environment
Significance Of Customer Portfolio Management In Modern Business Environment
12 pages (3000 words) , Essay
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The concept of customer portfolio can significantly contribute to the firm's efforts to retain the profitable segments of its customers because customer portfolio is a potential way to achieve enhanced customer satisfaction. According to experts, "in much the same way that we can examine a portfolio of products or brands.
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Developing Marketing Communications: Case of Game Of Thrones Season Three
Developing Marketing Communications: Case of Game Of Thrones Season Three
8 pages (2000 words) , Essay
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This essay explores the target audience for the campaign; promotional tools used in the campaign; media used in the campaign; suitability of tools and media. The conclusion from this study presents recommendations for possible improvement in marketing communications activities concerning the tools and media.
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International Marketing Strategies of Pepsi and Apple Inc
International Marketing Strategies of Pepsi and Apple Inc
7 pages (1750 words) , Essay
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This essay provides the essential cases and scenarios that could help justify the prevailing international marketing strategies of PepsiCo and Apple Inc.  It will also present the prevailing scenarios in the Middle East or in the UAE. Added to this, the challenges and problems facing PepsiCo and Apple Inc in the international setting require fundamental consideration, at some point.
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Standardization And Adaptation Strategies of Macdonalds, Pepsi, Toyota Motors in International Market
Standardization And Adaptation Strategies of Macdonalds, Pepsi, Toyota Motors in International Market
8 pages (2000 words) , Essay
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In the analysis, the researcher seeks to analyze the current general outlook of these companies’ standardization and adaptation strategies. Also, the researcher will discuss the current scenario in the Middle East, and how the companies are faring out with regard to the international marketing strategies stated herein.
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Heinekens Internal Processes,Mission and Vision
Heinekens Internal Processes,Mission and Vision
5 pages (1250 words) , Research Paper
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The study leads to the conclusion that with more than 200 products under its banner, and its presence in more than 70 countries, Heineken is surely a force to reckon with in the Americas. The company’s strength is evident in its ranking in the third position globally in terms of the volume of beer production.
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Teenagers and Young Adults Are Changing Marketing Practices
Teenagers and Young Adults Are Changing Marketing Practices
5 pages (1250 words) , Literature review
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The world has said to be entered in the era of globalization as there are no real boundaries and distances are contracted because of the free flow of information and knowledge. Indeed, the advancements in information and communication technology have facilitated networking and information sharing among people worldwide.
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Managing a Brand
Managing a Brand
4 pages (1000 words) , Essay
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A brand goes beyond the name or a logo or a slogan. It is the customers’ perception of the stimulus when the brand is presented (Berry & Lampo, 2004). Managing a brand according to Levin (2006) involves everything right from developing the product to packaging to creating a retail marketing strategy.
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Marketing Challenges of Walker and Company
Marketing Challenges of Walker and Company
10 pages (2500 words) , Essay
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Consequently, one of his three sons Ramsey Walker took over as the new president and publisher of the company. Though he was doing his graduation in business management, yet still he was practically novice in the publishing business. Consequently, in the beginning, it was a bit hard for him to run the affairs of the company.
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Generation Change
Generation Change
1 pages (250 words) , Essay
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As the discussion stresses a lot of teens are online as opposed to the then case. This will indeed have a massive impact on their latter lives. Most of these persons enjoy portability of technological devices like phones and laptops. Most will end up frustrated beings in their old age due to frustrations of the tough times in the contemporary world.
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The Impact of Branding on the Purchase Decision of Consumer
The Impact of Branding on the Purchase Decision of Consumer
12 pages (3000 words) , Essay
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Branding has helped companies to build loyal customers for their products and services. Moreover, it has also emerged as one of the most important elements of the marketing strategies of a firm. This study is about
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Grey Marketing: Perspectives and Implications
Grey Marketing: Perspectives and Implications
9 pages (2250 words) , Essay
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According to the paper, grey markets cannot be considered as illegal, as in case of black market of counterfeit or stolen goods. Rather, grey market products are genuine and from real manufacturers as well. This occurs when the trademark registrant or manufacturer has not given any authorization to the seller for making any sale.
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Niketown as an Experience
Niketown as an Experience
27 pages (6750 words) , Essay
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The author explains that the Niketown stores worldwide are designed to reflect the active nature of the brand itself, complete with blond wood floors reminiscent of a basketball court, but of course with much greater quality and style, colours that inspire action and feelings of health and the outdoors.
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Residential Project
Residential Project
4 pages (1000 words) , Essay
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The progress of the work being done shall be measured via the graph. The message shall largely be visual with minimal text. Lines shall be used to indicate scheduled versus actual progress. A two-dimensional line graph shall be used to plot the variables. The line graph shall show the scheduled versus actual units of work.
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McDonalds Enters Kazakhstan: Market Entry Strategy
McDonalds Enters Kazakhstan: Market Entry Strategy
2 pages (500 words) , Essay
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A very important consideration for any firm expanding internationally is the entry strategy. Getting it wrong with the entry strategy can only spell failure for the organization as it enters foreign markets. Research is therefore important so as to understand the regulatory environment, financial systems, and cultural aspects,
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The Effect of Social Media on the Lives of People
The Effect of Social Media on the Lives of People
10 pages (2500 words) , Download 1 , Essay
It lays special emphasis on the approach that is being followed and how the information has been attained. Other than this, special ethical consideration has been given to conduct the study keeping in mind how limited the scope is. A qualitative research simply looks to analyze and evaluate the information attained through qualitative aspects.
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Marketing Principles of Tesco Plc
Marketing Principles of Tesco Plc
5 pages (1250 words) , Essay
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The object of analysis for the purpose of this assignment is Tesco Plc. It is the third-largest retailer in the world when measured in terms of revenue after Wal-Mart and Carrefour. The changing scenarios in the major market coupled with unstable economies and the threat of globalization will provide a better understanding of how Tesco faces these challenges.
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The Potentials of the Next Generation Consumers of iPhone
The Potentials of the Next Generation Consumers of iPhone
16 pages (4000 words) , Essay
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The study leads to the conclusion that Apple has been viewed to prioritize effective marketing activities with the aim of attaining a superior competitive position in the IT industry. With this similar concern, Apple decided to position and market its iPhone product line in such a way, so that the company is capable of gaining the desired level of competitive advantages.
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The Role of Social Media Techniques in Influencing the Purchase Behavior of Customers towards Apparel Brands in China
The Role of Social Media Techniques in Influencing the Purchase Behavior of Customers towards Apparel Brands in China
75 pages (18750 words) , Essay
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The study leads to the conclusion that the most important and favorable social media techniques that frequently influenced the Chinese consumers were rewards and loyalty programs, discount schemes offers and customer feedback. Price discounts are the major reason enticing Chinese consumers to shop online.
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Why Do Firms Become Multinational Enterprises
Why Do Firms Become Multinational Enterprises
6 pages (1500 words) , Essay
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The aim of this paper is to explore the nature of the multinational enterprise. There are many different definitions and interpretations of a term “multinational enterprise” or “multinational firm”.  One of the most common definitions describes MNE as “an enterprise that controls and manages production establishments located in at least two countries.
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Brand Community of Harley Davidson
Brand Community of Harley Davidson
4 pages (1000 words) , Essay
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The study leads to the conclusion that Harley Davidson plays an active role in socializing the new members. The Harley owners group supplies information to the new members and also with the full range of Harley clothing and accessories. The concept of grassroots R and D has been regarded as a stylistic and advanced technology.
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How Does the Pavilion Store In Winchester Use Intangible Experiences to Keep Customer Loyalty
How Does the Pavilion Store In Winchester Use Intangible Experiences to Keep Customer Loyalty
7 pages (1750 words) , Assignment
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This research is being carried out to expound on how Pavilion Clothing Limited design its exterior and interior spaces, how the company display its  products, the company’s advertisement and promotion mechanisms, the method used to communicate the company’s brands, lay out in the company’s stores as well as how the company identifies and maintain its customers
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Marketing Communications Models and Their Application to Adidas
Marketing Communications Models and Their Application to Adidas
8 pages (2000 words) , Research Paper
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The study leads to the conclusion that Adidas Company should integrate market research in order to be innovative enough to meet the demands of consumers.  Through innovations, the company can incorporate new technologies for the purpose of improving efficiency.  Adidas should ensure that it treats its employees in a suitable manner.
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Raw Milk US National Marketing Strategy
Raw Milk US National Marketing Strategy
7 pages (1750 words) , Essay
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This research will begin with the statement that raw milk is milk that has not been treated in any way. It does not include colostrum. The researcher states that it has not been subjected to any processing step nor received any pathogen elimination action. Its quality and composition have also not been altered in any way.
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The Difference in Conducting Business and Marketing Activities between China and the United States
The Difference in Conducting Business and Marketing Activities between China and the United States
12 pages (3000 words) , Essay
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The conclusion from this study states that it is important to have negotiation strategies to persuade the thoughts of consumers so they can begin to use a company’s goods and services. For example, the U.S use facts to persuade customers to use their products while in China, the mutual relationship that negotiators have with the customers is what will close the deal.
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Marketing of Real Estate in CSU San Marcos
Marketing of Real Estate in CSU San Marcos
3 pages (750 words) , Essay
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The author insists that to establish effective real estate marketing, it is very essential to consider major factors affecting positively or negatively the running of real estate in the short run and long run. Moreover, real estate investment involves a large amount of money that would not be worthy risk taking.
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Marketing Mix Strategies in Indian Market
Marketing Mix Strategies in Indian Market
13 pages (3250 words) , Essay
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The objective of this paper “Marketing Mix Strategies in Indian Market” is that it analyses the market performance of two varying industries, that is, the toothpaste and the detergent industry. It also carries out a brief review of literature on the marketing mix theories.
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Advertising is Manipulative
Advertising is Manipulative
4 pages (1000 words) , Research Paper
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The author states that people fail to realize that they are being exploited and led down the garden path, the cream has been selling like a hot cake for the last several years and it is mainly because of manipulative advertisement, they recruit models who are beautiful and convince people that an average looking person can also look like a model.
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Consumer Involvement in New Product Development
Consumer Involvement in New Product Development
6 pages (1500 words) , Essay
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The conclusion from this study states that the information provided shows that major changes occur when the customer is involved directly in the research process. The strategists should be able to incorporate the customer’s input since it is fundamental in reducing the costs in the end. A market is a diverse place, so the researcher should diversify to obtain better results.
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The Relationship between the Consumers Need for Uniqueness and Purchase Perception of Fast Fashion Co-Brands
The Relationship between the Consumers Need for Uniqueness and Purchase Perception of Fast Fashion Co-Brands
2 pages (500 words) , Essay
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This research will begin with the statement that the fashion industry has seen much of partnership between fast fashion and designer fashion brands launching a special co-branded line, recognized at “fast fashion co-branding”. By collaborating with luxury designer fashion brands, the brand equity, as well as the image of fast fashion brands, is increased.
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Evaluation of the Key Marketing Strategies for Toyota in the UK
Evaluation of the Key Marketing Strategies for Toyota in the UK
3 pages (750 words) , Essay
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The paper tells that there are some challenges that face the Toyota Company, which it needs to focus on. The paper presents some key recommendations for the marketing strategies that Toyota should implement as focus on the manufacture of Eco-Cars; improved product reliability; introducing new brands and models; applying dynamic pricing strategy.
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The effect of atmosphere on customer perceptions and customer behavior responses in chain store supermarkets
The effect of atmosphere on customer perceptions and customer behavior responses in chain store supermarkets
60 pages (15000 words) , Essay
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This study established that: (1) The customer-perceived elements on store atmosphere for supermarkets covered six different elements grouped in three classifications, including design, ambient, and social elements; (2) The store atmospheric qualities have a significant impact on approach behaviors, with design having the most significant impact as compared to other elements.
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How Walmart as a brand uses social media, newsletters, and online selling propositions in persuading their customers
How Walmart as a brand uses social media, newsletters, and online selling propositions in persuading their customers
5 pages (1250 words) , Term Paper
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The conclusion from this study states that internet marketing has resulted in huge sales in various brands that have different web pages, which are accessed by different people in the continent. Specialized areas such e-newsletter and social media platforms majorly used for marketing. Walmart as a brand has effectively designed its web pages to attract more customers.
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Introducing Walmart into Saudi Arabia
Introducing Walmart into Saudi Arabia
10 pages (2500 words) , Essay
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According to the research findings, it can, therefore, be said that WalMart needs to frame new strategies for entering the market and invest a huge amount for the foundation of the business in Saudi Arabia. The company can rely upon either acquisition or joint venture in order to enter the market of Saudi Arabia.  
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The digital and online marketing strategies adopted by the main UK grocery supermarkets
The digital and online marketing strategies adopted by the main UK grocery supermarkets
13 pages (3250 words) , Essay
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The conclusion from this study states that marketing and strategic management are two crucial success determining factors for any organization within the U.K. supermarket industry. Since companies experience Oligopolistic market structure, strategic innovation and web strategy are two most influential online marketing strategies.
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Cause Related Marketing
Cause Related Marketing
2 pages (500 words) , Assignment
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The conclusion from this study states that cause-related marketing is a useful way of generating more profits for a company and it also helps the cause to get more donations. It helps the companies in gaining more profits because of the “halo” effect that is because of the charity cause and so it increases the companies’ sales and improves its reputation and attracts more consumers.
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Corporate Social Responsibility (CSR) planning in Toyota Motor in Europe in 2010
Corporate Social Responsibility (CSR) planning in Toyota Motor in Europe in 2010
7 pages (1750 words) , Essay
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The conclusion from this study states that for the development of a strong base in the market the company constantly evaluates its strategies to gain the market share but all the activities from the firm reflect social responsibilities which not only includes environmental performance activity but also being responsible towards the internal and the external stakeholders of the firm.
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The Tragic Decline of BlackBerry
The Tragic Decline of BlackBerry
2 pages (500 words) , Essay
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The author states that the release of the BlackBerry Playbook that claimed to topple down Apple’s Ipad was an epic failure the users and techies dismissed the product as being a major let down. Harry McCracken in his article deemed it as being tremendously disappointing and lose of customer interest.
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The Student Loans
The Student Loans
2 pages (500 words) , Essay
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The author of the paper provides the debate as to whether the student loans should be forgiven or not. Failure to forgive the student loan debts might have some effects on the economy. Most of those people who fail to pay their university loans tend to less likely start businesses of their own.
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Market Structure and the Role of Government
Market Structure and the Role of Government
4 pages (1000 words) , Assignment
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The idea of this research emerged from the author’s interest and fascination in why economic profits are zero in the long run in a monopolistically competitive market. The researcher of this essay aims to pay special attention to two ways in which product differentiation affects the demand for a product.
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The Role of Consumer Behavior in Marketing Decisions
The Role of Consumer Behavior in Marketing Decisions
4 pages (1000 words) , Research Paper
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In the following discourse, a simple market survey was conducted touching on four areas of interest to assist in defining the marketing status at McDonalds. To complete the survey, nine respondents were randomly picked from friends, family and coworkers to represent three market categories; children, young adults and adults.
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Jean Yip International Marketing
Jean Yip International Marketing
12 pages (3000 words) , Essay
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According to the paper the keys to success in the business are location, convenience and reputation. Location provides an easily accessible platform for customers through close relationship between the customers and employees, business partners and the society at large. Convenience is another factor that the company offers the customers.
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McDonalds and its cultural branding principle through effective communication process
McDonald's and its cultural branding principle through effective communication process
10 pages (2500 words) , Essay
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From its humble beginning as a small barbeque restaurant, McDonald’s today is one of the gigantic international companies operating with more than 32,000 restaurants operating across more than 100 countries in the world to at least 60 million people every day. McDonald’s is most familiar with its brands such as Big Mac and Chicken McNuggets.
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Marketing: Nutrition Bar
Marketing: Nutrition Bar
4 pages (1000 words) , Research Paper
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The marketing manager considers the target market needs to implement an effective channel distribution. It is hence established that the most effective way to distribute a nutrition bar is through the use of intensive distribution implemented by the use of indirect retailers in a vertical channel organization system.
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Implementation of the Marketing Strategy
Implementation of the Marketing Strategy
1 pages (250 words) , Research Paper
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This essay discusses that Hop Valley Brewing Company will publish content on the various social media platforms and the company website. This will include information on the available brands of beer, the prices and the benefits associated with the company’s products (Barker, ‎Barker & ‎Bormann, 2012).
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Ice Mountain Water
Ice Mountain Water
13 pages (3250 words) , Term Paper
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This essay tells that as "Ice Mountain Water" is produced and marketed in the United States, the political factors affecting the product include government policies and regulations pertinent to the product, as well as to the operations of the firm, "Nestle Waters North America". Regulatory requirements include payment of corporate taxes, licenses etc.
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Sherman Computer Repair New Direction
Sherman Computer Repair New Direction
7 pages (1750 words) , Essay
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The conclusion from this study states that change is inevitable and companies are relentlessly pursuing a change in every aspect that best suits their operations and performance. Business growth and development is characterized by a change that further enhances expansion and diversification of a business portfolio.
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Applied Buyer Behaviour in Global Context
Applied Buyer Behaviour in Global Context
8 pages (2000 words) , Download 1 , Essay
The conclusion from this study states that the advert employs a number of stereotypes for standardized and idealized images that are created to depict professional success and good-looking well-dressed characters conveying ‘sex-role stereotypes’ against sex-appropriate appearance, behaviors, skills, interests, and self-perceptions.
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Satisfying and dissatisfying scenarios and two service incident analyses
Satisfying and dissatisfying scenarios and two service incident analyses
8 pages (2000 words) , Essay
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The two incidents involved in this paper are regarding McDonald’s and KFC experience of the customer. The point of the proponent is not to create any political or other meaning on this, but to emphasize how poorly some franchises in these food chains could manage their business with customers. Recommendations were included after each of the detailed analysis in these two respective cases.
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Top 5 internet marketing strategies and how online businesses can use them
Top 5 internet marketing strategies and how online businesses can use them
5 pages (1250 words) , Research Paper
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The idea of this research emerged from the author’s interest and fascination in how online businesses can use top 5 internet marketing strategies. The researcher of this essay aims to pay special attention to various ways through which online businesses and physical businesses can market and promote their products online.
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Customer Service Excellence
Customer Service Excellence
11 pages (2750 words) , Essay
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The conclusion from this study states that the experience changed the perceptions of the customers and made it imperative for them to compare prices of commodities before purchase and follow up after purchase to ensure that their needs are fulfilled and they obtain maximum satisfaction from the products.
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