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Marketing Essays

Result for Subject Marketing:
19914 essays
Impact of Advertising on Sales Volume Marketing Statistics Project
6 pages (1500 words) , Download 0 , Statistics Project
Free
The paper “Impact of Advertising on Sales Volume“ is a  persuasive variant on statistics project on marketing. Advertising is the technique used by companies to create awareness for their products or services or ideas, and market new products or services or ideas to new as well as potential customers. It has been an old art; as old as man.
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Understanding and Applying Consumer Behaviour Theories Marketing Literature review
12 pages (3000 words) , Download 0 , Literature review
Free
Consumers are the key reason why the business exists, and so devoid of them no business can thrive or survive. Without consumers, a company does not have a purpose or business. Still, the company’s main purpose is to satisfy the wants. The marketer assists in satisfying such needs and wants by means of offering products and services.
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Ensuring of Customer Relationship by Business, Customer Development through the Life Cycle Marketing Literature review
9 pages (2250 words) , Download 0 , Literature review
Free
The paper “Ensuring of Customer Relationship by Business, Customer Development through the Life Cycle“ is a  well-turned variant on literature review on marketing. Customer relationship management has three important processes that include: retaining a client, acquiring a customer and developing a customer.
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Kitchen Renting Service - SWOT Analysis, Sales and Marketing Plan, Operations, Financing the Business Marketing
8 pages (2000 words) , Download 0
Free
The paper “Kitchen Renting Service - SWOT Analysis, Sales and Marketing Plan, Operations, Financing the Business“ is a  convincing variant on business plans on marketing. Make Dinner Fast is a unique business service that aims to assist persons who want to enjoy a cooked meal together with their loved ones.
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Triumph Motorcycles - Two Strategies to Improve the Market Share Marketing
16 pages (4000 words) , Download 0
Free
The paper “Triumph Motorcycles - Two Strategies to Improve the Market Share“ is an exciting variant on business plans on marketing. Triumph motorcycles are one of the leading manufacturers of motorcycles in the UK (Council, 2008). The company also offers a variety of accessories that range from motorcycles spares to clothing and appropriate gear for the bikes.
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Duopoly and Monopolistic Competition Market Structures Marketing Assignment
11 pages (3064 words) , Download 0 , Assignment
Free
The paper "Duopoly and Monopolistic Competition Market Structures" is a perfect example of a marketing assignment. A duopoly is a form of oligopoly market structure which has two big sellers or producers. It is rarely seen in an idealized form which is a market that has exactly two dominant players. An example that comes close is the worldwide aircraft market which is dominated by Airbus and Boeing (George, 2012).
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ALDI Wishes to Grow Further into the Australian Market Marketing Case Study
8 pages (2194 words) , Download 0 , Case Study
Free
The paper "ALDI Wishes to Grow Further into the Australian Market " is an outstanding example of a marketing case study. ALDI entered the Australian market in 2001 in Sydney injecting hundreds of millions in the capital as an expansion strategy and to minimize the risks. The ALDI group has tried to establish a successful and competitive operational plan in the Australian market.
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ALDI Competitive Strategy in the Australian Market Marketing Case Study
8 pages (2299 words) , Download 0 , Case Study
Free
The paper "ALDI Competitive Strategy in the Australian Market" is a good example of a marketing case study. ALDI is the largest chain supermarket in Germany which has a simple layout but provided a lot of products at a low price. The grocery store has spread in over 16 states, includes Denmark, Britain, France, Ireland, etc. In 2001, ALDI entered Australia store market.
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Supply Chain Strategy - Crowning Glory Ltd Marketing Case Study
8 pages (2234 words) , Download 0 , Case Study
Free
The paper "Supply Chain Strategy - Crowning Glory Ltd " is a good example of a marketing case study. Supply chain strategy defines the operation of the supply chain of an organization in terms of its competitiveness. It is an iterative process by which to evaluate the cost-benefit trade-offs associated with operational components of the organization.
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Analysis of the External Healthcare Environment Marketing Case Study
11 pages (3026 words) , Download 0 , Case Study
Free
The paper "Analysis of the External Healthcare Environment" is an outstanding example of a marketing case study. The SWOT analysis indicates that the use of technology offers an opportunity for improving the efficiency in the radiology department. It also indicates that the NHS has adequate funds to fully utilize the system.
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Critical Analysis and Corporate Strategy of Disney Company Inc Marketing Case Study
12 pages (3223 words) , Download 1 , Case Study
Free
The paper "Critical Analysis and Corporate Strategy of Disney Company Inc" is a good example of a marketing case study. Walt Disney Inc. is a prominent and diversified mass media and American multinational entertainment conglomerate. Disney Walt and his brother Roy started the organization on October 16, 1923, as a small cartoon animation studio. Its headquarters is in Burbank California.
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Social Media Marketing - Nike Marketing Case Study
19 pages (5364 words) , Download 0 , Case Study
Free
The paper "Social Media Marketing - Nike" is a great example of a marketing case study. This case study focuses on the role of social media in enhancing commercial success through marketing and advertising. It highlights the inherent benefits of adopting technology and other innovations in order to guarantee success in commerce.
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Coca-Colas Operational Activities Marketing Case Study
13 pages (3456 words) , Download 0 , Case Study
Free
The paper "Coca-Cola’s Operational Activities" is a good example of a marketing case study. Typically, all organizations and companies are established to produce a product or a service. To deliver the products or services the organization on a daily basis engages in activities that are aimed at producing the products.
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Market Analysis and Segmentation: JetBlue Airways Marketing Case Study
6 pages (1761 words) , Download 2 , Case Study
Free
The company also offers the best complimentary snacks despite its low flight rates.  Given these company highlights, the airline’s market strategy is definitely geared towards the “price” niche, meaning, the company is bent on charging less for the same, if not better, amenities and services.  In addition, JetBlue Airways recognizes the need to combine significant and critical factors.
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How Best to Enter Chinese Car Industry Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
Free
The paper "How Best to Enter Chinese Car Industry" is a perfect example of a Marketing Case Study. China is one of the best ever growing capital markets in the world and the most admired markets for new foreign entrants. The study that has been carried to show the progress confirms the success or failures of the new entrants.
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Market Segmentation Issue Marketing Coursework
7 pages (2098 words) , Download 0 , Coursework
Free
The paper "Market Segmentation Issue" is a perfect example of marketing coursework. The market is always at the center of every business activity or endeavor. Before an entrepreneur engages in any business, he must undertake market research to establish the demand for their products and justify their supply.
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Mission and Objectives of Hewlett-Packard Marketing Case Study
10 pages (3158 words) , Download 0 , Case Study
Free
The paper "Mission and Objectives of Hewlett-Packard" is a perfect example of a marketing case study. Hewlett Packard, commonly known as (HP) is a multinational IT company headquartered in the US. The first part of this report analyzes the mission and objectives of HP as well as its corporate social responsibility. The report utilizes relevant models to examine HP’s CSR.
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Anchor Insurance Limited of Nigeria Marketing Marketing
11 pages (3543 words) , Download 0
Free
The paper "Anchor Insurance Limited of Nigeria Marketing " is a good example of a marketing report. Insurance penetration in Africa has been low due to a myriad of reasons that undermine the growth of this industry. This report outlines the problem faced by one insurance company in Nigeria is trying to penetrate in insurance sales in the region.
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Coca Cola Company: Social and Environmental Sustainability Marketing Case Study
12 pages (3319 words) , Download 0 , Case Study
Free
The paper "Coca Cola Company: Social and Environmental Sustainability" is a wonderful example of a case study on marketing. Sustainable supply chain management has become a major approach for businesses that are aiming to adopt principles of social and environmental sustainability (Dauvergne & Lister, 2013).
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Services Marketing: Budget Rent a Car Marketing Case Study
10 pages (2689 words) , Download 0 , Case Study
Free
The paper 'Services Marketing: Budget Rent a Car" is a great example of a marketing case study. Marketing of services unlike products is unique in various ways. Firms that engage in services are faced with various challenges in their marketing due to among other factors the fact that services are intangible, perishable and indivisible.
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LG TV vs. Samsung TV Marketing Design and Innovation Marketing Case Study
12 pages (3345 words) , Download 0 , Case Study
Free
The paper "LG TV vs. Samsung TV Marketing Design and Innovation" is a great example of a marketing case study. Innovative marketing and design are like salt of signaling the best product message to the customers both economically and efficiently since they involve utilization of the most creative and brighter product development and promotions.
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KukuRoza Home of Popcorns - Marketing Plan, E-Marketing, Advertisements, and Sales Promotion Marketing
17 pages (4250 words) , Download 0
Free
The paper “KukuRoza Home of Popcorns - Marketing Plan, E-Marketing, Advertisements, and Sales Promotion“ is a  comprehensive variant on business plans on marketing. Kukuroza home of lovely popcorn is a new business located in Manchester city outside the Manchester library and is a sole proprietorship owned by Abdul-Aziz Feldman.
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Sales Planning and Operations Marketing Assignment
20 pages (5000 words) , Download 0 , Assignment
Free
The paper "Sales Planning and Operations" is a great example of a Marketing Assignment. I have been asked to provide a strategy that can be used by Johnson bothers limited to improve the competence of the company in the provision of sales for motor vehicle spare parts and the provision of after-sales services. Thus, I will present the role of the marketing mix. 
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Content Analysis of Australia Banking Web Sites Marketing Case Study
17 pages (4738 words) , Download 0 , Case Study
Free
The paper "Content Analysis of Australia Banking Web Sites" is a great example of a marketing case study. The main objective of this website analysis if to analyze and review the Australian banking websites, like Commonwealth bank website, National Australian Bank website as well as ANZ website.
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Importance of Multimedia Marketing for Business Marketing Coursework
11 pages (3218 words) , Download 0 , Coursework
Free
The paper 'Importance of Multimedia Marketing for Business" is a perfect example of marketing coursework. Marketing is an organizational purpose and group of processes for creating, communicating, and delivering worth to consumers and for running customer relationships in ways that profits the organization and the stakeholders.
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Multimedia Marketing for Business Marketing Coursework
12 pages (3330 words) , Download 0 , Coursework
Free
The paper "Multimedia Marketing for Business" is an outstanding example of marketing coursework. Social media can be defined as the various tools that are involved in online technology tat enable people to communicate more effectively through the internet. People communicate effectively through the internet by sharing information and resources.
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Review of Banking Web Sites Marketing
21 pages (5974 words)
Nobody downloaded yet
The paper "Review of Banking Web Sites " is a perfect example of a marketing report. Marketing involves planning and execution of a concept which encompasses its pricing, promotion and distribution, be it of a notion, goods or services. The purpose is to create an exchange that is mutually satisfactory to both the buyer and seller.
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Leveraging Information Technology - Equity Bank in Kenya Marketing Case Study
9 pages (2622 words) , Download 0 , Case Study
Free
The paper "Leveraging Information Technology - Equity Bank in Kenya " is a good example of a marketing case study. To surmount the challenges that face any organisation it is important to embrace information technology. Consistent and reliable information that is both useful to customers and stakeholders require an investment in technological infrastructure.
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IT Leverage Techniques - Oracles Enterprise Marketing Case Study
7 pages (1881 words) , Download 0 , Case Study
Free
The paper "IT Leverage Techniques - Oracle’s Enterprise " is an outstanding example of a marketing case study. Leverage is a very important tool and like all the tools that are used for a business enterprise, it can be used prudently by the management or not. The reason management would enhance its IT leverage is to assist the stakeholders in realizing the profits and expectation of the business entity.
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Burger King Marketing Research Project Marketing Case Study
17 pages (4701 words) , Download 1 , Case Study
Free
The paper "Burger King Marketing Research Project" is a great example of a marketing case study. This report gives market research regarding Burger King UK. The report gives a background on Burger King and its undertakings in the UK. In the report Management Decision Problems (MDP) was given so as to find a way of improving Burger King performance in the UK fast food market.
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Why Study Abroad: Overseas Potential Students Marketing
19 pages (4877 words) , Download 0
Free
The paper "Why Study Abroad: Overseas Potential Students" is a perfect example of a marketing report. The purpose of the study seeks to examine whether studying abroad improves intellectual competence, and find out the factors that are forcing learners to go abroad for studies. There is increasing intellectual growth through education all over the world.
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Duracell Mygrid Product Management Marketing Case Study
7 pages (1959 words) , Download 0 , Case Study
Free
The paper "Duracell Mygrid Product Management" is an outstanding example of a marketing case study. The dynamism of the global Technological advancements over the last decade has changed not only the business league but also individual levels. We communicate more often for different purposes.
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The History of a Pager Marketing Coursework
8 pages (2334 words) , Download 0 , Coursework
Free
The paper "The History of a Pager" is a good example of marketing coursework. Margaret (2007) defines a pager or beeper as a dedicated wireless communications device that facilitates receiving and displaying of text messages, numeric and pronounces voice messages. Pagers are categorized into two types, One-way pagers and two-way pagers.
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Marketing Plan to Qantas Airlines Marketing Case Study
17 pages (4560 words) , Download 0 , Case Study
Free
The paper "Marketing Plan to Qantas Airlines " is a great example of a marketing case study. This paper provides a marketing plan to Qantas Airlines so as to come up with a strategy on how to improve International Economy class services and market penetration. Given that airline services target the final customers the strategy with provide the analysis of the current situation of the company in the market.
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Marketing Plan for Samsung Galaxy Note 10.1 Marketing Case Study
16 pages (4289 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Samsung Galaxy Note 10.1" is a perfect example of a marketing case study. This plan features the Samsung Galaxy Note 10.1 tablet and how Samsung Electronics (Samsung) can market the product in Africa. The Samsung Galaxy Note 10.1 is a hand-held device that serves the same purposes as a personal computer.
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How Does Branding Affect Buyers Purchase Decision Marketing Research Paper
44 pages (10225 words) , Download 2 , Research Paper
Reasons for selecting a particular store or brand stands at a good 0.88, which is at the top end. From this simple analysis, it is very much evident that the most important drivers of the target decision i.e., choice of store format were their reason for selecting the particular store (0.89 scores on a scale of -1.0 to +1.0) and the purpose of their shopping trip that day.
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Technological Electronic Engineering Marketing Business Plan
16 pages (4000 words) , Download 0 , Business Plan
Free
Moreover, the E-motor Ride can carry two passengers in tandem and the passengers are enclosed to avoid utilization of helmets or getting harmed because of environmental factors. Even though it is an innovative product, the product is friendly to the environment since it does not cause pollution because it does not use conventional fuels such as oil.
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Madison Resort and Spa: Marketing Plan Resort Marketing Report
17 pages (4250 words) , Download 0 , Report
Free
This report details the marketing plan for Madison resort and spa. the marketing model of IMC and the four Ps of marketing have also been analyzed to determine how the hotel uses them to increase its market strategy. Madison spa and resort will be observed as being placed in a position where it has room for takeoff.
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Vindolanda Marketing and Communication - Campaign Objectives, Integrated Media and Communication Tools Marketing
10 pages (2500 words) , Download 0
Free
The paper “Vindolanda Marketing and Communication - Campaign Objectives, Integrated Media and Communication Tools“ is a  cogent example of a business plan on marketing. On analysis, Vindolanda archaeological site and museum appeals to the local market in Hexam, Northumberland, in the North of England. However, it seeks to increase its revenues and appeal to a wider market.
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Mobile LED Advertising Trucks Company Marketing Business Plan
15 pages (3750 words) , Download 0 , Business Plan
Free
The paper “Mobile LED Advertising Trucks Company - Situation Assessment, Marketing Strategy, Monitors, Controls and Implementation“ is a  meaningful example of a business plan on marketing. The aim of the marketing plan is to introduce the new advertising company in Lebanon. The Mobile LED Advertising Trucks company will offer quality marketing techniques to its customers.
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Developing a Digital Marketing Plan for Nike Marketing Research Proposal
14 pages (3500 words) , Download 0 , Research Proposal
Free
They engage in intense worldwide marketing to draw the attention of worldwide customers at the same time win the competition it experiences from other global brands like Adidas, under armor, Reeboks, Puma, and others. Nike has its headquarters located in Beaverton, Oregon, and is a major force in the world of athletic shoes and apparel.
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Customer Relationship Management and Marketing Activities Marketing Dissertation
31 pages (7750 words) , Dissertation
Premium+
The findings have been backed by secondary research which looks to set the platform and determine the manner in which the demand is continuously changing and needs to be analyzed so that strategies. It is quite evident that the determinants which have an influence on CRM and consumer purchase behavior are quite the same.
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Can a Luxury Fashion Brand Use E-Store and Still Keep Their Status and Exclusivity without Causing Brand Dilution Marketing Thesis
81 pages (21424 words) , Download 1 , Thesis
Premium+
The paper “Саn а Luхury Fаshiоn Brаnd Usе Е-Stоrе аnd Still Kеер Thеir Stаtus аnd Ехсlusivity withоut Саusing Brаnd Dilutiоn?“ is a  perfect variant on thesis on marketing. Most of the luxury brands are only using the web for communicating information instead of online distribution and only a few of these brands sell online. The question here is, is this the right choice?
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Customer Lifetime Value Research in Marketing Marketing Assignment
10 pages (2500 words) , Download 0 , Assignment
Free
The paper "Customer Lifetime Value Research in Marketing" is a great example of a Marketing Assignment. A customer is one of the important factors in any business because they determine whether the company will thrive or not. Customers are responsible for the existence of a business as they are the end-users of the product or service.
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Effects of Customer Acquisition and Retention Orientations Marketing Assignment
12 pages (3000 words) , Download 0 , Assignment
Free
The paper 'Effects of Customer Acquisition and Retention Orientations" is a perfect example of a Marketing Assignment. The world has increasingly become globalized meaning that the market for various goods and services has also enlarged. This has come to the challenge of increased competition and a more enlightened customer with more complicated needs and wants. 
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The Challenges Uber Facing Besides Establishing Company's Objectives Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "The Challenges Uber Facing Besides Establishing Company's Objectives" is a perfect example of a Marketing Term Paper. Uber as a mobile app was developed in San Francisco with the aim of reducing the waiting time for taxi riders. The app was based on customers logging into the app and submitting a trip request which is then directed to the nearest driver (Wingard 2016).
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CARE International - Contribution of Current Marketing Management Theory and Practice Marketing Term Paper
12 pages (3437 words) , Download 0 , Term Paper
Free
The paper “CARE International - Contribution of Current Marketing Management Theory and Practice“ is a  comprehensive variant of term paper on marketing. Care International is an international charitable organization that delivers emergency relief with the aim of reducing poverty across the globe.
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Contribution of Current Marketing Management Marketing Coursework
13 pages (3250 words) , Download 0 , Coursework
Free
Médecins Sans Frontières (MSF) also popularly known as Doctors without Borders is an international autonomous medical humanitarian organization that works across the globe in offering emergency services to people affected by natural disasters, armed conflicts, and epidemic diseases, as well as areas that are underserved with healthcare.
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Toyota Highlander Positioning Evaluation Marketing Essay
14 pages (3500 words) , Download 0 , Essay
Free
These parents have children who like good cars and look out for cool family cars. Based on behavior the ad targets potential customers who want a car that is comfortable for their kids, a car that kids can stay calm and occupied, and make them feel proud of the family as well as feel cool. Geographically the ad targets customers who live in common areas.
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How Has Multi-Brand Strategy Affected LOreal's Market in China Marketing Thesis
41 pages (11208 words) , Download 1 , Thesis
Premium+
The paper “How Has Multi-Brand Strategy Affected LOreal's Market in China?“ is a  delightful variant on the thesis on marketing. The demand for cosmetic products all around the world has highlighted the need and importance of developing strategies that are aimed towards providing products at competitive prices.
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