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Marketing Essays

Result for Subject Marketing:
19897 essays
Anchor Insurance Limited of Nigeria Marketing Marketing
11 pages (3543 words) , Download 0
Free
The paper "Anchor Insurance Limited of Nigeria Marketing " is a good example of a marketing report. Insurance penetration in Africa has been low due to a myriad of reasons that undermine the growth of this industry. This report outlines the problem faced by one insurance company in Nigeria is trying to penetrate in insurance sales in the region.
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Coca Cola Company: Social and Environmental Sustainability Marketing Case Study
12 pages (3319 words) , Download 0 , Case Study
Free
The paper "Coca Cola Company: Social and Environmental Sustainability" is a wonderful example of a case study on marketing. Sustainable supply chain management has become a major approach for businesses that are aiming to adopt principles of social and environmental sustainability (Dauvergne & Lister, 2013).
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Services Marketing: Budget Rent a Car Marketing Case Study
10 pages (2689 words) , Download 0 , Case Study
Free
The paper 'Services Marketing: Budget Rent a Car" is a great example of a marketing case study. Marketing of services unlike products is unique in various ways. Firms that engage in services are faced with various challenges in their marketing due to among other factors the fact that services are intangible, perishable and indivisible.
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LG TV vs. Samsung TV Marketing Design and Innovation Marketing Case Study
12 pages (3345 words) , Download 0 , Case Study
Free
The paper "LG TV vs. Samsung TV Marketing Design and Innovation" is a great example of a marketing case study. Innovative marketing and design are like salt of signaling the best product message to the customers both economically and efficiently since they involve utilization of the most creative and brighter product development and promotions.
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KukuRoza Home of Popcorns - Marketing Plan, E-Marketing, Advertisements, and Sales Promotion Marketing
17 pages (4250 words) , Download 0
Free
The paper “KukuRoza Home of Popcorns - Marketing Plan, E-Marketing, Advertisements, and Sales Promotion“ is a  comprehensive variant on business plans on marketing. Kukuroza home of lovely popcorn is a new business located in Manchester city outside the Manchester library and is a sole proprietorship owned by Abdul-Aziz Feldman.
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Sales Planning and Operations Marketing Assignment
20 pages (5000 words) , Download 0 , Assignment
Free
The paper "Sales Planning and Operations" is a great example of a Marketing Assignment. I have been asked to provide a strategy that can be used by Johnson bothers limited to improve the competence of the company in the provision of sales for motor vehicle spare parts and the provision of after-sales services. Thus, I will present the role of the marketing mix. 
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Content Analysis of Australia Banking Web Sites Marketing Case Study
17 pages (4738 words) , Download 0 , Case Study
Free
The paper "Content Analysis of Australia Banking Web Sites" is a great example of a marketing case study. The main objective of this website analysis if to analyze and review the Australian banking websites, like Commonwealth bank website, National Australian Bank website as well as ANZ website.
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Importance of Multimedia Marketing for Business Marketing Coursework
11 pages (3218 words) , Download 0 , Coursework
Free
The paper 'Importance of Multimedia Marketing for Business" is a perfect example of marketing coursework. Marketing is an organizational purpose and group of processes for creating, communicating, and delivering worth to consumers and for running customer relationships in ways that profits the organization and the stakeholders.
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Multimedia Marketing for Business Marketing Coursework
12 pages (3330 words) , Download 0 , Coursework
Free
The paper "Multimedia Marketing for Business" is an outstanding example of marketing coursework. Social media can be defined as the various tools that are involved in online technology tat enable people to communicate more effectively through the internet. People communicate effectively through the internet by sharing information and resources.
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Review of Banking Web Sites Marketing
21 pages (5974 words)
Nobody downloaded yet
The paper "Review of Banking Web Sites " is a perfect example of a marketing report. Marketing involves planning and execution of a concept which encompasses its pricing, promotion and distribution, be it of a notion, goods or services. The purpose is to create an exchange that is mutually satisfactory to both the buyer and seller.
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Leveraging Information Technology - Equity Bank in Kenya Marketing Case Study
9 pages (2622 words) , Download 0 , Case Study
Free
The paper "Leveraging Information Technology - Equity Bank in Kenya " is a good example of a marketing case study. To surmount the challenges that face any organisation it is important to embrace information technology. Consistent and reliable information that is both useful to customers and stakeholders require an investment in technological infrastructure.
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IT Leverage Techniques - Oracles Enterprise Marketing Case Study
7 pages (1881 words) , Download 0 , Case Study
Free
The paper "IT Leverage Techniques - Oracle’s Enterprise " is an outstanding example of a marketing case study. Leverage is a very important tool and like all the tools that are used for a business enterprise, it can be used prudently by the management or not. The reason management would enhance its IT leverage is to assist the stakeholders in realizing the profits and expectation of the business entity.
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Burger King Marketing Research Project Marketing Case Study
17 pages (4701 words) , Download 1 , Case Study
Free
The paper "Burger King Marketing Research Project" is a great example of a marketing case study. This report gives market research regarding Burger King UK. The report gives a background on Burger King and its undertakings in the UK. In the report Management Decision Problems (MDP) was given so as to find a way of improving Burger King performance in the UK fast food market.
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Why Study Abroad: Overseas Potential Students Marketing
19 pages (4877 words) , Download 0
Free
The paper "Why Study Abroad: Overseas Potential Students" is a perfect example of a marketing report. The purpose of the study seeks to examine whether studying abroad improves intellectual competence, and find out the factors that are forcing learners to go abroad for studies. There is increasing intellectual growth through education all over the world.
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Duracell Mygrid Product Management Marketing Case Study
7 pages (1959 words) , Download 0 , Case Study
Free
The paper "Duracell Mygrid Product Management" is an outstanding example of a marketing case study. The dynamism of the global Technological advancements over the last decade has changed not only the business league but also individual levels. We communicate more often for different purposes.
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The History of a Pager Marketing Coursework
8 pages (2334 words) , Download 0 , Coursework
Free
The paper "The History of a Pager" is a good example of marketing coursework. Margaret (2007) defines a pager or beeper as a dedicated wireless communications device that facilitates receiving and displaying of text messages, numeric and pronounces voice messages. Pagers are categorized into two types, One-way pagers and two-way pagers.
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Marketing Plan to Qantas Airlines Marketing Case Study
17 pages (4560 words) , Download 0 , Case Study
Free
The paper "Marketing Plan to Qantas Airlines " is a great example of a marketing case study. This paper provides a marketing plan to Qantas Airlines so as to come up with a strategy on how to improve International Economy class services and market penetration. Given that airline services target the final customers the strategy with provide the analysis of the current situation of the company in the market.
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Marketing Plan for Samsung Galaxy Note 10.1 Marketing Case Study
16 pages (4289 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Samsung Galaxy Note 10.1" is a perfect example of a marketing case study. This plan features the Samsung Galaxy Note 10.1 tablet and how Samsung Electronics (Samsung) can market the product in Africa. The Samsung Galaxy Note 10.1 is a hand-held device that serves the same purposes as a personal computer.
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How Does Branding Affect Buyers Purchase Decision Marketing Research Paper
44 pages (10225 words) , Download 2 , Research Paper
Reasons for selecting a particular store or brand stands at a good 0.88, which is at the top end. From this simple analysis, it is very much evident that the most important drivers of the target decision i.e., choice of store format were their reason for selecting the particular store (0.89 scores on a scale of -1.0 to +1.0) and the purpose of their shopping trip that day.
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Technological Electronic Engineering Marketing Business Plan
16 pages (4000 words) , Download 0 , Business Plan
Free
Moreover, the E-motor Ride can carry two passengers in tandem and the passengers are enclosed to avoid utilization of helmets or getting harmed because of environmental factors. Even though it is an innovative product, the product is friendly to the environment since it does not cause pollution because it does not use conventional fuels such as oil.
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Madison Resort and Spa: Marketing Plan Resort Marketing Report
17 pages (4250 words) , Download 0 , Report
Free
This report details the marketing plan for Madison resort and spa. the marketing model of IMC and the four Ps of marketing have also been analyzed to determine how the hotel uses them to increase its market strategy. Madison spa and resort will be observed as being placed in a position where it has room for takeoff.
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Vindolanda Marketing and Communication - Campaign Objectives, Integrated Media and Communication Tools Marketing
10 pages (2500 words) , Download 0
Free
The paper “Vindolanda Marketing and Communication - Campaign Objectives, Integrated Media and Communication Tools“ is a  cogent example of a business plan on marketing. On analysis, Vindolanda archaeological site and museum appeals to the local market in Hexam, Northumberland, in the North of England. However, it seeks to increase its revenues and appeal to a wider market.
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Mobile LED Advertising Trucks Company Marketing Business Plan
15 pages (3750 words) , Download 0 , Business Plan
Free
The paper “Mobile LED Advertising Trucks Company - Situation Assessment, Marketing Strategy, Monitors, Controls and Implementation“ is a  meaningful example of a business plan on marketing. The aim of the marketing plan is to introduce the new advertising company in Lebanon. The Mobile LED Advertising Trucks company will offer quality marketing techniques to its customers.
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Developing a Digital Marketing Plan for Nike Marketing Research Proposal
14 pages (3500 words) , Download 0 , Research Proposal
Free
They engage in intense worldwide marketing to draw the attention of worldwide customers at the same time win the competition it experiences from other global brands like Adidas, under armor, Reeboks, Puma, and others. Nike has its headquarters located in Beaverton, Oregon, and is a major force in the world of athletic shoes and apparel.
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Customer Relationship Management and Marketing Activities Marketing Dissertation
31 pages (7750 words) , Dissertation
Premium+
The findings have been backed by secondary research which looks to set the platform and determine the manner in which the demand is continuously changing and needs to be analyzed so that strategies. It is quite evident that the determinants which have an influence on CRM and consumer purchase behavior are quite the same.
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Can a Luxury Fashion Brand Use E-Store and Still Keep Their Status and Exclusivity without Causing Brand Dilution Marketing Thesis
81 pages (21424 words) , Download 1 , Thesis
Premium+
The paper “Саn а Luхury Fаshiоn Brаnd Usе Е-Stоrе аnd Still Kеер Thеir Stаtus аnd Ехсlusivity withоut Саusing Brаnd Dilutiоn?“ is a  perfect variant on thesis on marketing. Most of the luxury brands are only using the web for communicating information instead of online distribution and only a few of these brands sell online. The question here is, is this the right choice?
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Customer Lifetime Value Research in Marketing Marketing Assignment
10 pages (2500 words) , Download 0 , Assignment
Free
The paper "Customer Lifetime Value Research in Marketing" is a great example of a Marketing Assignment. A customer is one of the important factors in any business because they determine whether the company will thrive or not. Customers are responsible for the existence of a business as they are the end-users of the product or service.
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Effects of Customer Acquisition and Retention Orientations Marketing Assignment
12 pages (3000 words) , Download 0 , Assignment
Free
The paper 'Effects of Customer Acquisition and Retention Orientations" is a perfect example of a Marketing Assignment. The world has increasingly become globalized meaning that the market for various goods and services has also enlarged. This has come to the challenge of increased competition and a more enlightened customer with more complicated needs and wants. 
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The Challenges Uber Facing Besides Establishing Company's Objectives Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "The Challenges Uber Facing Besides Establishing Company's Objectives" is a perfect example of a Marketing Term Paper. Uber as a mobile app was developed in San Francisco with the aim of reducing the waiting time for taxi riders. The app was based on customers logging into the app and submitting a trip request which is then directed to the nearest driver (Wingard 2016).
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CARE International - Contribution of Current Marketing Management Theory and Practice Marketing Term Paper
12 pages (3437 words) , Download 0 , Term Paper
Free
The paper “CARE International - Contribution of Current Marketing Management Theory and Practice“ is a  comprehensive variant of term paper on marketing. Care International is an international charitable organization that delivers emergency relief with the aim of reducing poverty across the globe.
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Contribution of Current Marketing Management Marketing Coursework
13 pages (3250 words) , Download 0 , Coursework
Free
Médecins Sans Frontières (MSF) also popularly known as Doctors without Borders is an international autonomous medical humanitarian organization that works across the globe in offering emergency services to people affected by natural disasters, armed conflicts, and epidemic diseases, as well as areas that are underserved with healthcare.
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Toyota Highlander Positioning Evaluation Marketing Essay
14 pages (3500 words) , Download 0 , Essay
Free
These parents have children who like good cars and look out for cool family cars. Based on behavior the ad targets potential customers who want a car that is comfortable for their kids, a car that kids can stay calm and occupied, and make them feel proud of the family as well as feel cool. Geographically the ad targets customers who live in common areas.
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How Has Multi-Brand Strategy Affected LOreal's Market in China Marketing Thesis
41 pages (11208 words) , Download 1 , Thesis
Premium+
The paper “How Has Multi-Brand Strategy Affected LOreal's Market in China?“ is a  delightful variant on the thesis on marketing. The demand for cosmetic products all around the world has highlighted the need and importance of developing strategies that are aimed towards providing products at competitive prices.
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FITBIT Business Strategy and Market Opportunities Marketing
11 pages (2750 words) , Download 0
Free
The paper “FITBIT Business Strategy and Market Opportunities“ is a  thoughtful variant on a report on marketing. Business proposals are vital for the growth and establishment of business ventures and the development of organizations. As a result, organizations undertake a market opportunity analysis that analyzes the opportunities through the use of the SWOT technique, etc.
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Surfing for the Future Generation Surfers Campaign Marketing
10 pages (2500 words) , Download 0
Free
The paper “Surfing for the Future Generation Surfers Campaign“ is an exciting variant on business plans on marketing. An analysis of the current SAS market establishes emerging challenges in the charitable organization's management and funding, especially those inclined to environmental conservation.
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Consumers Decision Making Process Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
Free
The paper "Consumers’ Decision Making Process " is a great example of a Marketing Case Study. According to Schiffman & Kannuk, (2007:526) Consumer behavior is a process that is constantly changing and also influences consumer purchasing power and preference. It is therefore important for an organization to recognize how consumer behaviors impact the success of their business. 
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Double Time Plastering Marketing Business Plan
10 pages (2500 words) , Download 0 , Business Plan
Free
Currently, the firm operates under both domestic and commercial builders like Figurehead Construction, May Construction, Sure Craft, Pascal Projects, Burbank Homes among others. In consequence, the firm offers both commercial and industrial plastering services that relate to insulation, laser-level metal stud partitions, and many others.
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The Challenge of Marketing in Multi-Cultural Market Marketing Coursework
12 pages (3460 words) , Download 0 , Coursework
Free
The paper "The Challenge of Marketing in Multi-Cultural Market" is a good example of marketing coursework. Globalization has resulted in a world that is cosmopolitan. Increased emigration means National populations are more culturally diverse than ever before. Therefore, businesses have to market to people from different cultures both within the boundaries of their home nation and beyond.
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The Role of Culture in the Development of Effective Marketing Strategies Marketing Coursework
12 pages (3560 words) , Download 0 , Coursework
Free
The paper "The Role of Culture in the Development of Effective Marketing Strategies" is a great example of marketing coursework. Globalization has increased the need and likelihood of people to get involved in international activities. On the other hand, it is increasing the propensity of individuals being interdependent on each other in business making intercultural communication important in the contemporary business environment.
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Contemporary Marketing Communications Issues - Is the Agency Model Broken Marketing Coursework
8 pages (2712 words) , Download 0 , Coursework
Free
The paper "Contemporary Marketing Communications Issues - Is the Agency Model Broken" is an outstanding example of marketing coursework. Organisations engage with audiences for the purpose of pursuing their marketing and overall business objectives (Baines, Fill and Page, 2011). Audience engagement refers to the communication and perception of whether the nature of messages is intellectual of emotional.
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Impact of Social Media on Consumer Decision Making Processes Marketing Coursework
8 pages (2875 words) , Download 1 , Coursework
Free
The paper "Impact of Social Media on Consumer Decision Making Processes" is an outstanding example of marketing coursework. Social media is becoming increasingly gaining use among marketers across industries and cultures. While social media platforms have increased product marketing, service industries have also used it to their advantage.
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Digital Competencies in the Tourism Industry Marketing Coursework
8 pages (2710 words) , Download 0 , Coursework
Free
The paper "Digital Competencies in the Tourism Industry" is a great example of marketing coursework. Digital competence is being employed in modern organizations to gain a competitive advantage over their rivals. In the tourism industry, ICT tools provide a platform to astonish customers and increase the profitability of firms in the travel and tours, hotel and hospitality and entertainment sub-sectors.
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Using an Understanding of Consumer Needs to Design Product or Service Offerings Marketing Coursework
8 pages (2501 words) , Download 0 , Coursework
Free
The paper "Using an Understanding of Consumer Needs to Design Product or Service Offerings " is an outstanding example of marketing coursework. Consumers in the past largely relied on salespersons in their neighborhood to make choices on their needs. The salespeople had a quick way of identifying what the consumer prefers and goes ahead to suggest some other items that in their opinion would be suitable to the customer.
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The Positive and Negative Effects of Social Networking, ALS Ice Bucket Challenge Marketing Case Study
10 pages (3118 words) , Download 0 , Case Study
Free
The paper "The Positive and Negative Effects of Social Networking, ALS Ice Bucket Challenge " is a good example of a marketing case study. Social networking services refer to online services or platforms which facilitate the construction of social networks or relations among individuals with shared interests, backgrounds, or real-life ties.
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Market Opportunity and Customer Problems Marketing Term Paper
8 pages (2000 words) , Download 0 , Term Paper
Free
The paper "Market Opportunity and Customer Problems" Is a great example of a Marketing Term Paper. Laptoppen is a company that is using hologram technology to make hologram laptops. The technology is still at the idea stage in most of the Information technology firms, but Laptoppen has managed to make a prototype. 
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Service Encounter Diary Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
Free
The paper "Service Encounter Diary" is a perfect example of a Marketing Assignment. Expectations: Today I was in the mood for treating somebody special so what better way than to treat them to a meal at The Cheesecake Factory. With years of history behind them, I knew their service was beyond reproach as I have previously dined with them. 
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Organisation Identity and Reputation Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
Free
The paper "Organisation Identity and Reputation" is a wonderful example of a Marketing Case Study. The significance of brand reputation offers the most powerful incentive for a firm to do everything to protect the repute of its brand. Brand reputation is the most valuable asset in a company. The capacity to augment the value of the most valuable asset in a firm is the key focus of the managers. 
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How King International Can Effectively Export Kingland Soy Cheese to Malaysia Marketing Case Study
15 pages (4189 words) , Download 0 , Case Study
Free
The paper "How King International Can Effectively Export Kingland Soy Cheese to Malaysia" is a good example of a marketing case study. To attain this detailed evaluation of the Malaysian business environment was carried out, thus identifying the important variables that needed to taken under consideration whilst modifying the product to fit the Malaysian market.
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Survey of Customer Service Quality and Satisfaction Level Marketing Assignment
6 pages (1745 words) , Download 0 , Assignment
Free
The paper "Survey of Customer Service Quality and Satisfaction Level" is a perfect example of a marketing assignment. The most likely research approach to be chosen for this research is a combination of personal interview and telephone survey. The appropriate sample size for this research is between 225-500 respondents which would be a good representative of the population.
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Behavior of Customers and Retailers towards Telecom Services Marketing Case Study
9 pages (2259 words) , Download 0 , Case Study
Free
The paper "Behavior of Customers and Retailers towards Telecom Services" is a great example of a marketing case study. The communication industry is undergoing tremendous change due to advancements in information technology with the major telecommunications companies driving the boom. Instant and minimum time lag marks modern communication.
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