Marketing Essays

The paper "Why Study Abroad: Overseas Potential Students" is a perfect example of a marketing report. The purpose of the study seeks to examine whether studying abroad improves intellectual competence, and find out the factors that are forcing learners to go abroad for studies. There is increasing intellectual growth through education all over the world.

The paper "Duracell Mygrid Product Management" is an outstanding example of a marketing case study. The dynamism of the global Technological advancements over the last decade has changed not only the business league but also individual levels. We communicate more often for different purposes.

The paper "The History of a Pager" is a good example of marketing coursework. Margaret (2007) defines a pager or beeper as a dedicated wireless communications device that facilitates receiving and displaying of text messages, numeric and pronounces voice messages. Pagers are categorized into two types, One-way pagers and two-way pagers.

The paper "Marketing Plan to Qantas Airlines " is a great example of a marketing case study. This paper provides a marketing plan to Qantas Airlines so as to come up with a strategy on how to improve International Economy class services and market penetration. Given that airline services target the final customers the strategy with provide the analysis of the current situation of the company in the market.

The paper "Marketing Plan for Samsung Galaxy Note 10.1" is a perfect example of a marketing case study. This plan features the Samsung Galaxy Note 10.1 tablet and how Samsung Electronics (Samsung) can market the product in Africa. The Samsung Galaxy Note 10.1 is a hand-held device that serves the same purposes as a personal computer.

Reasons for selecting a particular store or brand stands at a good 0.88, which is at the top end. From this simple analysis, it is very much evident that the most important drivers of the target decision i.e., choice of store format were their reason for selecting the particular store (0.89 scores on a scale of -1.0 to +1.0) and the purpose of their shopping trip that day.

Moreover, the E-motor Ride can carry two passengers in tandem and the passengers are enclosed to avoid utilization of helmets or getting harmed because of environmental factors. Even though it is an innovative product, the product is friendly to the environment since it does not cause pollution because it does not use conventional fuels such as oil.

This report details the marketing plan for Madison resort and spa. the marketing model of IMC and the four Ps of marketing have also been analyzed to determine how the hotel uses them to increase its market strategy. Madison spa and resort will be observed as being placed in a position where it has room for takeoff.

The paper “Vindolanda Marketing and Communication - Campaign Objectives, Integrated Media and Communication Tools“ is a  cogent example of a business plan on marketing. On analysis, Vindolanda archaeological site and museum appeals to the local market in Hexam, Northumberland, in the North of England. However, it seeks to increase its revenues and appeal to a wider market.

The paper “Mobile LED Advertising Trucks Company - Situation Assessment, Marketing Strategy, Monitors, Controls and Implementation“ is a  meaningful example of a business plan on marketing. The aim of the marketing plan is to introduce the new advertising company in Lebanon. The Mobile LED Advertising Trucks company will offer quality marketing techniques to its customers.

They engage in intense worldwide marketing to draw the attention of worldwide customers at the same time win the competition it experiences from other global brands like Adidas, under armor, Reeboks, Puma, and others. Nike has its headquarters located in Beaverton, Oregon, and is a major force in the world of athletic shoes and apparel.

The findings have been backed by secondary research which looks to set the platform and determine the manner in which the demand is continuously changing and needs to be analyzed so that strategies. It is quite evident that the determinants which have an influence on CRM and consumer purchase behavior are quite the same.

The paper “Саn а Luхury Fаshiоn Brаnd Usе Е-Stоrе аnd Still Kеер Thеir Stаtus аnd Ехсlusivity withоut Саusing Brаnd Dilutiоn?“ is a  perfect variant on thesis on marketing. Most of the luxury brands are only using the web for communicating information instead of online distribution and only a few of these brands sell online. The question here is, is this the right choice?

The paper "Customer Lifetime Value Research in Marketing" is a great example of a Marketing Assignment. A customer is one of the important factors in any business because they determine whether the company will thrive or not. Customers are responsible for the existence of a business as they are the end-users of the product or service.

The paper 'Effects of Customer Acquisition and Retention Orientations" is a perfect example of a Marketing Assignment. The world has increasingly become globalized meaning that the market for various goods and services has also enlarged. This has come to the challenge of increased competition and a more enlightened customer with more complicated needs and wants. 

The paper "The Challenges Uber Facing Besides Establishing Company's Objectives" is a perfect example of a Marketing Term Paper. Uber as a mobile app was developed in San Francisco with the aim of reducing the waiting time for taxi riders. The app was based on customers logging into the app and submitting a trip request which is then directed to the nearest driver (Wingard 2016).

The paper “CARE International - Contribution of Current Marketing Management Theory and Practice“ is a  comprehensive variant of term paper on marketing. Care International is an international charitable organization that delivers emergency relief with the aim of reducing poverty across the globe.

Médecins Sans Frontières (MSF) also popularly known as Doctors without Borders is an international autonomous medical humanitarian organization that works across the globe in offering emergency services to people affected by natural disasters, armed conflicts, and epidemic diseases, as well as areas that are underserved with healthcare.

These parents have children who like good cars and look out for cool family cars. Based on behavior the ad targets potential customers who want a car that is comfortable for their kids, a car that kids can stay calm and occupied, and make them feel proud of the family as well as feel cool. Geographically the ad targets customers who live in common areas.

The paper “How Has Multi-Brand Strategy Affected LOreal's Market in China?“ is a  delightful variant on the thesis on marketing. The demand for cosmetic products all around the world has highlighted the need and importance of developing strategies that are aimed towards providing products at competitive prices.

The paper “FITBIT Business Strategy and Market Opportunities“ is a  thoughtful variant on a report on marketing. Business proposals are vital for the growth and establishment of business ventures and the development of organizations. As a result, organizations undertake a market opportunity analysis that analyzes the opportunities through the use of the SWOT technique, etc.

The paper “Surfing for the Future Generation Surfers Campaign“ is an exciting variant on business plans on marketing. An analysis of the current SAS market establishes emerging challenges in the charitable organization's management and funding, especially those inclined to environmental conservation.

The paper "Consumers’ Decision Making Process " is a great example of a Marketing Case Study. According to Schiffman & Kannuk, (2007:526) Consumer behavior is a process that is constantly changing and also influences consumer purchasing power and preference. It is therefore important for an organization to recognize how consumer behaviors impact the success of their business. 

Currently, the firm operates under both domestic and commercial builders like Figurehead Construction, May Construction, Sure Craft, Pascal Projects, Burbank Homes among others. In consequence, the firm offers both commercial and industrial plastering services that relate to insulation, laser-level metal stud partitions, and many others.

The paper "The Challenge of Marketing in Multi-Cultural Market" is a good example of marketing coursework. Globalization has resulted in a world that is cosmopolitan. Increased emigration means National populations are more culturally diverse than ever before. Therefore, businesses have to market to people from different cultures both within the boundaries of their home nation and beyond.

The paper "The Role of Culture in the Development of Effective Marketing Strategies" is a great example of marketing coursework. Globalization has increased the need and likelihood of people to get involved in international activities. On the other hand, it is increasing the propensity of individuals being interdependent on each other in business making intercultural communication important in the contemporary business environment.

The paper "Contemporary Marketing Communications Issues - Is the Agency Model Broken" is an outstanding example of marketing coursework. Organisations engage with audiences for the purpose of pursuing their marketing and overall business objectives (Baines, Fill and Page, 2011). Audience engagement refers to the communication and perception of whether the nature of messages is intellectual of emotional.

The paper "Impact of Social Media on Consumer Decision Making Processes" is an outstanding example of marketing coursework. Social media is becoming increasingly gaining use among marketers across industries and cultures. While social media platforms have increased product marketing, service industries have also used it to their advantage.

The paper "Digital Competencies in the Tourism Industry" is a great example of marketing coursework. Digital competence is being employed in modern organizations to gain a competitive advantage over their rivals. In the tourism industry, ICT tools provide a platform to astonish customers and increase the profitability of firms in the travel and tours, hotel and hospitality and entertainment sub-sectors.

The paper "Using an Understanding of Consumer Needs to Design Product or Service Offerings " is an outstanding example of marketing coursework. Consumers in the past largely relied on salespersons in their neighborhood to make choices on their needs. The salespeople had a quick way of identifying what the consumer prefers and goes ahead to suggest some other items that in their opinion would be suitable to the customer.

The paper "The Positive and Negative Effects of Social Networking, ALS Ice Bucket Challenge " is a good example of a marketing case study. Social networking services refer to online services or platforms which facilitate the construction of social networks or relations among individuals with shared interests, backgrounds, or real-life ties.

The paper "Market Opportunity and Customer Problems" Is a great example of a Marketing Term Paper. Laptoppen is a company that is using hologram technology to make hologram laptops. The technology is still at the idea stage in most of the Information technology firms, but Laptoppen has managed to make a prototype. 

The paper "Service Encounter Diary" is a perfect example of a Marketing Assignment. Expectations: Today I was in the mood for treating somebody special so what better way than to treat them to a meal at The Cheesecake Factory. With years of history behind them, I knew their service was beyond reproach as I have previously dined with them. 

The paper "Organisation Identity and Reputation" is a wonderful example of a Marketing Case Study. The significance of brand reputation offers the most powerful incentive for a firm to do everything to protect the repute of its brand. Brand reputation is the most valuable asset in a company. The capacity to augment the value of the most valuable asset in a firm is the key focus of the managers. 

The paper "How King International Can Effectively Export Kingland Soy Cheese to Malaysia" is a good example of a marketing case study. To attain this detailed evaluation of the Malaysian business environment was carried out, thus identifying the important variables that needed to taken under consideration whilst modifying the product to fit the Malaysian market.

The paper "Survey of Customer Service Quality and Satisfaction Level" is a perfect example of a marketing assignment. The most likely research approach to be chosen for this research is a combination of personal interview and telephone survey. The appropriate sample size for this research is between 225-500 respondents which would be a good representative of the population.

The paper "Behavior of Customers and Retailers towards Telecom Services" is a great example of a marketing case study. The communication industry is undergoing tremendous change due to advancements in information technology with the major telecommunications companies driving the boom. Instant and minimum time lag marks modern communication.

The paper "Analysis of Timberland, Hig, Hallmark Advertisement" is a good example of marketing coursework. The target markets of this advertisement are young children and their parents/guardians/those related to young children. The demographic details consist of people of all ages. Since the target market/consumers of the service provided are young children, they are always accompanied by their guardians.

The paper "Smith’s Company SWOT and PESTEL Analyses" is a good example of a marketing case study. Smith’s Company, a family business of the Smiths is involved in the sale of biogas equipment and publicizing in the use of biogas in the country and also overseas, especially in developing countries. The company is a small company with its mainly major suppliers being in the countryside as per the domestic market in which it operates.

The paper "Purchasing Process and Decision Making - Consumer Behaviour" is a good example of marketing coursework. A famous consumer analysis quote says: “we surround ourselves with valued material possessions as a matter of our lives taking the course. A sense of linkage to the concrete and observable world external to ourselves permits us to obtain a sense of stability and continuity in an otherwise less stable existence”.

The paper "IKEA: The Impact of Store Environment on Consumer Choice" is an outstanding example of a marketing case study. In recent times, the retail environment has received much attention from retailers as they dedicate a lot of financial resources in design and merchandise presentation activities to ensure they continue to attract consumers to their stores.

The paper "Samsung Marketing Mix " is a good example of a marketing case study. Marketing and the formulation of its strategies is the need of the day to start a business for any product. The same has been studied about Samsung smartphones in this assignment. The project highlights the marketing strategies and the target market and positioning of S4.

The paper "Reflections of the Internship Program Concluded at OPAIC" is a good example of a marketing case study. In order to fulfill the mandatory 200-hour internship requirements of my study program, I joined the Otago Polytechnic Auckland International Campus (OPAIC) which is a newly opened but well established tertiary institution.

The paper "Social Marketing Campaign: Anti-Smoking" is an outstanding example of marketing coursework. Smoking of cigarettes is a leading avoidable cause of premature deaths amongst adults and youths. Smoking is rated as the most disturbing social and health issue in almost every country including Australia. Smoking is avoidable.

The paper "The Dynamics of the Chinese Consumer with Relevance to Consumerism " is a good example of a marketing case study. Whether the organization is considering new markets to distribute its products, searching to make its supply chain competitive and cut on costs or searching for better viable investment opportunities, it is advisable to develop a Chinese strategy (Latham, Thompson, & Klein, 2006).

The paper "Shanghai Automotive Industry Corp Potential Entry into the Australian Market" is a perfect example of a marketing case study. The paper will specifically focus on the marketing advantages or disadvantages their product will have in trying to export to Australia. Marketing factors like pricing, promotion, advertising, distribution, product and other relevant factors that will allow for success and failures of entering the Australian market will be analyzed as well.

The paper "The Effect of Advertising on Consumer Behavior" is a good example of a marketing coursewprk. Marketing is a key function of any business through which a business can be able to drive up sales and generate adequate revenue to cater for its expenses and realize a profit for its owners. The marketing mix is comprised of four key elements; product, place, promotion and price.

The paper "The Significance of Customer Relationship Management in B2B Marketing - Cisco Systems Inc" is a perfect example of a marketing case study. Firms are naturally evolving so that they can thrive in business environments where creativity nonlinear problem solving, flexibility and speed rather than scaled efficiency and replication, linearity and predictability are more essential for growth and survival.

The paper "The Impact of Macro-Environmental Factors on the Marketing Mix of Qantas Australia" is a great example of a marketing case study. The aim of this paper is to apply Qantas as an Australian company increasingly operating in a global world, to investigate how the various macro-environmental factors influence the marketing mix of Qantas airlines.

The paper "Ways through Which B2B Relationships Enhance Increased Business Competitiveness" is an outstanding example of marketing coursework. Traditionally, businesses were geared and targeted at establishing an increased efficiency through delivering products to the consumers. In this regard, organizational customers represented the final products consumers.