Market Structure Marketing Coursework
10 pages
(2691 words)
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, Coursework
These key characteristics of these markets include (a) The number of active players in that market, (b) Decision on the price for any particular product sold in that market i.e. how is the price decided for any product in that market, (c) Product type i.e. which type of product is sold in that market is it FMCG, pharmaceuticals or automobiles, etc, (d) entry barriers i.e. is there any barrier for the new firms to enter in that market, and (e) existing competition in that market (non-price).