Marketing Essays

The paper "General Electric PESTLE Analysis" is a good example of a marketing case study. General electric dates back in 1892 after Edison general electric company Schenectady New York and the Thomson-Houston electric company of Lynn, Massachusetts. The merger was necessitated by the increasing difficulty for the two companies to remain competitive on the basis of their own technology.

The paper "Current Foreign Investment in Rwanda" is a great example of a marketing case study. The company’s move to Rwanda demonstrates that a major goal of theirs will be international expansion. A move to Europe will be very easy: Europe, being mostly developed countries, already has substantial competitors. In developed parts of Asia, there are likely competitors who might keep out Arts.

Crunchy Crunch Company is a successful business venture, it’s a profitable company but it is incredibly socially responsible as well. As an external consultant, I would give a clean card to the Chief Executive since this company is an example for other organizations and it is perfect in all aspects. Overall, the company is a success and an example for the rest to follow.

The brand’s success is also an outcome of a strategic and reliable marketing communications plan that catapulted the products to the target market’s awareness. The company’s brand positioning is an upshot of its mission vision: to produce the best shoe for the requirements of the sport, protect the athletes from injury and make the products durable.

There are hundreds of different species of plants, animals, and fungi being used, which is a huge amount for such a small portion of land. More bits of nature can be found in a supermarket than in any forest. Another interesting thing is the importance that corn has on human lives, and how important human lives are to the production of corn.

The author states that marketing research involves a systematic collection and analysis of data related to the target market, competition, and the environment. The purpose of any marketing research project is to obtain a better understanding of the forces at work in the market. Here is a need for new research.

The author states that it is all about asking sensible questions of consumers, and future consumers, of goods and services about their insights, and experiences, listening meticulously to what they say and then understanding or interpreting the suggestion of this feedback. This interpretation afterward is used to assist organizations to diminish.

The paper “Telstra Instant Cash Transfer Service“ is a  worthy variant on case study on marketing. The use of mobile phones has been gaining popularity globally with Mobile phones becoming the most important communication tool globally, being the most common electronic device that people own. Whereas the global penetration rate is low, some countries have surpassed the 100 % penetration rate.

The paper "The Kentucky Fried Chicken Marketing Mix " is a perfect example of a marketing case study. The contemporary global competitive business environment that prevails in the hospitality industry has witnessed a shift in the way different organizations select their marketing strategies. Presently, marketing has become an integral part of everyday human experiences.

Some people hаve been steаdy consumers of а regionаl soft-drink brаnd for yeаrs, only to discover thаt the locаl bottler hаs discontinued it or thаt the bottler hаs closed. Аn estimаted 80 smаll bottlers in Kentucky аlone hаve closed in the lаst 40 yeаrs (Burdette 2001), which аppeаrs to reflect а nаtionаl trend.

The sаmple is bаlаnced by gender аnd аge аnd lаrgely reflects the of the community (Tаble 1). The Cаrrebeаn populаtion of NEXT plc, however, is underrepresented in the survey sаmple. When doing the surveys I аpproаched severаl people in the street who spoke only spаnish, аnd I wаs consequently unаble to survey them.

Apple put forward an exceptional and integrated approach to its marketing strategy. It integrated both traditional and modern advertising techniques in its marketing. Giving information to media and leading websites and thus making customers well aware of the product that is not yet launched is a different and most effective marketing strategy.

To achieve speedy creation of a suitable distribution network for the proposed electrical hair care range by offering preferential status and incentives to the ‘Bliss’ distributors and channel partners. The salons already in the hair care network shall be connected through an online inventory and ordering system to facilitate a speedier ordering and order fulfillment process.

Companies need agencies in order to execute their brand messages and transform into campaigns that will be implemented in various media. Through these campaigns do media companies generate revenues in return? In between each of them are the consumers and other stakeholders, which are the target audience for all the marketing communication efforts. 

The paper "Development Of An Integrated Marketing Communication Mix Strategy " is a wonderful example of a Marketing Case Study. The 4Ps approaches of service and product marketing have several shortcomings. The 4Ps model is internally oriented, product-oriented, lacks human element, lacks interactivity with customers, lacks quality element and relation-building and communication is absent. 

The paper "Bidding Behavior in Competing Auctions" Is a great example of a Marketing Term Paper. This paper explores three concepts – auctions, online marketplaces, and consumer-to-consumer (C2C) exchange – in order to develop a basic model of a C2C eReverse Auction, an Internet-based auction wherein consumer sellers bid to sell items. 

The paper "Factors of International Business Environment" is a wonderful example of a Marketing Case Study. International organizations have to know the requirements they will need in order to establish themselves in foreign markets. This paper attempts to clarify some of the key factors to they consider. Market selection is important for any firm to be operational in a certain country abroad. 

The paper"How Best to Enter Selected Market" is a perfect example of a Marketing Essay. In all the business endeavors conducted, marketing is the single most essential element. This is because; all other activities seek to ensure that the products meet the potential customer who will, in turn, derive maximum utility.

On one hand, the report conducts a macro-environmental analysis through a PEST analysis tool that demonstrates the USA and global IT industry as a growing and high potential industry. Moreover, an internal analysis of the venture establishes a large resources and capabilities base further demonstrated by the venture TOWS matrix analysis.

The paper “KPMG Company – Environmental, SWOT, Resources and Competence Analysis, Generating Strategic Options“ is a  meaningful variant on a report on marketing. KPMG was formed as a result of a merger between Klynveld Main Goerdeler (KMG) and Peat Marwick (KPMG, 2015). KPMG is among the largest companies offering professional services.

The paper “Impact of Advertising on Sales Volume“ is a  persuasive variant on statistics project on marketing. Advertising is the technique used by companies to create awareness for their products or services or ideas, and market new products or services or ideas to new as well as potential customers. It has been an old art; as old as man.

Consumers are the key reason why the business exists, and so devoid of them no business can thrive or survive. Without consumers, a company does not have a purpose or business. Still, the company’s main purpose is to satisfy the wants. The marketer assists in satisfying such needs and wants by means of offering products and services.

The paper “Ensuring of Customer Relationship by Business, Customer Development through the Life Cycle“ is a  well-turned variant on literature review on marketing. Customer relationship management has three important processes that include: retaining a client, acquiring a customer and developing a customer.

The paper “Kitchen Renting Service - SWOT Analysis, Sales and Marketing Plan, Operations, Financing the Business“ is a  convincing variant on business plans on marketing. Make Dinner Fast is a unique business service that aims to assist persons who want to enjoy a cooked meal together with their loved ones.

The paper “Triumph Motorcycles - Two Strategies to Improve the Market Share“ is an exciting variant on business plans on marketing. Triumph motorcycles are one of the leading manufacturers of motorcycles in the UK (Council, 2008). The company also offers a variety of accessories that range from motorcycles spares to clothing and appropriate gear for the bikes.

The paper "Duopoly and Monopolistic Competition Market Structures" is a perfect example of a marketing assignment. A duopoly is a form of oligopoly market structure which has two big sellers or producers. It is rarely seen in an idealized form which is a market that has exactly two dominant players. An example that comes close is the worldwide aircraft market which is dominated by Airbus and Boeing (George, 2012).

The paper "ALDI Wishes to Grow Further into the Australian Market " is an outstanding example of a marketing case study. ALDI entered the Australian market in 2001 in Sydney injecting hundreds of millions in the capital as an expansion strategy and to minimize the risks. The ALDI group has tried to establish a successful and competitive operational plan in the Australian market.

The paper "ALDI Competitive Strategy in the Australian Market" is a good example of a marketing case study. ALDI is the largest chain supermarket in Germany which has a simple layout but provided a lot of products at a low price. The grocery store has spread in over 16 states, includes Denmark, Britain, France, Ireland, etc. In 2001, ALDI entered Australia store market.

The paper "Supply Chain Strategy - Crowning Glory Ltd " is a good example of a marketing case study. Supply chain strategy defines the operation of the supply chain of an organization in terms of its competitiveness. It is an iterative process by which to evaluate the cost-benefit trade-offs associated with operational components of the organization.

The paper "Analysis of the External Healthcare Environment" is an outstanding example of a marketing case study. The SWOT analysis indicates that the use of technology offers an opportunity for improving the efficiency in the radiology department. It also indicates that the NHS has adequate funds to fully utilize the system.

The paper "Critical Analysis and Corporate Strategy of Disney Company Inc" is a good example of a marketing case study. Walt Disney Inc. is a prominent and diversified mass media and American multinational entertainment conglomerate. Disney Walt and his brother Roy started the organization on October 16, 1923, as a small cartoon animation studio. Its headquarters is in Burbank California.

The paper "Social Media Marketing - Nike" is a great example of a marketing case study. This case study focuses on the role of social media in enhancing commercial success through marketing and advertising. It highlights the inherent benefits of adopting technology and other innovations in order to guarantee success in commerce.

The paper "Coca-Cola’s Operational Activities" is a good example of a marketing case study. Typically, all organizations and companies are established to produce a product or a service. To deliver the products or services the organization on a daily basis engages in activities that are aimed at producing the products.

The company also offers the best complimentary snacks despite its low flight rates.  Given these company highlights, the airline’s market strategy is definitely geared towards the “price” niche, meaning, the company is bent on charging less for the same, if not better, amenities and services.  In addition, JetBlue Airways recognizes the need to combine significant and critical factors.

The paper "How Best to Enter Chinese Car Industry" is a perfect example of a Marketing Case Study. China is one of the best ever growing capital markets in the world and the most admired markets for new foreign entrants. The study that has been carried to show the progress confirms the success or failures of the new entrants.

The paper "Market Segmentation Issue" is a perfect example of marketing coursework. The market is always at the center of every business activity or endeavor. Before an entrepreneur engages in any business, he must undertake market research to establish the demand for their products and justify their supply.

The paper "Mission and Objectives of Hewlett-Packard" is a perfect example of a marketing case study. Hewlett Packard, commonly known as (HP) is a multinational IT company headquartered in the US. The first part of this report analyzes the mission and objectives of HP as well as its corporate social responsibility. The report utilizes relevant models to examine HP’s CSR.

The paper "Anchor Insurance Limited of Nigeria Marketing " is a good example of a marketing report. Insurance penetration in Africa has been low due to a myriad of reasons that undermine the growth of this industry. This report outlines the problem faced by one insurance company in Nigeria is trying to penetrate in insurance sales in the region.

The paper "Coca Cola Company: Social and Environmental Sustainability" is a wonderful example of a case study on marketing. Sustainable supply chain management has become a major approach for businesses that are aiming to adopt principles of social and environmental sustainability (Dauvergne & Lister, 2013).

The paper 'Services Marketing: Budget Rent a Car" is a great example of a marketing case study. Marketing of services unlike products is unique in various ways. Firms that engage in services are faced with various challenges in their marketing due to among other factors the fact that services are intangible, perishable and indivisible.

The paper "LG TV vs. Samsung TV Marketing Design and Innovation" is a great example of a marketing case study. Innovative marketing and design are like salt of signaling the best product message to the customers both economically and efficiently since they involve utilization of the most creative and brighter product development and promotions.

The paper “KukuRoza Home of Popcorns - Marketing Plan, E-Marketing, Advertisements, and Sales Promotion“ is a  comprehensive variant on business plans on marketing. Kukuroza home of lovely popcorn is a new business located in Manchester city outside the Manchester library and is a sole proprietorship owned by Abdul-Aziz Feldman.

The paper "Sales Planning and Operations" is a great example of a Marketing Assignment. I have been asked to provide a strategy that can be used by Johnson bothers limited to improve the competence of the company in the provision of sales for motor vehicle spare parts and the provision of after-sales services. Thus, I will present the role of the marketing mix. 

The paper "Content Analysis of Australia Banking Web Sites" is a great example of a marketing case study. The main objective of this website analysis if to analyze and review the Australian banking websites, like Commonwealth bank website, National Australian Bank website as well as ANZ website.

The paper 'Importance of Multimedia Marketing for Business" is a perfect example of marketing coursework. Marketing is an organizational purpose and group of processes for creating, communicating, and delivering worth to consumers and for running customer relationships in ways that profits the organization and the stakeholders.

The paper "Multimedia Marketing for Business" is an outstanding example of marketing coursework. Social media can be defined as the various tools that are involved in online technology tat enable people to communicate more effectively through the internet. People communicate effectively through the internet by sharing information and resources.

The paper "Review of Banking Web Sites " is a perfect example of a marketing report. Marketing involves planning and execution of a concept which encompasses its pricing, promotion and distribution, be it of a notion, goods or services. The purpose is to create an exchange that is mutually satisfactory to both the buyer and seller.

The paper "Leveraging Information Technology - Equity Bank in Kenya " is a good example of a marketing case study. To surmount the challenges that face any organisation it is important to embrace information technology. Consistent and reliable information that is both useful to customers and stakeholders require an investment in technological infrastructure.

The paper "IT Leverage Techniques - Oracle’s Enterprise " is an outstanding example of a marketing case study. Leverage is a very important tool and like all the tools that are used for a business enterprise, it can be used prudently by the management or not. The reason management would enhance its IT leverage is to assist the stakeholders in realizing the profits and expectation of the business entity.

The paper "Burger King Marketing Research Project" is a great example of a marketing case study. This report gives market research regarding Burger King UK. The report gives a background on Burger King and its undertakings in the UK. In the report Management Decision Problems (MDP) was given so as to find a way of improving Burger King performance in the UK fast food market.