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Marketing Essays

Result for Subject Marketing:
19702 essays
Internet Marketing Project for MarketNet Facebook Group Marketing Assignment
14 pages (3844 words) , Download 0 , Assignment
Free
The paper “Internet Marketing Project for MarketNet Facebook Group” is a thoughtful example of a marketing assignment. The purpose of this report is to suggest ideas in which the Facebook group MarketNet can be promoted to business and marketing students of CQU, and how the features of the site can be enhanced. This task presents several opportunities and challenges.
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The WOW Philippines Website Marketing Case Study
9 pages (2774 words) , Download 0 , Case Study
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Tourism is a critical component of the Philippine economy, accounting for about 8.8% of the nation’s GNP, second only in importance to remittances from overseas Filipino workers as a source of foreign currency. (Lagman, 2008) For practically all of those foreign visitors the Internet is the sole source of information about the Philippines.
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How Equity Defines the Success of a Product Marketing Research Proposal
12 pages (3094 words) , Download 0 , Research Proposal
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The paper "How Equity Defines the Success of a Product" is an excellent example of a research proposal on marketing. The question of equity, and how it alters a corporation and their specific products are one that has been questioned by many. Specifically, many wonder how marketing is reflected through implied equity. This includes the name brand, and how it shows the values within a corporation.
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GE Money Australia Consumer Relationship Management Marketing Case Study
11 pages (3001 words) , Download 0 , Case Study
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The paper 'GE Money Australia Consumer Relationship Management " is a good example of a marketing case study. The concept of consumer relationship management has rapidly gained popularity. The corporations today are helping themselves evolve into a different organizational setup, better known as the more customer-oriented companies than the product-oriented ones.
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The Marketing Strategy for Carpet Cleaner Organization Marketing Case Study
11 pages (3002 words) , Download 0 , Case Study
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The paper "The Marketing Strategy for Carpet Cleaner Organization" is a great example of a case study on marketing.  The aim of this marketing strategy is to develop a game plan and approach in which it will assist the organization in formulating and implementing a marketing strategy. The carpet cleaner business is growing because of the boom in the construction industry.
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Consumers Behavior in the Dynamic Nature of the Marketing Environment Marketing Essay
6 pages (1744 words) , Download 0 , Essay
Free
The paper "Consumers Behavior in the Dynamic Nature of the Marketing Environment" is an excellent example of an essay on marketing. The marketing environment is never static and looking at its dynamic nature, the company adopts its marketing strategies to understand various factors that determine consumers’ behavior.
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A Conceptual Model For Evaluating Market Segments Marketing Literature review
5 pages (1585 words) , Download 0 , Literature review
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The paper "A Conceptual Model For Evaluating Market Segments" is a good example of a literature review on marketing. Increased competition and the turbulent market have enabled market targeting, product positioning, and market segmentation to be of paramount importance. Market segmentation is the cornerstone of any marketing strategy and ensures that the product is provided to the right market.
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Emerging Positioning Strategies in Global Marketing Marketing Research Proposal
11 pages (3118 words) , Download 0 , Research Proposal
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The paper "Emerging Positioning Strategies in Global Marketing" is a wonderful example of a research proposal on marketing. This proposal analyzes the goals of the marketing strategy. Revenues, market share, and profits are the core goals of the marketing strategy. Methodologies play an important role in structuring, formulating, and implementing a marketing strategy.
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Product Managers of Socially Harmful Products Marketing Term Paper
8 pages (2523 words) , Download 0 , Term Paper
Free
The following paper entitled 'Product Managers of Socially Harmful Products' is a perfect example of a marketing term paper. Marketing any product or service carries with it strong ethical responsibilities. Most marketing decisions have ethical ramifications on whether business executives realize it or not.
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Ethical Issues of Global Marketing Marketing Assignment
8 pages (2192 words) , Download 0 , Assignment
Free
The paper "Ethical Issues of Global Marketing" is a wonderful example of an assignment on marketing. A product is any concept within a business or organization that is given to a market of individuals or customers. A product includes not only the basic product and design but also incorporates add ons and services that come as a part of the product, such as customer relations.
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Changes That Have Contributed in Strengthening of the Companys Value Proposition Marketing Essay
14 pages (3890 words) , Download 0 , Essay
Free
The paper "Changes That Have Contributed to the Strengthening of the Company’s Value Proposition" is an outstanding example of an essay on marketing. Marks & Spencer (M&S) is one of the largest retailers in the United Kingdom with a selling space of 12.5 million square feet, established since 1884 and earlier named as ‘Penny Bazaar’.
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Benefits and Value Derived by the Customers of Dyson Ltd Marketing Case Study
14 pages (3886 words) , Download 1 , Case Study
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Constraints are faced by all whether financial, time or resource by nature. For some entrepreneurs the constraints may be confronted at a very extent while for few others on a medium or small scale, but every aspirer has to face the struggles and hardships to make a stand among his rivals.
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Psychological Theory of Cognitive Dissonance in the Study of Consumer Choice Marketing Essay
11 pages (3195 words) , Download 0 , Essay
Free
The paper “Psychological Theory of Cognitive Dissonance in the Study of Consumer Choice” is a brilliant example of an essay on marketing. The increasing pressure of the competitive marketing economy has made it imperative for the firm to understand consumer behavior: what they want to buy, how they buy and where they are buying?
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Sony's Marketing - Creating and Sustaining Superior Performance and Competitive Advantage Marketing Case Study
18 pages (4789 words) , Download 1 , Case Study
Free
The paper “Sony’s Marketing - Creating and Sustaining Superior Performance and Competitive Advantage" is an engrossing example of a case study on marketing. Sony, whose core business is the manufacturing of consumer electronics, oversees many subsidiaries and affiliates that are responsible for particular business sectors such as movies, music content, video games, and financial services.
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Marketing Strategy for Centrica Plc Marketing Case Study
6 pages (1545 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy for Centrica Plc" is a perfect example of a case study on marketing. Within our internationally associated economies, the product development abilities are the base for flourishing competition. A thriving product development calls for enhanced tactics to structuring the development method, dipping waste, plus providing products to meet up with the client's needs.
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Unethical Behavior in the Marketing Marketing Term Paper
10 pages (2615 words) , Download 0 , Term Paper
Free
However, some marketers have taken several actions that are not in the benefits of society. This is where they have been criticized about their actions.  Marketers must be aware of the ethical and social values demanded in the functions of marketing. Marketing ethics & social responsibilities include ethics in the marketing.
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Marketing Analysis of Five Asia Hotel Marketing Case Study
12 pages (3385 words) , Download 0 , Case Study
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The hotel is planning to increase the customer base from the current 15% to 40% within the year in terms of quarterly basis timescale. The strategy brings in some parts of 7Ps marketing mix which ensures that the objectives and goals of the company are achieved.
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The Criticisms of Marketing Marketing Essay
9 pages (2571 words) , Download 0 , Essay
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The most common criticism made concerning marketing is that the marketers are simply anxious about making consumers buy.  As several marketers are responsible of directing consumers into deciding on surplus purchases, the infinite common recognize that taking over these kinds of plans will not direct them to dependable consumers.
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Micro Environment and Macro Environment Analysis of CIM Centrica Marketing Case Study
10 pages (2660 words) , Download 1 , Case Study
Free
To be capable of accomplishing higher sales profits and well as expansions. The organization needs to work towards boosting their total sales. And in order to be able to successfully do that it is essential for them to pre plan and strategize in a way that they would include the 7 elements of the marketing Mix.
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The Enzyme UK Limited Marketing Case Study
9 pages (2533 words) , Download 0 , Case Study
Free
Furthermore, all the points above that have been labeled “x”, simply the fact that  the Enzymes UK limited  may possibly have certain  ST strategies that would help them make good  use  of their strengths in order to be able to  circumvent otherwise alleviate the threats.
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Marketing Communications Strategy for the Chelsea Brown Sugar Range in the NZ Marketplace Marketing Case Study
28 pages (7340 words) , Case Study
Nobody downloaded yet
The paper "Marketing Communications Strategy for the Chelsea Brown Sugar Range in the NZ Marketplace" is a good example of a marketing case study. Our present task is to develop an appropriate fully integrated marketing communications strategy for the Chelsea Brown Sugar range in the New Zealand market and to formulate a promotional strategy that will be active for a full year commencing from June 2009.
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Macro and Micro-Environment Surrounding the Operations of Centrica Plc Marketing Case Study
3 pages (1334 words) , Download 2 , Case Study
The paper "Macro and Micro-Environment Surrounding the Operations of Centrica Plc" is a perfect example of a case study on marketing. Centrica Plc was formed in 1974 as a result of the dismantling of British Gas Plc. Initially, the group comprised of the gas supply, retail businesses, and services of the British gas selling white goods and related items.
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Marketing Plan: Home Appliances Repairs Marketing Case Study
11 pages (3246 words) , Download 0 , Case Study
Free
The paper "Marketing Plan: Home Appliances Repairs" is a perfect example of a case study on marketing. Electronics Company is an organization that deals with repairs and maintenance of home appliances. It is six years old but currently, the business is facing competition and other problems that are out off the management control.
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Customer Experiences Marketing Essay
6 pages (1659 words) , Download 0 , Essay
Free
The paper "Customer Experiences " is a great example of a marketing essay. The need to develop a customer experience is directly related to the proceedings that accompany needs to apply in order to make a correct entry in the market. It is also applicable for the up-gradation of the product presentation in the market.
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Marketing in Hospitality Management - Stanley Hotel's Positioning in a Competitive Environment Marketing Case Study
6 pages (1528 words) , Download 0 , Case Study
Free
The paper “Marketing in Hospitality Management - Stanley Hotel’s Positioning in a Competitive Environment" is a spectacular example of a case study on marketing. Marketing strategies that are developed for certain business differs a lot. Most businesses produce services and products that they can take to the customers.
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The Forces Affecting a Products Chance for Success Marketing Assignment
10 pages (2693 words) , Download 0 , Assignment
Free
Political impact for this product is rather low. However, with issues like terrorism people are going out less and new trends of “cocooning” and staying in are emerging. Thus, take away and home delivery of food businesses may have positive effect. Also, the US emigration policies will influence the number of Greeks migrating.
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Distance Learning Programs Marketing Term Paper
15 pages (4093 words) , Download 0 , Term Paper
Free
Registration for distance learning programs is done online through the website of the University and as a result distance learning program has attracted students from all over the world regardless of their gender, race, etc. This educational service product ensures that students under this curriculum are able to learn just like their fellow colleagues who attend full time classroom lessons or sessions.
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The Prospects of Interesting New Products Company in the Australian Flavoured Water Market Marketing Case Study
12 pages (3233 words) , Download 0 , Case Study
Free
The paper “The Prospects of Interesting New Products Company in the Australian Flavoured Water Market  " is a wonderful example of a case study on marketing. The ever-increasing competition in the Fast Moving Consumer Good market (FMCG) segment such as the flavored water requires companies in this production line to carry out a SWOT analysis to know their positions in the market.
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Marketing Mix Concept In Developing Services Marketing Strategies Marketing Term Paper
16 pages (4264 words) , Download 0 , Term Paper
Free
The paper “Marketing Mix Concept In Developing Services Marketing Strategies" is a perfect version of term paper on marketing. A marketing mix is a controllable variable the company puts together to satisfy a target group. The marketing mix is also a concept that summarizes the basic elements of effective implementation of the fundamental variables of marketing.
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Emergent and Planned Approach Strategies, Driven Markets vs Market Driven - Benefits and Drawbacks Marketing Essay
9 pages (2189 words) , Download 0 , Essay
Free
The paper “Emergent and Planned Approach Strategies, Driven Markets vs Market Driven – Benefits and Drawbacks" is a spectacular example of an essay on marketing. Marketing of a product ensures that the organization may have an advantage over their competitors. This means that there are methods that can be used to achieve this and ensures that the market is in a certain equilibrium.
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Market for Caller Tones Marketing Case Study
8 pages (2352 words) , Download 0 , Case Study
Free
The paper "The Market for Caller Tones" is a good example of a case study on marketing. m.Net is a mobile service provider that provides solutions to leading telecommunications and media companies. In September 2006 introduced a new service for Telstra under a sole distribution agreement. This service was called the Bigpond caller tones.
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Toyota Motor Corporation - Marketing Strategies Marketing Case Study
8 pages (2254 words) , Download 0 , Case Study
Free
The paper "Toyota Motor Corporation - Marketing Strategies" is a good example of a marketing case study. Incorporated in the year 1933 and based out of Japan, Toyota Motor Corporation operates in the automotive sector world over. The company has roughly around 219 subsidiaries globally of which 53 companies were accounted through the equity method.
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Aspects Affecting Consumer Purchasing Conduct and Modern Consumer Purchasing Trends Marketing Literature review
14 pages (4098 words) , Download 0 , Literature review
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The paper “Aspects Affecting Consumer Purchasing Conduct and Modern Consumer Purchasing Trends” is a motivating example of a literature review on marketing. Many organizations today are investing resources towards studies meant to predict consumer purchase behavior. Studies on consumer purchase behavior provide an analytical background for repositioning and re-strategizing marketing segmentation.
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The Concept of Marketing as an Art or Science Marketing Essay
5 pages (1465 words) , Download 13 , Essay
Free
The paper “Is Marketing Management an Art or Science?" is a dramatic example of term paper on marketing. In today's world, marketing is treated differently. Marketing is not only restricted by selling goods and services. Often managers believe marketing means the distribution of goods, promotion, pricing, and sales but it is not, marketing means how to satisfy customers by fulfilling their needs.
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How Mass Communication Media Impact to Culture and Society Marketing Term Paper
8 pages (2199 words) , Download 0 , Term Paper
Free
Mass media is a tool or medium to transmit “information communicated to larger groups of people” (Akin 2005:1). Radio, television, newspapers and books are the forms of mass media that are used to relay information to a broad range of people. However, with the advent of technology other advance forms of mass media communication came to light through the internet.
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Communication Strategy to Promote Range of Brown Sugars Marketing Case Study
15 pages (4006 words) , Download 0 , Case Study
Free
The paper "Communication Strategy to Promote Range of Brown Sugars" is a good example of a case study on marketing. There is a strong reason for the Chelsea Sugar Company to proudly boast of its brand Chelsea Sugar, for it is an iconic brand name in the true sense, and the company has continued to occupy its place amongst the top 100 companies of New Zealand.
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Service Product Marketing Marketing Research Paper
24 pages (6505 words) , Research Paper
Nobody downloaded yet
The paper "Service Product Marketing" is an excellent example of a research paper on marketing. Transaction banking is one of the most vital service products that are offered by the National Australia Bank. Research has shown that there are many transaction banking activities that are carried out by the customers in the same bank.
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Titan Watches and Strategies for Its Market Marketing Case Study
11 pages (2675 words) , Download 1 , Case Study
Free
The paper 'Titan Watches and Strategies for Its Market" is a good example of a marketing case study. This report summarizes an in-dept analysis of Titan Watches and assesses strategies for its market. Titan Watches is a product of Titan Industries Limited, an extremely successful company in India having captured more than 50% of the market.
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The Generic and Distinctive Marketing Strategy, the Background and a Situational Analysis of Jeyes Marketing Case Study
19 pages (5606 words) , Download 0 , Case Study
Free
The paper “The Generic and Distinctive Marketing Strategy, the Background and a Situational Analysis of Jeyes" is a forceful example of a case study on marketing. If we analyze then we come to know that in the business market there is so much rivalry that companies sell exterior the country to boost sales.
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CitySnacks Restaurants - Market Research Program Analysis and Marketing Plan Formulation Marketing Case Study
13 pages (3297 words) , Download 0 , Case Study
Free
The paper “CitySnacks Restaurants - Market Research Program Analysis and Marketing Plan Formulation” is an inspiring example of a case study on marketing. CitySnacks restaurant, being a major retailing division of the Pleasure Food Restaurant Group PLC (PFRGPLC) based in Manchester, is an example of fast food that is very successful and rapidly growing with restaurants in most U.K. city centers.
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Role of Public Relations in Promotional Mix Marketing Essay
15 pages (4151 words) , Download 0 , Essay
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The paper “Role of Public Relations in Promotional Mix” is a comprehensive example of the essay on marketing. The image you are portraying is what you are. In today’s world where every one of us is bombarded with hundreds of promotional messages each day, it is more or less impossible to pay attention to each and every message these ads are conveying.
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Construction Company's Entry into a New Country's Construction Industry Marketing Assignment
8 pages (2051 words) , Download 0 , Assignment
Free
The paper "Construction Company's Entry into a New Country's Construction Industry" is an outstanding example of a marketing assignment. The construction industry is being annoyed continuously by risks and frequently it has been showing poor outcomes. There are a large number of risk management techniques easy to get to assist in improving this, but generally, these are based on equipped study techniques developed in the 1960s.
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Titans Macro-Environment Audit Marketing Case Study
3 pages (953 words) , Download 0 , Case Study
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The paper “Titan’s Macro-Environment Audit " is a cogent example of a case study on marketing. The company’s External Analysis begins with the learning of political and economic factors affecting the business. Indian watch market generates sales of almost 25 million units per annum. Due to a change in consumer perception of watches, the watch market is flooded with designer trendy watches.
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How Companies Decide on Product, Pricing, Promotion and Distribution Policies Marketing Essay
8 pages (2089 words) , Download 0 , Essay
Free
The paper "How Companies Decide on Product, Pricing, Promotion, and Distribution Policies" is an outstanding example of an essay on marketing. Theoretically, a good marketing strategy tells us to develop our products based on the selected few P’s that have been mentioned in the paper. However, it should be kept in mind that one should not only limit themselves to just a few actors.
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Resumption of the US Beef Exports to South Korea Marketing Case Study
6 pages (1749 words) , Download 0 , Case Study
Free
The paper "Resumption of the US Beef Exports to South Korea" is a perfect example of a marketing case study. In the contemporary globalized world scenario that is literally run by the professional collection and dissemination of information, the impact of media and news reports on international relations and current standards of historiography is often grossly underestimated.
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Development of Marketing Plan for Masai Barefoot Technology Footwear Marketing Assignment
7 pages (2022 words) , Download 0 , Assignment
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The shoes have been attuned to match the fast pace of the society where technology and advances in communication along with the fast paced lifestyles of the people has taken the possibility of health promoting activities to fade- although the need of these in consumers has increased.
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Marketing Mix and the Impact of the Mix on the Development of Starbucks Corporation Marketing Essay
6 pages (1705 words) , Download 0 , Essay
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The paper "Marketing Mix and the Impact of the Mix on the Development of ‘Starbucks Corporation’" is an outstanding example of an essay on marketing. The marketing concept emerged in the 1950s where the total emphasis was laid on the product-centric approach which has completely transformed itself into a customer-centric approach in the new millennium.
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The iGeneration and the Need for Reviving the iPod Bans Marketing Case Study
9 pages (2742 words) , Download 0 , Case Study
Free
The paper “The iGeneration and the Need for Reviving the iPod Bans" is a dramatic variant of a case study on marketing. ‘I-pod’ is such a product that has been designed for the convenience of technologically upgraded generations. The product is useful, accessible and of great utility. Its quality and progressive manufacturing had created various new lines in a number of stages.
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The Marketing of ECo Shower Marketing Case Study
7 pages (1771 words) , Download 0 , Case Study
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The strength of the E-Co Shower lies in the fact that with rising awareness of the harmful secondary effects of excessive water consumption by way of excessive energy usage, and harmful emission of greenhouse gas, there is a strong case for the use of this product.
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Brand Imitation - Consumer Attitude Toward Purchasing Imitated Brand Clothing in Thailand Marketing Thesis Proposal
7 pages (2534 words) , Download 0 , Thesis Proposal
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The paper “Brand Imitation - Consumer Attitude Toward Purchasing Imitated Brand Clothing in Thailand” is an engrossing version of the thesis proposal on marketing. As imitated goods, a multi-dollar underground economy, flourish in almost all kinds of markets, the consumer tends to choose these kinds of goods particularly in Thailand which according to most professionals is the “primary staging point”.
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    5051 - 5100 results of 19702 items
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