Marketing Essays

The paper "Marketing of Eco-Shak Company" is a good example of a marketing case study. The global market production changes in the market increase the market nature and structures. In this case, the global systems have increased the adoption of sustainable production processes. In this case, the health implications and environmental pollution effects in the market pose an increased market opportunity in the industry.

The paper "Internet International Marketing of the Australian Meat Processing Company" is a great example of a marketing case study. This report focuses on internet international marketing of the Australian Meat Processing Company which is looking to expand its business in South Korea through internet marketing strategy.

IntroductionToday, societies are growing and developing at a high rate. There is diversification of resources left right and center. This makes the business world highly competitive for only the smart ones to survive. Consumers are then left to

The paper “Planned and Emergent Marketing Approaches to Strategy “ is an impressive variant of an essay on marketing. In the modern world, many aspects of business organizations change with many industries forced to adopt various strategies for business sustainability, improvement, growth, and profitability.

The paper “Marketing Pepsi Max in Australia“ is a  potent variant of a case study on marketing. Pepsi Max is a zero-calorie carbonated drink that is sugar-free as well as carbohydrate-free. It has ginseng-infused cola that is sweetened by aspartame and marketed by PepsiCo. However, the beverage has nearly twice as much of the caffeine content compared to other Pepsi’s cola beverages.

The paper “Marketing Metrics Widely Used in Academic and Professional Papers“ is a  cogent variant of an essay on marketing. Measuring the performance of the business is central to marketing. To accomplish this, there have been several marketing metrics that have been developed as marketing measuring and evaluation tools.

The paper “Comparing and Contrasting Political and Commercial Promotions“ is a  comprehensive variant of an essay on marketing. The term “advertisement” generally refers to the mass media contented that is created with the purpose of persuading the audiences of readers, listeners or viewers to respond on ideas, products, and services.

Executive SummaryThis paper examines how the internet has changed the way in which the video gaming industry operates. It particularly focuses on comparing and contrasting the marketing mix of two electronic businesses in the video gaming industry

The paper 'Factors to Be Considered When Designing Sales Territories" is a great example of a marketing assignment. Forecasting is a technique employed by businesses to estimate future aspects of the business. This is a critical management aspect for any business organization. The main role of forecasting in this context is to come as close as possible to an accurate future scenario.

The paper “Role of Marketing Communications and Establishing an Appropriate Budget in a Marketing Communication Strategy“ is a  spectacular variant of an essay on marketing. Advertising is the platform through which companies can effectively and efficiently communicate with their target audience and respond to their needs.

The paper "Process of Consumer Decision-Making in Sports" is an outstanding example of a marketing report. The research paper explored the process of consumer decision making in leisure especially sports. It provides fan experience as the culmination of need satisfaction from selection, purchase and disposal of a rugby event.

The paper "Service Blueprint Technique - Qantas Airways " is a perfect example of a marketing case study. The service blueprint is basically a technique employed when an organization is designing or developing a new service (service innovation). According to Laws (2004), the technique is also employed in diagnosing issues relating to an organization’s operational efficiency and therefore useful in conceptualizing structural change.

The paper "Benefits of Using Social Media in Conducting Market Research" is a great example of a marketing report. Due to the competitive market globally and the embrace of technological advance, businesses have resorted to the use of social media to determine the customers’ tastes and preferences. The research was intended to highlight some of the benefits of using social media in conducting market research.

In general, the paper "3 Different Levels of Planning, Nature of the Non-Marketing Capabilities " is a perfect example of a marketing assignment. Planning involves the formulation strategies, through which strong recommendations regarding the achievement of a company’s mission and objectives are produced.

The paper "How Social Media Has Influenced Marketing Strategies and Activities" is an outstanding example of marketing coursework. In the century of technology, social media has become one of the most popular phenomena connecting millions of people across the world. Millions of people around the world interact with their friends around the world through social media every day.

The paper "Different Dimensions of Online Marketing " is a good example of a marketing report. The internet is a promised brilliant future among the favorite tools of marketing researches. (Furrer and Sudhashan, 2001). Therefore, this plan has a purpose in expanding knowledge of marketing and research conducted during marketing. It explores the impacts of online marketing in businesses that lead to their rise.

The paper "Introducing Potato Bread in the Market" is a great example of a research proposal on marketing. This is a research paper to introduce a new product in the market, the Potato Bread. The proposal provides adequate information on the product and the need for the consumers to adopt and get the taste of the new Potato Bread instead of the regular wheat bread.

The paper "A Promotional Marketing Campaign of Curtin College" is a good example of a marketing case study. Curtin College is one of the most sorts after tertiary institutions in Australia. The college was established 15 years ago and offers a wide range of courses from Pre University to year 1 equivalent programs.

The paper “To What Extent the Products and Household Become Successful and Influential on the Public Market?“ is an intriguing variant of a case study on marketing. The rapid growth of demand for household products globally means that the household sector is experiencing a robust growth rate. However, the rate of production of household goods and services has failed to keep pace with the demand.

The paper "Introducing New Product in the Market - Potato Bread " is an outstanding example of a marketing case study. The research report gives a report that is aimed at introducing a new product in the market, the Potato Bread. The plan provides adequate information about the product and the need for the consumers to adopt and get the taste of the new Potato Bread instead of the regular wheat bread.

The paper "Meta-Analysis of Samsung Company" is a great example of a marketing case study. Samsung electronics company, a Korea based company, which was once manufacturing that evolved to become a known for exemplary product designs, and this study, therefore, focuses on the journey the company passed through to become what it is at me moment.

The paper "Hoyts Innovation, Linfox Expansion, Australian Alcoholic Beverages Market" is a good example of a marketing assignment. The case study is about Hoyt's innovation in service delivery in the movie entertainment industry. The case provides a preview of how the company has continuously diversified and remodeled its strategic plans to fit with changing customer preferences.

The paper "Demographic Characteristics" is a perfect example of marketing coursework. 73.2% of the respondents reported that they worked with a private company while 17.1% of the respondents worked in a public institution. 9.8% of the respondents were working for non-profit organizations at the time of this study.

The paper "Critical Evaluation of the Research Questionnaire " is a perfect example of a marketing assignment. Two vital aspects of the questionnaire design are structure used in the questions and the response format for the questions. The questions asked can be closed, open-ended or contingency (Leung, 2001). This questionnaire utilised both open-ended and closed questions.

Discrimination and violation of children's rights was common aspect of society that particularly made blacks more vulnerable. Through its historical development, the organization has championed several programs that have proved successful. It challenges the government in the United States to improve its standards.

The paper "Charleston Consulting Marketing" is a perfect example of a marketing case study. Charleston Consulting is an internationally recognized hospitality consulting organization which delivers specialized expertise in the design, development and operating convention centers, multipurpose venues, conference centers, hotels, and related entertainment complexes.

The paper "Strategic Advice for Permanent Aid Delivery Corporation Creation" is a perfect example of marketing coursework. After the attention of Melinda and Chan to the world advancement conference which is held twice a year has made them develop an interest in the enabling of project loop and stabilization of developing countries.

Marketing communication allows companies to engage with a personalized message for different target markets a company identifies as potential income generation customer for the products are services provided by different companies from various industries. The marketing communication of a company is aligned with the marketing mix used by the firm. 

The political marketing campaign was heavily weighted towards Bush; his managers also exhibited a deft conceptual understanding and pragmatic applied management of the concept of the perpetual political marketing campaign. Subsequently, the use of political marketing deteriorated on occasions into a ruthless pursuit of enemies. 

More than half a century ago, advertisements were mainly concerned with informing the public about new products and services; however, today, advertising has become an extremely competitive field in which false or inauthentic messages are force-fed to the masses for the benefit of corporations. This has resulted in unethical practices that have been noted by numerous scholars.

The paper "SportUNE Marketing Environment " is an outstanding example of a marketing case study. This report has been prepared in continuation of the earlier part on SportUNE and the report here looks to provide an in-depth understanding of the strategic content which SportUNE can look upon its new services and gain sustainable growth of its business.

The paper "SportUNE - Product Life Cycle" is a good example of a marketing case study. SportUNE is a sporting facility of the University of New England. It is considered one of the best facilities of its kind. It offers a wide range of services and opens every single day of the week. Among the facilities offered by sportUNE include a gym; a 25metre heated, indoor pool.

The paper "Strategic Marketing Plan for SportUNE" is a perfect example of a marketing case study. SportUNE is an organization involved in the provision of sports services and products to a number of customers in Australia, with the focus on flexibility and variety in the nature of sporting products and services offered.

The paper "Service Marketing Plan for Aboriginal Cultural Centre and Keeping Place" is a great example of a marketing case study. Service marketing can be described as a type of marketing that concentrates on services of selling. According to Kumari (2004), they can be difficult to put on the market, and their marketing approach is much dissimilar as compared to the products’ approach.

The paper 'SportUNE Fun Shop Venture" is an outstanding example of a marketing case study. Over the years SportUNE has emerged as a global sports institution since its inception in 1938. Over the decades, the institution has enrolled an increased number of students in its sporting activities. As such, it has developed an increased number of sporting activities such as soccer, indoor climbing, and indoor games among others.

The paper "A Marketing Plan for Filet-o-Fish" is a good example of a marketing case study. This is a marketing plan for filet-o-fish one of the snack foods offered in current New Zealand’s fast food shops. Snack food is a small portion of food that is eaten between meals. Snacks normally include all types of food quantities and spices.

The paper "Managing Change in Organizations - St. Mary’s Hospital" is a perfect example of a marketing case study. Change is inevitable. In the current contemporary organizations, change is more evident especially with the accelerating aspects of technology, succession, consolidation, globalization that brings diverse cultural values and expansion of the global economy (internationalization).

The paper "The Circle of Satisfaction as Practising the Marketing Concept" is a perfect example of a literature review on marketing. Marketing is part of everyone’s life and has an effect on us in one way or another; therefore, so as to be successful all companies dealing with customers day after day should not just be customer-driven, but also customer-obsessed.

The paper "Fraser Coast’s Tourism Strategy that Aligns with a Transformative Destination Management Strategy" is an outstanding example of marketing coursework. According to Queensland DMO, Tourism and Events Queensland, Fraser coast is a leading global destination that will by 2016 be recognized for its personal natural encounters and whale experience (Tourism and Events Queensland, 2011).

The paper "The Balance between Planned and Emergent Approaches to Strategy" is a good example of marketing coursework. A planned approach to strategy involves defining the direction and making decisions regarding the allocation of resources to pursue the strategy in a long term perspective, usually over five years.

The paper 'Marketing Analysis for Dalian Wanda Group Corporation " is a great example of a marketing case study. Established in 1988, the company, Dalian Wanda Group Corporation (Wanda Group) is a Beijing-based multinational company that deals in tourism, real estate, entertainment, departmental stores, and hotels.

The paper "Integrated Marketing Communications" is a perfect example of marketing coursework. Over the last few years, companies all over the world have embraced the art of mass marketing, which involves selling highly standardized products to masses of customers through integrated marketing communication.

The paper "Qantas Partnership - Alliance with British Airways" is an outstanding example of a marketing case study. The global market competition changes have engulfed the market causing drastic management changes in multinationals across the globe. In this regard, one of the strategic approaches through which global ventures have adopted to mitigate competition is through the establishment of alliances.

The paper "Changing Employment Patterns and Conditions in Malaysia" is a good example of a marketing case study. The rate of unemployment among Malaysian graduates is a shocking development. For a period of time, the predicament has persisted, discussed in parliament and made the topic of discussion at the daily headlines.

The paper "Marketing Management - Outer Beauty" is a great example of a marketing case study. Changes in the marketing function and operations have led to the emergence of new marketing perspectives and approaches recommendation in the market. One of the strategically recommended changes is the expansion of the marketing strategies elements.

The paper "Apple’s Marketing Mix and Operational Strategy Analyses" is a perfect example of a marketing case study. Apple Inc. is a diversified technology company that sells consumer electronics, software applications, online services, downloadable music among other products. Some of the popular products by Apple include; the iPhone Smartphone, iPad tablets, Mac computers, and iOS operating systems.

The paper "Individual Marketing Plan for Coca-Cola " is an outstanding example of a marketing case study. As a global company, Coca Cola enjoys a large market share of soft drink beverages. After research findings revealed that Coca Cola is experiencing elastic limits in the diversification of its product brands, it is important for the company to adopt and implement a new marketing action plan for the new product packaging approach.

The paper "Reflective and Analytical Dairy of the Experience in a Service Marketing Setting" is a good example of marketing coursework. In the wee hours of that Friday, the anxiety was unbearable as the whole group woke up to the reality of the day is our best friend’s graduation day. The entire group with the fear of missing space for the celebrations embarked on the best place search.

The paper "Situational Influences and Consumer Buying Behaviours - GM Holden Ltd " is a great example of a marketing case study. Selling a product to consumers has become a complex process. In the contemporary competitive business environment, understanding situational influences that affect consumer buying behaviour is paramount for marketers.

The paper 'Customer Satisfaction and Metrics - Woolworth’s Supermarket in Australia" is a perfect example of a marketing case study. Market metrics have been in use for a long time by marketers to justify spending. This has led to the development of different types of metrics whose measurement ranges from customer satisfaction to the usability of company websites (Eisingerich & Bell, 2008).