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Marketing Essays

Result for Subject Marketing:
19702 essays
Identifying a Pricing Objective Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The paper "Identifying a Pricing Objective" is an outstanding example of an essay on marketing. Price is a primary element of product marketing and sales. Pricing objectives offer guidance to the decision makers in planning the pricing policies and setting the actual prices. It is therefore significant for the marketing manager to set a pricing objective before setting the price.
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Pricing Strategy Issues Marketing Article
1 pages (268 words) , Download 0 , Article
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For this reason, there is a high tendency for marketers to group consumers into different segments using different consumer characteristics, hence coming up with different segments of customers, sometimes known as market segments (Salin, 2012). After that, the market has been divided into different segments.
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Generic and the Commercial Forms of Products on the Marketplace Marketing Essay
1 pages (374 words) , Download 12 , Essay
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The paper "Generic and the Commercial Forms of Products on the Marketplace" is a worthy example of an essay on marketing. A drug that is brand d is one whose medication is marketed by a certain pharmaceutical industry. A brand is an asset, which links certain products to relevant customers. (Agress, 1996).The drug contains two names at the starting point.
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Labour Market Segmentation Theory Marketing Essay
1 pages (526 words) , Download 8 , Essay
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The paper "Labor Market Segmentation Theory" is an outstanding example of an essay on marketing. Labor market segmentation (Garnsey & Zabłocka, pp. 56-60) is a direct consequence of labor market discrimination that comes under the definition as the specific treatment reserved to members of a particular group, only because they are part of that particular group.
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Coke's Brand Loyalty Marketing Case Study
1 pages (315 words) , Download 0 , Case Study
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The paper "Coke's Brand Loyalty" is a perfect example of a case study on marketing. When the Coca-Cola company decided in April 1985 that it was losing out to its nearest competitor, Pepsi-Cola, it identified two factors that appeared to be causing this trend: the Pepsi-Cola product was sweeter in taste, and it was being marketed as the drink for younger people.
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Reading Notes Marketing Article
1 pages (250 words) , Download 0 , Article
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Marketing Myopia Introduction Every business entity must be in a position of identifying the exact type of business they are involved in. Theodore Levitt (1975) courageously speaks out on why most big organizations fail along the way. It is all
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Market Segments Analysis Marketing Article
1 pages (442 words) , Download 0 , Article
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It means observation of professional codes of conduct during data collection, reporting, analysis and publication of information regarding the observation, research subjects, application and results. Good research must observe scholarly integrity. It refers to ethical decisions, professional conduct and how mentoring, teaching, and scholarship.
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Integrated Marketing Communication Marketing Article
1 pages (250 words) , Download 2 , Article
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Integrated Marketing Communication al Affiliation Integrated Marketing Communication Does the uncertainty over social mediamarketing reflect the expectations of returns for companies or does it show lack of belief in social media? Uncertainty over
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Course Project Week 1 MKT Marketing Coursework
1 pages (250 words) , Download 0 , Coursework
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Running Head: Project Week One: Marketing Plan. Our company- the XYZEE Luxury Spa is registered and incorporated in the state of New York as a Limited Liability Company. The company will start with three directors, two managers and 30 employees.
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Healthcare Marketing: Ambien Advert Marketing Assignment
1 pages (306 words) , Download 0 , Assignment
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The paper "Healthcare Marketing: Ambien Advert" is a wonderful example of an assignment on marketing. Ambien - This is a commonly used hypnotic drug in the USA. It is mainly used to combat insomnia. The ad is directed at the general adult American population. It transverses gender since it incorporates all patients suffering from sleep disorders. This is the appropriate target audience for Ambien.
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Britain Turns Its Back on Android in Favor of iOS Marketing Article
1 pages (302 words) , Download 0 , Article
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The article quotes recent research done by Kantar WordPanelCom Tech Research Company that indicated Apple Company’s sales as of November 2014 to be 23.8 % of smartphones sales in Britain, Germany, France, Italy, and Spain (Williams 1). Indeed, the article recognizes an increase in iPhone sales U.K in the last year.
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Online Marketing of Mobile Telephone Industry Marketing Article
1 pages (443 words) , Download 0 , Article
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Some of the common social media platforms used by companies are Facebook, LinkedIn, MySpace, Twitter, and Digg (Swee, 2012). Samsung, a global mobile phone leader is one company which employs social media to build up its customer base. Samsung uses an official Twitter and Facebook account in announcing its new products.
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Business Strategies in Marketing Marketing Essay
1 pages (457 words) , Download 0 , Essay
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The paper "Business Strategies in Marketing" is a great example of an essay on marketing. Sales strategy is a deliberate and thoughtful activity that business owners use to achieve their desired goal which is particularly increasing their sales. In this regard, places and time to make a sale are determined through a rational process to facilitate the achievement of the highest profits.
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Managerial Marketing-discussion Blogs Marketing Article
1 pages (250 words) , Download 0 , Article
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Managerial Marketing-Discussion Blogs: Social Media Managerial Marketing-Discussion Blogs: Social Media Sledgianowski and Kulviwat, S. (2009) establishes a comprehensive plan on how to utilize the potential in social networking for marketing and
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Trends In Advertising On Television - What Works - What Doesn't Marketing Article
1 pages (250 words) , Download 0 , Article
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Article “Bridging the Gap Between Online and Offline Marketing” Source: Multi Channel Merchant. http multichannelmerchant.com/infographics/bridging-gap-online-offline-marketing-0917tpp9/ Author and Date: Kelsey Cox. September 17, 2012 This article
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Written Assignment On A Case Study-Rangan, V. K., & Yong, S. (2011, November 30). Soren Chemical: Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Coracle Marketing al affiliation Coracle Marketing Soren chemical deals with water purification and swimming pool cleaning. Theyhave a new product Coracle that they have introduced to the market. Their initial product, Kailan MW performed so well,
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Starbucks Five Forces and Value Chain Marketing Case Study
1 pages (324 words) , Download 6 , Case Study
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The paper "Starbucks Five Forces and Value Chain" is a perfect example of a case study on marketing. Porter's five forces are used, in theory, to analyze the industry and develop a strategy. The effects include competition, consumers, suppliers, the substitution of products. Their relationship is explained diagrammatically as in the paper.
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Companies Who Practice Positive Social Responsibility Marketing Article
1 pages (250 words) , Download 0 , Article
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Companies who practice positive Social Responsibility Affiliation: The article istitled “Steel firms change track on CSR.” It is from a wall street journal in New Delhi known as “livemint
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Competitive Strategies for Service Organizations Marketing Case Study
1 pages (250 words) , Download 1 , Case Study
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The paper "Competitive Strategies for Service Organizations" is a brilliant example of a case study on marketing. ‘Nakha’, is one of the renowned advertising agencies in Qatar and has been very successful over the years. This is because of the effective strategies that it has been incorporated which can be seen to align with its goals.
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The Integrity of Data and Analysis in Marketing Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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The paper "The Integrity of Data and Analysis in Marketing " is a worthy example of an assignment on marketing.Marketers should be concerned about the integrity of data and analysis that is provided by the National Household survey. This is because the data is of low quality because Canadians are not willing to provide the surveys with the information required to assist the marketers.
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Marketing Strategy of Samsung Marketing Case Study
1 pages (519 words) , Download 0 , Case Study
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The paper "Marketing Strategy of Samsung" is a perfect example of a case study on business. Samsung is a South Korean world company that started as a small trading company in 1938. It has established numerous subsidiaries and affiliates that are now united under Samsung Brand and is considered as the largest business corporation in South Korea.
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Decision Making Process and Consumer Buying Process Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The paper "Decision-Making Process and Consumer Buying Process" is an excellent example of an essay on marketing. The decision-making process that a consumer goes through before making a purchase as opposed to the actual purchase is the contrast between the decision making vs. consumer buying process.
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Midterm Political Advertising That Worked, and Why Marketing Term Paper
1 pages (527 words) , Download 0 , Term Paper
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The paper "Midterm Political Advertising That Worked, and Why" is a brilliant example of coursework on politics. Advertising yourself in a political campaign is important because it connects you with the electorates. One of the recent best ways of advertising is through ads. But the outcome will depend on how your message connects to the electorate and how you framed the opponent.
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Personal Selling And Sales Objectives Marketing Coursework
1 pages (250 words) , Download 0 , Coursework
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Personal Selling and Sales Objectives Advertisement and selling of good have always the interest of a marketer to achieve the focussed target at the end of the month. There are several ways of selling a product or a service to customer. Recently,
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International Marketing Assignment (current Issue) Marketing Essay
1 pages (250 words) , Download 0 , Essay
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DRAFT Tylor in the article “Samsungs S4 heads for a Galaxy far, far away” explores the increased properties of the new Samsung galaxy S4 tablet and its features, classified as the best smart phone in the market as yet. The phone that has an 18 inch
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Marketing of Groupon Marketing Case Study
1 pages (414 words) , Download 0 , Case Study
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The paper "Marketing of Groupon" is a perfect example of a case study on marketing. Groupon.com is an online site that uses crowd-sourcing to offer huge discounts to buyers for products and services that are featured on that particular day as a deal-of-the-day. The company offers localized coupons to about 300 cities worldwide.
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Please Write A One Page Write Up On The Article Enclosed From Wallstreet Journal Marketing Research Paper
1 pages (250 words) , Download 0 , Research Paper
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Ethics required for business to thrive, survive Article by Shiv K. Gupta “In a free society, a moral foundation is indeed imperative for every organization and every individual, not only for internal governance but also for the establishment of
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Entertainment Is Both the Blessing and the Curse of a Copywriter Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The paper "Entertainment Is Both the Blessing and the Curse of a Copywriter" is an excellent example of an essay on marketing. In advertising, it is considered most important to build brand identity and name recognition for a product, even when this is done by associating popular ideas, people, and events with a product that they generally have no relation to functionally.
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Vietnam as a Trend and Best for Textile Industry Marketing Essay
1 pages (300 words) , Download 0 , Essay
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The paper "Vietnam as a Trend and Best for Textile Industry" is an outstanding example of an essay on marketing. A number of reasons make Vietnam a trend and best for manufacturing industries more especially the textile industry. It has invested in human capital and the larger population is made up of productive youths aged between fourteen and fifty-four, this has provided cheap labor force.
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International Planning Process Marketing Essay
1 pages (354 words) , Download 3 , Essay
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The paper "International Planning Process" is a wonderful example of an essay on marketing. In the planning process, Phases II and I mainly center on sorting out. Mostly, a country that lacks reasonable potentials for advanced analysis is purged. Phase I accesses suitability of the Country by considering environmental factors and country’s character.
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Target Market of Home Depots Marketing Term Paper
1 pages (354 words) , Download 1 , Term Paper
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The paper "Target Market of Home Depot’s" is a brilliant example of a term paper on marketing. Home Depot’s products have traditionally been targeted towards men. Guided by significance a house carries in the personal life of a person, its attachment with women, attributes of retreat, security, and personalities compelled it to offer its DIY and home improvement products to women category.
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Demographic Factors Affecting Mobile Phone Industry Marketing Essay
1 pages (320 words) , Download 1 , Essay
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The paper "Demographic Factors Affecting Mobile Phone Industry" is an excellent example of an essay on marketing. The mobile phone industry is one of the most competitive and dynamic industries in the world today. However, several demographic factors affect the mobile phone industry. One of the demographic factors affecting the industry is age.
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Persuasive Messages, Popularity Cohesion, and Message Diffusion in Social Media Marketing by Yu-Ting Marketing Article
1 pages (405 words) , Download 0 , Article
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The paper "Persuasive Messages, Popularity Cohesion, and Message Diffusion in Social Media Marketing by Yu-Ting" is a delightful example of an article on marketing. A research was carried out to investigate how persuasive messages can make social media internet users like or share messages in social media marketing activities.
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Marketing Strategies of Carnival Cruise Lines Marketing Case Study
1 pages (369 words) , Download 1 , Case Study
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The paper "Marketing Strategies of Carnival Cruise Lines" is a good example of a case study on marketing. “Today’s Carnival” a label used to underscore the advancements in the brand, is different in form, but not essentially direction, then the Carnival of the past. Today’s Carnival Cruise Lines pricing continues to lead the other cruise lines in the industry which averages $235.
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Pricing Strategy: Apple and Samsung Marketing Essay
1 pages (250 words) , Download 1 , Essay
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On Tuesday I made my way to Wal-Mart Supermarket to purchase the new version of the Samsung Galaxy S5. The price was too much despite the product being a new entrant into the market. I was asking myself if the company will be able to make many sales of that product with that kind of price only to realize that it is one of the pricing strategies we learned in class this week.
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Strategic Marketing ofKudler Fine Foods Marketing Essay
1 pages (250 words) , Download 2 , Essay
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In relation to the question, it can be viewed that in the year 2006, a significant portion i.e. 71.89 % of the respondents agreed that a good selection of products was present in different stores of Kudler Fine Foods. Whereas, according to the market research results, it can be noted that the selection of products was not much good in the year 2007 as compared to the year 2006.
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Promotional Strategy in Marketing Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The correct choice of promotional media, which is cost-effective and at the same time reaches a good number of targeted audience, would be the most appropriate to be applied by any company planning to carry out promotion to increase the consumers’ knowledge about their products or to increase on sales (Chelder, 2013).
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The Basis of Retail Establishments Marketing Book Report/Review
1 pages (490 words) , Download 0 , Book Report/Review
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Ownership is further classified into one-store ownerships, chain stores where there are numerous stores but the owner is one, and franchises where many stores are managed by many owners. Level of service makes use of promotion techniques. Classifications are retail establishments that provide full service and are known as exclusive stores.
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Xiaomi Overtakes Samsung In China Smartphone Market by Eva Dou Marketing Article
1 pages (250 words) , Download 1 , Article
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The Wall Street Article used is Eva Dou’s “Xiaomi Overtakes Samsung in China Smartphone Market”. This article touches on recent marketing trends in the Smartphone market in China. According to the article, the Chinese Smartphone firm became the top-selling vendor in China, in July 2014. The shipment of these phones exceeded Samsung’s shipment in the second financial quarter.
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Management of Marketing Procedures and Resources in a Company Marketing Essay
1 pages (399 words) , Download 0 , Essay
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Globalization has been a driving factor for firms to look for markets for their products beyond their countries making this discipline an important aspect in a company’s operations (Porter 45). The critical drivers of marketing management are marketing managers who are tasked with the responsibility of making decisions at appropriate times with full consideration of customer demands.
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Service Quality and Customer Satisfaction Marketing Literature review
1 pages (250 words) , Download 2 , Literature review
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Hutt and Speh (2002) are of the opinion that service providers' perception of quality is of little relevance compared with customer’s perceptions, and good service, therefore, results when the service provider meets or exceeds customer’s expectations. Specifically, service quality in B2B businesses has been the key competing factor.
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Evaluation of a Stage-Specific Intervention Marketing Research Paper
1 pages (250 words) , Download 0 , Research Paper
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The interviewer just has to trust the respondent.  Some of the questions that were included in the questionnaire are also very subjective.  One respondent’s view of a “regular moderate physical activity” or a “moderately active but not regular physical activity” may differ from another respondent’s view.  This may result in a conclusion that is not too reliable.
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Customer Service - in Pursuit of Excellence Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The author of the paper outlines that the different personalities can be a hindrance to the achievement of desirable levels of customer service. The hierarchy in the organization may not be properly followed, and this may result in conflicts among the teams mandated to ensure the achievement of good customer service. 
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Marketing Video Cola Wars: Coke vs. Pepsi Marketing Assignment
1 pages (318 words) , Download 1 , Assignment
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The video, “Cola Wars - Coke vs. Pepsi” tries to show the rivalry that exists between the two soft drink manufacturing companies, Coca-Cola and PepsiCo companies (Montenegro). The video first illustrates the various packing techniques that both the two companies use in packaging the soft drinks.
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The Six Marketing Metrics CEO Actually Cares About by M. Volpe Marketing Article
1 pages (250 words) , Download 0 , Article
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The author identifies some of the significant marketing metrics to organizations’ Chief executive officers. The primary issue in the article is the identification of important metrics for informative purposes with marketing managers and potential marketing managers as the audience. The title of the article and the content, which focuses on six metrics, show this.
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Analysis of Maple Leaf Foods Inc Marketing Essay
1 pages (250 words) , Download 3 , Essay
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Maple leaf changed its name from Canada Packers which was a meat processing Company after merging with Maple Leaf Mills Limited in 1991(Rich History, 2012). This move solidified Maple Leaf’s dominance in the agribusiness industry in Canada. This was because Packers was the largest meat processing Company while Maple leaf Company was an amalgamation of five companies.
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The Metrics That Will Make Your CMO Love You Marketing Article
1 pages (250 words) , Download 0 , Article
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As the paper tells, understanding how the customers make their decisions on various brands in the market will help the officers to balance their approaches on media channels used in advertising. It also ensures a larger market share being attained with the least possible revenue that is used in advertisements.
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IPhone 6 Release Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The iPhone was all that the customers were waiting for. The excitement and the joy that filled the atmosphere at Apple was a real indication. The thinner and larger 4.7-inch iPhone 6 has been described as better in many ways. First, it is lighter to carry, has an aluminium body, and with a larger screen and an entirely new iPad-style design.
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Aligning the Sales Strategy with the Business Strategy Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Since there are no competitors in Jeddah, the gym will target consumers using aggressive and sustained marketing strategies that will allow the company to capture the largest market share possible. This will be supplemented by an excellent customer relationship management (CRM) platform, consumer engagement techniques, and innovation (Perreault, Cannon & McCarthy, 2014).
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Healthy Vending Machines: The Future of Snack Foods Marketing Article
1 pages (250 words) , Download 0 , Article
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By setting up a franchise model, it provides profit for selling machines and advertising to commercial buyers without having to conduct maintenance and many overhead costs found in traditional store retailing models. The article illustrates the profit potential of vending sales and its ability to be diversified with brand equity in profitable markets with high consumer interest.
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