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Marketing Essays

Result for Subject Marketing:
19895 essays
Jurlique Delivering Value to Customers Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper “Jurlique Delivering Value to Customers“ is a  forceful variant of a case study on marketing. Delivering value to customers has been an important factor for entrepreneurs, managers and leaders alike. To be willing to pay a price quotation of a given service or product, the targeted customer must derive value a market offers. This is the theory behind the behavior of customers.
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Appropriate Product Positioning Analysis Marketing Literature review
8 pages (2000 words) , Download 0 , Literature review
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After making inquiries from close friends and relatives on their vegetable consumption patterns, I concluded that there needs to be an alternative to avail the nutrients found in vegetables without necessarily consuming them in our meals. After extensive research, I realized that these servings could be supplemented inform.
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Consumer Behavior Theories - Tri-Component Model, Cognitive, Affective, and Conative Components Marketing Essay
9 pages (2760 words) , Download 0 , Essay
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The paper “Consumer Behavior Theories - Tri-Component Model, Cognitive, Affective, and Conative Components“ is a  meaningful variant of an essay on marketing. It has become apparent that the export opportunity increase is possible between different countries. It is an opportune time to look at ways of fostering international trade ties as well as diversifying economic activities.
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The Style through Which Qantas Airways Works Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper “The Style through Which Qantas Airways Works“ is a  breathtaking variant of a report on marketing. The purpose of the report is to examine whether the existing products offered by the company match the needs and wants of the targeted segment or not which will look to evaluate the 4P’s of marketing.
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Marriage Proposal - Brochure Design, Opportunity Analysis, Unique Selling Points, Marketing Strategy Marketing
12 pages (3000 words) , Download 0
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The paper “Marriage Proposal - Brochure Design, Opportunity Analysis, Unique Selling Points, Marketing Strategy“ is a  breathtaking variant of a business plan on marketing. This report is a marketing plan for a proposed business of a marriage proposal service business that helps couples propose to their partners in a very unique and special way.
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Amazon Com Online Marketing Success Marketing Case Study
20 pages (5593 words) , Download 0 , Case Study
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The paper 'Amazon.com Online Marketing Success" is a great example of a marketing case study. When Amazon.com was launched in 1995 by 29-year old Jeff Bezos, there was little indication of the kind of influence it would have on marketing philosophy as a whole. By 2000, it is indicated that Amazon.com was a phenomenal success, so much that other book marketers such as Border and Barnes & Noble had to set up their respective online businesses.
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My Visit to Disney Adventure Park during Summer Holiday Marketing Coursework
9 pages (2557 words) , Download 0 , Coursework
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The paper "My Visit to Disney Adventure Park during Summer Holiday" is a good example of marketing coursework. Consumer behavior plays a critical role in the planning and development of marketing strategies. In the tourism sector, the concept of consumer behavior starts by searching the right leisure places to visit.
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Current and Potential Target Markets Marketing Assignment
8 pages (2412 words) , Download 0 , Assignment
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The paper "Current and Potential Target Markets" is a good example of a marketing assignment. The first and foremost step in analyzing the attractiveness of any market target as well as the competitive position of any business is the choice of the best assessment criteria. Market attractiveness hinges on four elements: customer factors, competitive factors, and environmental factors, economic and technological factors.
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Marketing Research for an Australian Business - Jetstar Airlines Marketing Case Study
9 pages (3150 words) , Download 0 , Case Study
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The paper "Marketing Research for an Australian Business - Jetstar Airlines" is a perfect example of a marketing case study. This market planning is based on three objectives namely: identifying whether the management decisions made in regard to low wages and tight management control on employees affect service provision to customers.
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The French Concept of Terroir for a New World Winery Marketing Case Study
7 pages (2105 words) , Download 0 , Case Study
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The paper "The French Concept of Terroir for a New World Winery" is a great example of a marketing case study. The French concept of terroir has been used over the years in the winery sector to differentiate wine from new world regions and old world regions (Charters 2013). When literally translated, it stands for earth or soil and gives different wines a sense of place in terms of the soil within which particular vines grow.
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Macro-Environment Factors in Qantas Airlines Marketing Case Study
7 pages (1750 words) , Download 1 , Case Study
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The paper "Macro-Environment Factors in Qantas Airlines" is a good example of a marketing case study. Qantas Airlines is one of the leading airline companies, not only in Australia but globally and the second oldest of its kind. It connects the Australian people to major parts of the world and almost every corner of the country.
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Marketing of Eco-Shak Company Marketing Case Study
11 pages (2933 words) , Download 0 , Case Study
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The paper "Marketing of Eco-Shak Company" is a good example of a marketing case study. The global market production changes in the market increase the market nature and structures. In this case, the global systems have increased the adoption of sustainable production processes. In this case, the health implications and environmental pollution effects in the market pose an increased market opportunity in the industry.
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Internet International Marketing of the Australian Meat Processing Company Marketing Case Study
9 pages (2468 words) , Download 0 , Case Study
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The paper "Internet International Marketing of the Australian Meat Processing Company" is a great example of a marketing case study. This report focuses on internet international marketing of the Australian Meat Processing Company which is looking to expand its business in South Korea through internet marketing strategy.
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The Behavior Of Consumer Is Important To Companies Marketing Essay
7 pages (1967 words) , Download 0 , Essay
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IntroductionToday, societies are growing and developing at a high rate. There is diversification of resources left right and center. This makes the business world highly competitive for only the smart ones to survive. Consumers are then left to
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Planned and Emergent Marketing Approaches to Strategy Marketing Essay
9 pages (2520 words) , Download 0 , Essay
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The paper “Planned and Emergent Marketing Approaches to Strategy “ is an impressive variant of an essay on marketing. In the modern world, many aspects of business organizations change with many industries forced to adopt various strategies for business sustainability, improvement, growth, and profitability.
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Marketing Pepsi Max in Australia Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper “Marketing Pepsi Max in Australia“ is a  potent variant of a case study on marketing. Pepsi Max is a zero-calorie carbonated drink that is sugar-free as well as carbohydrate-free. It has ginseng-infused cola that is sweetened by aspartame and marketed by PepsiCo. However, the beverage has nearly twice as much of the caffeine content compared to other Pepsi’s cola beverages.
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Marketing Metrics Widely Used in Academic and Professional Papers Marketing Essay
6 pages (2035 words) , Download 0 , Essay
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The paper “Marketing Metrics Widely Used in Academic and Professional Papers“ is a  cogent variant of an essay on marketing. Measuring the performance of the business is central to marketing. To accomplish this, there have been several marketing metrics that have been developed as marketing measuring and evaluation tools.
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Comparing and Contrasting Political and Commercial Promotions Marketing Essay
8 pages (2190 words) , Download 0 , Essay
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The paper “Comparing and Contrasting Political and Commercial Promotions“ is a  comprehensive variant of an essay on marketing. The term “advertisement” generally refers to the mass media contented that is created with the purpose of persuading the audiences of readers, listeners or viewers to respond on ideas, products, and services.
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E-business Of EB Games Marketing Essay
11 pages (2750 words) , Download 0 , Essay
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Executive SummaryThis paper examines how the internet has changed the way in which the video gaming industry operates. It particularly focuses on comparing and contrasting the marketing mix of two electronic businesses in the video gaming industry
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Factors to Be Considered When Designing Sales Territories Marketing Assignment
10 pages (2551 words) , Download 0 , Assignment
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The paper 'Factors to Be Considered When Designing Sales Territories" is a great example of a marketing assignment. Forecasting is a technique employed by businesses to estimate future aspects of the business. This is a critical management aspect for any business organization. The main role of forecasting in this context is to come as close as possible to an accurate future scenario.
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Role of Marketing Communications and Establishing an Appropriate Budget in a Marketing Communication Strategy Marketing Essay
6 pages (1923 words) , Download 0 , Essay
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The paper “Role of Marketing Communications and Establishing an Appropriate Budget in a Marketing Communication Strategy“ is a  spectacular variant of an essay on marketing. Advertising is the platform through which companies can effectively and efficiently communicate with their target audience and respond to their needs.
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Process of Consumer Decision-Making in Sports Marketing
8 pages (2373 words) , Download 0
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The paper "Process of Consumer Decision-Making in Sports" is an outstanding example of a marketing report. The research paper explored the process of consumer decision making in leisure especially sports. It provides fan experience as the culmination of need satisfaction from selection, purchase and disposal of a rugby event.
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Service Blueprint Technique - Qantas Airways Marketing Case Study
6 pages (1746 words) , Download 0 , Case Study
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The paper "Service Blueprint Technique - Qantas Airways " is a perfect example of a marketing case study. The service blueprint is basically a technique employed when an organization is designing or developing a new service (service innovation). According to Laws (2004), the technique is also employed in diagnosing issues relating to an organization’s operational efficiency and therefore useful in conceptualizing structural change.
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Benefits of Using Social Media in Conducting Market Research Marketing
17 pages (4870 words) , Download 0
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The paper "Benefits of Using Social Media in Conducting Market Research" is a great example of a marketing report. Due to the competitive market globally and the embrace of technological advance, businesses have resorted to the use of social media to determine the customers’ tastes and preferences. The research was intended to highlight some of the benefits of using social media in conducting market research.
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3 Different Levels of Planning, Nature of the Non-Marketing Capabilities Marketing Assignment
10 pages (2693 words) , Download 0 , Assignment
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In general, the paper "3 Different Levels of Planning, Nature of the Non-Marketing Capabilities " is a perfect example of a marketing assignment. Planning involves the formulation strategies, through which strong recommendations regarding the achievement of a company’s mission and objectives are produced.
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How Social Media Has Influenced Marketing Strategies and Activities Marketing Coursework
23 pages (6660 words) , Coursework
Nobody downloaded yet
The paper "How Social Media Has Influenced Marketing Strategies and Activities" is an outstanding example of marketing coursework. In the century of technology, social media has become one of the most popular phenomena connecting millions of people across the world. Millions of people around the world interact with their friends around the world through social media every day.
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Different Dimensions of Online Marketing Marketing
23 pages (6534 words)
Nobody downloaded yet
The paper "Different Dimensions of Online Marketing " is a good example of a marketing report. The internet is a promised brilliant future among the favorite tools of marketing researches. (Furrer and Sudhashan, 2001). Therefore, this plan has a purpose in expanding knowledge of marketing and research conducted during marketing. It explores the impacts of online marketing in businesses that lead to their rise.
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Introducing Potato Bread in the Market Marketing Research Proposal
7 pages (1750 words) , Download 0 , Research Proposal
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The paper "Introducing Potato Bread in the Market" is a great example of a research proposal on marketing. This is a research paper to introduce a new product in the market, the Potato Bread. The proposal provides adequate information on the product and the need for the consumers to adopt and get the taste of the new Potato Bread instead of the regular wheat bread.
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A Promotional Marketing Campaign of Curtin College Marketing Case Study
6 pages (1656 words) , Download 0 , Case Study
Free
The paper "A Promotional Marketing Campaign of Curtin College" is a good example of a marketing case study. Curtin College is one of the most sorts after tertiary institutions in Australia. The college was established 15 years ago and offers a wide range of courses from Pre University to year 1 equivalent programs.
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To What Extent the Products and Household Become Successful and Influential on the Public Market Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper “To What Extent the Products and Household Become Successful and Influential on the Public Market?“ is an intriguing variant of a case study on marketing. The rapid growth of demand for household products globally means that the household sector is experiencing a robust growth rate. However, the rate of production of household goods and services has failed to keep pace with the demand.
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Introducing New Product in the Market - Potato Bread Marketing Case Study
10 pages (2811 words) , Download 0 , Case Study
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The paper "Introducing New Product in the Market - Potato Bread " is an outstanding example of a marketing case study. The research report gives a report that is aimed at introducing a new product in the market, the Potato Bread. The plan provides adequate information about the product and the need for the consumers to adopt and get the taste of the new Potato Bread instead of the regular wheat bread.
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Meta-Analysis of Samsung Company Marketing Case Study
7 pages (1750 words) , Download 1 , Case Study
Free
The paper "Meta-Analysis of Samsung Company" is a great example of a marketing case study. Samsung electronics company, a Korea based company, which was once manufacturing that evolved to become a known for exemplary product designs, and this study, therefore, focuses on the journey the company passed through to become what it is at me moment.
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Hoyt's Innovation, Linfox Expansion, Australian Alcoholic Beverages Market Marketing Assignment
9 pages (2497 words) , Download 0 , Assignment
Free
The paper "Hoyts Innovation, Linfox Expansion, Australian Alcoholic Beverages Market" is a good example of a marketing assignment. The case study is about Hoyt's innovation in service delivery in the movie entertainment industry. The case provides a preview of how the company has continuously diversified and remodeled its strategic plans to fit with changing customer preferences.
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Demographic Characteristics Marketing Coursework
14 pages (3894 words) , Download 0 , Coursework
Free
The paper "Demographic Characteristics" is a perfect example of marketing coursework. 73.2% of the respondents reported that they worked with a private company while 17.1% of the respondents worked in a public institution. 9.8% of the respondents were working for non-profit organizations at the time of this study.
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Critical Evaluation of the Research Questionnaire Marketing Assignment
9 pages (3013 words) , Download 0 , Assignment
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The paper "Critical Evaluation of the Research Questionnaire " is a perfect example of a marketing assignment. Two vital aspects of the questionnaire design are structure used in the questions and the response format for the questions. The questions asked can be closed, open-ended or contingency (Leung, 2001). This questionnaire utilised both open-ended and closed questions.
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Children Defense Fund Final Milestone Analysis Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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Discrimination and violation of children's rights was common aspect of society that particularly made blacks more vulnerable. Through its historical development, the organization has championed several programs that have proved successful. It challenges the government in the United States to improve its standards.
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Charleston Consulting Marketing Marketing Case Study
12 pages (3243 words) , Download 0 , Case Study
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The paper "Charleston Consulting Marketing" is a perfect example of a marketing case study. Charleston Consulting is an internationally recognized hospitality consulting organization which delivers specialized expertise in the design, development and operating convention centers, multipurpose venues, conference centers, hotels, and related entertainment complexes.
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Strategic Advice for Permanent Aid Delivery Corporation Creation Marketing Coursework
21 pages (5824 words) , Coursework
Nobody downloaded yet
The paper "Strategic Advice for Permanent Aid Delivery Corporation Creation" is a perfect example of marketing coursework. After the attention of Melinda and Chan to the world advancement conference which is held twice a year has made them develop an interest in the enabling of project loop and stabilization of developing countries.
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Evaluation of Current Marketing Communications Practice of Motorolla Marketing Case Study
10 pages (2897 words) , Download 1 , Case Study
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Marketing communication allows companies to engage with a personalized message for different target markets a company identifies as potential income generation customer for the products are services provided by different companies from various industries. The marketing communication of a company is aligned with the marketing mix used by the firm. 
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Negative Advertisement When It Works Marketing Case Study
9 pages (2670 words) , Download 1 , Case Study
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The political marketing campaign was heavily weighted towards Bush; his managers also exhibited a deft conceptual understanding and pragmatic applied management of the concept of the perpetual political marketing campaign. Subsequently, the use of political marketing deteriorated on occasions into a ruthless pursuit of enemies. 
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Business Management Marketing Case Study
6 pages (1914 words) , Download 1 , Case Study
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More than half a century ago, advertisements were mainly concerned with informing the public about new products and services; however, today, advertising has become an extremely competitive field in which false or inauthentic messages are force-fed to the masses for the benefit of corporations. This has resulted in unethical practices that have been noted by numerous scholars.
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SportUNE Marketing Environment Marketing Case Study
17 pages (4736 words) , Download 0 , Case Study
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The paper "SportUNE Marketing Environment " is an outstanding example of a marketing case study. This report has been prepared in continuation of the earlier part on SportUNE and the report here looks to provide an in-depth understanding of the strategic content which SportUNE can look upon its new services and gain sustainable growth of its business.
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SportUNE - Product Life Cycle Marketing Case Study
14 pages (3860 words) , Download 0 , Case Study
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The paper "SportUNE - Product Life Cycle" is a good example of a marketing case study. SportUNE is a sporting facility of the University of New England. It is considered one of the best facilities of its kind. It offers a wide range of services and opens every single day of the week. Among the facilities offered by sportUNE include a gym; a 25metre heated, indoor pool.
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Strategic Marketing Plan for SportUNE Marketing Case Study
16 pages (4498 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for SportUNE" is a perfect example of a marketing case study. SportUNE is an organization involved in the provision of sports services and products to a number of customers in Australia, with the focus on flexibility and variety in the nature of sporting products and services offered.
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Service Marketing Plan for Aboriginal Cultural Centre and Keeping Place Marketing Case Study
10 pages (2877 words) , Download 0 , Case Study
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The paper "Service Marketing Plan for Aboriginal Cultural Centre and Keeping Place" is a great example of a marketing case study. Service marketing can be described as a type of marketing that concentrates on services of selling. According to Kumari (2004), they can be difficult to put on the market, and their marketing approach is much dissimilar as compared to the products’ approach.
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SportUNE Fun Shop Venture Marketing Case Study
16 pages (4278 words) , Download 0 , Case Study
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The paper 'SportUNE Fun Shop Venture" is an outstanding example of a marketing case study. Over the years SportUNE has emerged as a global sports institution since its inception in 1938. Over the decades, the institution has enrolled an increased number of students in its sporting activities. As such, it has developed an increased number of sporting activities such as soccer, indoor climbing, and indoor games among others.
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A Marketing Plan for Filet-o-Fish Marketing Case Study
11 pages (3271 words) , Download 0 , Case Study
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The paper "A Marketing Plan for Filet-o-Fish" is a good example of a marketing case study. This is a marketing plan for filet-o-fish one of the snack foods offered in current New Zealand’s fast food shops. Snack food is a small portion of food that is eaten between meals. Snacks normally include all types of food quantities and spices.
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Managing Change in Organizations - St. Marys Hospital Marketing Case Study
12 pages (3278 words) , Download 0 , Case Study
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The paper "Managing Change in Organizations - St. Mary’s Hospital" is a perfect example of a marketing case study. Change is inevitable. In the current contemporary organizations, change is more evident especially with the accelerating aspects of technology, succession, consolidation, globalization that brings diverse cultural values and expansion of the global economy (internationalization).
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The Circle of Satisfaction as Practising the Marketing Concept Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
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The paper "The Circle of Satisfaction as Practising the Marketing Concept" is a perfect example of a literature review on marketing. Marketing is part of everyone’s life and has an effect on us in one way or another; therefore, so as to be successful all companies dealing with customers day after day should not just be customer-driven, but also customer-obsessed.
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Fraser Coasts Tourism Strategy that Aligns with a Transformative Destination Management Strategy Marketing Coursework
6 pages (1708 words) , Download 0 , Coursework
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The paper "Fraser Coast’s Tourism Strategy that Aligns with a Transformative Destination Management Strategy" is an outstanding example of marketing coursework. According to Queensland DMO, Tourism and Events Queensland, Fraser coast is a leading global destination that will by 2016 be recognized for its personal natural encounters and whale experience (Tourism and Events Queensland, 2011).
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