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Marketing Essays

Result for Subject Marketing:
19702 essays
Customer Satisfaction in Retail Setting: The Role of Emotion Marketing Research Paper
23 pages (6573 words) , Research Paper
Nobody downloaded yet
The paper "Customer Satisfaction in Retail Setting: The Role of Emotion" is a perfect example of a marketing research paper. With due regards to the perception of different management research studies, the emotional experience of customers is driven and influenced by the existing service environment of organisations, especially in the retail business sector.
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Coca-Cola - Internationalization Theory Process Marketing Case Study
8 pages (2290 words) , Download 0 , Case Study
Free
The paper "Coca-Cola - Internationalization Theory Process" is an outstanding example of a marketing case study. The context of this report is based on international marketing strategies, which have been followed by a well-known brand in the top 100 global brands. The company that has been chosen i.e. Coca-Cola, is ranked 3rd in 2014 in top global brands (Bestglobalbrands.com, 2014).
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Project and Operations Management: Fantastic Farm Foods Marketing Case Study
10 pages (2608 words) , Download 2 , Case Study
Free
With an increased demand for readymade food, the current operation at FFF does not have the space to store high volumes ingredients in bulk, which means they shop every week. This implies they are not achieving economies of scale that can yield better profit margins. Therefore, huge storage space is needed to allow the storage of many ingredients.
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Current Marketing Environment of McDonalds in India Marketing Essay
12 pages (3579 words) , Download 0 , Essay
Free
This paper is based on a critical review of the international marketing strategies employed by Mcdonald's in India. The paper covers the current marketing environment, details of the market locations in India where McDonalds has expanded its business and the cultural issues faced by the company and how it has handled them in its favour.
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Overview of Audi A4, BMW 3 Series Marketing Case Study
6 pages (1631 words) , Download 0 , Case Study
Free
The paper "Overview of Audi A4, BMW 3 Series" is an outstanding example of a marketing case study. Audi A4 is a sophisticated and luxurious car. Audi A4 has smart equipment which facilitates its users to drive smoothly. The car provides different types of benefits to its users with its high tech gadgets. The company has updated the car models which have made it highly competitive.
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Definition of Branding Marketing Essay
5 pages (1312 words) , Download 0 , Essay
Free
An effective brand strategy provides a business with a significant edge amidst the increasingly competitive markets. The brand suggests what expectations can the consumers assign to the products and/or services offered by the company. The brand makes the offering stand out from a range of similar offerings by the competitors. 
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Strong Cultural Embrace of the Starbucks Brand in the United States Marketing Case Study
13 pages (3931 words) , Download 1 , Case Study
Free
The following paper under the title 'Strong Cultural Embrace of the Starbucks Brand in the United States' is a great example of a marketing case study. Market entry into a foreign market takes considerable planning, foresight, and strategic talent in order to ensure the long-term success of the entry.
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Progressions in Social Media Event Marketing Marketing Assignment
28 pages (7227 words) , Assignment
Nobody downloaded yet
In agreeing to be interviewed, participants also agree to the responses being published in the study. Confidentiality is paramount and actual names will not be used in the analysis. An examination on the data collected will be done very employing key themes. Moreover,  interviews transcript will come in handy as we iron out the truth  on what the interviewees felt.
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Business Challenges Marketing Report
10 pages (2963 words) , Download 0 , Report
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The internal analysis is referred to as the process of evaluation and identifying the characteristics of an organization. The selected organization for evaluation of internal analysis is the Travelodge hotel chain brand. The internal analysis can be effectively presented by the implementation of SWOT analysis.
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Integrated Marketing Communication Plan: MJ Freeways Marketing Case Study
6 pages (1522 words) , Download 1 , Case Study
Free
Competition in the retailing sector is highly intense, and companies must be innovative for purposes of surviving in this industry. Wall-Mart on the other hand has come up with the cost reduction techniques, whereby it is selling its products at a cheaper price when compared to the products of its competitors. 
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Current Issues and Trends of Global Outsourcing Marketing Term Paper
12 pages (3281 words) , Download 0 , Term Paper
Free
This term paper describes the important steps associated with the outsourcing process. A detailed description of the outsourcing process has been mentioned here. This paper also deals with the views of different authors regarding the outsourcing processes and theories. Companies implement various theories of outsourcing for getting different benefits from this process. 
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Attitudes toward Made in China Label Consumption in Luxury Fashion Marketing Assignment
14 pages (4271 words) , Download 0 , Assignment
Free
The paper "Attitudes toward Made in China Label Consumption in Luxury Fashion" is an outstanding example of a marketing assignment. The clothing industry is a dynamic sector of the economy owing to the changing trends defined by fashion. The changes mean that consumers require a product that meets their expectations. These trends define product preferences and consumer behaviour toward the product.
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How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth Marketing Article
2 pages (500 words) , Download 0 , Article
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 How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth Introduction Word- of-mouth (WOM) can be described as a type of informal communication by a consumer concerning his or her evaluation of services and goods
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International Marketing Strategy of Harvey Nichols Marketing Case Study
9 pages (2708 words) , Download 0 , Case Study
Free
The paper "International Marketing Strategy of Harvey Nichols" is an outstanding example of a marketing case study. The report is based on designing the international marketing strategy of Harvey Nichols for its business expansion. The organisation is one of the luxury fashion retail chains of the UK. They also operate high-end food markets, restaurants, cafes and bars.
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Digital Marketing Strategies and Tactics Marketing Essay
12 pages (3322 words) , Download 0 , Essay
Free
Momtaz, Aghaie, and Alizadeh (2013) considered the aspect of digital marketing as the next big thing in the business industry since the Industrial Revolution. In the contemporary scenario, firms are being urged to create their virtual profile for sustaining in the tough competition by reaching out to a larger consumer group.
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You Decide Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
Free
Marketing Assignment Why are Hypermarkets more common in some countries as compared to others? Hypermarkets are a combination of grocery store and a department store. Hypermarkets offer a lot of products and their variety under a single roof. While
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Santa Fe Grill Restaurant Marketing Report
10 pages (3393 words) , Download 3 , Report
Free
Santa Fe Grill Mexican Restaurant is one such specialized restaurant that offers authentic Mexican food, even while actualizing good ambiance and service to create a friendly atmosphere for its customers. This restaurant is established and run by two graduates, with one majoring in Finance and the other individual in Management.
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Tesco and Sainsbury's Marketing Report
10 pages (2819 words) , Download 0 , Report
Free
Many consumers of conventional products will always compare the prices of their preferred retailers against the rest in the market, which is why the pricing of products is one of the focal points of this work. This report will compare two retailers in the UK, Tesco and Sainsbury’s, in terms of their strategies and market performance.
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The Travelodge Marketing Plan Marketing Case Study
7 pages (2385 words) , Download 0 , Case Study
Free
For each and every business organization, the market is spread and varied depending on the demographics of the population that is within an economy. For international organizations of business, the demographics even present a wider challenge that is varied by segmentation of the different cultures and traditions within nations.
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Consumer Consumption Nestle Boycott Marketing Essay
7 pages (2143 words) , Download 2 , Essay
Free
Boycotting as an act and process has remained a sophisticated, proactive, and coercive tool that has generated a point of argument among political, religious, social, scholars, and business-oriented activists and amateurs on its implication and consequences in the contemporary human way of life. Thus, boycotting has subjectively been used in different ways to express outrage.
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Uniqlos Global Marketing Plan Marketing Essay
12 pages (3121 words) , Download 0 , Essay
Free
Its business objectives and goals are structured to move in line with the company’s mission. The company’s plan to enter into international markets has the sole reason of increasing its sales revenue and market share in global markets. To achieve this goal, UNIQLO is strategizing to enter the South American.
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Ladies First Transportation- Channel and Pricing Strategies Marketing Essay
6 pages (1588 words) , Download 1 , Essay
Free
Marketing of new products or services is among the most discussed topics in the corporate world because very few companies succeed in making the best out of their ventures for the first time in a new market. Relatively, marketing strategies and campaigns put ample attention on product channels, customer satisfaction, market competition, advertising, pricing, and profit.
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Natural Kitchen Operations on the UK Market Marketing Case Study
9 pages (2615 words) , Download 0 , Case Study
Free
The restaurants of this company are designed in a very attractive and unique way. The restaurant has its outlet in five prime locations in the UK. These locations are Marylebone, Fetter Lane, Trinity Square, Tudor Street, and Baker Street. The timing of these resultants varies in some locations.
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Louis Vuittons Marketing Strategy Marketing Case Study
6 pages (1530 words) , Download 0 , Case Study
Free
The paper "Louis Vuittons Marketing Strategy " is an outstanding example of a marketing case study. Luxury brand names in the fashion and design industry are nowadays perceived as unreasonable and overpriced. Despite this fact, the majority of the famous luxury brands are performing well in their respective markets.
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Luxury Product and Brand Management-Louis Vuitton Marketing Case Study
14 pages (3671 words) , Download 0 , Case Study
Free
In other terms, this work attempts to explain how Louis Vuitton applies successful brand management strategies that distinguish the firm’s product from other general consumer goods. As such, this work will demonstrate that the success that Louis Vuitton enjoys is a result of repeated strategizing activities.
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Marketing Communications Plan Marketing Essay
20 pages (5495 words) , Download 0 , Essay
Free
The objectives of the communication plan have been designed with the help of the SMART framework. The communication strategy has been designed with respect to the DRIP elements of marketing. The Gantt chart has been used to explain the deployment of methods and media. The survey method has been used to collect gather feedback regarding the implementation of the communication plan.
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Organisational Change Management Marketing Assignment
16 pages (4301 words) , Download 0 , Assignment
Free
For instance, middle managers can resist new changes where they are not provided with adequate resources to implement new changes. Further, they can also resist change in case they perceive such changes as a threat to their position in the organization. Conversely, during the implementation of new changes, the change agent can exploit the various models of change.
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Marketing Plan Project for PepsiCO Inc Marketing Business Plan
15 pages (3950 words) , Download 0 , Business Plan
Free
PepsiCo Inc encompasses a wide range of products, which is distributed across 200 countries. Energy drink from PepsiCo would be truly an innovative product since the company has only dealt with carbonated drinks or fruit juices. Sports or energy drinks comparatively have a lesser market size in relation to carbonated beverages, bottled water, etc. 
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Consumer Behavior Marketing Assignment
10 pages (2675 words) , Download 0 , Assignment
Free
It combines a wide array of components such as social anthropology, psychology, marketing, economics and sociology. Consumer behaviour reflects upon decision-making process undertaken by consumers and affects of emotions on buying decision. Individual’s wants are analyzed on basis of behavioural variables and demographics.
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Branding as a Contemporary Issue in Marketing Marketing Report
12 pages (3233 words) , Download 0 , Report
Free
The paper "Branding as a Contemporary Issue in Marketing" is an outstanding example of a marketing report. The consumer goods industry was first to come up with the term branding; thus it inspired later works that developed models to explain how businesses can engage in successful branding of their products (Kimpakorn & Tocquer, 2010).
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Microsoft Acquires Facebook Marketing Case Study
17 pages (4520 words) , Download 0 , Case Study
Free
The paper "Microsoft Acquires Facebook" is an outstanding example of a marketing case study. Microsoft is the world-leading Software Company founded by Bill Gates and Paul Allen in 1975 while Facebook is a social networking website founded by Harvard student and was launched in the year 2004 by Mark Zuckerberg.
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Marketing Management Marketing Report
10 pages (2797 words) , Download 0 , Report
Free
Although it's major consumers are families and corporate clients. During its formation, it was established near Burton in Barton-under-need wood with a capacity of 20 bedrooms. Over the years, Travel lodge has had massive growth and expansion in the UK and Ireland. It currently has over 200 properties and provides about a quarter of the total market space. 
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Designing a Marketing Strategy for a New Product over Time Marketing Report
9 pages (2704 words) , Download 0 , Report
Free
Australia and the rest of Asia are included in the Rest of the Asia Pacific segment. The results of the retail segment are considered separately and not included in the geographic segments. The new product that is focussed on to be introduced in the market is the Apple watch.
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Ethical Consumerism - Google Company Marketing Case Study
8 pages (2260 words) , Download 0 , Case Study
Free
The paper "Ethical Consumerism - Google Company" is an outstanding example of a marketing case study. Different companies believe in giving the best products to their consumers through enhancing and promoting their brand in the market. One of the ways that are becoming more popular is Ethical Consumerism.
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Consumer Behaviour Marketing Report
8 pages (2152 words) , Download 1 , Report
Free
In analyzing the factors that affect the consumer decision making in the country, several factors such as social, psychological, and other factors are analyzed. Based on the different factors that affect consumer decision making appropriate recommendation for the marketing strategy that should be followed is made.
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Emerging Market Economy - Sanpower Group Marketing Case Study
12 pages (3588 words) , Download 0 , Case Study
Free
The paper "Emerging Market Economy - Sanpower Group " is an outstanding example of a marketing case study. The paper discusses the ways through which, Sanpower Group Co. Ltd., a Chinese conglomerate company that has made sustainable acquisitions of companies located in the UK, the US, and Israel.
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EasyJet International Marketing Marketing Case Study
8 pages (2307 words) , Download 2 , Case Study
Free
International marketing is concerned with the development of strategies to create brand awareness and to position an organization in the international landscape. Moreover, EasyJet is one of the airline companies that have ventured in the international airline industry targeting different market segments. 
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Sosyo in the UK Marketing Essay
13 pages (3607 words) , Download 0 , Essay
Free
Soyso was referred to as Whisky No as it aimed at attracting the alcohol drinkers within the Gujarat state in India but it was later renamed Sosyo which was coined from the Socious a Latin word that means socio. The bottling plants of the Sosyo drink are located in The two Indian regions but the product has since been exported to foreign regions across the globe. 
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The Key Roles of the Central Bank in an Economy Marketing Literature review
10 pages (2855 words) , Download 0 , Literature review
Free
Although central banks are owned by the state governments, they are often treated as separate entities from the ministries of finance. For central banks to function properly, they must be free from political influences. This implies that central banks have legal freedom from the ruling regimes.
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The Human Resource Function of a Retail Store Marketing Essay
3 pages (750 words) , Download 0 , Essay
Free
Human Resource and Retail Store Human Resource and Retail Store In general, the human resource function of a retail store is charged with the responsibility of collaborating with the rest of the teams. The sole purpose of such partnerships is to
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Entrepreneurial Audit - PepsiCo Marketing Case Study
15 pages (4036 words) , Download 0 , Case Study
Free
The paper "Entrepreneurial Audit - PepsiCo" is an outstanding example of a marketing case study. Corporate entrepreneurship is closely knitted with the concept of innovation. This innovative platform facilitates developing an infrastructure to sustain and support innovation over a specific time period. Entrepreneurial thinking is all about utilizing resources in an effective manner so as to maintain a unique position in the market place.
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Luxury Brands Marketing Concept with Cartier Successful Story Marketing Report
9 pages (2651 words) , Download 0 , Report
Free
In addition to this, the report will also discuss the adopted marketing strategy through the implementation of the marketing mix framework. Finally, a finding of the analysis has been carried out in order to determine the reason behind such adoptions and implementation. The nature of the global luxury business environment is changing constantly.
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Edible Arrangements Marketing Essay
6 pages (1735 words) , Download 1 , Essay
Free
This private company leverages the vast market opportunity accordingly, investing its efforts towards creating a brand whose name is notably gaining ground as a household name in the minds of many of its customers (O'Connor 8).
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Sales Planning and Operations Marketing Assignment
20 pages (5580 words) , Download 0 , Assignment
Free
The paper "Sales Planning and Operations" is an outstanding example of a marketing assignment. Jack and Thomas are partners, running an electric-cars dealership successfully in England. Along with showroom and workshop, they also have a garage for maintenance and providing vehicles for customers.
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Muntajat a New Company to Boost Petrochemicals Marketing Case Study
9 pages (2250 words) , Download 2 , Case Study
Free
As a result, they have been hard hit by this decline. This has mainly resulted from an oversupply of the commodity in the market. In order for the oil producing companies to remain competitive, they are changing their long-term strategies with the aim of reducing their costs of producing. In addition, they are merging with their subsidiaries.
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Marketing Plan for Harley Davidson, Inc Marketing Business Plan
11 pages (2847 words) , Download 0 , Business Plan
Free
The marketing plan outlines marketing strategies to be utilized in order to achieve the above goals. Marketing segmentation in the Asian region and within the US is very significant. Japan and India have become very strong markets with Harley Davidson being the leading heavyweight motorcycle manufacturer in Japan. 
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Fan Loyalty Plan Marketing Essay
11 pages (3633 words) , Download 0 , Essay
Free
There has been a reduced number of Manchester United fans within the last two soccer seasons of the English Premier League. This reduction in the fan base is due to the lack of this team to qualify for the European Champions League for the first time in many years and to perform poorly under the leadership of David Moyes
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Challenges Faced by International Business Manager Marketing Essay
7 pages (1979 words) , Download 1 , Essay
Free
I am responsible for managing the sales division of the company in the named regions. I am also responsible for strategic integration in these branches, taking directives from the organization’s top management. My roles encompass more than supervising sales agents, as it involves the development of sales and marketing strategies that suit the locations in which our organization operates.
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Atlantic Quench Cranberries Inc.: Online Marketing Plan Marketing Research Paper
14 pages (4414 words) , Download 0 , Research Paper
Free
The company produces fruit juices mainly of cranberries and grapes. However, the company plans to diversify its products according to the customers’ desires. The company owns vast farmland cultivating cranberries and grapes and selects the best quality of fruits for producing the fruit juices.
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Outline Marketing Plan for Atlantic Quench for Next Year Marketing Report
15 pages (4744 words) , Download 0 , Report
Free
The business processes of the firm are now trying to enter the market of the UK. The study focused on the analysis of the UK juice and nectar industry with the help of different marketing techniques. It was observed that because of the reduced capability of the local suppliers, the market scope of the UK juice and the nectar segment have increased for foreign firms.
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