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Marketing Essays

Result for Subject Marketing:
19914 essays
Marketing Audit in VisitBritain Marketing Case Study
12 pages (3252 words) , Download 0 , Case Study
Free
The paper "Marketing Audit in VisitBritain" is a perfect example of a marketing case study. VisitBritain is a British agency aimed at building tourism value in Britain, collaborating with the regions, nations, and the respective industry to produce further visitor expenses. The national tourism organization is responsible for promoting Britain in the world and growing the visitor economy of Britain.
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Sport UNE Strategic Plan Marketing Case Study
10 pages (2852 words) , Download 0 , Case Study
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The paper 'Sport UNE Strategic Plan " is an outstanding example of a marketing case study. This paper discusses the core business operations of SportUNE, a sporting precinct in New South Wales, Australia. Firstly, it discusses briefly the mission statement and how it fits into the organisation’s ethical principles, market influences as well as social values and how these contribute to its performance.
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Wider Perspective of Sport UNE Marketing Case Study
8 pages (2390 words) , Download 0 , Case Study
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The paper "Wider Perspective of Sport UNE" is a good example of a marketing case study. This paper will present a wider perspective of SportUNE. In a brief description, sportUNE is one of the best university localities in Australia where it offers facilities and services that are flexible. They have enabled many to achieve a more balanced, healthier, and happier lifestyle through the many programs they offer.
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Strategic Marketing Plan for Sport UNE Marketing Case Study
7 pages (2140 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Sport UNE" is a perfect example of a marketing case study. Modern lifestyles have brought many advantages to society today; however, they pose health risks that ought to be addressed. The type of foods taken and the ease of transport methods are some of the issues that should be addressed.
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Organisational Overview of Houzit Chain Marketing Case Study
7 pages (1841 words) , Download 0 , Case Study
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The paper 'Organisational Overview of Houzit Chain" is a great example of a marketing case study. Houzit is a chain of homeware stores located in Brisbane, Australia. It specialises in bedroom fittings, bathroom fittings, mirrors and decorative items. Currently, the business operates 15 stores within Brisbane. The coordination and management of the storey take place from the head office in Milton.
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IMC Plan for Apple Inc Marketing Case Study
14 pages (3500 words) , Download 0 , Case Study
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The paper "IMC Plan for Apple Inc " is a good example of a marketing case study.  Apple Inc., which was formerly known as Apple Computer, Inc., is involved in designing, manufacturing and marketing of personal computers, allied software, services, peripherals and other application-based solutions. 
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Consumer Decision-Making Process Marketing Coursework
16 pages (4519 words) , Download 0 , Coursework
Free
The paper "Consumer Decision-Making Process " is a great example of marketing coursework. The consumer decision-making process is one of the determinants of the success or failure of any business (Schiffman, 2007). How successful any business ultimately depends on how many customers are able to consume their products or services.
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Overview of the Canadian Jewelry Retail Sales Industry Marketing Case Study
14 pages (3606 words) , Download 1 , Case Study
Free
The paper "Overview of the Canadian Jewelry Retail Sales Industry" is an outstanding example of a marketing case study. Canada is one of the countries in the world with the highest jewelry acquisition in the world. The jewelry market in Canada can be divided into two retail categories: costume jewelry (precious metals and gems) and fine jewelry.
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The Relative Impact of Marketing Research and Development Marketing Term Paper
9 pages (2810 words) , Download 0 , Term Paper
Free
The paper "The Relative Impact of Marketing Research and Development" is a perfect example of a Marketing Term Paper. IKEA has been working in the industry since 1943 and is one of the major furniture dealers in the world. Being in the business for such a long period has enabled them to have the largest chain of furniture stores in the UK. 
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Understanding Reference Groups in Marketing Communication Marketing Assignment
6 pages (1897 words) , Download 0 , Assignment
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The paper "Understanding Reference Groups in Marketing Communication" is a great example of a Marketing Assignment. A reference group is a standard of comparison for an individual’s behavior or attitude. It is, therefore, in essence, a group to which one uses as a comparison point to their own actions and convictions. Reference groups are of three forms. 
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Marketing Strategy and Multi-Channel Marketing Marketing Assignment
7 pages (1970 words) , Download 0 , Assignment
Free
The paper "Marketing Strategy and Multi-Channel Marketing" is a wonderful example of a Marketing Assignment. The Coffee shop market has increasingly been on the rise with increasing numbers of coffee shops that have developed in the country. This factor leaves the legendary coffee shops with no other option but to match up the need of the market demand and supply. 
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Theoretical Understanding and Practical Application of Marketing Marketing Coursework
7 pages (2162 words) , Download 0 , Coursework
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The paper "Theoretical Understanding and Practical Application of Marketing" is an outstanding example of marketing coursework. Everyone acknowledges that information is power. Moreover, the business world appreciates the fact that it is not the strongest organisation that survives but the one that adopts or anticipate and reacts to change.
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Branding Strategy Developed and Implemented by the Ark Company-Palette Melbourne Marketing Case Study
38 pages (10633 words) , Case Study
Nobody downloaded yet
Generally speaking, the paper "Branding Strategy Developed and Implemented by the Ark Company-Palette Melbourne" is a great example of a marketing case study. Several aspects are brought about by brand extension. It has been employed in various marketing aspects and has been successful in some cases.
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E-Business Marketing Principles And Practice Marketing Case Study
17 pages (4250 words) , Download 0 , Case Study
Free
The paper "E-Business Marketing Principles And Practice" is a great example of a Marketing Case Study. The main aim of marketing is to allow the business to create value as well as building strong customer relations and in return, the business captures value from the customers. Without better marketing principles, businesses find it hard to identify, satisfy and keep customers
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Identifying and Analysing Global Integrated Marketing Campaigns Marketing Coursework
11 pages (3007 words) , Download 0 , Coursework
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The paper "Identifying and Analysing Global Integrated Marketing Campaigns" is an outstanding example of marketing coursework. Integrated marking campaign is aimed at the achievement of objectives in a well-coordinated manner with the utilization of various methods of promotion where the intention of different methods is reinforcing each other.
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Marketing Plan Management and Small Business Growth Marketing Case Study
8 pages (2242 words) , Download 0 , Case Study
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The paper "Marketing Plan Management and Small Business Growth" is a perfect example of a Marketing Case Study. Houzit is a chain of homeware stores based in Brisbane. As the name suggests, the chain deals with products that are used in-home care. The current marketing plan was prepared over one year ago and hence is not doing much to help the company achieve its objectives. 
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Identifying and Evaluating Marketing Opportunities Marketing Case Study
6 pages (1656 words) , Download 0 , Case Study
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The paper "Identifying and Evaluating Marketing Opportunities" is a great example of a Marketing Case Study. The two clear opportunities existing for the cement-manufacturing factory are: Most people are choosing more stable structures and thus the intensive use of cement taking place, even the government is spending more money on infrastructure projects such as buildings.
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Understanding Marketing System Marketing Case Study
14 pages (4000 words) , Download 0 , Case Study
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The paper "Understanding Marketing System" is a great example of a Marketing Case Study. A marketing system can be defined as a network of various entities, which can be an individual, a group individuals, a corporate, a network or a combination of these, related either directly or indirectly, in a sequence or together. 
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Importance of Marketing Plan Marketing Coursework
8 pages (2269 words) , Download 0 , Coursework
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The paper "Importance of Marketing Plan" is a great example of marketing coursework. A marketing plan is a very important tool for any successful marketer. For any organization to achieve results in its marketing it must have a market plan. This plan outlines the direction in which the firm is expected to follow in order to achieve its desired results. The market plan can assume different structures.
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How to Create a Marketing Plan Marketing Coursework
9 pages (2722 words) , Download 0 , Coursework
Free
The paper "How to Create a Marketing Plan" is an outstanding example of marketing coursework. Businesses looking to be successful in this competitive world need to look towards developing strategies which look to include every minute aspect of the business so that the business is able to flourish. It is seen that most businesses or self-employed people carry out different activities which provide different results but yield no benefit to the business.
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Market an Australian Branded Wine Into a Foreign Market Marketing
9 pages (2421 words) , Download 0
Free
The paper "Market an Australian Branded Wine Into a Foreign Market" is a wonderful example of a Marketing Business Plan. The major role of marketing in any business company is to enable a company to gain market leadership through understanding the needs of consumers and executing strategies that generate superior quality, value, and service.
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Dealers Performance and Customers Preference in Passenger Car Marketing Marketing Case Study
14 pages (4270 words) , Download 0 , Case Study
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The paper "Dealers Performance and Customers Preference in Passenger Car Marketing" is a perfect example of a Marketing Case Study. Every entrepreneurial entity is operated by departments for the achievement goals and objectives set by the organization. Some of these departments includes sales department, marketing department, just to mention a few. 
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International Trends in Marketing Management Marketing Case Study
14 pages (3707 words) , Download 0 , Case Study
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The paper "International Trends in Marketing Management" is a wonderful example of a Marketing Case Study. Kingfisher Airlines is the largest airline in India. It is based in UB City, Bangalore, with its head office being in Andheri, Mumbai. Its parent company is United Breweries Group and which has a stake of 50 percent in the other low-cost carrier, Kingfisher Red. 
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Modified Marketing Communication Issues Marketing
11 pages (3260 words) , Download 0
Free
The paper "Modified Marketing Communication Issues" is a perfect example of a Marketing Business Plan. Vrroom has been existent in the foodservice sector for sixteen years with over 5 million servings sold in 2011. Recently they introduced a new liquid concentrate Bag-in-the-Box (BIB) system, for large volume requirements.
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Key Branding Issues Pertaining to Red Bull Marketing Case Study
7 pages (2153 words) , Download 0 , Case Study
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The paper "Key Branding Issues Pertaining to Red Bull" is a good example of a marketing case study. The findings of this report depict that, Red Bull’s success as a brand hinges on various branding elements that position the product as a unique brand with energy-enhancing elements, therefore, creating its unique and superior position in the minds of consumers.
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Product and Pricing Courses are underrepresented in Undergraduate Marketing Curricula Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "Product and Pricing Courses are underrepresented in Undergraduate Marketing Curricula" is a perfect example of a Marketing Case Study. The marketing objective of this travel agency is to capture the interests of potential customers through the endorsement of adventure as part of personal growth and reach an annual growth rate of 10-15%.
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Setting the Pace in Product Development Marketing Essay
9 pages (2250 words) , Download 0 , Essay
Free
The paper "Setting the Pace in Product Development" is a great example of a Marketing Essay. This essay presents a marketing strategy plan for an Australian cider producer exporting the product to Scandinavia. The report builds on the findings of an extensive analysis of the impact of the factors of the external environment on the business of the exporter. 
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Feelings And Consumer Decision Making Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
Free
The paper "Feelings And Consumer Decision Making" is a good example of a Marketing Assignment. There are two distinct cognitive appraisals evident in ALDI strategy and cut across the integral and incidental emotions that influenced the decision of shoppers to move or consider ALDI as the first alternative when disappointed by their current stores.
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Get New Customers And Make More Money Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
Free
The paper "Get New Customers And Make More Money" is a wonderful example of a Marketing Assignment. Before deciding on the market opportunity to be relied upon by the business, it is important for a business to examine the risks as well as the returns a given marketing opportunity will have. Some opportunities may be profitable than others depending on the impact. 
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Brand Marketing and Equity at Starbucks Marketing Case Study
13 pages (3250 words) , Download 2 , Case Study
Free
The paper "Brand Marketing and Equity at Starbucks" is a wonderful example of a case study on marketing. Starbucks has established a strong geographical presence globally and maintained a market share of more than 36.7 percent in the U.S. market. CBBE model can be applied to assess the progress that Starbucks has achieved in building its brand.
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Conditions for Herding Behavior Marketing Essay
6 pages (1500 words) , Download 0 , Essay
Free
The paper "Conditions for Herding Behavior" is a perfect example of a Marketing Essay. This essay is about herding behavior within the context of social marketing. The essay examines two important questions. The first one relates to the conditions that are necessary for herding behavior to occur within the context of social marketing.
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Group Dynamics For Teams Marketing Assignment
7 pages (1750 words) , Download 0 , Assignment
Free
The paper "Group Dynamics For Teams" Is a great example of a Marketing Assignment. To accomplish the Myer Marketing project, we worked collaboratively as a team for a common goal. It took some time for the team to form and attain optimum performance. Our success is based on the fact that we were able to build rapport with one another and enhance trust.
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Competitors and Collaborators Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "Competitors and Collaborators " Is a wonderful example of a Marketing Case Study. Marketing is a critical factor in an organization as it determines how well the business strives to fulfill the needs of the customers. The following report relates to Netflix Company. The institution majors in the streaming of movies and its services had been very marketable.
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Dominant Partial Least Square Factors of Consumer Purchase Behavior Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Dominant Partial Least Square Factors of Consumer Purchase Behavior " is a wonderful example of a Marketing Case Study. Tata Motors Limited is the largest automobile in India. It is a leader in commercial vehicles and passenger vehicles in India. The passenger vehicle market has become attractive especially with the increase of the middle class (Menon & Raj 2012).
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Bankruptcy and Product-Market Competition Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
Free
The paper "Bankruptcy and Product-Market Competition" Is a great example of a Marketing Case Study. According to Kotler & Armstrong (2016, p. 37), a firm’s marketing strategy describes the customers that the company will serve and how it will create and deliver value to the identified customers. A marketing plan then defines the actual program.
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Critical Analysis of Walmart Marketing Case Study
8 pages (2516 words) , Download 1 , Case Study
Free
In the age of modern competition, firms in various industries compete and look forward to their competitive advantage. The ultimate move that they can do is to investigate their market, ensure that they have created the competitive strategies that will lead them to their competitive advantage, and accept the fact that they need to compete or at least aim for becoming a cutting edge above the other. 
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Duty Free at Dubai International Airport Marketing Essay
6 pages (1500 words) , Download 0 , Essay
Free
It is essential to state that between 1984 and 2008, the growth in sales in DDF had maintained a higher rate the growth in passenger traffic within the airport with a 10% to 18% compounded annual rate of growth. This data collected from 1984 to 2008 can be used market for future revenue (Smith, Brian & Joseph, 1998). 
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On the Pulse of the Networked Society Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
Free
The paper entitled "On the Pulse of the Networked Society" is a great example of a Marketing Assignment. Cellphone Technologies is a manufacturer of mobile phones. The company designs manufacture and market an extensive range of mobile phone devices, from simple feature phones to highly advanced devices. 
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Consumer Internal Decision Making Factors Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Consumer Internal Decision Making Factors " is a perfect example of a Marketing Case Study. One of the human behaviors is the evaluation and analysis traits of the surrounding. Before an individual decides on using, consuming, or exploring the functions of a product or service, for instance, aspects of analysis and judgment of the same must take place.
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Consumer Decision-Making and Product in Focus Marketing Term Paper
8 pages (2000 words) , Download 0 , Term Paper
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The paper "Consumer Decision-Making and Product in Focus" is a great example of a Marketing Term Paper. Consumer decision-making is the interplay of various internal factors and external stimuli, which starts with such basic things as a problem or need recognition, then the search for information, evaluation, and selection of alternatives.
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Consumer Decisions And Internal Factors Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Consumer Decisions And Internal Factors" Is a wonderful example of a Marketing Case Study. Coffee is one of the products in the market and one of the many products consumed all over the globe. It is prepared from evergreen shrub seed species, which are roasted or baked. Coffee Arabica and Robusta are the major sources of coffee beans. 
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Markets with Consumer Switching Costs Marketing Term Paper
7 pages (1750 words) , Download 0 , Term Paper
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The paper "Markets with Consumer Switching Costs" Is a great example of a Marketing Term Paper. Different internal factors have a role and impact on consumer behavior is which needs to be analyzed so that analysis of different factors will help to understand what customer buys when they buy the product, how they finally buy the product and the intent.
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Chosen Business Could Adapt to Gain Competitive Advantage Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Chosen Business Could Adapt to Gain Competitive Advantage" Is a great example of a Marketing Case Study. The marketing strategy is for a clothing line. The name of the clothing line is La Belle clothing line company. The company has been created in order to earn an additional income. Even though the company was launched one year ago, the demand for its products has greatly improved.
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IKEA Indian Market Venture Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper "IKEA Indian Market Venture" Is a good example of a Marketing Case Study. Globalization and expansion into new markets have in the last two decades as an attractive business management approach. In this regard, a majority of the organizations have increasingly invested in the global foreign markets in a bid to increase their markets as well as expand their market bases. 
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Market Response and Marketing Mix Models Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
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The paper "Market Response and Marketing Mix Models" is a perfect example of a Marketing Case Study. Nivea also applies a pull and push strategy to attract sales (Bradley, 34). A push strategy involves personal selling. It is mostly applicable in business to business transactions. This is recommended if the product is not doing well.
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The Hard Truth About Soft Drinks Marketing Term Paper
10 pages (2712 words) , Download 0 , Term Paper
Free
The paper "The Hard Truth About Soft Drinks" is a wonderful example of a Marketing Term Paper. Coca Cola is the world’s leading soft drink manufacturer and is, in fact, the biggest in its segment. The company has a diverse range of beverage products and is still looking for new opportunities in this direction.
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Research Skills For Marketing Marketing Assignment
10 pages (2500 words) , Download 0 , Assignment
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The paper "Research Skills For Marketing" Is a great example of a Marketing Assignment. Quantitative and qualitative forms of research have been in use since time immemorial. These two methods depict different ways of performing research. The paper examines these two types of research methodologies, their applications, and limitations in the business world.
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Building Strong Brands Marketing Assignment
9 pages (2250 words) , Download 0 , Assignment
Free
The paper "Building Strong Brands" Is a perfect example of a Marketing Assignment. The profitability of an organization is dependent on its brand image. A poor brand image may affect sales leading to losses for the organization. Over the years, several brands have disappeared due to poor performance in the market. Building the brand image. 
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Perspectives of Australian Food Exports to Hong Kong Marketing Thesis
8 pages (2000 words) , Download 0 , Thesis
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For example, Michel’s Patisserie is located in Australia with more than 300 franchises and focuses on selling food and beverages, and wants to expand to Hong Kong. The food and beverage industry is a major contributor to the health and sustainability of communities. Hong Kong’s food and beverage industry is characterized by importance.
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KidsLink - Target Market Marketing Case Study
6 pages (1850 words) , Download 0 , Case Study
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The paper "KidsLink - Target Market " is a great example of a marketing case study. A privately held company with headquarters in Sydney, Caring Mobile, Inc. is a leading designer, manufacturer, and distributor of mobile phones intended for tweens. KidsLink, their prime product, is a multi-media handphone with a full-color screen, customizable ringtones and wallpaper, and a built-in camera, enabling children to make calls.
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