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Marketing Essays

Result for Subject Marketing:
19914 essays
Stan Australia Marketing Strategies Marketing Case Study
11 pages (3080 words) , Download 0 , Case Study
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The paper 'Stan Australia Marketing Strategies " is an outstanding example of a marketing case study. Australian market just like other markets is a market that has a wide coverage and especially for the information distributing companies. This industry has many players and especially competitors in the market. This can be explained from the well-structured systems that the country has in terms of IT and the enhancement of technology.
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Houzit Marketing Strategies Marketing Case Study
9 pages (2367 words) , Download 0 , Case Study
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The paper "Houzit Marketing Strategies " is a perfect example of a marketing case study. Houzit has three major goals that are outlined to ensure that it performs to the expectations. The first goal is to increase its sales from fifteen million U.S. dollars per years to 20 million U.S. dollars per year in the next three years.
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Environmental Analysis: Juice and Java Marketing Case Study
9 pages (2444 words) , Download 0 , Case Study
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The paper "Environmental Analysis: Juice and Java" is a perfect example of a marketing case study. Juice & Java is a company located in Aventura, Miami Beach (Florida) that sells food, beverages and drinks. The company intends to enter the New Zealand market but after undertaking feasibility studies.
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Tigerair Australia versus Jet Star Marketing Case Study
12 pages (3533 words) , Download 0 , Case Study
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The paper "Tigerair Australia versus Jet Star " is a good example of a marketing case study. The Australian airline industry has faced fragile trends in recent years as a result of various factors. Economic fluctuation, fluctuating oil prices, rising terrorism has influenced the performance of the airline industry negatively (IBISWorld, 2014).
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Creating Powerful Brands in Consumer Service And Industrial Markets Marketing Case Study
12 pages (3413 words) , Download 0 , Case Study
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The paper "Creating Powerful Brands in Consumer Service And Industrial Markets" is a wonderful example of a Marketing Case Study. This paper seeks to analyze Lindt chocolate as the main brand that is being discussed. It has analyzed why Lindt chocolate has been successful for a long time. Firstly, Lindt chocolate prevents tooth decay and is a nutritious brand.
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The Effects Of Human Resource Attributions on Employee Outcomes During Organizational Change Marketing Case Study
8 pages (2652 words) , Download 0 , Case Study
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The paper "The Effects Of Human Resource Attributions on Employee Outcomes During Organizational Change" is a wonderful example of a Marketing Case Study. Flight Centre Limited is an Australian multinational travel company. It runs approximately 2,000 stores across various foreign countries such as the UK, Canada, the US, New Zealand, China, and South Africa.
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Let Emerging Market Customers Be Your Teachers Marketing Case Study
8 pages (2383 words) , Download 0 , Case Study
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The paper "Let Emerging Market Customers Be Your Teachers" is a great example of a Marketing Case Study. Digital cameras are the modern-day cameras that encode digital videos and images digitally and also stores them for them to be produced later. Most cameras that are in the market today are digital and their digital cameras are also incorporated in a broad range of devices.
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Factors That Influence Meal Choices Marketing Term Paper
8 pages (3377 words) , Download 0 , Term Paper
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The paper "Factors That Influence Meal Choices" is a great example of a Marketing Term Paper. The meal options were varied enough to include American, French and Italian dishes, from which the three interviewers were to choose. From the interview, there is a very evident difference in preferences and even ranking of the five choices for a meal.
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Digital Camera Market in the UK Marketing Case Study
10 pages (2984 words) , Download 0 , Case Study
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The paper "Digital Camera Market in the UK" is a wonderful example of a Marketing Case Study. In the year 2012, the market for digital cameras in the UK continued to evolve. The growth in manufacture and sales of smartphones between the years 2009 and 2011 in a way slowed the sales figures of digital cameras as people viewed smartphones as equivalent to digital cameras.
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The Anatomy of Marketing Positioning Strategy Marketing Case Study
10 pages (4763 words) , Download 1 , Case Study
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The paper "The Anatomy of Marketing Positioning Strategy" is a great example of a Marketing Case Study. Heathrow Marriott hotels the UK is owned by the Marriott international inc. of America. There are a number of Marriott hotels in the United Kingdom offering guestroom accommodation, fine dining, car rentals, fitness center, pools, conferences, and entertainment.
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Innovation and Creativity in Organizations Marketing Case Study
15 pages (4226 words) , Download 0 , Case Study
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The paper "Innovation and Creativity in Organizations" is a great example of a Marketing Case Study. Marketing innovation translates into marketing promotion and functions, pricing, distribution in addition to processes aimed at creative product development (Doole and Lowe 2008). During the last decade, the value of marketing innovation.
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Successfully Launching New Ventures Marketing Case Study
7 pages (2426 words) , Download 0 , Case Study
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The paper " Successfully Launching New Ventures " is a great example of a Marketing Case Study. UNE Life is a business venture whose declared intention is to provide services and facilities at the University of New England (UNE). UNE Life was formed in 2014 when two pre-existing service providers – SportUNE and Services UNE – merged to form a single entity.
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Key Factors Influencing the Purchasing Behavior in Gold Ornament Marketing Case Study
8 pages (2434 words) , Download 0 , Case Study
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The paper "Key Factors Influencing the Purchasing Behavior in Gold Ornament"  is a perfect example of a Marketing Case Study. Perhaps the earliest use of gold is in what is today Eastern Europe, where civilizations there used the precious metal, mined from Transylvanian Alps to fashion decorative objects in 4000 B.C. 
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The Core Marketing Concepts of McDonald's Marketing Case Study
6 pages (1849 words) , Download 0 , Case Study
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The paper "The Core Marketing Concepts of McDonald's" is a wonderful example of a Marketing Case Study. The marketing concept is a simple and spontaneous philosophy that allows companies to achieve their goal that is based on the need and wants of the consumers and giving satisfaction more than the competitors do.
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A Compression Among Two Consumer Behavior Theories Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
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The paper "A Compression Among Two Consumer Behavior Theories" is a perfect example of a Marketing Assignment. Consumer behavior is a topic that has attracted significant levels of attention with intensive literature and theories set to cover it. Consumers are a unique lot that identifies with products and services at different levels. There are different attributes.
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The Concept Of Online Customer Experience Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "The Concept Of Online Customer Experience " is a great example of a Marketing Case Study. The growth and development of technological platforms have affected customer service delivery and how customers engage with different brands that are offered over the internet including social media, e-commerce and mobile devices (Barrett et al, 2015). 
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Measuring Marketing Effectiveness Using Metrics Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
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The paper "Measuring Marketing Effectiveness Using Metrics" is a great example of a Marketing Case Study. Business organizations are quickly moving into a period of focused marketing spending. Previously, cutting costs was considered to be the best means of generating revenue. However, the tougher economic environment has put limitations on sales and marketing budgets.
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Data-Driven Marketing Marketing Assignment
8 pages (2000 words) , Download 1 , Assignment
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The paper "Data-Driven Marketing" is a great example of a Marketing Assignment. A detailed basic analysis has been performed to evaluate the performance of the initial campaign for the toys. First, we have generated the descriptive for all the four customers with loyalty statuses based on whether they used the voucher or not and which loyalty group customers used the vouchers maximum.
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Marketing Fundamentals Marketing Term Paper
7 pages (1750 words) , Download 0 , Term Paper
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The paper "Marketing Fundamentals" is a wonderful example of a Marketing Term Paper. The political environment in the UK market for Giffgaff is seemingly not strong. This is attributed to the inability to service this particular service segment under 02 Company lacking the ability to support the aspect of fostering the economy (d'Orey, P. and Goldberg 2010, p.21).
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Specific Features of IKEA Products, the Key Strategies for IKEA, and Organizational Channel Environment Marketing
15 pages (3750 words) , Download 1
Free
The paper “Specific Features of IKEA Products, the Key Strategies for IKEA, and Organizational Channel Environment“ is a  spectacular variant of a report on marketing. IKEA has been operating in the local and global markets successfully despite encountering numerous challenges. It's a business philosophical stand of “inclusivity is the key” being its major strategic pathway.
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Marketing Plan for In-N-Out Burger Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
Free
This demographic is also the largest consumer of fast food as they pass leisure time while others meet in restaurants formally and informally. Melbourne is hence the most strategic position to establish In-N-out Burger Restaurant to market cheeseburgers due to the ready market influenced by economic, social, political, and cultural, and geographical factors.
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Causes of Climate Change, Climate Change Effects on Canada, and Mitigation Measures Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper “Causes of Climate Change, Climate Change Effects on Canada, and Mitigation Measures“ is a  worthy variant of case study on environmental studies. Climate change is a hot global debate that has interested many types of research and conferences in curbing the spread of severe conditions such as increased temperatures, increased and reduced rainfall amounts and severe solar isolation.
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Marketing Strategy for Stengle Australia Company Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The brand is known for quality and innovation through its array of products and services offered to customers that cut across different segments (Steggles, 2017). Its customers include major foodservice distributors, retail stores, and quick service restaurants. Steggles products can also be accessed at local charcoal chicken shops, etc.
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Marketing Plan for Informer Consultant Agency Marketing Case Study
19 pages (4750 words) , Download 0 , Case Study
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As a result, the need to have a marketing plan that will ensure the communication of information becomes necessary. A major challenge that is facing the firm is the choice of advertising methods to be used. The company is facing competition from the Syngenta Company, Young Farmers Club, and All Inclusive Consultants companies.
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Samsung Mobile - Marketing Concept and Philosophy, Attitude to Customers, Sales Strategy, Product Packaging, Stock Levels Marketing
9 pages (2250 words) , Download 0
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The paper “Samsung Mobile - Marketing Concept and Philosophy, Attitude to Customers, Sales Strategy, Product Packaging, Stock Levels“ is a  well-turned variant of a report on marketing. Samsung telecommunication has been ranked as one of the best mobile phone manufacturers in the world. The company has stayed on top for a very long time.
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Understanding Midland Software Systems Marketing Term Paper
9 pages (2250 words) , Download 0 , Term Paper
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The paper "Understanding Midland Software Systems" is a wonderful example of a Marketing Term Paper. Brexit is the most significant political factor with its key implication being on the cost of selling software. Businesses cannot predict whether they will still follow EU policies even after the start of Brexit negotiations (Roberts, Boffey & Rankin 2017). 
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Product Innovation Strategy And Performance of New Technology Ventures Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
Free
The paper "Product Innovation Strategy And Performance of New Technology Ventures" is a perfect example of a Marketing Case Study. Midland Software Systems is a software company that has been operating for more than twelve years. Its founder, James Simpson is a software writer who had previously worked with Microsoft, in Customer relationship management software. 
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Brand Love and Loyalty - Starbucks & Apple Inc Marketing
10 pages (2500 words) , Download 0
Free
The paper “Brand Love and Loyalty - Starbucks & Apple Inc“ is a  breathtaking variant of a report on marketing. There has been extensive research work that has managed to establish the fact that satisfaction is never enough aspect to help keep consumers loyal to particular products and brands. It is highly likely that most of the customers will most likely switch to competitor’s brands.
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Peculiarities of the Enron Scandal Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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Corporate reputation is of great importance to organizations but at times, this can be challenged. Thus, the need for companies to ensure that they maintain a good reputation. A good corporate reputation will be of benefit to a great number of stakeholders such as the employees, the customers, and the investors.
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The Evolution of the Marketing Mix Concept Marketing Literature review
6 pages (1500 words) , Download 0 , Literature review
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The paper “The Evolution of the Marketing Mix Concept“ is an exciting variant of literature review on marketing. Marketing as a discipline has continually evolved over the years. One concept that has changed over the years is the marketing mix. The marketing mix is a term used to refer to the areas or activities that a business should focus on in a bid to promote its products or brand in the market.
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Snack Food Manufacturing Industry in Australia Marketing
6 pages (1500 words) , Download 0
Free
The paper “Snack Food Manufacturing Industry in Australia“ is an apposite variant of the report on marketing. The snack food manufacturing industry in Australia has performed very well in the last years and contributes largely to the economy of the country (IBISWorld, 2016). The purpose of this report is to analyze the snack food manufacturing industry in Australia.
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Cole Supermarket Australia - Growth Opportunity, Industry, and Product Life Cycle, Strategy Style, and SWOT Analysis Marketing
10 pages (2500 words) , Download 1
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The paper “Cole Supermarket Australia - Growth Opportunity, Industry, and  Product Life Cycle, Strategy Style, and SWOT Analysis“ is a  breathtaking variant of a report on marketing. With revenue of AUD $ 33 billion annually, at an operating income of AUD $ 1.9 billion COLE supermarket Australia is doing just enough to justify its latest slogan, “A little better every day.”
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Integrated Marketing Communication for the Wilderness Wear Company Products Marketing Case Study
7 pages (1750 words) , Download 1 , Case Study
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The paper “Integrated Marketing Communication for the Wilderness Wear Company’ Products“ is a thoughtful variant of a case study on marketing. The author of the paper states that the audience targeted is the male and female shoppers who are aged between 17 and 46 years since they are the key customer to the campaigns proposed.
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McDonald's Australia - Market and Situation Analysis, Market Segmentation and Customer Characteristics Marketing
9 pages (2250 words) , Download 1
Free
The paper “McDonald’s Australia - Market and Situation Analysis, Market Segmentation and Customer Characteristics“ is an engrossing variant of business plan on marketing. The fast-food sector is a customer service industry. This paper considers McDonald's, the world’s leading giant in the fast-food industry, which is also a market leader in Australia.
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Marketing Strategy for Arnotts Company Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
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All companies need to have a target market and based on marketing the target market is the group of customers or consumers within a market that a certain player in the market has decided to aim their marketing efforts towards (Lindgreen, 2001). The identification of the target market is very essential to the marketing strategy of a company.
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Impact of Digital Marketing on Organizational Objectives Marketing Case Study
17 pages (4250 words) , Download 0 , Case Study
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The paper "Impact of Digital Marketing on Organizational Objectives" is a great example of a Marketing Case Study. In the past few years, the advances in technology and social media, in particular, have led to a renewed interest in marketing that uses the digital platform to sell products in an efficient manner as well as create a customer relationship management (CRM) structure.
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Importance of Message in Effective Design of Marketing Communication Mix Marketing Coursework
12 pages (4336 words) , Download 0 , Coursework
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The paper "Importance of Message in Effective Design of Marketing Communication Mix" is a perfect example of marketing coursework. Marketing communications refer to all-inclusive promotional aspects of the marketing mix that directly links to communications between organizations and their immediate audiences on all elements relating to overall marketing performance (Low, 2000).
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Consumer Behaviour Analysis of Coca-Cola Company Marketing Case Study
11 pages (3180 words) , Download 0 , Case Study
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The paper "Consumer Behaviour Analysis of Coca-Cola Company " is an outstanding example of a marketing case study. Coca-Cola Company is a nonalcoholic beverage company with a capacity of more than 500 licenses of beverage brands (MintGlobal, 2014). Its primary products are sparkling beverages with a wide range of still beverages like water, ready to drink coke teas and coffees, juices and sports energy drinks.
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Distribution and Retailing - the Product ONE Marketing Case Study
12 pages (3479 words) , Download 0 , Case Study
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The paper 'Distribution and Retailing - the Product ONE " is a good example of a marketing case study. The product ONE can be distributed in four ways: direct selling, selling by use of the intermediaries, dual distribution, and reverse channels (Duffy 2005). In all these instances, the channel to be used can be in the form of direct personal communication, a catalogue of a mail-order, a website, or a retail store.
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Word-of-Mouth as a New Element of Marketing Communication Mix Marketing Assignment
14 pages (3500 words) , Download 0 , Assignment
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The paper "Word-of-Mouth as a New Element of Marketing Communication Mix" is a great example of a Marketing Assignment. Communication plays an important role in making a business’s marketing strategy successful. Without proper communication, a business’s target group will not get to know about the products being manufactured and marketed by an entity.
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The Integrated Marketing Communications Mix Strategies Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "The Integrated Marketing Communications Mix Strategies " is a wonderful example of a Marketing Case Study. The purpose of this report is to analyze the integrated marketing mix strategy of Baskin Robbins Ice Cream Company. The report goes ahead to analyze brand and positioning strategies and how the strategies are implemented to create a competitive advantage of Baskin Robbins.
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Market Screening in International Marketing Marketing Coursework
9 pages (2487 words) , Download 0 , Coursework
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The paper "Market Screening in International Marketing" is a good example of marketing coursework. It is imperative for companies that carry out business internationally to decide which additional foreign markets they would like to enter. Companies should undertake market screening every two to five years so that they can identify potential markets before their competitors enter those particular markets (Kotler and Keller, 2005).
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International Marketing for Apple IWatch Marketing Case Study
8 pages (2214 words) , Download 0 , Case Study
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The paper "International Marketing for Apple IWatch" is a great example of a marketing case study. International marketing calls for far-reaching and tactical marketing strategies. A company should employ the correct strategies so as to get a market share for its brand overseas something which requires the company to have an excellent economic background.
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CEVA Logistics International Marketing Marketing Case Study
9 pages (2618 words) , Download 0 , Case Study
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The paper "CEVA Logistics International Marketing " is a good example of a marketing case study. CEVA Logistics was founded in 2006 after Apollo Management, leading private equity investors in the world acquired TNTs logistics (CEVA Logistics 2012). In 2007, it merged with EGL Eagle Global Logistics making CEVA the second-largest non-asset based supply chain management firm worldwide.
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Marketing Planning and Promotion - McDonalds Marketing Case Study
18 pages (4810 words) , Download 0 , Case Study
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The paper "Marketing Planning and Promotion - McDonald's" is a great example of a marketing case study. Through the use of the Marketing Simulation Game, it was possible to analyze McDonald's. This practical approach to learn theory helped in implementing an experimental exploration of McDonald's based on a real-life situation.
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Why Does Foreign Direct Investment Benefit Developing Countries Marketing Coursework
6 pages (1918 words) , Download 0 , Coursework
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The paper "Why Does Foreign Direct Investment Benefit Developing Countries" is a perfect example of marketing coursework. Foreign Direct Investment is a term used to refer to a country which makes a physical investment in the building of the infrastructure in another country and thereby earning interest.
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Tremendous Landscapes Situational Analysis Marketing Case Study
8 pages (2419 words) , Download 0 , Case Study
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The paper "Tremendous Landscapes Situational Analysis" is an outstanding example of a marketing case study. The places where people live and play in is crucial to the way that they will grow up and enjoy their environment. Thus, the aim of this report is to discuss the situation analysis of Treemendous Landscapes, a company that provide landscaping services and products.
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Australian Horticulture and Arboriculture Marketing Case Study
8 pages (2399 words) , Download 0 , Case Study
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The paper "Australian Horticulture and Arboriculture" is a good example of a marketing case study. Horticulture is the science, line of work or skill that deals with growing of fruits, vegetables and flowers in a green-house. Arboriculture, on the other hand, is the growing of trees and greenery for study enhancement or for profit.
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Marketing Plan for Treemendous Landscapes Company Marketing Case Study
7 pages (2068 words) , Download 0 , Case Study
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The paper "Marketing Plan for Treemendous Landscapes Company" is an outstanding example of a marketing case study. Treemendous Landscapes is a company that is located in a highly competitive environment. However, the company offers unique products and they are cheaper compared to two of their main competitors: Melbourne Total and Liz Filmer Landscaping.
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Strategic Marketing - Australian Horticulture Firm Marketing Case Study
8 pages (2317 words) , Download 0 , Case Study
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The paper 'Strategic Marketing - Australian Horticulture Firm " is a great example of a marketing case study. The Victoria region of Australia has extreme climate conditions which pose challenges for arboriculture. This paper highlights the product line alternatives a horticulture firm has while entering this region.
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