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Marketing Essays

Result for Subject Marketing:
19702 essays
A Marketing Plan for Sunderland International Airshow Marketing Report
8 pages (2517 words) , Download 0 , Report
Free
Airline shows are nationalistic, family-oriented events that draw a large number of individuals every year. Air shows have ended up about as prevalent as Major League Baseball – they are currently a privilege of-summer, a National side interest. Today, like never before, associations are profiting by the chance to achieve general society through the airshow venue. 
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The Globalization of Markets Marketing Essay
9 pages (2440 words) , Download 1 , Essay
Free
Interestingly, it has created a new commercial reality that standardizing consumer products in the global market, and companies can use the concept to have leverage over their rivals. Globalization in the market has created homogeneity of consumers as regional differences play a little role in either the profits realized by companies or prices pegged to products.
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Marketing Research and Quantitative Research Marketing Assignment
6 pages (1580 words) , Download 1 , Assignment
Free
Both quantitative and qualitative types of research have their own set of advantages and disadvantages. Qualitative research is appropriate to develop an initial understanding of the subject. This research may not be based on a strict design and therefore allows the study to open up logically. 
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Growth Strategy for Tesco PLC Marketing Essay
8 pages (2223 words) , Download 3 , Essay
Free
The company operates stores in 12 countries in Asia and Europe and leads the UK grocery market with a market share of 30%. Since its inception in 1919, Tesco has diversified into banking, insurance, and petroleum retailing among other business interests, all operating under the umbrella of Tesco Group.
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Hull City Marketing Communication Marketing Research Paper
8 pages (2218 words) , Download 1 , Research Paper
Free
The marketing communication document aims to increase Hull City tourism visits. The same document focuses on several areas. The areas include defining the goals, defining the strategy, defining the tactics, and situational analysis. The situational analysis focuses on the setting up of my objectives, strategy, tactics and action plan.
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Testing Market Price for Weak Form Efficiency - London Stock Exchange Marketing Report
7 pages (2070 words) , Download 0 , Report
Free
The paper "Testing Market Price for Weak Form Efficiency - London Stock Exchange" is an outstanding example of a marketing report. Market efficiency dictates that a market price of any security signifies the consensus guesstimate of the security`s value in the market. Thus, the efficient financial market is achieved when security prices replicate all accessible public information concerning the economy, concerning financial markets.
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The Globalization of Markets: Theodore Levitt Marketing Essay
8 pages (2307 words) , Download 1 , Essay
Free
Globalization also aided countries and markets to adopt the cultural practices of different organizations of other countries (Ali and Kaynak, 2012). This concept of globalization and homogeneity of markets is a visionary outcome of eminent economist Theodore Levitt.
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The Globalisation of Markets Marketing Literature review
8 pages (2537 words) , Download 2 , Literature review
Free
His Article "The Globalisation of Markets" in which he asserts that showcasing can be institutionalized crosswise over society, reshaped the civil argument on globalization and shopper advertising, and especially the method of publicizing of products that are sold globally.
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Social Media Marketing Tool Used by Coca Cola Marketing Case Study
6 pages (1913 words) , Download 0 , Case Study
Free
The paper "Social Media Marketing Tool Used by Coca Cola " is a perfect example of a case study on marketing. The essay is focused on exploring the influence of social media strategies on the marketing and advertisement procedure of The Coca-Cola Company. The organization is one of the leading international marketers of soft drinks and beverages.
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Market-Oriented and Product-Oriented Approaches Marketing Essay
7 pages (2040 words) , Download 1 , Essay
Free
The American Marketing Association attempts to give the definition of marketing and therefore asserts that marketing is the planning and execution process in pricing, conception, distribution, and promotion of goods, ideas, and services for the creation of exchanges that lead to satisfaction of organizational and individual goals.
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Consumer Buying Behavior on IPOD Touch Marketing Research Proposal
6 pages (1483 words) , Download 0 , Research Proposal
Free
The research will be conducted in local malls and shops where the iPod is usually sold. The survey can, however, also be performed on individuals who are or were previous owners of the iPod touch. The sample size for this research will consist of 100 participants. The participants can be of any age and gender as long as they own an iPod touch.
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Marketing Plan of the Star Corporate Services Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
Free
The SCS services can be broadly categorized in two corporate services, namely, corporate training services and corporate product launch services. Moreover, the training services of the company mainly provide three kinds of training: leadership development, cultural transition and team skill development.
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Role of Consumers in Marketing Marketing Essay
6 pages (1687 words) , Download 1 , Essay
Free
From the marketing perspective, managing the interactions between the company and its customers becomes the priority. Managers within the firm can control some environmental factors while, in some cases, the company has to adopt the factors as they are and incorporate them into its decision-making process.
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Electrical Goods Distributors Marketing Coursework
8 pages (2312 words) , Download 1 , Coursework
Free
This coursework clearly outlines the different dimensions of the service sector. In this particular coursework, various marketing mix elements of electric goods distributorship are highlighted. Theoretical frameworks such as the seduction framework, service marketing triangle, etc., are described in this paper.
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Purchasing and Distribution of Procurement Fraud Marketing Book Report/Review
9 pages (2250 words) , Download 2 , Book Report/Review
Free
The case study clearly reflects upon such fraudulent cases related to procurement. Corporate governance is an essential component within supply chain operations. Suppliers play a key role in such operations and need to be well aligned with the corporate governance structure. However, suppliers are often witnessed to exhibit unethical behavior.
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Apple Incorporated: The Possible Opportunity for Growth Marketing Report
9 pages (2576 words) , Download 1 , Report
Free
Multinational Corporations (MNCs) use diverse modes of marketing activities in order to expand their presence in both the local and international markets. Exploiting the possible opportunities for growth requires them a thorough understanding of the markets, including the different layers of the business environment.
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Bussiness to Business Marketing and Supply Chain Management Marketing Case Study
14 pages (4237 words) , Download 0 , Case Study
Free
Naturally, the collective transactions volume in B2B is much higher as compared to the transactions between business to consumers (B2C). Therefore, supply chain holds immense importance in various steps of the marketing practices of B2B, starting from sourcing of raw materials to supplying the finished products to another business conglomerate.
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Consumer Behaviour and the Extended Self Marketing Essay
12 pages (3392 words) , Download 0 , Essay
Free
The goal is to create a product that gets a market within the shortest time possible, and one that assures the clients that the product will be an answer to their problems. Consumer behaviors are very important when coming up with new ways of dealing with the products in an organization because it determines the level of contentment that comes from owning this product.
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Infiniti in russian and US market Marketing Research Paper
3 pages (750 words) , Download 0 , Research Paper
Free
s Essay, 24 February Conclusion Nissan is among the world’s most popular motor manufacturers and has been in among the leaders in the market segment for quite some time now. The brand has used various strategies over the years to get to where it is
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The Bookshop Service Sector Marketing Case Study
8 pages (2355 words) , Download 1 , Case Study
Free
In order to generate positive progress and achieve a larger market share, retailers must be helpful to the customer. The storekeeper should be informative, this is to ensure that he provides the customer with adequate information relevant to what the customer wishes to purchase. Being informative would include knowing the information. 
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Communicating the Message Marketing Literature review
6 pages (1588 words) , Download 1 , Literature review
Free
The event TV will also focus on changing the content of programming by bringing a touch of Paleontology on TV. The steps of the fossil hunters will be traced and the viewers of the episode are expected to have a chance to connect with professionals from the show (Maloney, 2015). 
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LifeProof as the Best Case Manufacturer in the World Marketing Essay
5 pages (1502 words) , Download 0 , Essay
Free
 LifeProof company delivers a world-class rating against water penetration into any electronic device, especially phones and iPad. The company was chosen because it is committed to making life interesting. People have a chance to enjoy life and thus electronic devices should not be a barrier.
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Successful Domestic Company Goes Global Marketing Report
10 pages (2673 words) , Download 1 , Report
Free
Any business seeking to expand into foreign markets like the Family Dollar Store would reap huge benefits from expatriate managers owing to their immense experiences, exposure and training in diverse cultures. Ahlstrom & Bruton (2009) believe the interaction with different cultures exposes them to a new paradigm in doing business.
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Marketing Channels: NIKE Marketing Essay
12 pages (3438 words) , Download 0 , Essay
Free
The co-founder and chairperson of Nike, Philip Knight, have been running the company for more than forty-eight years. In his tenure, he has been focusing on few core areas of corporate- supply chain management, sales and building of brand name (Ramaswamy 2008, pp.9–14).
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Proctor & Gamble - The Man Your Man Could Smell Like Marketing Case Study
11 pages (2949 words) , Download 0 , Case Study
Free
Proctor & gamble is a known company in the US for its beauty and health products including toothpaste and others. The company uses Old Spice as its brand for male products though the same products, often, end up being bought even by female clients. In 2011, Old Spice won a grand award for its successful campaign on one of its beauty products.
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Samsung Electronics Corporation Marketing Book Report/Review
12 pages (3000 words) , Download 3 , Book Report/Review
Free
From this analysis, it can be deduced that a value chain of a company is meant to identify the primary activities it performs that form customer value and the related support activities. The ‘output ‘of an organization’s value chain activities and the value delivered to customers and the resulting revenue it collects.
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Marketing Orientation Marketing Coursework
6 pages (1771 words) , Download 3 , Coursework
Free
The importance of consumer relationships could not be discounted because it helps marketers to make better plans and strategies to achieve better results. CRM is all about customers’ satisfaction, so that understanding their needs puts the company ahead of the competition, and spells profitability for the business.
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The Impact of Advertising on Body Image Marketing Coursework
10 pages (2831 words) , Download 0 , Coursework
Free
The shining example of the influence is which is definitely relevant these days when humans get obsessed with their bodies’ good-looking inspired by advertisement. In order to analyze the reasons why advertisement has become so influential so far it is important to give a definition to the notion. An advertisement is a specific tool of communication created to sell some products.
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Advertisement and Marketing Communication Marketing Term Paper
6 pages (1985 words) , Download 1 , Term Paper
Free
In Gray and Andersen (2008), branded entertainment and including the advertisements in the mainstream media are the issues that have been raised. This paper gives an analysis of the modalities that could be used to improve the use of advertisements and marketing communication in general.
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Dr.Pepper Snapple Company's Vision and Mission Marketing Case Study
8 pages (2214 words) , Download 2 , Case Study
Free
As such, various companies strive to devise new strategies in order to sustain their profitability and longevity. The industry is twofold consisting of both the manufacturing and the bottling segment. Each segment has intense competition and promises substantial profitability to the company. Key among Dr. Pepper Snapple Group’s main competitors.
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Abercrombie & Fitch Brand in Europe Marketing Assignment
12 pages (3421 words) , Download 0 , Assignment
Free
 As the domestic markets become highly competitive and saturation results in constrained revenue, organizations are forced to find new markets to sustain their survival. Abercrombie & Fitch is a US-based company founded in 1892 focussing on the fashion clothes and accessories market within the US.
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The Marketing Strategies and Competitive Advantage Marketing Assignment
11 pages (2750 words) , Download 2 , Assignment
Free
From this paper, it is clear that the objective of the business is to operate and fulfill the visions that have been set forth for itself. Further, Hallback & Gabrielsson (2013) argues that the marketing strategies are based on market dominance plans of the brand, where each phase of business includes different elements in its strategy formulation.
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The Influence of Marketing Communications on Brand Awareness and Loyalty Marketing Research Proposal
7 pages (2514 words) , Download 0 , Research Proposal
Free
The paper "The Influence of Marketing Communications on Brand Awareness and Loyalty" is an outstanding example of a marketing research proposal. The study analyses the importance of spending on marketing communication to achieve brand loyalty and brand awareness. Brand awareness and brand loyalty are the dimensions of brand equity.
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Sustainable Strategy - from Planning to Implementation Marketing Report
15 pages (4159 words) , Download 0 , Report
Free
An external and internal environmental analysis has been conducted for the organization. Porter’s value chain firm-level framework has been adopted for the internal environment analysis. On the other hand, PESTLE analysis has been conducted to determine the impact of external environmental factors on the business operation process of Merlin Entertainment Plc.
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Abercrombie and Fitch: Expanding into the European Market Marketing Assignment
11 pages (3442 words) , Download 0 , Assignment
Free
For instance, it has had successful promotions in Singapore due to its occurrence in conflicts and context culture. The company managed to trigger the individual’s emotions and created a unique experience that helped the firm to link with its customers. Thus, the strategy helped them in building up the company’s image around Singapore.
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New Payment Methods Marketing Case Study
11 pages (3174 words) , Download 2 , Case Study
Free
This case study discusses the advantages and drawbacks of using these methods. The paper will also discuss a marketing theory that links the new payment methods and give recommendations on how marketers can create awareness of the new payment methods. The term new payment method is a new term and few companies have implemented it in their marketing strategies. 
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Social Media Marketing Campaign Strategy for UCR Marketing Coursework
10 pages (2628 words) , Download 0 , Coursework
Free
UCR is a men’s basketball team based in Riverside, California. The Flyballers is looking forward to having opportunities to expand the team’s fan base on the UCR campus and their local community. The Flyballers is going to promote UCR Men’s basketball team by using the social media site such as Facebook, Instagram, Twitter, and YouTube.
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Massive Multiplayer Online Game Marketing Assignment
6 pages (1500 words) , Download 3 , Assignment
Free
In terms of education, the customers can be in most cases, youths, teens of the age 13 to 17 years of age (primary education), the ones in college level (18 to 21 years of age), and young adults of the age 22 to 34 years with the teens making the larger market since the other youths of college age are normally occupied with other life issues.   
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Samsung vs. Sony: Marketing Strategies Marketing Case Study
7 pages (1914 words) , Download 0 , Case Study
Free
The paper "Samsung vs. Sony: Marketing Strategies" is a wonderful example of a case study on marketing. The purpose of the paper is to compare and contrast the marketing strategies of two leading and most famous company products. The product category that will be discussed in this paper is Curved Television by Samsung and Sony.
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SWOT Analysis on Manchester United Marketing Report
7 pages (2126 words) , Download 1 , Report
Free
The outline of this paper has the first part dealing with presenting this argument followed by an analysis of the same. Then, evidence fronted by both the opponents and the proponents of this notion will be scrutinized without bias. From the onset, this paper asserts that a team’s performance on the pitch is critical, and it has a direct influence on the SWOT outlook.
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Organizational Behaviour of Smithson Marketing Coursework
9 pages (2350 words) , Download 0 , Coursework
Free
The management styles of these two companies directly impact on the decision of the Smithson Travel company. This is because it is looking for a company that will take into consideration of all issues and aspects of its employees after the tale over. Also, it is looking for the best deal in the company.
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Environmental appraisal for Big Skinny company Marketing Coursework
3 pages (750 words) , Download 0 , Coursework
Free
of your Essay Sub Paper Due Introduction Big Skinny is a company in USA which provides slim wallet solutions. Their products are ultra slim, flat and petite unlike the regular wallets. They use ultra thing nylon fiber in their product to provide the
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Globalization and What It Means for International Marketing Marketing Case Study
8 pages (2586 words) , Download 1 , Case Study
Free
The term globalization has many connotations. It is about the process of integration that results from the exchange of different views, thoughts, ideas, products, services and other several aspects, at the international level. Globalization is about the worldwide movement and progress leading towards social, economic, financial, communication and trade integration. 
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Globalization Today Marketing Report
7 pages (2603 words) , Download 1 , Report
Free
Some of the protectionist policies set by developed countries make it almost impossible for the developing ones to reach the export markets. Even though globalization is all about relaxing some of the laws viewed as hurdles to the trade, some developed countries somehow complicate the policies. The developing countries have to keep relying on the developed ones in funds. 
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The Issue of Globalization Marketing Report
8 pages (2891 words) , Download 1 , Report
Free
The paper highlights more benefits than the negative impacts of globalization. The reason for this is that the benefits outweigh the demerits of globalization. When competition increases, the consumers have the freedom to choose from a variety. Secondly, the prices will most likely be low thus enabling the consumers to spend money on other commodities.
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Globalization in the Perspective of International Marketing Marketing Coursework
8 pages (2929 words) , Download 1 , Coursework
Free
The issues discussed in this paper highlight the operational changes that a firm needs to make in order to successfully implement international marketing strategies. It also covers the different issues faced by the firms of both host and domestic countries. The firms that are involved in overseas trading are affected by several factors brought by cultural differences among the countries. 
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The Bullwhip Effect Related to the Management of the Supply Chain Marketing Research Paper
12 pages (3000 words) , Download 2 , Research Paper
Free
As required, the paper makes a critical evaluation of the causes of the bullwhip effect and the way it impacts the management of the supply chain. Then the paper goes on to explore various mitigating approaches and strategies to properly manage and mitigate the risks to the supply chain due to the bullwhip effect
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Marketing Strategies Impact Business Success: The Case of Nike, Inc Marketing Case Study
20 pages (5874 words) , Download 0 , Case Study
Free
Found by Bill Bowerman and Phil Knight in 1964, as Blue Ribbon Sports, Nike Inc. is an American-based multinational corporation that operates in the apparel and accessories industry (Nike, 2014a). The company was officially renamed Nike, Inc. in 1978, taking its name after the Greek goddess of victory.
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Marketing Strategies Impact Business Success: The Case of Nike, Inc Marketing Case Study
20 pages (5893 words) , Download 0 , Case Study
Free
The initial two sections of this paper reviewed the essence of branding and the manner in which Nike uses its branding strategy respectively. In the second section of this paper, evidence and examples were cited explaining Nike’s product branding, its effectiveness, and limitations towards the corporations’ success.
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Branding, Pricing, and Distribution Strategy Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
The company should promote the brand by leveraging on the strengths like excellent customer service and low prices of the products. Affordability and eco-friendliness of the products and the free services provided to the customers are the main factors that should be focused upon in the brand management process of Green Solutions. 
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