Marketing Essays

The paper “McDonald’s Australia - Market and Situation Analysis, Market Segmentation and Customer Characteristics“ is an engrossing variant of business plan on marketing. The fast-food sector is a customer service industry. This paper considers McDonald's, the world’s leading giant in the fast-food industry, which is also a market leader in Australia.

All companies need to have a target market and based on marketing the target market is the group of customers or consumers within a market that a certain player in the market has decided to aim their marketing efforts towards (Lindgreen, 2001). The identification of the target market is very essential to the marketing strategy of a company.

The paper "Impact of Digital Marketing on Organizational Objectives" is a great example of a Marketing Case Study. In the past few years, the advances in technology and social media, in particular, have led to a renewed interest in marketing that uses the digital platform to sell products in an efficient manner as well as create a customer relationship management (CRM) structure.

The paper "Importance of Message in Effective Design of Marketing Communication Mix" is a perfect example of marketing coursework. Marketing communications refer to all-inclusive promotional aspects of the marketing mix that directly links to communications between organizations and their immediate audiences on all elements relating to overall marketing performance (Low, 2000).

The paper "Consumer Behaviour Analysis of Coca-Cola Company " is an outstanding example of a marketing case study. Coca-Cola Company is a nonalcoholic beverage company with a capacity of more than 500 licenses of beverage brands (MintGlobal, 2014). Its primary products are sparkling beverages with a wide range of still beverages like water, ready to drink coke teas and coffees, juices and sports energy drinks.

The paper 'Distribution and Retailing - the Product ONE " is a good example of a marketing case study. The product ONE can be distributed in four ways: direct selling, selling by use of the intermediaries, dual distribution, and reverse channels (Duffy 2005). In all these instances, the channel to be used can be in the form of direct personal communication, a catalogue of a mail-order, a website, or a retail store.

The paper "Word-of-Mouth as a New Element of Marketing Communication Mix" is a great example of a Marketing Assignment. Communication plays an important role in making a business’s marketing strategy successful. Without proper communication, a business’s target group will not get to know about the products being manufactured and marketed by an entity.

The paper "The Integrated Marketing Communications Mix Strategies " is a wonderful example of a Marketing Case Study. The purpose of this report is to analyze the integrated marketing mix strategy of Baskin Robbins Ice Cream Company. The report goes ahead to analyze brand and positioning strategies and how the strategies are implemented to create a competitive advantage of Baskin Robbins.

The paper "Market Screening in International Marketing" is a good example of marketing coursework. It is imperative for companies that carry out business internationally to decide which additional foreign markets they would like to enter. Companies should undertake market screening every two to five years so that they can identify potential markets before their competitors enter those particular markets (Kotler and Keller, 2005).

The paper "International Marketing for Apple IWatch" is a great example of a marketing case study. International marketing calls for far-reaching and tactical marketing strategies. A company should employ the correct strategies so as to get a market share for its brand overseas something which requires the company to have an excellent economic background.

The paper "CEVA Logistics International Marketing " is a good example of a marketing case study. CEVA Logistics was founded in 2006 after Apollo Management, leading private equity investors in the world acquired TNTs logistics (CEVA Logistics 2012). In 2007, it merged with EGL Eagle Global Logistics making CEVA the second-largest non-asset based supply chain management firm worldwide.

The paper "Marketing Planning and Promotion - McDonald's" is a great example of a marketing case study. Through the use of the Marketing Simulation Game, it was possible to analyze McDonald's. This practical approach to learn theory helped in implementing an experimental exploration of McDonald's based on a real-life situation.

The paper "Why Does Foreign Direct Investment Benefit Developing Countries" is a perfect example of marketing coursework. Foreign Direct Investment is a term used to refer to a country which makes a physical investment in the building of the infrastructure in another country and thereby earning interest.

The paper "Tremendous Landscapes Situational Analysis" is an outstanding example of a marketing case study. The places where people live and play in is crucial to the way that they will grow up and enjoy their environment. Thus, the aim of this report is to discuss the situation analysis of Treemendous Landscapes, a company that provide landscaping services and products.

The paper "Australian Horticulture and Arboriculture" is a good example of a marketing case study. Horticulture is the science, line of work or skill that deals with growing of fruits, vegetables and flowers in a green-house. Arboriculture, on the other hand, is the growing of trees and greenery for study enhancement or for profit.

The paper "Marketing Plan for Treemendous Landscapes Company" is an outstanding example of a marketing case study. Treemendous Landscapes is a company that is located in a highly competitive environment. However, the company offers unique products and they are cheaper compared to two of their main competitors: Melbourne Total and Liz Filmer Landscaping.

The paper 'Strategic Marketing - Australian Horticulture Firm " is a great example of a marketing case study. The Victoria region of Australia has extreme climate conditions which pose challenges for arboriculture. This paper highlights the product line alternatives a horticulture firm has while entering this region.

The paper 'Communication Strategy Defined by Investa Corporate for Its Media Relations" is a good example of a marketing case study. Communication is one of the most critical activities of an organization. In fact, it would not be incorrect to state that communication forms the baseline of all the other activities in which an organization may be engaged.

The paper 'Marketing Analysis of Broomsfield Limited " is a perfect example of a marketing case study. Broomsfield Limited is a company located in Perth, Australia. The company manufactures a wide range of biscuits and is in the process of widening its product range to include a bowl of new breakfast cereal, Goodstart Flakes.

The paper "Marketing Communication Campaign for Natural Wine Industries Company " is an outstanding example of a marketing case study. Wine is a major component in the lifestyles of many people all over the world. Wine is consumed in different occasions such as parties, anniversaries and meal times. There are many different wines produced by different companies that are located in many countries such as Spain, Argentina and France.

The paper "What Is Required to Achieve Cross-Functional Cooperation" is a great example of marketing coursework. In the changing business environment, organizations have been faced with different challenges. Most organizations have found cross-functioning as one of the most efficient ways to solve these challenges.

The paper "Effective Marketing: Creating and Keeping Customers" is a good example of a marketing case study. Kiwi Experience is a celebrated adventure travel network in New Zealand for backpackers and other travelers taking a track tour of the country. It was formed by three partners in December 1988 and started its tour operations in October 1989 (Harper & Mudd 2002).

The paper "External Environment of Asia" is an outstanding example of a marketing case study. Organisations usually do not operate in a vacuum; there are numerous components that contribute towards the success or failure of organisations. Organisations operate in a different environment controlled by different factors.

The paper "Marketing Queensland Indy Event" is a good example of a marketing case study. Marketing is an essential component behind the success or the failure of any given business venture. The basic idea or all marketing managers is the idea to sell not just the product but also the brand. Contemporary marketing has a new set of challenges vis-à-vis the challenges that were faced by marketing the 1990s.

The paper "Hilton Hotels Corporation Marketing" is an outstanding example of a marketing case study. Operating in a highly competitive market, such as the hospitality industry can be more challenging. Any business operating in such a market needs to acquire a strategic position within the market so as to remain afloat.

The paper "The Concept of Status Consumption and Its Application in Marketing" is a great example of marketing coursework. The theory of leisure class described in 1889 formed the basis of status consumption theory. The concept of status consumption has recently been enhanced by economics theory that product consumption has two measurable utilities: utilitarian and conspicuous.

The paper "International Marketing Strategy & Market Segmentation - Telstra Corporation Limited" is a good example of a marketing case study. Telstra is otherwise known as Telstra Corporation Limited, an Australian based media and Telecommunications Company. The company is based in Australia however in the past, it has made moves to avail its services in different other countries including China, Europe, New Zealand and in some parts of the United States.

The paper "Atlas Copco Market Entry " is an outstanding example of a marketing assignment. Market entry holds an important aspect for every business looking towards entering into a new marker as it helps to shape the manner in which the performance of the company will be evaluated. The success and failure of a company greatly depend on the mode and manner in which the companies are able to use it in the most effective way.

The paper "Principals of Marketing" is a good example of marketing coursework. Making sure that the right product is at the right price and at the right place is the main thing that marketing is concerned about. According to Daman & Schramm (1972, p. 163), the 4 Ps and the marketing mix are the major tools that are used by the organizations to see that this happens.

The paper 'Actor-Network Theory vs the Theory of the Social Construction of Technology" is a perfect example of marketing coursework. The relationship between technology and society has been a subject of debate for a very long time in history and sociology studies and in current studies in the information systems field.

The paper "Company X’s Foreign Market Entry Plan" is a good example of a marketing business plan. The supermarket’s major function is to perform as an intermediary for a number of producers together with the provision of services that complement its sales. The Australian industry has undergone a great change in revenue for a number of years.

The paper "Internal Marketing Capability of Coca-Cola Company" is a perfect example of a marketing case study. In the contemporary knowledge-based as well as the service-oriented economy, organizations are required to acquire a competitive advantage so as to survive and prosper. As a result, human resources as intangible assets of the organization plays a fundamental role in making organizations successful.

The paper "Business Strategy in a Global Environment - Nestle Australia Ltd " is a perfect example of a marketing case study. Nestle Australia Ltd encompasses a section of the broader regional Oceania business belonging to Nestle Global. In the year 2010, Nestle Australia Ltd generated annual sales of more than two thousand five hundred billion Australian dollars, it has established eleven factories in Australia with an estimated 3620 product lines.

The paper "Challenges to Global Performance Management" is an outstanding example of marketing coursework. The realities of today’s business ecosystem result from three major factors: globalization, increasing business competition increasingly shifting from enterprises to value chains. These are equally increasing customer/consumer dictatorship, thus enriching the definition of business excellence and conventional variables of cost.

The paper "How to Achieve a Successful Marketing Mix" is a perfect example of marketing coursework. In today’s competition-paced world of business, strategic segmentation, targeting and positioning are necessary to realize marketing objectives. The growing use of segmentation, targeting and positioning (STP) as a result of increasing diversity in customer needs, the prevalence of mature markets and the need to reach specialized or niche markets.

The paper "Unilever and Coles Supermarkets Negotiations" is a good example of a marketing case study. Trade negotiations are part of every corporate business group. Often groups get into negotiations to secure their positions over the others whom they are dealing with. The negotiations are not always a zero-sum game.

The paper "Advertisements of The Hunger Games Film Adaptation" is a great example of a marketing case study. People’s perception of things is dictated and governed by their opinion and notion about the stimuli (agents, actions or conditions that reduce a response) being received. As Cohen (2011) suggest, the five senses that individuals normally receive “messages” are: smell, taste, sight, touch, and sound.

The paper "Kellogg Company Market Segmentation Strategy " is a perfect example of a marketing research proposal. The type of research, which is needed in this case, is qualitative research. Unlike quantitative research, which is objective and focuses on measures and counts, qualitative research is subjective and focuses on data collection on behavior, as well as the attitude of people towards a social phenomenon.

The paper "Integrated Marketing Communications Budgets and Sales Promotion" is a good example of a marketing essay. Integrated Marketing Communications (IMC) is an approach whose aim is to attain an organization's marketing campaign. IMC makes use of an array of promotional methods that are highly coordinated the intention being to ensure that all the methods augment each other.

The paper 'Nature and the Characteristics of a Marketing Plan Tool " is a perfect example of marketing coursework. Contemporary business and market environments are characterized by cut-throat competition and changing social-cultural, economic, political, legal, environmental, technological and financial market forces that have necessitated modern organizations to be more keen and aware of their internal and external environments.

The paper "How Marketing Mix Strategies Are Used by the Ford Company to Market its Ford Territory Model" is a good example of a marketing case study. This report aims at identifying how the Ford Company utilizes the marketing mix strategies in order to provide value to its customers. The report is going to explore the four marketing mix strategies used by companies to market their products.

The paper "Marketing Strategy for Nivea Beauty Products" is a perfect example of a marketing case study. Marketing strategies are as many as the companies competing in the market are, the product’s success is determined by the value that the product offers to the customer and the level of its satisfaction that they obtain from it (Jaworski, Kohli and Sahay 2000).

The paper "Marketing Plan for New South Wales Transport" is a perfect example of a marketing case study. New South Wales (NSW) transport which provides daily transport facilities to the people residing in the nearby areas is looking towards introducing a new electronic ticket by the name Opera for their Sydney commuters so that more awareness can be spread about it.

Sustaining in the market in today’s volatile conditions can no more be based on cost-cutting, price reduction or diversification. The right offering with the right segmentation, followed by targeting the segment market and positioning the product in the right way would make the customers select the company.

Consumer policies are an example of policies that are applied in the business world to protect consumers' interests. Consumer policies recognize customers’ fundamental rights as they strive to minimize inequalities, promote safety and health, fight against disloyal practices and improve the quality of living standards. Consumer policies are measures taken to protect consumer interests, which entail consumer protection, education, and information.

The author states that the Shall continue to address the operations of both forms of shipping with a specific focus on the international market while giving some examples that are based on different regions. Some tables and graphs have been incorporated into this paper to develop a clearer picture in regard to the differences and similarities.

The paper "Cognitive Reflection and Decision Making" is a great example of a Marketing Case Study. This paper is based on an incisive analysis of the marketing case study of RBS Skal Company in Latvia. The paper utilizes decision making theories to identify various critical decision-making points in the case study. The paper has analyzed the various decisions made at RBS.

The paper "Meaning of Volkswagen Brand" is a perfect example of a Marketing Assignment. Organizations that look to work on their core strength and develop their products and services based on the needs of the customer are able to ensure better satisfaction of the customer. Volkswagen on this aspect has ensured that the care offered by them is as per the customer needs. 

The paper "The Brand in Light of Consumer and Brand Theory " is a perfect example of a Marketing Assignment. Every people, as well as an organization, are driven by brands and the emotions, values, and quality that are hidden in a brand. Clearly, brands are more to a name and many companies’ leaders continue to adapt fundamental and complex brand management strategies.

The paper "Organizational Design for Performance and Growth" is a great example of a Marketing Assignment. Executives with bothersome Twitter fingers can rest comfortably after the introduction of securities regulators. These regulators are directed to the utilization of social network sites to telecast business. These are the rules that protect the company in line with social networking sites.