Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

The Marketing Strategies and Competitive Advantage - Assignment Example

Comments (0) Cite this document
This essay analyzes that the marketing strategies are formulated by a business to achieve its business objectives in a specific market. The marketing strategies for the business are developed in accordance with these markets where the business also keeps the scope of e-commerce sales…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
The Marketing Strategies and Competitive Advantage
Read Text Preview

Extract of sample "The Marketing Strategies and Competitive Advantage"

Download file to see previous pages The inter-brand differentials while volume-based sales (10 pounds of Product each week) are given 10% of retail price while below it have 7% share making the intra brand competitions more acute. 
The marketing strategies are formulated by a business to achieve its business objectives in a specific market. Thackeray et al. (2008) suggest that the marketing strategies are designed to increase sales, and achieve a sustainable competitive advantage for itself. The marketing strategies of Candy Flake and its extension of Chocofill are existent in the north east markets of US with a growing potential in southern Canadian markets. Therefore the marketing strategies for the business are developed in accordance with these markets where the business also keeps the scope of e-commerce sales in the international market open. Talke & Hultink (2010) suggests that the tasks and achievements of a strategy are based out of measured outcomes over a multiyear period with specific actions and tactical plans.
The brands mission and vision statements are kept in mind while designing the plan. The objective of the business is to operate and fulfil the visions that have been set forth for itself. Further, Hallback & Gabrielsson (2013) argues that the marketing strategies are based on market dominance plans of the brand, where each phase of business includes different elements in its strategy formulation. The product of Candy Flake is been launched in the market and is in a primary phase of its business life cycle. Therefore the launching strategies would include the branding, pricing and distribution plans.
The brand is the name of a product offered which implies a certain values and offerings to the market (Mishra, 2012). The mission of Candy Flake suggests the business wants to project as the major stakeholder in the US and Canada market and reap the benefits from the candy industry for next 5 years. The launching of the product have the objectives of creating an identity for itself. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
(“The Marketing Strategies and Competitive Advantage Assignment”, n.d.)
The Marketing Strategies and Competitive Advantage Assignment. Retrieved from
(The Marketing Strategies and Competitive Advantage Assignment)
The Marketing Strategies and Competitive Advantage Assignment.
“The Marketing Strategies and Competitive Advantage Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Marketing Strategies and Competitive Advantage

Do International Marketing Strategies help Multinational Firms achieve competitive advantage

... in new methods of growth by moving into other countries. This is not only offering growth with the global presence but is also establishing new marketing strategies at an international level. For a multinational firm to work into the global market there is the need to work toward a competitive advantage. This strategy is able to determine how a business can grow and offers new opportunities for establishing a strong global market. Finding examples of how to work into a global arena and determining what sets different businesses apart can provide a different approach to creating standards with marketing for multinational firms. 1. 1 Aims and Objectives The purpose of this study is to determine the significance of marketing strategies...
32 Pages (8000 words) Dissertation

Competitive Advantage

...Competitive Advantage Introduction Comprehending the concept of competitive advantage is a progressive constraint for decision-making body. Historically, competitive advantage was seen as the organisational position, whereby the company occupied a competitive space, created, and protected its market share. In such a case, the location and services of the organisation determines organisational competitive advantage. The capacity to build a strong competitive advantage in the modern world is extremely rare and a competitive advantage hardly gained can be easily lost. Companies can only achieve and sustain competitive advantage if only their services and means of delivering them demonstrate crucial attributes that correspond to the crucial...
5 Pages (1250 words) Research Paper

Competitive Advantage

...Competitive Advantage Competitive advantage is that which an organization occupies in its own competitive arena. According to Collis and Hussey (2003), competitive advantage is realized when firm earnings are more than the expenses, at this point the firm is said to be achieving some economic rent. It is the economic rent that makes most competitors imitates other companies competitive advantage thus it becomes impossible for any given company to sustain its competitive advantages a longer duration of time. However, a company can have some positions, strategies and processes that are hard to be copied by other companies. In such a scenario the firm will be able to sustain its competitive advantage. This becomes a great advantage...
8 Pages (2000 words) Case Study

Marketing. Firms gain competitive advantage

...Marketing: "The Role of FedEx and UPS in the New Logistics" Executive summery Firms gain competitive advantage by conceiving new ways of conducting activities, employing new procedures, technologies, inputs or channels of distribution. Redesigned of 'place' notion has a profound impact on organizational efficiency and can even lead to new organizational structures, products, and services. Both FedEx and UPS use information technology recasting the process of management, providing powerful new capabilities to help managers strategize and plan, organize, lead, and control. Companies may decide not to automate, rationalize, or reengineer place functions, but logistics companies are forced to use the Internet and other technologies to conduct...
6 Pages (1500 words) Case Study

Marketing Image differentiation competitive advantage

... 13 March 2007 Image Differentiation and Competitive Advantage It is irrefutable that business organizations are increasingly marketing their products more efficiently in order to pursue their quest of achieving higher market share and profits. According to Porter, differentiation is one of the winning strategies in the market which a company can utilize in order to compete with other players (Generic Strategies 1). With the evolution of a hypercompetitive environment, marketers have differentiated themselves through the use of product, services, personnel, and image differentiation tools. Image differentiation refers to the company's effort of identifying itself from its competitors by creating a unique image in the minds of its...
2 Pages (500 words) Essay

Growth Strategies to Achieve Competitive Advantage

...Growth strategies to achieve competitive advantage: A Case study of XYZ Power Utility pursuing growth objectives Table of Contents Abstract 2 Introduction 2 Literature Review 3 Proposed Methods 5 Reflections 7 Conclusion 8 References 9 Bibliography 10 11 Abstract Adopting growth strategies is one of the biggest challenges for any business organization irrespective of its nature. This paper is all about possible growth strategies for the XYZ power utility company which owned by the government company based in a developing state of southern Africa. There are various strategic models like McKinsey model, Ansoff model that could be followed by the company in the process of adopting growth strategy. The paper analyses all the possible models...
7 Pages (1750 words) Essay

Competitive Advantage

...Barnes & Noble is the industry leader in the book industry. The company generated $7.13 billion in sales in (Barnesandnobleinc, . The organization holds various competitive advantages over a small bookstore. As a public company whose stocks are traded in the New York Stock Exchange Barnes & Noble has greater access to capital than small bookstores. The firm has the ability to raise capital through the sale of stocks and bonds. The company also has a superior marketing and advertising budget which has enabled Barnes & Noble the ability to build brand value. Barnes & Noble has the greatest product variety in the industry in both books and e-books. Due to the size of the company the firm is in a better position to offer lower prices...
1 Pages (250 words) Assignment

Competitive Advantage Strategies

...Competitive Advantage Strategies Competitive Advantage Strategies Comments Gaining and maintaining leverage competition over other rivals can at times be a thorn in the flesh. It requires a well choreographed orchestrated strategy. These strategies seek to answer questions why customers should prefer a product or service from one firm to that of a rival or a competitor offering similar products or services. In the society today, business arena has become so dynamic. The climate of trends and advancement of technology have also played vital role in transforming business ecological niche. This compels companies to readjust according in order to conform to these changes (Pearce & Robinson, 2011). It is apparent that most companies have...
1 Pages (250 words) Essay

Operations Strategies for Gaining Competitive Advantage

The whole corporation strategy is based on the principle of direct contact with customers. This contact is achieved by selling computer systems directly to the customers (direct business model). As of its performance objectives, the company is been focused on the retention of its current position in the market (Daroca et al, 1996) with a prospect of an extension of its area of influence through the application of direct business model (as analyzed above) as well as its entrance to new, standardized product categories, such as network servers, workstations, mobility products, printers and other electronic accessories [1]. Another characteristic of a corporation’s strategic options (regarding the performance objectives set whe...
10 Pages (2500 words) Assignment

Generic Strategies for Competitive Advantage

...Generic Strategies for Competitive Advantage Introduction Any business, whether offering services or goods, must market itself to the potential customers. Generally, marketing is the activity and process of communicating, creating and delivering the offers that have values for the clients, customers, partners and the public fraternity at large. Marketing is the core aspect of any business and without it, no sale can be made. A proper marketing strategy will enable it win more customers in the market and make high profit. In a market-place where companies crowd to grab the few available customers, a business has to formulate an amicable strategy to win the majority of the buyers and maximise profit. In 1985, Michael Porter came...
8 Pages (2000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic The Marketing Strategies and Competitive Advantage for FREE!

Contact Us