We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Businesses desire to achieve a competitive advantage - Essay Example

Comments (0) Cite this document
Summary
Center of discussion in this paper a competitive advantage as an advantage that a firm has over its competitors that allows it to generate greater sales or margins while at the same time retaining more customers than the competition…
Download full paperFile format: .doc, available for editing
Polish This Essay92.9% of users find it useful
Businesses desire to achieve a competitive advantage
Read TextPreview

Extract of sample
"Businesses desire to achieve a competitive advantage"

Download file to see previous pages The paper tells that companies that achieve a competitive advantage can exploit that edge in order to obtain higher sales than other companies in the marketplace. Organizations can achieve a competitive advantage by exploiting their brand value. A brand strategy is generated over time by investing a lot of money in advertising and marketing campaigns. Technological superiority, innovation, and patents are other ways to gain a competitive advantage. Companies that achieve a competitive advantage are able to increase their market share. These firms are also able to attract more customers than its competitors. Examples of companies that have been able to dominate an industry by gaining a competitive advantage are Starbucks Café, Microsoft, and De Beers. Microsoft utilized innovation to stay ahead of the competition. Starbucks Café beat out the competition by providing a superior product and better customer service. The competitive advantage that De Beers enjoys comes from its supply chain superiority and access to greater sums of capital. Organizations that have a competitive advantage are able to retain more customers and build brand loyalty. Higher customer retention rates are desirable. Based on Pareto’s 80/20 rule approximately 80% of a firm’s revenues come from 20% of its customers. Most companies that are the market leaders in their respective industries reached that status by having some type of competitive advantage. Good business strategies are needed for managers to implement a competitive advantage. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Businesses desire to achieve a competitive advantage Essay”, n.d.)
Retrieved from https://studentshare.org/management/1395210-businesses-desire-to-achieve-a-competitive-advantage
(Businesses Desire to Achieve a Competitive Advantage Essay)
https://studentshare.org/management/1395210-businesses-desire-to-achieve-a-competitive-advantage.
“Businesses Desire to Achieve a Competitive Advantage Essay”, n.d. https://studentshare.org/management/1395210-businesses-desire-to-achieve-a-competitive-advantage.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Starbuck competitive advantage
Howard Shultz, chairman of Starbuck Corp. has been able to carry forward the aims and objectives and spread the popularity of coffee as one of the most refreshing drinks that rejuvenates the sagging spirit of the person. Indeed, Starbuck’s major competitive advantage is its innovative presentation and intense desire to satisfy its customers through coffee that is customized as per the taste of the customers (starbuck).
1 Pages(250 words)Essay
The Strategies that Mountain Bank Should Implement to Achieve a Competitive Advantage
However, with the recent cases of frauds plaguing society, it is critical to understand and acknowledge the unnecessary risks that are associated with this hazardous behavior. The advent of the Sarbanes-Oxley Act after the Enron incident literally changed the scheme of issues and management controls in the American commerce.
4 Pages(1000 words)Essay
Developing strategies to achieve competitive advantage: case study Nokia (U.K.)
If companies cannot gain a competitive advantage over their competitors, those companies will be most likely to lose their market share and may be weed out of the industry. In the other word, competitive
72 Pages(18000 words)Essay
Growth Strategies to Achieve Competitive Advantage
There are various strategic models like McKinsey model, Ansoff model that could be followed by the company in the process of adopting growth strategy. McKinsey and Ansoff are the two models that would be effective in the context of XYZ power utility company. The paper includes a detailed analysis of these two models and their implications in this case.
7 Pages(1750 words)Essay
Competitive advantage
In so doing the organization tries to look into the costs it incurs in the whole production process and the amount of control it has over each and every process. When considering vertical integration strategy, for example, an organization looks into managing its supply chain from both the supplier’s and the client’s sides.
6 Pages(3000 words)Essay
Competitive advantage
This ensures that the most productive people are brought to the front and appreciated accordingly. In most other workplaces, all people earn equal salaries whether they work equally or not. On the downside, the worker’s pays are not
2 Pages(500 words)Essay
The ability to learn faster than your competition may be the only sustainable competitive advantage
This can only be effective when the appropriate benchmarking measures are used to gauge comparative performance (Ackerberg et al 2006, p. 161).
7 Pages(1750 words)Essay
Competitive Advantage
Competitor encounters are normal, and Tim’s Coffee Shoppe knows this better. This coffee shop competes with numerous others, but the common denominator is that there is a market
4 Pages(1000 words)Research Paper
Competitive Advantage
The firm has the ability to raise capital through the sale of stocks and bonds. The company also has a superior marketing and advertising budget which has enabled Barnes & Noble the ability to build
1 Pages(250 words)Assignment
Module: Managing Competitive Advantage
business management, there have been a lot of economic liberalizations, which have increased the number of business activities, thus creating extreme competition. The competition being witnessed in many industries mean that consumers are the major beneficiaries. First, they are
12 Pages(3000 words)Essay
Let us find you another Essay on topic Businesses desire to achieve a competitive advantage for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us