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Examples List of Marketing essay and research paper

Understand Customer Care and the Benefits of Good Customer Care Marketing Essay
6 pages (1500 words) , Download 0 , Essay
Free
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It is an important part of any business's success as it creates long-term relationships with customers. Providing good customer care means understanding customer needs, developing solutions that meet those needs, and going above and beyond expectations to ensure satisfaction.
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Customer Loyalty in Marketing Marketing Essay
6 pages (1500 words) , Download 0 , Essay
Free
Customer loyalty results from customer satisfaction due to the quality of products and services and is the driving force for profitability. Its concept revolves around the idea that the acquirement of new consumers is more costly compared to retaining an existing customer. It is associated with overriding price barriers not affected by price changes.
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Integrating Social Media into Business Practice Marketing Assignment
8 pages (780 words) , Download 0 , Assignment
Free
In 2014, about 92% of marketers indicated that the use of social media in marketing had positive effects on their businesses (Lee, 2014). This is an indication that it can have positive impacts on the growth and development of a business. About 80% of the companies that use social media indicated that it played a significant role in increasing traffic on their website.
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Apple Incorporated Marketing Plan Marketing Case Study
20 pages (5036 words) , Download 0 , Case Study
Free
Apple Company is engaged in designing personal computers, mobile phones, tablets, peripheral devices, accessories, hardware, and software. Being involved in a number of industries, Apple has diversified its customer base from basic consumers using the products on the daily basis up to the corporate and professional segment, applying complex programs for business purposes.
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Marketing Strategies of Adidas Marketing Research Paper
16 pages (4075 words) , Download 0 , Research Paper
Free
Notably, Adidas has been proven to come out more successful in terms of sales as compared to Puma. They have implemented efficient ways that have enabled them to tap into new international markets, innovate new products that suit the environment and human beings, employed brand ambassadors to boost their reputation, trust, product knowledge, and sales.
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Does Advertising Reflect Society Marketing Essay
8 pages (2034 words) , Download 0 , Essay
Free
The media takes a big role in shaping the culture of society. In addition, advertisements seem to so much reflect the society we live in. Advertisers appear to be pushing the borders in their advertisements aired on Television hence making some of these advertisements progressively become more controversial.
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Publishers Marketing Documentaries Marketing Essay
6 pages (1686 words) , Download 0 , Essay
Free
They are as well involved in marketing the materials as they act as a mediator of the owner and the consumer market. In this case, the publishers are involved in selling documentaries, commercials,s and life stories of killers. A documentary is a descriptive movie or television program that highlights an accurate report or record (Piotrowska 10).
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AlTaxi - Anywhere and Anytime You Want Marketing Business Plan
9 pages (2238 words) , Download 0 , Business Plan
Free
The paper “AlTaxi - Anywhere and Anytime You Want” is a cogent example of a marketing business plan. Al Taxi is a taxi company that is located in New Castle and plans to upgrade their provision of services and introduce something that facilitates the customers. For this purpose, Al taxi is launching a smartphone app that will allow the customers to easily book a taxi and decide the pick and drop points.
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Tahini' Fast Causal Restaurants Campaign Marketing Business Plan
9 pages (2264 words) , Download 0 , Business Plan
Free
The paper “Tahini' Fast Causal Restaurant’s Campaign” is a useful example of a marketing business plan. Tahini's Fast Causal Restaurant is a conceptual project with the objective of merging the Western and the Eastern world with our products and services. It is a representation of the Arab-American Experience, brought into the very streets of America.
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Fast Food Analysis and Evaluation Marketing Case Study
7 pages (1846 words) , Download 0 , Case Study
Free
The paper “Fast Food Analysis and Evaluation” is a useful example of a marketing case study. Fast food refers to any food that can be prepared in haste and without the use of sophisticated procedures. The food is always prepared with the primary aim of serving customers on a quick move who do not have adequate time to cook or wait for proper meals.
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Marketing Activities for Unique Product Promotion Marketing Business Plan
11 pages (64 words) , Download 0 , Business Plan
Free
The paper “Marketing Activities for Unique Product Promotion ” is a helpful example of a marketing business plan. The development of the media campaign involves a comprehensive situational analysis. The analysis indicates the industry as fast-growing, but still relatively small and undeveloped.
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Apple Inc iPhone - Marketing Activities Marketing Business Plan
7 pages (1890 words) , Download 0 , Business Plan
Free
The paper “Apple Inc iPhone - Marketing Activities” is a convincing example of a marketing business plan. iPhone is one of the major Apple products that generate the largest revenue to the corporation. It is a well-celebrated smartphone amongst the other competing products in the market. Indeed, this is the key product that came to turn around the performance of Apple in its entire life.
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IKEA Marketing Strategy Marketing Report
8 pages (2052 words) , Download 0 , Report
Free
The paper “IKEA Marketing Strategy” is a comprehensive example of a marketing report. IKEA is a globally known brand thus attracts major customers. It provides a wide range of products of varying designs and low prices. The company is conscious of the costs of its products. Weaknesses: IKEA finds it difficult to control the standard and quality of its products, etc.
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Fast Food Product Analysis Marketing Report
6 pages (1537 words) , Download 0 , Report
Free
The paper “Fast Food Product Analysis” is an entertaining example of a marketing report. The study will mainly revolve around the product analysis of a famous fast-food restaurant. It has been observed that the fast-food industry sector has tremendously grown in the last few years due to increased customer demand.
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Use of Women and Sex Appeal to Increase Sales Marketing Essay
6 pages (1691 words) , Download 0 , Essay
Free
To get that competitive edge, companies thus use women and sex appeal and this has been a part of marketing for a long time. Business ethics questions have however risen over the use of women and sex appeal in marketing. In this essay, I will argue that using women and sex to sell is wrong for social values.
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Product in Ghana - Price Marketing Essay
5 pages (1405 words) , Download 0 , Essay
Free
The paper "Product in Ghana - Price" is an outstanding example of an essay on marketing. Launching a product in the market is not an end in itself but just a beginning to the end as the company would seek to generate profits from its operations. We intend to gain a substantial market share through generating sales that can sustain our operations.
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Why Buyers Make the Choices They Make Marketing Essay
5 pages (1221 words) , Download 0 , Essay
Free
The paper "Why Buyers Make the Choices They Make" is an outstanding example of an essay on marketing. In our day-to-day life, we ask ourselves so many questions about what we are supposed to do and what we need to do.  How many times in a day do people make decisions? Many product decisions are made every day. What should I wear? What should I eat? What am I going to do today?
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Innovation in UK Fashion Retailing Firms Marketing Coursework
11 pages (3340 words) , Download 1 , Coursework
Free
The paper "Innovation in UK Fashion Retailing Firms" is an engrossing example of coursework on marketing. This paper deals with the detailed study of the use of Social media marketing in the fashion industry and how to formulate a successful social media campaign for a product. There are a number of applications through which the campaigning can be done.
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Sustainability Led Marketing - Aramex and Coca-Cola Companies Marketing Essay
7 pages (1966 words) , Download 1 , Essay
Free
The paper "Sustainability Led Marketing - Aramex and Coca-Cola Companies" is an outstanding example of an essay on marketing. The paper tells that sustainability led-marketing involves promoting the sustainable behavior of consumers and providing suitable products that lead to economic and environmental sustainability.
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Social Media Marketing Plan for Gold Gym Marketing Business Plan
6 pages (1498 words) , Download 0 , Business Plan
Free
The paper "Social Media Marketing Plan for Gold Gym" is an exceptional example of a business plan on marketing. As the paper states, social media platforms allow people to be more linked than ever before, and the means available for presentation are transforming rapidly as new technological inventions come available.
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Analysis of Marketing Muji between Japan and China Marketing Research Proposal
10 pages (2829 words) , Download 0 , Research Proposal
Free
The paper "Analysis of Marketing Muji between Japan and China" is an excellent example of a research proposal on marketing. Muji is among the top profitable companies in Japan, outside Japan, it also has a large market in China. Currently, Muji has successfully opened 128 stores in China. This makes China the second biggest market for Muji after Japan where it has opened a total of 284 stores.
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Advantages of Everyday Low Pricing Marketing Essay
7 pages (1753 words) , Download 0 , Essay
Free
The paper "Advantages of Everyday Low Pricing" is an outstanding example of an essay on marketing. Pricing strategy is having the best price for a product or services after all the costs of the product are covered, and still, margins remain for profits. It is an essential element of the marketing mix.
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Consumer Demand and Advertising Strategy Marketing Case Study
10 pages (2713 words) , Download 0 , Case Study
Free
The paper "Consumer Demand and Advertising Strategy" is a perfect example of a case study on marketing. According to Katke (2007), advertising has the most impact on the minds of the viewers and realizes a lot of exposure for the brand. Advertising is a component of the promotional mix decided upon by a business to achieve desired marketing objectives and meet revenue and profitability goals.
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Digital Marketing Plan for Uber Company Marketing Case Study
17 pages (23 words) , Download 0 , Case Study
Free
The paper "Digital Marketing Plan for Uber Company" is a great example of a case study on marketing. Competition in the business world has heightened over the past two decades. To survive in business, managers must innovate business strategies that will not only put them ahead of the competition but will also help in developing innovative ways of delivering essential goods and services.
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Fashion Brand of Multi-Channel Marketing Strategy Marketing Case Study
10 pages (2661 words) , Download 0 , Case Study
Free
The paper "Fashion Brand of Multi-Channel Marketing Strategy" is an engrossing example of coursework on marketing. Marketing can be defined as the transfer of information which is aimed at the generation of an exchange of value from a particular company to its customers thus leading to the creation of higher returns for both the company and its shareholders.
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