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Examples List of Marketing essay and research paper

Evaluation of Red Bull Marketing Case Study
7 pages (2225 words) , Case Study
Recently Uploaded
Some energy drinks try to use sex appeal as a means to take market share from Red Bull, however to mixed results. Just this year, a new market entrant brand referred to as Loaded Stamina Shot is intended to have aphrodisiac properties as a means to entice the 18-30-year-old female and male audience.
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Business Idea in UEA Marketing Coursework
10 pages (2631 words) , Coursework
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Ordering the first supply will be the first step in operating after acquiring a business premise within the campus. When the supplies are received, a good display will work to attract the customers. Additional marketing will be necessary to ensure that the campus society is aware of the opening up of the fruit stall.
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Sears Rebranding and Marketing Strategy Marketing Case Study
7 pages (2134 words) , Case Study
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Another method that Sears will consider using to draw customers to the stores is by the sale of special coupons to customers who make purchases up to a specified amount of money. Other methods will be looked into to ensure they are effective and will serve the purpose intended; to drive up sales figures for the company. 
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Alcoholic Drinks Industry Marketing Report
6 pages (1638 words) , Report
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Different stakeholders in the industry operate under regulations of state laws on the distribution of alcoholic drinks. The federal government has in place measures, although markets at times ignore them. There are diverse efforts to ensure proper marketing in the alcoholic drinks industry. There are basic legislations prohibiting false and misleading advertising of alcoholic drinks. 
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Airline Ticket Price Fluctuations and Revenue Management Strategies Marketing Report
7 pages (2023 words) , Report
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This report will help to illustrate the significance of Airline ticket price fluctuations and revenue management strategies. The airlines selected for the analysis of data were British Airways, Virgin Atlantic; British Airways, Air France; British Airways, Monarch and EasyJet. Specific flights of each of the airlines are selected for keeping the consistency of the data intact.
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HSBC Pink Ladies Campaign Marketing Report
8 pages (2375 words) , Report
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The primary objective of the “Pink Ladies campaign” was to support the relaunch of HSBC’s Advance bank account. HSBC aimed to increase awareness about its bank products among young ambitious consumers. Other objectives included spreading the message across its target audience, building trust to the bank and fostering the decision to become a client of an HSBC.
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Inter-Brand Competition Marketing Report
7 pages (1936 words) , Report
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To differentiate Jacobs, Shop from its competitors such as McDonald's, Jacob’s Coffee Shop will make sure that all the customers will be able to serve individual customers with individualized products thus making it easier for the firm to be able to enjoy their beverages and snacks in the best way possible. 
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The Issue of Globalization Marketing Report
8 pages (2891 words) , Report
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The paper highlights more benefits than the negative impacts of globalization. The reason for this is that the benefits outweigh the demerits of globalization. When competition increases, the consumers have the freedom to choose from a variety. Secondly, the prices will most likely be low thus enabling the consumers to spend money on other commodities.
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Globalization Today Marketing Report
7 pages (2603 words) , Report
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Some of the protectionist policies set by developed countries make it almost impossible for the developing ones to reach the export markets. Even though globalization is all about relaxing some of the laws viewed as hurdles to the trade, some developed countries somehow complicate the policies. The developing countries have to keep relying on the developed ones in funds. 
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SWOT Analysis on Manchester United Marketing Report
7 pages (2126 words) , Report
Nobody downloaded yet
The outline of this paper has the first part dealing with presenting this argument followed by an analysis of the same. Then, evidence fronted by both the opponents and the proponents of this notion will be scrutinized without bias. From the onset, this paper asserts that a team’s performance on the pitch is critical, and it has a direct influence on the SWOT outlook.
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Successful Domestic Company Goes Global Marketing Report
10 pages (2673 words) , Report
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Any business seeking to expand into foreign markets like the Family Dollar Store would reap huge benefits from expatriate managers owing to their immense experiences, exposure and training in diverse cultures. Ahlstrom & Bruton (2009) believe the interaction with different cultures exposes them to a new paradigm in doing business.
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Lancme Marketing Communication Marketing Report
12 pages (3004 words) , Report
Nobody downloaded yet
The report uses secondary data to generate conclusions, and there is the consideration of ethics to avoid subjectivity. The discussion focuses on 3 Ps communication mix; push, pull and profile. There is an examination of each P in terms of performance in relation to the communication context. Lancôme is a leading cosmetics company with an excellent reputation. 
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Growth Through Acquisitions Marketing Report
6 pages (1750 words) , Report
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Most analysts and academicians, as well as businesses, consider potential benefits alone while downplaying the risks and disadvantages. In acquisitions, growing companies should consider both the advantages and disadvantages to avoid future pitfalls. Downplaying of risks leads a company to overvalue targets and pay premiums that are too high.
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Marketing Plan: Nespresso Entering Kiev Market Marketing Business Plan
6 pages (1663 words) , Business Plan
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This report also includes the target market, brand positioning, and marketing mix. The report also encompasses market development which shows how Nespresso will survive and struggle. Finally, there is an exit strategy for Nespresso. This report will give an overall view of the possible hurdles and the outcomes that Nespresso might have to face.
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Reasons and Expectations behind Taking Sustainability Measures by J. P. Morgan Marketing Report
8 pages (2442 words) , Report
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This firm is considered to be the direct forerunners of two of the major banking organizations namely Morgan Stanley and JPMorgan Chase in the context of the United States and on a global scale. In the year 2000, J.P. Morgan was obtained by Chase Manhattan Bank and they formed into a new organization i.e. JPMorgan Chase & Co.
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Evaluation of the Company's Strategy Marketing Report
8 pages (2332 words) , Report
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The study also investigated and critically analyzed the organization's strategic position and strategic direction, with a clear identification of the methods by which the organization has been pursuing its strategy. While doing this, the study has made use of the Ansoff matrix and BCG matrix.
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Business Plan Marketing Report
6 pages (1644 words) , Report
Nobody downloaded yet
The report will include a description of the company, its products, and services offered. It will provide a detailed analysis of the target market, demographics, and reason behind choosing them. Direct and indirect competitor analysis will help in determining present risks and future opportunities in the target market.
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Not Marketing to Children Towards Mars bar in the UK Marketing Research Proposal
6 pages (1673 words) , Research Proposal
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The first interview of the research is an interview with a marketing executive of Mars Company in Slough, UK. It is transcribed into question and answers format. In this case, the question is written down and the answer provided by the respondent is indicated after it. The following is the interview conducted on the marketing executive.
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Marketing Planning of Naked Wines in Britain Marketing Report
6 pages (1837 words) , Report
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Naked Wines is a really highly successful online retailer and through this channel, it has gained widespread acclaim and praise for its business. Internet marketing and advertising does allow businesses to spread their business across to a wide pool of consumers that may possess different taste and ideas.
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Organizational Analysis of NIKE Company Marketing Business Plan
12 pages (3259 words) , Business Plan
Nobody downloaded yet
The performance rates of the workers are improved as well through the value chain. Notably, as argued earlier, choosing the right partner, according to Schmitz (2005), is among the best ways of moving Nike’s products and its capacity to track and gather relevant information on transportation issues and distributing the products to expected positions.
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Individual Marketing for a New Product of Travolta Car Marketing Report
8 pages (2218 words) , Report
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The Travolta brand will be targeted at the entire United States. However, the level of market segmentation will differ as it will be based on the concentration of high-end income group customers. The major cities to be targeted are California, San Francisco, Detroit, Manhattan, Hawaii and Washington.
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Marketing Plan for Bahrain Bourse Marketing Business Plan
8 pages (2180 words) , Business Plan
Nobody downloaded yet
It started with only 30 companies listed in its stocks, but now it has around 50 companies that are been listed. This body operates autonomously and is supervised by an independent board of members and its chairman is the governor of the central bank of Bahrain.
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A Marketing Plan for Successful Market Entry of Vanilla Coke Marketing Business Plan
9 pages (2765 words) , Business Plan
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Online and social media promotional services will be used vigorously so as to help the organization create huge brand awareness among the people. On the other hand, sports magazines, newspapers, health magazines and other relevant forms of advertisements will highly be used to capture the target customers.
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Advanced Plan of Apple Company Marketing Business Plan
7 pages (1870 words) , Business Plan
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The installation of the product is expensive and may prove unpopular if strategies are not put in place to cover for the costs of making and developing the product. The product is not known and many consumers may overlook its importance. Opportunities. Continuous upgrading may enhance the product’s competitive advantage in the market.
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Marketing Strategy for Ryanair Marketing Business Plan
7 pages (1976 words) , Business Plan
Nobody downloaded yet
A big percentage of Ryanair customers had the complainants that in most cases the treatment they got from the airline staff was not professional. This problem can be taken care of by making sure that their staffs are well trained and equipped. This can only happen if they hire the best and also introduce a capacity building program of the organization.
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