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Marketing Essays

Result for Subject Marketing:
19702 essays
Forms of Market Efficiency Marketing Essay
9 pages (2427 words) , Download 0 , Essay
Free
The paper "Forms of Market Efficiency" is an outstanding example of a marketing essay. The securities markets are known to adjust to new information and changes immediately the said information is readily available as the trading happens. Nevertheless, if we consider the explanation from behavioural finance, the aspects of efficient markets do not have an answer when we find the anomalies.
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Popularization of Visiting British Museum Marketing Report
7 pages (1386 words) , Download 0 , Report
Free
The paper “Popularization of Visiting British Museum” is a relevant example of a marketing report. Important artifacts or objects that are scientific, historical, artistic, or cultural are very important both for public viewing and research purposes. It is very easy for these objects to get worn out of getting lost tampering or hindering research or making people not understand occurrences that occurred in the past.
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How and Why Marketing Is Changing in Modern Times Marketing Essay
10 pages (2575 words) , Download 0 , Essay
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The paper "How and Why Marketing Is Changing in Modern Times " is an outstanding example of a marketing essay. As defined by (Jobber,2010), the marketing process is the procedure(s) created or adopted by a firm in an effort to make sure that customers have a positive experience when buying a commodity. 
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The Marketing Process and How and Why Marketing Is Changing in Modern Times Marketing Essay
11 pages (2850 words) , Download 0 , Essay
Free
The paper "The Marketing Process and How and Why Marketing Is Changing in Modern Times" is an outstanding example of a marketing essay. Marketing is simply defined as the process that facilitates the movement of goods and services to the customer (Armstrong et al., 2013). Broadly, it includes the creation of products, communication to the consumers, delivery of the offerings. 
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Strategies for Porsche Marketing Case Study
10 pages (2633 words) , Download 0 , Case Study
Free
The paper "Strategies for Porsche" is a good example of a marketing case study. Managers of an organization must recognize, anticipate and deal with the changes of the external and internal environment of an organization in order to achieve its goals and objectives. It is difficult for the management of an organization to understand that exactly in which area the change will take place.
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Analysis of Nike and New Balance Branding Campaigns Marketing Case Study
11 pages (46 words) , Download 0 , Case Study
Free
Generally, the paper "Analysis of Nike and New Balance Branding Campaigns" is an outstanding example of a marketing case study. Nike and the New Balance companies are the two top-rated shoe producing companies in the market. The companies have been in competition with each other for almost a century.
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Fast Food Restaurants - Product Aspects with a Positive or Negative Influence on Client Perceptions Marketing Case Study
7 pages (1824 words) , Download 0 , Case Study
Free
The paper “Fast Food Restaurants - Product Aspects with a Positive or Negative Influence on Client Perceptions” is a forceful example of the marketing case study. Nowadays, there are a lot of various products and services provided by an enormous amount of companies around the world. The most successful companies distribute their products on all continents.
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Clifton Kino Film Company Marketing Essay
7 pages (1983 words) , Download 0 , Essay
Free
The paper 'Clifton Kino Film Company' is a useful example of a marketing essay. The internet phenomenon has, undoubtedly, transformed the business world. Unlike in the past when business owners relied solely on the mainstream media to advertise their products and services, the internet has revolutionized the business world.
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The Global Market of Aviation Services Marketing Essay
9 pages (2959 words) , Download 0 , Essay
Free
The paper 'The Global Market of Aviation Services' is a perfect example of a marketing essay. One of the most important factors in improving the competitiveness of air travel in the transport market is the service which is dealt with by the services marketing. Competitiveness in this sphere of activity is directly related to the concept of efficiency.
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Coca-Cola - Holidays Are Coming Ad Marketing Speech or Presentation
10 pages (10 words) , Download 0 , Speech or Presentation
Free
The paper “Coca-Cola - Holidays Are Coming Ad” is a bright example of a marketing presentation. This report presents an inquiry that focuses on the various issues regarding the reason for investing in advertisements. The report further analyses the advertisement messages from different perspectives and the various factors influencing the type of messages the business adopts.
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Simbrand Company Marketing Analysis Marketing Report
15 pages (3336 words) , Download 0 , Report
Free
The paper “Simbrand Company Marketing Analysis” is a worthy example of a marketing report. The simulation process in the mobile phone industry is being used to decide on the marketing strategy for the mobile phone company against its competitors. The firm is being considered for recommendation with a strategy for pricing its products and services through simulation.
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An Analysis of Volkswagen Campaign and BMW Branding Campaign Marketing Speech or Presentation
7 pages (1839 words) , Download 0 , Speech or Presentation
Free
The paper “An Analysis of Volkswagen Campaign and BMW Branding Campaign” is a creative example of a marketing presentation. An advertising campaign is a sequence of related messages that share an idea or a theme. Over time advertisements have evolved as there is a significant difference between the ads in the nineteenth and twentieth century.
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How Strategies Employed to Introduce New Products in the Market Will Affect Firm's Competitiveness Marketing Essay
6 pages (1716 words) , Download 0 , Essay
Free
The paper “How Strategies Employed to Introduce New Products in the Market Will Affect Firm's Competitiveness” is a convincing example of a marketing essay. A channeling method, which goes beyond the word of mouth, is important when considering alternatives of distributing products. The method needs to be supplemented with other channels to initiate it to be more effective to the end-users.
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Market Audit and Competitive Market Analysis Marketing Case Study
8 pages (2062 words) , Download 0 , Case Study
Free
The paper “Market Audit and Competitive Market Analysis” is an outstanding example of a marketing case study. Relative advantage refers to the extent to which a customer identifies certain attributes of a new brand to be better than a similar product in the market. Even though the consumers see the new product as being better, it does not imply that the product is better but it is based on the consumers’ perception.
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Product Evaluation - Fast Food Restaurant Marketing Case Study
6 pages (1510 words) , Download 0 , Case Study
Free
The paper “Product Evaluation - Fast Food Restaurant ” is an outstanding example of a marketing case study. Fast food restaurants are taking a toll on the American lifestyle with most people visiting the joints quite often. An estimated 50 million are served by these food joints daily. In that regard, I will evaluate the marketing mix of fast-food restaurants.
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The Marketing Concept of Glocalization Marketing Coursework
12 pages (3291 words) , Download 0 , Coursework
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The paper "The Marketing Concept of Glocalization " is an outstanding example of marketing coursework. The pace of globalization has been accelerated by advanced technologies such as the internet and modern transportation systems. This rapid pace of globalization has also had an effect on brands so that they now signify more than just products with familiar logos.
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McDonalds Marketing Profile Marketing Case Study
8 pages (2103 words) , Download 0 , Case Study
Free
The paper "McDonalds Marketing Profile" is an outstanding example of a marketing case study. McDonald's Corporation is a public company and runs its business as an international franchised hamburger fast-food restaurants since 1974 in the United Kingdom and founded in the United State in 1940 (McDonald's Corporation).
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What Are the Four Types of Consumer Products Marketing Assignment
9 pages (2286 words) , Download 0 , Assignment
Free
The paper "What Are the Four Types of Consumer Products" is an outstanding example of a marketing assignment. The product can be classified into two categories; business products and consumer products. Unlike business products which are bought for resale purposes, consumer products are bought with the intention of meeting the needs of the final consumer.
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Mergers - Why Do Some Fail and Others Succeed Marketing Research Proposal
12 pages (39 words) , Download 1 , Research Proposal
Free
The paper "Mergers - Why Do Some Fail and Others Succeed" is an outstanding example of a marketing research proposal. Mergers are used to describe the tendency of companies to combine their resources for various reasons. Often, merging companies lose their initial identities and settle on a common name.
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Marketing Director for a Company Originating from Hong Kong - Entering the Singaporean Market Marketing Case Study
12 pages (218 words) , Download 0 , Case Study
Free
The paper "Marketing Director for a Company Originating from Hong Kong - Entering the Singaporean Market" is a good example of a marketing case study. This report aims at detailing the entry strategies that a retail company based in Hong Kong can adopt to penetrate the Singaporean market successfully.
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Segmentation Factors to Use in Selecting the Target Market Marketing Assignment
6 pages (1520 words) , Download 0 , Assignment
Free
The paper "Segmentation Factors to Use in Selecting the Target Market" is an outstanding example of a marketing assignment. Marketing is one of the activities that any organization must take seriously to make it prosper. Today, businesses are characterized by competition and the innovation of products. Because of this, any organization must cope with the pressure to enjoy a competitive advantage.
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Increasing Sales for Small Business Marketing Essay
6 pages (1517 words) , Download 0 , Essay
Free
The paper "Increasing Sales for Small Business" is an outstanding example of a marketing essay. This work checks into the relevance of an organization’s culture, and the way it influences the organization’s sales and overall operations. From this analysis, it will be confirmed that positive management of people and resources in a company has a fundamental role in competitive advantage in capturing the market.
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Causes and Effects of Merger and Acquisition Activities Marketing Research Proposal
11 pages (2890 words) , Download 0 , Research Proposal
Free
The paper "Causes and Effects of Merger and Acquisition Activities " is an outstanding example of a marketing research proposal. Merger and Acquisition are terms that can be used interchangeably since they have a similar meaning to the other. Practically, there is no difference between the two terms. The study will use the terms interchangeably to meet the same thing.
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World Dot Singapore Strategy Marketing Case Study
18 pages (4680 words) , Download 0 , Case Study
Free
The paper "World Dot Singapore Strategy " is an outstanding example of a marketing case study.  A strategy is an organizational plan or plot that is unique to that organisation, well designed and given much thought which when followed the organisation is highly likely to achieve its intended objectives.
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Culture and Brand Loyalty Theories Marketing Essay
8 pages (2065 words) , Download 0 , Essay
Free
The paper "Culture and Brand Loyalty Theories" is an outstanding example of a marketing essay. There are several theories that describe the marketing procedures in a particular business environment. However, a specific organization would lead to the incentive of forming and extracting particular theory that should be used for the management of the same company.
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KAVV Marketing Strategies Marketing Case Study
5 pages (1419 words) , Download 0 , Case Study
Free
The paper "KAVV Marketing Strategies " is a good example of a marketing case study. The marketing plan is structured to make sure that the business stands a chance against its major competitors. For the business to develop and make more profits in future, it should consider the 4Ps of a marketing plan. 
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Dos Equis Beer Advertisement Campaign Marketing Speech or Presentation
12 pages (19 words) , Download 0 , Speech or Presentation
Free
The paper “Dos Equis Beer Advertisement Campaign” is a creative example of a marketing presentation. The Dos Equis beer advertisement campaign featuring Jonathan Goldsmith is considered one of the most successful advertisement campaigns in the 21 century. The advertisement was named the greatest man in the world and the title captured the attention of a lot of targeted audiences.
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Marketing Tips for Sale of iPhone SE from Apple Marketing Business Plan
11 pages (2755 words) , Download 0 , Business Plan
Free
The paper “Marketing Tips for Sale of iPhone SE from Apple” is a meaty example of a marketing business plan. The electronic industry and more so the phone industry is a rather competitive industry that has many players who can get ahead of others by the use of innovation and invention.
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Customer Behavior, Segmentation Strategy, Products and Brands, Technologys Affect on Marketing Marketing Speech or Presentation
6 pages (1551 words) , Download 0 , Speech or Presentation
Free
The paper “Customer Behavior, Segmentation Strategy, Products and Brands, Technologys Affect on Marketing” is a creative example of a marketing presentation. How Technology Is Affecting Marketing. Technology has changed the face of marketing completely; the market in the contemporary economy has become more effective and fast.
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Nivea - Global Marketing and Communication Marketing Report
8 pages (2099 words) , Download 0 , Report
Free
The paper “Nivea - Global Marketing and Communication” is an entertaining example of a marketing report. One of the crucial steps when entering an international market is marketing so as to properly penetrate a new country that possesses a different culture (Sirdeshmukh, Singh, & Sabol, 2002). The localization in the new market should be one precise measure.
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Marks and Spencer - Impact of Marketing Activities on Financial Performance Marketing Research Proposal
9 pages (2233 words) , Download 0 , Research Proposal
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The paper “Marks and Spencer - Impact of Marketing Activities on Financial Performance” is a valuable example of the marketing research proposal. Marks and Spencer (M&S) is a UK-based textile retailer which has over 840 stores that are spread in more than forty countries. M&S was established by Michael Marks, a Belarusian outsider, in 1884. It was initiated as a 'penny bazaar slow down' in Leeds.
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Integrated Marketing Strategy for the Ford Motor Company Marketing Case Study
7 pages (1820 words) , Download 1 , Case Study
Free
The paper “Integrated Marketing Strategy for the Ford Motor Company” is a useful example of a marketing case study. One of the most successful marketing strategies belongs to Ford Motor Company. Its compact car Ford Fiesta has become the sales leader in its segment in the European market. It's such a city car: small, compact and well run. The driver can always find a Parking space.
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Service and Retail Marketing Marketing Assignment
6 pages (1701 words) , Download 0 , Assignment
Free
The paper “Service and Retail Marketing” is a valuable example of a marketing assignment. According to Palmer (2008), a service refers to the production of an important intangible benefit, either on its own or as a key element of a tangible product, which through some form of exchange, satisfies an identified need of a customer.
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Luxury Branding Strategies Adopted by Armani to Sustain Its Market Share Marketing Statistics Project
6 pages (16 words) , Download 0 , Statistics Project
Free
The paper “Luxury Branding Strategies Adopted by Armani to Sustain Its Market Share” is a worthy example of a marketing statistics project. Armani is known to be the biggest fashion retailer in the global context. The company operates in an intensely competitive marketplace where branding strategies need to be revised or adjusted as per consumer market demand.
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Organizational Analysis of Boeing Company Marketing Report
15 pages (4235 words) , Download 0 , Report
Free
The paper “Organizational Analysis of Boeing Company” is a worthy example of a marketing report. Boeing Company is considered the largest aerospace company in the world. It is headquartered in Chicago and specializes in manufacturing commercial jetliners and defense, space as well as security systems.
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Challenges Faced by Foreign Seeking to Invest in an Emerging Market - China Marketing Case Study
8 pages (2155 words) , Download 0 , Case Study
Free
The paper "Challenges Faced by Foreign Seeking to Invest in an Emerging Market - China" is an outstanding example of a marketing case study. The different levels of the economy in different countries are used in classifying the countries. The classification can be done based on the development level of the country.
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Market Research Activity Planning Marketing Term Paper
14 pages (3939 words) , Download 0 , Term Paper
Free
The paper “Market Research Activity Planning” is a convincing example of a marketing term paper. International marketing is an area of study, where marketing approaches to deal with more than one market located in different countries are discussed and analyzed. Zacks Motors, a Tokyo headquartered international automobile manufacturing company, is planning to launch its new global productю
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Service Failure and Recovery Marketing Literature review
14 pages (4033 words) , Download 0 , Literature review
Free
The paper “Service Failure and Recovery” is a thoughtful example of a marketing literature review. Service marketing is any activity of benefit that can be offered by one party to another which is essentially intangible in nature. Therefore service is an activity that has a high degree of intangibility associated with it, where no physical goods are offered as the core value proposition of the company.
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Tesco's Internationalising to Germany Marketing Case Study
4 pages (15 words) , Download 0 , Case Study
Free
The paper “Tesco's Internationalising to Germany” is an convincing example  of  marketing case study. Tesco PLC is a multinational grocery and merchandise retailer headquartered in Hertfordshire, England. It is the second-largest retailer in the world by revenue and the third-largest in the world by profits. Tesco operates over 6814 stores across 12 countries.
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Marketing Mix for a Fruit Drink Vidco Manufactured in Uganda Marketing Business Plan
13 pages (3297 words) , Download 0 , Business Plan
Free
The paper “Marketing Mix for a Fruit Drink Vidco Manufactured in Uganda” is a creative example of a marketing business plan. The history of South Africa can be traced back to over a decade ago. The country started as a Dutch republic but was later overtaken by the British colonialists. There was a fight between the British and the Boers who were Dutch settlers.
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Global Trade - Marketing Mix for Mars Inc and the Snickers Bar Marketing Case Study
14 pages (3488 words) , Download 0 , Case Study
Free
The paper “Global Trade - Marketing Mix for Mars Inc. and the Snickers Bar” is an exciting example of a marketing case study. Over the years, Mars Inc. has been able to diversify its operations to become a global leader in a variety of foods. The company deals in the production of snacks, soft drinks, electronic automated payment services, pet care products, and meal foods.
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The Determinants of Customers Satisfaction in Saudi Hotel Sector Marketing Research Proposal
25 pages (6285 words) , Research Proposal
Nobody downloaded yet
The paper “The Determinants of Customers’ Satisfaction in Saudi Hotel Sector” is an impressive example of the marketing research proposal. The research will intend to explore the relationship between hotel locations, hotel rates, customer services, foods and beverages, and customer satisfaction in the Saudi hotel sector.
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Apple - Looking Inside for Competitive Advantage Marketing Report
9 pages (2257 words) , Download 0 , Report
Free
The paper “Apple - Looking Inside for Competitive Advantage” is a cognitive example of a marketing report. The computer technology industry has grown in the world where Apple, Inc has become a well-known name in the market. Apple, Inc heads the industry of equipment in innovation. The company received an award-winning notebook computer and desktop known as OS X operating system.
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Marketing Tips for Queens Inc Marketing Business Plan
8 pages (2063 words) , Download 0 , Business Plan
Free
The paper “Marketing Tips for Queens Inc” is an entertaining example of a marketing business plan. Queen’s Inc. is a vastly reputable company dealing in high-quality fashions. The company targets the young generation aged between 18 and 45. The company also targets trendy fashions that suit all age calibers.
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Jamba Juices and Dunkin Donuts Strategies Marketing Case Study
6 pages (1538 words) , Download 0 , Case Study
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The paper “Jamba Juices and Dunkin Donuts Strategies” is an engrossing example of a marketing case study. Dunkin’ Donuts has applied Porter’s Five Forces in determining its competitive intensity and the attractiveness that it has in the market. The forces have been effective in helping Dunkin’ Donuts identifying the power of the business when they compare with the other competitors such as Starbucks.
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Coffee Bean Trade Marketing Case Study
20 pages (4617 words) , Download 1 , Case Study
Free
The paper "Coffee Bean Trade" is an outstanding example of a marketing case study. The source of coffee is a coffee bean which originates from the Coffee plant. Coffee beans are ranked as the leading market commodities which are highly traded in the market. Arabica and Robusta are the two major types of coffee beans, which are trading at different prices.
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Analysis of Ad Campaign - Coca-Cola Marketing Case Study
10 pages (2863 words) , Download 0 , Case Study
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The paper "Analysis of Ad Campaign - Coca-Cola" is an outstanding example of a marketing case study. Advertising is a type of marketing used in the encouragement or persuading an audience to buy a product or service. Carrying out advertisements is usually to try to convince the audience to buy something by pleasing their needs or wants.
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A Competitive Market Analysis of the Potential Success of one of Apple's Existing Products Marketing Case Study
7 pages (1838 words) , Download 1 , Case Study
Free
The paper “A Competitive Market Analysis of the Potential Success of one of Apple’s Existing Products” is a meaty example of a marketing case study. Apple is a US-based company, offering a wide range of various products and services including PCs, laptops, MP3 players, smartphones, tablets, wearable devices (Apple Watch) as well as software products.
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The Impact of Sexual Objectification in Advertisements on Women Consumers Marketing Thesis
57 pages (1 words) , Thesis
Nobody downloaded yet
The paper "The Impact of Sexual Objectification in Advertisements on Women Consumers" is a good example of a marketing thesis. Marketers usually target women from various demographics because they are major consumers. It is usually the women who hold the purse strings giving them the spending power.
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Travel with Us Company-Digital Marketing Marketing Case Study
11 pages (2764 words) , Download 0 , Case Study
Free
The paper "Travel with Us Company-Digital Marketing" is an outstanding example of a marketing case study. In the recent past, most companies are shifting to the trends of digital marketing. According to Csheing, digital marketing or e-marketing is the promotion of products or brands via one or more forms of electronic media. Normally; the internet is the channel that is mostly associated with digital marketing.
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101 - 150 results of 19702 items
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