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First Lady Fashions and Frank Knight
First Lady Fashions and Frank Knight
2 pages (500 words) , Essay
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The enterprise sells eighty percent of its production to large and medium-sized department stores while the company sells the rest to women speciality boutiques. Harry Gold is the company’s owner and primary stakeholder who accumulated savings from his previous job in the New York garment district and opened the firm.  
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The Australian Automobile Market
The Australian Automobile Market
8 pages (2000 words) , Essay
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The Australian automobile market has experienced sliding sales and most companies are finding it difficult to survive. The Holden SS Ute – sports utility trucks have been popular and keep upgrading the product. However, they too need certain changes in their marketing mix to enhance the sales.  
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Marketing Plan for British American Tobacco Company (BAT)
Marketing Plan for British American Tobacco Company (BAT)
7 pages (1750 words) , Essay
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This paper stresses that BAT is experiencing harsh marketing environment due to various regulatory issues and negative criticism of traditional brands. BAT target market includes individuals aged 18-24 years who prefer their personal individuality and refreshing lifestyles of smoking. BAT is a British multinational company.
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Telemarketing in the Hong Kong Insurance Industry
Telemarketing in the Hong Kong Insurance Industry
7 pages (1750 words) , Essay
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As the discussion highlights, due to the market liberalization that was engulfing the insurance sector in the region during the 1990s, many foreigners have ventured into insurance and the reinsurance business. It is imperative to note that many of the companies that moved into Hong Kong were mainly from the West.
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Innovative Management Practices and Positive and Negative Tradeoffs of Toyota Company
Innovative Management Practices and Positive and Negative Tradeoffs of Toyota Company
2 pages (500 words) , Essay
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The positive tradeoffs with outsourcing production function to supplier organizations come about in the wake of lowered cost issues which would have been higher had the same been done at the manufacturer’s end. This becomes a huge aspect that comes under consideration whenever there is a discussion on the price tangent that is involved overall
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Standardization and Adaptation Marketing Strategies
Standardization and Adaptation Marketing Strategies
2 pages (500 words) , Essay
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Standardization and adaptation approaches have worked for different companies and brands. It is important to perform market research to understand the market before settling on the marketing approach to adopt. Whenever standardization is necessary, it should be adopted and where adaptation seems to be the best-suited tactic, it should be embraced. 
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The Impact of Technology on the Retail Marketing
The Impact of Technology on the Retail Marketing
2 pages (500 words) , Essay
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The paper describes some of the trends in retail marketing which include incorporation of technology in retailing, self-service, automated vending machines, branding, use of barcodes, after sale service provision, e-commerce, store and loyalty cards, electronic point of sales (EPOS), and the use of mobile wallet
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Marketing a New Philosophy of Management
Marketing a New Philosophy of Management
7 pages (1750 words) , Research Paper
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The study is meant to assess how the selected topic fits into the overall marketing theory, arguments for and against the opinion or statement, preferably using real-life observations and/or real data or live examples, and recommendations as to available strategies and practices that can be used to overcome the problem or misconception.
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Strategy for Mega Bastard Corporation - Bionic Limbs
Strategy for Mega Bastard Corporation - Bionic Limbs
7 pages (1750 words) , Essay
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The inventor of the Segway and ‘Star Wars’ movie showcasing viable bionic limbs has proved that there is definitely a market for bionic limbs. The U.S. Food and Drug Administration approved various bionic limbs after almost 8 years of research and testing. People who fancy ‘super-power’ can have devices that they can control using their brain.  
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Strategic Marketing Analysis for Starbucks
Strategic Marketing Analysis for Starbucks
5 pages (1250 words) , Essay
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The author explains that Starbucks is an espresso chain organization that began its business in Seattle, which is arranged in Washington, United States. Presently, Starbucks is perceived as an International Organization, which is well known everywhere throughout the world for its quality espresso.
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Relationship between the Public Relations and Marketing functions
Relationship between the Public Relations and Marketing functions
6 pages (1500 words) , Download 1 , Essay
The author claims that Red Bull, one of the most popular soft drink producers has continued to enjoy continuous prosperity in many of its stalls due to its ability to perfectly bridge the gap between public relations and marketing. In the attempt to popularize the company products, Red Bull, has adopted various forms of marketing to promote its products.
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Vietnamese Weasel Coffee
Vietnamese Weasel Coffee
3 pages (750 words) , Essay
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This discussion talks that coffee producers posit that this process of making coffee through collecting beans from civet cats improves the coffee through selection and digestion. The civets select the most appropriate cherries containing better beans. The beans are enhanced in flavor due to fermentation in the digestive tract.
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Gas Price Warning as Cold March that Leads to Short Supplies
Gas Price Warning as Cold March that Leads to Short Supplies
2 pages (500 words) , Essay
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The four key points highlighted in the first and the second paragraph of the article are the cold snap in March, Britain’s gas shortage in the month of March, Outsourcing or importing of fuel and electricity blackouts during the month of March. Firstly, gas shortage in the UK according to the Harvey (2013) has resulted from the lack of gas storage facilities.
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Aesthetic Consumption Everyday Life
Aesthetic Consumption Everyday Life
9 pages (2250 words) , Essay
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This paper illustrates that a lot of researches are been conducted on the effects of commercial stability on increase in aesthetic. Aesthetic in this context refers to the everyday jewelry, modern fashion, and textiles among other elements of beauty. We live in a generation where personal care is awarded more resources just as the traditional basic human needs like food, shelter, and clothing.
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The Considerations of Pricing Strategies in Multiple Industries
The Considerations of Pricing Strategies in Multiple Industries
10 pages (2500 words) , Essay
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The author states that consumer behavior and their willingness to pay for a particular product or brand name at a certain price impacts the pricing activities of a business, as well as the regulatory and legal environment, and can also be influenced by competitor pricing as part of strategic business rivalry in similar product markets.
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Expo 2020 Dubai
Expo 2020 Dubai
3 pages (750 words) , Essay
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This paper illustrates that the theme behind the home Expo in Dubai will be “connecting minds and create the future”. It will also focus on echoing the powerful spirit of partnership and co-operation that has channeled the UAE’s into pioneering new paths of development and innovation. The Dubai home Expo is expected to be of an unprecedented global scope.
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Performance Levels of iPhone
Performance Levels of iPhone
21 pages (5250 words) , Essay
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This paper tells that in the current world of business, there has been a need for companies not only to make volumes of sale but also to apply marketing strategies to the sale. The need arises as a result of stiff competition among companies dealing with similar products. A perfect example of the organizations that have effectively implemented the marketing strategies is the Apple Company.
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Increasing Of Indonesia Population And Its Impact On The Business
Increasing Of Indonesia Population And Its Impact On The Business
2 pages (500 words) , Essay
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Indonesia consists of 13,667 islands, but citizens inhabit only 6,000. Out of this, five islands namely Sumatra, Kalimantan, Java, Irian Jaya, and Sulawesi are mainly populated.  The total land mass of Indonesia is around 1,919,317 square kilometers.  Over the past forty years, Indonesia registered a remarkable rate of urbanization.
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The Market Today
The Market Today
8 pages (2000 words) , Essay
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The author states that some of the significant changes that have occurred in the market over the time could be grouped into modernism, critical and postmodernism eras, which have put different demands on the marketing function, as a response to evolving marketing needs and business operating environments.
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Design Driven Innovation in B & O company
Design Driven Innovation in B & O company
8 pages (2000 words) , Essay
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This research will begin with the statement that B & O Company was in a better situation. It had sold a range of audio systems, televisions, telephones and loudspeakers and other products in more than sixty countries. B & O had registered a global reputation for products that were an idea based and of artistic design and high quality.
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Premium-price Milk in the Company Coca-Cola
Premium-price Milk in the Company Coca-Cola
4 pages (1000 words) , Essay
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According to Coke, the milk, priced approximately $3.98 to $4.20 per a half gallon, is particularly cold-filtered for the purpose of making it has extra 50% protein, 30% more calcium, and 50% less sugar than conventional milk. 
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The Decisions for Miller Lite Brand
The Decisions for Miller Lite Brand
3 pages (750 words) , Essay
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The decision to change the packaging has enormously boosted the brand positively. The brand has gained momentum in the market as consumers now view it as taking quality and original beer. The white packaging makes it unique from other drinks hence making the brand to be popular. Besides, the brand has gained recognition and improved sales.
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The Key Aspects of Marketing and Sales Professionals
The Key Aspects of Marketing and Sales Professionals
5 pages (1250 words) , Essay
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As the demand for different commodities increases in the local and in the international markets as a result of an increase in population, firms have come up with different strategies to market their products. On their part, sales executives aim at creating a strong positive relationship with their clients in order to ensure repeat purchases. 
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Social Media/Social Network, Aims and Objectives
Social Media/Social Network, Aims and Objectives
15 pages (3750 words) , Essay
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The paper in a more focused fashion works to understand the social networking activities carried out by McDonald’s and how the company aimed at gaining needed competitive advantage relating to its competitors. In that, both theoretical or secondary and primary analysis would be conducted in the form of taking interviews to gain a holistic understanding of the same.
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The Importance of Academic Journals
The Importance of Academic Journals
10 pages (2500 words) , Essay
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In this case, the writer is attending the second interview at the Barclays Bank. In the interview, he is told by the marketing manager that he finds absolutely no reason, motivation or time to read academic journals. The writer was asked by the marketing manager of Barclays Bank to convince him of the importance and relevance of reading the Journal of Services Marketing.
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The Making of Company Name
The Making of Company Name
2 pages (500 words) , Assignment
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For a company to create a good first impression and an ideal image among its targeted customers, it has to have a good and reflective name. A good company name should have the components of stickiness or memorable to the customer, should be short, phonetic, functional in terms of the services provided by the company, and inventive among others.
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The Importance of the Physician in the Generic and Trade-name Prescription Decision
The Importance of the Physician in the Generic and Trade-name Prescription Decision
2 pages (500 words) , Article
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The goal of the article is to analyze the relevance of physicians whenever patients are receiving trade name or generic drugs in healthcare facilities. In this case, the article outlines how physicians have the ability to prescribe generic drugs or trade name to their patients by making prescription decisions since they are professionals.
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Sustainable Food Business Sector
Sustainable Food Business Sector
13 pages (3250 words) , Essay
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This research will begin with the statement that sustainable food can be defined as food that is being produced in the healthiest way without causing any impact on the environment. The term sustainability of performing business operations without harming the environment, offering fair wages to the farmers, and extending also possible support to the farming communities.
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Individual Reflective Report
Individual Reflective Report
11 pages (2750 words) , Term Paper
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The choice of topic was well thought out with regard to the percentage of market share held by Clarks compared to other brands. However, there was a wide range of brands to choose from which posed a challenge. Many competitors in the same market, for example, M&S and Sports Direct that also command a better part of the market.
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Consumers Activities and Consumption
Consumers Activities and Consumption
4 pages (1000 words) , Assignment
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Notably, there is a clear agreement between theorists of modernity consumption and those of post-modernity consumer society concerning the centrality of consumption to contemporary capitalism and modern culture. The purpose of this summary is to show some elementary concepts and theories concerning consumption.
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Employee Relations And Customer Satisfaction
Employee Relations And Customer Satisfaction
2 pages (500 words) , Case Study
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Conducive customer environment is another strategy, where the bank provides the customer with a spacious room where they can sit and hang out, all the time enjoying Wi-Fi services and Bank’s blended coffee. It provides the customer with comfortable chairs, not desks. Advertising is another strategy applied by this bank to lure in customers.
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Business Plan, Which Is Bringing Body Implants To the Mass Market
Business Plan, Which Is Bringing Body Implants To the Mass Market
8 pages (2000 words) , Essay
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This paper tells that biohacking is a well-known method of employing biology in the process of hacking. It includes a number of movements and practices that start with the Grinders. The Grinders are engaged in installing DIY body enhancements after designing a successful plan. It is also known as magnetic implants to the DIY biologists, who carry out gene sequencing at home.
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Relationship between Direct Marketing and Branding
Relationship between Direct Marketing and Branding
6 pages (1500 words) , Essay
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This research will begin with the statement that direct marketing is a form of advertising that allows non-profit organizations and businesses to communicate directly with the customer via different advertising techniques. Direct marketing strategy majorly includes email, cell phone text messaging, online display advertisements, interactive consumer websites, television commercials etc.
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Alroy Drawer Runners
Alroy Drawer Runners
8 pages (2000 words) , Essay
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According to the study, Alroy Drawer Runners, support technologies include welding capabilities and cutting using Waterjet systems to ensure rapid and precise metal formations which comply with ISO 9001 quality standards accepted as total quality measures worldwide. Lean manufacturing philosophy ensures more efficient cost controls. 
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Failure of McDonalds Company in Entering China Market
Failure of McDonalds Company in Entering China Market
14 pages (3500 words) , Download 1 , Essay
This paper illustrates that institutions face several challenges in entering new markets which determine their success or failure. The process of market entry involves various procedures and research to ensure that the incorporation into the new market is a success. Many multinational corporations have expanded their operations to different countries and withstood the difficulties. 
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The New Volkswagen Beetle
The New Volkswagen Beetle
6 pages (1500 words) , Research Proposal
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It has received so many competitors over the years, and the numbers continue increasing. The traditional rivals are Japan’s Honda and Toyota, as well as United State’s Ford and GM. These are companies that have had a great impact in the recent past, something that has maintained a great impetus in making Volkswagen grow its portfolio over the years.
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The SWOT and the PESTLE Analysis of Morrison Plc
The SWOT and the PESTLE Analysis of Morrison Plc
12 pages (3000 words) , Essay
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The study leads to the conclusion that both the SWOT and the PESTLE analysis are strategic marketing models to assess the organizations. In this regard, the SWOT analysis of Morrison reflects that more than 500 stores only in the United Kingdom remain the strength for the company as this chain of stores enables the company to access to the customers and generate sales.
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Need of a Salesperson to Push Products
Need of a Salesperson to Push Products
6 pages (1500 words) , Essay
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Poon and Fatt (2000) define a salesperson as an individual whose duty is to sell products and services to willing and able entities in return for money and other compensation. Sales can take place through direct sales, Pro-forma sales, and agency-based sales. It may also take place through indirect methods or vending machines.
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Brand Image and Corporate Identity
Brand Image and Corporate Identity
3 pages (750 words) , Download 1 , Essay
The main aim of the brand name is to enable customers to distinguish a particular product from a pool of substitutes. An effective marketing plan includes a brand name that the organization holds onto to enhance better response from customers. Marketing executives create unique brand names that are attractive to the customers.
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Effective Market Hypothesis
Effective Market Hypothesis
15 pages (3750 words) , Essay
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 The contemporary and future earnings, book values and dividends are considered in the analysis. The accounting has to provide the underpinnings of the owners’ equity accounting. This is capable of constructing surplus relation applies; dividends reduce current book value and current earnings.
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Investment Environment
Investment Environment
14 pages (3500 words) , Assignment
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The market of Saudi Arabia will be analysed with respect to different parameters. The analysis of the market will help to bring out the potential and threats of the market for the international business operations. This report will assist to provide details about marketing opportunities and potentials for the global business environment.
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Public Relations, Publicity and Corporate Advertisement
Public Relations, Publicity and Corporate Advertisement
6 pages (1500 words) , Term Paper
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The customers are then asked to purchase the product. Normally, the prospects display some objections, which lead to a negotiation phase. Here, they struggle to overcome the objections and ‘close’ the sale. At this point, it is either the prospect complies and accepts the product usually after some battle. 
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MailChimp as One of The Newsletters in Advertising
MailChimp as One of The Newsletters in Advertising
3 pages (750 words) , Essay
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This marketing tool has the following advantages: it provides the users with a variety of email templates that include email newsletter designs, email card templates, templates for event invitations among others. The disadvantage includes the overgeneralization of the message which might make it irrelevant to some users.
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Factors behind the Growth and Increasing Globalization of Ted Baker Retail Brand
Factors behind the Growth and Increasing Globalization of Ted Baker Retail Brand
8 pages (2000 words) , Essay
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This paper illustrates that Ted Baker refers to an international retailer dealing with cloth selling. The retail store is located in Glasgow city in Scotland where in early 1988 the retail specialized on selling men’s shirt. The result from the retail performance has led to a successful growth of its business across the Middle East, Asia, Australasia and Europe.
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The Reason for the Shift from Transactional To Relationship Marketing
The Reason for the Shift from Transactional To Relationship Marketing
18 pages (4500 words) , Essay
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The paper tells that the changing market environment has led to a shift from transactional marketing to relationship marketing. Relationship Marketing entails a marketing course that aims at the development of close interaction with chosen suppliers, customers, and competitors for value generation through collaboration and cooperation.
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Integrated Marketing Communication
Integrated Marketing Communication
8 pages (2000 words) , Essay
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From this paper, it is clear that the communication takes place between the buyers and the sellers, as the seller tries to sell the product using various communication strategies. In addition, the buyers sell the product to the sellers and collect feedback from them regarding its quality and durability.
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International Publicity: Concepts and Applications
International Publicity: Concepts and Applications
5 pages (1250 words) , Assignment
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A salesperson is always required to push products across a channel. If this salesperson does not do it well, then there are problems which need to be solved. This is so sad because a salesperson has the task of representing a product as a human figure and s/he is essentially the custodian behind it.
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Ben Hou Lodge And Characteristics Of Market Segment
Ben Hou Lodge And Characteristics Of Market Segment
2 pages (500 words) , Case Study
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The broad market is the filthy rich which has been characterized by the businessmen. When we go deeper into this market segment we find out that the different segments are the playboys, the politicians and other celebrities are part of this select target market. Why are most of the target customers likely to be foreigners instead of New Zealanders?
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Issues of International Marketing
Issues of International Marketing
8 pages (2000 words) , Assignment
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The researcher gives detailed information about IKEA’s entry model in China which was primarily determined by the economic, political and social aspects of the country and determines diversified means of marketing in order to enhance brand awareness and revenue in the competitive market
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Retail Failure of Tesco
Retail Failure of Tesco
10 pages (2500 words) , Essay
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The present research has identified that Tesco set up a branch in the United States. The stores had been built using the convenience store structure. The convenience store is characterized by the exclusive cashier’s booth. The people will have lesser time to line up and pay for their products bought.
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