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Marketing Essays

Result for Subject Marketing:
19702 essays
The Financial Performance of the UK Hotel Industry Marketing Dissertation
52 pages (392 words) , Dissertation
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The paper entitled 'The Financial Performance of the UK Hotel Industry' is a cognitive example of a marketing dissertation. This study provides a detailed understanding of the financial performance of the UK hotel industry. During the past decade, the UK hotel industry has suffered from both ups and downs.
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Market Segmentation for McDonalds in the UK Marketing Report
6 pages (19 words) , Download 0 , Report
Free
The paper “Market Segmentation for McDonald’s in the UK” is a helpful example of a marketing report. According to the CIM (2015, p. 1), consumer purchasing behavior is shaped by various forces of marketing. Thus, marketing refers to the identification, anticipation, and satisfaction of requirements by both the potential and existing consumers in a profitable manner.
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Customer Relations and Satisfaction Plan for Natural Food Store Marketing Case Study
7 pages (1812 words) , Download 0 , Case Study
Free
The paper “Customer Relations and Satisfaction Plan for Natural Food Store” is a meaty example of a marketing case study. A plan for improving customer relationships and increasing satisfaction finds a basis from the extent to which the modern business environment provides diverse options for customers, especially in the age of e-commerce.
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Measuring Service Quality in the Chinese Telecommunications Industry Marketing Case Study
13 pages (3416 words) , Download 0 , Case Study
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The paper “Measuring Service Quality in the Chinese Telecommunications Industry ” is a useful example of a marketing case study. Unlike in the manufacturing industry where products are produced as sold to customers through different chains, in the services industry customers are an important part of the production process.
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The Competitive Advantage in Strategic and Sustainable Procurement Marketing Case Study
17 pages (4313 words) , Download 0 , Case Study
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The paper “The Competitive Advantage in Strategic and Sustainable Procurement” is a perfect example of a marketing case study. Procurement as part of the supply chain has been linked to the overall strategic development of the organization. Organizations do understand the role procurement plays in the organization, but aspects of outsourcing and globalization have given procurement a new outlook.
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Zara - Global Markets and Entry Strategies Marketing Case Study
8 pages (51 words) , Download 1 , Case Study
Free
The paper “Zara - Global Markets and Entry Strategies” is a thoughtful example of the marketing case study. Zara is an international fashion brand based in Spain. It is considered the most profitable brand of Inditex. Inditex is known as the largest apparel retailer in the world. Zara has approximately 2000 stores worldwide. The company started internalization from the year of 1988.
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Jewellery Box Company - Social Media Marketing and SMART Objectives of the Strategic Plan Marketing Case Study
11 pages (2896 words) , Download 0 , Case Study
Free
The paper “Jewellery Box Company - Social Media Marketing and SMART Objectives of the Strategic Plan” is a perfect example of the marketing case study. Jewelry Box Company (Jewellerybox.co.uk) is a company based in the United Kingdom that deals with the retail of jewelry such as rings, necklaces, earrings, and other types of products.
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Volkswagens Big Creative Marketing Idea Marketing Report
9 pages (2245 words) , Download 0 , Report
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The paper “Volkswagen’s Big Creative Marketing Idea” is a meaningful example of a marketing report. Manufacturing companies face numerous challenges that affect their daily operations and as well, their income. However, with the right strategies, these challenges can be overcome and the required targets achieved.
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Touch Screen Research and Marketing and the Consumer Opinion on Its Efficacy Marketing Research Paper
10 pages (1847 words) , Download 0 , Research Paper
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The paper “Touch Screen Research and Marketing and the Consumer Opinion on Its Efficacy” is a meaningful example of a marketing research paper. The use of surveys by most organizations is a bid to understand the target population and create ample knowledge that can create an advantage in the market.
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Market Segmentation Marketing Dissertation
15 pages (4775 words) , Download 0 , Dissertation
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The paper 'Market Segmentation' is a detailed example of a marketing dissertation. In recent times, marketers have developed a consumer-centric approach towards introducing a new product or service to the market. Intense competition in every industry and the need to stay ahead in the race are the primary factors that influence every move.
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Lenovo's Marketing Strategy Marketing Essay
9 pages (2214 words) , Download 0 , Essay
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The paper 'Lenovo's Marketing Strategy' is a detailed example of a marketing essay. Lenovo is not a new name in the world of electronics; yet, it has been only recently that it was able to expand globally. With this in mind, it may be quite helpful to analyze the manner in which it will market its products in the European market.
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The Growing Role of Knowledge and Information in Socio-Economic Development Marketing Essay
16 pages (3794 words) , Download 0 , Essay
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The paper 'The Growing Role of Knowledge and Information in Socio-Economic Development' is a helpful example of a marketing essay. The universities, being the product of European culture, from the very beginning, sought not only knowledge for the sake of knowledge but also the production of knowledge in order to grow.
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Effectiveness of Visual Merchandising in E-Commerce to Increase Sales Marketing Dissertation
41 pages (11357 words) , Dissertation
Nobody downloaded yet
The paper "Effectiveness of Visual Merchandising in E-Commerce to Increase Sales" is an excellent example of a dissertation on marketing. Visual merchandising can be considered an effective marketing tool that can help to achieve increased customer preference and sales volume. Online retailers are adopting it over the past years, to increase their sales and to strengthen their brand image.
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Mobile Marketing Activities to Engage Customers Marketing Case Study
6 pages (1507 words) , Download 0 , Case Study
Free
The paper “Mobile Marketing Activities to Engage Customers” is a great example of a marketing case study. This paper focuses on a travel company titled “Expedia” and provides an in-depth analysis of mobile marketing activities that it uses to engage customers. It is suggested that the company covers all platforms and all devices in order to maximize the potential audience.
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Marketing Mix for Barone Shop Marketing Report
8 pages (38 words) , Download 0 , Report
Free
The paper “Marketing Mix for Barone Shop” is a comprehensive example of a marketing report. The company involves the sale of fashionable and designed ready-to-wear clothes. Barone shop is located in Florence. The shop gains its inspiration from the art and culture of Florence. The company offers a wide range of ready-to-wear items and glamorous accessories.
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McDonald Rebirth Moderation Marketing Case Study
7 pages (1830 words) , Download 0 , Case Study
Free
The paper “McDonald Rebirth Moderation ” is an engrossing example of a marketing case study. The issue of Mcdonald's concerning rebirth via moderation revolves around the adoption of the “becoming tough” approach in the area of the corporate administration toward franchisees irrespective of whether it angers some, versus making sure that they take a more active role in the company’s future directions.
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Ford Motor Company - Contemporary Thinking in Marketing Referral Package Marketing Case Study
10 pages (2848 words) , Download 1 , Case Study
Free
The paper “Ford Motor Company - Contemporary Thinking in Marketing Referral Package” is an actual example of a marketing case study. The intensive competition in today’s business world has led to the development of various strategies by contemporary firms so that they are able to sustain themselves in the quest of earning greater market share.
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Is There Likely to Be Continuing Demand for Chinese Granite in the UK Kitchen Worktops Marketing Dissertation
49 pages (408 words) , Download 1 , Dissertation
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The paper “Is There Likely to Be Continuing Demand for Chinese Granite in the UK Kitchen Worktops?” is an excellent example of a marketing dissertation. This study provides a detailed understanding of the most effective marketing strategies that should be adopted by the Chinese granite companies to expand successfully in the UK.
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Amazon com Inc - Marketing Strategy Marketing Report
13 pages (2985 words) , Download 0 , Report
Free
The paper “Amazon.com Inc - Marketing Strategy” is a meaningful example of a marketing report. Amazon.com Inc. is a global e-commerce firm that is headquartered in Seattle, the USA. The company was established in 1994 by Jeff Bezos when it operated as an online bookstore. The company later expanded to offer customers a range of products such as video home systems (VHS), toys, jewelry, food, etc.
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Intel Corporation - Dynamic Capabilities during Microprocessors Breakthrough Marketing Statistics Project
8 pages (37 words) , Download 0 , Statistics Project
Free
The paper “Intel Corporation - Dynamic Capabilities during Microprocessors Breakthrough” is a bright example of a marketing statistics project. These days most of the research papers are written about business-to-consumer technological corporations with which people have direct experiences such as Amazon, Tesla, or Whole Foods.
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Social Medias Role in Female Consumers Loyalty and Purchase Intention of Makeup in China Marketing Dissertation
60 pages (18004 words) , Dissertation
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The paper “Social Media’s Role in Female Consumers’ Loyalty and Purchase Intention of Makeup in China” is a relevant example of a marketing dissertation. The research intends to evaluate the role of social media platforms in enhancing the brand awareness, brand loyalty, and purchase intention of the customers.
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Global Marketing Plan of Supernature Oils Marketing Essay
17 pages (4232 words) , Download 0 , Essay
Free
The following paper 'Global Marketing Plan of Supernature Oils' is a perfect example of a marketing essay. This report was written to provide a global marketing plan for Supernature Oils. This is a family-own company that is located in Scotland and sells rapeseed oils with and without some infusions.
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The Performance of Heineken Marketing Case Study
6 pages (1781 words) , Download 0 , Case Study
Free
The following paper under the title 'The Performance of Heineken' is a forceful example of a marketing case study. Heineken is a leading beer brand that has started exporting since 1930. The iconic beer brand was led by the global brand manager Cyril Charzat by enforcing the glocal branding strategy.
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NUCOR Competitive Analysis Marketing Case Study
5 pages (1267 words) , Download 0 , Case Study
Free
The paper “NUCOR Competitive Analysis”  is a brief example of a marketing case study. This study examines the competitive strategies used by Nucor Company a steel manufacturing organization to meet its objectives. Competitive strategies: Nucor utilizes a variety of strategies to achieve its goals. It is an innovative company producing diverse steel products for the existing and emerging market.
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Strategic Management by Finlay Marketing Dissertation
63 pages (352 words) , Dissertation
Nobody downloaded yet
The paper “Strategic Management by Finlay” is a forceful example of a marketing dissertation. The objectives of the essay were to evaluate the impacts of positive as well as negative information about a brand (both corporate and product) on the consumers’ perceptions with relation to their CSR activities.
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Marketing Intelligence Marketing Coursework
20 pages (6246 words) , Download 0 , Coursework
Free
The paper “Marketing Intelligence” is an intriguing example of marketing coursework. Hedin, Hirvensalo, and Vaarnas (2014) define Marketing Intelligence as a procedure under which entities in order to attain better marketing positions among the competitors, collect relevant information about its external environment for the decision-making process.
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Strategic Brand Management Marketing Case Study
8 pages (2052 words) , Download 1 , Case Study
Free
The paper “Strategic Brand Management” is a sage example of a marketing case study. Beyond a reasonable doubt, it is safe to claim that in terms of international entrepreneurship an immensely important role plays strategic brand management. In other words, it helps to maintain, improve and uphold the brand at home as well as in international markets so its name is associated with positive results.
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Role of Digital Marketing to Build Customer Relationships in Amazon Com, Inc Marketing Dissertation
48 pages (14528 words) , Download 1 , Dissertation
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The paper “Role of Digital Marketing to Build Customer Relationships in Amazon Com, Inc” is an excellent example of a marketing dissertation. Digital marketing has emerged as a significant tool because traditional promotional techniques have lost importance. Consequently, digital marketing tools have emerged which have the capability of improving the relationship with customers.
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Effects of Globalization on the Marketing and Strategy of Apple Marketing Dissertation
48 pages (121 words) , Download 1 , Dissertation
Premium+
The paper “Effects of Globalization on the Marketing and Strategy of Apple” is a brilliant example of a marketing dissertation. Apple is a global organization that is based in the United States. The corporation has undergone a great deal of growth in the past 20 years. This incredible significant growth is encouraged by the organization taking advantage of the revolution in the field of technology.
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Future of Retail in 2020-2025 Marketing Speech or Presentation
6 pages (1935 words) , Download 0 , Speech or Presentation
Free
The paper “Future of Retail in 2020-2025 ” is a creative example of a marketing presentation. As per Alison Kenney (“Retail Industry Outlook”), the main drivers of the retail industry are convergence and diversification where retailers are adapting varied schemes and inventive methods to improve their services.
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Digital Marketing Strategies Marketing Assignment
12 pages (2199 words) , Download 0 , Assignment
Free
The paper “Digital Marketing Strategies” is an inspiring example of a marketing assignment. The organization is called Creating Better Futures and is based in the UK and Zimbabwe.  Type of organization The organization is a charity organization run by volunteers in the UK and Zimbabwe.
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How Does Versace Online Store Influences Loyal Customer Behaviour in the UK Marketing Research Proposal
13 pages (3225 words) , Download 0 , Research Proposal
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The paper “How Does Versace Online Store Influences Loyal Customer Behaviour in the UK?” is an intriguing example of the marketing research proposal. The study will focus on how the Versace online store influences loyal customer behavior in the UK. The aim is to identify how the online platforms impacted Versace regarding loyal customer behavior.
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Marketing Plan for Jisr Company Marketing Case Study
9 pages (2476 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Jisr Company" is a great example of a case study on marketing. The paper presents a marketing plan for a company called Jisr. This is a company that helps students to find a scholarship that is most suitable for their future careers. It also provides additional services like improving one's English, academic training, and so on.
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Hamleys Toy Store - Detailed Marketing Mix of the Brand Marketing Report
13 pages (57 words) , Download 2 , Report
Free
The paper “Hamleys Toy Store - Detailed Marketing Mix of the Brand” is a relevant example of a marketing report. Environmental analysis of a business involves the systematic process through which the internal and external factors in business are identified and their impact is assessed to come up with a strategy to eradicate or mitigate the impact.
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Implementation Plan of the Market Entry Mode in UK and US Marketing Case Study
9 pages (2684 words) , Download 0 , Case Study
Free
The paper "Implementation Plan of the Market Entry Mode in UK and US" is a perfect example of a case study on marketing. This project is based on the implementation plan of the internationalization motives of Xiaomi Inc. in the markets of the UK and USA. The company, which is best known for its marketing and selling of low-priced smartphones, is now planning to operate on a global platform.
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Environmental Analysis of Hamleys Toy Store Marketing Report
11 pages (28 words) , Download 1 , Report
Free
The paper “Environmental Analysis of Hamleys Toy Store” is an outstanding example of a marketing report. Since the invention of toys, the toy industry has been manufacturing affordable toys for every child in the United Kingdom. The demand for toys boomed as children started to demand more customization of their favorite film characters.
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Export Strategy of Cocoa Products from India to EU Marketing Term Paper
9 pages (2239 words) , Download 0 , Term Paper
Free
The paper "Export Strategy of Cocoa Products from India to EU" is a brilliant example of a term paper on marketing. The UK has imported £ 162 mn cocoa products in the year 2015. Cocoa and Cocoa butter are mainly used in the preparation of chocolates, soft drinks, alcohol, Jam, and food products. British consumers have a long and distinguished history with chocolates.
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General Electric, General Motors, and Ford's Market Level Strategy Marketing Case Study
6 pages (1701 words) , Download 0 , Case Study
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The paper “General Electric, General Motors, and Ford’s Market Level Strategy” is a detailed example of a marketing case study. General Electric is a massive, highly profitable, and diversified multinational that has many very good but much-unrelated businesses. Commercial financing and airplane engines carry numerous opportunities for economies of scale and cost reduction.
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External and Internal Analysis of Supernature Oils Marketing Case Study
6 pages (19 words) , Download 0 , Case Study
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The paper "External and Internal Analysis of Supernature Oils" is a perfect example of a case study on marketing. This report focuses on Supernature Oils which is a small family-owned company that produces a limited range of cold-pressed rapeseed oils, following traditional methods. A careful examination of internal as well as external factors will be carried out.
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Competitive Market Analysis of Coach, Inc Marketing Case Study
9 pages (2391 words) , Download 0 , Case Study
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The paper "Competitive Market Analysis of Coach, Inc." is a perfect example of a case study on marketing. Coach, Inc. has a long history in the fashion sector, famous for its manufacture and sale of leather products. The organization went through notable growth towards the end of the latest recession.
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Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers Marketing Literature review
8 pages (19 words) , Download 0 , Literature review
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The paper "Social Entrepreneurship - How TOM Shoes Attract Attention from Ethical Consumers?" is a good example of a literature review on marketing. Grimes, McMullen, Vogus, and Miller (2013, pp.460-463) stated that social entrepreneurship is the act of drawing different business techniques on both private and public companies.
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Global Marketing - The Global Economic Environment Marketing Essay
6 pages (1685 words) , Download 0 , Essay
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The paper "Global Marketing - The Global Economic Environment" is an outstanding example of an essay on marketing. The 21st century is experiencing a culinary revolution of globalization and revolution.  Local markets are no longer enough for the sale of products.  Global competitiveness has made it hard for a business to remain in the market with only concentration on the local market.
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Evaluation of Team RWB Social Media Campaign Marketing Essay
8 pages (2006 words) , Download 0 , Essay
Free
The paper "Evaluation of Team RWB Social Media Campaign" is an outstanding example of an essay on marketing. Social media networking websites are recognized to be extremely popular online platforms for cost-effective communication among different groups of users, including individual users, businesses, communities, government, and non-government organizations, etc.
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Factors Influencing Customer Satisfaction on Online Shopping at eBay and Taobao Marketing Research Paper
45 pages (14762 words) , Research Paper
Nobody downloaded yet
The paper "Factors Influencing Customer Satisfaction on Online Shopping at eBay and Taobao" is an excellent example of a research paper on marketing. This paper has carried inductive research to explore the factors that influence customer satisfaction in online shopping. Online shopping has to be defined in this dissertation as the sale and purchase of goods and services over the internet.
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Various Aspects of Marketing of Toyota Camry Marketing Case Study
8 pages (1992 words) , Download 0 , Case Study
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The paper "Various Aspects of Marketing of Toyota Camry" is a perfect example of a case study on marketing. In spite of the fact that there are certain famous brands in the automobile industry, they may not always be the most successful ones. Quite the opposite: it often happens that those companies that seem to lack a distinct image sell the biggest number of cars.
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Accessing Current Marketing Activities in Response to Current Trends Marketing Coursework
8 pages (22 words) , Download 0 , Coursework
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The paper "Accessing Current Marketing Activities in Response to Current Trends" is a perfect example of a case study on marketing. Scotland is a country of a vivid tourist destination. Tourism in Scotland is responsible for contributing a lump sum amount to the economy of Scotland. Tourists spend an average of £4bn per year.
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Fusion of Online and Offline Marketing Marketing Dissertation
59 pages (1066 words) , Dissertation
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The paper "Fusion of Online and Offline Marketing" is a worthy example of a dissertation on marketing. The advancement of science and technology, especially on the grounds of telecommunication and networking, has enabled marketers to add more value for their stakeholders. The online marketing and e-commerce platforms have attracted the attention of several retailers.
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Creation of a Digital Marketing Strategy and Plan for BBC News Channel Marketing Case Study
11 pages (2766 words) , Download 1 , Case Study
Free
The paper "Creation of a Digital Marketing Strategy and Plan for BBC News Channel" is a perfect example of a case study on marketing. If one takes a close look at the contemporary world one will be able to see that it is significantly different from its counterpart from the past. Indeed, the way in which humanity lived at the end of the previous century can hardly be compared to the modern-day.
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Public Relation Behaviors Marketing Research Proposal
8 pages (570 words) , Download 0 , Research Proposal
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The paper "Public Relation Behaviors" is an excellent example of a research proposal on marketing. Public relation refers to the way individuals, organizations, and companies communicate with the media as well as the public. There have been significant changes in digital public relations especially in the luxury industry of China according to the current study.
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How a New Fashion Brand Enter the Chinese Market for Young Person Marketing Coursework
25 pages (51 words) , Coursework
Nobody downloaded yet
The paper "How a New Fashion Brand Enter the Chinese Market for Young Person?" is an engrossing example of coursework on marketing. The literature review considers the study of theories and concepts that have already been assessed before. This helps the researchers to comprehend and acknowledge a specific topic on which the research is being conducted.
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201 - 250 results of 19702 items
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