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Marketing Essays

Result for Subject Marketing:
19702 essays
Success of Viral Marketing Marketing Coursework
9 pages (2628 words) , Download 0 , Coursework
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The paper 'Success of Viral Marketing " is an outstanding example of marketing coursework. Research has strongly indicated that sources of information that are personal have a greater impact as compared to sources that are firm-generated. Nevertheless, little is known as to why other opinions are more influential as compared to others.
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Chief Culture Officer - Pepsi Company Marketing Case Study
12 pages (3237 words) , Download 0 , Case Study
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The paper "Chief Culture Officer - Pepsi Company" is a good example of a marketing case study. The success of any brand within its domestic boundaries or internationally depends on the ability of the company to regard the consumer or customer as the determinant factor in all aspects pertaining to the brand.
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Marketing Strategy for Apple Inc Marketing Case Study
13 pages (3722 words) , Download 0 , Case Study
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The paper "Marketing Strategy for Apple Inc" is an outstanding example of a marketing case study. Apple Inc. stands out as one of the most prosperous business entities keep track of the factors that influence the smooth running of the organization as well as understanding the circumstances can revolutionize the all-important bottom line.
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Luxury Markets And Premium Pricing Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
Free
The paper "Luxury Markets And Premium Pricing" is a perfect example of a Marketing Case Study. Each and every product has a relation to another product or products. There are seven levels of product hierarchy that stretches from the basic needs to more particular needs that are able to satisfy those needs. Need family is based on the core need for the existence of a product family.
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Interpreting Brand Performance And Building Customer Loyalty Marketing Term Paper
9 pages (2250 words) , Download 0 , Term Paper
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The paper "Interpreting Brand Performance And Building Customer Loyalty" is a great example of a Marketing Term Paper. The market share for Weet-Bix is relatively higher than the market share of the competing brands. Market share describes the customer base of a given brand in a particular population. Weet-Bix has 37 people out of the total sample, closely followed by corn flakes at 24.
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How Competitive Forces Shape Strategy Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "How Competitive Forces Shape Strategy a wonderful example of a Marketing Case Study. There are nine business units of Samsung that are further categorized into three categories, they are Consumer Electronics, Mobile and IT Communications and Device Solutions (Samsung, 2014). In order to formulate the strategies to compete and survive, we will discuss strategic planning.
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The Global Upward Trend in the Profit Share Marketing Case Study
23 pages (5750 words) , Case Study
Nobody downloaded yet
The paper "The Global Upward Trend in the Profit Share" is a wonderful example of a Marketing Case Study. The market is becoming more competitive with consumer behaviors of purchase shifting to more advanced products. Therefore, it is the responsibility of each business to align itself with the specific needs of the target clients to increase its sales.
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Using Market Segmentation for Better Customer Service Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
Free
The paper "Using Market Segmentation for Better Customer Service" is a great example of a Marketing Case Study. Headquartered in Cincinnati in the United States, Procter & Gamble Co is an American multinational company that manufactures a diverse range of consumer goods. It has worldwide operations, including in the Arabian Peninsula, where it runs a subsidiary.
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The Best Transport Experience with Uber Marketing Essay
7 pages (1790 words) , Download 0 , Essay
Free
The paper "The Best Transport Experience with Uber" is a wonderful example of a Marketing Essay. One of the biggest challenges for most city dwellers is moving to and from their homes and workplace. A city like Auckland is crowded with both vehicles and people. Surprisingly the majority of her inhabitants own vehicles. Such scenarios are very common in big cities. 
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Emotiv Technology Company Business Strategies Marketing Case Study
7 pages (2084 words) , Download 0 , Case Study
Free
The paper "Emotiv Technology Company Business Strategies " is a great example of a marketing case study. Emotiv Technology Company has a high probability of gaining a competitive edge in the gaming market. Driven by the enthusiasm of gamers in finding video games that have aspects of actions combined with the thought-controlled psychographic profile is quite fascinating in the mind of gamers.
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Contemporary Marketing Issues Marketing Research Paper
8 pages (2347 words) , Download 0 , Research Paper
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The paper "Contemporary Marketing Issues" is a perfect example of a Marketing Research Paper. D.A. Garden Supplies is a firm that has been operational for thirteen years. The management of the business is divided between the owners, David and Alison. They employ five members of staff in full time and part-time basis to run the garden supply and nursery segment of the business. 
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Specific Marketing Strategies - Australias Salmon Market Marketing Case Study
9 pages (2456 words) , Download 2 , Case Study
Free
The paper 'Specific Marketing Strategies - Australia’s Salmon Market" is a good example of a marketing case study. The success of any marketing strategy depends on how well a company defines its target market and provides products and services that meet the needs of the customers in that market segment. Tassal’s customers are divided into different market segments that have varying needs and characteristics.
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Developing of New Channels of Distribution to Access the New Markets Marketing Assignment
14 pages (3674 words) , Download 0 , Assignment
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The paper "Developing of New Channels of Distribution to Access the New Markets " is a great example of a Marketing Assignment. The contents of this paper heighten on descriptive components of a strategic marketing plan that should be attached to the organization as well as the aspects of planning to meet the market edge. 
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Importance of Marketing Audit for a Company Marketing Assignment
15 pages (3750 words) , Download 1 , Assignment
Free
The paper "Importance of Marketing Audit for a Company" is a wonderful example of a Marketing Assignment. As businesses change every day, marketers have focused on strategies that are flexible and assisting the business to have a competitive gain. In some scenarios, the owners of the business have used additional characteristics or product reformation.   
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Marketing Strategies for UNE Life Marketing Case Study
11 pages (3230 words) , Download 0 , Case Study
Free
The paper "Marketing Strategies for UNE Life" is an outstanding example of a marketing case study. The University of New England is an institution that offers both academic and recreational services to its staff and students. The University is located in Armidale, a city in the Northern Tablelands, New South Wales of Australia.
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Suitable Strategic Market Programs for UNE Life Marketing Case Study
15 pages (4155 words) , Download 0 , Case Study
Free
The paper "Suitable Strategic Market Programs for UNE Life" is an outstanding example of a marketing case study. In the current market situation, strategic planners strive to create more value for their products with an aim of reducing costs and looking into ways by which to grow domestic markets in addition to building new markets and revenues.
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Marketing Innovations for Sustainable Destinations Marketing Case Study
16 pages (4264 words) , Download 0 , Case Study
Free
The paper "Marketing Innovations for Sustainable Destinations" is a wonderful example of a Marketing Case Study. There is arising need in most institutions especially those of higher learning to incorporate the schemes of mental and physical fitness in the daily undertakings. Currently, education centers are one of the places attended by many people.
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Driving the Next Generation of Lean Thinking Marketing Research Paper
15 pages (3750 words) , Download 0 , Research Paper
Free
The paper "Driving the Next Generation of Lean Thinkingrful example of a Marketing Research Paper. SportUNE is one of the two major services offered by UNE Life to the student’s fraternity as well as the community within UNE. SportUNE offers fitness facilities and classes to individual participants as well as teams, with facilities for both the old and young.     
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Marketing in the Public Sector Marketing Case Study
17 pages (4250 words) , Download 0 , Case Study
Free
The paper "Marketing in the Public Sector" Is a wonderful example of a Marketing Case Study. UNE Life is a name known to the commercials that permit steady and smooth means in which services, as well as facilities, are availed at the university. This form f business has made it possible to avail of a variety of goods as well as services to students as well as a staff member in a convenient way.    
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UNE Life - Strategic Marketing Plan Marketing Business Plan
17 pages (4800 words) , Download 1 , Business Plan
Free
The paper “UNE Life - Strategic Marketing Plan” is a cogent variant of the business plan on marketing. There is no single thing in life that can be achieved without a strategy. This applies to marketing as a factor of all businesses. Marketing cannot be looked at as a single entity but it is a combination of several factors tied together that are aimed at ensuring the success of the business, etc.
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Strategic Marketing Planning for the Small to Medium-Sized Business Marketing Case Study
14 pages (4098 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing Planning for the Small to Medium-Sized Business" is a perfect example of a Marketing Case Study. Strategic Market Planning is the process in which a business unit sets up decisions that can yield a profound competition in the market it serves. The strategic plan usually is based on the number of the marketing process.
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Marketing Organization Structure and Strategic Behavior Marketing Case Study
14 pages (3916 words) , Download 0 , Case Study
Free
The paper "Marketing Organization Structure and Strategic Behavior" is a great example of a Marketing Case Study. The process of investing and improvising an effective marketing strategy will require that the management team makes appropriate decisions and analysis (Whalley, 2010). Some of the factors to consider include the tally of competitors.
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Consumer Behavior Concepts and Strategies Marketing Term Paper
13 pages (3645 words) , Download 0 , Term Paper
Free
The paper "Consumer Behavior Concepts and Strategies" is a great example of a Marketing Term Paper. The paper which analyzes the strategic marketing strategy which UNE Life can adopt during the different phases in the product life cycle brings forward the different important areas which UNE Life needs to focus on better performance.
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Starbucks's Marketing Mix for Identifying the Core Components of the Company's Marketing Plan Marketing Case Study
6 pages (1606 words) , Download 0 , Case Study
Free
The paper “Stаrbuсks’s Marketing Mix for Identifying the Core Components of the Company's Marketing Plan”  is a meaty option of case study on marketing. Starbucks Coffee Company is the largest and most successful coffee company globally. The company was established in 1971, and some of its founders are Jerry Baldwin and Gordon Bowker.
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Marketing Strategies Issues Marketing Case Study
13 pages (3585 words) , Download 0 , Case Study
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The paper 'Marketing Strategies Issues' is a perfect example of a Marketing Case Study. Education is becoming one of the drivers of economic growth in most countries. As a result, the students are becoming the hub of cushioning these developmental activities. Learning institutions needs not only to focus on the knowledge that they are imparting on the students. 
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Customer-Based Brand Equity in the Team Sports Industry Marketing Case Study
12 pages (4095 words) , Download 0 , Case Study
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The paper "Customer-Based Brand Equity in the Team Sports Industry" is a perfect example of a Marketing Case Study. In the 21st century, sports have become big business across the globe. It is interesting the Sports are now playing a significant role not only in creating jobs but also contributing to the country’s GDP, economic regeneration and wealth creation (Ratten & Ratten, 2011, p.614).
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Marketing Strategies Which UNE Life Can Adopt during the Different Phases of the Product Life Cycle Marketing Business Plan
14 pages (3982 words) , Download 0 , Business Plan
Free
The paper “Marketing Strategies Which UNE Life Can Adopt during the Different Phases of the Product Life Cycle” is a convincing example of a marketing business plan. The paper provides a detailed strategic marketing strategy for UNE Life based on the different stages of the product life cycle through which the overall business dimensions can be shaped up.
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Choosing the Right Metric to Maximize Profit Marketing Case Study
16 pages (4000 words) , Download 0 , Case Study
Free
The paper "Choosing the Right Metric to Maximize Profit" is a great example of a Marketing Case Study. In this essay, different strategies of the market have been discussed to clear the understanding of strategic marketing planning. UNE life was formed in 2014 and came up with ten distinct and useful services under the UNE life umbrella. 
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Why Companies Should Have Open Business Marketing Assignment
12 pages (3648 words) , Download 0 , Assignment
Free
The paper 'Why Companies Should Have Open Business' is a great example of a Marketing Assignment. Suitable strategic marketing programs for UNE Life are defined through the mission that is purposed to equip students with the quality of information and skills. As such, the students are well trained based on their personal experience, commitments. 
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Interactive Effects of Marketing Strategy Formulation Marketing Case Study
15 pages (3750 words) , Download 0 , Case Study
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The paper "Interactive Effects of Marketing Strategy Formulation " is a great example of a Marketing Case Study. A marketing strategy provides the basis and cats as a roadmap for organizations enabling them to remain consistent with the goals and aims they want to achieve. Organizations as well must be in a position to formulate, implement, and even measure their marketing strategies. 
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Organizational Structures and Marketing Plans Marketing Case Study
17 pages (4250 words) , Download 0 , Case Study
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The paper "Organizational Structures and Marketing Plans " is a wonderful example of a Marketing Case Study. There are escalating levels of competition within the sporting industry especially with the rising concern on the health of people. Most organizations are coming into the market and creating an unstainable marketing strategy.  
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How to Grow a Business by Diversifying Successfully Marketing Case Study
15 pages (3750 words) , Download 0 , Case Study
Free
The paper "How to Grow a Business by Diversifying Successfully" is a perfect example of a Marketing Case Study. The higher education sector in England is developed and guided by a number of principles among them being strategic alignment, conformity, sensitivity, partnerships, good decision making, learning environment, and project management. 
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Azeta Pty Ltd - Innovation Enabling the Company to Attract More Customers Marketing Business Plan
12 pages (3073 words) , Download 0 , Business Plan
Free
The paper “Azeta Pty Ltd - Innovation Enabling the Company to Attract More Customers” is a meaningful variant of the business plan on marketing. The current system used at Azeta Pty Ltd lacks an online platform and solution which has negative impacts on the marketing and customer interaction process.
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International Marketing and Export Management Marketing Term Paper
15 pages (3750 words) , Download 0 , Term Paper
Free
The paper "International Marketing and Export Management" is a great example of a Marketing Term Paper. This report is a continuation of the previous report which focused on the potential the Sport UNE has in reference to UNE life. The analysis focused on sports available, the existing gaps that can potentially increase revenue for the organization.
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Marketing and Shake-Out Stage Strategies Marketing Term Paper
13 pages (3250 words) , Download 0 , Term Paper
Free
The paper "Marketing and Shake-Out Stage Strategies" is a perfect example of a Marketing Term Paper. UNE life is one of the best fitness and wellbeing programs being offered by universities in Australia. UNE life is a collaboration of services offered by the University of New England and SportUNE. UNE life offers a variety of sporting facilities and services to the University.
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Reconciling Diverse Measures of Performance Marketing Case Study
17 pages (4799 words) , Download 0 , Case Study
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The paper 'Reconciling Diverse Measures of Performance' is a perfect example of a Marketing Case Study. UNE Life is one company that is doing all ways and means to ensure life on campus is a little more comfortable. As the saying goes, 'work without play makes Jack a dull boy', there is a need for extracurricular activities, and that is where UNE Life comes in handy. 
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Consumer Behavior Concepts and Strategies Marketing Case Study
16 pages (4380 words) , Download 0 , Case Study
Free
The paper 'Consumer Behavior Concepts and Strategies' is a wonderful example of a Marketing Case Study. The report focuses on providing the strategic marketing strategy which UNE Life can use during the different phases of the product life cycle highlights some important areas and strategies which will ensure better results for the organization. 
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Assessing Marketing Performance Marketing Case Study
16 pages (4514 words) , Download 0 , Case Study
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The paper 'Assessing Marketing Performance' is a wonderful example of a Marketing Case Study. This strategic marketing plan is based on Sport UNE. Sport UNE is located at the University of New England Australia. The sporting facility is used by both university and the local community for sports, fitness, and health (SportUNE, 2015). 
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The Core Marketing Concepts of McDonald's Marketing Case Study
6 pages (1849 words) , Download 0 , Case Study
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The paper "The Core Marketing Concepts of McDonald's" is a wonderful example of a Marketing Case Study. The marketing concept is a simple and spontaneous philosophy that allows companies to achieve their goal that is based on the need and wants of the consumers and giving satisfaction more than the competitors do.
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Pioneer Strategy for New Market Entry Marketing Case Study
14 pages (4085 words) , Download 0 , Case Study
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The paper "Pioneer Strategy for New Market Entry" is a great example of a Marketing Case Study. This paper presents a strategic marketing plan for the UNE organization. UNE is an institution of higher learning with different offers that constitute its business portfolio. In particular, the business comprises of graduation services, online shopping of books & other research support services. 
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Relevance of the Pioneer Program Marketing Case Study
18 pages (4500 words) , Download 0 , Case Study
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The paper "Relevance of the Pioneer Program" Is a good example of a Marketing Case Study. Being a pioneer of a certain business as given in the marketing I document is a very important aspect of marketing (Louis et al, 1969, p.156). We see that UNE Life offers a large market for starting a business. As we see in the previous document, my idea was to introduce new documents. 
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Growth-Market Strategies for Market Leaders in the Sporting Industry Marketing Case Study
16 pages (4000 words) , Download 0 , Case Study
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The paper "Growth-Market Strategies for Market Leaders in the Sporting Industry" is a great example of a Marketing Case Study. Most successful business entities keep track of the factors which influence the smooth running of the organization as well as understanding the circumstances can revolutionize the all-important bottom line. Identifying internal and external factors. 
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International Marketing and Export Management Marketing Case Study
14 pages (3944 words) , Download 0 , Case Study
Free
The paper "International Marketing and Export Management" is a great example of a Marketing Case Study. The report which looks at determining the strategic marketing strategy for UNE Life has brought forward different dimensions based on which marketing strategy has been crafted out. It is clearly identified that UNE Life has a great opportunity.
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Macedon Ranges Marketing Plan Marketing Case Study
15 pages (4018 words) , Download 0 , Case Study
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The paper "Macedon Ranges Marketing Plan" is a good example of a marketing case study. The Macedon Ranges is a tourist region in Victoria, Australia. It is a very cultural region, with rural villages as part of the sites to see. There are cultural events all year through, and these vary with the seasons. These include farmers’ markets and horse racing tournaments.
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Global Consumer Behavior Marketing Case Study
12 pages (3263 words) , Download 0 , Case Study
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The paper "Global Consumer Behavior" is a wonderful example of a Marketing Case Study. This section seeks to explore various factors that affect consumer behavior in making their purchase decisions. Consumer behavior is the buying behavior of prospective consumers. It is the selection, purchasing, and consumption of goods by the consumers. 
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Buying Behavior Types Marketing Research Paper
10 pages (3260 words) , Download 0 , Research Paper
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The paper "Buying Behavior Types" Is a wonderful example of a Marketing Research Paper. Consumers have four main types of buying behavior influenced by different factors relating to consumer needs. This behavior includes; complex behavior, dissonance tendencies, variety-seeking, and habitual purchasing traits behavior. This section explains each of these consumer buying behavior types in detail.
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Key Factors Influencing the Purchasing Behavior in Gold Ornament Marketing Case Study
8 pages (2434 words) , Download 0 , Case Study
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The paper "Key Factors Influencing the Purchasing Behavior in Gold Ornament"  is a perfect example of a Marketing Case Study. Perhaps the earliest use of gold is in what is today Eastern Europe, where civilizations there used the precious metal, mined from Transylvanian Alps to fashion decorative objects in 4000 B.C. 
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The Vector Model of Preferences Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper "The Vector Model of Preferences" is a perfect example of a Marketing Case Study. ACCKP is the Aboriginal Cultural Centre and Keeping Place, Armidale, NSW, Australia. It is a centre that is bases on the community and it presents a portfolio of indigenous Australian culture and arts (ACCKP, 2015). This community-based center offers a wide range of Aboriginal cultural activities.
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Adventure Park - a Need to Increase Customer Loyalty to Realize More Profit Margin Marketing Report
13 pages (3423 words) , Download 0 , Report
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The paper “Adventure Park – a Need to Increase Customer Loyalty to Realize More Profit Margin” is a fascinating variant of a report on marketing. Adventure Park is a water park and amusement park situated in Victoria near Geelong. The adventure park has several attractions including water playgrounds and water slides.
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Customer Relationship Management and Marketing Concept Marketing Article
7 pages (2106 words) , Download 0 , Article
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The paper "Customer Relationship Management and Marketing Concept " is a great example of a Marketing Article. This paper is a combination of marketing-related articles. Though different, the topics discussed in the articles are greatly related. The first article majorly expresses how a marketing concept can be shared among a number of the organization as opposed to a marketing philosophy. 
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