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Marketing Essays

Result for Subject Marketing:
19914 essays
Nokia Product Innovation Marketing Case Study
9 pages (2495 words) , Download 0 , Case Study
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The paper “Nokia Product Innovation” is a great variant of the case study on marketing. Throughout the 1990s until 2007 when Apple introduced the iPhone, Nokia was the leading mobile phone company in the whole world. The company’s market share further dropped when phones that run on Google’s Android software were introduced in 2008.
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Exporting Processed Cheese from Australia to South Korea Marketing Case Study
10 pages (2739 words) , Download 0 , Case Study
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The paper "Exporting Processed Cheese from Australia to South Korea" is an outstanding example of a marketing case study. The Republic of Korea is one of the fastest-growing markets for processed cheese in the Asia Pacific because of high and growing per capita income, rapid urbanization and changing lifestyle and dietary habits that have increased the demand for processed food.
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Pestel Analysis and Competitors Analysis of Chapstick Company Marketing Case Study
11 pages (3150 words) , Download 0 , Case Study
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The paper "Pestel Analysis and Competitor’s Analysis of Chapstick Company" is a perfect example of a case study on marketing. PESTEL Analysis is of great importance for Chapstick® Company as it focuses on the future prospects of other production factors. This is because of the dangers and effects of powers and external pressures that will face Chapstick® Company.
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Small Business Marketing - Sun Motel Marketing Case Study
9 pages (2317 words) , Download 0 , Case Study
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The paper "Small Business Marketing - Sun Motel " is an outstanding example of a marketing case study. A mission statement should ideally clearly spell out the organization’s reason for existence. In a nutshell, then a mission statement should then answer questions of: What does the organization do? Why was the organization established? Who are its primary stakeholders?
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Marketing Communication - Beer Company Marketing Case Study
16 pages (4345 words) , Download 0 , Case Study
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The paper "Marketing Communication - Beer Company" is an outstanding example of a marketing case study. The importance of integrated marketing communications to business organisations is very significant. Integrating the various marketing communication strategies is the key to successful brand building and product management.
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Coca-Cola - Providing More Infrastructures in the Diverse Market to Satisfy Customers Needs Marketing Case Study
12 pages (3062 words) , Download 0 , Case Study
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The paper “Coca-Cola - Providing More Infrastructures in the Diverse Market to Satisfy Customers Needs” is a thoughtful variant of a case study on marketing. Coca-Cola is an international company that has its bases in Atlanta, Georgia in the United States of America. The company produces a variety of soft drinks across the world based on the different tastes and preferences of the consumers.
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Experience at the National Multicultural Event Marketing Case Study
8 pages (2201 words) , Download 0 , Case Study
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The paper “Experience at the National Multicultural Event” is a persuasive example of a case study on marketing. With the increasing levels of globalization resulting from liberalization of markets, efficient flow of information, and integration of markets, the level of competition in the hospitality sector has increased tremendously.
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Strategic Analysis and Future Strategic Direction of Virgin Atlantic Marketing Case Study
8 pages (2360 words) , Download 0 , Case Study
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Given the fact that travel services have a consequential demand, new entrants have the ability to have a share in the rather concentrated market. This effort might eventually lead to other considerable resources to be invested. The establishment of new airline firms eventually poses a threat to Virgin Atlantic airlines. Nevertheless, strategic alliances work miracles in this industry.
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Cango Second Analysis Marketing Case Study
7 pages (1798 words) , Download 0 , Case Study
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Correct evaluation of technological and operational benefits: It can be said that the in-depth knowledge regarding the new technology has automatically contributed to a better understanding of the new technology’s ability of contribution and change in the company’s already existing business process. 
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Marketing Challenges Facing Warby Parker Marketing Case Study
12 pages (3356 words) , Download 0 , Case Study
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Essentially, these actions point towards creating and maintaining a competitive advantage through strategic marketing and improving the brand name and product quality. This way Warby Parker stands to retain its market dominance even in the face of more affordable products from the competition by distinguishing itself from a quality supplier and vendor.
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Digital Marketing in Food and Nutrition Advertisement Marketing Case Study
6 pages (2781 words) , Download 0 , Case Study
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The author of this following paper states that you are what you eat. What this means is that the food, drinks, and drugs that take into our bodies have a lot of effect on how we turn out to be in several aspects of our lives including physical growth, psychological development, and social adaptation.
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Contemporary Marketing Portfolio Marketing Case Study
24 pages (6736 words) , Case Study
Nobody downloaded yet
Marketing goods and services not only introduces it to the public but also engages viewers to openly criticize the product or allow the advertisement to seduce them into buying, even if it is not necessary for them. In itself, marketing is not bad. Businessmen would naturally want to promote their products and gain profit from their production.
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Marketing and Communication: PayPal Marketing Case Study
10 pages (2628 words) , Download 0 , Case Study
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Online marketing also is known as internet marketing is a new marketing feature that just as explained earlier has revolutionized marketing. This refers to the use of the internet in marketing. Marketers currently use different features of the internet to market their products thereby increasing the awareness of their products and services.
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Marketing Proposal: Ritz Carlton, Almaty Marketing Case Study
10 pages (2748 words) , Download 2 , Case Study
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Ritz Carlton Hotel is one of the largest hotels and tourist attractions stopover that is located in the city of Almaty. It should be noted that this hotel is the mother hotel owned by Ritz Carlton Hotel Company, a company with 84 hotel outlets in Kazakhstan. Many who have ever been to the palace have a lot to say about the hotel. 
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Customer Services in Financial Organisations Marketing Case Study
8 pages (2221 words) , Download 0 , Case Study
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An alternate colossal variable is an Inseparability, this method of client service must be immaculate to acquire and hold custom at the purpose of contact. Financial Services in the UK offers an extensive variety of items from fundamental current records to exhortation and help with expansive ventures.
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Brand Analysis of the Flagship Store Zara Marketing Case Study
10 pages (2562 words) , Download 0 , Case Study
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In spite of its weaknesses and threats, Zara is a formidable brand. This is demonstrable from its growth over decades. The brand uses the marketing strategy of offering high-end clothing at low prices. Its target is a fashion-savvy consumer base that prefers trendy clothes at affordable prices. The Zara brand oozes sophistication as it creates new designs that reflect contemporary preferences.  
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Marketing Communication Strategy: Kwiggle Bikes Marketing Case Study
13 pages (3479 words) , Download 0 , Case Study
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The company has made a strategic decision to launch this bike in the UK market. However, the excellent physical characteristics of the bike are not enough for the project to be successful. It requires a through and critical analysis of the cycling industry and segment in the UK, accompanied by effective marketing communications plan. 
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Strategic Marketing Plan in Recreation Marketing Case Study
10 pages (2733 words) , Download 0 , Case Study
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Planning involves the formulation of relevant strategies to steer the organization in the preferred direction. The implementation stage involves the practical use of the plan. The control stage includes the ways in which any fallouts or drawbacks in the implementation phase are identified and rectified. 
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Marketing Issues of Tesco and Recommended Research Methods Marketing Case Study
11 pages (3550 words) , Download 0 , Case Study
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Operating in the international market requires effective data collection, analysis, and appropriate strategy. The development of an international market for any business has to be supported by the strategic steps taken by the firm for ensuring sustainable operations in the business house. This enhances the requirements of suitable research methods.
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The Impact of Boycotting Campaigns on Nike Marketing Case Study
11 pages (2907 words) , Download 0 , Case Study
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Some of the types of boycotts include instrumental and expressive. The instrumental boycott is designed to force an organization to retreat by applying economic pressure. The expressive boycott, on the other hand, is usually more concerned with “discourse” or simply, political discussion in interesting ways on what is right or wrong.
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Marketing Communications Plan for the Diner Marketing Case Study
11 pages (3130 words) , Download 0 , Case Study
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The campaign posters, flyers, and billboards are very effective in advertising the restaurant and the products and services offered. The advertising techniques have been applied by both small and big businesses for several centuries. Posters are developed through attractive and advanced printing approaches that apply colorful graphics.
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Expanding Social Media Presence of Fortune International Realty Marketing Case Study
7 pages (2001 words) , Download 0 , Case Study
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For many firms, deciding whether to expand their presence onto social networking sites is a decision driven by the need to have closer interaction with consumers and to build on brand awareness. For real estate firms, this is a difficult decision since they have to leverage the exclusivity of luxury with the accessibility of social networking sites.
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The Travelodge Marketing Plan Marketing Case Study
7 pages (2385 words) , Download 0 , Case Study
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For each and every business organization, the market is spread and varied depending on the demographics of the population that is within an economy. For international organizations of business, the demographics even present a wider challenge that is varied by segmentation of the different cultures and traditions within nations.
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Forecasting and Business Analysis - Adelaide Market Marketing Case Study
7 pages (1912 words) , Download 0 , Case Study
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The paper "Forecasting and Business Analysis - Adelaide Market " is an outstanding example of a marketing case study. The key purpose of this survey is to offer an economic indicator for Ourvees which is an international company that wants to venture within the Adelaide market. The information that was used within the survey includes the one availed by the Australian Bureau of Statistics regarding Adelaide’s RGRT.
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Starbucks Marketing Strategy and Strategic Marketing Issues Marketing Case Study
11 pages (3056 words) , Download 0 , Case Study
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The paper "Starbucks Marketing Strategy and Strategic Marketing Issues" is an outstanding example of a marketing case study.  Starbucks is a symbol of business success and its marketing strategy represents a unique combination that other businesses can actually emulate in enhancing competitiveness.
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Japan Country Analysis and Foreign Market Entry Mode Choice Marketing Case Study
20 pages (5533 words) , Download 0 , Case Study
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The paper "Japan Country Analysis and Foreign Market Entry Mode Choice" is an outstanding example of a marketing case study. The company has been expanding rapidly but has now saturated the domestic market with its pet care products. The pet care market consists of the sales of cat care, dog care, other pet care and pet healthcare products.
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Comparison of Foreign Market Entry Modes - Welsh Company Marketing Case Study
10 pages (2834 words) , Download 0 , Case Study
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The paper "Comparison of Foreign Market Entry Modes - Welsh Company " is an outstanding example of a marketing case study. Globalization has ultimately changed the way business is operated by many firms across the world. Through advances in technology and communication, the distance between the providers of goods and services and the consumers has been greatly reduced.
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The Role of the Marketing Manager of the Samsung Phone Marketed in the UK Marketing Case Study
11 pages (2993 words) , Download 0 , Case Study
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The paper "The Role of the Marketing Manager of the Samsung Phone Marketed in the UK" is an outstanding example of a marketing case study. Back in June 2010 the Samsung Galaxy S II was reviewed and proclaimed as the best phone in the UK market today, as in the observable universe Samsung Galaxy II just has got better! The "Phone of the Year" award was given to Samsung Galaxy S II by Mobile Choice UK in November 2011.
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Dominos Pizza Evaluation Marketing Case Study
8 pages (2185 words) , Download 0 , Case Study
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The paper "Domino’s Pizza Marketing" is an impressive example of a Marketing case study. Domino’s Pizza was founded in 1960 and has become a global leader in Pizza delivery in a chain of the company and franchise-owned stores in the United States and abroad. The company’s performance has improved over the years with the popularity of its brand doing well in the competitive business and runs over 9,000 stores in 50 US states and over 60 countries.
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Marketing Mix Critique of ALDI Stores, Australia Marketing Case Study
10 pages (2824 words) , Download 0 , Case Study
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The paper "Marketing Mix Critique of ALDI Stores, Australia" is an outstanding example of a marketing case study. ALDI is a discount supermarket chain that originated in Germany in 1913. Privately held by brothers Theo and Karl Albrecht, ALDI Group is a top competitor grocery store in the international retail food industry.
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Evaluation of Customer Service - Verizon Wireless Marketing Case Study
8 pages (2371 words) , Download 1 , Case Study
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The paper "Evaluation of Customer Service - Verizon Wireless " is an outstanding example of a marketing case study. Using the SERVQUAL model, this report examines the impact of service quality dimensions on customer satisfaction. Results indicated that all the 7 service quality dimensions positively influenced customer satisfaction in terms of loyalty and attitudes.
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Product Quality - Panasonic Rice Cooker Marketing Case Study
8 pages (2435 words) , Download 0 , Case Study
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The paper "Product Quality - Panasonic Rice Cooker" is an outstanding example of a marketing case study. Rice cookers are nearly everywhere in Japanese houses. They are very useful for not only people with a busy way of life, but for anybody who hates having to keep an eye at the time rice is cooking and desires that he or she could cook ideal rice always.
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Meridian Coffee and Tea Strategic Marketing Strategies Marketing Case Study
8 pages (2277 words) , Download 0 , Case Study
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The paper "Meridian Coffee and Tea Strategic Marketing Strategies" is an outstanding example of a marketing case study. A strategic marketing plan is an important integral in ensuring the success of a product or a service in the market. Marketing plans are utilised in different organisations and such a strategic marketing plan is Meridian Coffee and Tea Lounge.
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Strategic Marketing in Innovative Technology Companies Marketing Case Study
12 pages (3315 words) , Download 0 , Case Study
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Generally, the paper "Strategic Marketing in Innovative Technology Companies" is an outstanding example of a marketing case study. Smith always sat in his shop with his iPhone. Networking on social media is part of his routine and visiting the various sites of the industry has become part of his life.
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Global Market Opportunities - Boston Beer Company Marketing Case Study
11 pages (3260 words) , Download 0 , Case Study
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The paper "Global Market Opportunities - Boston Beer Company" is an outstanding example of a marketing case study. Boston beer Company was formed in the year 1984. Samuel Adams was an American patriot brewer. In honor of his contributions to the revolution of the beer company, his name was used as the beer brand.
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The Marketing Strategy of Qantas Airways Marketing Case Study
14 pages (3997 words) , Download 1 , Case Study
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The paper "The Marketing Strategy of Qantas Airways " is an outstanding example of a marketing case study. This report analyzes the marketing strategy for Qantas Airlines which will help the airlines to formulate, implement and develop marketing strategies based on the needs of the market. This report will formulate and lay stress on different angles and aspects like the market entry strategy.
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Cockington Green Gardens Customer Satisfaction Marketing Case Study
11 pages (3276 words) , Download 0 , Case Study
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The paper "Cockington Green Gardens Customer Satisfaction" is an outstanding example of a marketing case study. The solutions to the problems mentioned above can be found by applying a number of research methods. Observation, interviews and literature surveys are indicated for this research since the methods are not only efficient but also time-consuming.
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Corporate and Functional Objectives - G-etl Telecommunications Marketing Case Study
8 pages (2175 words) , Download 0 , Case Study
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The paper "Corporate and Functional Objectives - G-etl Telecommunications" is an outstanding example of a marketing case study. The process of starting an organization requires a well detailed strategy. Strategic planning is the process in which the direction and making of decisions are laid out in pursuing a business venture.
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Ryan-Air Competitive Advantage Marketing Case Study
11 pages (3014 words) , Download 0 , Case Study
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A competitive advantage exists when an organization is capable of delivering the same benefits as its competitors although at a cost that is lower. The organization is able to deliver benefits that are more than those of the same products that are competing with. Competitive advantage enables a company to create an excellent value.
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Semiotic Analysis for an Ad for a Male Fragrance Dune Pour Homme Marketing Case Study
6 pages (1635 words) , Download 0 , Case Study
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Semiology is a discipline that studies signs and the different meanings they pass when considered from different perspectives (Hackler, 2003, p.9). These signs can be described as symbolic, simultaneously iconic, or indexical. They are symbolic when no relationship can be identified between the sign and the meaning being conveyed; written words may be symbolic.
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Investigation Analysis of Pepsi versus Coke Marketing Case Study
11 pages (3024 words) , Download 0 , Case Study
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Pepsi and Coke are the two major players in the soft-drink industry and for many years both brands have been into intense competition. Indeed, both products continually and aggressively competing with each other as they kept rejuvenating their market through their various product, distribution, price, and promotion strategies.
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Service Management in Hospitality and Tourism Marketing Case Study
6 pages (1979 words) , Download 0 , Case Study
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SWOT analysis matrix development and first use could be traced in the 1960s and ’70s by Humphrey Albert. He developed the SWOT matrix from data of top United States companies at the time.  A SWOT matrix analyses the internal and external environment of an organization. It looks at the strengths, weaknesses, opportunities, and threats (SWOT) that are relevant to the firm in a venture.
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Business Opportunities for Doing Business in China Marketing Case Study
18 pages (5277 words) , Download 0 , Case Study
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The paper "Business Opportunities for Doing Business in China" is an outstanding example of a marketing case study. The global market presents a range of opportunities and challenges for organizations and investors. On one hand, the market presents increased competition for local investors who have to compete with foreign investors in their own local markets, of which they previously held control.
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Marketing Principles - Virgin Atlantic Airways Marketing Case Study
12 pages (2748 words) , Download 0 , Case Study
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The paper "Marketing Principles - Virgin Atlantic Airways " is an outstanding example of a marketing case study. The marketing process that a firm adopts lays emphasis on the design of the product, policies, valuing, advertising among others. These are the major initiatives that a company should embark on while undertaking the marketing process.
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Marketing Plan for iPhone Marketing Case Study
12 pages (3506 words) , Download 0 , Case Study
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The paper "Marketing Plan for iPhone" is an impressive example of a Marketing case study. On the 29th of June, the year 2007, Steve Jobs unveiled a technology that was going to create a revolution in the mobile phone industry. This was the setting of a new pace. The release of the first iPhone meant a new beginning to mobile phone companies that had been dominating the market for a long.
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Strategic Marketing Planning - SportUNE Marketing Case Study
15 pages (3832 words) , Download 0 , Case Study
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The paper "Strategic Marketing Planning - SportUNE" is an outstanding example of a marketing case study.  SportUNE is considered to be one of the most formidable sporting precincts in the entire of Australia. It offers various sporting-focused activities that are flexible in nature (SportUNE, 2013).
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SportUNE Marketing Strategies Marketing Case Study
16 pages (4406 words) , Download 0 , Case Study
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The paper "SportUNE Marketing Strategies" is an outstanding example of a marketing case study. Having started in 1938 as part of the University of New England, SportUNE has over the decades developed to become one of the major sporting facilities in Australia. It is considered the finest sporting facility with state-of-the-art equipment that not only focuses on the physical fitness of its clients.
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Tech Times Action Plan Marketing Case Study
8 pages (2097 words) , Download 0 , Case Study
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The paper "Tech Time’s Action Plan" is an outstanding example of a marketing case study. The Tech Times Company is structured and departmentalized into functions such as sales, marketing, web services, software development, operations, human resource development and finance. On one hand, the web services department is tasked with providing and offering web services to the consumers.
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Social Technology Strategy - Sacred Heart Mission Marketing Case Study
16 pages (4204 words) , Download 0 , Case Study
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The paper "Social Technology Strategy - Sacred Heart Mission " is an outstanding example of a marketing case study. Sacred Heart Mission is an organization focusing on the improvement of health conditions of societal members. The organization engages in diverse activities with the intention of creating quality health among the members of society.
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International Marketing Analysis of IKEA Marketing Case Study
7 pages (2206 words) , Download 0 , Case Study
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The paper "International Marketing Analysis of IKEA" is an outstanding example of a marketing case study. IKEA is well known retail outlet for home appliances that started as a small company and has grown over the last few years expanding to many countries and expanding to more countries in the future, all this is due to good corporate strategies (Bloomberg, 2011).
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