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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Communications Plan for the Diner Marketing Case Study
11 pages (3130 words) , Download 0 , Case Study
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The campaign posters, flyers, and billboards are very effective in advertising the restaurant and the products and services offered. The advertising techniques have been applied by both small and big businesses for several centuries. Posters are developed through attractive and advanced printing approaches that apply colorful graphics.
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Expanding Social Media Presence of Fortune International Realty Marketing Case Study
7 pages (2001 words) , Download 0 , Case Study
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For many firms, deciding whether to expand their presence onto social networking sites is a decision driven by the need to have closer interaction with consumers and to build on brand awareness. For real estate firms, this is a difficult decision since they have to leverage the exclusivity of luxury with the accessibility of social networking sites.
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The Travelodge Marketing Plan Marketing Case Study
7 pages (2385 words) , Download 0 , Case Study
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For each and every business organization, the market is spread and varied depending on the demographics of the population that is within an economy. For international organizations of business, the demographics even present a wider challenge that is varied by segmentation of the different cultures and traditions within nations.
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Forecasting and Business Analysis - Adelaide Market Marketing Case Study
7 pages (1912 words) , Download 0 , Case Study
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The paper "Forecasting and Business Analysis - Adelaide Market " is an outstanding example of a marketing case study. The key purpose of this survey is to offer an economic indicator for Ourvees which is an international company that wants to venture within the Adelaide market. The information that was used within the survey includes the one availed by the Australian Bureau of Statistics regarding Adelaide’s RGRT.
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Starbucks Marketing Strategy and Strategic Marketing Issues Marketing Case Study
11 pages (3056 words) , Download 0 , Case Study
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The paper "Starbucks Marketing Strategy and Strategic Marketing Issues" is an outstanding example of a marketing case study.  Starbucks is a symbol of business success and its marketing strategy represents a unique combination that other businesses can actually emulate in enhancing competitiveness.
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Japan Country Analysis and Foreign Market Entry Mode Choice Marketing Case Study
20 pages (5533 words) , Download 0 , Case Study
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The paper "Japan Country Analysis and Foreign Market Entry Mode Choice" is an outstanding example of a marketing case study. The company has been expanding rapidly but has now saturated the domestic market with its pet care products. The pet care market consists of the sales of cat care, dog care, other pet care and pet healthcare products.
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Comparison of Foreign Market Entry Modes - Welsh Company Marketing Case Study
10 pages (2834 words) , Download 0 , Case Study
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The paper "Comparison of Foreign Market Entry Modes - Welsh Company " is an outstanding example of a marketing case study. Globalization has ultimately changed the way business is operated by many firms across the world. Through advances in technology and communication, the distance between the providers of goods and services and the consumers has been greatly reduced.
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The Role of the Marketing Manager of the Samsung Phone Marketed in the UK Marketing Case Study
11 pages (2993 words) , Download 0 , Case Study
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The paper "The Role of the Marketing Manager of the Samsung Phone Marketed in the UK" is an outstanding example of a marketing case study. Back in June 2010 the Samsung Galaxy S II was reviewed and proclaimed as the best phone in the UK market today, as in the observable universe Samsung Galaxy II just has got better! The "Phone of the Year" award was given to Samsung Galaxy S II by Mobile Choice UK in November 2011.
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Dominos Pizza Evaluation Marketing Case Study
8 pages (2185 words) , Download 0 , Case Study
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The paper "Domino’s Pizza Marketing" is an impressive example of a Marketing case study. Domino’s Pizza was founded in 1960 and has become a global leader in Pizza delivery in a chain of the company and franchise-owned stores in the United States and abroad. The company’s performance has improved over the years with the popularity of its brand doing well in the competitive business and runs over 9,000 stores in 50 US states and over 60 countries.
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Marketing Mix Critique of ALDI Stores, Australia Marketing Case Study
10 pages (2824 words) , Download 0 , Case Study
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The paper "Marketing Mix Critique of ALDI Stores, Australia" is an outstanding example of a marketing case study. ALDI is a discount supermarket chain that originated in Germany in 1913. Privately held by brothers Theo and Karl Albrecht, ALDI Group is a top competitor grocery store in the international retail food industry.
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Evaluation of Customer Service - Verizon Wireless Marketing Case Study
8 pages (2371 words) , Download 1 , Case Study
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The paper "Evaluation of Customer Service - Verizon Wireless " is an outstanding example of a marketing case study. Using the SERVQUAL model, this report examines the impact of service quality dimensions on customer satisfaction. Results indicated that all the 7 service quality dimensions positively influenced customer satisfaction in terms of loyalty and attitudes.
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Product Quality - Panasonic Rice Cooker Marketing Case Study
8 pages (2435 words) , Download 0 , Case Study
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The paper "Product Quality - Panasonic Rice Cooker" is an outstanding example of a marketing case study. Rice cookers are nearly everywhere in Japanese houses. They are very useful for not only people with a busy way of life, but for anybody who hates having to keep an eye at the time rice is cooking and desires that he or she could cook ideal rice always.
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Meridian Coffee and Tea Strategic Marketing Strategies Marketing Case Study
8 pages (2277 words) , Download 0 , Case Study
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The paper "Meridian Coffee and Tea Strategic Marketing Strategies" is an outstanding example of a marketing case study. A strategic marketing plan is an important integral in ensuring the success of a product or a service in the market. Marketing plans are utilised in different organisations and such a strategic marketing plan is Meridian Coffee and Tea Lounge.
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Strategic Marketing in Innovative Technology Companies Marketing Case Study
12 pages (3315 words) , Download 0 , Case Study
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Generally, the paper "Strategic Marketing in Innovative Technology Companies" is an outstanding example of a marketing case study. Smith always sat in his shop with his iPhone. Networking on social media is part of his routine and visiting the various sites of the industry has become part of his life.
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Global Market Opportunities - Boston Beer Company Marketing Case Study
11 pages (3260 words) , Download 0 , Case Study
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The paper "Global Market Opportunities - Boston Beer Company" is an outstanding example of a marketing case study. Boston beer Company was formed in the year 1984. Samuel Adams was an American patriot brewer. In honor of his contributions to the revolution of the beer company, his name was used as the beer brand.
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The Marketing Strategy of Qantas Airways Marketing Case Study
14 pages (3997 words) , Download 1 , Case Study
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The paper "The Marketing Strategy of Qantas Airways " is an outstanding example of a marketing case study. This report analyzes the marketing strategy for Qantas Airlines which will help the airlines to formulate, implement and develop marketing strategies based on the needs of the market. This report will formulate and lay stress on different angles and aspects like the market entry strategy.
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Cockington Green Gardens Customer Satisfaction Marketing Case Study
11 pages (3276 words) , Download 0 , Case Study
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The paper "Cockington Green Gardens Customer Satisfaction" is an outstanding example of a marketing case study. The solutions to the problems mentioned above can be found by applying a number of research methods. Observation, interviews and literature surveys are indicated for this research since the methods are not only efficient but also time-consuming.
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Corporate and Functional Objectives - G-etl Telecommunications Marketing Case Study
8 pages (2175 words) , Download 0 , Case Study
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The paper "Corporate and Functional Objectives - G-etl Telecommunications" is an outstanding example of a marketing case study. The process of starting an organization requires a well detailed strategy. Strategic planning is the process in which the direction and making of decisions are laid out in pursuing a business venture.
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Ryan-Air Competitive Advantage Marketing Case Study
11 pages (3014 words) , Download 0 , Case Study
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A competitive advantage exists when an organization is capable of delivering the same benefits as its competitors although at a cost that is lower. The organization is able to deliver benefits that are more than those of the same products that are competing with. Competitive advantage enables a company to create an excellent value.
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Semiotic Analysis for an Ad for a Male Fragrance Dune Pour Homme Marketing Case Study
6 pages (1635 words) , Download 0 , Case Study
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Semiology is a discipline that studies signs and the different meanings they pass when considered from different perspectives (Hackler, 2003, p.9). These signs can be described as symbolic, simultaneously iconic, or indexical. They are symbolic when no relationship can be identified between the sign and the meaning being conveyed; written words may be symbolic.
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Investigation Analysis of Pepsi versus Coke Marketing Case Study
11 pages (3024 words) , Download 0 , Case Study
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Pepsi and Coke are the two major players in the soft-drink industry and for many years both brands have been into intense competition. Indeed, both products continually and aggressively competing with each other as they kept rejuvenating their market through their various product, distribution, price, and promotion strategies.
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Service Management in Hospitality and Tourism Marketing Case Study
6 pages (1979 words) , Download 0 , Case Study
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SWOT analysis matrix development and first use could be traced in the 1960s and ’70s by Humphrey Albert. He developed the SWOT matrix from data of top United States companies at the time.  A SWOT matrix analyses the internal and external environment of an organization. It looks at the strengths, weaknesses, opportunities, and threats (SWOT) that are relevant to the firm in a venture.
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Business Opportunities for Doing Business in China Marketing Case Study
18 pages (5277 words) , Download 0 , Case Study
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The paper "Business Opportunities for Doing Business in China" is an outstanding example of a marketing case study. The global market presents a range of opportunities and challenges for organizations and investors. On one hand, the market presents increased competition for local investors who have to compete with foreign investors in their own local markets, of which they previously held control.
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Marketing Principles - Virgin Atlantic Airways Marketing Case Study
12 pages (2748 words) , Download 0 , Case Study
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The paper "Marketing Principles - Virgin Atlantic Airways " is an outstanding example of a marketing case study. The marketing process that a firm adopts lays emphasis on the design of the product, policies, valuing, advertising among others. These are the major initiatives that a company should embark on while undertaking the marketing process.
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Marketing Plan for iPhone Marketing Case Study
12 pages (3506 words) , Download 0 , Case Study
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The paper "Marketing Plan for iPhone" is an impressive example of a Marketing case study. On the 29th of June, the year 2007, Steve Jobs unveiled a technology that was going to create a revolution in the mobile phone industry. This was the setting of a new pace. The release of the first iPhone meant a new beginning to mobile phone companies that had been dominating the market for a long.
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Strategic Marketing Planning - SportUNE Marketing Case Study
15 pages (3832 words) , Download 0 , Case Study
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The paper "Strategic Marketing Planning - SportUNE" is an outstanding example of a marketing case study.  SportUNE is considered to be one of the most formidable sporting precincts in the entire of Australia. It offers various sporting-focused activities that are flexible in nature (SportUNE, 2013).
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SportUNE Marketing Strategies Marketing Case Study
16 pages (4406 words) , Download 0 , Case Study
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The paper "SportUNE Marketing Strategies" is an outstanding example of a marketing case study. Having started in 1938 as part of the University of New England, SportUNE has over the decades developed to become one of the major sporting facilities in Australia. It is considered the finest sporting facility with state-of-the-art equipment that not only focuses on the physical fitness of its clients.
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Tech Times Action Plan Marketing Case Study
8 pages (2097 words) , Download 0 , Case Study
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The paper "Tech Time’s Action Plan" is an outstanding example of a marketing case study. The Tech Times Company is structured and departmentalized into functions such as sales, marketing, web services, software development, operations, human resource development and finance. On one hand, the web services department is tasked with providing and offering web services to the consumers.
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Social Technology Strategy - Sacred Heart Mission Marketing Case Study
16 pages (4204 words) , Download 0 , Case Study
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The paper "Social Technology Strategy - Sacred Heart Mission " is an outstanding example of a marketing case study. Sacred Heart Mission is an organization focusing on the improvement of health conditions of societal members. The organization engages in diverse activities with the intention of creating quality health among the members of society.
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International Marketing Analysis of IKEA Marketing Case Study
7 pages (2206 words) , Download 0 , Case Study
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The paper "International Marketing Analysis of IKEA" is an outstanding example of a marketing case study. IKEA is well known retail outlet for home appliances that started as a small company and has grown over the last few years expanding to many countries and expanding to more countries in the future, all this is due to good corporate strategies (Bloomberg, 2011).
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Social Media Strategy of Starbucks Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
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The paper "Social Media Strategy of Starbucks" is a decent example of a Marketing case study. The extraordinary growth of Starbucks has mostly been connected to the emphasis the management has placed on the recruitment of talented people that are capable of sustaining their rate of development that the organization has been associated with.
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Newman Vintage - Possible Expansion into Canada Marketing Case Study
13 pages (3579 words) , Download 0 , Case Study
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The paper "Newman Vintage - Possible Expansion into Canada " is an outstanding example of a marketing case study. This paper is a business report on the feasibility of Canada as a new market for Newman Vintage as a wine-making company based in Australia. Canada as a country fit for any business is reviewed and the prevailing business environment analyzed.
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EDF Energy Market Marketing Case Study
12 pages (3316 words) , Download 0 , Case Study
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The paper "EDF Energy Market " is an outstanding example of a marketing case study. This paper helps established that the EU has been very specific and resolute in policy formulation and enactment of energy generation and use. Energy has a central role in driving economic growth in Europe and maintaining economic, social and political stability.
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La Trobe University Museum of Art Brand Analysis Marketing Case Study
11 pages (3341 words) , Download 0 , Case Study
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The paper "La Trobe University Museum of Art Brand Analysis" is an outstanding example of a marketing case study. LUMAs’ brand has grown over years overcoming various challenges as it tries to achieve its core objective of art knowledge sharing and preservation of historical and contemporary art products.
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Market Opportunities for McDonald's to Attract and Retain More Customers Marketing Case Study
8 pages (2196 words) , Download 0 , Case Study
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The paper “Market Opportunities for McDonald's to Attract and Retain More Customers” is an opportune example of the marketing case study. McDonald's is rated among the globe chief chain of Hamburger fast food restaurants and has an enormous customer base (Derdak & Pederson, 2004). The main branch is in the USA.
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Consumer Demand and Advertising Strategy Marketing Case Study
10 pages (2713 words) , Download 0 , Case Study
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The paper "Consumer Demand and Advertising Strategy" is a perfect example of a case study on marketing. According to Katke (2007), advertising has the most impact on the minds of the viewers and realizes a lot of exposure for the brand. Advertising is a component of the promotional mix decided upon by a business to achieve desired marketing objectives and meet revenue and profitability goals.
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Apple Incorporated Marketing Plan Marketing Case Study
20 pages (5036 words) , Download 0 , Case Study
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Apple Company is engaged in designing personal computers, mobile phones, tablets, peripheral devices, accessories, hardware, and software. Being involved in a number of industries, Apple has diversified its customer base from basic consumers using the products on the daily basis up to the corporate and professional segment, applying complex programs for business purposes.
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New Product Development and Apples Marketing Strategy Marketing Case Study
8 pages (2164 words) , Download 1 , Case Study
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Apple has secured a matchless status in the field of the consumer electronics business. The company is working as a leading brand of electronics and computers related products and it is widely believed that this strong and stable position has been contributed by adequate marketing and new product development strategies employed by Apple.
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Analysis of Ethical Issues Confronting Nestle Group Marketing Case Study
9 pages (2694 words) , Download 2 , Case Study
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The paper "Analysis of Ethical Issues Confronting Nestle Group" is a worthy example of a case study on marketing. For the last twenty-five years, Nestlé Company has been voted as the least ethical company. It is now facing the longest boycott mostly as a result of Baby Milk due to failure to comply with the set standards of marketing.
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Customer Service Management for Travel and Tourism in Ryanair Company Marketing Case Study
10 pages (2989 words) , Download 0 , Case Study
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The paper "Customer Service Management for Travel and Tourism in Ryanair Company' is a good example of a case study on marketing. The focus company in this report is the Ryanair Company, which was founded by the Ryan family in 1985 (Ganusauskaitė and Tauraitė-Kavai, 2014). Ryanair started by operating between Waterford and London through the use of a 15-seater Bandeirante aircraft.
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International Marketing Challenge at Hilton Hotels and Recommended Solutions Marketing Case Study
12 pages (3845 words) , Download 1 , Case Study
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The paper "International Marketing Challenge at Hilton Hotels and Recommended Solutions" is a delightful example of a case study on marketing. During recent years, the concept of marketing has become less restricted to product promotions. Rather, it has transformed into a full-fledged process of creating a long-term brand image in an increasingly globalized world (Dumitrescu & Vinerean 2010).
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Polaroid SWOT Analysis Marketing Case Study
10 pages (2810 words) , Download 0 , Case Study
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The paper "Polaroid SWOT Analysis " is an outstanding example of a marketing case study. The quality problem is the main issues facing the business as outlined in the case study. The company is operating in a highly competitive field where the quality of products is a major issue of consideration and a factor of market competitiveness.
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Online Marketing: The Nike Company Marketing Case Study
11 pages (3003 words) , Download 0 , Case Study
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The paper "Online Marketing: The Nike Company" is a good example of a case study on marketing. The Nike shoe company is a leading athletic shoe manufacturing company in the world. Its fame and growth have continually developed over the years. The company is an American company. It was founded back in the year 1964on 25 January.
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Description and Evaluation of Ballantynes Social Media Marketing Case Study
8 pages (2037 words) , Download 0 , Case Study
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As an integral Ballantynes social networking platform, Facebook is one of the leading social media with the largest subscription in the world. It also has a high presence in almost all countries. The allegation is that were it a country; it would be the most populous nation because it has over 2.5 billion subscribers, most of whom are adults.
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Art Market and Current Trends: SOFA Chicago Marketing Case Study
8 pages (2016 words) , Download 0 , Case Study
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This was the time several markets were being faced with troubling times, due to major countercultural movements in the US., Vietnam War, the economic crisis, and the uncertainty that was prevalent in the Middle East. The radical movements in the US in the late 1960s and early 1970s shook the art market drained the achievements that had been made by most artists.
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Structural Organization and Marketing Strategy for Gymboree Marketing Case Study
6 pages (1691 words) , Download 0 , Case Study
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The company has been on its expansion and has included a number of programs that useful during different levels of children's growth. They have developed Gymboree play and music centers that offer non-therapeutic sensory-motor, early childhood art, and music program, they do establish birthday parties.
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UK FMCG Market Analysis: Arts Alliance acquiring Lambs Rum Marketing Case Study
10 pages (2829 words) , Download 0 , Case Study
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It is quite clear that Lamb’s Rum enjoys much popularity among its customers, residing both in the United Kingdom as well as outside the country. Also, it can be commented from the ratios thus shown by the study, highlights that the Lamb’s Rum has to face healthy competition from brands like Wiser’s, Polar Ice, and Mc Guinness.
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International Marketing Research Arts Alliance Marketing Case Study
11 pages (3194 words) , Download 0 , Case Study
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It is important for the firms to gain an insight into their business and its capability to invest in the product, in the new or existing markets (Teece, 2010). The current study focuses on Arts Alliance which is a UK based venture capitalist. The company is considering investing in the rights of the Lambs rum brand.
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Applied Consumer Behaviour: Lexus 2015 Marketing Case Study
10 pages (2815 words) , Download 0 , Case Study
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The advertisement campaign is highly innovative as it uses a more customized approach that clearly aligns viewer’s preferences with that of the features of the concerned product. I feel the use of a dark backdrop highly accentuates the sleek, chiseled edges of the car and its fast movements across the roads show how comfortable the ride will be. 
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Branding Innovation of Coca-Cola Marketing Case Study
11 pages (3230 words) , Download 0 , Case Study
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People are looking for healthy alternatives to soft drinks and caffeine content drinks on the grounds of harmful health impacts. The new energy drink will be based on low caffeine organic food contents. The target market will involve children above 12 years to an older population who want to keep themselves healthy and energized. 
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