Brand Equity Marcoms
5 pages
(1353 words)
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The author of the paper "Brand Equity Marcoms" states that marcoms is a communication agency involved in the marketing and Public relations business. For this company, brand Equity is crucial because it allows it to create a unique brand image and attract more potential customers.... Each customer interprets value according to his or her own trade-offs of a product or service's tangible features (color, texture, speed, power, etc.), and intangible characteristics (brand/company image, comfort, prestige,...