Jaguar brand equity charter - Assignment Example

Topic: JAGUAR BRAND EQUITY CHARTER Why is the companys view of the brand equity concept important? The view of Jaguar brand equity is so important to the company it communicate the value offered by the brand to its customers. Jaguar brand equity has brought numerous positive benefits to the company. Among those benefits include; reduction in operation cost such as promotion and advertisement cost. This is because it create brand positive image before the customers and hence, creating brand loyalty.

For example, Jaguar provides high speed, powerful and luxurious vehicles than its competitors in the automobile industry. This has provided the company with the ability to charge premium prices. This in turn has led to an increase in company’s sales revenues (LMS International, paras.2-5).2. From the section of the charter that you worked on, explain why this section is important to the understanding and identity of the equity of the brand Therefore, it is important to understand the identity of Jaguar brand equity because as well as acts as an important tool for determining the most appropriate marketing strategies to be applied.

Further, it helps to track the positive benefits associated with Jaguar brand and its customers so that the company can be in a position to know the areas that need improvements (Kotler, Philip, Waldemar, and Ines, p.15). 3. What resources did you use to complete the section on the charter that you worked on and why were these resources useful? The resources used to complete the section on the charter include; use of comparison resources such as cartoon and photos. In addition, task completion resources were utilized whereby, customers views may be obtained by providing them with some bubble games to feel in and interpretation were made thereafter (Kotler, Philip, Waldemar and Ines, p.15).4.

What is the purpose of the brand equity charter and who may use the charter? The purpose of brand charter is to determine the long term marketing strategies that may be adopted by Jaguar Company to reinforce its brand equity in the automobile industry. The charter may be used by marketing executives to determine the most appropriate marketing strategies that may be employed (Kotler, Philip, Waldemar and Ines, p.15).Works citedKotler, Philip, Waldemar Pfoertsch, and Ines Michi.B2b Brand Management.

Berlin: Springer, 2006. Internet resource.LMS International. Jaguar: Engineering a Brand that combines Luxurious Sound with First-ClassHandling.Web.23.04.2014.