CHECK THESE SAMPLES OF Rebuilding Brand Equity of Nokia
...to distinguish itself from other products or services. Brands have different attributes which help them to cement their place in the minds of consumers. According to Kathiravana, et al., (2010) “Brand attributes consist of ‘bits’ of information that are linked to a brand name in consumer memory and that, when combined with the brand name, make up a brand’s image”( p.21) “Brand Equity is the value and strength of the Brand that decides its worth. It can also be defined as the differential impact of brand knowledge on consumer’s response to the Brand Marketing”...
12 Pages(3000 words)Essay
...Brand Equity: Case Study Brand equity is closely related to brand imagery, and brand s are often chosen to help elicit a desired product image. The case of the Crush brand suggests that the sources of brand equity are positive perception of the product as healthy, long selling history of the product and new image of the product. Research has shown that prunes carry the image of being dried out, worn out, wrinkled, ugly, old-aged things used only as laxatives, and are a plebeian symbol without prestige. Consumers also hold images of institutions. Images of retail-store characteristics or...
5 Pages(1250 words)Essay
...Speaker's s for Brand Equity MARCOMS Marcoms is a communication agency involved in marketing and Public relations business. For this company, brand equity is crucial because it allows it to create a unique brand image and attract more potential customers. Each customer interprets value according to his or her own trade-offs of a product or service's tangible features (color, texture, speed, power, etc.), and intangible characteristics (brand/company image, comfort, prestige, safety, feelings, etc.). Since these are constantly moving targets, so is equity. Companies must address their "value package" or "value proposition"...
4 Pages(1000 words)Essay
...brand name and the acceptance of Nokia products in over 150 countries. Nokia products are custom made for each country and region considering the economic and cultural situations. Moreover Nokia products are easy to use and a wide range of telecommunication products are available from Nokia to cater the needs of all the segments of people in the world. Being the number one mobile manufacturer in the world, the resale value of the Nokia products are best in the industry.
The major weakness of Nokia is the price of their product. Compared to other mobile manufacturers, Nokia products are expensive....
2 Pages(500 words)Case Study
...Running Head: Brand Equity, Positioning, and Strategy of Chanel Brand Equity, Positioning, and Strategy of Chanel [Institute’s Brand Equity, Positioning, and Strategy of Chanel
Introduction
Without any doubts, everywhere we go, thousands and thousands of barnds from all possible directions surround us. In fact, every brand, even if it only seems to be a simple name or tagline, possess a history, a story, and a lifecycle. Even brand seems to have a lifecycle, very similar to product life cycle (PLC). Brands that were in the front line in the past and had ruled the scene once are there...
5 Pages(1250 words)Essay
...Brand equity is the intangible asset that the consumer associates with a product. We can determine it through financial impact of the product, brand extensions and consumer attitude. Zara garments were not designed and manufactured to be highly durable or classic clothes that would always be in style. They are described as ‘clothes to be worn ten times’ and yet they contributed more than 70% of the Inditex group sales. This is a vital statistic considering that Inditex group owns seven other fashion brands. With regards to brand extensions the Zara brand was successfully used to launch Zara Home in 2003. Zara Home was well received and has grown internationally to have a presence in 23 countries and 250 stores (Matassa, 2008... )....
6 Pages(1500 words)Essay
...Brand Equity of the of the Brand Equity Q. Identify a specific brand that has developed a high level of brand equity. Inyour opinion, what particular aspects of that brand have helped establish its equity?
Introduction
Success in marketing today very much depends on an eclectic mix of new and repeat customers. In fact it is the repeat or returning customers that form the base of the business. However as they presumably cannot or do not return every day of the week, the gap will duly be filled by new customers entering the fold. Brand equity refers to the positive image and pleasant associations that a particular brand has in the mind of the consumer. Brand equity is a measure of brand loyalty, which in turn is caused by quality... and...
2 Pages(500 words)Essay
...Topic: JAGUAR BRAND EQUITY CHARTER Why is the companys view of the brand equity concept important? The view of Jaguar brand equity is so important to the company it communicate the value offered by the brand to its customers. Jaguar brand equity has brought numerous positive benefits to the company. Among those benefits include; reduction in operation cost such as promotion and advertisement cost. This is because it create brand positive image before the customers and hence, creating brand loyalty. For example, Jaguar provides high speed, powerful and...
1 Pages(250 words)Assignment
...Brand equity for Sandro The brand is identified as a Parisian brand known for its reflection of French simplicity. In terms of market segment, the brand usually targets customers within ages 25-40 comprising of professionals considered to have hectic lifestyle. In general, the brand targets modern customers who are up to date with fashion. To ensure unique selling proposition (USP), Sandros specializes in making the brand more versatile by marketing the product across all the ages thereby leading to positive customer-base brand equity. The versatility ensures large client base for the...
2 Pages(500 words)Speech or Presentation
...Pricing and Brand Equity Pricing and Brand Equity Many corporate enterprises in the world are adopting branding and marketing strategies that can enable them gain a competitive edge in a hypermarket business environment. Corporations are highly implementing innovative branding and marketing strategies to attain and keep economic, social and political advantage over their competitors. Companies continually advance and reform their brands to gain not only competitive edge, but also brand equity.
Inventioncredit gives brands the license and latitude to utilize strategies...
1 Pages(250 words)Assignment
