CHECK THESE SAMPLES OF Samsung Brand Building
samsung Name Institution The vision 2020 for samsung as specified in its new dictum is to motivate the world and to build the future.... samsung's new vision mirrors its mission to motivate its societies by enhancing its three major strengths: Innovative products, new technology and creative solutions as well as stimulating fresh value samsung's essential networks, which include partners, industry and the employees.... Via these exertions, samsung anticipates to have positive impact to the world and enhance a fuller involvement for all this is according to an article from samsung's website....
4 Pages
(1000 words)
Essay
Comment on Samsung's brand-building initiatives in the global consumer electronics market.... The paper "Samsung- The Making of a Global brand" aims to discuss the role of marketing in Samsung's success.... Samsung, beginning in 1993, sought to create a global brand and acquire a new corporate identity.... By 2002, samsung was rated as one of the top 3 players in the global mobile handset market.... Analysts attributed samsung's success to its marketing initiatives....
5 Pages
(1250 words)
Case Study
The company has been building its brand image through product investments, consumer research and advertising and product promotions.... The objective of this paper is to evaluate the term 'brand' as it extends to cover the products in the electronics market in general and to examine the strategies followed by Samsung Electronics in building a powerful global brand.... Brands are considered to be value generators for business and it becomes necessary to understand how brand loyalty among consumers is created and how brands help to generate value....
52 Pages
(13000 words)
Coursework
The paper "Samsung Customers' Perceptions on Branding" examines how the customer experience, satisfaction and loyalty can influence customer perceptions towards the samsung brand, explains the concept of branding and related variables that drive brand success, brand value.... The evaluations of the samsung brand may differ across cultures, and this may be worth investigating to increase the external validity of the findings of this research.... Trying the product is critical towards the path to satisfaction and for developing their preference of the brand; the latter develops loyalty behaviour towards the company and their goods....
34 Pages
(8500 words)
Case Study
Discuss the samsung brand itself and compare with Sony or any other brand you think it is the major competitor for Samsung.... n the United States, Samsung tends to introduce its higher end Number] Samsung: building great brands Analyze price strategy, distribution strategy, or promotion strategy of Samsung in the U.... Samsung has worked its way from a less known brand in yester years to a strong market competitor in recent years, especially in the cellular phone and television markets....
1 Pages
(250 words)
Assignment
n order to create emotional attachment, Samsung makes use of different visible and invisible elements of brand building.... For example, pricing and advertising are two of the major visible elements of brand building.... As a result of that, the emotional attachment towards the samsung brand among consumers is growing.... Modern customers give more importance to brand value rather than the features of a product.... 'Samsung has adopted an aggressive branding and advertising strategy to transform the company from the manufacturer of cheaper Japanese brands products to a global brand known for innovations, cutting edge technology and leading design' (Farhoomand, 2013, p....
7 Pages
(1750 words)
Essay
The company has a broad brand portfolio, comprised of the following brands: iPhone, iPad, Mac, iPod, the iOS and OS X operating systems, iTunes, and others (MarketLine Advantage, 2014).... The author analyzes the existing business strategies, domestic and global environments, industry, and internal capabilities for Apple and samsung.... samsung Electronics is a part of the samsung group, which offers consumer electronics goods, varying from televisions, refrigerators, monitors, and printers to smartphones and tablets (MarketLine Advantage, 2015)....
11 Pages
(2750 words)
Assignment
This paper "The Moderating Effects of Market Orientation" is being carried out to provide a detailed description of the Moderators of market orientation, and discuss their link to 'strategic marketing management' and 'organizational performance'.... ... ... ... The moderators of market orientation determine how an organization defines its business, missions, and goals because they determine how marketing concepts will be implemented....
8 Pages
(2000 words)
Assignment