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Business Strategies, Domestic and Global Environment, and Internal Capabilities for Apple and Samsung - Assignment Example

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The author analyzes the existing business strategies, domestic and global environments, industry, and internal capabilities for Apple and Samsung. Next, the author determines the fundamental way in which each sector influences its competitive position within the industry…
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Business Strategies, Domestic and Global Environment, and Internal Capabilities for Apple and Samsung
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Download file to see previous pages Apple has a high pricing power which enables the company to set prices higher than average market prices (MarketLine Advantage, 2014). The premium price is also maintained due to the firms’ strategy to focus on serial innovation and addictive product design (Heracleous, 2013). As of 2013, Apple’s mission was formulated in the following way: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store and is defining the future of mobile media and computing devices with iPad” (Jurevicius, 2013, n.p.). Such a mission statement is recognized to quite poor. However, the firms’ vision statement adds an important focus on customer-orientation, and claims that “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings” (Jurevicius, 2013, n.p.). Both the vision and mission statements of Apple indicate their alignment with the strategic direction of Apple.
Samsung Electronics is a part of the Samsung group, which offers consumer electronics goods, varying from televisions, refrigerators, monitors, and printers to smartphones and tablets (MarketLine Advantage, 2015). The company has three business divisions: Consumer electronics, device solutions, IT and mobile communications (MarketLine Advantage, 2015). In this specific case, the analysis will be focused on the IT and mobile communications division. Samsung’s business strategy is based on the development of consumer-preferred products. In order to pursue this strategy, the company spends significant sums on research and development (R&D) functions (MarketLine Advantage, 2015). ...Download file to see next pagesRead More
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