CHECK THESE SAMPLES OF Customer-Based Brand Equity in the Team Sports Industry
… The paper "Building brand equity and Brand Loyalty in Sроrt Industry" is an excellent example of a research proposal on marketing.... The paper "Building brand equity and Brand Loyalty in Sроrt Industry" is an excellent example of a research proposal on marketing.... Building brand equity and enhancing customer loyalty have been deemed as the most sustainable means towards long-term profitability and competitiveness....
According to the Marketing Science Institute, brand equity refers to the 'set of associations and behavior on the part of a brand's customer, channels members and parent corporation that permits the brand to earn greater volume or margin than it could without the brand name' (Leuthesser, 1988)....
6 Pages
(1500 words)
Research Proposal
Second is the conceptual framework for the support team identification to build brand loyalty and equity in the sporting industry and lastly is the identification of the key drivers for customers (fans) identification as the promoters of brand equity.... In the recent past, the sports industry has been encountering challenges that relate to the development of strategies to enhance both brand loyalty and equity.... In the recent past, the sports industry has been encountering challenges that relate to the development of strategies to enhance both brand loyalty and equity....
11 Pages
(2750 words)
Research Paper
… The paper "Using Customer Relationship Management and Consumer Behaviour to Build brand equity and Brand Loyalty" is a perfect example of a case study on marketing.... The paper "Using Customer Relationship Management and Consumer Behaviour to Build brand equity and Brand Loyalty" is a perfect example of a case study on marketing.... Building brand equity and enhancing customer loyalty have been deemed as the most sustainable means towards long-term profitability and competitiveness....
20 Pages
(5000 words)
Case Study
The company Jerseys are made up of sports X Dry which is a 100% polyester 140gsm performance fabric made in Australia.... The Brazilian population is very much involved in sports.... A large part of the population follows different types of sports with football being the most popular.... sports in Brazil can be considered as cultural phenomena.... Roman is a soccer player and also coaches the U6's team in Gold Coast....
22 Pages
(5500 words)
Case Study
Gladden and colleagues (1998) designed a model to investigate brand equity in universities sport, in the United States, based on the impacts of the marketplace and team related antecedents.... The model argues that social identification results in high customer-based brand equity.... Scholars have developed branding models about the sports industry.... Underwood and colleagues' (2001) model of Social identity brand equity (SIBE) argues that social identification is the sports team is significantly related-brand equity of the team....
9 Pages
(2250 words)
… The paper 'sports Promotion and Public Relations" is a great example of marketing coursework.... nbsp;The following exercise focuses on critically analyzing Nike's 2015 “#BetterForIt” sports advertisement.... In April 2015, Nike's the leading manufacturer of sports apparel and fitness equipment launched a 60-second video advertisement named #BetterForIt focused on encouraging women to become more fit or athletic (Brettman, 2015)....
8 Pages
(2000 words)
Coursework
This report proposes that in order to build Shujaa's brand equity, Last Chance Corporation should focus on building brand awareness through sponsorship, developing distinctive brand elements and implementing an effective communication strategy that involves the use of advertisements, public relations and product labeling among many other strategies.... … The paper "Shujaa Rugby Wear brand Positioning" is an outstanding example of a marketing case study....
12 Pages
(3000 words)
Case Study
(Amuah, 2013)
Nike
Nike Logo
Bill Bowerman and Phil Knight founded the company in 1964 and named it as Blue Ribbon sports, but its desire to gain victory made it gain the name, Nike.... It was after the end of the relationship between Blue ribbon sports and Onitsuka Tiger that the company introduced its own line and named it Nike (Nike Inc.... These are Action sports, NIKE Sportswear (its sports-inspired products), Women's Training, Men's Training, Football (Soccer), Basketball and Running....
10 Pages
(2500 words)
Case Study