Marketing Essays

The paper "Theories and Principles of Marketing in Disney Employees" is a delightful example of a case study on marketing. Disney is a brand that has attained enormous growth and worldwide recognition because of its ability to connect with its audience. Walt and Roy Disney established the firm in 1923.

They operate 12 million containers every year to deliver goods all across the globe (Churchill & Mikkelsen, 2017). They have a strong global presence and expertise that allow them to be one of the leading choices for the clients. Maersk has 40,000 employees and conducts its operations in 114 countries (Churchill & Mikkelsen, 2017).

Pizza Hut is considered the largest Pizza Chain in the world. It has more than 12000 pizza delivery outlets and restaurants across the globe. The company’s main business approach is the satisfaction of customers' needs. Pizza Hut has always targeted and tried to satisfy a diverse customer base domestically (i.e. in the US) and globally.

Generally, the paper "Analysis of Nike and New Balance Branding Campaigns" is an outstanding example of a marketing case study. Nike and the New Balance companies are the two top-rated shoe producing companies in the market. The companies have been in competition with each other for almost a century.

The paper "Innocent Smoothie - International Marketing Opportunities" is an outstanding example of a marketing case study. Innocent smoothies are market leaders in the UK controlling almost 77.5% of the market in the UK. They have a rich product range with 30 different recipes to cater to diverse consumers. Their smoothies are made from natural fruits sourced from high-quality suppliers.

The paper 'Nine Brand by Savannah Miller " is a great example of a marketing case study. The study will aim to investigate who is the Savannah Miller consumer and how she is different from other consumers. It will also investigate what she buys and her. Her price sensitivity will also be examined as compared to other users.

The paper "Natural Kitchen - Sustainability-Led Marketing" is an outstanding example of a marketing case study. The mission statement of the organisation is designed in a manner that emphasises business ethics and sustainability. The primary philosophy in the mission statement of Natural Kitchen is ‘Ethical foods, sustainable sources’ (Natural Kitchen London, 2016).

The paper "The Estee Lauder Companies Competitive Market " is an outstanding example of a marketing case study. The Estee Lauder Companies has created several portfolios of brands. It is an American marketer and manufacturers of hair care, fragrance, makeup and skincare products. Fifteen years ago, Estee Lauder Companies was considered the market leader in the cosmetic business.

The paper "John Lewis - Market Entry Strategy" is an outstanding example of a marketing case study. The report explores the external environmental factors affecting John Lewis, the company’s internal capabilities, culture, values and corporate social responsibility practices. It also examines the international business opportunities available for John Lewis and targets the UAE as a potential new market.

The paper “Expansion of Sony Corporation in India” is a good example of a marketing case study. In the past decade, the level of competition in the electronic industry has increased tremendously. The entry of the internet and social media has increased the demand for technological devices.

The paper "Adidas Market in the UAE for the Adidas Footwear Brand" is an outstanding example of a marketing case study. The Adidas Group of companies is a German MNC that deals in the manufacture of sports apparel, accessories, and footwear. The Adidas Group is a global leader in the industry that deals in the manufacture of sports products as it offers the market state-of-the-arts goods (Smart, 2007).

The paper “Situational Analysis for Tesco” is a helpful example of a marketing case study. Jack Cohen formed Tesco Supermarket in 1919, it started its operations in West End market stalls in London and is one of the largest chain stores with stores in 14 countries. In 2012, its sales exceeded 72 billion Pounds, which represented a 7.4% growth from the previous years

The paper "Internationally Business - Marketing Strategies for Shisha Tobacco" is a perfect example of a case study on marketing. Marketing strategies are important as they allow businesses to flourish in international segments (Chaney and Martin, 2010). In this paper, the researcher discusses the marketing strategies of shisha tobacco that contains fruits instead of nicotine.

The paper "Marketing Communications Campaign Plan for Audi A3 Sportback E-Tron" is a perfect example of a case study on marketing. Organizational success is dependent on in-depth marketing and understanding of the potential consumer market. Through comprehension of the consumers, organizations managed to develop proper marketing or promotional initiatives in a profitable manner.

The paper "Market Entry - Kudu" is an outstanding example of a marketing case study. The study will emphasize the importance of market expansion, specifically for domestic firms. In an intensely competitive marketplace, it becomes essential to acquire a desirable market share. The report will reflect upon the core benefits associated with an international market which can be explored by a UAE-based organization.

The paper “Cosmetic Classification in Depth - Nivea Hand Lotion or Cream” is a useful example of a marketing case study. Nivea is a personal care brand produced by a company in Germany owned by Beiersdorf Global AG. The company was formed in 1882 by Paul Carl Beiersdorf who was a pharmacist and now its products are marketed globally.

The paper "Strategic Choices Available for Lush Cosmetics" is an outstanding example of a marketing case study. Many cosmetic companies across the world have taken a new approach to their corporate strategy development in order to improve their corporate social responsibility. Due to globalization, the cosmetics industry has realized great developments as a result of diversification in ideas.

The paper “Marketing Tips to Promote Emerging Designers Success” is a creative example of a marketing case study. The psychology of any buyer is best defined by understanding the basis of every purchase. A company can gain so much information by understanding the intrigues behind the clients and their purchases. With every activity, there is a motivation and perception created.

The paper "Position of Atlantic Quench Cranberries Inc in the Market" is a delightful example of a case study on marketing. In the contemporary market scenario, strategic involvement in business expansion or growth is the most essential element to maintain sustainability and consistent development of the organization.

The paper "The Market Structure and Competitive Strategy" is a good example of a case study on marketing. Cranberry mainly deals in the production of fruit juice and selling of the dried cranberries. The company belongs to the agricultural industry that is owned currently by about 630 cranberry growers and 46 grapefruit farmers.

The paper "Marketing Plan for Atlantic Quench" is a perfect example of a case study on marketing. Atlantic Quench's marketing plan is aimed at facilitating the achievement of the organization's goals. The plan aims to enhance Atlantic Quench expand its markets, diversify its products, improve its relations with stakeholders, increase its sales, and expand its distribution capacity.

The paper "Competitive Position of Coca Cola in Various Markets" is a perfect example of a case study on marketing. In 1886 Pemberton, a pharmacist through his experiments with liquid tonics developed a formula that was brain tonic and started selling it in his pharmacy. The doctor sold the business to another person who built the Coca-Cola brand that is now worth over 58 billion dollars.

The paper "How to Help Riverisland, a UK Apparel Company Enter Iceland Market" is a perfect example of a case study on marketing. For the year 2014, Iceland reported a total of 4,331 births, which was a decline from the 4,536 births recorded in 2012, which was the highest in Europe; while the number of boys and girls during this period was 969 boys for every 1000 girls.

The paper "Fashion Brand of Multi-Channel Marketing Strategy" is an engrossing example of coursework on marketing. Marketing can be defined as the transfer of information which is aimed at the generation of an exchange of value from a particular company to its customers thus leading to the creation of higher returns for both the company and its shareholders.

The paper "Digital Marketing Plan for Uber Company" is a great example of a case study on marketing. Competition in the business world has heightened over the past two decades. To survive in business, managers must innovate business strategies that will not only put them ahead of the competition but will also help in developing innovative ways of delivering essential goods and services.

The paper “Fast Food Analysis and Evaluation” is a useful example of a marketing case study. Fast food refers to any food that can be prepared in haste and without the use of sophisticated procedures. The food is always prepared with the primary aim of serving customers on a quick move who do not have adequate time to cook or wait for proper meals.

The terms of reference for the consultant were to assess the potential entry of the brand to Singapore. Louis Vuitton intention was to expand their operations to Singapore given its homogeneity in its market compared to the China market.

The company has succeeded to sell its products to the rest world. The marketing segmentation that it used has brought a great positive impact on its growth. The company has become highly competitive in the market, and its products are fetching high demands from the customers (Cravens & Piercy, 2013).

The paper "Buyer Behaviour - Tesco" is an outstanding example of a marketing case study. Tesco is one of the big company retail companies in the world. It is a British multinational company. This retail company was founded in 1919. From that time onwards the company has expanded its business to different parts of the world. Presently Tesco has a large number of customers all around the world.

Nike Inc is a multinational corporation that majors in the production of sportswear apparels such as footwears, shirts, headgears, golfing equipment, and many more sports products. It has retail stores widely spread across the world and its operations are categorized into geographical regions such as Western Europe, Central, and Eastern Europe, North America, and so on.

In light of increasing consumer needs, it is also apparent that UNB has adopted a mix of delivery channels, which include branch banking, Internet banking, ATM banking, phone banking and mobile banking. Multi-channel banking is one of the strategic marketing approaches that banks in the UAE are adopting. 

The paper "MacDonalds Market Analysis " is an outstanding example of a marketing case study. MacDonald an Indian based franchised company is a joint-venture owned and managed by Vikram Bakshi and Amit Jatia. The company’s business model is based on four major cornerstones. The four pillars are affordable prices, fresh food, limited menu and fast service ("Strategic Analysis Of Mcdonald In India Business Essay", 2015).

The paper "Marketing and Promoting Mineral Water in the UAE" is an outstanding example of a marketing case study. Water is vital for human life and to all people is for daily use. The product that I was dealing with as the marketing manager is mineral water; ensure purification and distribution in UAE. In the expressions of the main industry specialist, Water bottlers are offering business discernment that water is clean and pure.

The paper “Marketing Strategy - Majorca Culture and Heritage Tours” is an opportune example of a marketing case study. Majorca is among the four Balearic Islands in Spain. It is synonymous with its tourist attractions sites as it places a key role in the Spanish tourism sector. The island is 80 kilometers square wide with approximately 550kilometers of sand beach coastline.

The paper “Integrated Market Communication” is a helpful example of a marketing case study. Worldwide, the use of integrated market communication is applied on a large scale. Consequently, this paper will try to explain the role of the IMC, the difference between the traditional practice and IMC, and finally its impact on market dominance.

The paper “The Success Story of Michael Kors” is a dramatic example of a marketing case study. The luxury goods industry is a fascinating area of business, a more comprehensive definition of which includes products and services and the sector itself is considered as really different from others.

The paper “Zara's Internationalisation - Advantage and Disadvantage of Zara's Multi-Brand Strategy” is a worthy example of a marketing case study. Zara is a Spanish accessories and clothing worldwide retailer that was founded by Amancio Ortega and Rosalia Mera in 1975. It is headquartered in La Coruna, Arteixo, Galicia in Spain’s northwest, and is the core brand of the larger Inditex Group.

The paper “Integrated Marketing Communication for the Companies to Achieve the Desired Results” is a suited example of the marketing case study. communicate, deliver and exchange offerings that have value for the clients, partners, and public at large. The marketing mix is such a tool that can be used in a business for the purpose of marketing and by the marketers.

The paper “Customers Changing Their Perceptions towards Firms Participating in Corporate Social Responsibility” is a dramatic example of the marketing case study. Global warming has become a critical issue that is affecting the sustainable growth of the world. With the current levels of pollution, the attention of the world has turned towards conserving the environment.

The paper "The Opportunity for a Potential Hotel Development at a Central Site in Guildford Town" is a good example of a business plan on marketing. For the purpose of putting up new projects, a thorough analysis is usually done prior to the actual establishment. The analysis evaluates the probable threats and opportunities that would affect the functionality of the business project to be set up.

The paper "Market Assessment and Social Media Assessment - Seattle Aquarium" is a perfect example of a case study on marketing. Seattle Aquarium is a public aquarium that was established on May 20, 1977. It is located on Pier 59 on the Elliott Bay waterside in Seattle, Washington. The aquarium is popular for its promotion of marine conservation.

The paper "How Can eBay Position for Changes in the E-Marketplace?" is a perfect example of a case study on marketing. Innovation is one of the keys to organizational success and long-term sustenance. The objective of this study is to discuss how eBay can position itself in the changing e-commerce sector or e-marketplace.

The paper “Peak Sealing Technologies - Arguments for and against Introducing Economy Tape” is a pertinent example of a marketing case study. The company, Peak Sealing Technologies (PST), headquartered in Texas, is successful in gaining a competitive advantage through technological leadership and intensive research as well as development in such an edge of global competitive market structure.

The paper "Retail Marketing: Expansion Strategy of Dorothy Perkins into Bangladesh" is a perfect example of a case study on marketing. Dorothy Perkins is a UK-based firm, which has many branches across the world. Known for its range of women’s apparel and accessories, Dorothy Perkins is one of the biggest names across the globe.

The paper "Consumer Behavior of Apple Company" is a perfect example of a case study on marketing. The company observed in the paper is an American technology business that engages in designing, developing, and selling electronics, computer software to the consumers and as well offers online services.

The paper "Branding and Corporate Reputation Management: Corporate Reputation Management of Volkswagen Group" is a great example of a case study on marketing. The term “branding” is all about consumer perception. A particular brand is basically a cluster of emotional and functional values that promises a significant experience to customers.

The paper "Marketing Social Media Strategy for Leicester City Football Club" is a perfect example of a case study on marketing. In 2016, LCFC won the English Premier League for the first time after being placed at 5000/1 odds to win the league ahead of the big clubs. LCFC fell short within its ability to communicate nationally and globally about its success.

The paper "Importance of Marketing at Fortnum and Mason" is a perfect example of a case study on marketing. From the paper, one would make no mistake suggesting that if a company is willing to achieve success, it should be fully aware of the processes that taken place in the environment where it operates.

The paper "Competition and Managing Guest Attendance: Hong Kong Disneyland" is a perfect example of a case study on marketing. In the year 1999, December 10th, the Hong Kong government legitimately signed an agreement with Disney to construct Disney theme park, dining, retail, entertainment, and hotel facilities which were to be opened in 2005.

The paper "Various Aspects of Marketing of Toyota Camry" is a perfect example of a case study on marketing. In spite of the fact that there are certain famous brands in the automobile industry, they may not always be the most successful ones. Quite the opposite: it often happens that those companies that seem to lack a distinct image sell the biggest number of cars.