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Marketing Essays

Result for Subject Marketing:
19897 essays
Strategic Analysis of Seddon Company Marketing Case Study
11 pages (3141 words) , Download 0 , Case Study
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The paper "Strategic Analysis of Seddon Company" is a great example of a marketing case study. Seddon Company is a construction company owned by family members. The Company’s market is mainly in the Northwest. It offers refurbishments, constructions of new buildings, maintenance services, and design of buildings and does speculative projects for development.
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Reviewing Results of Mystery Shopper Observation Research for Three Companies Marketing Case Study
6 pages (1696 words) , Download 0 , Case Study
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Some of the leading fast-food companies were started in the early 20th century and are still operational up to date. For the last century, this growth has created stiff competition amongst the fast-food restaurants and chain stores thus making them offer the best services so as to be regarded as the best service providers in the fast-food industry. 
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Integrated Marketing Communication of the iPhone Marketing Case Study
9 pages (2594 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication of the iPhone" is a perfect example of a case study on marketing.  An integrated marketing campaign focuses on improving the sales of the company. The first thing to do is to conduct a situational analysis that helps to understand the competition in the market as well as the history of the product.
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A Selling Strategy by Apple Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "A Selling Strategy by Apple" is a delightful example of a case study on marketing. The Apple Incorporation has made significant steps in its marketing sector. Inc. is among the leading companies selling products worldwide. Apple is an electronics company is facing a lot of competition in the world with the largest competitors being Samsung and Hewlett Packard (HP).
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An Evaluation of the Rise and Significance of Google as a Mass Medium Marketing Case Study
6 pages (1851 words) , Download 0 , Case Study
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The paper "An Evaluation of the Rise and Significance of Google as a Mass Medium" is a wonderful example of a case study on marketing. The rise of Google over the years is a remarkable thing when we talk about the growth of mass mediums through online technologies. Google has proved that it is the industry giant from the services it offers, among the services that Google offers which include.
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Shanghai Expo - Representation by Chinese and Western Media Marketing Case Study
12 pages (3179 words) , Download 0 , Case Study
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The paper “Shanghai Expo - Representation by Chinese and Western Media” is a  great example of a case study on marketing. Shanghai Expo 2010 has been hailed as the most expensive and biggest event ever to have been organized in China by most experts and media.
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Establish the Acceptance of Online Shopping by Australians Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "Establish the Acceptance of Online Shopping by Australians " is a good example of a case study on marketing. H1 represents the trust that is a key determinant of consumer’s intention to shop online. H2 represents confidence in using credit cards online, which is based on the perceived security in online shopping and increased confidence results in increased online shopping.
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The Effect of Gastronomy on Tourist Product in Melbourne City Marketing Case Study
8 pages (2101 words) , Download 0 , Case Study
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The paper " The Effect of Gastronomy on Tourist Product in Melbourne City" is a delightful example of a case study on marketing. There are various tourist attraction sites globally which help to attract tourists to various destinations globally. Due to global financial stability, the world has experienced an increase in the number of tourists who visit new places thus increasing the growth of economies.
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Advertising Campaign for Pepsi Marketing Case Study
6 pages (1641 words) , Download 0 , Case Study
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Advertising is a tool that is used by companies to create awareness of their products. An agency plays a significant role in ensuring that it will control marketing and formulating strategies that are used in branding and sales promotion. To create awareness, there is a need to introduce an advertising agency since it plans and controls advertising strategies that promote the company products and services to the customers.
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Doves Real Beauty Advertising Campaign Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Dove’s Real Beauty Advertising Campaign " is a worthy example of a case study on marketing. In a bid to promote its products, Dove, an international mega-brand owned by Unilever Company ran an advertising campaign advertisement known as “Dove Real Beauty Sketches” in 2013.
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Nikes Find Your Greatness Campaign Marketing Case Study
6 pages (1843 words) , Download 0 , Case Study
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Wieden and Kennedy was the agency that was hired by Nike to develop the campaign. According to Cream Global (2014),   so as to motivate sportspersons, Nike signed up Wieden and Kennedy advertising agency to develop a short video that would highlight the accomplishment message and act as a complement to Nike’s online hub.
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Apple Product And Design Strategy Marketing Case Study
9 pages (2519 words) , Download 0 , Case Study
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Apple Inc is one of the global entities in contemporary society focusing on the exploitation of opportunities, innovation, and technological advancements in attempts to satisfy diverse needs and expectations of the consumers. Apple is an American multinational corporation concentrating on designing, as well as manufacturing consumer electronics.
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PepsiCo Mission, Vision, and Purpose Marketing Case Study
6 pages (1798 words) , Download 0 , Case Study
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The paper "PepsiCo Mission, Vision, and Purpose" is a great example of a marketing case study. There are a variety of companies that deal with foods and beverages. However, PepsiCo Inc. (NYSE: PEP) has gained international recognition since it was formed through a merger between Pepsi-Cola Company and Frito-Lay Incorporated.
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Melbourne City Football Club Sports Funding and Sponsorship Marketing Case Study
9 pages (2722 words) , Download 0 , Case Study
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The paper "Melbourne City Football Club Sports Funding and Sponsorship" is a great example of a case study on marketing. MCFC is a sporting establishment that supports men, women, and youth sporting activities. The club was established in 2009 and the name was later changed to MCFC. The sponsorship opportunity is seeking resources in terms of packages to support MCFC activities.
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Theories and Principles of Marketing in Disney Employees Marketing Case Study
8 pages (2314 words) , Download 0 , Case Study
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The paper "Theories and Principles of Marketing in Disney Employees" is a delightful example of a case study on marketing. Disney is a brand that has attained enormous growth and worldwide recognition because of its ability to connect with its audience. Walt and Roy Disney established the firm in 1923.
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Transportation: Maersk Line Sea Freight Marketing Case Study
9 pages (2255 words) , Download 0 , Case Study
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They operate 12 million containers every year to deliver goods all across the globe (Churchill & Mikkelsen, 2017). They have a strong global presence and expertise that allow them to be one of the leading choices for the clients. Maersk has 40,000 employees and conducts its operations in 114 countries (Churchill & Mikkelsen, 2017).
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Marketing Strategies in the Pizza Hut Company Marketing Case Study
8 pages (2114 words) , Download 0 , Case Study
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Pizza Hut is considered the largest Pizza Chain in the world. It has more than 12000 pizza delivery outlets and restaurants across the globe. The company’s main business approach is the satisfaction of customers' needs. Pizza Hut has always targeted and tried to satisfy a diverse customer base domestically (i.e. in the US) and globally.
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Analysis of Nike and New Balance Branding Campaigns Marketing Case Study
11 pages (46 words) , Download 0 , Case Study
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Generally, the paper "Analysis of Nike and New Balance Branding Campaigns" is an outstanding example of a marketing case study. Nike and the New Balance companies are the two top-rated shoe producing companies in the market. The companies have been in competition with each other for almost a century.
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Innocent Smoothie - International Marketing Opportunities Marketing Case Study
16 pages (4028 words) , Download 0 , Case Study
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The paper "Innocent Smoothie - International Marketing Opportunities" is an outstanding example of a marketing case study. Innocent smoothies are market leaders in the UK controlling almost 77.5% of the market in the UK. They have a rich product range with 30 different recipes to cater to diverse consumers. Their smoothies are made from natural fruits sourced from high-quality suppliers.
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Nine Brand by Savannah Miller Marketing Case Study
7 pages (1879 words) , Download 0 , Case Study
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The paper 'Nine Brand by Savannah Miller " is a great example of a marketing case study. The study will aim to investigate who is the Savannah Miller consumer and how she is different from other consumers. It will also investigate what she buys and her. Her price sensitivity will also be examined as compared to other users.
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Natural Kitchen - Sustainability-Led Marketing Marketing Case Study
8 pages (2028 words) , Download 0 , Case Study
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The paper "Natural Kitchen - Sustainability-Led Marketing" is an outstanding example of a marketing case study. The mission statement of the organisation is designed in a manner that emphasises business ethics and sustainability. The primary philosophy in the mission statement of Natural Kitchen is ‘Ethical foods, sustainable sources’ (Natural Kitchen London, 2016).
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The Estee Lauder Companies Competitive Market Marketing Case Study
11 pages (2814 words) , Download 0 , Case Study
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The paper "The Estee Lauder Companies Competitive Market " is an outstanding example of a marketing case study. The Estee Lauder Companies has created several portfolios of brands. It is an American marketer and manufacturers of hair care, fragrance, makeup and skincare products. Fifteen years ago, Estee Lauder Companies was considered the market leader in the cosmetic business.
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John Lewis - Market Entry Strategy Marketing Case Study
16 pages (3965 words) , Download 0 , Case Study
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The paper "John Lewis - Market Entry Strategy" is an outstanding example of a marketing case study. The report explores the external environmental factors affecting John Lewis, the company’s internal capabilities, culture, values and corporate social responsibility practices. It also examines the international business opportunities available for John Lewis and targets the UAE as a potential new market.
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Expansion of Sony Corporation in India Marketing Case Study
10 pages (2664 words) , Download 0 , Case Study
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The paper “Expansion of Sony Corporation in India” is a good example of a marketing case study. In the past decade, the level of competition in the electronic industry has increased tremendously. The entry of the internet and social media has increased the demand for technological devices.
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Adidas Market in the UAE for the Adidas Footwear Brand Marketing Case Study
8 pages (2052 words) , Download 0 , Case Study
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The paper "Adidas Market in the UAE for the Adidas Footwear Brand" is an outstanding example of a marketing case study. The Adidas Group of companies is a German MNC that deals in the manufacture of sports apparel, accessories, and footwear. The Adidas Group is a global leader in the industry that deals in the manufacture of sports products as it offers the market state-of-the-arts goods (Smart, 2007).
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Situational Analysis for Tesco Marketing Case Study
7 pages (2037 words) , Download 0 , Case Study
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The paper “Situational Analysis for Tesco” is a helpful example of a marketing case study. Jack Cohen formed Tesco Supermarket in 1919, it started its operations in West End market stalls in London and is one of the largest chain stores with stores in 14 countries. In 2012, its sales exceeded 72 billion Pounds, which represented a 7.4% growth from the previous years
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Internationally Business - Marketing Strategies for Shisha Tobacco Marketing Case Study
6 pages (1932 words) , Download 0 , Case Study
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The paper "Internationally Business - Marketing Strategies for Shisha Tobacco" is a perfect example of a case study on marketing. Marketing strategies are important as they allow businesses to flourish in international segments (Chaney and Martin, 2010). In this paper, the researcher discusses the marketing strategies of shisha tobacco that contains fruits instead of nicotine.
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Marketing Communications Campaign Plan for Audi A3 Sportback E-Tron Marketing Case Study
10 pages (2715 words) , Download 1 , Case Study
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The paper "Marketing Communications Campaign Plan for Audi A3 Sportback E-Tron" is a perfect example of a case study on marketing. Organizational success is dependent on in-depth marketing and understanding of the potential consumer market. Through comprehension of the consumers, organizations managed to develop proper marketing or promotional initiatives in a profitable manner.
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Market Entry - Kudu Marketing Case Study
6 pages (26 words) , Download 0 , Case Study
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The paper "Market Entry - Kudu" is an outstanding example of a marketing case study. The study will emphasize the importance of market expansion, specifically for domestic firms. In an intensely competitive marketplace, it becomes essential to acquire a desirable market share. The report will reflect upon the core benefits associated with an international market which can be explored by a UAE-based organization.
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Cosmetic Classification in Depth - Nivea Hand Lotion or Cream Marketing Case Study
9 pages (2280 words) , Download 0 , Case Study
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The paper “Cosmetic Classification in Depth - Nivea Hand Lotion or Cream” is a useful example of a marketing case study. Nivea is a personal care brand produced by a company in Germany owned by Beiersdorf Global AG. The company was formed in 1882 by Paul Carl Beiersdorf who was a pharmacist and now its products are marketed globally.
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Strategic Choices Available for Lush Cosmetics Marketing Case Study
13 pages (3910 words) , Download 1 , Case Study
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The paper "Strategic Choices Available for Lush Cosmetics" is an outstanding example of a marketing case study. Many cosmetic companies across the world have taken a new approach to their corporate strategy development in order to improve their corporate social responsibility. Due to globalization, the cosmetics industry has realized great developments as a result of diversification in ideas.
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Marketing Tips to Promote Emerging Designers Success Marketing Case Study
8 pages (163 words) , Download 0 , Case Study
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The paper “Marketing Tips to Promote Emerging Designers Success” is a creative example of a marketing case study. The psychology of any buyer is best defined by understanding the basis of every purchase. A company can gain so much information by understanding the intrigues behind the clients and their purchases. With every activity, there is a motivation and perception created.
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Position of Atlantic Quench Cranberries Inc in the Market Marketing Case Study
12 pages (19 words) , Download 0 , Case Study
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The paper "Position of Atlantic Quench Cranberries Inc in the Market" is a delightful example of a case study on marketing. In the contemporary market scenario, strategic involvement in business expansion or growth is the most essential element to maintain sustainability and consistent development of the organization.
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The Market Structure and Competitive Strategy Marketing Case Study
12 pages (3045 words) , Download 0 , Case Study
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The paper "The Market Structure and Competitive Strategy" is a good example of a case study on marketing. Cranberry mainly deals in the production of fruit juice and selling of the dried cranberries. The company belongs to the agricultural industry that is owned currently by about 630 cranberry growers and 46 grapefruit farmers.
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Marketing Plan for Atlantic Quench Marketing Case Study
13 pages (3316 words) , Download 0 , Case Study
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The paper "Marketing Plan for Atlantic Quench" is a perfect example of a case study on marketing. Atlantic Quench's marketing plan is aimed at facilitating the achievement of the organization's goals. The plan aims to enhance Atlantic Quench expand its markets, diversify its products, improve its relations with stakeholders, increase its sales, and expand its distribution capacity.
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Competitive Position of Coca Cola in Various Markets Marketing Case Study
22 pages (5930 words) , Case Study
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The paper "Competitive Position of Coca Cola in Various Markets" is a perfect example of a case study on marketing. In 1886 Pemberton, a pharmacist through his experiments with liquid tonics developed a formula that was brain tonic and started selling it in his pharmacy. The doctor sold the business to another person who built the Coca-Cola brand that is now worth over 58 billion dollars.
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How to Help Riverisland, a UK Apparel Company Enter Iceland Market Marketing Case Study
6 pages (1725 words) , Download 0 , Case Study
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The paper "How to Help Riverisland, a UK Apparel Company Enter Iceland Market" is a perfect example of a case study on marketing. For the year 2014, Iceland reported a total of 4,331 births, which was a decline from the 4,536 births recorded in 2012, which was the highest in Europe; while the number of boys and girls during this period was 969 boys for every 1000 girls.
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Fashion Brand of Multi-Channel Marketing Strategy Marketing Case Study
10 pages (2661 words) , Download 0 , Case Study
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The paper "Fashion Brand of Multi-Channel Marketing Strategy" is an engrossing example of coursework on marketing. Marketing can be defined as the transfer of information which is aimed at the generation of an exchange of value from a particular company to its customers thus leading to the creation of higher returns for both the company and its shareholders.
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Digital Marketing Plan for Uber Company Marketing Case Study
17 pages (23 words) , Download 0 , Case Study
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The paper "Digital Marketing Plan for Uber Company" is a great example of a case study on marketing. Competition in the business world has heightened over the past two decades. To survive in business, managers must innovate business strategies that will not only put them ahead of the competition but will also help in developing innovative ways of delivering essential goods and services.
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Fast Food Analysis and Evaluation Marketing Case Study
7 pages (1846 words) , Download 0 , Case Study
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The paper “Fast Food Analysis and Evaluation” is a useful example of a marketing case study. Fast food refers to any food that can be prepared in haste and without the use of sophisticated procedures. The food is always prepared with the primary aim of serving customers on a quick move who do not have adequate time to cook or wait for proper meals.
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International Marketing Teaching Marketing Case Study
10 pages (3460 words) , Download 0 , Case Study
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The terms of reference for the consultant were to assess the potential entry of the brand to Singapore. Louis Vuitton intention was to expand their operations to Singapore given its homogeneity in its market compared to the China market.
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Analysis of Med Thau Maree SAS Company Marketing Case Study
6 pages (1600 words) , Download 0 , Case Study
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The company has succeeded to sell its products to the rest world. The marketing segmentation that it used has brought a great positive impact on its growth. The company has become highly competitive in the market, and its products are fetching high demands from the customers (Cravens & Piercy, 2013).
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Buyer Behaviour - Tesco Marketing Case Study
10 pages (2630 words) , Download 0 , Case Study
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The paper "Buyer Behaviour - Tesco" is an outstanding example of a marketing case study. Tesco is one of the big company retail companies in the world. It is a British multinational company. This retail company was founded in 1919. From that time onwards the company has expanded its business to different parts of the world. Presently Tesco has a large number of customers all around the world.
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Direct Marketing project for Nike Inc Marketing Case Study
14 pages (3796 words) , Download 0 , Case Study
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Nike Inc is a multinational corporation that majors in the production of sportswear apparels such as footwears, shirts, headgears, golfing equipment, and many more sports products. It has retail stores widely spread across the world and its operations are categorized into geographical regions such as Western Europe, Central, and Eastern Europe, North America, and so on.
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Analyzing the Marketing Strategy for Union National Bank Marketing Case Study
8 pages (2430 words) , Download 0 , Case Study
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In light of increasing consumer needs, it is also apparent that UNB has adopted a mix of delivery channels, which include branch banking, Internet banking, ATM banking, phone banking and mobile banking. Multi-channel banking is one of the strategic marketing approaches that banks in the UAE are adopting. 
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MacDonalds Market Analysis Marketing Case Study
6 pages (1616 words) , Download 0 , Case Study
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The paper "MacDonalds Market Analysis " is an outstanding example of a marketing case study. MacDonald an Indian based franchised company is a joint-venture owned and managed by Vikram Bakshi and Amit Jatia. The company’s business model is based on four major cornerstones. The four pillars are affordable prices, fresh food, limited menu and fast service ("Strategic Analysis Of Mcdonald In India Business Essay", 2015).
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Marketing and Promoting Mineral Water in the UAE Marketing Case Study
7 pages (1950 words) , Download 0 , Case Study
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The paper "Marketing and Promoting Mineral Water in the UAE" is an outstanding example of a marketing case study. Water is vital for human life and to all people is for daily use. The product that I was dealing with as the marketing manager is mineral water; ensure purification and distribution in UAE. In the expressions of the main industry specialist, Water bottlers are offering business discernment that water is clean and pure.
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Marketing Strategy - Majorca Culture and Heritage Tours Marketing Case Study
12 pages (3152 words) , Download 0 , Case Study
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The paper “Marketing Strategy - Majorca Culture and Heritage Tours” is an opportune example of a marketing case study. Majorca is among the four Balearic Islands in Spain. It is synonymous with its tourist attractions sites as it places a key role in the Spanish tourism sector. The island is 80 kilometers square wide with approximately 550kilometers of sand beach coastline.
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Integrated Market Communication Marketing Case Study
9 pages (2690 words) , Download 0 , Case Study
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The paper “Integrated Market Communication” is a helpful example of a marketing case study. Worldwide, the use of integrated market communication is applied on a large scale. Consequently, this paper will try to explain the role of the IMC, the difference between the traditional practice and IMC, and finally its impact on market dominance.
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The Success Story of Michael Kors Marketing Case Study
7 pages (1931 words) , Download 0 , Case Study
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The paper “The Success Story of Michael Kors” is a dramatic example of a marketing case study. The luxury goods industry is a fascinating area of business, a more comprehensive definition of which includes products and services and the sector itself is considered as really different from others.
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