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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Strategy and Customer Involvement in Product Development Marketing Case Study
8 pages (2096 words) , Download 0 , Case Study
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The paper "Marketing Strategy and Customer Involvement in Product Development" is a great example of a Marketing Case Study. The contents of this paper are aimed at pragmatically lying down the components of a strategic marketing plan for an organization and the aspects it needs to inculcate in the plan in order to have an edge in the market. 
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Innovation and Creativity in Organizations Marketing Case Study
15 pages (4226 words) , Download 0 , Case Study
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The paper "Innovation and Creativity in Organizations" is a great example of a Marketing Case Study. Marketing innovation translates into marketing promotion and functions, pricing, distribution in addition to processes aimed at creative product development (Doole and Lowe 2008). During the last decade, the value of marketing innovation.
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The Anatomy of Marketing Positioning Strategy Marketing Case Study
10 pages (4763 words) , Download 1 , Case Study
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The paper "The Anatomy of Marketing Positioning Strategy" is a great example of a Marketing Case Study. Heathrow Marriott hotels the UK is owned by the Marriott international inc. of America. There are a number of Marriott hotels in the United Kingdom offering guestroom accommodation, fine dining, car rentals, fitness center, pools, conferences, and entertainment.
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Formula Ones Industry Life Cycle Marketing Case Study
38 pages (9857 words) , Case Study
Nobody downloaded yet
The paper "Formula One’s Industry Life Cycle" is a perfect example of a marketing case study. From the case study, it appears that though the race cars are not meant for the mass market, several buyers are targeted through the publicity created by F1. Such buyers include the race sponsors, the media and the fans.
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Apple Inc - Product and Service Design Marketing Case Study
11 pages (3064 words) , Download 3 , Case Study
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The paper “Apple Inc - Product and Service Design” is a comprehensive example of a case study on marketing. Changes and development in the technological world, competitive advantage, market opportunities, economic and demographic alterations are some of the factors that businesses must always consider in the process of engaging in product and service design.
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Double Time Plastering Marketing Business Plan
10 pages (2500 words) , Download 0 , Business Plan
Free
Currently, the firm operates under both domestic and commercial builders like Figurehead Construction, May Construction, Sure Craft, Pascal Projects, Burbank Homes among others. In consequence, the firm offers both commercial and industrial plastering services that relate to insulation, laser-level metal stud partitions, and many others.
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Understanding and Applying Consumer Behaviour Theories Marketing Literature review
12 pages (3000 words) , Download 0 , Literature review
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Consumers are the key reason why the business exists, and so devoid of them no business can thrive or survive. Without consumers, a company does not have a purpose or business. Still, the company’s main purpose is to satisfy the wants. The marketer assists in satisfying such needs and wants by means of offering products and services.
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Business Marketing And Segmenting And Targeting Markets Marketing Coursework
6 pages (1775 words) , Download 0 , Coursework
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The paper "Business Marketing And Segmenting And Targeting Markets" is a great example of a Marketing Coursework. Businesses operate in different environments because the customer differs when it comes to internal and external decision making. The customers are influenced by numerous components, and marketers have to understand these components.
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Digital Camera Market in the UK Marketing Case Study
10 pages (2984 words) , Download 0 , Case Study
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The paper "Digital Camera Market in the UK" is a wonderful example of a Marketing Case Study. In the year 2012, the market for digital cameras in the UK continued to evolve. The growth in manufacture and sales of smartphones between the years 2009 and 2011 in a way slowed the sales figures of digital cameras as people viewed smartphones as equivalent to digital cameras.
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Service Of Marketing Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "Service Of Marketing " is a great example of a Marketing Case Study. Since New Focus is a professional cleaning company, it needs to focus on its relationship with customers in order to uphold its position in the market and compete favorably in the market. Customer relationship is the key to the success of any organization. 
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An Assessment of Developing an Advertisement Campaign for Peperami Meat Snack Marketing Case Study
8 pages (2062 words) , Download 0 , Case Study
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The paper "An Assessment of Developing an Advertisement Campaign for Peperami Meat Snack " is a great example of a marketing case study. An advertisement campaign entails a series of advertisement information that have a common or single idea and theme that form an integrated marketing communication (IMC).
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Gold Consumer Buying Behavior Marketing Case Study
16 pages (4724 words) , Download 0 , Case Study
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The paper "Gold Consumer Buying Behavior" is a great example of a marketing case study. The consumer is a king in the market. As such, each consumer is characterized by dissimilar buying behavior displayed during the purchase of different products. Human behaviors are thought to be enormously varied and obscurely motivated that individuals are despaired of finding a valid description of predicting consumers thought.
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Factors That Influence Meal Choices Marketing Term Paper
8 pages (3377 words) , Download 0 , Term Paper
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The paper "Factors That Influence Meal Choices" is a great example of a Marketing Term Paper. The meal options were varied enough to include American, French and Italian dishes, from which the three interviewers were to choose. From the interview, there is a very evident difference in preferences and even ranking of the five choices for a meal.
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Good Strategy And Bad Strategy Marketing Case Study
15 pages (4087 words) , Download 0 , Case Study
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The paper "Good Strategy And Bad Strategy" is a great example of a Marketing Case Study. Due to technological developments, many organizations are considering using online marketing so that they can reach out to the wider market scope. Traditionally, the marketing function was conducted using traditional ways like Radios and TVs.
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Let Emerging Market Customers Be Your Teachers Marketing Case Study
8 pages (2383 words) , Download 0 , Case Study
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The paper "Let Emerging Market Customers Be Your Teachers" is a great example of a Marketing Case Study. Digital cameras are the modern-day cameras that encode digital videos and images digitally and also stores them for them to be produced later. Most cameras that are in the market today are digital and their digital cameras are also incorporated in a broad range of devices.
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Marketers May Promote Materialistic Values as Positive in the Short Term Marketing Essay
9 pages (2314 words) , Download 0 , Essay
Free
The paper "Marketers May Promote Materialistic Values as Positive in the Short Term" is an outstanding example of a marketing essay. The long-term deleterious effects of increased material consumption are a topic that has attracted scholars and psychologists and mostly noted as self and socially destructive.
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An Influence of Positive Effect on Decision Making in Complex Situations Marketing Case Study
7 pages (2150 words) , Download 0 , Case Study
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The paper "An Influence of Positive Effect on Decision Making in Complex Situations" is a wonderful example of a Marketing Case Study. A consumer refers to a person who buys goods and services from a market for personal use. Every marketer wishes to get into a consumer's mind and figure out how a customer makes his or her decisions before making a purchase. 
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Consumers Decision Making Process Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Consumers’ Decision Making Process " is a great example of a Marketing Case Study. According to Schiffman & Kannuk, (2007:526) Consumer behavior is a process that is constantly changing and also influences consumer purchasing power and preference. It is therefore important for an organization to recognize how consumer behaviors impact the success of their business. 
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The Effects Of Human Resource Attributions on Employee Outcomes During Organizational Change Marketing Case Study
8 pages (2652 words) , Download 0 , Case Study
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The paper "The Effects Of Human Resource Attributions on Employee Outcomes During Organizational Change" is a wonderful example of a Marketing Case Study. Flight Centre Limited is an Australian multinational travel company. It runs approximately 2,000 stores across various foreign countries such as the UK, Canada, the US, New Zealand, China, and South Africa.
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Global Fabric and Apparel Product Development Marketing Assignment
11 pages (3248 words) , Download 0 , Assignment
Free
The paper “Global Fabric and Apparel Product Development” is a meaty example of the assignment on marketing. The apparel industry has experienced major changes in recent years including the materials used and the methods of production applied in the production of the final materials. The importance attached to the sourcing of the products in the apparel industry has grown over the years.
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Strategic Market Management And Global Perspectives Marketing Case Study
9 pages (2432 words) , Download 0 , Case Study
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The paper "Strategic Market Management And Global Perspectives" is a wonderful example of a Marketing Case Study. The report is prepared to advise the Marketing Manager in Nando’s on how to measure brand performance. It will provide suggestions on how to deal with different measures of brand performance of the company and how the results have been interpreted.
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Analysis of the Body Shop Brand in Relation to the CBBE Model Marketing Case Study
6 pages (1699 words) , Download 2 , Case Study
Free
The paper "Analysis of the Body Shop Brand in Relation to the CBBE Model" is a good example of a marketing case study. The power that brands hold is very crucial in the current age businesses and is primary linked to the notion of relationship marketing. It is not surprising how the role that brands play is increasingly being important, especially in marketing.
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The Role of the Multinational Companies Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
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The paper "The Role of the Multinational Companies" is a great example of a Marketing Case Study. McKinsey & Company runs a variety of services including health systems & services. Innovation, competitiveness, and productivity put the Company at its top performance. The research tends to identify whether integrating the health services will lower the length of patients' stay in the hospital.
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Marketing Strategies for Craft Beer Marketing Coursework
16 pages (4285 words) , Download 0 , Coursework
Free
The paper "Marketing Strategies for Craft Beer" is a perfect example of marketing coursework. The consumer decision-making process involves a number of processes and steps which the consumers need to take before arriving into the final decision. The steps included in recognition, information search, and evaluation of alternatives, purchase and post-purchase activities.
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Internal Factors that Might Affect the Consumers in the Airline Industry Marketing Coursework
14 pages (3837 words) , Download 0 , Coursework
Free
The paper "Internal Factors that Might Affect the Consumers in the Airline Industry" is a great example of marketing coursework. The research tries to explain the numerous levels that consumers do pass when confronted with a decision to buy services in the airline industry. These levels are the need recognition, information search, pre-purchase assessment, purchase, usage as well as post-consumption.
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Creating Powerful Brands in Consumer Service And Industrial Markets Marketing Case Study
12 pages (3413 words) , Download 0 , Case Study
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The paper "Creating Powerful Brands in Consumer Service And Industrial Markets" is a wonderful example of a Marketing Case Study. This paper seeks to analyze Lindt chocolate as the main brand that is being discussed. It has analyzed why Lindt chocolate has been successful for a long time. Firstly, Lindt chocolate prevents tooth decay and is a nutritious brand.
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Making Niche Marketing Work Marketing Case Study
12 pages (3712 words) , Download 0 , Case Study
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The paper "Making Niche Marketing Work" is a great example of a Marketing Case Study. KI Pure Grain, an upscale specialty grain dealer that serves Australian and world markets with grain products. Therefore, investigating the current market is essential to the victory of the food grain services offered by the firm.
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The Impact of Brand Value on Brand Selection Marketing Term Paper
15 pages (4147 words) , Download 0 , Term Paper
Free
The paper "The Impact of Brand Value on Brand Selection" is a great example of a Marketing Term Paper. Samsung Smartphone has been successful in tapping a huge market of smartphones and has emerged as tough competitors to the larger giants like Apple, Nokia, etc which has amplified the need to study the internal factors affecting the consumer decision making of such products.
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TNT Express, Subaru Company Target Respondents Marketing Assignment
6 pages (1741 words) , Download 0 , Assignment
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The paper 'TNT Express, Subaru Company Target Respondents" is a perfect example of a marketing assignment. Lilien & Shanker (2013) explain that the success of any marketing research is dependent on the recruitment of the most qualified and targeted respondents possible. Therefore, the target respondents would-be buyers of “So Good Coconut Milk.
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Sanitarium Food Company Marketing Analysis Marketing Case Study
6 pages (1816 words) , Download 1 , Case Study
Free
The paper "Sanitarium Food Company Marketing Analysis " is a great example of a marketing case study. Sanitarium trading food Company comprises of two associates, the Australian Health and Nutrition Ltd and New Zealand Health Ltd fully owned by Seventh Day Adventist Church (Saniturium Health and Wellbeing 2011). The ‘So Good Coconut Milk’ brand has shown increased sales (New Zealand Health Food Limited 2012).
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Competing in the Age of Omnichannel Retailing Marketing Case Study
11 pages (3175 words) , Download 0 , Case Study
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The paper "Competing in the Age of Omnichannel Retailing" is a wonderful example of a Marketing Case Study. The purpose of the research was to assess the conditions or situation of Target Corporation with the intention of adopting the most effective and efficient retail strategies to improve the business performance of the entity. 
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Internal Factors Affecting Consumer Behaviour Marketing Literature review
17 pages (4524 words) , Download 1 , Literature review
Free
The paper "Internal Factors Affecting Consumer Behaviour" is an outstanding example of a marketing literature review. This paper offers a discussion of the internal factors that affect consumer behaviour. The paper specifically discussed five internal aspects that are widely discussed in the literature and associated with affecting consumer choices. The five aspects are applied in the context of car purchasing.
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Internal Factors Affecting Buyers Behavior towards Washing Machine Marketing Coursework
12 pages (3322 words) , Download 1 , Coursework
Free
The paper "Internal Factors Affecting Buyer’s Behavior towards Washing Machine" is a good example of marketing coursework. It is apparent that consumers are paramount to the economy. The marketing assumption made by marketers is often based on the notion of consumer behavior (Luo, 2005). It is, therefore, important for sellers to understand the behavior of the consumers towards a variety of the products to create value for them.
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Consumer Decision Making Marketing Report
16 pages (4409 words) , Download 0 , Report
Free
The paper ''Consumer Decision Making'' is a wonderful example of a Marketing report. Todays’ age and era, have witnessed an increase in human needs, varying from the basic to non-basic or luxurious needs. Consumers continue to buy different commodities and hence the need for different business organizations to study consumer behavior, to ascertain the correct type of commodities that are relevant in the market.
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Internal Factors and Their Influence on a Consumers Decision Making Process for Clothing Products Marketing Coursework
17 pages (4811 words) , Download 0 , Coursework
Free
The paper 'Internal Factors and Their Influence on a Consumer’s Decision Making Process for Clothing Products" is an outstanding example of marketing coursework. Different buying situations will exhibit differences in the amount of risk and investment involved. This calls for varied decision behaviours by consumers.
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Five Steps in Consumer Decision-Making Process Marketing Coursework
16 pages (4522 words) , Download 0 , Coursework
Free
The paper "Five Steps in Consumer Decision-Making Process" is a perfect example of marketing coursework. Individuals view the smartphones as an extension of themselves, and they carry them around even to places that are so unorthodox for example in their shower rooms. A great number of people use smartphones for social media, browsing, navigation and online shopping among others.
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Air Jordans Marketing Campaign Marketing Case Study
9 pages (2674 words) , Download 0 , Case Study
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The paper "Air Jordan’s Marketing Campaign " is a good example of a marketing case study. Marketing campaign refers to the specific activities focusing on the promotion of a product, business, or service. It relates to the coordinated series of steps, which include the promotion of a product under the influence of diverse media outlets while utilising various types of advertisements.
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Role of CSR Communication in Enhancing the Organization Products in the Competitive Market Marketing Coursework
10 pages (3279 words) , Download 0 , Coursework
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The paper "Role of CSR Communication in Enhancing Organization Products in the Competitive Market" is a great example of marketing coursework. Communication is the key to the success of any organization in a competitive market. Communication assists an organization in creating product awareness in the market, sending messages regarding its promotion process among other things.
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Tigerair Australia versus Jet Star Marketing Case Study
12 pages (3533 words) , Download 0 , Case Study
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The paper "Tigerair Australia versus Jet Star " is a good example of a marketing case study. The Australian airline industry has faced fragile trends in recent years as a result of various factors. Economic fluctuation, fluctuating oil prices, rising terrorism has influenced the performance of the airline industry negatively (IBISWorld, 2014).
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Marketing Strategy Samsung Galaxy Marketing Case Study
8 pages (2165 words) , Download 0 , Case Study
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The paper "Marketing Strategy Samsung Galaxy" is an impressive example of a Marketing case study.  Samsung Galaxy comprises of a series of Smartphone designed which are Android-powered. Galaxy includes smartphones including Galaxy Tab, Note Series, and Phablets. Most of the Galaxy series have additional style and functionality. This discussion attempts to look at the strategy underlying the Samsung Galaxy series as it competes in the market.
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The Benefits and Adoption of a New Mobile App Marketing Research Paper
30 pages (7500 words) , Research Paper
Nobody downloaded yet
The paper “The Benefits and Adoption of a New Mobile App“ is an inspiring variant on research paper on marketing. The meaning of Mobile Applications (apps) refers to software programs made for hand-held devices for instance tablet computers, mobile phones, gaming consoles or Personal Digital Assistants (PDAs).
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Consumer Decision Making - Luxury Goods Purchase Marketing Case Study
17 pages (4870 words) , Download 0 , Case Study
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The paper "Consumer Decision Making - Luxury Goods Purchase" is an outstanding example of a marketing case study. Throughout this document, the discussion as it unfolds revolves around the purchase of luxury goods. This has been linked to internal factors that directly touch on the consumers of these luxury commodities.
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Making Purchase Decisions about Banking Service Marketing Case Study
16 pages (4407 words) , Download 0 , Case Study
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The paper "Making Purchase Decisions about Banking Service" is a perfect example of a marketing case study. This essay requires the student to select product/services from assignment one and highlighted the five steps involved in making purchase decisions about these services. The product chosen in assignment one was banking service. This will be followed by laying some focus on the bank’s marketing strategy.
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Internal Factors and Their Influence on a Consumers Decision Making Process for Sony Smartphones Marketing Case Study
19 pages (5068 words) , Download 0 , Case Study
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The paper "Internal Factors and Their Influence on a Consumer’s Decision Making Process for Sony Smartphones" is an outstanding example of a marketing case study. The decision to buy a product by consumers is reached after a rigorous analysis of factors originating from outside the individual, external factors, and those factors intrinsic to the individual otherwise known as internal factors.
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Factors Affecting Consumer Behaviour - iPhone Marketing Case Study
17 pages (4683 words) , Download 0 , Case Study
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The paper "Factors Affecting Consumer Behaviour - iPhone" is a perfect example of a marketing case study. Consumer decision making is the process by which a consumer makes a logical choice of a product or a service depending on all the available options. This is a rational process that involves the consumer evaluating the available products or services and making a decision based on his/her wants and needs (Perreau, 2014).
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Consumer Behavior-Internal Factors Marketing Case Study
17 pages (5001 words) , Download 0 , Case Study
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The paper "Consumer Behavior-Internal Factors" is a great example of a Marketing Case Study. In the contemporary global market, the consumer is well-thought-out as the king. Therefore, the main motive of every marketer is to satisfy the customer by meeting their needs in a better way than their competitors. 
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Environmental Analysis: Juice and Java Marketing Case Study
9 pages (2444 words) , Download 0 , Case Study
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The paper "Environmental Analysis: Juice and Java" is a perfect example of a marketing case study. Juice & Java is a company located in Aventura, Miami Beach (Florida) that sells food, beverages and drinks. The company intends to enter the New Zealand market but after undertaking feasibility studies.
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Domestic Violence against Women - Social Marketing Plan Marketing Case Study
14 pages (3709 words) , Download 0 , Case Study
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The paper 'Domestic Violence against Women - Social Marketing Plan" is a great example of a marketing case study. According to WHO, 1997, domestic violence against women is an internationally recognized problem (Sapkota, 2012). Domestic violence against women can either be physical, sexual or psychological. According to (Davies, 1994), this behavior leaves women in fear, intimidation and isolation.
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Effects of Labor Market Changes Marketing Coursework
5 pages (1606 words) , Download 2 , Coursework
Free
The paper "Effects of Labor Market Changes" is an outstanding example of marketing coursework. Trade unions have been very influential in the labor market as efforts have been steered up to ensure that all the interests of employees are protected. Trade unions seek to protect employees from exploitations, discrimination and all sorts of unprofessional practices that may cause grievances in the cause of their duties.
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Emotiv Systems Inc - Market Planning Marketing Case Study
8 pages (2203 words) , Download 0 , Case Study
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The paper "Emotiv Systems Inc - Market Planning" is a good example of a marketing case study. In marketing the EPOC, Emotiv has a wide range of markets to target. It would not be wise for Emotiv to introduce the EPOC in a wide range of markets. Emotiv should concentrate on a few markets at the introductory level then focus on the full range of markets when the product firmly establishes its position.
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