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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Processes and Planning Marketing Assignment
6 pages (1697 words) , Download 0 , Assignment
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The paper "Marketing Processes and Planning" is a wonderful example of an assignment on marketing. Since computer games are likely to influence the emotions of people, and the situation, in turn, may threaten the law and order of the nation, governments strictly monitor and censor the contents of the computer game frames.
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Marketing Planning and Strategy Marketing Assignment
16 pages (4321 words) , Download 0 , Assignment
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A market plan is always detailed. Goal settings, analyzing the market situations, market planning involves the creation of market strategies, the monitoring of available resources and allocation of the resources. A market plan is a process strategized to help the organization grow, through the satisfaction of customer’s needs and wants.
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Marketing strategy of ACME Tea and the Marketing Mix Marketing Assignment
15 pages (4282 words) , Download 0 , Assignment
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ACME Tea is based in Sri Lanka and manufactures a range of special teas. Joe Blogs, founder of the company is a highly qualified tea taster and has been a part of the tea industry for decades.  The headquarters of the company is located at Ceylon. ACME Tea manufactures its products from the best tea plantations of Sri Lanka.
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International Strategic Marketing: Walt Disney Parks and Resorts Marketing Assignment
10 pages (4467 words) , Download 1 , Assignment
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This business segment was founded in the year 1971 and encompasses operations such as managing, conceptualizing and building the vacation resorts and theme parks of the company. As per statistics in the year 2013, the company had attended total guests of 132.5 million which in turn has made this theme park as the most visited and famous theme park across the globe.
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Customer Service Marketing Assignment
6 pages (1680 words) , Download 0 , Assignment
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The paper "Customer Service" is an outstanding example of a marketing assignment. A customer service policy refers to a set of rules defining what a specific entity’s customers should expect with regards to service delivery, as well as how these customers’ needs are to be managed (Ghose & Mukherjee, 2012: p10).
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Current Marketing Communications Practices of Nordstrom Marketing Assignment
12 pages (3461 words) , Download 0 , Assignment
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The company started as a retailer for shoes in the year 1901. Over the years, the company has expanded over many geographical locations by opening up its stores across 36 states in the country. Also, Nordstrom has diversified into a number of fashion-related products like clothing, jewelry, accessories, cosmetics, fragrances, handbags, etc.
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Critical Developments in Commerce Marketing Assignment
20 pages (6118 words) , Download 0 , Assignment
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The fourth variable is determining value. GD-Logic states that producers determine the value and that value is inside operand resources through exchange-value processes, while SD-Logic asserts that customers perceive and identify value through “value in use,” so companies can only offer “value propositions” and not “real value” automatically.
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Critical Developments in Commerce Theory and Practice Marketing Article
20 pages (5529 words) , Download 0 , Article
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Stephen L. Vargo and Robert F. Lusch in their widely acclaimed paper ‘Evolving to a New Dominant Logic for Marketing’ aver that in its most primitive forms, marketing was considered as an exchange of goods. However, over the years, the discipline of marketing has evolved considerably from a goods-dominant (G-D) logic to a service-dominant (S-D) logic.
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Marketing Audit Marketing Assignment
10 pages (2643 words) , Download 0 , Assignment
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The marketing audit highlights an appraisal or review of existing marketing activities. The following external and internal factors of the present business environment are elaborated in context to travel and tourism industry. The external factors that can affect Visit Britain in United Kingdom (UK) can be divided into three groups: competitive, economic and market environment.
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Making of New Product Marketing Article
8 pages (2275 words) , Download 0 , Article
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For instance, in such an organizational structure, activities related to marketing will be taken care of by only the concerned marketing department. Similarly, the development and design of products will be done by the engineering department. Activities related to sales would be carried by the sales department.
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Applied Strategy Incorporated for Humana Marketing Assignment
12 pages (3198 words) , Download 0 , Assignment
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The support services required by Humana have been outsourced to the specialist firms in seeking to ensure the smooth operation of the organization. Many of the services that are sourced from outside the organization involve the information technology services, essential for daily operations, and meeting basic required operational capabilities. 
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Publix Grocer Chain Trade Enhancement Plan Marketing Assignment
12 pages (3019 words) , Download 0 , Assignment
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Publix Grocer Chain is an industry player majoring Food Markets industry, founded in 1930, the country of origin is the United States, the current CEO is Mr William E Crenshaw and the   CFO is David P Phillips. The company has its main website as www.publix.com  for elaborating companies information and it has a current employees population of about  158,000. 
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Strategic Marketing of Tesco Plc Marketing Assignment
12 pages (3338 words) , Download 0 , Assignment
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The modern era of product marketing reflects the growing influence of the services parameter contributing to differentiating the products generated by one company over the other in the larger competitive market. Thus, companies operating along the left hand of the Goods-Services spectrum are observed to continually develop intangible offerings.
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Marketing Management: Daftar Daftar Marketing Assignment
12 pages (3242 words) , Download 0 , Assignment
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Students purchase the product on a seasonal variation. It is true that such purchases come during the beginning of terms. With competitive competition in the market of notebooks, Daftar Daftar utilizes diverse marketing procedures. Such procedures are essential in maintaining a competitive edge among other players.
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Marketing Channels and Logistics Marketing Annotated Bibliography
10 pages (2808 words) , Download 0 , Annotated Bibliography
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With reference to Hitchcock (2012), the concept of supply chain management can be defined to play an important role in the production and distribution process. Hitchcock (2012) thus argues that supply chain management has been creating pressure upon businesses on both legal terms and commercial terms. 
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Security Analysis and Portfolio Management Marketing Assignment
12 pages (3126 words) , Download 0 , Assignment
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The paper "Security Analysis and Portfolio Management" is an outstanding example of a marketing assignment. In investment management, two terms are quite common i.e. beta and alpha. In order to understand the terminologies of beta and alpha, it is equally important to understand some investment management concepts in brief so that those concepts can be linked with beta and alpha.
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Spot of Oil Prices Evaluation Marketing Article
10 pages (2738 words) , Download 0 , Article
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The graphs included histograms for investigating the distribution of the data, box plots for ascertaining the existence of outliers and establishing the points within which these outliers lie, and scatter plots for investigating movements of prices over time, and time series plots for elucidating further features of the data.
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Internet Marketing Marketing Assignment
11 pages (2980 words) , Download 0 , Assignment
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Internet marketing is e-marketing or online marketing. It refers to the conduction of sales activities on the Internet. E-marketing involves social networking, email and online advertisement. It is indispensable to note that all the aspects of online marketing are digital. Marketing online involves the transfer of electronic information through computer devices.
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International Trade and Logistics Issues Marketing Assignment
13 pages (3795 words) , Download 0 , Assignment
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Such competitiveness comes about within the global market to become equally engaged in the quest for competitive advantage (Chen, Lai & Wen, 2006). Global supply chain managers are always tasked with the need to ensuring that they can achieve effective trade-off which does not only search as a mechanism for meeting production schedules and demand.
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Case Studies In Customer Relationships Marketing Assignment
12 pages (3591 words) , Download 0 , Assignment
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The idea of self-concept of customers refers to the way that customers create their identity by associating themselves with certain brands in the market. Self-identity is crucial as it is a reflection of a person’s class and top position within the public. From its history, Porsche has been a brand that customers associate with for their class-identity.
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Good Face-to-Face Encounter Marketing Assignment
12 pages (3166 words) , Download 0 , Assignment
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The paper "Good Face-to-Face Encounter" is an outstanding example of a marketing assignment. I had my cousin coming from New Zealand to London. After long traveling, I knew she would be hungry and a dining experience would delight her, so I had made a reservation at Dishoom restaurant because I personally liked its service very much. What happened during the encounter?
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Consumer Behaviour in Relation to the International Markets Marketing Assignment
7 pages (2160 words) , Download 0 , Assignment
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The paper "Consumer Behaviour in Relation to the International Markets" is a great example of an assignment on marketing. International Marketing Culture is the factor that has the greatest influence on consumer behaviour in international markets. To what extent do you think that this statement is true?
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Marketing Planning Marketing Assignment
11 pages (3053 words) , Download 0 , Assignment
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Marketing planning can also be defined as the process of deciding on the courses of marketing activities and implementing the decisions made. The major elements that are involved in market planning are market research and marketing mix. Market research aims at identification and anticipation of customer requirements while marking mix role is to meet these requirements
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The Marketing Mix Revisited: Towards the 21st Century Marketing Marketing Article
12 pages (3209 words) , Download 0 , Article
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In his research article, Constantinides (2006) looks at how changing economic and environmental issues have affected the way marketing is done and how this is likely to change in the 21st century. The study that informed the development of this article used a literature review to see how academic and marketing professional regard the issue of the 4Ps of marketin.
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Marketing Planning and Principles Marketing Assignment
12 pages (3578 words) , Download 0 , Assignment
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The paper "Marketing Planning and Principles" is an outstanding example of a marketing assignment. Segmentation refers to the act of dividing the market of a product into various sub-markets that consist of consumers with similar characteristics. The market of a product may be segmented into sections that include geographical location, behaviour and social class.
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Interview to Display Skills of the Excellent Candidate for Position of a Marketing Assistant Marketing Admission/Application Essay
7 pages (1878 words) , Download 0 , Admission/Application Essay
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The paper “Interview to Display Skills of the Excellent Candidate for Position of a Marketing Assistant” is a motivating variant of the application essay on marketing. Interviews are structured to measure a candidate`s competencies that are related to the job. The process follows systematic inquiries regarding the behavior of the candidates regarding past experiences.
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Coffee Wars in India - Cafe Coffee Day Takes on the Global Brands by Yoffie and Bijlani Marketing Article
8 pages (2528 words) , Download 0 , Article
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The paper “‘Coffee Wars in India - Café Coffee Day Takes on the Global Brands by Yoffie and Bijlani” is a dramatic variant of the article on marketing. This essay is an analysis of the case titled ‘Coffee Wars in India: Café Coffee Day Takes on the Global Brands’ by Yoffie and Bijlani (2014). The case is about Café Coffee Day (CCD), a successful coffee retail chain in India.
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Relationship between the Santos Company and Shareholders Marketing Assignment
9 pages (2448 words) , Download 0 , Assignment
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The paper "Relationship between the Santos Company and Shareholders" is an outstanding example of a marketing assignment. The fluctuating oil prices affected various stakeholders especially the employees of the company and the shareholders. The increased supply of oil from many countries has been resulting in decreased demand hence a decline in the prices.
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International Advertising and Product Development in the Presentation Change Bite Marketing Case Study
8 pages (2902 words) , Download 0 , Case Study
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For producers of goods and services, it is a cost-saving if the middleman could be eliminated and one may proceed directly to the customer, as long as greater costs are not incurred in doing so. Likewise, the customer will benefit from the elimination of the middle man because he or she is able to avail of the producer’s price. 
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Marketing Luxury Products to Affluent Ethnic Consumers Marketing Research Paper
12 pages (3456 words) , Download 1 , Research Paper
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The consumer being surveyed at random is the average customer with the knowledge or care towards brand and price. This is because most literature points to consumers being more educated about the brand name, and price for value. The research is based on consumer survey participants being knowledgeable about brands.
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Factors Contributing to Brand Loyalty among Mobile Users Marketing Research Proposal
16 pages (4920 words) , Download 1 , Research Proposal
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The paper "Factors Contributing to Brand Loyalty among Mobile Users" is an outstanding example of a marketing research proposal. This research proposal aims to give an insight into brand loyalty in the telecommunications industry. More specifically, this study will focus on the US telecommunications industry, with a focus on what makes mobile users be loyal to their brands.
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International Marketing - Apple Marketing Case Study
8 pages (2311 words) , Download 0 , Case Study
Free
The paper "International Marketing - Apple" is an outstanding example of a marketing case study. The aim of diffusing products to an overseas market is to increase the share of the product market and increase returns on the balance sheet. International marketing engrosses the recognition of the fact that people across the globe have different needs and preferences.
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Michael Jenkins Restaurant Marketing Case Study
12 pages (3187 words) , Download 0 , Case Study
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The paper 'Michael Jenkins Restaurant" is a good example of a management case study. As a business orientation pulls all the capital resources at disposal towards the motivation to invest, the restaurant is one of the best businesses in modern society. As Michael Jenkins aims are concerned, the most important factor is having perfect knowledge about the market.
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Clear Sound Technology Marketing Case Study
22 pages (5837 words) , Case Study
Nobody downloaded yet
The paper "Clear Sound Technology" is an outstanding example of a marketing case study. The improvement in information technology has made work easier and effective. Many technologies that assist humans in doing almost everyday tasks have been innovated and implemented. Sound affects almost every aspect of human life.
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External Analysis of XYZ Aged Care Marketing Case Study
10 pages (2888 words) , Download 0 , Case Study
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The paper "External Analysis of XYZ Aged Care " is an outstanding example of a marketing case study. Understanding the external analysis of XYZ Aged Care will help to understand the manner in which the external environment influences the working of the organization in the industry and strategies that XYZ Aged Care needs to formulate to ensure proper growth of the organization.
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Mountine Vitamin Watere - Marketing Forecast Marketing Case Study
13 pages (3701 words) , Download 0 , Case Study
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The paper "Mountine Vitamin Watere - Marketing Forecast" is an outstanding example of a marketing case study. Mountine Vitamin Watere which is looking towards launching a new health drink which is rich in vitamin should look towards the different areas which will help them to ensure that the product is accepted by the people of Jordan & Dubai.
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Light-Life - Product Features, Uniqueness and Customer Benefits Marketing
59 pages (15976 words)
Nobody downloaded yet
The paper "Light-Life - Product Features, Uniqueness and Customer Benefits" is an outstanding example of a marketing capstone project. The recommended business is a sportswear with the name of the business being ‘Light Life’. This business will be located in Parramatta and is expected to capture the young and middle-aged population.
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Destination Marketing Organization within Australia Marketing Case Study
12 pages (3209 words) , Download 0 , Case Study
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The paper "Destination Marketing Organization within Australia" is an outstanding example of a marketing case study. The destination marketing organization is significant in promoting tourist destinations and therefore its role in the tourism sector cannot be ignored. Without a doubt, Australia is among the leading tourist destination in the world.
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Procurement and Purchase - Katsand Wines Marketing Case Study
8 pages (2390 words) , Download 0 , Case Study
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The paper "Procurement and Purchase - Katsand Wines" is an outstanding example of a marketing case study. This is a report of a business nature concerning the company Katsand wines, situated in South Australia is experiencing some shortcomings. A company specializes in wine production. Some of its wine variety currently includes Pinot Gris, Sparkling Red and Merlot among others.
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Shoes of Prey - Market Background Marketing Case Study
9 pages (2654 words) , Download 0 , Case Study
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The paper "Shoes of Prey - Market Background" is an outstanding example of a marketing case study. Organizational performance and competitive strategies form a basis for Increase Corporation and existence in the market. In this regard, organizations operating in the global platform increase their performance and effectiveness by the day through increased market efficiencies.
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Paradise Hotels Strategic Decisions and Their Appropriateness Marketing Case Study
9 pages (2960 words) , Download 0 , Case Study
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The paper "Paradise Hotel’s Strategic Decisions and Their Appropriateness" is an outstanding example of a marketing case study. This report is an analysis of Paradise’s Hotel’s strategic planning for a given period. The report will analyze the aspects of positioning, targeted marketing strategies, pricing plans, operational strategies and downsizing.
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Caresuper Company Brand Analysis Marketing Case Study
11 pages (3265 words) , Download 0 , Case Study
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The paper "Caresuper Company Brand Analysis" is an outstanding example of a marketing case study. The need to have a better life after retirement has led workers in Australia and beyond to seek superannuation (Ivanov 2014). Companies offering superannuation services have also grown in numbers, prompting contemporary managers to understand the importance of building strong brands.
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Market Analysis of Delta Signal Marketing Case Study
16 pages (4264 words) , Download 1 , Case Study
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The paper "Market Analysis of Delta Signal" is an outstanding example of a marketing case study. Delta/Signal Corp is a company based in the US with a vast presence in European countries such as England and Sweden. It is established in Massachusetts and it is represented by company number 042956879.
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Monthly Expenditure in Restaurants Marketing Case Study
9 pages (2462 words) , Download 0 , Case Study
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The paper "Monthly Expenditure in Restaurants" is an outstanding example of a marketing case study. This business report is prepared for the client who would like to establish a fine, upscale restaurant with fine entrées, drinks, and desserts in an elegant atmosphere. The client has knowledge in restaurant operations and some knowledge in upscale restaurants but lacks surety that the city may be in need of such a restaurant.
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Shaping the Decision of the Consumer Marketing Research Paper
12 pages (4447 words) , Download 0 , Research Paper
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The paper " Shaping the Decision of the Consumer" is an outstanding example of a marketing research proposal. The increase in the number of commuters using airlines have increased with changing times as more and more people prefer airlines due to the emergence of low-cost airlines and faster and safer mode of transport.
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Marketing Strategies of GM Holden Marketing Case Study
11 pages (4425 words) , Download 0 , Case Study
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The paper "Marketing Strategies of GM Holden" is an outstanding example of a marketing case study. Yeshin (2003) recommends the use of mass media in promoting products, and hence GM Holden will use mass media tools such as billboard advertisement, TV, radio, and magazines as the main promotional tools.
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Southern Cross Telco Companies: Analysis of Opportunities for Exporting Services to Foreign Markets Marketing Case Study
8 pages (2428 words) , Download 0 , Case Study
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The paper "Southern Cross Telco Companies: Analysis of Opportunities for Exporting Services to Foreign Markets" is an outstanding example of a marketing case study. The report that follows presents a critical evaluation of the possibility of Southern Cross Telco exporting its services to foreign countries.
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The Recommended Marketing Objectives of the Company Marketing Assignment
8 pages (2305 words) , Download 0 , Assignment
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The paper "The Recommended Marketing Objectives of the Company" is an outstanding example of a marketing assignment. According to the Business Dictionary (2012, 1), marketing objectives can be perceived as a set of goals that are fixed by a particular business when engaging in the efforts of promoting its products or services to the prospective consumers which ought to be accomplished within a specific timeframe.
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BMW Brand Audit Marketing Case Study
14 pages (4084 words) , Download 0 , Case Study
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The paper "BMW Brand Audit " is an outstanding example of a marketing case study. This report critically analyses the BMW brand at the product level. It examines BMW’s background particularly in relation to its brand attributes, portfolio, elements and marketing mix. Moreover, this report explores the nature of BMW as a brand with regards to customer knowledge of the brand, its sources of brand equity.
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In-Depth Market Analysis and Selection of Target Market - New Zealand, China and the US Marketing Case Study
7 pages (2104 words) , Download 0 , Case Study
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The paper "In-Depth Market Analysis and Selection of Target Market - New Zealand, China and the US" is an outstanding example of a marketing case study. In module 1, three potential markets where Adam Internet can export its services were explored. These were New Zealand, China and the United States of America. An analysis of each of the three markets reveals varying levels of attractiveness.
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