Marketing Essays

Publix Grocer Chain is an industry player majoring Food Markets industry, founded in 1930, the country of origin is the United States, the current CEO is Mr William E Crenshaw and the   CFO is David P Phillips. The company has its main website as www.publix.com  for elaborating companies information and it has a current employees population of about  158,000. 

The modern era of product marketing reflects the growing influence of the services parameter contributing to differentiating the products generated by one company over the other in the larger competitive market. Thus, companies operating along the left hand of the Goods-Services spectrum are observed to continually develop intangible offerings.

Students purchase the product on a seasonal variation. It is true that such purchases come during the beginning of terms. With competitive competition in the market of notebooks, Daftar Daftar utilizes diverse marketing procedures. Such procedures are essential in maintaining a competitive edge among other players.

With reference to Hitchcock (2012), the concept of supply chain management can be defined to play an important role in the production and distribution process. Hitchcock (2012) thus argues that supply chain management has been creating pressure upon businesses on both legal terms and commercial terms. 

The paper "Security Analysis and Portfolio Management" is an outstanding example of a marketing assignment. In investment management, two terms are quite common i.e. beta and alpha. In order to understand the terminologies of beta and alpha, it is equally important to understand some investment management concepts in brief so that those concepts can be linked with beta and alpha.

The graphs included histograms for investigating the distribution of the data, box plots for ascertaining the existence of outliers and establishing the points within which these outliers lie, and scatter plots for investigating movements of prices over time, and time series plots for elucidating further features of the data.

Internet marketing is e-marketing or online marketing. It refers to the conduction of sales activities on the Internet. E-marketing involves social networking, email and online advertisement. It is indispensable to note that all the aspects of online marketing are digital. Marketing online involves the transfer of electronic information through computer devices.

Such competitiveness comes about within the global market to become equally engaged in the quest for competitive advantage (Chen, Lai & Wen, 2006). Global supply chain managers are always tasked with the need to ensuring that they can achieve effective trade-off which does not only search as a mechanism for meeting production schedules and demand.

The idea of self-concept of customers refers to the way that customers create their identity by associating themselves with certain brands in the market. Self-identity is crucial as it is a reflection of a person’s class and top position within the public. From its history, Porsche has been a brand that customers associate with for their class-identity.

The paper "Good Face-to-Face Encounter" is an outstanding example of a marketing assignment. I had my cousin coming from New Zealand to London. After long traveling, I knew she would be hungry and a dining experience would delight her, so I had made a reservation at Dishoom restaurant because I personally liked its service very much. What happened during the encounter?

The paper "Consumer Behaviour in Relation to the International Markets" is a great example of an assignment on marketing. International Marketing Culture is the factor that has the greatest influence on consumer behaviour in international markets. To what extent do you think that this statement is true?

Marketing planning can also be defined as the process of deciding on the courses of marketing activities and implementing the decisions made. The major elements that are involved in market planning are market research and marketing mix. Market research aims at identification and anticipation of customer requirements while marking mix role is to meet these requirements

In his research article, Constantinides (2006) looks at how changing economic and environmental issues have affected the way marketing is done and how this is likely to change in the 21st century. The study that informed the development of this article used a literature review to see how academic and marketing professional regard the issue of the 4Ps of marketin.

The paper "Marketing Planning and Principles" is an outstanding example of a marketing assignment. Segmentation refers to the act of dividing the market of a product into various sub-markets that consist of consumers with similar characteristics. The market of a product may be segmented into sections that include geographical location, behaviour and social class.

The paper “Interview to Display Skills of the Excellent Candidate for Position of a Marketing Assistant” is a motivating variant of the application essay on marketing. Interviews are structured to measure a candidate`s competencies that are related to the job. The process follows systematic inquiries regarding the behavior of the candidates regarding past experiences.

The paper “‘Coffee Wars in India - Café Coffee Day Takes on the Global Brands by Yoffie and Bijlani” is a dramatic variant of the article on marketing. This essay is an analysis of the case titled ‘Coffee Wars in India: Café Coffee Day Takes on the Global Brands’ by Yoffie and Bijlani (2014). The case is about Café Coffee Day (CCD), a successful coffee retail chain in India.

The paper "Relationship between the Santos Company and Shareholders" is an outstanding example of a marketing assignment. The fluctuating oil prices affected various stakeholders especially the employees of the company and the shareholders. The increased supply of oil from many countries has been resulting in decreased demand hence a decline in the prices.

For producers of goods and services, it is a cost-saving if the middleman could be eliminated and one may proceed directly to the customer, as long as greater costs are not incurred in doing so. Likewise, the customer will benefit from the elimination of the middle man because he or she is able to avail of the producer’s price. 

The consumer being surveyed at random is the average customer with the knowledge or care towards brand and price. This is because most literature points to consumers being more educated about the brand name, and price for value. The research is based on consumer survey participants being knowledgeable about brands.

The paper "Factors Contributing to Brand Loyalty among Mobile Users" is an outstanding example of a marketing research proposal. This research proposal aims to give an insight into brand loyalty in the telecommunications industry. More specifically, this study will focus on the US telecommunications industry, with a focus on what makes mobile users be loyal to their brands.

The paper "International Marketing - Apple" is an outstanding example of a marketing case study. The aim of diffusing products to an overseas market is to increase the share of the product market and increase returns on the balance sheet. International marketing engrosses the recognition of the fact that people across the globe have different needs and preferences.

The paper 'Michael Jenkins Restaurant" is a good example of a management case study. As a business orientation pulls all the capital resources at disposal towards the motivation to invest, the restaurant is one of the best businesses in modern society. As Michael Jenkins aims are concerned, the most important factor is having perfect knowledge about the market.

The paper "Clear Sound Technology" is an outstanding example of a marketing case study. The improvement in information technology has made work easier and effective. Many technologies that assist humans in doing almost everyday tasks have been innovated and implemented. Sound affects almost every aspect of human life.

The paper "External Analysis of XYZ Aged Care " is an outstanding example of a marketing case study. Understanding the external analysis of XYZ Aged Care will help to understand the manner in which the external environment influences the working of the organization in the industry and strategies that XYZ Aged Care needs to formulate to ensure proper growth of the organization.

The paper "Mountine Vitamin Watere - Marketing Forecast" is an outstanding example of a marketing case study. Mountine Vitamin Watere which is looking towards launching a new health drink which is rich in vitamin should look towards the different areas which will help them to ensure that the product is accepted by the people of Jordan & Dubai.

The paper "Light-Life - Product Features, Uniqueness and Customer Benefits" is an outstanding example of a marketing capstone project. The recommended business is a sportswear with the name of the business being ‘Light Life’. This business will be located in Parramatta and is expected to capture the young and middle-aged population.

The paper "Destination Marketing Organization within Australia" is an outstanding example of a marketing case study. The destination marketing organization is significant in promoting tourist destinations and therefore its role in the tourism sector cannot be ignored. Without a doubt, Australia is among the leading tourist destination in the world.

The paper "Procurement and Purchase - Katsand Wines" is an outstanding example of a marketing case study. This is a report of a business nature concerning the company Katsand wines, situated in South Australia is experiencing some shortcomings. A company specializes in wine production. Some of its wine variety currently includes Pinot Gris, Sparkling Red and Merlot among others.

The paper "Shoes of Prey - Market Background" is an outstanding example of a marketing case study. Organizational performance and competitive strategies form a basis for Increase Corporation and existence in the market. In this regard, organizations operating in the global platform increase their performance and effectiveness by the day through increased market efficiencies.

The paper "Paradise Hotel’s Strategic Decisions and Their Appropriateness" is an outstanding example of a marketing case study. This report is an analysis of Paradise’s Hotel’s strategic planning for a given period. The report will analyze the aspects of positioning, targeted marketing strategies, pricing plans, operational strategies and downsizing.

The paper "Caresuper Company Brand Analysis" is an outstanding example of a marketing case study. The need to have a better life after retirement has led workers in Australia and beyond to seek superannuation (Ivanov 2014). Companies offering superannuation services have also grown in numbers, prompting contemporary managers to understand the importance of building strong brands.

The paper "Market Analysis of Delta Signal" is an outstanding example of a marketing case study. Delta/Signal Corp is a company based in the US with a vast presence in European countries such as England and Sweden. It is established in Massachusetts and it is represented by company number 042956879.

The paper "Monthly Expenditure in Restaurants" is an outstanding example of a marketing case study. This business report is prepared for the client who would like to establish a fine, upscale restaurant with fine entrées, drinks, and desserts in an elegant atmosphere. The client has knowledge in restaurant operations and some knowledge in upscale restaurants but lacks surety that the city may be in need of such a restaurant.

The paper " Shaping the Decision of the Consumer" is an outstanding example of a marketing research proposal. The increase in the number of commuters using airlines have increased with changing times as more and more people prefer airlines due to the emergence of low-cost airlines and faster and safer mode of transport.

The paper "Marketing Strategies of GM Holden" is an outstanding example of a marketing case study. Yeshin (2003) recommends the use of mass media in promoting products, and hence GM Holden will use mass media tools such as billboard advertisement, TV, radio, and magazines as the main promotional tools.

The paper "Southern Cross Telco Companies: Analysis of Opportunities for Exporting Services to Foreign Markets" is an outstanding example of a marketing case study. The report that follows presents a critical evaluation of the possibility of Southern Cross Telco exporting its services to foreign countries.

The paper "The Recommended Marketing Objectives of the Company" is an outstanding example of a marketing assignment. According to the Business Dictionary (2012, 1), marketing objectives can be perceived as a set of goals that are fixed by a particular business when engaging in the efforts of promoting its products or services to the prospective consumers which ought to be accomplished within a specific timeframe.

The paper "BMW Brand Audit " is an outstanding example of a marketing case study. This report critically analyses the BMW brand at the product level. It examines BMW’s background particularly in relation to its brand attributes, portfolio, elements and marketing mix. Moreover, this report explores the nature of BMW as a brand with regards to customer knowledge of the brand, its sources of brand equity.

The paper "In-Depth Market Analysis and Selection of Target Market - New Zealand, China and the US" is an outstanding example of a marketing case study. In module 1, three potential markets where Adam Internet can export its services were explored. These were New Zealand, China and the United States of America. An analysis of each of the three markets reveals varying levels of attractiveness.

The paper "Export Market Analysis - China " is an outstanding example of a marketing case study. Ever since the 1990s, the China government has encouraged capital flow into the country in form of direct foreign investment. Today many attributes in the country’s business context continue to attract investors into the country.

The paper "Export of Auspace Limited" is an outstanding example of a marketing case study. Auspace is an Australian company that trades in communication equipment and systems. It serves the needs of the defense, commercial and science communities in satellite communications. It does this by solving business and technical problems that arise by providing innovative, independent and cost-effective solutions.

The paper "In-Depth Market Analysis and Selection of Target Market - the United States, India and New Zealand" is an outstanding example of a marketing case study. In the first part of this report, three potential markets were identified. These were; the United States, India and New Zealand. The three countries are highly attractive and can offer a lucrative market for Southern Cross Telco.

The paper "Auspace Limited Export" is an outstanding example of a marketing case study. Auspace limited is seeking to be an international company by engaging, in the export business, to expand its business and foster growth. The company has undertaken research to identify the best and most viable markets to expand to and invest in, and three countries were identified.

The paper "Shujaa Rugby Wear Brand Positioning" is an outstanding example of a marketing case study. This report presents a brand plan for marketing a new sporting apparel brand produced by Last Chance Corporation in the Australian market. Shujaa Rugby Wear is one of the latest sporting apparel brands that the Corporation has launched in the market.

The paper "Individual Brand - Last Chance" is an outstanding example of a marketing case study. This report is aimed at drawing out a profound brand plan prior to the instigation of a new soft drink brand to the market by its producer, Last Chance. The development and marketing processes of this new product will entail a mono-segment positioning strategy (single geographic market.

The paper "Tactful Modern Marketing" is an outstanding example of marketing coursework. The paper discusses the new marketing avenue in social media and the process of creating and developing an online business. As a new model of marketing, social media marketing demand more effort than traditional methods.

The paper "McDonald’s Marketing Strategies" is an outstanding example of a marketing case study. McDonald's is one of the world’s leading companies in the fast-food restaurant industry. It is an entity that provides a wide range of products across the country. Its products include hamburgers, French fries, chicken products, sandwiches, breakfast items such as the Egg McMuffin, soft drinks.

The paper "Recommending an Overseas Market Briefing - Emporium Hotel " is an outstanding example of a marketing case study. The Emporium Hotel has located in Brisbane just a short distance from the city centre. It is a leading hotel in the Australian Hotel industry. The hotel has been growing in leaps and bounds and in 2012 it was awarded Australia’s Best Boutique hotel.

The paper "Market Characteristics of Four Seasons Hotels and Resorts" is an outstanding example of a marketing case study. What does the luxury hotel industry mean? How has its growth been? What are the trends as depicted by the recent reports on the luxury hotel industry? What has been the place of Four Seasons Hotels and Resorts in the luxury hotel segment?

The paper "Samsung in the International Market" is an outstanding example of a marketing case study. The essence of globalization is to achieve interconnectedness in the international markets and economies, with the aim of making the entire world appear like a small and readily accessible market place where free selling and buying of goods and services is limitless.