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Marketing Essays

Result for Subject Marketing:
19914 essays
Service and Retail Marketing Marketing Assignment
6 pages (1701 words) , Download 0 , Assignment
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The paper “Service and Retail Marketing” is a valuable example of a marketing assignment. According to Palmer (2008), a service refers to the production of an important intangible benefit, either on its own or as a key element of a tangible product, which through some form of exchange, satisfies an identified need of a customer.
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Segmentation Factors to Use in Selecting the Target Market Marketing Assignment
6 pages (1520 words) , Download 0 , Assignment
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The paper "Segmentation Factors to Use in Selecting the Target Market" is an outstanding example of a marketing assignment. Marketing is one of the activities that any organization must take seriously to make it prosper. Today, businesses are characterized by competition and the innovation of products. Because of this, any organization must cope with the pressure to enjoy a competitive advantage.
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What Are the Four Types of Consumer Products Marketing Assignment
9 pages (2286 words) , Download 0 , Assignment
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The paper "What Are the Four Types of Consumer Products" is an outstanding example of a marketing assignment. The product can be classified into two categories; business products and consumer products. Unlike business products which are bought for resale purposes, consumer products are bought with the intention of meeting the needs of the final consumer.
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Concept of Glocalization and Its Relation to the Standardization-Adaptation Debate Marketing Assignment
11 pages (2715 words) , Download 0 , Assignment
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The paper "Concept of Glocalization and Its Relation to the Standardization-Adaptation Debate " is an outstanding example of a marketing assignment. This report aims to critically assess the concept of ‘Glocalization’ and discuss how it relates to the ‘standardization-adaptation debate’ that prevails in Marketing literature.
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Benefits of Increasing Employee Engagement to a Business Marketing Assignment
6 pages (1742 words) , Download 0 , Assignment
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The paper "Benefits of Increasing Employee Engagement to a Business" is an outstanding example of a marketing assignment. According to Dessler (2000, 44), human resource management is described as a function within an organization that involves the process of valuing, hiring as well as developing employees to be more productive at their place of work.
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The Current Market Prices of Each of the Securities Marketing Assignment
19 pages (4612 words) , Download 0 , Assignment
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The paper "The Current Market Prices of Each of the Securities" is a perfect example of a marketing assignment. From the formula, it is the dividend paid divided by the difference between the rate of return per annum and the growth rate. This is therefore substituted as shown: 17÷ (9-2) =2.4286. From the figure, there is the expectation of fluctuation in the price of the share in the market.
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Integrating Social Media into Business Practice Marketing Assignment
8 pages (780 words) , Download 0 , Assignment
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In 2014, about 92% of marketers indicated that the use of social media in marketing had positive effects on their businesses (Lee, 2014). This is an indication that it can have positive impacts on the growth and development of a business. About 80% of the companies that use social media indicated that it played a significant role in increasing traffic on their website.
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Southern Garden Center Performance Marketing Assignment
6 pages (1647 words) , Download 0 , Assignment
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The sales division section with its wide array of products favors both households and professions. The professions who buy products in bulk enable the center to adopt low pricing strategies. The fact that the company deals with a large number of products such as gardening equipment and subsequent tools attract a farming population as customers.
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Marketing and Public Relations and Quality Improvement Marketing Assignment
10 pages (2615 words) , Download 0 , Assignment
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“ Prior to the conduct of market analysis, an eight (8) pointer-prerequisites must be achieved in the preparation of a Dietetics Marketing Planning Model, to include:  a) identify the target market; b) conduct market research to include the use of SWOT analysis; c) set realistic and measurable goals.
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Understanding Customer Loyalty Marketing Assignment
10 pages (2830 words) , Download 0 , Assignment
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It is important to mention that the daily high-speed connectivity that is available to the masses in recent times, has played a major role in regards to the process of triggering the rapid pace of development. Talking on this note, it needs to be mentioned that the steady growth of the telecommunication technology.
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Service-Dominant Value Analysis Marketing Article
10 pages (2630 words) , Download 0 , Article
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In their article, the authors redefine the conventional outlook on service and value creation. Supposedly, the article endorses the exchange of services as the main concern in modern markets and services (Vargo, Maglio, & Akaka, 2008, p. 147-149). Consequently, the article explores the virtues of Aristotle’s stand on exchange and use value differences.
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Contemporary Issues in Marketing Management Marketing Assignment
10 pages (2968 words) , Download 1 , Assignment
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This assignment also discusses a technology-oriented business process in HSB-Norr. The information and communication technologies (ICT) play a major role in supporting the relationship management activities in HSB-Norr. The company implements a combination of people, processes and technology for the incorporation of customer relationship management. 
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Marketing Planning Management and Control Marketing Assignment
8 pages (2348 words) , Download 0 , Assignment
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Nike can apply the segmentation approach for successful business in the U.K. and gain higher profitability. Nevertheless, the disadvantages of the segmentation approach might be the fact that this will be a time-consuming process for the company and would involve excessive wastage of money, in terms of research and development.
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Who Is James Dyson and What Is the History of Dyson Marketing Assignment
10 pages (2942 words) , Download 0 , Assignment
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The paper "Who Is James Dyson and What Is the History of Dyson" is a wonderful example of an assignment on marketing. James Dyson is the founder of the organization of Dyson Ltd that came into existence in the year late 70’s. My Dyson started the company of Dyson Ltd with a small group of enthusiastic and energetic engineers in the garden shed.
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The Various Elements of the Marketing Process Marketing Assignment
15 pages (4251 words) , Download 0 , Assignment
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This assignment discusses the evaluation of the benefits and costs of a marketing orientation for Sleepwell, macro and micro environmental factors which influence McDonald's marketing, segmentation criteria for products in different markets for McDonald's and targeting strategy for a selected product/service for McDonald's. 
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Nike on the Market Marketing Assignment
8 pages (2119 words) , Download 0 , Assignment
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Nike started its business as the “Blue Ribbon Sportswear” in 1964. With time it expanded, first introduced a new kind of shoe in 1972 and then it merged into Nike and started its operations since 1984. They have four major competitors in the market namely Adidas, Puma, New Balance and Converse All-Star.
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The Importance of a Visual Advertisement Marketing Assignment
9 pages (2730 words) , Download 0 , Assignment
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The paper "The Importance of a Visual Advertisement " is an outstanding example of a marketing assignment. This essay aims to highlight the importance of a visual advertisement and the techniques used by defining the features of the products or services so as to attract the attention of the customers. The stereotypes used location, layout, direction, costume etc used to present the advertisement in front of the customers.
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The Live Marketing Communications Campaign Marketing Assignment
15 pages (3597 words) , Download 0 , Assignment
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Marketing communication remains to be a key element for necessitating continued growth in a firm. An overview of the industry is provided in terms of growth, both in the current times, and future prospects. This follows an analysis of the opportunities and issues arising in the target market.
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No Puncture Tyres Marketing Assignment
13 pages (3537 words) , Download 0 , Assignment
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Marketing refers to any form of communication in use by the organization for the purpose of persuading, creating awareness or reminding the population or the target market about the products and services on offer. Its aim is to convince the potential buyers to purchase their products instead of doing it from a competitor.
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Marketing Plan: Apple Inc Marketing Assignment
8 pages (3012 words) , Download 0 , Assignment
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Since, the enactment of the Free Trade Agreement and the materialization of trade liberalization, the degree of commercial complexity have significantly increased for most industrial segments. Development of technology and innovation-related activities in the business world have facilitated the progress of the computer hardware and software industry.
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Marketing Processes and Planning Marketing Assignment
6 pages (1697 words) , Download 0 , Assignment
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The paper "Marketing Processes and Planning" is a wonderful example of an assignment on marketing. Since computer games are likely to influence the emotions of people, and the situation, in turn, may threaten the law and order of the nation, governments strictly monitor and censor the contents of the computer game frames.
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Marketing Planning and Strategy Marketing Assignment
16 pages (4321 words) , Download 0 , Assignment
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A market plan is always detailed. Goal settings, analyzing the market situations, market planning involves the creation of market strategies, the monitoring of available resources and allocation of the resources. A market plan is a process strategized to help the organization grow, through the satisfaction of customer’s needs and wants.
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Marketing strategy of ACME Tea and the Marketing Mix Marketing Assignment
15 pages (4282 words) , Download 0 , Assignment
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ACME Tea is based in Sri Lanka and manufactures a range of special teas. Joe Blogs, founder of the company is a highly qualified tea taster and has been a part of the tea industry for decades.  The headquarters of the company is located at Ceylon. ACME Tea manufactures its products from the best tea plantations of Sri Lanka.
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International Strategic Marketing: Walt Disney Parks and Resorts Marketing Assignment
10 pages (4467 words) , Download 1 , Assignment
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This business segment was founded in the year 1971 and encompasses operations such as managing, conceptualizing and building the vacation resorts and theme parks of the company. As per statistics in the year 2013, the company had attended total guests of 132.5 million which in turn has made this theme park as the most visited and famous theme park across the globe.
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Customer Service Marketing Assignment
6 pages (1680 words) , Download 0 , Assignment
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The paper "Customer Service" is an outstanding example of a marketing assignment. A customer service policy refers to a set of rules defining what a specific entity’s customers should expect with regards to service delivery, as well as how these customers’ needs are to be managed (Ghose & Mukherjee, 2012: p10).
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Current Marketing Communications Practices of Nordstrom Marketing Assignment
12 pages (3461 words) , Download 0 , Assignment
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The company started as a retailer for shoes in the year 1901. Over the years, the company has expanded over many geographical locations by opening up its stores across 36 states in the country. Also, Nordstrom has diversified into a number of fashion-related products like clothing, jewelry, accessories, cosmetics, fragrances, handbags, etc.
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Critical Developments in Commerce Marketing Assignment
20 pages (6118 words) , Download 0 , Assignment
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The fourth variable is determining value. GD-Logic states that producers determine the value and that value is inside operand resources through exchange-value processes, while SD-Logic asserts that customers perceive and identify value through “value in use,” so companies can only offer “value propositions” and not “real value” automatically.
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Critical Developments in Commerce Theory and Practice Marketing Article
20 pages (5529 words) , Download 0 , Article
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Stephen L. Vargo and Robert F. Lusch in their widely acclaimed paper ‘Evolving to a New Dominant Logic for Marketing’ aver that in its most primitive forms, marketing was considered as an exchange of goods. However, over the years, the discipline of marketing has evolved considerably from a goods-dominant (G-D) logic to a service-dominant (S-D) logic.
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Marketing Audit Marketing Assignment
10 pages (2643 words) , Download 0 , Assignment
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The marketing audit highlights an appraisal or review of existing marketing activities. The following external and internal factors of the present business environment are elaborated in context to travel and tourism industry. The external factors that can affect Visit Britain in United Kingdom (UK) can be divided into three groups: competitive, economic and market environment.
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Making of New Product Marketing Article
8 pages (2275 words) , Download 1 , Article
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For instance, in such an organizational structure, activities related to marketing will be taken care of by only the concerned marketing department. Similarly, the development and design of products will be done by the engineering department. Activities related to sales would be carried by the sales department.
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Applied Strategy Incorporated for Humana Marketing Assignment
12 pages (3198 words) , Download 0 , Assignment
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The support services required by Humana have been outsourced to the specialist firms in seeking to ensure the smooth operation of the organization. Many of the services that are sourced from outside the organization involve the information technology services, essential for daily operations, and meeting basic required operational capabilities. 
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Publix Grocer Chain Trade Enhancement Plan Marketing Assignment
12 pages (3019 words) , Download 0 , Assignment
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Publix Grocer Chain is an industry player majoring Food Markets industry, founded in 1930, the country of origin is the United States, the current CEO is Mr William E Crenshaw and the   CFO is David P Phillips. The company has its main website as www.publix.com  for elaborating companies information and it has a current employees population of about  158,000. 
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Strategic Marketing of Tesco Plc Marketing Assignment
12 pages (3338 words) , Download 0 , Assignment
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The modern era of product marketing reflects the growing influence of the services parameter contributing to differentiating the products generated by one company over the other in the larger competitive market. Thus, companies operating along the left hand of the Goods-Services spectrum are observed to continually develop intangible offerings.
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Marketing Management: Daftar Daftar Marketing Assignment
12 pages (3242 words) , Download 0 , Assignment
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Students purchase the product on a seasonal variation. It is true that such purchases come during the beginning of terms. With competitive competition in the market of notebooks, Daftar Daftar utilizes diverse marketing procedures. Such procedures are essential in maintaining a competitive edge among other players.
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Marketing Channels and Logistics Marketing Annotated Bibliography
10 pages (2808 words) , Download 0 , Annotated Bibliography
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With reference to Hitchcock (2012), the concept of supply chain management can be defined to play an important role in the production and distribution process. Hitchcock (2012) thus argues that supply chain management has been creating pressure upon businesses on both legal terms and commercial terms. 
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Security Analysis and Portfolio Management Marketing Assignment
12 pages (3126 words) , Download 0 , Assignment
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The paper "Security Analysis and Portfolio Management" is an outstanding example of a marketing assignment. In investment management, two terms are quite common i.e. beta and alpha. In order to understand the terminologies of beta and alpha, it is equally important to understand some investment management concepts in brief so that those concepts can be linked with beta and alpha.
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Spot of Oil Prices Evaluation Marketing Article
10 pages (2738 words) , Download 0 , Article
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The graphs included histograms for investigating the distribution of the data, box plots for ascertaining the existence of outliers and establishing the points within which these outliers lie, and scatter plots for investigating movements of prices over time, and time series plots for elucidating further features of the data.
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Internet Marketing Marketing Assignment
11 pages (2980 words) , Download 0 , Assignment
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Internet marketing is e-marketing or online marketing. It refers to the conduction of sales activities on the Internet. E-marketing involves social networking, email and online advertisement. It is indispensable to note that all the aspects of online marketing are digital. Marketing online involves the transfer of electronic information through computer devices.
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International Trade and Logistics Issues Marketing Assignment
13 pages (3795 words) , Download 0 , Assignment
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Such competitiveness comes about within the global market to become equally engaged in the quest for competitive advantage (Chen, Lai & Wen, 2006). Global supply chain managers are always tasked with the need to ensuring that they can achieve effective trade-off which does not only search as a mechanism for meeting production schedules and demand.
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Case Studies In Customer Relationships Marketing Assignment
12 pages (3591 words) , Download 0 , Assignment
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The idea of self-concept of customers refers to the way that customers create their identity by associating themselves with certain brands in the market. Self-identity is crucial as it is a reflection of a person’s class and top position within the public. From its history, Porsche has been a brand that customers associate with for their class-identity.
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Good Face-to-Face Encounter Marketing Assignment
12 pages (3166 words) , Download 0 , Assignment
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The paper "Good Face-to-Face Encounter" is an outstanding example of a marketing assignment. I had my cousin coming from New Zealand to London. After long traveling, I knew she would be hungry and a dining experience would delight her, so I had made a reservation at Dishoom restaurant because I personally liked its service very much. What happened during the encounter?
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Consumer Behaviour in Relation to the International Markets Marketing Assignment
7 pages (2160 words) , Download 0 , Assignment
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The paper "Consumer Behaviour in Relation to the International Markets" is a great example of an assignment on marketing. International Marketing Culture is the factor that has the greatest influence on consumer behaviour in international markets. To what extent do you think that this statement is true?
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Marketing Planning Marketing Assignment
11 pages (3053 words) , Download 0 , Assignment
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Marketing planning can also be defined as the process of deciding on the courses of marketing activities and implementing the decisions made. The major elements that are involved in market planning are market research and marketing mix. Market research aims at identification and anticipation of customer requirements while marking mix role is to meet these requirements
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The Marketing Mix Revisited: Towards the 21st Century Marketing Marketing Article
12 pages (3209 words) , Download 0 , Article
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In his research article, Constantinides (2006) looks at how changing economic and environmental issues have affected the way marketing is done and how this is likely to change in the 21st century. The study that informed the development of this article used a literature review to see how academic and marketing professional regard the issue of the 4Ps of marketin.
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Marketing Planning and Principles Marketing Assignment
12 pages (3578 words) , Download 0 , Assignment
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The paper "Marketing Planning and Principles" is an outstanding example of a marketing assignment. Segmentation refers to the act of dividing the market of a product into various sub-markets that consist of consumers with similar characteristics. The market of a product may be segmented into sections that include geographical location, behaviour and social class.
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Interview to Display Skills of the Excellent Candidate for Position of a Marketing Assistant Marketing Admission/Application Essay
7 pages (1878 words) , Download 0 , Admission/Application Essay
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The paper “Interview to Display Skills of the Excellent Candidate for Position of a Marketing Assistant” is a motivating variant of the application essay on marketing. Interviews are structured to measure a candidate`s competencies that are related to the job. The process follows systematic inquiries regarding the behavior of the candidates regarding past experiences.
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Coffee Wars in India - Cafe Coffee Day Takes on the Global Brands by Yoffie and Bijlani Marketing Article
8 pages (2528 words) , Download 0 , Article
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The paper “‘Coffee Wars in India - Café Coffee Day Takes on the Global Brands by Yoffie and Bijlani” is a dramatic variant of the article on marketing. This essay is an analysis of the case titled ‘Coffee Wars in India: Café Coffee Day Takes on the Global Brands’ by Yoffie and Bijlani (2014). The case is about Café Coffee Day (CCD), a successful coffee retail chain in India.
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Relationship between the Santos Company and Shareholders Marketing Assignment
9 pages (2448 words) , Download 0 , Assignment
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The paper "Relationship between the Santos Company and Shareholders" is an outstanding example of a marketing assignment. The fluctuating oil prices affected various stakeholders especially the employees of the company and the shareholders. The increased supply of oil from many countries has been resulting in decreased demand hence a decline in the prices.
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International Advertising and Product Development in the Presentation Change Bite Marketing Case Study
8 pages (2902 words) , Download 0 , Case Study
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For producers of goods and services, it is a cost-saving if the middleman could be eliminated and one may proceed directly to the customer, as long as greater costs are not incurred in doing so. Likewise, the customer will benefit from the elimination of the middle man because he or she is able to avail of the producer’s price. 
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Marketing Luxury Products to Affluent Ethnic Consumers Marketing Research Paper
12 pages (3456 words) , Download 1 , Research Paper
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The consumer being surveyed at random is the average customer with the knowledge or care towards brand and price. This is because most literature points to consumers being more educated about the brand name, and price for value. The research is based on consumer survey participants being knowledgeable about brands.
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