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Marketing Essays

Result for Subject Marketing:
19895 essays
International Marketing Mix Management of Ecostore Marketing Case Study
12 pages (3611 words) , Download 0 , Case Study
Free
The paper "International Marketing Mix Management of Ecostore" is an outstanding example of a case study on marketing. Ecostore stands out as one of the leading manufacturers of products that are free from chemical substances. These products result from the processing of organic raw materials which further develop eco-friendly commodities.
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Service Blueprinting - Shouldice Hospital Marketing Case Study
8 pages (2439 words) , Download 1 , Case Study
Free
The paper "Service Blueprinting - Shouldice Hospital " is an outstanding example of a marketing case study. The service blueprinting process is a tool for enabling users to view a framework for improving services. It is a service-planning tool, used to develop innovative services and ways of improving the current services.
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The Successful Marketing Strategies for Actionaid Australia Marketing Research Proposal
16 pages (4529 words) , Download 0 , Research Proposal
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The paper "The Successful Marketing Strategies for Actionaid Australia " is an outstanding example of a marketing research proposal. The main objective of this study is determining the successful marketing strategies for the case organisation, ActionAid Australia, a not-for-profit organisation based in Australia. The organization is a rights-based agency that deals with the root causes of injustice as well as poverty.
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Customer Attitudes to Online Banking Marketing Essay
10 pages (2784 words) , Download 0 , Essay
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The paper "Customer Attitudes to Online Banking" is an outstanding example of a marketing essay. Online banking entails making use of electronic payment systems in transactions. The banks that provide online banking services ensure that the customers can be in a position to make use of ATMs at retail stores and other businesses.
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Purchasing Cartier Love Bracelet Marketing Case Study
17 pages (4417 words) , Download 0 , Case Study
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The paper "Purchasing Cartier Love Bracelet" is an outstanding example of a marketing case study. The decision to buy or consume a product comes from a need created that leads to a demand for the product. Every business operates with the intention that the demand created in the market will enable the business to make sales and their products preferred by consumers.
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Promotion and Key Competitors of Pandora Brand Marketing Case Study
4 pages (1194 words) , Download 0 , Case Study
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The paper "Promotion and Key Competitors of Pandora Brand" is a great example of a marketing case study. Pandora is a Danish jeweller company that deals with high quality, hand-finished modern jewellery that is also affordable. Pandora’s portfolios include silver and gold necklace, pendants, bracelets and charms. The product in focus is Pandora’s gold or silver necklaces. This is one of Pandora’s products that is quite famous in the market (Bitti, 2017).
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New Business Venture of Vending Machine Company in Oxford England Marketing Case Study
16 pages (4402 words) , Download 0 , Case Study
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The paper "New Business Venture of Vending Machine Company in Oxford England" is an outstanding example of a marketing case study. Vending operators are increasingly investing in technology. There was for example a growing trend for telemetry capability in vending machines, enabling the monitoring and analysis of stock and vending figures from network machines nationwide.
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Successful Advertising Campaign and Creative Brief Marketing Case Study
3 pages (1698 words) , Download 2 , Case Study
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The paper "Successful Advertising Campaign and Creative Brief" is a great example of a Marketing Case Study. On a daily basis, thousands of advertising campaigns run through different platforms. The core reason for advertising is to ensure that the target audience receives information to trigger them to react in certain stimuli in a certain way. 
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Marketing Strategy for a World Travel Agency Marketing Case Study
5 pages (1612 words) , Download 0 , Case Study
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The paper "Marketing Strategy for a World Travel Agency" is a perfect example of a marketing case study. World Travel Agency marketing objectives is to ensure the growth of sales to achieve breakeven within eight months of operation. The third quarter of operation will target at least 10% profit of the operation costs. The industry agency in Australia depends on the robust tourism industry for its growth.
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Classical Conditioning and Influence on Personal Consumer Behaviour Marketing Essay
5 pages (1352 words) , Download 1 , Essay
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The paper "Classical Conditioning and Influence on Personal Consumer Behaviour" is an outstanding example of a marketing essay.  Consumer behaviour is an essential determinant of the success of a product or service in any market. This is because it is the consumer that conducts purchases and little or more interest in a product or a service will determine the level of profitability of the said commodity.
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Marketing Mobile Applications to Students Marketing Case Study
9 pages (2564 words) , Download 0 , Case Study
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The paper "Marketing Mobile Applications to Students" is a perfect example of a marketing case study. The student population, globally, is a very ripe market for various products that they consume due to the necessity that arises out of the situation that surrounds them. The advancements in technology have necessitated the rise of the consumption of mobile apps that are important in accomplishing various tasks.
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The Market Opportunities - Tesco Marketing Case Study
12 pages (3437 words) , Download 0 , Case Study
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The paper "The Market Opportunities - Tesco " is a perfect example of a marketing case study. Tesco is a U.K. based supermarket chain with a large number of stores and has differentiated from its core business as a grocery retailer and offers a wide range of home products (Zhao 2014). The firm’s vision is to acquire a valuable position among its employees, customers, community, and shareholders.
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Organisation Innovation for Adidas Company Marketing Case Study
5 pages (1852 words) , Download 0 , Case Study
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The paper "Organisation Innovation for Adidas Company" is a great example of a marketing case study. Adidas was established in 1924 and has continuously developed to introduced and improve customer products. The company brings together designers, innovators and managers in developing products and engaging the customers.
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Marketing Analysis of Cancer Council Australia Marketing Case Study
5 pages (1657 words) , Download 2 , Case Study
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The paper "Marketing Analysis of Cancer Council Australia" is a great example of a marketing case study. Cancer Council Australia is the federal body mandated to prevent and control cancer in Australia. One of our major duties is the prevention of cancer. In so doing, we help Australians to eat healthier foods, protect themselves from ultraviolet rays, stop smoking and have a physical activity regime.
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Internet Marketing for Ford Australia and Holden Australia Marketing Case Study
16 pages (4149 words) , Download 0 , Case Study
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The paper "Internet Marketing for Ford Australia and Holden Australia " is an outstanding example of a marketing case study. Also known as, Ford Motor Company of Australia Limited, Ford Australia is a subsidiary of Ford Motor Company, which is an automaker in the United States. The company started in 1925 in Geelong, Victoria, as an outpost of the Ford Motor Company of Canada when it was separate from Ford USA.
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Marketing Management - Netflix Marketing Case Study
14 pages (4051 words) , Download 0 , Case Study
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The paper "Marketing Management - Netflix" is an outstanding example of a marketing case study. As the business environment becomes competitive, modern managers must seek to get the best strategies to use in the market to sustain competition. Companies have re-drafted their marketing plan and replaced ineffective objectives with new ones that are realistic, achievable and measurable so as to improve the efficiency of their operations.
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The Low-Cost Airline Model Marketing Coursework
13 pages (3693 words) , Download 0 , Coursework
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The paper "The Low-Cost Airline Model" is a great example of marketing coursework. Oil price determinants are complex. However, as it is with other commodities, the demand and supply of oil in the world has a significant effect on the prices. In the supply end, the Organisation of Petroleum Exporting Countries (OPEC) acts as the main price swinger.
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Drone Technology Idea of Advanced Integrated Logistics Solutions Marketing Case Study
3 pages (842 words) , Case Study
Nobody downloaded yet
The paper "Drone Technology Idea of Advanced Integrated Logistics Solutions" is a perfect example of a marketing case study. The report has effectively broken down the drone technology idea of Advanced Integrated Logistics Solutions and has explored s successful commercialization route for Advanced Integrated Logistics Solutions Company.
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Risk Management on the Producers Perspective Marketing Coursework
3 pages (960 words) , Download 0 , Coursework
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The paper "Risk Management on the Producer’s Perspective" is an outstanding example of marketing coursework. Mining of gold secures the gold prices in 1 year by inflow to a minimal contract and also by selling of gold in 1 year. For example, when gold is distributed in 2 years may be priced today for $520 furthermore gold miners accept to sell all its gold manufacturing.
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Enhancing Professional Knowledge About Marketing Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
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The paper "Enhancing Professional Knowledge About Marketing" is a wonderful example of a Marketing Assignment. A senior category marketing manager bears the responsibility of managing the relationships between the suppliers and the company to enable the firm to meet its objectives. It is also the responsibility of the manager to ensure that the firm achieves all the financial key indicators.
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Improving Social Media Presence in Swissport by Developing Official Website Marketing Case Study
5 pages (1556 words) , Download 0 , Case Study
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The paper "Improving Social Media Presence in Swissport by Developing Official Website" Is a great example of a Marketing Case Study. Swissport is a ground and air cargo handling service company that was formed and founded in the year 1996 as Swissair Ground Service International a self-standing auxiliary entity of an early merge between Balair and Ad Astra Aero in 1931.
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Graphic Design Sustainability - Sage Systems Holiday Party Invitation Card Marketing Case Study
5 pages (1453 words) , Download 0 , Case Study
Free
The paper "Graphic Design Sustainability - Sage Systems Holiday Party Invitation Card " is a great example of a marketing case study. In light of the growing attention concerning the natural environment, it is everyone’s jurisdiction to find or come up with strategies and frameworks to address climate change.
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Importance of a Product Strategy Marketing Coursework
4 pages (1679 words) , Download 0 , Coursework
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The paper "Importance of a Product Strategy" is a perfect example of marketing coursework. A new product strategy links the new product development process with the objectives of the company or organisation. A new product strategy must be compatible with the objectives of the organisation. A new product strategy is part of the organisations overall marketing strategy.
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Improving The Customer And Target Market Marketing Assignment
4 pages (1827 words) , Download 0 , Assignment
Free
The paper "Improving The Customer And Target Market" is a wonderful example of a Marketing Assignment. The target markets for this club are women. The female drinking population in Australia is increasing, and this presents an opportunity for this night club to tap on that potential. The primary target is women and the secondary targets are men; trends show that where women go, men will follow.
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Satisfaction Level at Monash University Marketing Assignment
5 pages (1348 words) , Download 0 , Assignment
Free
The paper "Satisfaction Level at Monash University" is a good example of a marketing assignment. The Monash University students will be asked different questions with the aim of determining whether they are satisfied with the way the institution operates. Moreover, the students will present their views on different subjects, based on the departments and aspirations of the students.
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Public Speaking and Intercultural Competence Marketing Assignment
5 pages (1578 words) , Download 0 , Assignment
Free
The paper "Public Speaking and Intercultural Competence" is a perfect example of a marketing assignment. Public speaking is my strongest area when it comes to communication. I have the ability to persuade people to appreciate my understanding of an issue. I can easily articulate my points about a particular issue easily while maximizing their potential among recipients.
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Developing a Service Blueprint for Broadburger Canberra in Kingston Marketing Case Study
5 pages (1436 words) , Download 0 , Case Study
Free
The paper "Developing a Service Blueprint for Broadburger Canberra in Kingston " is a great example of a marketing case study. This report looks to develop a service blueprint for Broadburger Canberra in Kingston where it will look to identify the complete blueprint by highlighting the different elements of physical evidence; the different bottlenecks that is present in the system; an alternative mechanism to deal with the bottlenecks.
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The Marketing Mix of Robins Coffee Cafe Marketing Case Study
5 pages (1571 words) , Download 0 , Case Study
Free
The paper 'The Marketing Mix of Robins Coffee Cafe " is a great example of a marketing case study. Robins Coffee Café is an uptown coffee and fast foods retail establishment located in Southwest Sydney. RCCestablishment features a coffee shop with expansive space expects to catch the interest of our customer base with an extreme variety of coffee and pastries products.
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Privatization of Medibank Marketing Case Study
5 pages (1525 words) , Download 0 , Case Study
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The paper "Privatization of Medibank" is a good example of a marketing case study. Privatisation is the transference of ownership and operation of a business or property from the control of the public or the government to a private enterprise. Privatisation came prominently into worldwide focus in the 1980s when it began in earnest in the United Kingdom (Ganesh, 2001, pg. 13).
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Experience Sampling Method Marketing Coursework
5 pages (1354 words) , Download 0 , Coursework
Free
The paper "Experience Sampling Method" is a great example of marketing coursework. SNS is a mode of research evaluation based on the satisfactory levels in that the results from the research are either satisfactory or non-satisfactory to the wants of the people or the client in need of the venture being carried out. In getting the results for an SNS study to be carried various methodologies have been used to get the results of the research and in different ways.
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Market Situation Affecting the Brunch Tanker Company Marketing Case Study
5 pages (1557 words) , Download 0 , Case Study
Free
The paper "Market Situation Affecting the Brunch Tanker Company" is a perfect example of a management case study. This retrospect paper seeks to provide a strategic plan that effectively addresses the market situation affecting the Brunch Tanker Company. The company operates in the Australian market and majors in the construction of oil tankers that are sold to potential customers such as Shell.
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Evaluation of the Methodological Approach Marketing Coursework
5 pages (1346 words) , Download 0 , Coursework
Free
The paper "Evaluation of the Methodological Approach" is a perfect example of marketing coursework. The researcher of this study collected the data through a self-administered online survey. An email link was sent to the participants. An email link was sent to the participants. The participants were undergraduate students from five different introductory courses at a public university.
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Michael Porters 5 Forces and Adrian Slywotzkys Value Migration Marketing Coursework
5 pages (1564 words) , Download 0 , Coursework
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The forces are supplier power, buyer power, competitive rivalry, threats from substitutes, and threats from new entrants. The model works as a guideline for analyzing the potential and the challenges facing a given market niche. Supplier power deals with the influence that suppliers have in the market, as an example, the influence that supplier has on the market.
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Corporate Social Responsibility and Stakeholder Pressure Marketing Research Proposal
5 pages (1489 words) , Download 0 , Research Proposal
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Generally speaking, the paper "Corporate Social Responsibility and Stakeholder Pressure" is an outstanding example of a marketing research proposal. According to Adams & Zutshi (2005) behaving in a socially responsible manner is increasingly becoming a part of the long term strategies of many companies.
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Encouraging Positive Consumer Behaviors Marketing Annotated Bibliography
5 pages (1514 words) , Download 1 , Annotated Bibliography
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The paper "Encouraging Positive Consumer Behaviors" is a great example of a Marketing Annotated Bibliography. This journal seeks to describe how different people avoid consumption of products and services that are linked to certain reference groups. It examines how consumers exhibit equal behaviors to eliminate group members in regard to the domain of consumer trends.
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Vaughn Manufacturing Company Marketing Analysis Marketing Assignment
5 pages (1320 words) , Download 0 , Assignment
Free
The paper "Vaughn Manufacturing Company Marketing Analysis" is a perfect example of a marketing assignment. The best selling approach method for the Vaughn Manufacturing Company is a consultative approach. This is because this kind of selling approach assists in selling technical products, goods or services.
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Consumer Digital Journey - Samsung Galaxy S4 Marketing Case Study
5 pages (1488 words) , Download 4 , Case Study
Free
The paper "Consumer Digital Journey - Samsung Galaxy S4 " is a good example of a marketing case study. Step 1: Awareness: First, the customer recognizes the need of having the phone. Most social media and online users would consider having a smartphone to counter their needs. Step 2: Discover: After identifying the specific need/s of having the product, a customer searches for information about Samsung Galaxy S4.
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The Role of the Multinational Companies Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
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The paper "The Role of the Multinational Companies" is a great example of a Marketing Case Study. McKinsey & Company runs a variety of services including health systems & services. Innovation, competitiveness, and productivity put the Company at its top performance. The research tends to identify whether integrating the health services will lower the length of patients' stay in the hospital.
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Social Media as a Marketing Tool Marketing Assignment
5 pages (1479 words) , Download 0 , Assignment
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The paper "Social Media as a Marketing Tool" is a great example of a Marketing Assignment. My business organization is a private world-class hospital. The data analysis, therefore, is aimed at helping my organization to gauge the possibility of great success in the South Pacific region. We set the first hospital in North America half a decade ago. 
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What Forms of Marketing Are Seen in the Public Eye to Be Unethical in the Twenty-First Century Marketing Essay
8 pages (2168 words) , Download 0 , Essay
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The paper "What Forms of Marketing Are Seen in the Public Eye to Be Unethical in the Twenty-First Century" is an outstanding example of a marketing essay. Subjects in business administration are one of the most contentious and complicated in human history. The existing connection between doing what is right and money generation has been under study by both business leaders and academics.
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Developing An Advertising Campaign Marketing Case Study
5 pages (1732 words) , Download 0 , Case Study
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The paper "Developing An Advertising Campaign " is a perfect example of a Marketing Case Study. Bounce fitness requires an advertisement for the purposes of boosting its sales. The aim of the advertisement campaign is to popularize the company as well as its products and services in order to improve sales.
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Kogan Targets Online Grocery Market Marketing Case Study
4 pages (1335 words) , Download 0 , Case Study
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The paper "Kogan Targets Online Grocery Market" is a wonderful example of a Marketing Case Study. In order for Kogan to remain sustainable and reliable in the industry, it mostly targets online shoppers from most cities in Australia (Tufvesson & Skelton, 2009. Kogan being a reputable online electronics seller has diversified and identified a market that hasn’t been tapped and ventured into it.
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Green Marketing - The Impacts of Recycling Programs Marketing Research Proposal
5 pages (1250 words) , Download 0 , Research Proposal
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The author of the paper will begin with the statement that consumers are increasingly becoming aware of and are concerned about the social, ethical, and environmental impacts of the products they consume in the market.  As a result, more buyers are adopting behavior that can lead to healthy living and sustainability in the environment. 
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Consumer Behaviour: Charity Branding and Personality Branding Marketing Term Paper
5 pages (1637 words) , Download 1 , Term Paper
Free
The paper "Consumer Behaviour: Charity Branding and Personality Branding" is a delightful example of a term paper on marketing. As the paper outlines, there currently exists a limited body of literature relating to branding within the charity sector and particularly with regards to the area of creating brand personality.
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Consumer-Behaviour Concepts and Models Marketing Assignment
5 pages (1519 words) , Download 0 , Assignment
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The paper "Consumer-Behavior Concepts and Models" is an outstanding example of an essay on marketing. Consumer behavior basically centers its focus on studying where people purchase the products, why they do purchase the products, how they end up buying the specific products and when they do purchase certain products.
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Pricing Strategy Used by Metro Books Marketing Case Study
5 pages (1516 words) , Download 0 , Case Study
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The paper 'Pricing Strategy Used by Metro Books" is a good example of a marketing case study. Metro books, a traditional bricks ‘n mortar bookseller with various stores located around Australia, is facing stiff competition from web-based book retailers and therefore it’s establishing its best course of action to remain competitive.
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K B S Tours & Travels Future Objectives Marketing Case Study
2 pages (803 words) , Download 0 , Case Study
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The paper 'K B S Tours & Travels Future Objectives" is a good example of a marketing case study. The new operator looks towards adopting the name K B S Tours & Travels. The reason for selecting this name is that the name is not registered with the Australian Government which will ensure that the company gets the required licenses easily.
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The Potential Market Segmentation That Is Available, Market Coverage Strategy for Pepsi Marketing Assignment
5 pages (1535 words) , Download 0 , Assignment
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Generally, the paper 'The Potential Market Segmentation That Is Available, Market Coverage Strategy for Pepsi" is a good example of a marketing assignment. Before formulating strategies that segmentation will be based on, it is paramount to understand the characteristics of the market (Croft, 1994).
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The Success of ASOS as an Online Store Marketing Case Study
5 pages (1629 words) , Download 0 , Case Study
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The paper "The Success of ASOS as an Online Store" is a perfect example of a case study on business. ASOS is a leading online fashion store from the UK. It caters to both men as well as women. It started its operations as an online store in the year 2000. Since starting, it targeted the fashion-conscious consumers who belonged to the age group of 15-35 years.
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Qatar Railways Development Company Marketing Assignment
4 pages (1512 words) , Download 0 , Assignment
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The paper "Qatar Railways Development Company" is a wonderful example of an assignment on marketing. Construction of the Doha Metro Railway Line is already underway. It began in 2010 and is supposed to be completed by 2015. It is an 85 km railway network in Qatar. It will include an east coast link, a high-speed link, a freight line, and a light rail system.
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