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Marketing Essays

Result for Subject Marketing:
19702 essays
Elfin Sports Cars - Marketing Challenges Marketing Case Study
13 pages (3487 words) , Download 0 , Case Study
Free
The paper 'Elfin Sports Cars - Marketing Challenges " is a good example of a marketing case study. Competition and recent economic recession have posed major challenges even to huge companies like Elfin Sports Cars. The company has been forced to fetch for the market of its products elsewhere in France, Russia, and India.
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Consumer Behavior and Independence Marketing Term Paper
16 pages (4498 words) , Download 0 , Term Paper
Free
The paper "Consumer Behavior and Independence "is a wonderful example of a Marketing Term Paper. Consumer behavior is a study that touches on almost every aspect of an individual’s life. From the time an individual wakes up, brushes their teeth (most probably with the same Colgate toothpaste used by the parents and family members); and breakfast eating in their favorite Kellogg’s cereal. 
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Planned and Emergent Approaches to Strategies Marketing Coursework
8 pages (2313 words) , Download 0 , Coursework
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The paper "Planned and Emergent Approaches to Strategies" is an outstanding example of marketing coursework. The primary focus of every business has been identifying strategies in order to enhance the achievement of the set objectives. A good strategy is one that is workable. A workable strategy is thought of in terms of the following; organization, resource allocation and change.
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Why Marketing Is All about Selling Products Marketing Coursework
8 pages (2135 words) , Download 0 , Coursework
Free
The paper "Why Marketing Is All about Selling Products" is a perfect example of marketing coursework. Throughout the good economic periods and bad ones, marketing has remained the essential role of all businesses (Goldstein & Lee, 2005, p.213). Recognizing and satisfying the customers’ needs with products which provide value and whose attributes are noticeably communicated is the major idea of all business.
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Relevance of External Factors for Consumer Behaviour in the Airline Industry Marketing Term Paper
15 pages (4417 words) , Download 0 , Term Paper
Free
The paper “Relevance of External Factors for Consumer Behaviour in the Airline Industry” is a spectacular example of the term paper on marketing. The company’s performance can drastically be affected by the external factors that affect consumer choices. Marketers, for instance, should take into consideration some external factors that affect the consumers’ decision-making process.
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Consumer Decision-Making External Factors - McDonalds Marketing Case Study
18 pages (4679 words) , Download 2 , Case Study
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The paper "Consumer Decision-Making External Factors - McDonald's " is a perfect example of a marketing case study. Consumer behavior refers to the conduct exemplified by consumers in the process of searching, buying, using, evaluating and disposing of products. Factors that influence consumer behavior can either be internal or external.
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Process of Developing Plans and Strategies Marketing Coursework
6 pages (1500 words) , Download 0 , Coursework
Free
The paper "Process of Developing Plans and Strategies" is a good example of marketing coursework. The strategy is a term that has come to be embraced by many organizations. Organizations build plans and devise ways to achieve certain set objectives. The needed resources are organized and manipulated in order to get the desired outcome.
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Impact of External Factors on Consumer Decision-Making Process Marketing Case Study
14 pages (4012 words) , Download 0 , Case Study
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The paper “Impact of External Factors on Consumer Decision-Making Process” is a dramatic example of the case study on marketing. The decision for consumers to purchase a product or service is an ongoing process. Purchase decisions take different levels of thinking depending on the type of product or service. Also, consumer behavior is a significant concept in business today.
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External Factors Affecting Consumer Purchase Decision of a Mobile Phone Marketing Coursework
19 pages (5228 words) , Download 0 , Coursework
Free
The paper "External Factors Affecting Consumer Purchase Decision of a Mobile Phone" is an outstanding example of marketing coursework. Consumers make purchase decisions daily some of which are simple while others are complex, thus requiring more effort. Some decisions are routine requiring less effort while some are totally new.
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External Factors Influencing Customers Decisions Marketing Coursework
18 pages (4963 words) , Download 0 , Coursework
Free
The paper "External Factors Influencing Customers Decisions" is a great example of marketing coursework. The global market consists of customers who have different perceptions and views about the products and services presented to them by entrepreneurs, and manufacturers. Their perceptions vary with diversities in cultural backgrounds, social classes, husband-wife relationships, opinions, and policymakers.
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Factors That Affect the Consumers Decision-Making Process Marketing Coursework
15 pages (4294 words) , Download 0 , Coursework
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The paper "Factors That Affect the Consumer’s Decision-Making Process " is a perfect example of marketing coursework. The consumer’s decision-making process is influenced by a number of external factors. These factors determine the type or brand of products and services that the consumer will purchase.
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Analysis of Planned and Emergent Approaches to Strategy Marketing Coursework
8 pages (2352 words) , Download 0 , Coursework
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The paper "Analysis of Planned and Emergent Approaches to Strategy " is a good example of marketing coursework. Strategic business planning helps to improve the performance of an organization. This is because strategic planning helps to set long term goals which will help to improve the satisfaction of the customers.
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Four Models of Public Relations in Conjunction with the Persuasion Theories of Communication Marketing Coursework
7 pages (1945 words) , Download 0 , Coursework
Free
The paper "Four Models of Public Relations in Conjunction with the Persuasion Theories of Communication" is a great example of marketing coursework. When James Grunig and his fellow researcher Bob Hunt came up with the four models of public relations in 1984, it is inconceivable that they thought it would be universally applicable for the coming years.
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Coca-Cola Company: Affecting the Consumer Decision-Making Process Marketing Case Study
15 pages (4355 words) , Download 0 , Case Study
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The external factors include reference groups, the family, social class, cultural, and also sub-cultural aspects. These factors have different levels of influence on the decision-making process. Some are more influential than others. The Coca-Cola beverage was developed in 1886 by John Stith Pemberton.
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The Pepsi Company in the Thailand Market Marketing Case Study
11 pages (3400 words) , Download 0 , Case Study
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The paper "The Pepsi Company in the Thailand Market " is a good example of a marketing case study. International development is an imperative new concept in business management. In this case, increased globalization has increased the overall international markets. As such, organizations have resulted in increased strategic management structures seeking to venture into these new markets.
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How to Enhance Marketing Communications Marketing Assignment
7 pages (1905 words) , Download 0 , Assignment
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The paper "How to Enhance Marketing Communications" is a wonderful example of a Marketing Assignment. In buzz marketing, the advertiser communicates a marketing message to few influential individuals who in turn have word of mouth conversations flattering the ones they talk to as they feel ‘in the know’ and in turn spread the word to their colleagues and friends.
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An Integrated Marketing and Communication Perspective Marketing Essay
13 pages (3575 words) , Download 0 , Essay
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The paper “An Integrated Marketing and Communication Perspective” is an impressive example of the essay on marketing. Integrated Management Communication is the method at which the business community communicates with its current and potential customers. This allows the customer to know which new products and services they can get from the companies that are using IMC.
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Product Quality and Its Effects on Market Share Marketing Research Paper
10 pages (2696 words) , Download 0 , Research Paper
Free
The paper "Product Quality and Its Effects on Market Share" is a good example of a marketing research paper. Product quality refers to the unique characteristics and features of a given product, which enables it to fulfil certain obligations. The quality of a product may depend on the producer’s specifications, or on consumer’s unique desires.
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Sustainable Competitive Advantages of KFC in International Market Marketing Case Study
4 pages (1000 words) , Download 12 , Case Study
Free
The paper "Sustainable Competitive Advantages of KFC in International Market' is a great example of a Marketing Case Study. Focus on high growth markets: These are markets like Canada, China, South Africa, Korea, Indonesia, and Thailand. The aspect of company-owned restaurants provided Kentucky Fried Chicken Corporation (KFC) with an opportunity to showcase restaurant cleanliness, etc.
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Integrated Marketing Strategy Adopted by General Motors Marketing Case Study
15 pages (4207 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Strategy Adopted by General Motors" is a good example of a marketing case study. Communication with customers is a vital aspect that shapes the manner in which organizations perform and determines the chances of succeeding or not. Identifying and using the correct channel through which proper implementation of integrated marketing tools will help to shape the performance and determine the long-term success.
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The Process of Marketing and Selling Coffee to International Markets Marketing Case Study
16 pages (4346 words) , Download 0 , Case Study
Free
The paper "The Process of Marketing and Selling Coffee to International Markets " is a perfect example of a marketing case study. Organizations rely on marketing to sell and communicate their activities and products to the general public. There are several marketing communications methods deployed by organizations to ensure they reach their target clientele with ease and conquer the market.
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Elements of Integrated Marketing Communication Marketing Coursework
16 pages (4224 words) , Download 0 , Coursework
Free
The paper "Elements of Integrated Marketing Communication" is an outstanding example of marketing coursework. The marketing function has been changing over time because of the changing demands in the market. Many organizations which have experienced increased growth must have had effective marketing systems which focus on the needs and demands of the customers.
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Marketing Communication Plan for Samsung Galaxy College Discount Program Marketing Case Study
16 pages (4000 words) , Download 0 , Case Study
Free
The paper "Marketing Communication Plan for Samsung Galaxy College Discount Program" is a good example of marketing coursework. The plan is written with consideration of the tactics to be employed to raise awareness of the Samsung galaxy phone discount program. This program is aimed at challenging the less than favourable opinion of Samsung galaxy phone among students.
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Role of State in Employment Relations Marketing Coursework
5 pages (1671 words) , Download 3 , Coursework
Free
The paper "Role of State in Employment Relations" is an outstanding example of marketing coursework. This essay is answering the question of whether the state should play an active part in employment relations. The employment relationship is a legal connection between the employers and the employees (Yuan, 1998).
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Competing on the Edge Approach and the Scenario Thinking Approach Marketing Coursework
8 pages (2419 words) , Download 0 , Coursework
Free
The paper 'Competing on the Edge Approach and the Scenario Thinking Approach" is a great example of marketing coursework. In the business world, competition is always very tough. Every business owner has to know how his/her business will survive in the market due to the competition that exists. It is imperative for the managers of any business to observe the market, and come up with the necessary strategies to survive within the tough market.
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Business Ethics And The Internet Marketing Case Study
8 pages (2498 words) , Download 0 , Case Study
Free
The paper "Business Ethics And The Internet" is a wonderful example of a Marketing Case Study. The emergence of internet development and adoption in business operations led to the emergence and occurrence of fundamental challenges in organizational management. In this case, organizations through social networking sites (SNS) establishment has established new marketing approaches. 
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Information for Decision Making Marketing Research Paper
8 pages (2339 words) , Download 0 , Research Paper
Free
The paper "Information for Decision Making " is a great example of a Marketing Research Paper. Marketing research is concerned with the gathering of information. Marketing research is used in a wide range of circumstances to provide decision-makers with the information that they require in finding a solution to business problems.
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Infosys Consulting Company Success Factors Marketing Case Study
6 pages (1725 words) , Download 0 , Case Study
Free
The paper "Infosys Consulting Company Success Factors " is a perfect example of a marketing case study. Infosys Consulting Company decided to put in place measures to improve on its productivity. The measures were important in ensuring that the company is able to achieve its growth and development.
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Feasibility Analysis of Tours Choice Restaurant Marketing Case Study
13 pages (3812 words) , Download 0 , Case Study
Free
The paper "Feasibility Analysis of Tours Choice Restaurant" is a perfect example of a case study on marketing. Tours Choice restaurant will be a deluxe and highly modernized restaurant that will be devised to meet the immediate needs of its customers both locally and internationally. The company will be established in Darwin city (Getz 2000).
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External Factors Affecting Consumer Behaviour of Popcorn-Eating Movie Goers Marketing Coursework
16 pages (4735 words) , Download 0 , Coursework
Free
The paper "External Factors Affecting Consumer Behaviour of Popcorn-Eating Movie Goers" is a perfect example of marketing coursework. Popcorn is eaten in theatres mostly as a ritual. The ritual-like consumption of popcorn started during the Great Depression, when theatregoers, pressed by the hard economic times, realised that popcorn was even cheaper than candy bars.
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Consumer Experience and Experiential Marketing Marketing Case Study
8 pages (2231 words) , Download 0 , Case Study
Free
The paper "Consumer Experience and Experiential Marketing" is a wonderful example of a Marketing Case Study. This report discussed the various concepts of marketing. According to this report, there are various methods that can be applied by a company to enter into a foreign market and they include licensing.
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Smart ForTwo - Integrated Marketing Communications Marketing Case Study
14 pages (4022 words) , Download 0 , Case Study
Free
The paper "Smart ForTwo - Integrated Marketing Communications" is a perfect example of a marketing case study. This plan provides an outline of the objectives and strategies for communication needed to execute integrated marketing successfully. Moreover, it also provides an outline for activities for launching communications for the product.
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Integrated Marketing Communication - Case of Coca-Cola Marketing Case Study
15 pages (4166 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication - Case of Coca-Cola" is a great example of a case study on marketing. Marketing is the process through which planning and execution of conception, pricing, and promotion of commodities to create exchanges that satisfy organizational and individual objectives.
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IChat Application - Marketing Strategies Marketing Case Study
11 pages (2964 words) , Download 0 , Case Study
Free
The paper "IChat Application - Marketing Strategies " is a good example of a marketing case study. IChat is referring to an instant messaging software application developed by Apple Inc so that they could be used on the Mac OS X operating system. It supports the instant messaging over the XMPP/Jingle or the OSCAR (AIM) protocol.
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Customer Relationship Management in UAE Context- Programs and Technologies, Issues and Trends Marketing Essay
7 pages (1932 words) , Download 0 , Essay
Free
The paper “Customer Relationship Management in UAE Context- Programs and Technologies, Issues and Trends” is an exciting variant of the essay on marketing. Customer Relationship Management Systems are Information systems that track all the ways in which a company interacts with its customers and analyze these interactions to optimize revenue, profitability, customer satisfaction, etc.
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Advertising And Marketing Management Marketing Assignment
11 pages (2750 words) , Download 0 , Assignment
Free
The paper "Advertising And Marketing Management" Is a perfect example of a Marketing Assignment. This assessment takes a look at Thomson’s GBP 5.5 million advertising campaign. Thomson Airways is the largest charter airline in the world with destinations ranging from Asia, North America, Europe, Ireland, and the United Kingdom.
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Reasons for Using Marketing Metrics Marketing Coursework
7 pages (2142 words) , Download 0 , Coursework
Free
The paper "Reasons for Using Marketing Metrics " is a good example of marketing coursework. Marketing measurement is one of the strategies which is applied by marketers to ensure that their organizations succeed in the market by achieving competitive advantage. Marketing enables an organization to create awareness of the products and services it offers to customers and why they think their products are unique in the market.
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Strategies for Environmental Advertising and Consumer Behavior Marketing Case Study
10 pages (2930 words) , Download 0 , Case Study
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The paper "Strategies for Environmental Advertising and Consumer Behavior " is a great example of a Marketing Case Study. Green shoppers tend to be older members of the society with relatively high incomes, good education and tend to exist in small families. However, these shoppers are not limited to this category as they are distributed across diverse demographics.
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New World Wine of Hunter Valley Marketing Term Paper
19 pages (5820 words) , Download 0 , Term Paper
Free
The paper "New World Wine of Hunter Valley" is a great example of a Marketing Term Paper. Hunter Valley Wine Region boasts of good climate, experienced producers and growers alongside the soils. The region is home to more than 150 wineries and cellar doors. The flavors are tempting in any palate given the unique range of flavors (Lockshin et al. 2000).
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Public Relations Strategy Marketing Essay
13 pages (3886 words) , Download 0 , Essay
Free
The paper "Public Relations Strategy" is a decent example of a Marketing essay. The manufacturers of consumer products are facing much pressure to not only improve their operating efficiency but also grow their revenues. However, there are challenges that hinder such companies from achieving their goals. 
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Undertake A Marketing Audit For An Airline Or Hotel Marketing Case Study
7 pages (1867 words) , Download 0 , Case Study
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The paper "Undertake A Marketing Audit For An Airline Or Hotel" is a great example of a Marketing Case Study. Ryan Air is an Irish airline that has low-cost services and is based in Dublin Ireland. The airline has its operation in the Dublin airport and Stansted airport. The Ryan Air Company began its operation in 1985 and had passengers between Waterford airport and London Gatwick. 
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Developing A Marketing Plan And Strategies Marketing Term Paper
23 pages (5750 words) , Term Paper
Nobody downloaded yet
The paper "Developing A Marketing Plan And Strategies" is a great example of a Marketing Term Paper. This report presents a marketing plan and the strategies to be used in introducing a new product into the market and ensure maximum sales revenue. The company of concern, in this case, is the Toyota Motors Company, which will be introducing a new brand the Toyota Camry into the market in 2015.
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Leading Customer Service Excellence Marketing Term Paper
8 pages (2635 words) , Download 0 , Term Paper
Free
The paper "Leading Customer Service Excellence" is a great example of a Marketing Term Paper. Customer service excellence is considered one of the crucial ingredients of a marketing mix for products and services. It is defined as the overall activity undertaken to identify and satisfy customer needs. Therefore, high-quality customer service is needed to ensure customer loyalty.
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Why Many Environment Conscious People Do Not Use Buses Marketing Case Study
8 pages (2207 words) , Download 0 , Case Study
Free
The paper "Why Many Environment-Conscious People Do Not Use Buses" is an outstanding example of a marketing case study. This report is as a result of a market survey commissioned by FirstGroup to establish why people despite being environmentally conscious are yet to shift significantly from using private vehicles to using busses in their travel.
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Marketing Plan Report for Kleenmaid Australian Company Marketing Case Study
9 pages (2641 words) , Download 0 , Case Study
Free
The paper "Marketing Plan Report for Kleenmaid Australian Company " is a perfect example of a marketing case study. Kleenmaid is a company that deals with manufacturing, importing and distribution of household goods such as ovens, washing machines, dishwashers and cooktops. The main purpose of this report is to identify a marketing strategy that will enable the company to remain distinctive in its performance.
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Opportunities and Threats of Tourism Tasmania Organization Marketing Case Study
6 pages (1791 words) , Download 0 , Case Study
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The paper "Opportunities and Threats of Tourism Tasmania Organization" is a great example of a marketing case study. Australia is the strangest land on earth. It has a wide variety of weird wildlife and endless horizon of the magical landscape that can be found nowhere else in the world. When one moves away from its modern cities to the wilderness, it gives a feeling of being on another planet.
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Super Eyes to the Management of Toyota Australia Marketing Case Study
10 pages (3073 words) , Download 0 , Case Study
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The paper "Super Eyes to the Management of Toyota Australia" is a good example of a marketing case study. Driving has become a necessity in our modern world is it is a way of getting from one destination to another. Unfortunately, to drive you to need to see and hence the visually impaired are at a disadvantage as far as driving is concerned.
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Enhancing Employee and Organizational Performance Marketing Research Paper
10 pages (2857 words) , Download 0 , Research Paper
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The paper "Enhancing Employee and Organizational Performance" is a great example of a Marketing Research Paper. The report is a market research plan for a ZARA which is a retail shop dealing with Spanish clothing and accessories. It is aimed at establishing customer service feedback. The concepts of a mystery shopper will be used for the purposes of collecting the data.
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Influence of Different Internal Factors on Consumer Decision Making Process Marketing Coursework
8 pages (2000 words) , Download 0 , Coursework
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The paper "Influence of Different Internal Factors on Consumer Decision Making Process" is an outstanding example of marketing coursework. Hutchinson, (2005) views consumer behavior as factors explaining why, how, and where consumers as well as the process they use in selecting, securing, using, and disposing of products, experiences, ideas, or services to satisfy needs and the effect this has on them and the society.
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International Marketing of Sard Wonder Company Marketing Case Study
11 pages (3214 words) , Download 0 , Case Study
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The paper "International Marketing of Sard Wonder Company" is an outstanding example of a marketing case study. SARD WONDER is one of the major detergent products produced in Australia and distributed to other markets. Currently, it is the second-largest detergent product in Australia taking over 15% of the total market. The company intends to venture into the international market.
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    3301 - 3350 results of 19702 items
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