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Marketing Essays

Result for Subject Marketing:
19702 essays
The Phenomenon of Hallmark Events and Mega-Events Marketing Essay
7 pages (2105 words) , Download 0 , Essay
Free
Events have been the essential elements of corporations and businesses in terms of promoting their marketing strategies and image promotion. Community groups and individuals have given rise to a marvelous array of events. In this paper, we shall study the phenomenon of events and more particularly Hallmark events and Mega-events.
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What Do Australian Consumers Think About Current Advertising Standards Marketing Research Paper
7 pages (1802 words) , Download 0 , Research Paper
Free
The paper "What Do Australian Consumers Think About Current Advertising Standards?" is a good example of a research paper on marketing. Actually, the community standards concept turns to be Australia’s basis of self-control advertising. There exists little or no study on contemporary behaviors in regards to advertising and near nonexistence of such information within the context of Australia.
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Advertising Strategy: Elephant Sanctuary in Thailand Marketing Report
12 pages (3227 words) , Download 0 , Report
Free
The world elephant sanctuary in Thailand is a sanctuary for rescued, old, and handicapped elephants (Elephant world, 2014). These elephants are from all over the Thailand region and they are brought up here at the elephant sanctuary. They are normally rescued from lives in logging camps, trekking camps, and even most severe from begging in the streets (Elephant world, 2014).
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Using Social Media for Market Investigation Marketing Assignment
6 pages (1566 words) , Download 0 , Assignment
Free
Social media is a global platform that is used by customers who are located in different parts of the world. As a result, it is hard for modern public relation practitioner to the segment-specific group. As a result, the platform is best suited for a global business that targets customers that emanate from different parts of the world.
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The Effect of Gastronomy on Tourist Product in Melbourne City Marketing Case Study
8 pages (2101 words) , Download 0 , Case Study
Free
The paper " The Effect of Gastronomy on Tourist Product in Melbourne City" is a delightful example of a case study on marketing. There are various tourist attraction sites globally which help to attract tourists to various destinations globally. Due to global financial stability, the world has experienced an increase in the number of tourists who visit new places thus increasing the growth of economies.
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Paperboard Container Industry and Orr Limited SWOT Analysis Marketing Case Study
20 pages (5454 words) , Download 0 , Case Study
Free
The paper "Paperboard Container Industry and Orоrа Limited SWOT Analysis " is a good example of a marketing case study. Paperboard container manufacturing industry is one of the oldest industries. The firms that operate in this industry convert the purchased paper and paperboard into solid packaging containers.
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Sisal Production in Madagascar Marketing Coursework
6 pages (1743 words) , Download 0 , Coursework
Free
According to the sisal producers, the crop has been profitable of late with the demand outstripping the supply. The producers were able to benefit from low production in Kenya and Tanzania. The main problem lies in shipping conditions which increased the production costs. The government has been pledging to improve the shipping infrastructure. 
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Roles of Public Relations in Organization and Ethical Practise as a Hallmark Profession Marketing Essay
6 pages (1797 words) , Download 1 , Essay
Free
The ethical practices used in public relation shows the consideration or the philosophical moral lessons and attitudes that individual and organization are adopting to assist the members of the public sphere in understanding the principles binding them to relate effectively with one another (Josephson, 2009, p. 16).
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Attention Economy - Relationship between the Business, the Media, and the Customers Marketing Essay
12 pages (3484 words) , Download 0 , Essay
Free
The rate at which the corporate sector is growing in the 21st century has seen businesses going past their weaknesses and limitations. Perhaps this trend could be linked to the wide range of options at their disposal. For instance, today, any business, regardless of its size and market share, can have access to virtually any kind of information that may be deemed useful and relevant to its operations.
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Attention Economy Is a Modern Solution Marketing Essay
12 pages (3448 words) , Download 0 , Essay
Free
The attention economy is a buzz phrase utilized in the late 20th and early 21st century to explain the economic epoch that followed the information economy, the industrial economy, and the agricultural economy. In the wake of an information economy, as argued by advocates of the attention economy concept, the attention of the human has to turn out to be the rarest resource amidst the information eddy continuously shelling the consumers.
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Polaroid SWOT Analysis Marketing Case Study
10 pages (2810 words) , Download 0 , Case Study
Free
The paper "Polaroid SWOT Analysis " is an outstanding example of a marketing case study. The quality problem is the main issues facing the business as outlined in the case study. The company is operating in a highly competitive field where the quality of products is a major issue of consideration and a factor of market competitiveness.
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Marketing Group's Vision, Objectives, and Activities Marketing Business Plan
8 pages (1774 words) , Download 0 , Business Plan
Free
The paper “Marketing Group’s Vision, Objectives, and Activities ” is a  delightful variant of a business plan on marketing. In my working place, four departments exist include finance department, marketing department, production department, and quality department. Personally, I do work in the marketing department.
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Integrated Marketing Communication: Brand Analysis Red Bull Marketing Case Study
11 pages (3186 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communication: Brand Analysis Red Bull " is a good example of a case study on marketing. Red Bull started as a concept from Austrian Mateschitz and a Thai businessman Chaleo Yoovidhya in 1984. The two came up with an idea of making product syrup fizzled and packaging it in silver and blue metallic containers.
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Semiotics and Identity: Ad text Analysis Marketing Literature review
7 pages (2037 words) , Download 0 , Literature review
Free
The paper "Semiotics and Identity: Ad text Analysis" is a perfect example of a literature review on marketing. Semiotics refers to the study of symbols, signs, and how they are implemented, whether in and artifact, ad text, a specific context, or a generalized genre or cultural context. Identity deals with forging relationships between symbols and signs.
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Role Description and Work Plan for a Position of Customer Relationship Specialist Marketing Assignment
6 pages (1621 words) , Download 0 , Assignment
Free
The paper “Role Description and Work Plan for a Position of Customer Relationship Specialist” is a  fascinating variant of an assignment on marketing. Bank of Queensland in Australia seeks to recruit Customer Relationship Specialist to work at its branch in Browns Plains. The bank expects the prospective employee to sustain its growth rate.
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Role Description of a Marketing Officer at Unilever Inc Marketing Assignment
7 pages (1427 words) , Download 0 , Assignment
Free
The paper “Role Description of a Marketing Officer at Unilever Inc” is a  delightful variant of an assignment on marketing. Unilever's industry competitors consist of Seasoning, Condiment production, and Sauce Company in the United States. The industry under which Unilever company operates in is manufacturing which deals with products like spices, salad dressings, Seasoning, etc.
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Globalization Show That Markets Are ultimately At the Mercy of States in International Relations Marketing Essay
6 pages (1825 words) , Download 0 , Essay
Free
The modern business world is characterized by increased inter-country trading. Additionally, more and more countries are joining unions and trading blocs leading to what is now referred to as borderless markets. However, one thing which comes out strongly from several experiences in the market is that markets are dependent on the states involved in international relations. 
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Advertising Strategy of Pepsi and Doritos Marketing Report
8 pages (2426 words) , Download 0 , Report
Free
The main weakness with Coca-Cola is the fact that it does not own any other business in the snack industry and as such may not leverage on combining a snack and its soft drinks to attract customers. Even if it does, it might be so complicated since it will be in partnership with another major player probably with different objectives from those of Coca-Cola.
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Establish the Acceptance of Online Shopping by Australians Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
Free
The paper "Establish the Acceptance of Online Shopping by Australians " is a good example of a case study on marketing. H1 represents the trust that is a key determinant of consumer’s intention to shop online. H2 represents confidence in using credit cards online, which is based on the perceived security in online shopping and increased confidence results in increased online shopping.
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Pr Plan for the Launch of in Scope Marketing Report
11 pages (3079 words) , Download 0 , Report
Free
The report highlights the market position of Belcher Rollins and the estimated potential market for its new product In Scope. It analyses the macro-environmental factors and the internal factors along with a focus on key elements that may impact the launch of the product. 
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The Personal and Psychological Buying Influences of Fast Fashion versus Australian Designer Marketing Literature review
11 pages (3121 words) , Download 0 , Literature review
Free
The paper "The personal and psychological buying influences of fast fashion versus Australian designer " is a great example of a literature review on marketing. Fast fashion is a concept that has found significance among fashion retailers within the contemporary fashion industry (Bhardwaj and Fairhurst 2010).
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Grand Strategy, Strategy, and Tactics of Consultation in Public Relations Marketing Term Paper
7 pages (1887 words) , Download 0 , Term Paper
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The paper "Grand Strategy, Strategy, and Tactics of Consultation in Public Relations" is a great example of a term paper on marketing. Tactics and strategy are deeply entrenched models in public relations practice. These are concepts that were developed during the time of military sciences.
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The Issues of Product Safety at Toyota Marketing Case Study
13 pages (3855 words) , Download 0 , Case Study
Free
The paper "The Issues of Product Safety at Toyota" is an exceptional example of a case study on marketing. It is apparent that the issue of product safety has gained increased prominence in recent decades. In the past, product failure and inadequate product safety were extensively credited to local or functional errors in the design of the product.
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Service Management in Hospitality and Tourism Marketing Case Study
6 pages (1979 words) , Download 0 , Case Study
Free
SWOT analysis matrix development and first use could be traced in the 1960s and ’70s by Humphrey Albert. He developed the SWOT matrix from data of top United States companies at the time.  A SWOT matrix analyses the internal and external environment of an organization. It looks at the strengths, weaknesses, opportunities, and threats (SWOT) that are relevant to the firm in a venture.
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Marketing Plan Marketing Coursework
10 pages (2607 words) , Download 0 , Coursework
Free
The Hilton hotel corporation is a leading hospitality chain of luxury hotels. It consists of more than 3500 hotels spread across more than 80 countries around the world. The revenue of the hotel rose from USD 3.8 billion to 8.3 billion in 2002 and a growth rate of 16%. This growth rate places it higher than its competitors e.g.
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Aviation Industry Environment Marketing Essay
12 pages (3365 words) , Download 0 , Essay
Free
An air transport system should combine conflicting interests such as noise acceptable for airport neighbors, safety, and low fares. The system will need regulations where the problem will be to identify the regulations that needed and those that actually protect special interests.
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Marketing Plan -Adelaide Hills Marketing Literature review
6 pages (1652 words) , Download 0 , Literature review
Free
The paper "Marketing Plan -Adelaide Hills" is a worthy example of a literature review on marketing. As Dolnicar (2008) indicates, “Every tourist is different... likes to engage in different entertainment facilities and complains about different aspects of their vacation” (p. 129).
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Virgin Australia and Skywest Code Share and Alliances Marketing Essay
9 pages (2856 words) , Download 0 , Essay
Free
Airlines enter into collaborative relationships with their partners to enable them to offer what most clients want and realize improved efficiencies in their operations. There are prohibitions on full cross-border mergers and hence alliances allow substantial integration and cooperation where antitrust immunity (ATI) is granted by the involved governments.
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Decoding an Advertising Campaign Marketing Literature review
8 pages (2189 words) , Download 1 , Literature review
Free
Successful advertising campaigns bear in mind the significance of pre-promotion. Therefore, investing in pre-promotion creates a pre-built audience at the time of launching a brand, product, or service. Although identifying the content opportunities that are effective as well as determining the ultimate way to benefit from the advert content proves to be a great challenge.
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Market Analysis of Capesizes Dry Bulkers Marketing Case Study
6 pages (1611 words) , Download 0 , Case Study
Free
The paper “Market Analysis of Capesizes Dry Bulkers”  is a meaningful example of a case study on marketing. The key aim of this report is to provide a market analysis for Capesizes dry bulkers. Foremost, based on a critical review of various relevant literature, this report will examine the factors that affect supply and demand in this market.
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Investigation Analysis of Pepsi versus Coke Marketing Case Study
11 pages (3024 words) , Download 0 , Case Study
Free
Pepsi and Coke are the two major players in the soft-drink industry and for many years both brands have been into intense competition. Indeed, both products continually and aggressively competing with each other as they kept rejuvenating their market through their various product, distribution, price, and promotion strategies.
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The Rollercoaster Area Featuring the Cast of Scooby-Doo Marketing Case Study
12 pages (3100 words) , Download 0 , Case Study
Free
The core features of this updated section will include a family-friendly funhouse where families with younger children unable to go on the rollercoaster will be able to enjoy the Scooby-Doo area. The new gift shop will feature a wide variety of Scooby-Doo merchandise from the original cartoon to the feature films.
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Market Segmentation for a Specific Consumer Product Marketing Literature review
13 pages (3698 words) , Download 0 , Literature review
Free
The paper "Market Segmentation for a Specific Consumer Product " is a perfect example of a literature review on marketing. Marketers understand that products cannot be ‘all products to all customers’. Consumers have different tastes, lifestyles, and interests. Consequently, the revelation of the marketing concepts.
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Advertisement as a Mirror to Society Marketing Report
8 pages (2336 words) , Download 1 , Report
Free
The attractiveness of social sites has persuaded companies to build up virtual accounts to communicate with both established and potential customers, enthusiasts, and the broad-spectrum of the general population.  This is a chief case in point of online advertising following societal dynamics.  Statistics have it that more than 400 million people possess active accounts with Facebook.
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Fashion Work and Identity Marketing Essay
12 pages (3173 words) , Download 0 , Essay
Free
Most advertisement scenes show women indoors talking about dresses and makeup, laughing and making observations while men are outside at construction sites and fixing things. The content in magazines over-represents girls however and the content normally focuses on fashion and beauty with only a little percentage on careers (Media and Girls, 2010).
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Semiotic Analysis for an Ad for a Male Fragrance Dune Pour Homme Marketing Case Study
6 pages (1635 words) , Download 0 , Case Study
Free
Semiology is a discipline that studies signs and the different meanings they pass when considered from different perspectives (Hackler, 2003, p.9). These signs can be described as symbolic, simultaneously iconic, or indexical. They are symbolic when no relationship can be identified between the sign and the meaning being conveyed; written words may be symbolic.
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Social Marketing in Health Promotion Marketing Literature review
9 pages (2862 words) , Download 0 , Literature review
Free
The paper "Social Marketing in Health Promotion" is a wonderful example of a literature review on marketing. Social marketing according to Healey & Zimmerman (2009) is the use of marketing techniques to achieve behavioral goals. In health promotion, the marketing campaign is developed to solve health problems through marketing better attitudes and a healthier lifestyle.
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Social Media as a Necessary Evil in Todays Business Operation Marketing Research Proposal
8 pages (2423 words) , Download 0 , Research Proposal
Free
The paper "Social Media as a Necessary Evil in Today’s Business Operation" is an excellent example of a research proposal on marketing. The main aim and objective of the following research project are to establish and present some of the ways in which social media help in the advancement of business activities.
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Amnesty International Marketing Literature review
5 pages (1551 words) , Download 0 , Literature review
Free
According to Koekemoer and Bird (2005), operant conditioning is a reinforced behaviour whose success is measured based on the customer’s response. It is made up of a condition set by the company to allow customers respond to reinforcement in their own free way. Through the customer’s response, the company gets a signal on how the future of the product could be.
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United Youth of Australia Public Relations Plan Marketing Report
8 pages (2286 words) , Download 0 , Report
Free
It is crucial for UYA to continually keep in contact with all the stakeholders involved in the project. This will not only boost the smooth running of UYA but will assist much in a system whereby everyone is accountable for their actions. Membership forms are of paramount importance at the onset of the project.
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Ryan-Air Competitive Advantage Marketing Case Study
11 pages (3014 words) , Download 0 , Case Study
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A competitive advantage exists when an organization is capable of delivering the same benefits as its competitors although at a cost that is lower. The organization is able to deliver benefits that are more than those of the same products that are competing with. Competitive advantage enables a company to create an excellent value.
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Shanghai Expo - Representation by Chinese and Western Media Marketing Case Study
12 pages (3179 words) , Download 0 , Case Study
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The paper “Shanghai Expo - Representation by Chinese and Western Media” is a  great example of a case study on marketing. Shanghai Expo 2010 has been hailed as the most expensive and biggest event ever to have been organized in China by most experts and media.
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Depiction of Women of Upper Strata of the Society in the Print Advertisements of Luxury Brands Marketing Coursework
27 pages (7093 words) , Coursework
Nobody downloaded yet
With regards to the personal connotation of the models used in the ads, the celebrity statuses of these women are exploited in this ad and they are made to become subservient to their male counterparts, especially Sofia and Graf. These celebrities should be aware of their star status and should not partake in such ads.
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Implementation of Lean Thinking in the Diagnostic Laboratory Marketing Report
11 pages (3242 words) , Download 0 , Report
Free
The main aim of this aspect is to produce quality services to patients at a low cost. Different sectors and settings have different approaches to lean thinking for instance the lean thinking in the manufacturing industry is different from that used in diagnostic laboratories. Some principles govern the provision of services at relatively low costs.
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Pitch and Marketing Strategy Marketing Essay
8 pages (2432 words) , Download 0 , Essay
Free
The product to be marketed here is a Hybrid Vehicle. Global Hybrid Car Market Forecast 2010 says that Hybrid cars offer many advantages over everyday vehicles like fuel efficiency and environmental benefits and that’s what will make them the cars of the future. A Hybrid Vehicle is an automobile that uses two or more than two sources of power for its propulsion.
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Dove Advertisement: Deconstructing Beauty And Feminity Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "Dove Advertisement: Deconstructing Beauty And Feminity" is a good example of a case study on marketing. Dove Inc., a popular beauty and personal care company started a campaign in 2004 and named it “Campaign for Real Beauty”. As part of the campaign, it released an advertisement titled “Evolution”.
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An Evaluation of the Rise and Significance of Google as a Mass Medium Marketing Case Study
6 pages (1851 words) , Download 0 , Case Study
Free
The paper "An Evaluation of the Rise and Significance of Google as a Mass Medium" is a wonderful example of a case study on marketing. The rise of Google over the years is a remarkable thing when we talk about the growth of mass mediums through online technologies. Google has proved that it is the industry giant from the services it offers, among the services that Google offers which include.
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Business Event Analysis Marketing Essay
10 pages (3139 words) , Download 0 , Essay
Free
Main challenges that could be faced are the decision of the time, arrangement of the parking lot and special welcoming method for the delegates and media. Even managing human resources is a big challenge for any event organisation. The best recommended action for making this event a grand event is the appointment of the charismatic leader.
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Brookdale Centre Marketing: Aspects of the Strategic Development of Tourism and Hotel Industry Marketing Case Study
9 pages (2668 words) , Download 0 , Case Study
Free
The paper "Brookdale Centre Marketing: Aspects of the Strategic Development of Tourism and Hotel Industry" is a wonderful example of a case study on marketing.  Brookdale Centre was established by Jonathan Owen in 2001 but opened in 2005. The business aims to provide leisure and entertainment services.
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International Marketing Challenge at Hilton Hotels and Recommended Solutions Marketing Case Study
12 pages (3845 words) , Download 1 , Case Study
Free
The paper "International Marketing Challenge at Hilton Hotels and Recommended Solutions" is a delightful example of a case study on marketing. During recent years, the concept of marketing has become less restricted to product promotions. Rather, it has transformed into a full-fledged process of creating a long-term brand image in an increasingly globalized world (Dumitrescu & Vinerean 2010).
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