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Marketing Essays

Result for Subject Marketing:
19897 essays
Customer Satisfaction at Computer R Us Marketing Research Proposal
13 pages (3532 words) , Download 0 , Research Proposal
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The paper "Customer Satisfaction at Computer R Us" is an outstanding example of a marketing research proposal. Computer R Us recently diversified its line of offerings by creating a new division known meant to offer repair services. After this initiative failed to meet set benchmarks and led to diminished customer satisfaction levels, the management called for the urgent discovery of the issues affecting the division’s performance.
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GOME Electrical Appliances Holding Ltd - Marketing Marketing Case Study
8 pages (2211 words) , Download 0 , Case Study
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The paper 'GOME Electrical Appliances Holding Ltd - Marketing " is a good example of a marketing case study. GOME Electrical Appliances Holding Ltd was established in 1987 by Wong Kwong Yu and is based in Hong Kong. The company engages mainly in electrical appliances businesses and selling of electronic products in the retail stores and over the Internet.
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Amazon Company Marketing Marketing Case Study
7 pages (1849 words) , Download 0 , Case Study
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The paper 'Amazon Company Marketing" is a good example of a marketing case study. This is an American cloud computing and electronic commerce company. It was founded by Jeff Bezos in the year 1994. Initially, this company operated as an online bookstore. It later diversified and started selling the following products; CDs, Blu-rays, DVDs, video downloads, MP3 downloads, apparel furniture, jewelry, video games among many products.
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How the Advertisement or Promotional Activity Is Compatible with Eden Beautys Requirements Marketing Assignment
25 pages (6273 words) , Assignment
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The paper "How the Advertisement or Promotional Activity Is Compatible with Eden Beauty’s Requirements" is a perfect example of a marketing assignment. The advertisement formulated to promote the Eden beauty company has been made to the highest standards. The background colors chosen for the advert which is black and pale pink has met the demands of the organization.
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Drivers of Brand Commitment - a Cross-National Investigation Marketing Essay
8 pages (2339 words) , Download 0 , Essay
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The paper 'Drivers of Brand Commitment - a Cross-National Investigation" is a good example of a marketing essay. This topic mainly points to the management of brands, good customer relations and provision of innovative strategy of service. Globalization, effective marketing strategy, creativity and hierarchy that bring about innovation are also tackled.
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Starbucks Marketing Strategies Marketing Case Study
8 pages (2069 words) , Download 0 , Case Study
Free
The paper 'Starbuck’s Marketing Strategies" is a good example of a marketing case study. Starbuck was once an ordinary coffee shop, but it has expanded to a big coffee retailer specialty. Children are acknowledged as part of the company’s market base; however, proper product exposure to this group of people has not been given much thought in the previous years.
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Real Estates in the United Arab Emirates Marketing Case Study
12 pages (3367 words) , Download 0 , Case Study
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The paper 'Real Estates in the United Arab Emirates" is a good example of a marketing case study. The Real estate market is generally a complex entity that entails a number of aspects In this project, we will explain briefly the legal aspects of owning a real estate property in the two emirate countries for both UAE nationals and expatriates.
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Concept & Process of Marketing - Cornflower Blue Company Marketing Case Study
9 pages (2351 words) , Download 0 , Case Study
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The paper 'Concept & Process of Marketing - Cornflower Blue Company " is a good example of a marketing case study. Cornflower Blue Company operates a small number of outlets. The nature of the products that are traded is basically consumables. From the information provided, the company has a lot of potentials to expand and be fully established.
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Everyday Sunday - Marketing Survey Marketing Case Study
15 pages (4123 words) , Download 0 , Case Study
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The paper 'Everyday Sunday - Marketing Survey" is a good example of a marketing case study. Everyday Sunday is an all-natural relaxation and refreshing soda manufactured by Rockwell Beverages. The company is situated in Richmond, Victoria, Australia. It produces drinks, impulse lines, soft drinks, natural products, convenience and the latest product, Everyday Sunday.
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Telstras Social Media Engagement Policy Marketing Case Study
9 pages (2564 words) , Download 0 , Case Study
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The paper 'Telstra’s Social Media Engagement Policy " is a good example of a marketing case study. Some social media channels enable account holders to set and manage privacy settings allowing them to limit access to selected friends and contacts. However, as Mark Zukerberg the Facebook founder puts it, users no longer have an expectation of privacy.
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Pricing Issues in International Marketing - Apple Incorporation in China Marketing Case Study
8 pages (2128 words) , Download 0 , Case Study
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The paper 'Pricing Issues in International Marketing - Apple Incorporation in China" is a good example of a marketing case study. One of the most significant of the 4Ps is pricing in international marketing because it generates the most revenue for a firm (Aulakh &Koatabe 17). A product pricing strategy changes as the product move from one stage of its life cycle to another.
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Internal Factors Affecting Consumer Behaviour Marketing Literature review
17 pages (4524 words) , Download 1 , Literature review
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The paper "Internal Factors Affecting Consumer Behaviour" is an outstanding example of a marketing literature review. This paper offers a discussion of the internal factors that affect consumer behaviour. The paper specifically discussed five internal aspects that are widely discussed in the literature and associated with affecting consumer choices. The five aspects are applied in the context of car purchasing.
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Strategic Marketing of UNE Life Marketing Case Study
7 pages (2119 words) , Download 0 , Case Study
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The paper 'Strategic Marketing of UNE Life" is a good example of a marketing case study. The objective of this paper is to evaluate the implementation of a strategic marketing plan in UNE Life and its relevance. UNE Life is a segment of the University of New England that is dedicated to providing services to students apart from education where they can be entertained, engage in fitness.
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Processes of Value Creation in Service Marketing Marketing Essay
10 pages (2783 words) , Download 0 , Essay
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The paper 'Processes of Value Creation in Service Marketing " is a good example of a marketing essay. Research in service marketing is one of the fields which have gained momentum in the last two decades. Despite being in existence since the 1970s, various scholars and researchers have continued to add their contribution to this area of research.
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Understanding Consumer Motivation and Behavior Related to Self-Scanning in Retailing Marketing Literature review
10 pages (3055 words) , Download 1 , Literature review
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The paper "Understanding Consumer Motivation and Behavior Related to Self-Scanning in Retailing" is an outstanding example of a marketing literature review. The article reveals how consumers’ behaviour is influenced by Self-scanning technology. In this case, the article points out how the ongoing test has been carried out in various supermarket chains.
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Marketing Objectives - McDonalds Marketing Case Study
7 pages (2064 words) , Download 0 , Case Study
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The paper "Marketing Objectives - McDonald’s" is a perfect example of a marketing case study. McDonald’s is one of the largest food chains and been continuously taking measures to improve its brand image. The presence of the chain worldwide and its adaptability to changing culture and innovation has allowed McDonald’s to develop its brand and provide quality food and service to the people.
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PEST Analysis of Orange Company Marketing Case Study
6 pages (1731 words) , Download 0 , Case Study
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The paper "PEST Analysis of Orange Company" is a perfect example of a marketing case study. The orange company was established on 28th April 1994 and its main aim was to change and to improve the way people communicate among themselves and organizations. The company serves more than 175 million customers in five continents.
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The Main Features of an Oligopoly Market Marketing Essay
6 pages (1807 words) , Download 0 , Essay
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The paper "The Main Features of an Oligopoly Market" is a great example of a marketing essay. An oligopoly is a market form whereby a market is governed by a small number of traders. Since there is a small number of sellers, all oligopolies have the possibility of being aware of the action of the other traders. The decisions of one firm influence, and are controlled by, the decisions of other firms.
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Opportunities in Australian Do It Yourself Market Marketing Case Study
6 pages (2137 words) , Download 0 , Case Study
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The paper 'Opportunities in Australian Do It Yourself Market" is a good example of a marketing case study. Cement Australia is an Australian company operating two key business units: the business-to-business market (B2B) which includes products for large-scale construction projects and the packaged goods market which services both the brick & block home construction sector and the consumer goods market (B2C).
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Advertising Strategy Evaluation and Development: Jeep Wrangler Marketing Case Study
5 pages (1515 words) , Download 0 , Case Study
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The Wrangler, just as its predecessors, continued the use of a separate body and frame, rigid rear and front live axles, fold-flat windshields, and detachable doors. The Jeep Wrangler was introduced in the mid-1980s and it has undergone three major revisions in 1996, 2003, and 2006, of which the latter involved a complete redesign.
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Strategic Sourcing, Off-shoring and Outsourcing Marketing Literature review
6 pages (1886 words) , Download 0 , Literature review
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The paper "Strategic Sourcing, Off-shoring and Outsourcing " is an outstanding example of a marketing literature review. It is quite evident that organizations across the globe are increasingly concentrating on what is perceived to be core business. As a result of this, there have trends in the increasing amount of work causing major elements of the business to be sourced or sub-sourced from external sources of the organizations.
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Marks & Spencers Integrated Marketing Communications Marketing Case Study
9 pages (2383 words) , Download 1 , Case Study
Free
The paper 'Marks & Spencer’s Integrated Marketing Communications" is a good example of a marketing case study. Firms’ marketing methods vary from approaches that are effortless as stand-along billboard adverts to multifaceted multilingual international websites. The ways of reaching prospective consumers increase persistently for all companies.
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Why Should Companies Use Gamification Strategy Marketing Essay
6 pages (1689 words) , Download 0 , Essay
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The paper "Why Should Companies Use Gamification Strategy" is an outstanding example of a marketing essay. Gamification is the use of game mechanics and game thinking techniques to engage customers and users in solving their problems or increasing their awareness. The technique is used in processes and applications to perk up user engagement, learning and information quality.
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Customer Relationship Management of ZOHO Software Marketing Case Study
8 pages (2619 words) , Download 0 , Case Study
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The paper 'Customer Relationship Management of ZOHO Software" is a good example of a marketing case study. It is good for a company to have long-term relationships with customers. Organizations have ventured into customer relations with the realization that customer contributes a high percentage of the total revenue of the company.
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China as an Emerging Market Marketing Case Study
6 pages (1591 words) , Download 0 , Case Study
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The paper "China as an Emerging Market" is a perfect example of a marketing case study. The World Bank classifies countries based on their Gross National Income per capita into low, middle, and high-income economies. The average growth of China is 9.8% over the last three decades. Such unprecedented growth has led to an improvement in the living conditions of millions of Chinese.
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International Dimensions of Marketing - Juicy Chemistry Company Marketing Case Study
6 pages (1796 words) , Download 1 , Case Study
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The paper 'International Dimensions of Marketing - Juicy Chemistry Company" is a good example of a marketing case study. The business environment is good for business. Any business entering Denmark should not worry much concerning the business risk involved. There is a high level of equality in the business environment.
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Marketing Environment of Ryanair Marketing Case Study
9 pages (2728 words) , Download 0 , Case Study
Free
The paper 'Marketing Environment of Ryanair" is a good example of a marketing case study. Ryanair, an Irish low-cost airline was founded on 28th November 1984 and currently has 2008 destinations (Tran et al, 2015). It has its headquarters in Swords, Dublin, Ireland. Over the year it has seen its operations grow consistently.
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Target Market & Rationale for Selection of the Target Market Marketing Literature review
8 pages (2179 words) , Download 0 , Literature review
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The paper "Target Market & Rationale for Selection of the Target Market" is an outstanding example of a marketing literature review. According to statistics, many drinkers don’t even know that they binge drink since many don’t even know the true definition of binge drinking. But among those who are aware of what binge drinking means, many, up to 20% go beyond the limits, consuming more than 10 or 15 drinks in a single session.
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Australian Wine Export and the United Kingdom Wine Market Marketing Case Study
21 pages (5642 words) , Case Study
Nobody downloaded yet
The paper 'Australian Wine Export and the United Kingdom Wine Market" is a good example of a marketing case study. Australia is the fourth largest exporter of wine in the world exporting over 400 million liters of wine to different destinations across the world including some of the oldest wine-producing countries. The Australian domestic wine industry is also very stable with Australians consuming over 400 million liters per year.
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Knowledge and Understanding of E-Commerce Marketing Essay
6 pages (1902 words) , Download 0 , Essay
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The paper "Knowledge and Understanding of E-Commerce" is a great example of a marketing essay. Electronic commerce, commonly referred to as e-commerce is the buying and selling of goods or services using electronic systems such as the Internet and other computer networks available across the world (Cunningham, 2002).
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How Good Corporate Governance Affects Market Growth Marketing Literature review
6 pages (1974 words) , Download 0 , Literature review
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The paper "How Good Corporate Governance Affects Market Growth" is an outstanding example of a marketing literature review. Corporate governance refers to a process and structure by which an organization and its affairs are directed and controlled. According to Dwyer (2009), the main goal of corporate governance is to increase long term shareholder value via developing corporate performance and accountability.
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International Business - Southern Cross Telco Marketing Case Study
7 pages (2046 words) , Download 0 , Case Study
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The paper "International Business - Southern Cross Telco " is a perfect example of a marketing case study. Of the three potential markets that were identified in parts 1 and 2, India stands out as the most profitable for Southern Cross Telco to export its services. There are a number of characteristics that make India an attractive destination for not only Southern Cross Telco but also any other foreign company.
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Customer Buying Behavior Marketing Essay
6 pages (1776 words) , Download 0 , Essay
Free
The paper "Customer Buying Behavior" is an outstanding example of a marketing essay. Consumer serves a very vital part of the economy. For marketers, consumer behavior plays an important part in their decision making. The way in which the consumers behave and make their decision to purchase is important in coming up with efficient marketing methods (Jobanputra, 2009).
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Starbucks Marketing Analysis Marketing Case Study
6 pages (1838 words) , Download 0 , Case Study
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The paper 'Starbuck’s Marketing Analysis" is a good example of a marketing case study. Starbucks deal with and purchase as well as roast the high-quality bean, specialty coffee, and sell them in combination with other beverages. Other than coffee drinks, Starbucks sells coffee drink equipment, espresso machines, coffee brewers, as well as grinders.
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Strategic Organizational Expansion onto the Global Market - Driza Bone Marketing Case Study
6 pages (1864 words) , Download 0 , Case Study
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The paper 'Strategic Organizational Expansion onto the Global Market - Driza Bone" is a good example of a marketing case study. This report offers a review of strategic organizational expansion onto the global market. In this regard, the report reviews key internal and external macroeconomic factors for consideration.
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Fresh Juice in China Marketing Case Study
7 pages (1915 words) , Download 0 , Case Study
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The paper 'Fresh Juice in China" is a good example of a marketing case study. This marketing report is aimed to provide the foundation for an inclusive marketing plan for the fruit juice by Pepsi Co, Inc. PepsiCo, Inc is specialized in the production, distribution and sales of soft drinks but they have a brand new product they wish to introduce into the China market.
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The Hershey Company Marketing Analysis Marketing
9 pages (2538 words) , Download 0
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The paper "The Hershey Company Marketing Analysis" is an impressive example of a Marketing report.  The Hershey Company marketing report is designed to evaluate the external and internal factors of the company. The major purpose of the report is to perform a SWOT analysis of the company and use the results to introduce a new product namely chocolate spread (Choco Chuanbo) into the Chinese market.
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Internal Analysis of Starbucks Coffee Marketing Case Study
6 pages (1651 words) , Download 1 , Case Study
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The paper "Internal Analysis of Starbucks Coffee" is a perfect example of a marketing case study. Starbucks Coffe is a multinational coffee shop that was founded in Seattle in 1971. The company has more than 182,000 employees and operations in over 62 countries. The company offers customers comfort as they enjoy their coffee.
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SWOT Analysis of Kentucky Fried Chicken Marketing Case Study
7 pages (1997 words) , Download 1 , Case Study
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The paper "SWOT Analysis of Kentucky Fried Chicken " is a perfect example of a marketing case study. The purpose of this report is to present a SWOT analysis of Competitive Foods Australia or KFC. From this analysis, recommendations for future actions are made. The report is a culmination of lots of information ranging from data sources such as company reports, academic journals, the internet and books.
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Hungry Jacks Marketing Marketing Case Study
7 pages (2190 words) , Download 4 , Case Study
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The paper 'Hungry Jacks Marketing" is a good example of a marketing case study. Hungry Jack’s is one of the leading fast-food restaurants in Australia. This report presents a detailed analysis of the company's SWOT analysis. The researcher also provides insightful recommendations on how the company can improve its all-round performance.
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Woolworths Situation Analysis Marketing Case Study
6 pages (1783 words) , Download 0 , Case Study
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The paper 'Woolworths Situation Analysis" is a good example of a marketing case study. This report will outline Woolworth's current approach to social, cultural factors in line with the company's PESTEL analysis. The report will cover the company’s trend for a green lifestyle which is yet to adopt fully and the essentials and strategies to be taken up and observed.
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The UK Car Manufacturing Industry, JLR Brand Marketing Case Study
6 pages (1687 words) , Download 0 , Case Study
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The paper 'The UK Car Manufacturing Industry, JLR Brand " is a good example of a marketing case study. The history of the UK car manufacturing industry dates back to the early 19th century. The British vehicles produced at this time relied a lot on the innovations made by countries such as France and Germany.
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Foreign Exchange Markets Marketing Assignment
6 pages (1726 words) , Download 0 , Assignment
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The paper "Foreign Exchange Markets" is a perfect example of a marketing assignment. Why Australia uses indirect quote- in reality, about 89% of the world currencies are quoted directly given that the US dollar is the dominant currency. However, there is no regulation that guides whether a country should use direct or indirect quotes (Balasubramaniam, 2016).
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Consumer Decision-Making - Internal Factors Marketing Essay
7 pages (2105 words) , Download 0 , Essay
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The paper "Consumer Decision-Making - Internal Factors" is a great example of a marketing essay. The consumer buying decision-making process comprises of the different stages that the customer undertakes before making the final purchase decision. It has been established that the consumer decision-making process has six fundamental stages.
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Marketing of Ferrero China Marketing Case Study
7 pages (2001 words) , Download 2 , Case Study
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The paper 'Marketing of Ferrero China " is a good example of a marketing case study. Ferrero’s SWOT presents a good sketch of its position in the marketplace. In just 6 years in China, Ferrero has built an impressive reputation getting a 12% market share. China's marketing environment for Ferrero represents overwhelming opportunities.
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Introduction of a New Product in the Indian Market by Nestle India Marketing Case Study
6 pages (1729 words) , Download 0 , Case Study
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The paper 'Introduction of a New Product in the Indian Market by Nestle India" is a good example of a marketing case study. Nestle company is a global company that has its headquarters in Switzerland. It has a branch in S.A which has a subsidiary in India. Nestle India's primary objective is to produce products that are of international standards.
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Burger Kings International Strategy and the Struggles to Succeed in the French Market Marketing Case Study
7 pages (2075 words) , Download 0 , Case Study
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The paper 'Burger King’s International Strategy and the Struggles to Succeed in the French Market" is a good example of a marketing case study. Burger King is a multinational company with operations in numerous countries across all the continents of the world. As such, the company has adopted an elaborate international strategy in its bid to succeed in the international market.
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Analysis of the Body Shop Brand in Relation to the CBBE Model Marketing Case Study
6 pages (1699 words) , Download 2 , Case Study
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The paper "Analysis of the Body Shop Brand in Relation to the CBBE Model" is a good example of a marketing case study. The power that brands hold is very crucial in the current age businesses and is primary linked to the notion of relationship marketing. It is not surprising how the role that brands play is increasingly being important, especially in marketing.
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Marketing Strategies of McDonalds Australia Holdings Marketing Case Study
7 pages (2210 words) , Download 0 , Case Study
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The paper "Marketing Strategies of McDonald’s Australia Holdings" is a perfect example of a marketing case study. The following paper aims at exploring the internal and external environments of MacDonald’s Australia Holdings in terms of A SWOT analysis. The paper also focuses on analyzing the environment in which a new product can be realized as well as the appropriate strategies needed for the new product to be successful.
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The External Environmental Analysis for Toys R Us Marketing Case Study
7 pages (1930 words) , Download 0 , Case Study
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The paper "The External Environmental Analysis for Toys R Us" is a perfect example of a marketing case study. An organization looking to be successful in the international arena has to develop strategies so that they are able to understand the international environment and based on it develop their strategies so that the chances of being successful increase.
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