The Effect of Gastronomy on Tourist Product in Melbourne City - Case Study Example

Report on Gastronomy Student’s Name: Instructor’s Name: Course Code: Date of Submission: Table of Contents Table of Contents 2 Introduction There are various tourist attraction sites globally which help to attract the tourists to various destinations globally. Due to global financial stability, the world has experienced increase in the number of tourists who visit new places thus increasing the growth of economies. However, it is important to understand the reasons why there are many tourists which visit places than other places. The main reason is because of the tourist sites and the culture as well as the food for the local people which help to meet the needs of the tourists. Gastronomy is the main consideration for many tourists because they consider the places where their needs can be met (Housden 2007). This report discusses how gastronomy is the major tourist product in relation to Queen Victoria Market' and 'Max Brenner' which are both located in Melbourne city. These destinations will help to gain better knowledge on gastronomy. Queen Victoria Market This is one of the markets in Melbourne city which are performing well. This market has succeeded in the market because of the strategies it has applied. There are many tourists who are attracted to this market due to its culture and the foods which are traded in the market (Queen Victoria Market 2013). Since the aim of tourists is to visit new places so that they can learn new culture and understand how other people live globally. The market has been the tourist attract site for a long period of time because of the products and services which are traded in the market. The success of any organisation depends on the ability to market its products and services effectively. This will help to attract the attention of the customers who in this case are the tourists. The market offers variety of imported foods which cannot be found in other markets and which represent the culture of the local people. Besides the market offers cosmopolitan products which meet the global demands of the different tourists. Variety of products are the key to success of any organisation which wants to attract and retain customers. The market trades in a variety of products which meet the different needs of the customers so that the customers can be satisfied with what they get. The Queen Victoria Market is the main institution which attracts the tourists in the Melbourne city. Due to gastronomy, there are many features which help to attract the tourists into the Melbourne city (Housden 2007). The historical features range of halls, the cheeses provided and the meats which are dressed. The features found in Queen Victoria Market which attract the customers include the Deli Halls. These are the halls which provide the cultural aspects of the local people. They feature the original things which were used by the original people like the marble counters which are not found today in many economies since they are considered are considered as an old fashion (Housden 2007). Instead, they have been replaced by refrigerated cabinets. Therefore, this offers unique products which attract the tourists. There are also ranges of produce in the market, which include the dips and the pates as well as extensive local ranges. Other trading which is done in the market includes the poultry and shops for chicken. There are also some meats halls which show the various cuts of meat which help to attract the customers. Variety of products features therefore help to attract the customers so that they can learn the new features. Examples of meat style are the offal meat style and sausages. Queen Victoria Market is considered as the best market in terms of providing quality meat which meets the needs of the customers (Housden 2007). In this effect, the market has gained a competitive advantage as a result of the quality products it offers to the customers. In addition, the market offers a variety of fruits and vegetables, which are appropriate for their customers. The fruits and vegetables range from Australian to Asian as well as the exotic fruits which are all sold under one roof. The fruits and the vegetables are appropriately priced with the aim of attracting and retaining the customers (Jobber & Fahy 2006). This is important in attracting the customers who are the tourists in this case. This can all be explained that the market has been the tourist attraction site because of the variety of products and services as well as effective pricing which helps to attract the customers and that is why Queen Victoria Market has been leading in the features which attract the customers. Further, Queen Victoria Market offers variety of quality organic products which are attractive to the customers. Variety of organic products help to attract tourists so that they can learn the new culture of the people of Melbourne city. The organic foods which are dried should not be forgotten as they also help to attract the customers (Jobber & Fahy 2006). The most common organic produce in the market includes the eggs and the cheeses as well as the yoghurts. The market also trades in traditional clothes which were worn by the early people. The jewelry is also sold in the market which is enticing to the customers. All these features have enabled the market to be the leading in the tourist industry and that is why it is leading in the Melbourne city. The Queen Victoria Market further provides the food court which is also within the market place. The food courts are situated strategically to meet the taste of the customers. For instance, they are situated between the meat hall and the victoria shops which is convenient for the customers to access the products. This is the most effective distribution strategy which is applied in the market to meet the needs of the customers (Jobber & Fahy 2006). The food courts provide variety of products like the Indian, Italian and Chinese cuisines which help to meet the needs of the customers. All these features have enabled Queen Victoria Market to be the leading tourist institution in Melbourne. The gastronomy in this market has enabled it to be among the best leading markets in attracting the tourists. There are variety of products and services which are provided in this market which have attracted the customers. In marketing function, it is important for the marketers to provide variety of products and services which meet the needs of the customers thus attracting them with the aim of creating a competitive advantage (Jobber & Fahy 2006). Max Brenner chocolate store Max Brenner chocolate store is among the leading stores in providing the chocolate products in the city of Melbourne. The store provides a variety of chocolates which range from the exotic and indigenous products which help to indicate the culture of the people (Max Brenner 2013). The culture behind the success of the Max Brenner chocolate store is the diversity of the products and the chocolates which are contradictory. From the experience of the tourists who have visited the place, it can be indicated that there are variety of products which are offered by the store that satisfies the needs of the customers. There are many features which help to attract the customers to the chocolate store. In the first place, the store is accessible by the customers who are physically challenged using the wheelchairs. This is the first consideration which is taken to ensure that the customers are given the priority. The store management ensures that the customers are satisfied with the products and services they get from the company. This is important as it helps to satisfy the needs of the customers leading to competitive advantage. Like in the case of the Queen Victoria market, Max Brenner chocolate store offers variety of products and services which meet the needs of the customers. For instance, the store offers baristas whip up which is a fine brew. This is important in meeting the needs of the customers who like the taste. The product is found in the tearooms which is convenient for the customers to reach the product. The Max Brenner chocolate store is located conveniently with the aim of providing quality services to the customers. The location of the store is effective in such a way that the customers can have the privilege to access other important features which are located in the city (Brassington & Pettitt 2006). For instance, the customers can access the capital theatre where the customers can access the cinema for enjoyment. The capital theatre was designed with the aim of attracting the customers. This is the main attraction feature for the tourists. The cinema provides variety of views including the arts which are attractive to the customers thus attracting and retaining many tourists. The pricing strategy which is applied by Max Brenner chocolate store to attract and retain customers is also effective. The culture of the store is to provide quality products and services with the aim of attracting the customers. The chocolates provided are cost effective. For instance, the birthday bliss chocolate gift box costs $35. The chocolate therapy gift box costs $75 and also the 3 milk chocolates costs from $12. Considering these prices, it can be indicated that the Max Brenner chocolate store has an effective pricing strategy to meet the needs of the customers (Brassington & Pettitt 2006). There are also varieties of chocolates which are offered by the store so that the different needs of the customers are met. The store conducts marketing using the internet whereby the products are conducted online using the social sites like the Twitter and Facebook. This marketing strategy has created awareness of the awareness of the store and its products in the global market and that is why it familiar to the customers thus influencing their behavior. How the visit experience has helped me to understand the gastronomy From the site visit in the two places, there are many lessons I have leant about the gastronomy. In the first place, gastronomy is all about the culture of the people. There are many tourists who visit the places due to the culture of the people. This means that the customers visit the places so that they can learn the traditional way of life and the culture of the people living in the area (Baker 2007). The two places provide both indigenous and exotic products which meet the needs of the customers. The queen victoria market provides variety of products which are cost effective and the same case applies to Max Brenner. In addition, the food stuffs as well as the organic features which are shown by the two places helped me to understand that gastronomy comprises the foods and the culture of the people. The reason why the two places have experienced a large number of tourists is that they provide a variety of products and services and also quality services. The quality services and organic products attract the customers so that they can learn the culture of other people (Baker 2007). Further, foods that people consume help to understand the culture of the people. In this effect, I leant that gastronomy consists of the foods and the cultural life of the people. Conclusion The success of any organisation depends on the ability to provide products and services which help to meet the needs of the customers. This report has discussed the gastronomy report of two places which are Queen Victoria Market and 'Max Brenner. The Queen victoria market provides quality products and services which are of different sizes to meet the different needs of the customers. The market provides a variety of halls which provide various services to the customers which leads to satisfaction. On the other hand the Max Brenner provides a variety of chocolates which are of high quality to meet the different needs of the customers. The pricing of the products is also effective to satisfy the needs of the customers and this has enabled the store to attract and retain many tourists leading to its success. References Baker, M. J 2007, Marketing Strategy and Management. Palgrave Macmillan; 4th edition Brassington, F & Pettitt, S 2006, Principles of Marketing, Prentice Hall, 4th Edition. Housden, M 2007, Marketing Research & Information, Butterworth Heinemann Jobber, D & Fahy, J 2006, Foundations of Marketing, McGraw Hill Max Brenner 2013, City of Melbourne, What’s on in the land of in-between, retrieved on 7th Sep 2014 from http://www.thatsmelbourne.com.au/DiningandNightlife/Cafes/Chocolate/Pages/5536.aspx Queen Victoria Market 2013, About us, retrieved on 7th Sep 2014 From http://www.thatsmelbourne.com.au/Placestogo/MelbourneLandmarks/Historic/Pages/414 4.aspx Read More