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Marketing Essays

Result for Subject Marketing:
19897 essays
The Global Production Network of Toyota Marketing Case Study
9 pages (2721 words) , Download 0 , Case Study
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The paper "The Global Production Network of Toyota" is a wonderful example of a case study on marketing. A global production Network is the production and distribution of a specific product and service in which its development functions, operations, and transactions are interconnected all over the world until it gets to the consumer (Coe et al., 2004).
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How Important to Understand Culture in Marketing Marketing
8 pages (2493 words) , Download 0
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The paper "How Important to Understand Culture in Marketing" is a wonderful example of a report on marketing. In marketing, culture is considered a fundamental determinant of the consumer behaviour with research indicating that culture, sub-culture and social class as of particular importance in influencing consumer buying behaviour.
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Challenges That Multinational Corporations Are Facing in the Chinese Market Marketing Case Study
9 pages (2528 words) , Download 0 , Case Study
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The paper 'Challenges That Multinational Corporations Are Facing in the Chinese Market" is a good example of a marketing case study. Over the last few decades, globalization has accelerated at a rapid pace and many multinational corporations have attempted to expand their business globally to capture a larger market share and boost up its revenue.
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Sponsorship of Melbourne City Football Club Marketing Case Study
15 pages (4172 words) , Download 0 , Case Study
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The paper 'Sponsorship of Melbourne City Football Club " is a good example of a marketing case study. Located in Melbourne, Australia, Melbourne City Football (soccer) Club or MCFC is an Australian football club. MCFC takes part in the yearly Australian A-League competition. Like any other club, sponsorship is of great significance to the running of the day-to-day running of the Melbourne City Football (soccer) Club (MCFC).
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Relais Christine Boutique Hotel - Market Need, SWOT Analysis, and Marketing Strategies Marketing
10 pages (2819 words) , Download 0
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The paper “Relais Christine Boutique Hotel  - Market Need, SWOT Analysis, and Marketing Strategies” is a forceful variant of the business plan on marketing. Relais Christine Boutique Hotel is a member of Global Luxury hotels providing more than 51 rooms and suites. Relais was once an abbey in the 13th century and is situated in the flower-filled courtyard.
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The Characteristics of Service as Qantas Airline Apply to the Market Marketing Case Study
10 pages (2772 words) , Download 0 , Case Study
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The paper “The Characteristics of Service as Qantas Airline Apply to the Market” is a thoughtful variant of the case study on marketing. Marketing needs to be viewed as more than just the aspect of selling and advertising since it consists of various complex processes. Some of the processes include the determinations of what the customer’s need, the supply of the services and goods.
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Role of Technology in Relation to Porters 5 Forces - a Role of E-Business in Creation of New Economy Marketing Article
9 pages (2765 words) , Download 0 , Article
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The paper “Role of Technology in Relation to Porters 5 Forces - a Role of E-Business in Creation of New Economy” is a thoughtful variant of the article on marketing. Porter's five forces of competitive advantage include; the threat of substitute services of products, suppliers' bargaining power, buyers' bargaining power(channels, end-users), and lastly existing rivalry among the existing competitors.
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The Melbourne Football Club FC Sponsorship Proposal Submitted to Coca-Cola Company Marketing Speech or Presentation
8 pages (2291 words) , Download 0 , Speech or Presentation
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The paper “The Melbourne Football Club FC Sponsorship Proposal Submitted to Coca-Cola Company” is a bright variant of the presentation on marketing. The Melbourne City Football Club (MCFC) has an exemplary reputation both in the domestic and international platforms as football is concerned.
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Evaluating Internationalisation Strategy for Boffi Marketing
12 pages (3448 words) , Download 0
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The paper “Evaluating Internationalisation Strategy for Boffi” is affecting variant of the report on marketing. Internationalization is market decisions that are made in a rational manner. This is based on the analysis of market entry and transactional costs (Mayer and Ottaviano, 2008). Internationalization is a process in which a firm increases its foreign market commitments.
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Oil Prices Fluctuations Causes and Effects Marketing Coursework
12 pages (4210 words) , Download 0 , Coursework
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The paper "Oil Prices Fluctuations Causes and Effects" is a perfect example of marketing coursework. The global market is characterised by the forces of demand and supply control. In this case, in a normal perfect competition scenario, the forces of demand and supply establish market equilibrium. This is the market state at which there is a balance in the quantity demanded and the quantity available for supply.
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Airbnb, Uber and Sharing Economy Marketing Case Study
21 pages (5975 words) , Case Study
Nobody downloaded yet
The paper "Airbnb, Uber and Sharing Economy" is a good example of a marketing case study. The Sharing Economic atmosphere is a socio-economic system that worked around the sharing of human and physical assets. It offers the disseminated production, appropriation, exchange and utilization of goods and services by various individuals and organizations.
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User Generated Content Marketing Campaign for Ricoh Arena Marketing Case Study
9 pages (2508 words) , Download 0 , Case Study
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The paper 'User Generated Content Marketing Campaign for Ricoh Arena " is a good example of a marketing case study. The Ricoh Arena is located in the city of Coventry, Rowley’s Green District, and is currently home Coventry City Football Club and the Wasps Rugby Football Club. Apart from hosting sporting events, the complex also hosts concerts and other entertainment events including the Multiplay’s Insomnia Festival.
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Global Market Opportunity Assessment Marketing Research Paper
25 pages (7137 words) , Research Paper
Nobody downloaded yet
The paper "Global Market Opportunity Assessment " is a perfect example of a marketing research paper. This study established a positive association between global market performance, economic growth, market risks, and market integrity and the increase in global market opportunities. Based on the predictions made at the onset of the study, there is a correlation between global market opportunities and the aforementioned variables.
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How Effective Are Services Provided by the OCS to the Birmingham Airport in Meeting Customers Needs Marketing Research Proposal
10 pages (2882 words) , Download 0 , Research Proposal
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The paper “How Effective Are Services Provided by the OCS to the Birmingham Airport in Meeting Customers Needs?” is a well-turned variant of the research proposal on marketing. According to Great Britain's (2007) report, the airline industry is the fastest growing in any economy, and it is of most importance that the products and services offered to be of quality.
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Analysis of the Market Condition That May Hinder or Favor the Entry and Survival of ARTS in Rwanda Marketing Case Study
6 pages (1556 words) , Download 0 , Case Study
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The paper “Analysis of the Market Condition That May Hinder or Favor the Entry and Survival of ARTS in Rwanda” is a dramatic variant of the case study on marketing. Rwanda, after the genocide incident in the year 1994, has taken upon itself to encourage development in the country by creating business opportunities locally in the different industries that fuel development through its policies.
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Cockington Green Garden - Developing Service Blueprinting for Attraction Park Marketing Research Paper
20 pages (5839 words) , Download 0 , Research Paper
Free
The paper “Cockington Green Garden - Developing Service Blueprinting for Attraction Park” is a well-turned variant of the research paper on marketing. Blueprinting is one of the methods that are used in investigating customer experience within organizations. It involves monitoring and analyzing the services offered within an organization along with a flowchart.
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Specific Marketing Strategies - Australias Salmon Market Marketing Case Study
9 pages (2456 words) , Download 2 , Case Study
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The paper 'Specific Marketing Strategies - Australia’s Salmon Market" is a good example of a marketing case study. The success of any marketing strategy depends on how well a company defines its target market and provides products and services that meet the needs of the customers in that market segment. Tassal’s customers are divided into different market segments that have varying needs and characteristics.
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Marketing Trends in the Food, Beverage and Lodging Sectors of the Hospitality Industry Marketing Essay
7 pages (2479 words) , Download 0 , Essay
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The paper "Marketing Trends in the Food, Beverage and Lodging Sectors of the Hospitality Industry" is a great example of a marketing essay. The travel and tourism industry’s components are; first, tourism lodgings, including hotels, motels, camps, cruise ships. Second, transportation services, such as airplanes, ships and trains.
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Understanding Contemporary Marketing Marketing
10 pages (3059 words) , Download 0
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The paper 'Understanding Contemporary Marketing' is a perfect example of a Marketing Business Plan. IKEA is a Swedish multinational furnishing retailer. The company was founded in 1943 by a Swedish tycoon, Ingvar Kamprad, and has since grown to become a leading furnishing retailer in the world (Wagener 2008, p. 4). 
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Coca Colas Operations in Relation to its Marketing Strategies Marketing Case Study
12 pages (3188 words) , Download 0 , Case Study
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The paper 'Coca Cola’s Operations in Relation to its Marketing Strategies' is a perfect example of a marketing case study. Ever since its establishment, Coca-cola has focused its efforts on maintaining a competitive advantage over its competitors in the soft drink industry. The last century has seen the multinational company maintain its position.
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Five Forces Analysis of Emirates Airlines Marketing Case Study
7 pages (1804 words) , Download 0 , Case Study
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The paper “Five Forces Analysis of Emirates Airlines” is an intriguing variant of the case study on marketing. Emirate Airlines was founded in the year 1985 within the UAE. It is the national airline for Dubai. It is considered to be one of the most profitable airline companies on the global platform. The airline is entirely owned by the United Arab Emirates government.
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Determinants of Gold Buying Behavior in the UAE Marketing Research Proposal
6 pages (1500 words) , Download 0 , Research Proposal
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The paper “Determinants of Gold Buying Behavior in the UAE“ is an inspiring variant on research proposal on marketing. Gold is a precious ornament all over the world. It is a common commodity in the market particularly in the U.A.E with Dubai having the reputation of being a city of gold. U.A.E is one of the largest world importers of gold and offers it in varying designs.
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Assessing Marketing Performance Marketing Case Study
16 pages (4514 words) , Download 0 , Case Study
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The paper 'Assessing Marketing Performance' is a wonderful example of a Marketing Case Study. This strategic marketing plan is based on Sport UNE. Sport UNE is located at the University of New England Australia. The sporting facility is used by both university and the local community for sports, fitness, and health (SportUNE, 2015). 
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Why Companies Should Have Open Business Marketing Assignment
12 pages (3648 words) , Download 0 , Assignment
Free
The paper 'Why Companies Should Have Open Business' is a great example of a Marketing Assignment. Suitable strategic marketing programs for UNE Life are defined through the mission that is purposed to equip students with the quality of information and skills. As such, the students are well trained based on their personal experience, commitments. 
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Marketing Strategies Issues Marketing Case Study
13 pages (3585 words) , Download 0 , Case Study
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The paper 'Marketing Strategies Issues' is a perfect example of a Marketing Case Study. Education is becoming one of the drivers of economic growth in most countries. As a result, the students are becoming the hub of cushioning these developmental activities. Learning institutions needs not only to focus on the knowledge that they are imparting on the students. 
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Toby Estate Coffee Bean Get into Malaysia Market Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "Toby Estate Coffee Bean Get into Malaysia Market" is a perfect example of a case study on marketing. The changes in the global market conditions have necessitated the need for organizations to venture into the international markets. In this case, with increased globalization, organizations have experienced a rising trend towards venturing onto the global platform.
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Concept of Green Marketing and Factors Affecting Purchase Decision of the Customers Marketing Research Proposal
8 pages (2000 words) , Download 0 , Research Proposal
Free
The paper “Concept of Green Marketing and Factors Affecting Purchase Decision of the Customers“ is a  perfect variant on research proposal on marketing. Green products are products that are eco-friendly, non-toxic and biodegradable. Most of the products are made of cans, papers and glass that raised people’s concerns demand green products increased and led to the development of green marketing.
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Export Plan for Burrda Sports Marketing
9 pages (2411 words) , Download 0
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The paper “Export Plan for Burrda Sports” is a breathtaking variant of the business plan on marketing. BURDA SPORT is a Swiss clothing firm that produces footwear as well as clothing for football, rugby, handball, athletics, in addition to training. The company has plans of expanding its market in regard to the export business and targets various target countries, including the U.S.
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The Customer Interface of the Service Processes - Aboriginal Cultural Centre and Keeping Place Marketing Case Study
11 pages (3032 words) , Download 0 , Case Study
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The paper 'The Customer Interface of the Service Processes - Aboriginal Cultural Centre and Keeping Place " is a good example of a marketing case study. Understanding, designing and management of customer interface of service processes are core in every organization. The emergence of new technologies has lead to the emergence of ways to make the customer service process easy.
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Apple - Demand Estimation and Sales Forecast Marketing Research Paper
16 pages (4533 words) , Download 1 , Research Paper
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The paper “Apple - Demand Estimation and Sales Forecast” is a meat variant of the research paper on marketing. Apple, Inc. has continued to show involvement in the design, development, and sale of PC and computer services. The organization boasts of 72,800 permanent full-time workers alongside 437 retail stores in 15 nations.
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An Assessment of Developing an Advertisement Campaign for Peperami Meat Snack Marketing Case Study
8 pages (2062 words) , Download 0 , Case Study
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The paper "An Assessment of Developing an Advertisement Campaign for Peperami Meat Snack " is a great example of a marketing case study. An advertisement campaign entails a series of advertisement information that have a common or single idea and theme that form an integrated marketing communication (IMC).
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Analysis of Saudi Airlines and Emirates Airlines Marketing Dissertation
222 pages (57486 words) , Dissertation
Nobody downloaded yet
The paper "Analysis of Saudi Airlines and Emirates Airlines" is a perfect example of a marketing dissertation. The airline industry stands out as a dynamic and progressive industry in the modern business world. It comprises of different small and major players who seek to take advantage of the progressing technological advances to marshal their competitive advantages.
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Investigation of Equity Markets to Ascertain Stability in the Current Financial Landscape Marketing
19 pages (5161 words) , Download 0
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The paper "Investigation of Equity Markets to Ascertain Stability in the Current Financial Landscape " is a perfect example of a marketing report. Prices of stocks and trading volumes play a vital part in market fluctuations of equity markets. This paper will consider ensembles of six stock price indices and the statistical properties of trading volumes.
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Marketing Strategies - Pauls Organic Full Cream Milk Marketing Case Study
11 pages (3297 words) , Download 1 , Case Study
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The paper 'Marketing Strategies - Pauls Organic Full Cream Milk" is a good example of a marketing case study. The key aim of this report is to examine the marketing strategies employed by Parmalat Australia Ltd to market Pauls's full cream milk. Pauls Full Cream Milk is a natural tasting and unhomogenized milk that is suitable for the whole family.
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Buying Process and Consumers Psychological Factors Marketing Literature review
6 pages (1806 words) , Download 0 , Literature review
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Generally, the paper "Buying Process and Consumers’ Psychological Factors " is an outstanding example of a marketing literature review. The success of managerial effectiveness in an organization is determined by the ability of the organization to influence decision outcomes (Farrell, & Schroder, 1999).
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Airline Services Providers Marketing Coursework
6 pages (1854 words) , Download 0 , Coursework
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The paper "Airline Services Providers" is a great example of marketing coursework. Based on the findings of the research report presented from responses of the targeted respondents, a comprehensive marketing framework can be drafted for implementation. The report covered different elements and concepts pertaining to airline business operations.
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Buying Process, Consumer Behaviour Marketing Essay
6 pages (1862 words) , Download 0 , Essay
Free
The paper "Buying Process, Consumer Behaviour " is a great example of a marketing essay. In order to formulate an effective marketing strategy, there is a need to comprehend the process, which various organisational buyers have to adhere to as they make purchasing decisions (Mihart, 2012). The marketer plays a significant role.
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How the National Australia Bank Delivers Its Services to the Market Marketing Case Study
13 pages (3494 words) , Download 0 , Case Study
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The paper 'How the National Australia Bank Delivers Its Services to the Market" is a good example of a marketing case study. The success of a business is determined by its ability to provide products that meet customers’ demands. In addition, the company must market its products in order to attract and retain its customers.
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Global Business Situation and Opportunity Analysis - Apple Inc Marketing Case Study
8 pages (2139 words) , Download 0 , Case Study
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The paper 'Global Business Situation and Opportunity Analysis - Apple Inc " is a good example of a marketing case study. The iphone is one of the most dominant technological devices in its market segment. Apple has been able to achieve phenomenal success in the marketing of the device. However, other makes of smartphones are starting to catch up with the iphone in terms of market share.
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Use of Social Networking Sites for Marketing Marketing Coursework
15 pages (4193 words) , Download 0 , Coursework
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The paper "Use of Social Networking Sites for Marketing" is a great example of marketing coursework. The contemporary world of business is changing at a rapid pace with a consequent demand for an equal pace in adopting new marketing practices. Organisations, in particular marketing managers, must strive hard to keep up with the rapid change through creating and implementing new and enhanced marketing strategies.
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Analysis of the Consumer Purchasing Process Marketing
8 pages (2129 words) , Download 0
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The paper "Analysis of the Consumer Purchasing Process" is a wonderful example of a report on marketing.  The objective of this assignment is to gain a thorough knowledge of the retail operations of Gap, Old Navy, and Banana Republic stores. I will analyze the online stores and the physical stores of all three in terms of their retail elements, retail types, and target markets.
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Emerging Positioning Strategies in Global Marketing Marketing Research Proposal
11 pages (3118 words) , Download 0 , Research Proposal
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The paper "Emerging Positioning Strategies in Global Marketing" is a wonderful example of a research proposal on marketing. This proposal analyzes the goals of the marketing strategy. Revenues, market share, and profits are the core goals of the marketing strategy. Methodologies play an important role in structuring, formulating, and implementing a marketing strategy.
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The Marketing Strategy for Carpet Cleaner Organization Marketing Case Study
11 pages (3002 words) , Download 0 , Case Study
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The paper "The Marketing Strategy for Carpet Cleaner Organization" is a great example of a case study on marketing.  The aim of this marketing strategy is to develop a game plan and approach in which it will assist the organization in formulating and implementing a marketing strategy. The carpet cleaner business is growing because of the boom in the construction industry.
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The Importance of Advertising Industry Marketing
10 pages (2935 words) , Download 0
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The paper "The Importance of Advertising Industry" is a great example of a report on marketing.Advertising began in the Christian era. Outdoor signs were used for advertising. Attractive advertisements were painted on the walls.However, advertising became more innovative and in the 1440’s an invention of a movable-type of advertising which was a printing press was introduced.
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Relationship between Quality of Service and Customer Satisfaction of HSBC Branches in Hong Kong Marketing
17 pages (7042 words) , Download 0
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The paper “Relationship between Quality of Service and Customer Satisfaction of НSBС Branches in Hong Kong” is a brilliant variant of the report on marketing. The Hong Kong and Shanghai Banking Corporation (HSBC) bank has been in existence since 1865, at the time when Hong Kong was under the British Empire.
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Internal Value Chain Analysis for Ben and Jerry's Ice Cream USA Marketing Case Study
7 pages (1906 words) , Download 1 , Case Study
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The paper “Internal Value Chain Analysis for Ben and Jerry's Ice Cream USA” is a great variant of the case study on marketing. Competitive advantage for an organization is taken to mean not just the ability to surpass or to match what the competitors have been able to do, but focusing on the discovery of what the customers really want.
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Nokia - in the Face of Avid Competition and Declining Sales Marketing Research Paper
9 pages (2765 words) , Download 0 , Research Paper
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The paper “Nokia- in the Face of Avid Competition and Declining Sales” is a thoughtful variant of the research paper on marketing. Nokia corporation provides equipment in telecommunication, internet services, applications, music, digital media, and digital map information. The company is located in Finland as its headquarters.
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Internal Factors that Influence Consumer Decision Making Process Marketing Essay
7 pages (2027 words) , Download 0 , Essay
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The paper "Internal Factors that Influence Consumer Decision Making Process" is a worthy example of an essay on marketing. Consumer behavior is one of the critical subjects in economics. The consumer or end-user forms the basis for production. The firm’s stability and profitability are determined by how to target consumers to react to the products or services.
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Customer Relationship Management in UAE Context- Programs and Technologies, Issues and Trends Marketing Essay
7 pages (1932 words) , Download 0 , Essay
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The paper “Customer Relationship Management in UAE Context- Programs and Technologies, Issues and Trends” is an exciting variant of the essay on marketing. Customer Relationship Management Systems are Information systems that track all the ways in which a company interacts with its customers and analyze these interactions to optimize revenue, profitability, customer satisfaction, etc.
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Service Quality in UAE Transport Sector Marketing Research Paper
10 pages (2945 words) , Download 0 , Research Paper
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The paper “Service Quality in UAE Transport Sector” is a worthy variant of the research paper on marketing. This study examines an impending challenge in the UAE road transport system which is poor service quality. Some of the contributory factors leading to the problem include; low demand for public transport services, congestion, poor management and coordination of projects,
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