Marketing Essays

The paper 'Specific Marketing Strategies - Australia’s Salmon Market" is a good example of a marketing case study. The success of any marketing strategy depends on how well a company defines its target market and provides products and services that meet the needs of the customers in that market segment. Tassal’s customers are divided into different market segments that have varying needs and characteristics.

The paper "Marketing Trends in the Food, Beverage and Lodging Sectors of the Hospitality Industry" is a great example of a marketing essay. The travel and tourism industry’s components are; first, tourism lodgings, including hotels, motels, camps, cruise ships. Second, transportation services, such as airplanes, ships and trains.

The paper 'Understanding Contemporary Marketing' is a perfect example of a Marketing Business Plan. IKEA is a Swedish multinational furnishing retailer. The company was founded in 1943 by a Swedish tycoon, Ingvar Kamprad, and has since grown to become a leading furnishing retailer in the world (Wagener 2008, p. 4). 

The paper 'Coca Cola’s Operations in Relation to its Marketing Strategies' is a perfect example of a marketing case study. Ever since its establishment, Coca-cola has focused its efforts on maintaining a competitive advantage over its competitors in the soft drink industry. The last century has seen the multinational company maintain its position.

The paper “Five Forces Analysis of Emirates Airlines” is an intriguing variant of the case study on marketing. Emirate Airlines was founded in the year 1985 within the UAE. It is the national airline for Dubai. It is considered to be one of the most profitable airline companies on the global platform. The airline is entirely owned by the United Arab Emirates government.

The paper “Determinants of Gold Buying Behavior in the UAE“ is an inspiring variant on research proposal on marketing. Gold is a precious ornament all over the world. It is a common commodity in the market particularly in the U.A.E with Dubai having the reputation of being a city of gold. U.A.E is one of the largest world importers of gold and offers it in varying designs.

The paper 'Assessing Marketing Performance' is a wonderful example of a Marketing Case Study. This strategic marketing plan is based on Sport UNE. Sport UNE is located at the University of New England Australia. The sporting facility is used by both university and the local community for sports, fitness, and health (SportUNE, 2015). 

The paper 'Why Companies Should Have Open Business' is a great example of a Marketing Assignment. Suitable strategic marketing programs for UNE Life are defined through the mission that is purposed to equip students with the quality of information and skills. As such, the students are well trained based on their personal experience, commitments. 

The paper 'Marketing Strategies Issues' is a perfect example of a Marketing Case Study. Education is becoming one of the drivers of economic growth in most countries. As a result, the students are becoming the hub of cushioning these developmental activities. Learning institutions needs not only to focus on the knowledge that they are imparting on the students. 

The paper "Toby Estate Coffee Bean Get into Malaysia Market" is a perfect example of a case study on marketing. The changes in the global market conditions have necessitated the need for organizations to venture into the international markets. In this case, with increased globalization, organizations have experienced a rising trend towards venturing onto the global platform.

The paper “Concept of Green Marketing and Factors Affecting Purchase Decision of the Customers“ is a  perfect variant on research proposal on marketing. Green products are products that are eco-friendly, non-toxic and biodegradable. Most of the products are made of cans, papers and glass that raised people’s concerns demand green products increased and led to the development of green marketing.

The paper “Export Plan for Burrda Sports” is a breathtaking variant of the business plan on marketing. BURDA SPORT is a Swiss clothing firm that produces footwear as well as clothing for football, rugby, handball, athletics, in addition to training. The company has plans of expanding its market in regard to the export business and targets various target countries, including the U.S.

The paper 'The Customer Interface of the Service Processes - Aboriginal Cultural Centre and Keeping Place " is a good example of a marketing case study. Understanding, designing and management of customer interface of service processes are core in every organization. The emergence of new technologies has lead to the emergence of ways to make the customer service process easy.

The paper “Apple - Demand Estimation and Sales Forecast” is a meat variant of the research paper on marketing. Apple, Inc. has continued to show involvement in the design, development, and sale of PC and computer services. The organization boasts of 72,800 permanent full-time workers alongside 437 retail stores in 15 nations.

The paper "An Assessment of Developing an Advertisement Campaign for Peperami Meat Snack " is a great example of a marketing case study. An advertisement campaign entails a series of advertisement information that have a common or single idea and theme that form an integrated marketing communication (IMC).

The paper "Analysis of Saudi Airlines and Emirates Airlines" is a perfect example of a marketing dissertation. The airline industry stands out as a dynamic and progressive industry in the modern business world. It comprises of different small and major players who seek to take advantage of the progressing technological advances to marshal their competitive advantages.

The paper "Investigation of Equity Markets to Ascertain Stability in the Current Financial Landscape " is a perfect example of a marketing report. Prices of stocks and trading volumes play a vital part in market fluctuations of equity markets. This paper will consider ensembles of six stock price indices and the statistical properties of trading volumes.

The paper 'Marketing Strategies - Pauls Organic Full Cream Milk" is a good example of a marketing case study. The key aim of this report is to examine the marketing strategies employed by Parmalat Australia Ltd to market Pauls's full cream milk. Pauls Full Cream Milk is a natural tasting and unhomogenized milk that is suitable for the whole family.

Generally, the paper "Buying Process and Consumers’ Psychological Factors " is an outstanding example of a marketing literature review. The success of managerial effectiveness in an organization is determined by the ability of the organization to influence decision outcomes (Farrell, & Schroder, 1999).

The paper "Airline Services Providers" is a great example of marketing coursework. Based on the findings of the research report presented from responses of the targeted respondents, a comprehensive marketing framework can be drafted for implementation. The report covered different elements and concepts pertaining to airline business operations.

The paper "Buying Process, Consumer Behaviour " is a great example of a marketing essay. In order to formulate an effective marketing strategy, there is a need to comprehend the process, which various organisational buyers have to adhere to as they make purchasing decisions (Mihart, 2012). The marketer plays a significant role.

The paper 'How the National Australia Bank Delivers Its Services to the Market" is a good example of a marketing case study. The success of a business is determined by its ability to provide products that meet customers’ demands. In addition, the company must market its products in order to attract and retain its customers.

The paper 'Global Business Situation and Opportunity Analysis - Apple Inc " is a good example of a marketing case study. The iphone is one of the most dominant technological devices in its market segment. Apple has been able to achieve phenomenal success in the marketing of the device. However, other makes of smartphones are starting to catch up with the iphone in terms of market share.

The paper "Use of Social Networking Sites for Marketing" is a great example of marketing coursework. The contemporary world of business is changing at a rapid pace with a consequent demand for an equal pace in adopting new marketing practices. Organisations, in particular marketing managers, must strive hard to keep up with the rapid change through creating and implementing new and enhanced marketing strategies.

The paper "Analysis of the Consumer Purchasing Process" is a wonderful example of a report on marketing.  The objective of this assignment is to gain a thorough knowledge of the retail operations of Gap, Old Navy, and Banana Republic stores. I will analyze the online stores and the physical stores of all three in terms of their retail elements, retail types, and target markets.

The paper "Emerging Positioning Strategies in Global Marketing" is a wonderful example of a research proposal on marketing. This proposal analyzes the goals of the marketing strategy. Revenues, market share, and profits are the core goals of the marketing strategy. Methodologies play an important role in structuring, formulating, and implementing a marketing strategy.

The paper "The Marketing Strategy for Carpet Cleaner Organization" is a great example of a case study on marketing.  The aim of this marketing strategy is to develop a game plan and approach in which it will assist the organization in formulating and implementing a marketing strategy. The carpet cleaner business is growing because of the boom in the construction industry.

The paper "The Importance of Advertising Industry" is a great example of a report on marketing.Advertising began in the Christian era. Outdoor signs were used for advertising. Attractive advertisements were painted on the walls.However, advertising became more innovative and in the 1440’s an invention of a movable-type of advertising which was a printing press was introduced.

The paper “Relationship between Quality of Service and Customer Satisfaction of НSBС Branches in Hong Kong” is a brilliant variant of the report on marketing. The Hong Kong and Shanghai Banking Corporation (HSBC) bank has been in existence since 1865, at the time when Hong Kong was under the British Empire.

The paper “Internal Value Chain Analysis for Ben and Jerry's Ice Cream USA” is a great variant of the case study on marketing. Competitive advantage for an organization is taken to mean not just the ability to surpass or to match what the competitors have been able to do, but focusing on the discovery of what the customers really want.

The paper “Nokia- in the Face of Avid Competition and Declining Sales” is a thoughtful variant of the research paper on marketing. Nokia corporation provides equipment in telecommunication, internet services, applications, music, digital media, and digital map information. The company is located in Finland as its headquarters.

The paper "Internal Factors that Influence Consumer Decision Making Process" is a worthy example of an essay on marketing. Consumer behavior is one of the critical subjects in economics. The consumer or end-user forms the basis for production. The firm’s stability and profitability are determined by how to target consumers to react to the products or services.

The paper “Customer Relationship Management in UAE Context- Programs and Technologies, Issues and Trends” is an exciting variant of the essay on marketing. Customer Relationship Management Systems are Information systems that track all the ways in which a company interacts with its customers and analyze these interactions to optimize revenue, profitability, customer satisfaction, etc.

The paper “Service Quality in UAE Transport Sector” is a worthy variant of the research paper on marketing. This study examines an impending challenge in the UAE road transport system which is poor service quality. Some of the contributory factors leading to the problem include; low demand for public transport services, congestion, poor management and coordination of projects,

The paper “Google as a World Information Technology Leader” is a spectacular variant of the case study on marketing. The global market is gradually developing and new industries are emerging. Among the emerging industries is the global market is the information technology (IT) industry. This industry has many sectors including the internet, online businesses as well as technological appliances.

The paper 'Marketing Matrix for SenseFly" is a good example of a marketing case study. The product’s name is eBeeSenseFly. This innovation is a collaborative product of parrot and SenseFly. The two companies which are Parrot Group and SenseFly partnered in 2012 to come up with this innovation. The partnership was aimed at developing high-level manufacturing to facilitate rapid growth as well as new product innovation.

The paper “Total Quality Services of Emirates Airline Clients Satisfaction” is a dramatic variant of the research paper on marketing. Fly Emirates is one of the largest companies that hold airline based in Dubai, United Arab Emirates (UAE). The Fly Emirates is one of the subsidiaries of the entire The Emirates Group that is wholly managed and owned by the Government of Dubai’s investment corporation.

The paper 'Strategic Marketing for Coles Supermarket in Australia" is a good example of a marketing case study. Coles supermarket has been in operation since 1914 (Coles.com.au, 2017). The supermarket operates in the Australian retail industry and has been under the new management of John Durkan since 2014.

The paper "Marketing Issues, Changes in the Political System " is a great example of a marketing essay. According to chapter 4, the political and legal environment of the home country from which an organization or a business comes from that is seeking to enter the international business has the potential to impede the ability of the business or organization to effectively and efficiently compete.

The paper 'Marketing Management of Apple" is a good example of a marketing case study. Public opinion is a collection of opinions of many people and the sum of their view. Public opinion can be influenced by public relations and political media and mass media use their advertising techniques to get information out and change the minds of individuals.

The paper 'Strategic Analysis of the Taj Hotels, Resorts and Palaces" is a good example of a marketing case study. This report presents a strategic analysis of the Taj Hotels, Resorts and Palaces’ (THRP) major macro-environmental determinants and their trends and how they affect the core operations and future growth options.

The paper 'Marketing Audit - Canon EOS Digital SLR Camera " is a good example of a marketing case study. This report is aimed at taking a critical look on Canon EOS Digital SLR Camera which is a product of Cannon Plc by discussing the company’s target market for the product, its marketing mix, the competitive advantage for the company and the effectiveness of its marketing alongside the determination of the success.

The paper "Generation Y and Marketing" is an outstanding example of a marketing research proposal. Generation y is the generation that is born between 1980 and 1999. This generation is subjected to a social environment of overprotection that has caused them to stay longer in their parents’ homes. Hogeboom (2004) says this generation is found to be a job-hopping a lot as they seek the perfect opportunity to fully exploit their potential.

The paper "Market Survey of Coles Supermarket Brand" is a perfect example of a marketing assignment. Marketing research is frequently undertaken to obtain the latest trends and perspectives on customer tastes and preferences. The aim is this study is to obtain the consumers’ perceptions towards the Coles supermarket.

The paper "Brand Equity and Associated Metrics" is an outstanding example of a marketing literature review. Branding discourse occupies central role in most marketing literature and real-life business situations. In the ever-growing competitive market where there is a consistent proliferation of new brands, brand equity becomes a core phenomenon in outwitting competition.

The paper "Difference in Marketing Strategies between McDonald’s and KFC" is a great example of a research paper on marketing. The research focused on the different marketing strategies between McDonald and KFC, the leading fast-food companies in the world. The marketing strategies have been evolving, especially as a result of the introduction of computers and the internet.

The paper "Consumer Behavior and Marketing Strategy" is an engrossing example of coursework on marketing. The first step to consumer decision making is problem recognition. The root cause of making a decision starts with recognizing a particular problem by a consumer. The consumer has a need or a want that should be satisfied.

The paper "Forward with Fairness Law and Policy" is a great example of management coursework. The federal government enacted the ard with Fairness law and policy to introduce changes in the labour laws in Australia. The aim of creating these laws was to establish flexible workplaces and protect the welfare of employees.

The paper "The Evolving Role of Technology in Financial Services " is a great example of a management essay. Since the advent of the earliest adding machines and mainframe computers, technology, and the innovations it has helped to bring about, has played an increasingly important role in the evolution of the financial services industry (Fabozzi, 2008).

The paper 'Individual Situation Analysis for MacDonald’s" is a good example of a marketing case study. A situation in terms of business may refer to the general context that a business organisation is operating. A situation analysis therefore defines and illustrates the general environmental state of a business.