The High Competition in the Market - Case Study Example

Download file to see previous pages This report outlines different market environments both internal and external, the high competition in the market as well as the actions that an organization should take to remain competitive in the market and position itself above its competitors. The strategies that can be used in entering into new markets include assessing the existing price of the market before entry. Additionally, market leaders in iPhone use innovation and customer loyalty in the growth stage to gain an advantage over the market. Followers of the market, on the other hand, take advantage of the mistakes made by market leaders to improve their products. Divisional organization structure has been identified as the best structural organization that best suits Apple Inc. In the performance management of the organization, marketing metrics are used in calculating data that shows the performance of the business to the organizational goal. Apple Inc has been on the front line in creating strategies like utilizing intellectual property to serve the new economy. Providing better services to customers is one of the best strategic choices that an organization should use to gain competitive benefit.
2.0 Relevance of Pioneer/ follower strategies

The ability to become the first in a market offers an advantage of creating an impact on the market share over those who enter the business later (Teece, 2010). Apple Inc is one of the pioneers of the technological industry producing high quality like the iPhone. When pioneers reach the incumbent level, they are normally very powerful. However, it becomes challenging for them when they are unable to maintain their status as a result of changing market demands including growth. As a result, they give way to the followers who take advantage of the pioneers’ marketing strategies and distinctive positioning.
According to Yong (2010), the market environment, product portfolio, and positioning of existing markets define all competitive strategies in business. Every new market entry aims at mass market penetration which focuses on the ability to capture the largest market share. ...Download file to see next pages Read More