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Marketing Essays

Result for Subject Marketing:
19914 essays
Service Blueprint Marketing Assignment
6 pages (1861 words) , Download 1 , Assignment
Free
The paper "Service Blueprint" is a perfect example of a marketing assignment. A service blueprint is a very important tool in the creation of competitive advantage through giving a detailed description of people, processes and systems that are used in enhancing service delivery (Kerner & Crawford, 2000). In this paper, the hotel industry has been chosen due to several factors.
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Analysis of McDonald and KFC Marketing Research Paper
8 pages (2368 words) , Download 0 , Research Paper
Free
The paper "Analysis of McDonald and KFC" is a great example of a research paper on marketing. The research focuses on the different marketing strategies between McDonald and KFC, the leading fast-food companies in the world. The marketing strategies have been evolving, especially as a result of the introduction of computers and the internet.
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Reason for Volkswagen, Toyota, Hyundai Operating Globally Marketing Case Study
14 pages (3890 words) , Download 0 , Case Study
Free
The paper 'Reason for Volkswagen, Toyota, Hyundai Operating Globally" is a good example of a marketing case study. Automotive industries are among the best fortune five hundred companies in the world. For instance, Toyota, Volkswagen and Hyundai have proved to the best automotive corporations in the world.
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Analysis of Tesco in Terms of Its Experiences in the Lucrative Market of China Marketing Research Paper
28 pages (7547 words) , Research Paper
Nobody downloaded yet
The paper "Analysis of Tesco in Terms of Its Experiences in the Lucrative Market of China" is a perfect example of a marketing research paper. The business research topic is “Factors affecting retail patterns in China using a case study of Tesco, which is one of the largest retailers in the world but failed to hit enough market in China.
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Lenovo as a Multinational Company in an Emerging Market Marketing Case Study
10 pages (2812 words) , Download 1 , Case Study
Free
The paper 'Lenovo as a Multinational Company in an Emerging Market" is a good example of a marketing case study. The current wave of economic liberalization in the present decade has seen the growth and expansion of companies in developing countries to global heights that challenge subsequent existing multinational businesses (Motohashi, 2015).
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Trading In a Monopolistic Competitive Markets Marketing Case Study
10 pages (2890 words) , Download 0 , Case Study
Free
The paper 'Trading In a Monopolistic Competitive Markets' is a great example of a Marketing Case Study. The report reveals business activities and market competition as practiced by PepsiCo. Attention is directed on the US market were PepsiCo has for years developed a massive customer base. The firm is an established producer of snacks partnering with Frito-lay Company.
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The Role and Operation of Marketing Marketing Essay
8 pages (2220 words) , Download 0 , Essay
Free
The paper "The Role and Operation of Marketing " is a good example of a marketing essay. Marketing is the process of management that identifies, anticipates and satisfies the profitability of customer requirements. Marketing refers to the process by with the want and needs of customers are determined and being in a position to deliver the products that can meet the wants and needs.
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Internal Factors Affecting Consumer Decision-Making Marketing Coursework
16 pages (4091 words) , Download 1 , Coursework
Free
The paper "Internal Factors Affecting Consumer Decision-Making " is a great example of marketing coursework. This paper mainly delves into internal factors that often affect the purchase of books and other commodities like clothing. It is noted that there are many internal factors that influence an individual to make a purchase either online or in a shopping Centre.
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The Insurance Market, Premiums and Loss Experience Marketing Coursework
12 pages (3034 words) , Download 0 , Coursework
Free
The paper "The Insurance Market, Premiums and Loss Experience" is a great example of marketing coursework. In this article, there is an analysis of the factors that an FD needs to know about the insurance market. Insurance pertains to the creation of protection and safekeeping in case of the occurrence of a loss so that a company that has insured is mitigated and compensated for the risk.
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K-means and SOMs in Capturing and Evaluating Markets Marketing Research Proposal
13 pages (3697 words) , Download 0 , Research Proposal
Free
The paper "K-means and SOMs in Capturing and Evaluating Markets" is an outstanding example of a marketing research proposal. Market segmentation is imperative for an organization’s marketing given that it offers an important platform for effective marketing strategies. In the contemporary business environment, due to their increased performance in artificial neural networks, has been integrated into management approaches.
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Strategic Analysis of Emirates Airlines Marketing Case Study
14 pages (3858 words) , Download 0 , Case Study
Free
The paper 'Strategic Analysis of Emirates Airlines" is a good example of a marketing case study. Emirates Airlines is an airline company established in 1985 and is based in the United Arab Emirates. The main area of service delivery is in the provision of commercial air transport services in the UAE and on the international platform (Emirates Group 2013).
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Mandatory Industry Code in the Franchising Industry Marketing Essay
8 pages (2735 words) , Download 0 , Essay
Free
The paper "Mandatory Industry Code in the Franchising Industry" is a great example of a marketing essay. The franchising has been experiencing tremendous changes that have marked many steps to its stabilization. The most notable development in the industry is the creation of the right rules and laws that can control most of the issue that affect the market in the recent past.
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Feasibility - Greenhouse Letting Agency Marketing Case Study
8 pages (2321 words) , Download 0 , Case Study
Free
The paper 'Feasibility - Greenhouse Letting Agency" is a good example of a marketing case study. The presentation is the feasibility study prior to the launch of the operations of the Greenhouse Letting Agency to ensure that the benefits of the business override the risks and losses. It includes a cash flow statement and research on the micro and macro markets.
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How Has History Played a Part Being a Gap between Full-service Airline and Low-Cost Carrier Marketing Essay
9 pages (2498 words) , Download 0 , Essay
Free
The paper “How Has History Played a Part Being a Gap between Full-service Airline and Low-Cost Carrier?” is an impressive variant of the essay on marketing. The aviation industry has changed tremendously since the post World War II period. This is in line with a dictum in the industry that “the only thing that is constant in aviation is change” (Pleul 2008).
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Consumer Behaviour and the Various Factors That Tend to Affect It - Porsche Cayenne Marketing Case Study
14 pages (3938 words) , Download 0 , Case Study
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The paper 'Consumer Behaviour and the Various Factors That Tend to Affect It - Porsche Cayenne " is a good example of a marketing case study. Every time we go to the market or shop or even a supermarket, we become consumers. A consumer is anyone who buys goods and/or services from the manufacturer for the higher end-use (Hebidge, 1981).
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Consumer Perceptions of Ads on YouTube and Facebook Marketing Case Study
12 pages (3559 words) , Download 0 , Case Study
Free
The paper "Consumer Perceptions of Ads on YouTube and Facebook " is a perfect example of a marketing case study. The changing communication setting is well documented in the literature as are the results of effective communication with the ever short-lived audiences. The aspect of communication that is under much limelight is those that are driven by the social media phenomenon.
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Toyota Company - Facing Stiff Competition in Australia Marketing Case Study
7 pages (2007 words) , Download 0 , Case Study
Free
The paper “Toyota Company - Facing Stiff Competition in Australia” is an intriguing example of the case study on marketing. The main issue that actually happens is that the government is strategizing on how to reduce smoking prevalence in Australia. The government is promoting anti-tobacco media campaigns, often called counter-advertising campaigns.
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The Role of Celebrities in Endorsement in Media Communication Marketing Term Paper
10 pages (3057 words) , Download 0 , Term Paper
Free
The following paper 'The Role of Celebrities in Endorsement in Media Communication' is a perfect example of a marketing term paper. Celebrity endorsements have become a common advertising tool. Most companies currently use celebrities to endorse their brand and this has become a trend in all industries.
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Benefits of Exporting the New Personal Computer from India Marketing Essay
6 pages (1756 words) , Download 0 , Essay
Free
The paper “Benefits of Exporting the New Personal Computer from India” is a well-turned example of the essay on marketing. The following are the pros of exporting the new PC from India: it will gain international market shares. By exporting the company will participate in the international market and gain a slice of its share from the enormous global market, etc.
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How to Maintain Successful Media Relations Marketing Case Study
18 pages (4663 words) , Download 0 , Case Study
Free
The following paper 'How to Maintain Successful Media Relations' is a wonderful example of a marketing assignment. An example of mass media exploitation is the exploitation of women. Women portrayals are often used in the media and this has been frowned upon by feminists as well as human rights activists.
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Significance of YouTube to the Small Business Marketing Case Study
11 pages (3203 words) , Download 0 , Case Study
Free
The paper 'Significance of YouTube to the Small Business" is a good example of a marketing case study. YouTube is a free website for sharing videos. It makes it easy for different individuals to watch videos online. They can upload their videos and share them with others. It was Launched in 2005. Youtube is recently the most popular site on the websites.
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Global Market Analysis of an MNE - Roche Pharmaceutical Company Marketing Case Study
13 pages (3849 words) , Download 0 , Case Study
Free
The paper 'Global Market Analysis of an MNE - Roche Pharmaceutical Company " is a good example of a marketing case study. Multinational Enterprises (MNEs) are main actors in global business, according to Bartlett and Ghoshal (2000, p.14), an MNE is a firm that has direct foreign investment (FDI) and it is involved in actively managing the firm in a foreign country.
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How Free Should Markets Be Marketing Literature review
7 pages (2034 words) , Download 0 , Literature review
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The paper 'How Free Should Markets Be?" is a great example of marketing literature review. The rise of the free market in the 1970s led to scholars and leaders getting divided in opinion. While others supported it because they thought it was good to make own choice in production, others were sceptical and thought it lacked a human face due it unethical issues which come with it.
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Market Plan for Sparkling Water in Ethiopia Marketing Research Paper
17 pages (4408 words) , Download 2 , Research Paper
Free
The paper "Market Plan for Sparkling Water in Ethiopia " is a great example of a marketing research paper. The following is a report based on a new product( Sparkling water) that is to be launched in the country of Ethiopia. The report entails the market audit of the region and the preliminary market plan. Ethiopia was chosen due to its high population and the performance of the economy over the last ten years.
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Drivers behind Globalization, Market Opportunities, and Threats of Globalization Marketing Coursework
19 pages (5534 words) , Download 0 , Coursework
Free
The paper "Drivers behind Globalization, Market Opportunities, and Threats of Globalization" is a great example of marketing coursework. Globalization is a complex and controversial concept and it is a continuation of developments that have in progress for quite some time. It has a homogenizing effect on the existing national culture (Jones, Abdelal & Kirby 2008).
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Integrated Marketing Communication and the Promotion Mix Marketing
16 pages (4942 words) , Download 0
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The paper "Integrated Marketing Communication and the Promotion Mix " is a perfect example of a management report. Social media has enabled communication amongst individuals across divergent platforms. Social media is a multifaceted element that allows companies to communicate directly with consumers and non-traditional sense where consumers can talk directly to each other.
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The Relationship Between Quality of Service Given and Customer Marketing Research Paper
24 pages (5759 words) , Research Paper
Nobody downloaded yet
The paper “The Relationship Between Quality of Service Given and Customer” is an excellent example of the research paper on marketing. In the modern world, service quality is receiving high attention owing to its relationship with costs, the level of financial performance where the customers will be satisfied, and the retention of customers.
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Strategic Marketing for the Sport University of England Marketing Case Study
16 pages (4353 words) , Download 0 , Case Study
Free
The paper 'Strategic Marketing for the Sport University of England " is a great example of a marketing case study. Among the Australian best university sporting precincts, SportUNE highly ranks on the list. The Sport University of England holds a positive public image because of its flexibility, variety, and numerous new sport and sport-related facilities and services.
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Marketing Strategies for SportUNE Marketing Case Study
14 pages (4083 words) , Download 0 , Case Study
Free
he paper "Marketing Strategies for SportUNE" is a good example of a marketing case study. When making the decision to enter the new market, SportUNE can use the pioneer or the follower strategy. Pioneers have the advantage of holding the market share for a long time due to resource and business skills (Kaličanin, 2008).
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Design of New Amphibious Sports Car by Mercedes Benz Marketing Case Study
6 pages (1931 words) , Download 0 , Case Study
Free
The paper "Design of New Amphibious Sports Car by Mercedes Benz" is a perfect example of a marketing case study. Mercedes Benz is a German-based company and is being operation since 1886. The company has always relied on providing cars which are superior compared to other models and looks to eye the upper segment of customers.
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Principles and Strategies of Marketing Marketing Essay
16 pages (4078 words) , Download 0 , Essay
Free
The board of directors of Bounce Fitness has an intention of opening a new center in Perth Western Australia. The center was established in 2001 as just a single aerobic studio. After operating for almost two years the membership to the center increased and this called for the expansion of the small leased center and a new facility was brought up on the land purchased by the organization.
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Societal Marketing and Its Importance - Newmont Mining Corporation Marketing Case Study
6 pages (1667 words) , Download 1 , Case Study
Free
The paper 'Societal Marketing and Its Importance - Newmont Mining Corporation " is a good example of a marketing case study. The selling approach proposes that customers cannot buy enough products from the organization unless they are persuaded to buy through selling efforts. It assumes that under normal circumstances, customers will show resistance and thus they should be persuaded into buying.
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Ajmal Perfumes and the Global Fragrance Market Marketing Case Study
10 pages (2910 words) , Download 1 , Case Study
Free
The paper "Ajmal Perfumes and the Global Fragrance Market" is a great example of a marketing case study. In most cases Each firm has devised its own way of marketing to seize the competitive edge in the industry, for example, Ajmal perfumes have sometimes used celebrity looks to launch and market its brands.
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Marketing Strategies for SportUNE Marketing Case Study
8 pages (2311 words) , Download 0 , Case Study
Free
The paper "Marketing Strategies for SportUNE " is a perfect example of a marketing case study. The report presents a strategic marketing plan for SportUNE which is a non-profit organization controlled by the University of England. SportUNE looks a providing different facility to the community through fitness centre and others and has been able to grow its brand name.
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Globalization and Market Access, Big Players in the Chinese Market Marketing Coursework
10 pages (2999 words) , Download 0 , Coursework
Free
The paper "Globalization and Market Access, Big Players in the Chinese Market" is a perfect example of marketing coursework. Globalization is a reference to the closer integration of global economies across the economic, technological and cultural dimensions. However, other analysts describe globalization as the global spread of capitalism.
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Behavioral Approaches To Marketing Strategy Implementation Marketing Research Paper
14 pages (4112 words) , Download 0 , Research Paper
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The paper "Behavioral Approaches To Marketing Strategy Implementation" is a great example of a Marketing Research Paper. The following report is a business plan for the Hilton Hotel. As a business, Hilton Hotel is fortunate to have a permanent place to operate its business functions both locally and internationally. 
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Analysis of the Article Contextualization and Value-in-Context by Chandler and Vargo Marketing Article
10 pages (2819 words) , Download 0 , Article
Free
The paper "Analysis of the Article Contextualization and Value-in-Context by Chandler and Vargo" is a great example of a marketing article. Globalization and increased marketing conditions led to increased competition in foreign markets. In this case, traditional marketing approaches are no longer profitable, as they do not result in increased organizational market competitiveness.
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The Emerging Markets Multinationals Internationalization Marketing Coursework
9 pages (2625 words) , Download 1 , Coursework
Free
The paper "The Emerging Markets Multinationals Internationalization" is a great example of marketing coursework. Multinational corporations are business organizations or companies that have business operations in more than one country in a region or the entire world. Multinational corporations usually possess or control different means and factors that concern the production of goods, services and products.
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Consumer Decision Making - Internal Factors Marketing Coursework
8 pages (2211 words) , Download 0 , Coursework
Free
The paper 'Consumer Decision Making - Internal Factors" is a good example of marketing coursework. In an effort to understand the role of consumer behavior in shaping marketing strategies, marketers have extensively relied on the theories and practices advanced in behavioral sciences. Consumer behavior broadly refers to the conduct of consumers when buying and consuming goods and services.
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Myers: Customer Loyalty Programs and Customer Satisfaction Marketing Research Proposal
7 pages (2351 words) , Download 0 , Research Proposal
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Special knowledge is needed for business-to-business markets where business-to-business customers are more usually rational customers in comparison to business to consumers. The paper discusses the research proposal of Myer's case study which describes the literature review, research hypotheses, data collection methods, survey instruments.
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IChat Application - Marketing Strategies Marketing Case Study
11 pages (2964 words) , Download 0 , Case Study
Free
The paper "IChat Application - Marketing Strategies " is a good example of a marketing case study. IChat is referring to an instant messaging software application developed by Apple Inc so that they could be used on the Mac OS X operating system. It supports the instant messaging over the XMPP/Jingle or the OSCAR (AIM) protocol.
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Integrated Marketing Communications Design for Samsung Galaxy S5 Marketing Case Study
15 pages (4356 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communications Design for Samsung Galaxy S5" is a great example of a marketing case study. Integrated marketing communications (IMC) refers to a consistent product, service, or brand messages that a company uses across different marketing channels (Naeem, Bilal & Naz, 2013).
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Western Companies' Responses to Consumer Product Boycotts in Saudi Arabia Marketing Research Proposal
9 pages (2890 words) , Download 0 , Research Proposal
Free
The paper "Western Companies' Responses to Consumer Product Boycotts in Saudi Arabia" is a perfect example of a marketing research proposal. The research topic is about the responses of Western companies to boycotts of their products or services by consumers in Saudi Arabia. One of the most well-known of these boycotts was the boycott launched against the Danish dairy food company Arla in 2005.
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Coca-Cola - Expansion of Markets and Business Operations, Competing for Market Dominance Marketing Case Study
15 pages (4022 words) , Download 0 , Case Study
Free
The paper “Coca-Cola - Expansion of Markets and Business Operations, Competing for Market Dominance” is a spectacular example of the case study on marketing. International marketing strategy has become a new paradigm in international business. In 1983 there was a thrilling book published by Theodore Levit about “The Globalization of Markets.”
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Capturing and Delivering Value Marketing Coursework
13 pages (3768 words) , Download 0 , Coursework
Free
The paper "Capturing and Delivering Value" is a great example of marketing coursework. The perceived worth of a product that a company makes translates into what in strict terms is seen as a value. More often than not, and to a company, the value of a product is measured regarding an equivalent monetary value that was used to produce the product, plus what can measure as profit to the business.
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Importance of the Buyer-Supplier Power in Management and Outcomes of the Buyer-Supplier Exchanges Marketing Coursework
11 pages (3143 words) , Download 0 , Coursework
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The paper "Importance of the Buyer-Supplier Power in Management and Outcomes of the Buyer-Supplier Exchanges" is an outstanding example of marketing coursework. The two most important players in the business world are the buyers and suppliers. In the study of value chains, any firm may become a supplier or a buyer.
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Target Consumer Culture Marketing Coursework
10 pages (2794 words) , Download 0 , Coursework
Free
The paper "Target Consumer Culture " is a great example of marketing coursework. There are so many factors that influence customers to purchase behavior. Some of these include social factors, economic factors, psychological factors, and personal factors. As part of their work, marketers are required to profile customers based on their unique characteristics.
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Pie in the Sky Digital Marketing Objectives Marketing Research Proposal
7 pages (1750 words) , Download 0 , Research Proposal
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The digital marketing objectives intend to increase targeted traffic, precisely the organic traffic volumes to the Pie in the Sky restaurant website. The main goal of the objective is to increase the number of visitors visiting the site who are interested in the restaurant's products and are interested in visiting the restaurant.
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Huawei as a Dark Horse in the Global Smartphone Market Marketing Case Study
11 pages (2966 words) , Download 1 , Case Study
Free
The paper 'Huawei as a Dark Horse in the Global Smartphone Market" is a good example of a marketing case study. Huawei is a smartphone company dealing with the manufacture and distribution of smartphones globally. The company has established itself in the smartphone industry despite the many challenges that it faces.
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The Impact of Marketing Ethics on Consumers Marketing Research Proposal
21 pages (6216 words) , Research Proposal
Nobody downloaded yet
The paper “The Impact of Marketing Ethics on Consumers“ is a  convincing variant on research proposal on marketing. A lot of unethical business practices have been evidenced in the business in the 21st century. The marketing practiced by a firm is capable of creating a positive image and enhance trust.
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