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Marketing Essays

Result for Subject Marketing:
19702 essays
Integrated Marketing Communication as a Strategic Marketing Process Marketing Case Study
9 pages (2591 words) , Download 0 , Case Study
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In the current dynamic business environment, business companies are working tirelessly to increase their customer base, improve their competitiveness in the marketplace, and ensure customer loyalty. This can be achieved by a business organization by ensuring all company business communication and messages are linked together.
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Business Strategy That Shering-Plough HealthCare Products Inc Should Adopt Marketing Case Study
6 pages (1808 words) , Download 0 , Case Study
Free
The paper "Business Strategy That Shering-Plough HealthCare Products Inc Should Adopt" is a great example of a marketing case study. Schering-Plough HealthCare Products Inc. (SPHP), has expanded its product line by developing pocket-sized Coppertone sun blocks sprays and sticks, had the strategy of expanding its market significantly.
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Factors to Be Considered in Promoting Australian Chilled Lamb in the Saudi Arabian Market Marketing Assignment
5 pages (1617 words) , Download 0 , Assignment
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The paper “Factors to Be Considered in Promoting Australian Chilled Lamb in the Saudi Arabian Market" is a meaningful example of an assignment on marketing. The Australian market is very sensitive to cultural issues which greatly influence the performance of many businesses.
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Planning For Success: Case of Samsung Galaxy S3 Marketing Case Study
6 pages (1868 words) , Download 0 , Case Study
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The paper "Planning For Success: Case of Samsung Galaxy S3" is a perfect example of a case study on marketing. This report explains a proposed product launch for Samsung Company products. The product chosen is the Galaxy S3. The report starts with an introduction that sets the pace on the issue of the product launch event and what is expected in the entire process.
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Purchasing Behaviour Associated with Fashion Clothing Marketing Research Paper
8 pages (9221 words) , Download 0 , Research Paper
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The paper "Purchasing Behaviour Associated with Fashion Clothing" is an excellent example of a research paper on marketing. The aim of this study was to find out and determine the purchasing behavior associated with fashion clothing. The exploratory research approach was used with thematic analysis employed to analyze the qualitative data information.
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Alternative Mechanisms for Discovering Prices - the Australian Beef Industry Marketing Case Study
8 pages (2297 words) , Download 0 , Case Study
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The paper "Alternative Mechanisms for Discovering Prices - the Australian Beef Industry" is a perfect example of a marketing case study. Pricing is a lucrative activity that often takes place within an authentic business. The volubility or contingency of any product in the market is demonstrated by its encoded price.
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Uses and Gratifications of Facebook Marketing Assignment
15 pages (4163 words) , Download 0 , Assignment
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The paper "Uses and Gratifications of Facebook" is a wonderful example of an assignment on marketing. A maximum advantage from a survey can be garnered if the questionnaire which is developed is correct, circulated among the correct sample space, the correct sampling size is selected and the method which is used for collecting information from the participants is appropriate.
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A Marketing Plan for Toyota Cars in Australia Marketing Coursework
7 pages (2231 words) , Download 0 , Coursework
Free
The paper "A Marketing Plan for Toyota Cars in Australia" is a brilliant example of a term paper on marketing. This marketing plan is intended for Toyota cars in Australia being manufactured and distributed in the Australian market by Toyota Motor Corporation Australia Limited a subsidiary of Toyota Motor Corporation.
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Meridian Coffee and Tea Strategic Marketing Strategies Marketing Case Study
8 pages (2277 words) , Download 0 , Case Study
Free
The paper "Meridian Coffee and Tea Strategic Marketing Strategies" is an outstanding example of a marketing case study. A strategic marketing plan is an important integral in ensuring the success of a product or a service in the market. Marketing plans are utilised in different organisations and such a strategic marketing plan is Meridian Coffee and Tea Lounge.
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Monopolistic Competition in the Market Marketing Coursework
10 pages (2615 words) , Download 0 , Coursework
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The paper 'Monopolistic Competition in the Market " is a good example of marketing coursework. Monopoly is whereby a company or industry produces services or goods with no close substitute existing. In a monopoly, there is only one supplier who is protected from any sort of competition. There is a barrier which prevents any entry of a new firm which is likely to compete with the company.
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Strategic Marketing of Hamburgers Marketing Literature review
8 pages (2246 words) , Download 0 , Literature review
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The paper "Strategic Marketing of Hamburgers" is an outstanding example of a marketing literature review. A hamburger refers to a sandwich comprising of a patty of cooked ground meat, such as beef, chicken, turkey or pork usually put inside a hamburger bun that is sliced. Hamburgers are usually served with bacon, lettuce, onion, tomato, condiments, cheese and pickles.
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Strategic Marketing Plan of Play Station Vita Marketing Case Study
10 pages (2703 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing Plan of Play Station Vita" is a perfect example of a case study on marketing. The report analyzes the existing product Play Station Vita where internal and external factors will be analyzed so that the impact it has on the business prospects can be determined. This is followed by analyzing the market which will look at the segmentation, target market, positioning.
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Google Nexus' Strategic Marketing Marketing Case Study
10 pages (2575 words) , Download 0 , Case Study
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The paper “Google Nexus’ Strategic Marketing” is a thrilling example of a case study on marketing. It has grown to a strong competitive corporation owing to its diverse and strong strategies. The paper will look at the strategic marketing plan employed in the production of the novel product-Google Nexus.
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Autos-Luxus Group Strategic Marketing Plan Marketing Case Study
11 pages (3423 words) , Download 0 , Case Study
Free
In this same section, the paper develops a mission statement for the business and outlines what each section of the mission statement entails. In the body part of the essay, a discussion is carried out to determine the relevance of the mission statement, SMART objectives, and hierarchy of strategies respectively.
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The Strategic Marketing Plan of the McDonald's Franchise Marketing Case Study
9 pages (2630 words) , Download 0 , Case Study
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The paper “The Strategic Marketing Plan of the McDonald’s Franchise” is a potent example of a case study on marketing. McDonald’s started as a small restaurant in Chicago by brothers Mac and Dick McDonald. In 1955, Ray Kroc established the McDonald’s corporation after pitching his idea of creating a national franchise to the brothers.
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Marketing of the One of the Major Automobile Manufacturers in the World Marketing Coursework
9 pages (2554 words) , Download 0 , Coursework
Free
The paper "Marketing of the One of the Major Automobile Manufacturers in the World" is an outstanding example of coursework on marketing. Marketing is one of the vital business operations in any organization. Marketing ensures that an organization is able to make its products known in the market and in the process possibly attract customers.
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International Marketing as an Indication of the Development and Growth of an Organization Marketing Case Study
7 pages (2145 words) , Download 0 , Case Study
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The paper "International Marketing as an Indication of the Development and Growth of an Organization" is an outstanding example of a case study on marketing. As the paper outlines, a strategic marketing plan is a tool that every business or sales manager needs to effectively achieve the objectives of the company.
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Key Issues of Global Trade Marketing Coursework
6 pages (1903 words) , Download 0 , Coursework
Free
The paper "Key Issues of Global Trade" is a good example of marketing coursework. With increased globalization and technological advancement have facilitated increased global trade not only in developed nations but in developing countries. In my view, global trade can be defined as the constant exchange of goods and services across global borders.
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Fountain of Youth Company - Promising Sales Trends for Health in the Market Marketing Research Paper
6 pages (1736 words) , Download 0 , Research Paper
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The paper “Fountain of Youth Company - Promising Sales Trends for Health in the Market" is an affecting example of research paper on marketing. Foundation of Youth is a drink manufacturing Company that specializes in the production of bottled water, juice and soft drink in Australia. Under the leadership of Ms. Drinkwater, the company is divided into four main departments.
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Strategic Marketing Plan for the Smartphone in the Developing Countries Markets Marketing Case Study
8 pages (2429 words) , Download 0 , Case Study
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The paper 'Strategic Marketing Plan for the Smartphone in the Developing Countries’ Markets ' is a great example of a Marketing Case Study. The purpose of this report is to provide a strategic plan for the Smartphone – a smartphone mobile product developed and marketed by Smart Machines Inc. Details about the following topics are contained in this report.
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Restaurant and Gym Service Environment Marketing Literature review
14 pages (4140 words) , Download 0 , Literature review
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The paper "Restaurant and Gym Service Environment" is a great example of a literature review on marketing. The background aspects of the service environment usually have profound impacts on both the customers and employees. Customers during the course of service encounter environmental aspects, such as to scents, music, lighting, temperature, and noise.
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Sass and Bide Company Strategic Marketing Plan Marketing Case Study
8 pages (2502 words) , Download 1 , Case Study
Free
It is this success that Sass & Bide is capitalizing on in order to expand its service in other neighboring in a period of 3 years. Based on the realization of how marketing can be a good foundation for a growing business, the major concern of this paper is to Identify the weighty mission, SMART objectives.
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Establishing Business in Fashion Industry Marketing Case Study
8 pages (2510 words) , Download 0 , Case Study
Free
The paper "Establishing Business in Fashion Industry" is an outstanding example of a case study on marketing. As the paper outlines, fashion is changing the way clothing business is done, how people wear and present themselves. Fashion design has systematically changed people’s lifestyle and clothing world.
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Strategic Marketing Plan for Qantas Airline Marketing Case Study
9 pages (2634 words) , Download 0 , Case Study
Free
The paper “Strategic Marketing Plan for Qantas Airline” is a convincing variant of case study on marketing. In a generic overview, Qantas Airlines was founded in 1920. Over the years, Qantas has grown into becoming the largest international as well as a domestic airline in Australia. In this extensive period, this airline has built a robust reputation founded on safety, consumer service, engineering, etc.
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Segmentation and Targeting Strategy of Cadbury Pty Ltd Australia Marketing Case Study
12 pages (3622 words) , Download 1 , Case Study
Free
The paper "Segmentation and Targeting Strategy of Cadbury Pty Ltd Australia" is a great example of a case study on marketing. This report presents a case study analysis of the turnaround efforts of one Cadbury’s Ltd Pty product; Picnic Chocolate Bar which has been recently on the decline in the Australian market. The report begins with a brief company profile of Cadbury Pty Ltd Australia.
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Strategic Marketing Management as a Vital Discipline in an Organizational Setting Marketing Essay
9 pages (2674 words) , Download 0 , Essay
Free
The paper “Strategic Marketing Management as a Vital Discipline in an Organizational Setting" is a persuading essay on marketing. A strategic marketing plan is an essential element that fosters business performance through opportunity analysis. This is a modernized concept that seeks to ensure that businesses forge strong futuristic plans that will befit expected situations.
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Entering the Highly Competitive Chocolate and Confectionery Market Marketing Case Study
11 pages (2946 words) , Download 0 , Case Study
Free
The paper "Entering the Highly Competitive Chocolate and Confectionery Market" is a worthy example of a case study on marketing. The report is a marketing strategy that will highlight the marketing strategic plan that will allow the chocolate develop to a plan on how they will concentrate its resources in order to optimize the existing opportunities to achieve its intended goals of sales increase.
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Morgan Motor Company Marketing Case Study
11 pages (2990 words) , Download 1 , Case Study
Free
Today the Morgan company cars have the best engines performance, are environmentally friendly and efficient and people love to drive them with passion. From the beginning, The Morgan Company tried to maintain its business to capture this niche to get to the competitive superiority but now it’s the only competitor of its own.
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Market Feasibility of Gravity Lights Marketing Case Study
14 pages (3696 words) , Download 0 , Case Study
Free
The paper 'Market Feasibility of Gravity Lights" is a good example of a marketing case study. This report addressed the market viability of Gravity lights a new product that is intended to be an alternative source of energy in areas with limited power supply. The target area for this new product which has already been launched in other regions that have no power access is camping and caravan sites.
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Qantas Airways Marketing Strategies Marketing Case Study
8 pages (2221 words) , Download 0 , Case Study
Free
The paper "Qantas Airways Marketing Strategies" is an outstanding example of a marketing case study. The basic purpose of this assignment is to make a complete analysis of an existing product or service and how an organisation has been able to deal with the same keeping in mind the internal and external factors affecting the same.
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Marketing Strategy of Samsung Tablets Marketing Case Study
9 pages (2325 words) , Download 0 , Case Study
Free
The paper 'Marketing Strategy of Samsung Tablets" is a perfect example of a marketing case study. Currently, Smartphone and tablets are among the most commonly used technological gadgets as far as communication is concerned. Speaking of tablets and Smartphone, Samsung Mobile and Apple Inc are the most prominent household names in the manufacture of the same.
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Mission and Objectives of Hewlett-Packard Marketing Case Study
10 pages (3158 words) , Download 0 , Case Study
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The paper "Mission and Objectives of Hewlett-Packard" is a perfect example of a marketing case study. Hewlett Packard, commonly known as (HP) is a multinational IT company headquartered in the US. The first part of this report analyzes the mission and objectives of HP as well as its corporate social responsibility. The report utilizes relevant models to examine HP’s CSR.
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Market Segmentation Issue Marketing Coursework
7 pages (2098 words) , Download 0 , Coursework
Free
The paper "Market Segmentation Issue" is a perfect example of marketing coursework. The market is always at the center of every business activity or endeavor. Before an entrepreneur engages in any business, he must undertake market research to establish the demand for their products and justify their supply.
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Product Quality - Panasonic Rice Cooker Marketing Case Study
8 pages (2435 words) , Download 0 , Case Study
Free
The paper "Product Quality - Panasonic Rice Cooker" is an outstanding example of a marketing case study. Rice cookers are nearly everywhere in Japanese houses. They are very useful for not only people with a busy way of life, but for anybody who hates having to keep an eye at the time rice is cooking and desires that he or she could cook ideal rice always.
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The Soda Company Marketing Strategy Marketing Case Study
10 pages (2682 words) , Download 0 , Case Study
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Presently, Soda Company has retooled its representation to mirror an accepted set of prices and exclusive savings. In this investigative aspect of Soda Company's marketing strategy, both preceding and innovative techniques are considered, and supplementary steps to enhance the proceeds on merchandising investments are presented.
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The Strategic Marketing Plan of Hepafa Fast Food Marketing Case Study
8 pages (2293 words) , Download 0 , Case Study
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The paper "The Strategic Marketing Plan of Hepafa Fast Food" is a great example of a case study on marketing. Hepafa Fast food is a fast food outlet that will be positioned at Siwaka estate along Ole Sangale Road in Madaraka – Nairobi. It will provide delicious fast food at a value prices in a clean, safe and welcoming atmosphere.
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Strategic Marketing for Colgate-Palmolive Marketing Case Study
8 pages (2302 words) , Download 0 , Case Study
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The paper "Strategic Marketing for Colgate-Palmolive" is a good example of a case study on marketing. Colgate-Palmolive Company is a personal care product based in the US. Its main competitors are Procter and Gamble, Avon Products and Unilever. The mission of the company to provide products that meet customers’ specifications and expectations within a specified time and place.
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Strategies for Marketing of a New Product Marketing Coursework
8 pages (2641 words) , Download 0 , Coursework
Free
The paper "Strategies for Marketing of a New Product" is a good example of coursework on marketing. Marketing of a new product is always a challenge and a demanding task that requires every effort and strategy. The aim of this analysis is to demonstrate how a new product will be introduced into the market.
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Marketing Strategies for Apple Inc Marketing Case Study
8 pages (2273 words) , Download 0 , Case Study
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The paper 'Marketing Strategies for Apple Inc " is an outstanding example of a marketing case study. The iPhone belongs to the smartphones’ family that is produced and sold by Apple Inc and performs several functions including email, social networking, playing games and video shooting, among others.
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Fun Features Restaurant - Strategic Marketing Plan, Opportunities and Challenges Marketing Case Study
9 pages (2592 words) , Download 0 , Case Study
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The paper “Fun Features Restaurant  -  Strategic Marketing Plan, Opportunities and Challenges" is a thoughtful variant of case study on marketing. This is a marketing plan for a full-service restaurant-‘Fun Features Restaurant’ in Parramatta, New South Wales. The restaurant will focus on providing a community garden, themed dining areas, and complimentary services.
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Strategic Marketing Plan for Qantas Airways Marketing Case Study
8 pages (2379 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Qantas Airways" is an excellent example of a case study on marketing. The purpose of the report is to analyze one of the existing products or services and to identify the manner in which the organization has been able to use the different internal and external factors to enhance their performance.
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Factors of Dyson's Competitiveness and Sustainability Marketing Case Study
10 pages (2681 words) , Download 0 , Case Study
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The paper “Factors of Dyson’s Competitiveness and Sustainability” is an impressive version of a case study on marketing. Dyson has looked at making a change in marketing and other strategies so that the business is able to gain a competitive advantage. Dyson has developed its strategy based on the changing market environment and ensured that the firm is able to withstand competition.
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Strategy Marketing and Strategic Plans Marketing Assignment
6 pages (1830 words) , Download 0 , Assignment
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The paper "Strategy Marketing and Strategic Plans" is a worthy example of an assignment on marketing. The success of a company is determined by the strategic plans that individual businesses embrace. As a matter of fact, companies that employ creative and innovative approaches over traditional planning perform considerably better in the present markets.
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Factors Affecting on Online Shopping Behaviour of Consumers Marketing Coursework
9 pages (2836 words) , Download 0 , Coursework
Free
The paper "Factors Affecting on Online Shopping Behaviour of Consumers" is a great example of coursework on marketing. All businesses face major risks in the course of delivering their business objectives and in doing the business. It is explained to be the future uncertainty of the business in making profits.
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Easyjet Airline - Environmental Analysis of the UK and European Airline Market Marketing Case Study
10 pages (2756 words) , Download 0 , Case Study
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The paper “Easyjet Airline - Environmental Analysis of the UK and European Airline Market" is a great example of a case study on marketing. There seems to be a number of factors that affect the daily operations of firms in every industry. These factors are external while others are internal and the firm will, therefore, need to adjust its current strategies from time to time.
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The Marketing Objectives of Albrecht Discount Marketing Case Study
17 pages (4712 words) , Download 0 , Case Study
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ALDI thereby has segmented the market for its products where the highest relevance and weightage is being given to psychographic as it helps to understand the culture which is required to ensure that people purchase products. In addition to it, ALDI has determined the target market where the focus is primarily on housewives and office goers.
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Integrated Marketing Communications at the Hilton Hotel Chain Marketing Case Study
6 pages (1831 words) , Download 2 , Case Study
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The paper "The Planning and Implementation Integrated Marketing Communications at the Hilton Hotel Chain" is a good example of a case study on marketing. Integrated marketing communications (IMC) is “a concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products”.
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Solar Energy in China Marketing Case Study
23 pages (6468 words) , Case Study
Nobody downloaded yet
The paper "Solar Energy in China" is a great example of a marketing case study. There are various types of energy that are used around the world. Among these are hydro-electric energy, nuclear energy, geothermal energy, solar energy, and many others. Solar energy which is the focus of this section has been defined by the Need Project (2012) as that energy that is radiated from the sun.
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Marketing Campaign as an Important Requirement for Red Bull Marketing Case Study
9 pages (2661 words) , Download 0 , Case Study
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The paper "Marketing Campaign as an Important Requirement for Red Bull" is an amazing example of a case study on marketing. Red Bull is an international company that produces energy drinks. The energy drink is sold by Austrian and it was introduced in 1987 (Persad et al., 2008). The slogan for the company is “Red Bull gives you wings”.
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Brand Marketing Plan for Nestle Purina Marketing Case Study
13 pages (3802 words) , Download 3 , Case Study
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The paper "Brand Marketing Plan for Nestle Purina" is a good example of a case study on marketing. Nestle Purina is a leader in the manufacture of pet foods. The company offers a range of cat foods such as wet cat food, dry cat food, cat litter, and cat treats. Its key product brands include Cat Chow, Purinary Veterinary diets, Purina One, Fancy Feast, Secondnature, Whisker Lickin and Pro Plan.
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    3801 - 3850 results of 19702 items
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