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Marketing Essays

Result for Subject Marketing:
19897 essays
The Role of Celebrities in Endorsement in Media Communication Marketing Term Paper
10 pages (3057 words) , Download 0 , Term Paper
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The following paper 'The Role of Celebrities in Endorsement in Media Communication' is a perfect example of a marketing term paper. Celebrity endorsements have become a common advertising tool. Most companies currently use celebrities to endorse their brand and this has become a trend in all industries.
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Benefits of Exporting the New Personal Computer from India Marketing Essay
6 pages (1756 words) , Download 0 , Essay
Free
The paper “Benefits of Exporting the New Personal Computer from India” is a well-turned example of the essay on marketing. The following are the pros of exporting the new PC from India: it will gain international market shares. By exporting the company will participate in the international market and gain a slice of its share from the enormous global market, etc.
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How to Maintain Successful Media Relations Marketing Case Study
18 pages (4663 words) , Download 0 , Case Study
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The following paper 'How to Maintain Successful Media Relations' is a wonderful example of a marketing assignment. An example of mass media exploitation is the exploitation of women. Women portrayals are often used in the media and this has been frowned upon by feminists as well as human rights activists.
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Significance of YouTube to the Small Business Marketing Case Study
11 pages (3203 words) , Download 0 , Case Study
Free
The paper 'Significance of YouTube to the Small Business" is a good example of a marketing case study. YouTube is a free website for sharing videos. It makes it easy for different individuals to watch videos online. They can upload their videos and share them with others. It was Launched in 2005. Youtube is recently the most popular site on the websites.
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Global Market Analysis of an MNE - Roche Pharmaceutical Company Marketing Case Study
13 pages (3849 words) , Download 0 , Case Study
Free
The paper 'Global Market Analysis of an MNE - Roche Pharmaceutical Company " is a good example of a marketing case study. Multinational Enterprises (MNEs) are main actors in global business, according to Bartlett and Ghoshal (2000, p.14), an MNE is a firm that has direct foreign investment (FDI) and it is involved in actively managing the firm in a foreign country.
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How Free Should Markets Be Marketing Literature review
7 pages (2034 words) , Download 0 , Literature review
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The paper 'How Free Should Markets Be?" is a great example of marketing literature review. The rise of the free market in the 1970s led to scholars and leaders getting divided in opinion. While others supported it because they thought it was good to make own choice in production, others were sceptical and thought it lacked a human face due it unethical issues which come with it.
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Market Plan for Sparkling Water in Ethiopia Marketing Research Paper
17 pages (4408 words) , Download 2 , Research Paper
Free
The paper "Market Plan for Sparkling Water in Ethiopia " is a great example of a marketing research paper. The following is a report based on a new product( Sparkling water) that is to be launched in the country of Ethiopia. The report entails the market audit of the region and the preliminary market plan. Ethiopia was chosen due to its high population and the performance of the economy over the last ten years.
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Drivers behind Globalization, Market Opportunities, and Threats of Globalization Marketing Coursework
19 pages (5534 words) , Download 0 , Coursework
Free
The paper "Drivers behind Globalization, Market Opportunities, and Threats of Globalization" is a great example of marketing coursework. Globalization is a complex and controversial concept and it is a continuation of developments that have in progress for quite some time. It has a homogenizing effect on the existing national culture (Jones, Abdelal & Kirby 2008).
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Integrated Marketing Communication and the Promotion Mix Marketing
16 pages (4942 words) , Download 0
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The paper "Integrated Marketing Communication and the Promotion Mix " is a perfect example of a management report. Social media has enabled communication amongst individuals across divergent platforms. Social media is a multifaceted element that allows companies to communicate directly with consumers and non-traditional sense where consumers can talk directly to each other.
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The Relationship Between Quality of Service Given and Customer Marketing Research Paper
24 pages (5759 words) , Research Paper
Nobody downloaded yet
The paper “The Relationship Between Quality of Service Given and Customer” is an excellent example of the research paper on marketing. In the modern world, service quality is receiving high attention owing to its relationship with costs, the level of financial performance where the customers will be satisfied, and the retention of customers.
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Strategic Marketing for the Sport University of England Marketing Case Study
16 pages (4353 words) , Download 0 , Case Study
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The paper 'Strategic Marketing for the Sport University of England " is a great example of a marketing case study. Among the Australian best university sporting precincts, SportUNE highly ranks on the list. The Sport University of England holds a positive public image because of its flexibility, variety, and numerous new sport and sport-related facilities and services.
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Marketing Strategies for SportUNE Marketing Case Study
14 pages (4083 words) , Download 0 , Case Study
Free
he paper "Marketing Strategies for SportUNE" is a good example of a marketing case study. When making the decision to enter the new market, SportUNE can use the pioneer or the follower strategy. Pioneers have the advantage of holding the market share for a long time due to resource and business skills (Kaličanin, 2008).
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Design of New Amphibious Sports Car by Mercedes Benz Marketing Case Study
6 pages (1931 words) , Download 0 , Case Study
Free
The paper "Design of New Amphibious Sports Car by Mercedes Benz" is a perfect example of a marketing case study. Mercedes Benz is a German-based company and is being operation since 1886. The company has always relied on providing cars which are superior compared to other models and looks to eye the upper segment of customers.
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Principles and Strategies of Marketing Marketing Essay
16 pages (4078 words) , Download 0 , Essay
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The board of directors of Bounce Fitness has an intention of opening a new center in Perth Western Australia. The center was established in 2001 as just a single aerobic studio. After operating for almost two years the membership to the center increased and this called for the expansion of the small leased center and a new facility was brought up on the land purchased by the organization.
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Societal Marketing and Its Importance - Newmont Mining Corporation Marketing Case Study
6 pages (1667 words) , Download 1 , Case Study
Free
The paper 'Societal Marketing and Its Importance - Newmont Mining Corporation " is a good example of a marketing case study. The selling approach proposes that customers cannot buy enough products from the organization unless they are persuaded to buy through selling efforts. It assumes that under normal circumstances, customers will show resistance and thus they should be persuaded into buying.
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Ajmal Perfumes and the Global Fragrance Market Marketing Case Study
10 pages (2910 words) , Download 1 , Case Study
Free
The paper "Ajmal Perfumes and the Global Fragrance Market" is a great example of a marketing case study. In most cases Each firm has devised its own way of marketing to seize the competitive edge in the industry, for example, Ajmal perfumes have sometimes used celebrity looks to launch and market its brands.
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Marketing Strategies for SportUNE Marketing Case Study
8 pages (2311 words) , Download 0 , Case Study
Free
The paper "Marketing Strategies for SportUNE " is a perfect example of a marketing case study. The report presents a strategic marketing plan for SportUNE which is a non-profit organization controlled by the University of England. SportUNE looks a providing different facility to the community through fitness centre and others and has been able to grow its brand name.
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Globalization and Market Access, Big Players in the Chinese Market Marketing Coursework
10 pages (2999 words) , Download 0 , Coursework
Free
The paper "Globalization and Market Access, Big Players in the Chinese Market" is a perfect example of marketing coursework. Globalization is a reference to the closer integration of global economies across the economic, technological and cultural dimensions. However, other analysts describe globalization as the global spread of capitalism.
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Behavioral Approaches To Marketing Strategy Implementation Marketing Research Paper
14 pages (4112 words) , Download 0 , Research Paper
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The paper "Behavioral Approaches To Marketing Strategy Implementation" is a great example of a Marketing Research Paper. The following report is a business plan for the Hilton Hotel. As a business, Hilton Hotel is fortunate to have a permanent place to operate its business functions both locally and internationally. 
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Analysis of the Article Contextualization and Value-in-Context by Chandler and Vargo Marketing Article
10 pages (2819 words) , Download 0 , Article
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The paper "Analysis of the Article Contextualization and Value-in-Context by Chandler and Vargo" is a great example of a marketing article. Globalization and increased marketing conditions led to increased competition in foreign markets. In this case, traditional marketing approaches are no longer profitable, as they do not result in increased organizational market competitiveness.
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The Emerging Markets Multinationals Internationalization Marketing Coursework
9 pages (2625 words) , Download 1 , Coursework
Free
The paper "The Emerging Markets Multinationals Internationalization" is a great example of marketing coursework. Multinational corporations are business organizations or companies that have business operations in more than one country in a region or the entire world. Multinational corporations usually possess or control different means and factors that concern the production of goods, services and products.
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Consumer Decision Making - Internal Factors Marketing Coursework
8 pages (2211 words) , Download 0 , Coursework
Free
The paper 'Consumer Decision Making - Internal Factors" is a good example of marketing coursework. In an effort to understand the role of consumer behavior in shaping marketing strategies, marketers have extensively relied on the theories and practices advanced in behavioral sciences. Consumer behavior broadly refers to the conduct of consumers when buying and consuming goods and services.
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Myers: Customer Loyalty Programs and Customer Satisfaction Marketing Research Proposal
7 pages (2351 words) , Download 0 , Research Proposal
Free
Special knowledge is needed for business-to-business markets where business-to-business customers are more usually rational customers in comparison to business to consumers. The paper discusses the research proposal of Myer's case study which describes the literature review, research hypotheses, data collection methods, survey instruments.
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IChat Application - Marketing Strategies Marketing Case Study
11 pages (2964 words) , Download 0 , Case Study
Free
The paper "IChat Application - Marketing Strategies " is a good example of a marketing case study. IChat is referring to an instant messaging software application developed by Apple Inc so that they could be used on the Mac OS X operating system. It supports the instant messaging over the XMPP/Jingle or the OSCAR (AIM) protocol.
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Integrated Marketing Communications Design for Samsung Galaxy S5 Marketing Case Study
15 pages (4356 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communications Design for Samsung Galaxy S5" is a great example of a marketing case study. Integrated marketing communications (IMC) refers to a consistent product, service, or brand messages that a company uses across different marketing channels (Naeem, Bilal & Naz, 2013).
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Western Companies' Responses to Consumer Product Boycotts in Saudi Arabia Marketing Research Proposal
9 pages (2890 words) , Download 0 , Research Proposal
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The paper "Western Companies' Responses to Consumer Product Boycotts in Saudi Arabia" is a perfect example of a marketing research proposal. The research topic is about the responses of Western companies to boycotts of their products or services by consumers in Saudi Arabia. One of the most well-known of these boycotts was the boycott launched against the Danish dairy food company Arla in 2005.
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Coca-Cola - Expansion of Markets and Business Operations, Competing for Market Dominance Marketing Case Study
15 pages (4022 words) , Download 0 , Case Study
Free
The paper “Coca-Cola - Expansion of Markets and Business Operations, Competing for Market Dominance” is a spectacular example of the case study on marketing. International marketing strategy has become a new paradigm in international business. In 1983 there was a thrilling book published by Theodore Levit about “The Globalization of Markets.”
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Capturing and Delivering Value Marketing Coursework
13 pages (3768 words) , Download 0 , Coursework
Free
The paper "Capturing and Delivering Value" is a great example of marketing coursework. The perceived worth of a product that a company makes translates into what in strict terms is seen as a value. More often than not, and to a company, the value of a product is measured regarding an equivalent monetary value that was used to produce the product, plus what can measure as profit to the business.
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Importance of the Buyer-Supplier Power in Management and Outcomes of the Buyer-Supplier Exchanges Marketing Coursework
11 pages (3143 words) , Download 0 , Coursework
Free
The paper "Importance of the Buyer-Supplier Power in Management and Outcomes of the Buyer-Supplier Exchanges" is an outstanding example of marketing coursework. The two most important players in the business world are the buyers and suppliers. In the study of value chains, any firm may become a supplier or a buyer.
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Target Consumer Culture Marketing Coursework
10 pages (2794 words) , Download 0 , Coursework
Free
The paper "Target Consumer Culture " is a great example of marketing coursework. There are so many factors that influence customers to purchase behavior. Some of these include social factors, economic factors, psychological factors, and personal factors. As part of their work, marketers are required to profile customers based on their unique characteristics.
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Pie in the Sky Digital Marketing Objectives Marketing Research Proposal
7 pages (1750 words) , Download 0 , Research Proposal
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The digital marketing objectives intend to increase targeted traffic, precisely the organic traffic volumes to the Pie in the Sky restaurant website. The main goal of the objective is to increase the number of visitors visiting the site who are interested in the restaurant's products and are interested in visiting the restaurant.
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Huawei as a Dark Horse in the Global Smartphone Market Marketing Case Study
11 pages (2966 words) , Download 1 , Case Study
Free
The paper 'Huawei as a Dark Horse in the Global Smartphone Market" is a good example of a marketing case study. Huawei is a smartphone company dealing with the manufacture and distribution of smartphones globally. The company has established itself in the smartphone industry despite the many challenges that it faces.
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The Impact of Marketing Ethics on Consumers Marketing Research Proposal
21 pages (6216 words) , Research Proposal
Nobody downloaded yet
The paper “The Impact of Marketing Ethics on Consumers“ is a  convincing variant on research proposal on marketing. A lot of unethical business practices have been evidenced in the business in the 21st century. The marketing practiced by a firm is capable of creating a positive image and enhance trust.
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International Marketing for Travel And Tourism Marketing Research Paper
12 pages (3000 words) , Download 1 , Research Paper
Free
The paper "International Marketing for Travel And Tourism" is a perfect example of a Marketing Research Paper. Riverview Hotel, Notown aims at attracting corporate customers likely to stay for two to three nights. The primary target in the market is the IT industry, mainly because of its propinquity to its facilities at Silicone Hill, also located in the U.S.
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Critical Analysis of an Organisations External Environment of Singapore Airlines Marketing Case Study
11 pages (3362 words) , Download 0 , Case Study
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The paper "Critical Analysis of an Organisations External Environment of Singapore Airlines" is a wonderful example of a case study on marketing. Businesses all around the world have to face external pressure due to the manner in which the external environment influences the decision making of different players in the industry (Tsiakkiros, 2002).
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Market Opportunity: Day Care in Saudi Arabia Marketing
15 pages (4203 words) , Download 0
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The paper "Market Opportunity: Day Care in Saudi Arabia" is an exceptional example of a business plan on marketing. “Little Stars” child care center will be the first international standard child care center to e established in Saudi Arabia and will be located in Jeddah city. The owner estimates that she will require $53,000 in order to launch the operations of this business successfully.
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Global Production Network of Sony PS4 Marketing Case Study
12 pages (3484 words) , Download 0 , Case Study
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The paper 'Global Production Network of Sony PS4" is a perfect example of a marketing case study. In the globalised economy, Global Production Networks (GPN) has played an important role in economic development. This is seen from sourcing of the inputs, imports of intermediate products, and the global sourcing behaviour.
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Factors to Consider to Establish Operations in Emerging Markets Marketing Coursework
10 pages (2906 words) , Download 0 , Coursework
Free
The paper "Factors to Consider to Establish Operations in Emerging Markets" is a great example of marketing coursework. Population patterns and the Gross Domestic Product (GDP) growth rates for emerging markets speak for themselves. Countries viewed as emerging markets are projected to add approximately 1.4 billion people to their middle-come earners in the following decade (Cavusgil et al. 2013, p 78-80).
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The Effect of Mobile Virtual Network Operator Entry to Saudi Arabia Telecommunication Market Marketing Research Paper
8 pages (2377 words) , Download 0 , Research Paper
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The paper "The Effect of Mobile Virtual Network Operator Entry to Saudi Arabia Telecommunication Market" is a great example of a marketing research paper. The main development area in Saudi Arabia's telecoms industry is high-value services for commercial and clients. This assumption is augmented by operators' capital as well as the operational outcome that depict a substantial uptake of future generation cellular phone.
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Entry of MacDonalds into the Iranian Market Marketing Case Study
8 pages (2489 words) , Download 0 , Case Study
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The paper 'Entry of MacDonald’s into the Iranian Market" is an outstanding example of a marketing case study. MacDonald’s has stood the test of time as one of the biggest fast-food outlets worlds over. This tradition of high-quality products, delivered over to customers in various markets, has catered for markets for over seven decades.
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Weight Loss Industry Situation Marketing Research Paper
9 pages (3273 words) , Download 0 , Research Paper
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The paper "Weight Loss Industry Situation" is a perfect example of a Marketing Research Paper. Body image and health are some of the factors that influence how and what consumers eat. Media Centre (2013) estimated that in 2013-14, the consumers spend $6.6 billion on health and weight loss industries. IBISWorld (2015) estimates, 64.7% of Australia’s adult population is either obese or overweight.
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Market Entry Strategies that Facilitates Entry of Companies into the International Markets Marketing Coursework
13 pages (3583 words) , Download 0 , Coursework
Free
The paper "Market Entry Strategies that Facilitates Entry of Companies into the International Markets" is a great example of marketing coursework. For numerous reasons, organisations adopt modes to penetrate foreign markets and seek novel distribution channels. International organisations can enter into foreign markets via different strategies where each strategy offers distinctive benefits and costs.
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Differences between the Joint Venture and Strategic Alliance Marketing Coursework
16 pages (4671 words) , Download 0 , Coursework
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The paper 'Differences between the Joint Venture and Strategic Alliance" is a perfect example of marketing coursework. The emergence of globalisation has had a huge impact on how companies operate (Chetty and Campbell, 2003). Rapid technological advancement, widespread changes as well as emerging markets have led to a significant level of acquisition and other collaborative activities with the aim of attaining sustainable competitive advantage.
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The External Environment of the Commonwealth Bank Marketing Case Study
11 pages (3216 words) , Download 0 , Case Study
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The paper "The External Environment of the Commonwealth Bank" is a perfect example of a case study on marketing. The banking industry is a very challenging one seeing as most players have to mitigate the effects of serious tragedies like financial downturns. Time and again, the world financial market gets affected by factors in microfinance.
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Effects of Consumers Brand Confusion on Consumer Empowerment Marketing Research Paper
11 pages (2750 words) , Download 0 , Research Paper
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The paper “Effects of Consumer’s Brand Confusion on Consumer Empowerment“ is a  potent variant on research paper on marketing. Consumer confusion is an incident where the consumer makes the wrong decisions when purchasing or where they lack confidence in making the correct decision while buying.
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The Role of Fashion in Feminism Marketing Essay
9 pages (2713 words) , Download 2 , Essay
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In the current society, fashion and feminism share an intimate link. Fashion displays express and shape identity through imbuing it for direct materials and reality Fashion is among the key subjects and interests of sociological issues in known social theories. This is evident in the way women wear and present themselves in society.
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Vision Consulting for Ventura Gym, New South Wales, Australia Marketing Research Proposal
17 pages (4926 words) , Download 0 , Research Proposal
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The paper "Vision Consulting for Ventura Gym, New South Wales, Australia" is an outstanding example of a marketing research proposal. Ventura Gym is located in New South Wales, Australia, and started its operations in January this year. It is a scientifically equipped gymnasium, has a well-trained staff, dietician, consultant and even a swimming pool.
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Din Tai Fung Strategies for Achieving Competitive Success Marketing Case Study
13 pages (3890 words) , Download 0 , Case Study
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The paper "Din Tai Fung Strategies for Achieving Competitive Success" is an outstanding example of a marketing case study. Din Tai Fung is a famous Australian restaurant that specializes in preparing steamed buns. The company originates from Taiwan but has subsidiaries in several counties including Australia, the United States, Singapore, Japan, Indonesia, Malaysia, Thailand and South Korea.
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Assessing the Effectiveness of Targeted Advertising among Internet Social Network Users Marketing Research Proposal
10 pages (3642 words) , Download 0 , Research Proposal
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The paper "Assessing the Effectiveness of Targeted Advertising among Internet Social Network Users " is a good example of a marketing research proposal. The overall objective of this proposed study is to assess the effectiveness of targeted Internet advertising among a particular group of Internet users, specifical students between the ages of 18 and 24 who are members of one or more social network sites.
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Conventions, Exhibitions and Business Meeting Activities Marketing Coursework
16 pages (4877 words) , Download 0 , Coursework
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The paper "Conventions, Exhibitions and Business Meeting Activities" is a great example of marketing coursework. A conference is defined as an event held by company management in order to meet and exchange views, open debate, convey messages, or give publicity to an opinion on a given issue (McDonald 2004).
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