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Marketing Essays

Result for Subject Marketing:
19930 essays
External and Internal Influences - Oz Clothing Company Marketing Case Study
14 pages (3772 words) , Download 0 , Case Study
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The paper 'External and Internal Influences - Oz Clothing Company " is a good example of a marketing case study. The productivity of the company has drastically gone down, and the cost of production has escalated in the recent past. International competition and economic meltdown are adversely affecting Australian manufacturing operations.
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The Adidas Company - Buzz Marketing Marketing Assignment
6 pages (1773 words) , Download 0 , Assignment
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The paper "The Adidas Company - Buzz Marketing" is an outstanding example of a management assignment. Attention entails the processing of the information received by the consumers when they are exposed to particular stimuli. It is thus the level of capacity of the consumers to regard the stimuli that they receive through various senses.
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Brand Portfolio - Qantas Marketing Case Study
6 pages (1741 words) , Download 0 , Case Study
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The paper 'Brand Portfolio - Qantas" is a good example of a marketing case study. Brand portfolio refers to the total collection of rights that a product may possess. Some organizations deal in multiple products and services, each of which may have its own brand either trade or service mark. They may be universal law marks or registered under statutes in various countries or states.
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Integrated Marketing Communication of Zara Company Marketing Case Study
14 pages (3730 words) , Download 8 , Case Study
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The paper 'Integrated Marketing Communication - Zara" is a good example of a marketing case study. Zara is a renowned clothing store and accessories line with a cumulative of over 1285 stores across the globe. Integrated Marketing communication (IMC) is a very essential tool through which the company can gain a greater consumer base and also create awareness of the intended event of Breast Cancer Research.
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Competitive Analysis of British Airline Marketing Case Study
13 pages (3422 words) , Download 0 , Case Study
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The paper 'Competitive Analysis of British Airline" is a good example of a marketing case study. British airline appears to be in a competitive environment. The company has struggled to keep its integrity and top-notch performance in the aviation sector. In addition, the sector has experienced increased traffic of new entrants and an increase in aircraft in all major airports (Giorgi, Irukli, Natia & Sopo 2011, p. 6).
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The Role and Nature of a Marketing Plan Marketing Essay
10 pages (2895 words) , Download 0 , Essay
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The paper "The Role and Nature of a Marketing Plan" is a great example of a marketing essay. Marketing is one of the most fundamental concepts that determine the success of any business. Dibb & Simkin (2008, p. 3), define marketing as an organisational function that involves a set of processes geared towards creating, communicating, providing value to customers, and managing relationships with customers.
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The Tourism Tropical North Queensland - Promotional Campaign Marketing Case Study
10 pages (2706 words) , Download 0 , Case Study
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The paper 'The Tourism Tropical North Queensland - Promotional Campaign" is a good example of a marketing case study. As requested, the following report portrays and exemplifies possible ways through which Tourism Tropical North Queensland can employ promotional campaigns to market the region.
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Advantages and Disadvantages of Operating as a Sole Trader Marketing Essay
6 pages (1795 words) , Download 0 , Essay
Free
The paper "Advantages and Disadvantages of Operating as a Sole Trader" is a great example of a marketing essay. A sole trader is a business that is controlled and owned by a single individual who takes all the profits, decisions, and responsibilities of the business they run. Although they are capable of employing workers, a sole trader does not have a separate authorized existence from the owner.
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The Fundamental Marketing Issues Marketing Essay
8 pages (2138 words) , Download 0 , Essay
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The paper "The Fundamental Marketing Issues" is a great example of a marketing essay. In the contemporary business world, marketing has developed into a complicated business activity. Marketing has become a crucial element in many organizations across the globe. The ever-changing consumer needs have forced organizations to place a greater emphasis on efficient marketing teams.
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Brand Management - Click Frenzy Marketing Assignment
11 pages (3103 words) , Download 0 , Assignment
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The paper "Brand Management - Click Frenzy" is a perfect example of a marketing assignment. Click frenzy is the leading online shopping website in Australia and it was launched in November 2012. Despite numerous challenges the company has continued to strengthen its weaknesses and over time, it has proved to be a useful resource to online shoppers both in the region and elsewhere (Richard & Wilson, 2005).
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Gyms and Fitness Centres in Australia Marketing Case Study
6 pages (1959 words) , Download 0 , Case Study
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The paper 'Gyms and Fitness Centres in Australia" is a good example of a marketing case study. Australia is rated as one of the most overweight countries globally. Even with Australia’s ever stretching waistlines, income for the contributors to fitness activities is anticipated to grow annually by 1.4% within the next five years.
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Predictors of Customers Loyalty Marketing Essay
8 pages (2316 words) , Download 0 , Essay
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The paper "Predictors of Customers Loyalty" is a great example of a management essay. Customer loyalty is a topic of concern for both business practitioners and academia. Most business operations have found that having loyal customers is beneficial, and it helps the business to grow (Wetsch, 2005).
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Creativity in Advertising Marketing Essay
8 pages (2337 words) , Download 0 , Essay
Free
The paper "Creativity in Advertising" is a great example of a marketing essay. Advertising is a type of communication aimed at persuading an audience such as readers, listeners and viewers to buy or react in a certain way upon products, services or ideas. When advertisements are carried out the contents comprises of the product or service name and how a given product or service possibly will benefit the buyer.
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Key Elements of the Strategic Plan Marketing Coursework
12 pages (3317 words) , Download 0 , Coursework
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The paper "Key Elements of the Strategic Plan" is an outstanding example of marketing coursework. The aim of the strategic plan is to ensure that the company is able to penetrate into the supercharger market, manufacture the corkscrew supercharger in the lowest costs possible maintaining high degrees of quality satisfy the needs of the customers and ultimately grow into a reputable corkscrew supercharger manufacturer.
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Company Entry Modes Marketing Essay
8 pages (2181 words) , Download 0 , Essay
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The paper "Company Entry Modes" is a great example of a marketing essay. If a company is seeking to enter into a new market, a venture, or an investment opportunity, there are a number of issues that management should put into consideration before making the crucial strategic decision. Out of the various modes a company can use, evaluation of the best option should be done in an in-depth manner for maximum benefits to be reaped.
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Global Operations of Wal-Mart, Costco and Aldi Corporations Marketing Case Study
8 pages (2235 words) , Download 0 , Case Study
Free
The paper 'Global Operations of Wal-Mart, Costco and Aldi Corporations " is a good example of a marketing case study. Wal-Mart, Costco and Aldi Corporations are the giant names in the retail market industry where some policies, which other small businesses follow are known by the name of such big houses.
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Service Blueprint Marketing Assignment
6 pages (1861 words) , Download 1 , Assignment
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The paper "Service Blueprint" is a perfect example of a marketing assignment. A service blueprint is a very important tool in the creation of competitive advantage through giving a detailed description of people, processes and systems that are used in enhancing service delivery (Kerner & Crawford, 2000). In this paper, the hotel industry has been chosen due to several factors.
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Analysis of McDonald and KFC Marketing Research Paper
8 pages (2368 words) , Download 0 , Research Paper
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The paper "Analysis of McDonald and KFC" is a great example of a research paper on marketing. The research focuses on the different marketing strategies between McDonald and KFC, the leading fast-food companies in the world. The marketing strategies have been evolving, especially as a result of the introduction of computers and the internet.
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Reason for Volkswagen, Toyota, Hyundai Operating Globally Marketing Case Study
14 pages (3890 words) , Download 0 , Case Study
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The paper 'Reason for Volkswagen, Toyota, Hyundai Operating Globally" is a good example of a marketing case study. Automotive industries are among the best fortune five hundred companies in the world. For instance, Toyota, Volkswagen and Hyundai have proved to the best automotive corporations in the world.
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Analysis of Tesco in Terms of Its Experiences in the Lucrative Market of China Marketing Research Paper
28 pages (7547 words) , Research Paper
Nobody downloaded yet
The paper "Analysis of Tesco in Terms of Its Experiences in the Lucrative Market of China" is a perfect example of a marketing research paper. The business research topic is “Factors affecting retail patterns in China using a case study of Tesco, which is one of the largest retailers in the world but failed to hit enough market in China.
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Lenovo as a Multinational Company in an Emerging Market Marketing Case Study
10 pages (2812 words) , Download 1 , Case Study
Free
The paper 'Lenovo as a Multinational Company in an Emerging Market" is a good example of a marketing case study. The current wave of economic liberalization in the present decade has seen the growth and expansion of companies in developing countries to global heights that challenge subsequent existing multinational businesses (Motohashi, 2015).
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Trading In a Monopolistic Competitive Markets Marketing Case Study
10 pages (2890 words) , Download 0 , Case Study
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The paper 'Trading In a Monopolistic Competitive Markets' is a great example of a Marketing Case Study. The report reveals business activities and market competition as practiced by PepsiCo. Attention is directed on the US market were PepsiCo has for years developed a massive customer base. The firm is an established producer of snacks partnering with Frito-lay Company.
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The Role and Operation of Marketing Marketing Essay
8 pages (2220 words) , Download 0 , Essay
Free
The paper "The Role and Operation of Marketing " is a good example of a marketing essay. Marketing is the process of management that identifies, anticipates and satisfies the profitability of customer requirements. Marketing refers to the process by with the want and needs of customers are determined and being in a position to deliver the products that can meet the wants and needs.
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Internal Factors Affecting Consumer Decision-Making Marketing Coursework
16 pages (4091 words) , Download 1 , Coursework
Free
The paper "Internal Factors Affecting Consumer Decision-Making " is a great example of marketing coursework. This paper mainly delves into internal factors that often affect the purchase of books and other commodities like clothing. It is noted that there are many internal factors that influence an individual to make a purchase either online or in a shopping Centre.
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The Insurance Market, Premiums and Loss Experience Marketing Coursework
12 pages (3034 words) , Download 0 , Coursework
Free
The paper "The Insurance Market, Premiums and Loss Experience" is a great example of marketing coursework. In this article, there is an analysis of the factors that an FD needs to know about the insurance market. Insurance pertains to the creation of protection and safekeeping in case of the occurrence of a loss so that a company that has insured is mitigated and compensated for the risk.
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K-means and SOMs in Capturing and Evaluating Markets Marketing Research Proposal
13 pages (3697 words) , Download 0 , Research Proposal
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The paper "K-means and SOMs in Capturing and Evaluating Markets" is an outstanding example of a marketing research proposal. Market segmentation is imperative for an organization’s marketing given that it offers an important platform for effective marketing strategies. In the contemporary business environment, due to their increased performance in artificial neural networks, has been integrated into management approaches.
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Strategic Analysis of Emirates Airlines Marketing Case Study
14 pages (3858 words) , Download 0 , Case Study
Free
The paper 'Strategic Analysis of Emirates Airlines" is a good example of a marketing case study. Emirates Airlines is an airline company established in 1985 and is based in the United Arab Emirates. The main area of service delivery is in the provision of commercial air transport services in the UAE and on the international platform (Emirates Group 2013).
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Mandatory Industry Code in the Franchising Industry Marketing Essay
8 pages (2735 words) , Download 0 , Essay
Free
The paper "Mandatory Industry Code in the Franchising Industry" is a great example of a marketing essay. The franchising has been experiencing tremendous changes that have marked many steps to its stabilization. The most notable development in the industry is the creation of the right rules and laws that can control most of the issue that affect the market in the recent past.
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Feasibility - Greenhouse Letting Agency Marketing Case Study
8 pages (2321 words) , Download 0 , Case Study
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The paper 'Feasibility - Greenhouse Letting Agency" is a good example of a marketing case study. The presentation is the feasibility study prior to the launch of the operations of the Greenhouse Letting Agency to ensure that the benefits of the business override the risks and losses. It includes a cash flow statement and research on the micro and macro markets.
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How Has History Played a Part Being a Gap between Full-service Airline and Low-Cost Carrier Marketing Essay
9 pages (2498 words) , Download 0 , Essay
Free
The paper “How Has History Played a Part Being a Gap between Full-service Airline and Low-Cost Carrier?” is an impressive variant of the essay on marketing. The aviation industry has changed tremendously since the post World War II period. This is in line with a dictum in the industry that “the only thing that is constant in aviation is change” (Pleul 2008).
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Consumer Behaviour and the Various Factors That Tend to Affect It - Porsche Cayenne Marketing Case Study
14 pages (3938 words) , Download 0 , Case Study
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The paper 'Consumer Behaviour and the Various Factors That Tend to Affect It - Porsche Cayenne " is a good example of a marketing case study. Every time we go to the market or shop or even a supermarket, we become consumers. A consumer is anyone who buys goods and/or services from the manufacturer for the higher end-use (Hebidge, 1981).
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Consumer Perceptions of Ads on YouTube and Facebook Marketing Case Study
12 pages (3559 words) , Download 0 , Case Study
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The paper "Consumer Perceptions of Ads on YouTube and Facebook " is a perfect example of a marketing case study. The changing communication setting is well documented in the literature as are the results of effective communication with the ever short-lived audiences. The aspect of communication that is under much limelight is those that are driven by the social media phenomenon.
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Toyota Company - Facing Stiff Competition in Australia Marketing Case Study
7 pages (2007 words) , Download 0 , Case Study
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The paper “Toyota Company - Facing Stiff Competition in Australia” is an intriguing example of the case study on marketing. The main issue that actually happens is that the government is strategizing on how to reduce smoking prevalence in Australia. The government is promoting anti-tobacco media campaigns, often called counter-advertising campaigns.
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The Role of Celebrities in Endorsement in Media Communication Marketing Term Paper
10 pages (3057 words) , Download 0 , Term Paper
Free
The following paper 'The Role of Celebrities in Endorsement in Media Communication' is a perfect example of a marketing term paper. Celebrity endorsements have become a common advertising tool. Most companies currently use celebrities to endorse their brand and this has become a trend in all industries.
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Benefits of Exporting the New Personal Computer from India Marketing Essay
6 pages (1756 words) , Download 0 , Essay
Free
The paper “Benefits of Exporting the New Personal Computer from India” is a well-turned example of the essay on marketing. The following are the pros of exporting the new PC from India: it will gain international market shares. By exporting the company will participate in the international market and gain a slice of its share from the enormous global market, etc.
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How to Maintain Successful Media Relations Marketing Case Study
18 pages (4663 words) , Download 0 , Case Study
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The following paper 'How to Maintain Successful Media Relations' is a wonderful example of a marketing assignment. An example of mass media exploitation is the exploitation of women. Women portrayals are often used in the media and this has been frowned upon by feminists as well as human rights activists.
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Significance of YouTube to the Small Business Marketing Case Study
11 pages (3203 words) , Download 0 , Case Study
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The paper 'Significance of YouTube to the Small Business" is a good example of a marketing case study. YouTube is a free website for sharing videos. It makes it easy for different individuals to watch videos online. They can upload their videos and share them with others. It was Launched in 2005. Youtube is recently the most popular site on the websites.
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Global Market Analysis of an MNE - Roche Pharmaceutical Company Marketing Case Study
13 pages (3849 words) , Download 0 , Case Study
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The paper 'Global Market Analysis of an MNE - Roche Pharmaceutical Company " is a good example of a marketing case study. Multinational Enterprises (MNEs) are main actors in global business, according to Bartlett and Ghoshal (2000, p.14), an MNE is a firm that has direct foreign investment (FDI) and it is involved in actively managing the firm in a foreign country.
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How Free Should Markets Be Marketing Literature review
7 pages (2034 words) , Download 0 , Literature review
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The paper 'How Free Should Markets Be?" is a great example of marketing literature review. The rise of the free market in the 1970s led to scholars and leaders getting divided in opinion. While others supported it because they thought it was good to make own choice in production, others were sceptical and thought it lacked a human face due it unethical issues which come with it.
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Market Plan for Sparkling Water in Ethiopia Marketing Research Paper
17 pages (4408 words) , Download 2 , Research Paper
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The paper "Market Plan for Sparkling Water in Ethiopia " is a great example of a marketing research paper. The following is a report based on a new product( Sparkling water) that is to be launched in the country of Ethiopia. The report entails the market audit of the region and the preliminary market plan. Ethiopia was chosen due to its high population and the performance of the economy over the last ten years.
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Drivers behind Globalization, Market Opportunities, and Threats of Globalization Marketing Coursework
19 pages (5534 words) , Download 0 , Coursework
Free
The paper "Drivers behind Globalization, Market Opportunities, and Threats of Globalization" is a great example of marketing coursework. Globalization is a complex and controversial concept and it is a continuation of developments that have in progress for quite some time. It has a homogenizing effect on the existing national culture (Jones, Abdelal & Kirby 2008).
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Integrated Marketing Communication and the Promotion Mix Marketing
16 pages (4942 words) , Download 0
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The paper "Integrated Marketing Communication and the Promotion Mix " is a perfect example of a management report. Social media has enabled communication amongst individuals across divergent platforms. Social media is a multifaceted element that allows companies to communicate directly with consumers and non-traditional sense where consumers can talk directly to each other.
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The Relationship Between Quality of Service Given and Customer Marketing Research Paper
24 pages (5759 words) , Research Paper
Nobody downloaded yet
The paper “The Relationship Between Quality of Service Given and Customer” is an excellent example of the research paper on marketing. In the modern world, service quality is receiving high attention owing to its relationship with costs, the level of financial performance where the customers will be satisfied, and the retention of customers.
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Strategic Marketing for the Sport University of England Marketing Case Study
16 pages (4353 words) , Download 0 , Case Study
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The paper 'Strategic Marketing for the Sport University of England " is a great example of a marketing case study. Among the Australian best university sporting precincts, SportUNE highly ranks on the list. The Sport University of England holds a positive public image because of its flexibility, variety, and numerous new sport and sport-related facilities and services.
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Marketing Strategies for SportUNE Marketing Case Study
14 pages (4083 words) , Download 0 , Case Study
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he paper "Marketing Strategies for SportUNE" is a good example of a marketing case study. When making the decision to enter the new market, SportUNE can use the pioneer or the follower strategy. Pioneers have the advantage of holding the market share for a long time due to resource and business skills (Kaličanin, 2008).
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Design of New Amphibious Sports Car by Mercedes Benz Marketing Case Study
6 pages (1931 words) , Download 0 , Case Study
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The paper "Design of New Amphibious Sports Car by Mercedes Benz" is a perfect example of a marketing case study. Mercedes Benz is a German-based company and is being operation since 1886. The company has always relied on providing cars which are superior compared to other models and looks to eye the upper segment of customers.
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Principles and Strategies of Marketing Marketing Essay
16 pages (4078 words) , Download 0 , Essay
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The board of directors of Bounce Fitness has an intention of opening a new center in Perth Western Australia. The center was established in 2001 as just a single aerobic studio. After operating for almost two years the membership to the center increased and this called for the expansion of the small leased center and a new facility was brought up on the land purchased by the organization.
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Societal Marketing and Its Importance - Newmont Mining Corporation Marketing Case Study
6 pages (1667 words) , Download 1 , Case Study
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The paper 'Societal Marketing and Its Importance - Newmont Mining Corporation " is a good example of a marketing case study. The selling approach proposes that customers cannot buy enough products from the organization unless they are persuaded to buy through selling efforts. It assumes that under normal circumstances, customers will show resistance and thus they should be persuaded into buying.
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Ajmal Perfumes and the Global Fragrance Market Marketing Case Study
10 pages (2910 words) , Download 1 , Case Study
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The paper "Ajmal Perfumes and the Global Fragrance Market" is a great example of a marketing case study. In most cases Each firm has devised its own way of marketing to seize the competitive edge in the industry, for example, Ajmal perfumes have sometimes used celebrity looks to launch and market its brands.
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Marketing Strategies for SportUNE Marketing Case Study
8 pages (2311 words) , Download 0 , Case Study
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The paper "Marketing Strategies for SportUNE " is a perfect example of a marketing case study. The report presents a strategic marketing plan for SportUNE which is a non-profit organization controlled by the University of England. SportUNE looks a providing different facility to the community through fitness centre and others and has been able to grow its brand name.
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