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Marketing Essays

Result for Subject Marketing:
19917 essays
Store Atmosphere Marketing Literature review
8 pages (2628 words) , Download 1 , Literature review
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It acts as a major determinant that determines how the customers will choose a particular store over the other. The internal environment or the internal atmosphere of the store encompasses several aspects of in-store ambiance, starting from decorative nature to ease of access.
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Value-Added Selling Marketing Essay
6 pages (1613 words) , Download 1 , Essay
Free
The new model sells at a price range of $30,000 to $42,000 and it has a variety of colors such as black, white, red, and blue. SUV SX V6 has six engines and a carrying capacity of seven and it may be changed to five depending on the number of people traveling in it at once (Kia, 2015). 
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Gender Discrimination in the Workplace Marketing Literature review
8 pages (2454 words) , Download 2 , Literature review
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Although most organizations motivate employee unity and prevent discrimination of all types, at the operational level it is observed that employees often indulge in gender discrimination. Such discriminatory behavior is also observed when managers hire employees.
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Managing Diversity Awareness Campaign Marketing Essay
6 pages (2065 words) , Download 1 , Essay
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For the last forty years, one of the most significant changes that any organization has experienced is the increase in female employees within the workplace. Currently, the participation of women in paid labor accounts for almost 50% of the total labor force (Klomegah and Fleming, 2014).
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Advances in Marketing Marketing Essay
9 pages (2849 words) , Download 1 , Essay
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This has led to the emergence of online cultures and trends that all marketers can use to enhance the effectiveness of their advertisements. One feature of online culture that is hugely relevant to marketing, and which will form the basis of this paper, is video sharing.
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McDonald Going to Russia Marketing Case Study
6 pages (1687 words) , Download 1 , Case Study
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Unlike in the concentrated strategy, here the company will have to come up with two or more segments in the market that contain different customers with heterogeneous kinds of demands. Given this as the case, various sets of marketing mix strategies will be formulated to suit the various market segments developed. 
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Event Planning and Management - Rock and Roll Rendezvous Motor Event Marketing Case Study
8 pages (3011 words) , Download 0 , Case Study
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The paper 'Event Planning and Management - Rock and Roll Rendezvous Motor Event " is an outstanding example of a marketing case study. This is a reflective journal report on an event Rock and Roll rendezvous that I attended. Here I have highlighted all that transpired in the event and tried to recognize how event management concepts were adopted.
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Consumer Behaviour, Taking Fuel Efficiency as the Centre Stage Marketing Coursework
18 pages (4830 words) , Download 0 , Coursework
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The paper "Consumer Behaviour, Taking Fuel Efficiency as the Centre Stage" is a perfect example of marketing coursework. Consumer behavior means the process of selecting, purchasing, and consuming services and goods to satisfy day to day wants or needs. Different processes are involved in consumer behavior.
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Events Planning of the Bundaleer Forest Music Festival Marketing Case Study
8 pages (2835 words) , Download 0 , Case Study
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The paper 'Events Planning of the Bundaleer Forest Music Festival" is a great example of a marketing case study. There are various issues that make events successful from a management and planning perspective. These include how well the event is planned and marketed, how well the event is strategically planned and marketed to the right customers, how well the event can attract sponsors, how sustainable the process.
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Adelaide Festival Analysis Marketing Case Study
8 pages (2987 words) , Download 0 , Case Study
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The paper "Adelaide Festival Analysis " is an outstanding example of a marketing case study. Event planning and its entire management determine the final outcomes and impact on the participants. The Adelaide festival is one of the superbly organized and planned events in Southern Australia. The event attracts large audiences from across the world.
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Solar Energy in China Marketing Case Study
23 pages (6468 words) , Case Study
Nobody downloaded yet
The paper "Solar Energy in China" is a great example of a marketing case study. There are various types of energy that are used around the world. Among these are hydro-electric energy, nuclear energy, geothermal energy, solar energy, and many others. Solar energy which is the focus of this section has been defined by the Need Project (2012) as that energy that is radiated from the sun.
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The Success of the iPhone Marketing Strategy Marketing
16 pages (4307 words) , Download 0
Free
The paper “The Success of the iPhone Marketing Strategy” is an affecting example of the report on marketing. This report discusses the consumer buying process and important internal factors that influence shoppers of the iPhone Smartphone from Apple. The report starts by introducing the consumer buying process and detailing the steps a consumer goes through in buying a product.
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Global Fabric and Apparel Product Development Marketing Assignment
11 pages (3248 words) , Download 0 , Assignment
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The paper “Global Fabric and Apparel Product Development” is a meaty example of the assignment on marketing. The apparel industry has experienced major changes in recent years including the materials used and the methods of production applied in the production of the final materials. The importance attached to the sourcing of the products in the apparel industry has grown over the years.
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Service Concept at McDonald's UK Marketing Case Study
11 pages (3091 words) , Download 2 , Case Study
Free
The paper “Service Concept at McDonald's UK” is a spectacular example of the case study on marketing. To ensure that there is a high level of customer satisfaction, a service organization is expected to ensure that all service elements are able to meet the organizational goals. This makes it vital for the organization to set its service concept
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Airline Operation - The Global Airline Industry Marketing Assignment
14 pages (3707 words) , Download 0 , Assignment
Free
The paper "Airline Operation - The Global Airline Industry" is a wonderful example of an assignment on marketing. Air industry is highly dynamic and competitive, and therefore organizations need to cope with the changes to sustain themselves in the market. To attain its development goals, Australia’s international aviation sectors need to expand.
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Global Distribution of Labor in the Coffee Global Production Networks Marketing Coursework
12 pages (3591 words) , Download 0 , Coursework
Free
The paper "Global Distribution of Labor in the Coffee Global Production Networks " is an outstanding example of marketing coursework. Global Production Networks (GPNs) are collaboration and contestation among multiple actors who include industry associations, non-governmental organizations, international and state agencies, and firms each with their own agendas and interests.
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In Order to Target Consumer Culture, Marketers Need to Understand Class Marketing Essay
11 pages (3111 words) , Download 0 , Essay
Free
The paper 'In Order to Target Consumer Culture, Marketers Need to Understand Class" is a perfect example of a marketing essay. According to research, there has been an association between consumption patterns and social class. The consumption patterns in most cases are a reflection of the social class.
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Marketing Planning and Promotion at the Luxury Fashion Businesses Marketing Case Study
18 pages (4862 words) , Download 0 , Case Study
Free
The paper "Marketing Planning and Promotion at the Luxury Fashion Businesses" is a perfect example of a case study on marketing. The luxury fashion businesses have become global companies which are worth more than about 220 billion pounds (Peng and Chen, 2012). Following the continuous emergence of the new luxury players and markets, it becomes imperative for these brands always to be ahead.
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Strategic Analysis of Apple Computer Inc Marketing Case Study
8 pages (2235 words) , Download 0 , Case Study
Free
The paper "Strategic Analysis of Apple Computer Inc." is a perfect example of a case study on marketing. Apple Inc is an American global technology company whose headquarters are situated in California. It produces excellent industrial electronics and computer software. It was founded on April 1st, 1976 by Steve Jobs.
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How Local Culture Influences Product Adoption Marketing Term Paper
18 pages (3779 words) , Download 0 , Term Paper
Free
The paper “How Local Culture Influences Product Adoption” is an exciting example of the term paper on marketing. This study presents a conceptual model focusing on cultural factors that influence product adoption. The study focuses on firm adoption status as the only dependent variable. Adoption status is the observation on whether or not a firm has adopted or is likely to adopt a product.
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A Project Stakeholder Analysis: Burj Khalifa Marketing Case Study
6 pages (1727 words) , Download 15 , Case Study
Free
When the Emaar Properties thought of building the world’s largest tower, it was determined to develop a tower that would be a bit higher than Taipei 100. However, finally, the Emaar Properties along with other builders and constructors created history by successfully completing a project of ‘first-of-its-kind’. 
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International Business: World Trade Organisation, International Business and, Free Trade Marketing Assignment
8 pages (2376 words) , Download 1 , Assignment
Free
Economic theory is regarded as modern theory. In the context of economic theory the relativities ignore the consideration of internal coherence and scope of explanation in order to fix attention only on congruence with the political and historical environments. But the main objective of economic theory lies in the practical policy recommendation.
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Managing Profitable Customer Relations Marketing Coursework
9 pages (2459 words) , Download 1 , Coursework
Free
Excellent customer service is the key to the success of every business be it a small enterprise or a multinational corporation. Customer service means people. Customer service “is the ability of an organization to constantly and consistently give the customer what they want and need,” (Howardell 2004, Para. 5).
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Environmental Analysis of Bionade Marketing Case Study
6 pages (1942 words) , Download 1 , Case Study
Free
The success of a company is determined by the unique strategies that it adopts in the manufacture and promotion of its commodities in the market. It should be one that can be able to convince the consumers by being able to change the perceptions they have about the already existing commodities and those that are being introduced in the market. 
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Marketing Services of Damia Spa Marketing Case Study
8 pages (2360 words) , Download 2 , Case Study
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The marketing of services requires an understanding of customers' demand and psychology. To market their services, service providers must ensure that their products are of high quality and that the customers have a smooth and good encounter. Continuous review and improvements in service provision and quality are essential in a competitive industry.
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Evaluation of the Adoption and Integration of Information and Communications Technology Marketing Coursework
7 pages (2106 words) , Download 1 , Coursework
Free
Information and Communications technology, commonly known as ICT can be described as an umbrella term constituting all forms of communication application devices. As such, it encompasses radio, television, handsets, software, and hardware related to network, satellite systems, and computers among other forms of media.
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Swansea Dockland Heritage Society System Specification Marketing Coursework
6 pages (1737 words) , Download 1 , Coursework
Free
Basically, it translates the theoretical system into logical structures that allow a developer to get an insight into the internal working of the system (Malcom & Skidmore, 2003). The represented logical structures abstract the inputs, outputs, and data flow in the system. In other words, the process and representations in the system are models. 
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International Marketing: Sony Corporation Blog Analysis Marketing Case Study
6 pages (5652 words) , Download 1 , Case Study
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First, the company sells products that are of high quality. A high-quality product is a product that is not easily destroyed. A high-quality product is a product that lasts longer than the competitor’s products. A high-quality product is a product that has been proven to retain its high-quality product status for years (Cinzkota, 2007). 
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Context Analysis and IMC Recommendation: VOLVO MOVE Marketing Coursework
8 pages (2093 words) , Download 1 , Coursework
Free
Pasty shops in the above-mentioned case need to select a communication strategy to create awareness on the basis of their financial resource, local presence, and target market. The success of the shop finally depends on three things, Q- the quality of the food, S-Service offered to customers, P-reasonable pricing of food items. 
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Understanding the Concept and Process of Marketing Marketing Coursework
9 pages (2323 words) , Download 1 , Coursework
Free
Retaining the existing customers can help in increasing the revenue generation of a company in a big way and is thus given high priority in the marketing strategies followed by various organizations. Another key marketing concept is customer profitability which means how the customers of a company add to its profitability.
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Marketing Issues Portfolio Marketing Assignment
6 pages (1963 words) , Download 1 , Assignment
Free
The concept of a hotel brand relates to such where the hospitality service company gains the potential of creating considerable awareness among the people about the pattern of services offered and the price and value factors. Moreover, it also relates to competitive preference reflected by the people for the hotel in gaining repetitive visits. 
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Lucozade Export Marketing Opportunity Marketing Case Study
7 pages (2150 words) , Download 1 , Case Study
Free
Once the customers get acquainted with the UK based product, the company can focus on implementing penetration pricing.  Talking in an elaborate manner, it can be mentioned that penetration pricing is the strategy of keeping a low price for the sole aim of gaining price based competitive advantage (Jain & Khanna, 2010).  
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Marketing Communications and Promotion Marketing Coursework
6 pages (1817 words) , Download 1 , Coursework
Free
Communication and marketing are two essential tools that businesses and other types of organizations adopt in their quest to reach out to their consumers and the general public. A good communication strategy that clearly indicates that an organization’s product is at the realm of the market can greatly augment a company’s sales output. 
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The Marketing Strategy of Cadbury through the 4Ps of Marketing Marketing Case Study
6 pages (2023 words) , Download 1 , Case Study
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The only issue right now that Cadbury is facing is its limited suppliers along with the increasing cost of production. Cadbury, therefore, needs to explore more suppliers other than the cocoa farms in Ghana. Also since Cadbury has a strong market position and brand loyalty, it has the ability to explore new target markets.
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Marketing Is All about the Production of Signs and Their Meanings within Contemporary Societies Marketing Coursework
8 pages (2022 words) , Download 1 , Coursework
Free
The definition of the term marketing has evolved over time and different authors have come up with different definitions. Marketing in the earlier days simply meant the sale of goods at the market place. Today's modern marketing concept however includes quite a number of activities; research, product planning, pricing, advertising, and selling.
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The Marketing and Communications Strategy of a British Airways Marketing Case Study
6 pages (1659 words) , Download 1 , Case Study
Free
Marketing is the process of planning and executing the concept of the marketing mix to create an exchange of goods/ services/ideas that satisfy consumer demand and achieve organizational objectives. A company may have a great product, but the product may taste success in the market if it is not marketed properly. 
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Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer Marketing Coursework
8 pages (2248 words) , Download 1 , Coursework
Free
In an age where we now have capabilities of retaining within a customer relationship management (CRM) system what previous purchases were made, we can utilize this information to continuously reach out to purchasers about the new upgrades provided and the different capabilities now included along with those upgrades. 
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Value-Driven Marketing Marketing Assignment
6 pages (1701 words) , Download 1 , Assignment
Free
For Nike Company to communicate value to its customers, they must make customers feel that they are getting the value of their money when they buy Nike products. In order to communicate value, all components of value must be included such components include: quality, guarantee, response, service, knowledge, variety, and the prices.
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Purpose of SWOT Analysis, Value-driven Marketing and Market Segmentation Marketing Assignment
6 pages (1632 words) , Download 1 , Assignment
Free
There are two types of values, namely, perceived value and real value. One should make efforts to create both these values. Perceived value converts prospects into clients and real value helps to maintain the existing clients. To create values one must understand the customer’s needs, preferences, mindset, and emotions as accurately as possible. 
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Advertising Plan for a Business Marketing Case Study
18 pages (4621 words) , Download 1 , Case Study
Free
There are millions of people in social chat rooms and blog forums, therefore, Vodafone should take this into account and design advertisements that target social media users. This implies that relevant marketing methods should be used to target relevant audiences. Radio and Television advertisements should be straight forward and eye-catching.  
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The Opportunities and the Challenges of the ALDI Company Marketing Case Study
6 pages (1876 words) , Download 1 , Case Study
Free
Influenced by its production costs, the products of the company were quite expensive at the initial stage of the business. To mitigate this challenge, the company can take the virtue of its already built customer base and avoid making any discounts or offers for the Australian market and therefore suffice its deficit.
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Integrated Marketing Communication: Becker Surf and Sports Marketing Case Study
7 pages (2009 words) , Download 1 , Case Study
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Becker surf is one of the leading manufacturers and retailers of surf sports accessories and gears it carter’s different youth and young adults male and females who have a keen interest in surfing. The main focus of the company is to introduce heating surfboards for its customers to keep away the sharks.  
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The Relevance of Segmentation to Waitrose Supermarket Marketing Essay
7 pages (1923 words) , Download 4 , Essay
Free
Waitrose successfully researched this perception and has undertaken many activities for maintaining a greener image. The brand has also been sponsoring numerous social programs. The grocery chain actively promotes British products as well as distributes unique and high-quality products by partnering with dairies and farms.
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Aspects of Brand Architecture Models Marketing Essay
7 pages (2087 words) , Download 1 , Essay
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The hybrid branding strategy under the international brand architecture model provides a really better model than Aaker model (McLoughlin, 2010). This is because it covers all aspects of the brand. Unlike Aaker model, this model considers the fact that the company is multinational with globalization.
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Market Entry Strategy of Companies Marketing Essay
9 pages (2562 words) , Download 2 , Essay
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Slowly and gradually, the management of the Coca Cola Company realised and understood the seriousness of the problem. Soon after the management of the organisation adopted and implemented a unique business strategy to boost the sales growth rate of Coca Cola soft drinks. In the 1980s, Thumbs Up dominated the India soft drink market.
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Issues of Global Brand Management Marketing Essay
8 pages (2315 words) , Download 1 , Essay
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In the promotional advertisement, John Lewis hardly uses any emotional dialogue or branding element that can evoke emotions among customers. Rather, the company uses rational brand elements like style, fine quality dresses, value for money products and aristocracy to elicit positive brand judgement among customer.
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Forecast on iPhone 6 sales Marketing Essay
6 pages (1694 words) , Download 1 , Essay
Free
The marketing strategy embraced by Apple enables consumers to experience the technology before they could access the device. These increases the consumers urge to acquire the phone. In addition, most stores have put in place display version of the phone to increase the consumer knowledge of the phone.
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Executing Strategies in a Global Environment: Examining the Case of Federal Express Marketing Essay
6 pages (1779 words) , Download 1 , Essay
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This means that businesses that expand their operations across borders must employ strategies that can enable them to create and sustain their market share. In the 1990s, the term globalization became the buzzword, the beginning of the twenty-first evident does not have evidence that globalization is actually diminishing at a certain point in time.
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An Integrated Marketing Strategy for Xiaomi Brand Marketing Essay
6 pages (1634 words) , Download 2 , Essay
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In order to grow this potential, there was set a marketing communication objective – to build the overall image of the Xiaomi brand in the international arena, with a focus made on teenagers in Russia. In order to achieve this goal, there was developed an integrated marketing communication plan comprised of both traditional and digital marketing campaigns.
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Role of Consumers in Marketing Marketing Essay
6 pages (1687 words) , Download 1 , Essay
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From the marketing perspective, managing the interactions between the company and its customers becomes the priority. Managers within the firm can control some environmental factors while, in some cases, the company has to adopt the factors as they are and incorporate them into its decision-making process.
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