Business to Business Marketing: Case of Ingersoll Rand
Business to Business Marketing: Case of Ingersoll Rand Marketing Case Study
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The conclusion from this paper states that through market segmentation, different branches of the sales outlets can target different groups of customers in order to more effectively satisfy customers and respond to their unique needs quickly and effectively. Hence a demarcated organization is recommended in the case of Ingersoll Rand.
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The Industry of Staples Company
The Industry of Staples Company Marketing Essay
2 pages (500 words) , Download 0 , Essay
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The entry barriers in a highly fragmented industry are relatively low as compared to highly concentrated industries with a large number of players. High profit margins and the presence of large consumer demand are the industry attractiveness combined with low entry barriers lures new entrants to venture in this type of industry structure.
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The five marketing orientation
The five marketing orientation Marketing Essay
2 pages (500 words) , Download 2 , Essay
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Despite the differences among business in the global landscape the marketing profession is able to categorized firms into five categories. These categories provide a conceptual idea of what the company is dedicated too and what is its market orientation.
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Marketing Plan for Ammersee Music Distribution Company
Marketing Plan for Ammersee Music Distribution Company Marketing Case Study
8 pages (2000 words) , Case Study
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Our competitors are the other independent labels showcasing group band music. We believe that by concentrating on San Francisco bands we will gain a reputation for releasing the best artists in this genre and help the Bay Area gain a reputation for this style of music. Group band music has been an essential of youth music at large since the 1990s.
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Summarizing Experience
Summarizing Experience Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Specifically, I took the personality assessment and I found the experience very helpful. First, I was asked to complete a test which I was able to complete in 18 minutes. This exam was based on Carl Jung's Career Personality Test model. The result contained information that gave me important insights in regard to my capabilities.
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Marketng
Marketng Marketing Research Paper
5 pages (1250 words) , Research Paper
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This market dominance persuaded the company to introduce more cola products such as Coca Cola Vanilla and Coca Cola Cherry under the Coke brand. The company was selected as the
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Laptops on Sale by usanotebook.com
Laptops on Sale by usanotebook.com Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Since each class of laptops exhibits different types of laptops based on different features, it becomes easy to relate the various features and gain an insight into the capabilities of the different laptops. This exercise is important as it acts as an eye-opener on the importance of organizational strategies in other fields of business operations.
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Apple marketing stategy
Apple marketing stategy Marketing Article
2 pages (500 words) , Download 0 , Article
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This will also play an important role in creating loyalty to the new target market and segment the market before the other companies venture in the market (Hill & Jones, 2009). In order to attract new customers
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Health care marketing
Health care marketing Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Besides, the healthcare facility should impart proper customer insight at all times, develop customer trends in order to capture the market properly, and improve on good customer
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Marketing Skills for Success
Marketing Skills for Success Marketing Essay
6 pages (1500 words) , Essay
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It is evidently clear from the discussion that the aim of marketing is to increase sales through product awareness and customer satisfaction, innovations and proper use of marketing strategies. Marketing focuses its efforts on discovering customer needs, creating the need and making it known by the customer, and then satisfying it.
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General Motors vs Ford
General Motors vs Ford Marketing Assignment
1 pages (250 words) , Download 1 , Assignment
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Both companies have international presence because they have plants in to other countries. In addition, they export their automobile and spare parts to other countries. Their sales have global presence as their vehicles are purchased in different countries. However,
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Nike shoes
Nike shoes Marketing Research Paper
1 pages (250 words) , Download 0 , Research Paper
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Even though this is most popular brand of shoe among the sports people and teens in school who engage in various life activities, to convince even the rest of the world to purchase the product, comfortability should be given the first priority in the advertisement.
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Case study
Case study Marketing Case Study
2 pages (500 words) , Download 0 , Case Study
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l of maturity in which product differentiation is hard or impossible to achieve, low competitive advantage opportunities, and a few large scale players control the market (n.p.). Such is ElectronicCity’s competitive environment as it is identified as chain enterprise among a
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Observations of marketing aspects at a retail store
Observations of marketing aspects at a retail store Marketing Essay
1 pages (250 words) , Download 0 , Essay
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It has promoted the idea of helping people globally to save money and live a better life anywhere and anytime. Presently, it is serving about 245 million people through its retail and online retail stores (Walmart, 2013). I am a
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Identiy a resaon(s) for failures of the Ralph Lauren Rugby and propose a marketing strategy for re-launching the brand
Identiy a resaon(s) for failures of the Ralph Lauren Rugby and propose a marketing strategy for re-launching the brand Marketing Essay
8 pages (2000 words) , Essay
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Furthermore, such type of marketing mix strategies is developed in order to improve its position and brand value of the brand of Ralph Lauren
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Effective Advertising
Effective Advertising Marketing Essay
8 pages (2000 words) , Essay
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Advertising constitutes a fundamental aspect of the marketing mix since it plays a role in the process of increasing product of service awareness in the market. Effective
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Marketing Conference - Core Strategy
Marketing Conference - Core Strategy Marketing Essay
3 pages (750 words) , Essay
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Kick Covers are clear disposable, concealed, impermeable and antiskid covers. They are attached or slipped up onto shoes to provide protection and ensure dry feet. They are imperceptible to the naked eyes. Notably, the attached
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Promotion Strategy for SENZ Company
Promotion Strategy for SENZ Company Marketing Research Paper
5 pages (1250 words) , Download 1 , Research Paper
To increase the market share of the SENZ in the market scene, strategies ought to be laid to ensure that the business continues to grow and attract more customers.  SENZ company had planned to bring a great revolution in the market seen by coming up with the new design of umbrellas that are going to be efficient in diverse climates.
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The Persuaders
The Persuaders Marketing Essay
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It is stressed in this video that it is this humongous culture of advertising and marketing which has penetrated all barriers and effectively molded the way
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Ethical Dilemma In Marketing
Ethical Dilemma In Marketing Marketing Assignment
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The most critical aspect of the problem it experiences involved realized flaws in some parts of its models. The company added touch-screen control systems to some of its most popular models as a way of meeting the demand of the customers. They also did this to gain the competitive advantage over other firms.
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Applying Tactics, Actions and Control planning system on Chicken Cottage restaurent
Applying Tactics, Actions and Control planning system on Chicken Cottage restaurent Marketing Essay
10 pages (2500 words) , Essay
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The company has spread its outlets in most parts of UK and has opened around 115 outlets in the whole of UK. The company was opened in 1994in Wembley. The main objective that the company had in the starting was to create a unique
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MKTG 466 = FINAL EXAM
MKTG 466 = FINAL EXAM Marketing Assignment
12 pages (3000 words) , Assignment
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For example, in a study variables may include employee number, gender, No of children, No of people with a certain disability or gender. Some variables are dependent on the others whereas, some can be measured independently. Therefore, mostly variables are
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Market Research on the Success of a New Business
Market Research on the Success of a New Business Marketing Coursework
6 pages (1500 words) , Coursework
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Market research provides direction to a new business venture from two major dimensions: one being the management of the business and the other being the marketing of the business. Smart business management and marketing decisions are absolute necessities for the profitability and success of any business.
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Alto Chemicals Europe
Alto Chemicals Europe Marketing Case Study
2 pages (500 words) , Download 4 , Case Study
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The author analyzes different customer segments in the marketplace and the needs of these segments differed. As an entry strategy ACE competed on the price plank and targeted customer segments where price played a very significant role. The sales force promised better product performance to convince buyers to move from Barium (Ba) to Tin (Sn).
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Marketing Research Analysis - Dubai Taxi
Marketing Research Analysis - Dubai Taxi Marketing Research Paper
11 pages (2750 words) , Research Paper
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In this regard, it is witnessed that massive number of visitors are satisfied with the transportation facilities that encrypted within Dubai. At the same time, it is also witnessed that people also pleased with the performance of Dubai Taxis. As
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How religion has an impact on marketing
How religion has an impact on marketing Marketing Essay
7 pages (1750 words) , Essay
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He noted that ‘Nine tenths of sustenance is in commerce’. The Islamic religion is the fastest growing in the world with about 21.01 percent of the global population. Despite the distance among the
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Customer Service, Customer Satisfaction, and Corporate Performance in the Service Sector
Customer Service, Customer Satisfaction, and Corporate Performance in the Service Sector Marketing Assignment
11 pages (2750 words) , Assignment
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By hiring and training people who could do some of the processes on his behalf without sacrificing the quality of service which is dependent upon his skills, his problems arising from the simultaneous production and consumption of services, i.e. not being able to expand his production beyond his physical effort within a period of time can be solved.
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Media summary and analysis
Media summary and analysis Marketing Assignment
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Ozone is made of oxygen hence it’s not harmful and is safe to use. (coolantconsultants, 1994) The company Ozone technology (OT) makes Ozone generators
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Marketing Communication Model: The Case of Nescafe
Marketing Communication Model: The Case of Nescafe Marketing Case Study
12 pages (3000 words) , Case Study
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Planning communication campaigns is a vital aspect of marketing planning. It is very important to decide on the communication plans so as to make sure people know about the existence of the product. How well a company decides its communication strategies will decide the feedback and response it will get from its consumers.
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Recommendation
Recommendation Marketing Essay
1 pages (250 words) , Download 1 , Essay
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Market segmentation serves an imperative part in the success of a marketing strategy. Marketers have to create homogenous segments on the intended market that bear customers with similar needs and
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A porters 5 forces analysis of Shinetech (Chinese IT Outsourcing company)
A porters 5 forces analysis of Shinetech (Chinese IT Outsourcing company) Marketing Essay
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be analysed using the Porter’s five forces to determine its position in the industry as well evaluate the manner in which it conducts its business in a globally competitive industry. Its agile thinking fits it into the Porter’s model, making it possible to undertake an
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The Search Book Report
The Search Book Report Marketing Book Report/Review
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Page rank refers to a system of ranking the existing web pages which were developed by Google founders. Page rank continues to play a major role in web searching tools. It is a system that depends on the unique democratic nature of
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Research paper
Research paper Marketing Essay
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Serotonin in a neurotransmitter which can be synthesized from the amino acid tryptophan. Tryptophan is found in found in various food items such as turkey, tofu and milk. The authors use Thanksgiving and the following Black Friday Sales to
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Alternative Advertising Method used by KFC
Alternative Advertising Method used by KFC Marketing Essay
1 pages (250 words) , Download 0 , Essay
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One of the Companies that have employed alternative advertisement techniques is the Kentucky Fried Chicken Fast Food Company (KFC).Kentucky Fried Chicken is one of the most successful Fast Food Companies in the United States of America as well as in other parts of the world.
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Robinson-Patman Act
Robinson-Patman Act Marketing Assignment
1 pages (250 words) , Download 1 , Assignment
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It is meant mainly to producers of goods and services engaging in price discrimination. The enactment was informed by the then chain stores practices which allowed them to purchase goods and offer services at lower prices than other retailers. The enactment was an
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Company Analysis from an Employee Perspective
Company Analysis from an Employee Perspective Marketing Essay
6 pages (1500 words) , Essay
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ft provides serve, productivity and business solution applications, software development and server and desktop management tools, online advertising and video games (Microsoft, 2013). With the release of its Windows phone in 2011, Microsoft has been gradually rebranding itself.
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International marketing
International marketing Marketing Essay
8 pages (2000 words) , Download 1 , Essay
The promotional mix, as a communication tool, here includes advertising, public relations, personal selling, exhibitions, sales promotions, and direct marketing, which are
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Advertising Strategy and Planning
Advertising Strategy and Planning Marketing Essay
4 pages (1000 words) , Essay
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The restaurant will be positioned in the city centers and immediate suburbs of main cities where the target population is located. The company also intends to establish a brand based on the concept of “casual ethical eating”. As a
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Canadas Retail Sector
Canadas Retail Sector Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The author of the essay casts light upon the the difficulties the retail sector of Canada experiences. In spite of existance of a fall in demand in the year of 2009, sales increased by 17% in 2012. However, the total retail sales in 2013 amounted to 482 billion, which was slightly below the predicted sales of $483 billion.
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Marketing case analysis
Marketing case analysis Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Answering to the first consideration at the moment, Southwest Airlines can demonstrate these unexpected moves of United Airlines as inability to compete in long term with Southwest. The reason for saying so is that Continental Airlines
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Background history of Facebook and the expected future
Background history of Facebook and the expected future Marketing Essay
3 pages (750 words) , Essay
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It has its headquarters in Menlo Park, California (2005). It joined the Fortune 500 list in 2012 when it posted an income of US $5 Billion. By 2012, Facebook value was at $104 billion and had 4619 employees. By 2014, it had 1.23
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Critical Analysis of Consumer Behaviour
Critical Analysis of Consumer Behaviour Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
Celebrity endorsement of products is one of the most powerful tools of marketing as it tends to expose the hidden or desired needs of consumers who wish to be associated with the celebrity. By using the products and services endorsed by celebrities, the consumer is able to satisfy his/her hedonistic needs.
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What sponsorships are available to smaller companies
What sponsorships are available to smaller companies Marketing Essay
9 pages (2250 words) , Essay
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Commercial sponsorship is given with an expectation of commercial benefit (West 2010). According to Swinbanks (2013), commercial sponsorship is a form of advertising in which
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Guest speaker paper
Guest speaker paper Marketing Movie Review
2 pages (500 words) , Download 0 , Movie Review
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Hospitality industry is seen as a major foreign income earner but subject to stiff competition that calls for sound marketing strategies. The quality of service delivery must be blended by strong human resource management that would boost the
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Consumer Analysis of new video game store in London Ontario
Consumer Analysis of new video game store in London Ontario Marketing Research Paper
3 pages (750 words) , Research Paper
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Customer analysis is comprised of two primary aspects: a demographic profile and a behavioral analysis. Demographic profile includes such
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Information and template below
Information and template below Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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Prince Sports has been benefiting from the development of the increased participation on tennis and has been focusing on meeting the needs of the tennis players at all levels. Prince Sports being part of the larger tennis industry should
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Organizational Buying Behavior
Organizational Buying Behavior Marketing Assignment
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Some of the factors that may influence the organizational buyer behavior include competition and staying ahead of the competitors, regulatory
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Analysis Report of Benetton Company
Analysis Report of Benetton Company Marketing Essay
2 pages (500 words) , Download 0 , Essay
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he company can be attributed to intense diversification of its operations, an aspect that has contributed immensely in reducing the risks and uncertainties associated with concentrating on a single market (Mullins & Walker 2013). The company’s major competitors are Industria
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Investigation of the Impact of Social Media Tools on Emirates Airlines
Investigation of the Impact of Social Media Tools on Emirates Airlines Marketing Research Proposal
8 pages (2000 words) , Research Proposal
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Emirates Airline has been experiencing high levels of competition in the market. The company has used social media to advertise its services and get the feedback from the customers on service delivery. The aim of this study will, therefore, be to investigate if the use of social media has improved the performance of the company.
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In an individual report of 2,500 words (Times New Roman 12 font, using 1.5 line spacing), based on the analysis undertaken by your group in Coursework 1, prepare a brand plan (in report form) for the next two years, aimed at overcoming the current difficu
In an individual report of 2,500 words (Times New Roman 12 font, using 1.5 line spacing), based on the analysis undertaken by your group in Coursework 1, prepare a brand plan (in report form) for the next two years, aimed at overcoming the current difficu Marketing Essay
10 pages (2500 words) , Essay
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During the fiscal years of 2008 and 2009 the company experienced a financial burden. An increase in production cost has also affected the production volume, meaning that the sales volume has to be low too (Luther 2001, p. 145). Diversification of
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