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Marketing Essays

Result for Subject Marketing:
19702 essays
Brand Image and Brand Salience Marketing Term Paper
8 pages (2366 words) , Download 0 , Term Paper
Free
Diverse dynamics in the contemporary market have increased the prominence of brand image as well as brand salience. Some of these dynamics can be attributed to external factors like increased competition in the market as a result of market liberalization, globalization as well as shifting consumer demands in the market.
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Principles of Marketing Management: Case of Twinings Marketing Case Study
10 pages (2840 words) , Download 1 , Case Study
Free
The paper "Principles of Marketing Management: Case of Twinings" is a great example of a case study on marketing. As the paper outlines, R. Twinings and Co. Limited, through its marketing management, plans to change the flavor of Earl Grey to added lemon and more bergamot to make its tea more wonderful.
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5th Bridge Mouth Scout Troop Fundraising Marketing Case Study
11 pages (2987 words) , Download 0 , Case Study
Free
The paper "5th Bridge Mouth Scout Troop Fundraising" is a perfect example of a case study on marketing. A marketing plan refers to a document that is written containing the steps of actions needed to be taken in order to achieve the goals and the objectives of the business. The plan can be of service, brand, product or the entire product line.
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Unique Services of Southwest Airlines Marketing Case Study
8 pages (2340 words) , Download 0 , Case Study
Free
The paper “Unique Services of Southwest Airlines" is a potent example of a case study on marketing. Marketing, in general, can be defined as the process of communicating to customers the value of a service. Making reference to this case study, Southwest Airlines is a local airline that has in the past operated three routes in Houston, Dallas, and San Antonio.
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Marketing of Woolworth Marketing Research Proposal
9 pages (2569 words) , Download 0 , Research Proposal
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The paper "Marketing of Woolworth" is an excellent example of a research proposal on marketing. Woolworth Limited was established in Australia in 1924 in Sydney. The Key principles adopted for Woolworth was that: “Every man, woman, and child needs a Handy place where good things are cheap”. This principle became the fundamental philosophy that has kept Woolworth within its vision.
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The Passion Fruits Market in Australia as an Ideal Area for Investment Marketing Research Paper
19 pages (4934 words) , Download 0 , Research Paper
Free
The paper “The Passion Fruits Market in Australia as an Ideal Area for Investment" is a brilliant example of a research paper on marketing. The Australian horticultural industry has a wide range of products both edible and non-edible, such as an assortment of fruits, flowers, vegetables, nuts, turfs, garden plants and different types of nurseries.
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Qatar as the apital of Sports in the Gulf Region Marketing Case Study
12 pages (3224 words) , Download 0 , Case Study
Free
This report will therefore be prepared as the first step in a marketing research project for the sporting activity. In the beginning, a review of the sporting events will be undertaken. This section is closely followed by the environmental factors, and that may affect sporting events in different ways.
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Marketing of Hilton New Delhi Janakpuri Hotel Marketing Case Study
16 pages (5367 words) , Download 1 , Case Study
Free
The paper "Marketing of Hilton New Delhi Janakpuri Hotel" is a wonderful example of a case study on marketing. In India, the hospitality industry has witnessed tremendous growth in recent years. There are several international hotels that have already been established in the Indian market and are still expanding gradually (Sharma & Sharma, 2007, p. 45).
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Brand Development and Marketing: Case of Red Bull Marketing Case Study
7 pages (1975 words) , Download 0 , Case Study
Free
The paper "Brand Development and Marketing: Case of Red Bull" is a perfect example of a case study on marketing. According to Keller (2003, p 54), brand equity refers to the strong and favorable as well as unique brand combinations that are created in the memory of the customers by the product supplier based on different ways of presenting the product or service to the market.
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Green Initiatives Undertaken by Wipro Marketing Case Study
6 pages (1713 words) , Download 0 , Case Study
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The paper "Green Initiatives Undertaken by Wipro" is an outstanding example of a marketing case study. The increased use of computers has led to an array of environmental concerns. This is because of the fact that personal computers, computer components and computer servers consume a considerable amount of energy.
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The Process Involved in Strategic Management Marketing Essay
8 pages (2270 words) , Download 0 , Essay
Free
The paper "The Process Involved in Strategic Management " is a great example of a marketing essay. It is quite evident as companies strive to ensure its future growth and profitability, there are constantly shifting on their marketing organizations to accelerate the attainment of their goals and objectives. In order to get a clear view of the roles of strategic management, it is very essential to first understand what it means.
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Marketing in Contemporary Contexts Marketing Case Study
9 pages (3112 words) , Download 0 , Case Study
Free
The paper "Marketing in Contemporary Contexts"  Is a great example of a Marketing Case Study. Marketing in a contemporary context: Case study There is a need for an effort in the examination of ethical implications of differentiated marketing and market segmentation by marketers targeting consumers of diverse groups.
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Should Companies Market to Children Marketing Essay
7 pages (1750 words) , Download 2 , Essay
Free
The paper "Should Companies Market to Children" is a perfect example of a Marketing Essay. The issue of whether or not companies should market to children has created a lot of controversies. Today many commercials are seen on TV showing toys, cereals, toothpaste, and other kids’ stuff. Many forums have complained about how companies market expensive toys, sugary cereals, etc.
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Corporate Fiascos and Their Implications Marketing Essay
11 pages (3166 words) , Download 0 , Essay
Free
The paper "Corporate Fiascos and Their Implications" Is a great example of a Marketing Essay. A business can only show well is doing or how bad is doing by use of its financial record but lately business has resulted in financial misrepresentation so as to hide their real financial status which if fully exposed will affect them in many ways but the most important one is the share price. 
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Marketing Environment for Breakfast Cereals in India and the UK Marketing Term Paper
9 pages (2535 words) , Download 0 , Term Paper
Free
The paper “Marketing Environment for Breakfast Cereals in India and the UK” is an outstanding version of a term paper on marketing. Kellogg Company started when the production of Kellogg’s Corn Flakes began at W.K. Kellogg’s newly introduced Battle Creek Toasted Corn Flakes Company in 1906 (Vasudha, 2009).
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Carlton Hotel - Positioning Strategies, and Customer Service Marketing Case Study
13 pages (3638 words) , Download 0 , Case Study
Free
The paper “Carlton Hotel - Positioning Strategies, and Customer Service” is a thoughtful example of a case study on marketing. Every organization is seeking new ways to continuously acquire, retain as well as increase business. This is due to the rising cost of losing customers. Organizations that provide services such as hotels require putting in place strategies for competitive marketing.
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Customer Relationship Management in the Hotel Industry Marketing Assignment
10 pages (2826 words) , Download 0 , Assignment
Free
The paper “Customer Relationship Management in the Hotel Industry” is a brilliant example of an assignment on marketing. Many types of research that focus on customers relationships management have shown a similar trend of recognizing the long-term value of both prospective and existing customers.
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Technologies: Hongkong and Shanghai Banking Corporation Marketing Research Paper
8 pages (2320 words) , Download 0 , Research Paper
Free
Along with it, different types of features should be provided by electronic means but the integrity This will be a step in developing relationships and will be helpful in the survival of banks in the competitive environment. Banking institutions need to provide different facilities to their customer to ensure satisfaction.
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Marketing Analysis in Aviation: Emirates Airline Marketing Essay
8 pages (2160 words) , Download 0 , Essay
Free
The paper "Marketing Analysis in Aviation: Emirates Airline" is an outstanding example of an assignment on marketing. The analysis of the market environment is very essential in the operations of any organization. This is because it provides a clear picture of the conditions that may affect the operations of the organization.
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Vodafone Entering India Market Marketing Assignment
7 pages (2077 words) , Download 0 , Assignment
Free
The paper "Vodafone Entering India Market " is a good example of a marketing assignment. Vodafone Group Plc has a lawsuit brought against it for evading paying $2.5 billion in tax to the Income Tax Department after it successfully acquired Hutchison Essar Telecom services in the month of April in 2007.
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Changes in the Hotel Industry, Summer Palace's CRM Strategies, Practices, and Loyalty Programs Marketing Case Study
8 pages (2129 words) , Download 0 , Case Study
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The paper “Changes in the Hotel Industry, Summer Palace's CRM Strategies, Practices, and Loyalty Programs” is a forceful example of a case study on marketing. Since the 1990s, the hotel industry has witnessed a growing complexity in the interactions between customers and employees, driven by rapid technological changes and the emergence of the information age.
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The Role of Strategic Marketing in an Organization Marketing Report
14 pages (3829 words) , Download 0 , Report
Free
The paper ''The Role of Strategic Marketing in an Organization'' is a wonderful example of a Marketing report. Evolving technologies combined with the dynamic global changes within the consumer demands, to a larger extent threaten even the most considered successful brands as well as established producers of both consumer and business products.
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Customer Engagement through Online Marketing Marketing Coursework
6 pages (1608 words) , Download 0 , Coursework
Free
The paper "Customer Engagement through Online Marketing" is a brilliant example of coursework on marketing. The internet and internet-related technologies have emerged as some of the greatest influences on marketing more so in gathering information. Information is collected and used in value-creating activities in the value chain.
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Marketing Strategy and Management for Soya-Energizer Marketing Case Study
15 pages (4503 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy and Management for Soya-Energizer" is a brilliant example of a case study on marketing. Soya-Energizer is a food supplement that contains high levels of protein and carbohydrates integrated into the same product. The product offers a unique option for consumers who are looking for supplements of the two vital nutrients.
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New Product Marketing Plan Marketing Case Study
15 pages (4356 words) , Download 0 , Case Study
Free
Increased products on the phone have sparked the adoption of the suitable mode of money service, rather than the traditional banking system. There are other places where bank services are unavailable and not all people are competent to use them. M-phone has come to provide an efficient, simple, and affordable mode for this.
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New Product Marketing Plan for an Organic Coffee Drink Apple-Cofi Premium Marketing Case Study
16 pages (4512 words) , Download 0 , Case Study
Free
The paper “New Product Marketing Plan for an Organic Coffee Drink Apple-Cofi Premium” is a great variant of case study on marketing. Coffee Taste Café is a new business to be established in Wollongong city, in New South Wales of Australia. The business aims to introduce a new product in the city known as the Apple-Cofi premium.
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Virgin Australia's Marketing Mix, 7Ps to Market Its Services, Social Media Promotion Marketing Case Study
14 pages (3960 words) , Download 1 , Case Study
Free
The paper “Virgin Australia's Marketing Mix, 7Ps to Market Its Services, Social Media Promotion" is an excellent example of a case study on marketing. Marketers are interested in understanding how companies utilize the marketing mix strategies in order to promote their products. This is due to the increased global competition the need for companies to focus on delivering value to their customers.
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Marketing Strategies and Business Environments of Apple Inc Marketing Case Study
16 pages (4421 words) , Download 0 , Case Study
Free
The paper "Marketing Strategies and Business Environments of Apple Inc." is a worthy example of a case study on marketing. This paper seeks to develop a marketing plan for Apple Inc. new product, iPad2 that will address the needs of a new strategic business unit. The strategic business unit, in this case, is defined as a business unit within the overall corporate identity.
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Safaricom - Target Market, Price, Place, Promotion, People, Process Marketing Case Study
13 pages (3637 words) , Download 0 , Case Study
Free
The paper “Safaricom - Target Market, Price, Place, Promotion, People, Process" is a potent example of a case study on marketing. Safaricom is a Kenyan telecommunications company that primarily offers mobile services to the Kenyan people. The company’s profile comes out as a near monopoly with a customer base that constitutes almost 77% of all mobile phone owners in the country.
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Strategic Marketing of The Tree Plantation Company Marketing Case Study
18 pages (5090 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing of The Tree Plantation Company" is a great example of a case study on marketing. The Tree Plantation Company provides wood products for the international and regional markets. The plantation industry is one of the fastest-growing industries in the globe. This is because of the high revenue the industry provides to the economic development.
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Concept of Experiential Marketing Marketing Literature review
10 pages (2849 words) , Download 0 , Literature review
Free
The paper "Concept of Experiential Marketing" is a good example of a literature review on marketing. The author of the paper seeks to analyze the concept of experiential marketing by conducting an extensive literature review and the criteria used by the retailer in applying this concept in their retail shops.
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Customer Service Product Analysis of Southwest Airlines Marketing Case Study
14 pages (3832 words) , Download 0 , Case Study
Free
The paper "Customer Service Product Analysis of Southwest Airlines" is an outstanding example of a case study on marketing. As the paper outlines, Southwest has always been known for two main things namely; it has a humorous corporate culture and has consistency in profitability for more than three decades.
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Retail Services Marketing of Australian Pacific Touring Company Marketing Case Study
9 pages (2437 words) , Download 0 , Case Study
Free
The paper "Retail Services Marketing of Australian Pacific Touring Company" is a delightful example of a case study on marketing. Australian Pacific Touring is a family-owned business which started in 1927. It focuses on delivering holiday experience that is memorable as well as life-enriching to individuals.
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Demand and Easyjet Marketing Case Study
6 pages (1615 words) , Download 0 , Case Study
Free
The paper 'Demand and Easyjet" is a good example of a marketing case study. Pricing is part of the four main factors considered to shape the market mix; the others are place, product and promotion (The Times 100; Learn marketing.Net). In pricing to achieve the appropriate market mix, the right price to sell at should be established.
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Business of Blood Bank of Delmarva Marketing Statistics Project
10 pages (4675 words) , Download 0 , Statistics Project
Free
The paper "Business of Blood Bank of Delmarva" is a delightful example of a statistics project on marketing. Unlike in the past present managers, businesses and organizations not for profit need to make smart decisions. Scholars have shown that statistics is a tool that has been used by managers across all fields to be more confident when dealing with unpredictable future thanks to available data.
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The Importance and Growth of the Social Network in Marketing Marketing Assignment
6 pages (1650 words) , Download 0 , Assignment
Free
The paper "The Importance and Growth of the Social Network in Marketing" is a wonderful example of an assignment on marketing. The Internet has an interesting history which has made marketing communication quite easy and innovative. The article First map of Australia's Twittersphere highlights the importance and growth of the social network, Twitter.
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Destination Marketing Plan for Singapore Marketing Case Study
10 pages (2735 words) , Download 0 , Case Study
Free
The paper “Destination Marketing Plan for Singapore" is an intriguing example of a case study on marketing. The current increase in development in the world tourism industry that has led to increased competition in the tourism industry has positioned Singapore as the most preferred world destination. This plan has been developed to put Singapore in a better position.
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Hongkong and Shanghai Banking Corporation Marketing Case Study
8 pages (2156 words) , Download 0 , Case Study
Free
The report also looks at the marketing mix and dwells upon the marketing environment by looking into the delivery of services by the bank. The report also looks into the manner the bank has been able to deliver on it. The report thus highlights the area that needs to be worked upon so that HSBC bank is able to deliver better services.
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Qantas Airlines: Service Marketing Analysis Marketing Case Study
8 pages (2423 words) , Download 0 , Case Study
Free
This fact is supported by Anderson that the role of marketing in strategic planning involves the identification of the most suitable long-term positions. It is fundamental to briefly explore the profile of an airline in order to gain a comprehensive insight into some of its most rudimentary undertakings founded on the needs of consumers.
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Tourism Marketing Marketing Report
23 pages (6432 words) , Report
Nobody downloaded yet
The paper ''Tourism Marketing'' is a wonderful example of a Marketing report. Caribbean Tourism Organization was established in the year 1989. The organization was formulated under the Caribbean tourist association of 1951 and the Caribbean development center of 1974.
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Franone Should Consider - Beliefs Play a Major Role in the Consumption of Water Marketing Research Paper
13 pages (3802 words) , Download 0 , Research Paper
Free
The paper “Franone  Should Consider - Beliefs Play a Major Role in the Consumption of Water” is a delightful example of a research paper on marketing. The population around the world is increasingly increasing their awareness of the importance of taking water as a dietary measure. With the knowledge that water is essential and the zeal of keeping fit, water has become quite an important commodity.
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Exploring the Marketing Strategy of Kotak Mahindra Bank Marketing Case Study
13 pages (3635 words) , Download 0 , Case Study
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The paper “Exploring the Marketing Strategy of Kotak Mahindra Bank" is a forceful example of a term paper on marketing. The vast population in the Asia Pacific, the peoples’ high saving rates and the massive economic growth has contributed greatly to the rise of the banking institution in this region.
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The Chinese Market: Compact and Small Cars Marketing Term Paper
14 pages (3946 words) , Download 0 , Term Paper
Free
The Chinese market is rapidly growing as a whole due to the increased financial status of the population. The statics results reflect well and car marketers from many companies both local and foreign are having an advantage. Most large automotive industries are currently either investing much in China or developing new small car models preferred.
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Principles and Practice of Marketing Communications Marketing Case Study
19 pages (5818 words) , Download 2 , Case Study
Free
The paper "Principles and Practice of Marketing Communications" is a perfect example of a marketing case study. The companies which provide mycoprotein food products in the United Kingdom recognize six major forces of the macro-environment that affect their marketing plans: demographic, economic, natural, technological, political and cultural forces.
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ChemCo - Relationship Management and Network Construction in the Chemical Sector Marketing Case Study
11 pages (3120 words) , Download 2 , Case Study
Free
The paper “ChemCo - Relationship Management and Network Construction in the Chemical Sector" is a potent example of a case study on marketing. In the chemical sector, ChemCo specializes in global chemicals where it produces chemical additives which are then used by other companies or manufacturers to produce and brand other products for the global market.
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Services Offered by Emirates Airline Marketing Case Study
14 pages (4162 words) , Download 0 , Case Study
Free
The paper "Services Offered by Emirates Airline" is a good example of a case study on marketing. This report uses Emirate Airline as it expounds more on the service analysis suing the 7Ps to emphasize the same. These 7Ps are positioning, price, place, promotion, people, process and physical environment which surround the air travel service which is provided by this airline.
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Advertising of Carlsberg Inc Marketing Case Study
17 pages (4580 words) , Download 0 , Case Study
Free
The paper "Advertising of Carlsberg Inc" is an outstanding example of a marketing case study. Most beer brewing companies’ excellence flourishes and exists because of success in addressing market needs. These needs are a direct reflection of consumer behavior. Therefore they are considered as a vital component of any brewery’s endeavor.
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Pepsi Ads - Advantages of the Company's Online Video Marketing Marketing Case Study
9 pages (2344 words) , Download 0 , Case Study
Free
The paper “Pepsi Ads - Advantages of the Company’s Online Video Marketing” is a  persuading example of a case study on marketing. Online video marketing is a strategy that aims to get consumers to share the message of the marketer. The message often spreads quickly and dramatically. The public often determines whether the ad is interesting enough to be aired via the internet.
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Service Product Marketing: Restaurant and Retail Store Services Marketing Term Paper
12 pages (3627 words) , Download 0 , Term Paper
Free
From an environmental psychologist's perspective, it has been discovered that the stimuli in a given environment in one way or another impact the feelings of different people as well as their behavior. Analysis of the service design elements in line with the two services herein is in relation to the Russell model of effect.
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Charity Event at High Wycombe Marketing Case Study
6 pages (1901 words) , Download 0 , Case Study
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The paper “Charity Event at High Wycombe" is an exciting variant of case study on marketing. Charity events are a crucial branch of our community as they give us the chance to give back to our own community. A charity event raises funds for self-maintenance, reach out for more people, and carry out future plans but not to make profits for the shareholders and stakeholders.
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    4151 - 4200 results of 19702 items
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