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Marketing Essays

Result for Subject Marketing:
19897 essays
A Project Stakeholder Analysis: Burj Khalifa Marketing Case Study
6 pages (1727 words) , Download 14 , Case Study
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When the Emaar Properties thought of building the world’s largest tower, it was determined to develop a tower that would be a bit higher than Taipei 100. However, finally, the Emaar Properties along with other builders and constructors created history by successfully completing a project of ‘first-of-its-kind’. 
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International Business: World Trade Organisation, International Business and, Free Trade Marketing Assignment
8 pages (2376 words) , Download 1 , Assignment
Free
Economic theory is regarded as modern theory. In the context of economic theory the relativities ignore the consideration of internal coherence and scope of explanation in order to fix attention only on congruence with the political and historical environments. But the main objective of economic theory lies in the practical policy recommendation.
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Managing Profitable Customer Relations Marketing Coursework
9 pages (2459 words) , Download 1 , Coursework
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Excellent customer service is the key to the success of every business be it a small enterprise or a multinational corporation. Customer service means people. Customer service “is the ability of an organization to constantly and consistently give the customer what they want and need,” (Howardell 2004, Para. 5).
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Environmental Analysis of Bionade Marketing Case Study
6 pages (1942 words) , Download 1 , Case Study
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The success of a company is determined by the unique strategies that it adopts in the manufacture and promotion of its commodities in the market. It should be one that can be able to convince the consumers by being able to change the perceptions they have about the already existing commodities and those that are being introduced in the market. 
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Marketing Services of Damia Spa Marketing Case Study
8 pages (2360 words) , Download 2 , Case Study
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The marketing of services requires an understanding of customers' demand and psychology. To market their services, service providers must ensure that their products are of high quality and that the customers have a smooth and good encounter. Continuous review and improvements in service provision and quality are essential in a competitive industry.
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Evaluation of the Adoption and Integration of Information and Communications Technology Marketing Coursework
7 pages (2106 words) , Download 1 , Coursework
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Information and Communications technology, commonly known as ICT can be described as an umbrella term constituting all forms of communication application devices. As such, it encompasses radio, television, handsets, software, and hardware related to network, satellite systems, and computers among other forms of media.
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Swansea Dockland Heritage Society System Specification Marketing Coursework
6 pages (1737 words) , Download 1 , Coursework
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Basically, it translates the theoretical system into logical structures that allow a developer to get an insight into the internal working of the system (Malcom & Skidmore, 2003). The represented logical structures abstract the inputs, outputs, and data flow in the system. In other words, the process and representations in the system are models. 
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International Marketing: Sony Corporation Blog Analysis Marketing Case Study
6 pages (5652 words) , Download 1 , Case Study
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First, the company sells products that are of high quality. A high-quality product is a product that is not easily destroyed. A high-quality product is a product that lasts longer than the competitor’s products. A high-quality product is a product that has been proven to retain its high-quality product status for years (Cinzkota, 2007). 
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Context Analysis and IMC Recommendation: VOLVO MOVE Marketing Coursework
8 pages (2093 words) , Download 1 , Coursework
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Pasty shops in the above-mentioned case need to select a communication strategy to create awareness on the basis of their financial resource, local presence, and target market. The success of the shop finally depends on three things, Q- the quality of the food, S-Service offered to customers, P-reasonable pricing of food items. 
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Understanding the Concept and Process of Marketing Marketing Coursework
9 pages (2323 words) , Download 1 , Coursework
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Retaining the existing customers can help in increasing the revenue generation of a company in a big way and is thus given high priority in the marketing strategies followed by various organizations. Another key marketing concept is customer profitability which means how the customers of a company add to its profitability.
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Marketing Issues Portfolio Marketing Assignment
6 pages (1963 words) , Download 1 , Assignment
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The concept of a hotel brand relates to such where the hospitality service company gains the potential of creating considerable awareness among the people about the pattern of services offered and the price and value factors. Moreover, it also relates to competitive preference reflected by the people for the hotel in gaining repetitive visits. 
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Lucozade Export Marketing Opportunity Marketing Case Study
7 pages (2150 words) , Download 1 , Case Study
Free
Once the customers get acquainted with the UK based product, the company can focus on implementing penetration pricing.  Talking in an elaborate manner, it can be mentioned that penetration pricing is the strategy of keeping a low price for the sole aim of gaining price based competitive advantage (Jain & Khanna, 2010).  
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Marketing Communications and Promotion Marketing Coursework
6 pages (1817 words) , Download 1 , Coursework
Free
Communication and marketing are two essential tools that businesses and other types of organizations adopt in their quest to reach out to their consumers and the general public. A good communication strategy that clearly indicates that an organization’s product is at the realm of the market can greatly augment a company’s sales output. 
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The Marketing Strategy of Cadbury through the 4Ps of Marketing Marketing Case Study
6 pages (2023 words) , Download 1 , Case Study
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The only issue right now that Cadbury is facing is its limited suppliers along with the increasing cost of production. Cadbury, therefore, needs to explore more suppliers other than the cocoa farms in Ghana. Also since Cadbury has a strong market position and brand loyalty, it has the ability to explore new target markets.
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Marketing Is All about the Production of Signs and Their Meanings within Contemporary Societies Marketing Coursework
8 pages (2022 words) , Download 1 , Coursework
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The definition of the term marketing has evolved over time and different authors have come up with different definitions. Marketing in the earlier days simply meant the sale of goods at the market place. Today's modern marketing concept however includes quite a number of activities; research, product planning, pricing, advertising, and selling.
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The Marketing and Communications Strategy of a British Airways Marketing Case Study
6 pages (1659 words) , Download 1 , Case Study
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Marketing is the process of planning and executing the concept of the marketing mix to create an exchange of goods/ services/ideas that satisfy consumer demand and achieve organizational objectives. A company may have a great product, but the product may taste success in the market if it is not marketed properly. 
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Buyer Behaviour: The Consumer Decision-Making Process as it relates to Replacing a Laptop Computer Marketing Coursework
8 pages (2248 words) , Download 1 , Coursework
Free
In an age where we now have capabilities of retaining within a customer relationship management (CRM) system what previous purchases were made, we can utilize this information to continuously reach out to purchasers about the new upgrades provided and the different capabilities now included along with those upgrades. 
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Value-Driven Marketing Marketing Assignment
6 pages (1701 words) , Download 1 , Assignment
Free
For Nike Company to communicate value to its customers, they must make customers feel that they are getting the value of their money when they buy Nike products. In order to communicate value, all components of value must be included such components include: quality, guarantee, response, service, knowledge, variety, and the prices.
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Purpose of SWOT Analysis, Value-driven Marketing and Market Segmentation Marketing Assignment
6 pages (1632 words) , Download 1 , Assignment
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There are two types of values, namely, perceived value and real value. One should make efforts to create both these values. Perceived value converts prospects into clients and real value helps to maintain the existing clients. To create values one must understand the customer’s needs, preferences, mindset, and emotions as accurately as possible. 
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Advertising Plan for a Business Marketing Case Study
18 pages (4621 words) , Download 1 , Case Study
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There are millions of people in social chat rooms and blog forums, therefore, Vodafone should take this into account and design advertisements that target social media users. This implies that relevant marketing methods should be used to target relevant audiences. Radio and Television advertisements should be straight forward and eye-catching.  
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The Opportunities and the Challenges of the ALDI Company Marketing Case Study
6 pages (1876 words) , Download 1 , Case Study
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Influenced by its production costs, the products of the company were quite expensive at the initial stage of the business. To mitigate this challenge, the company can take the virtue of its already built customer base and avoid making any discounts or offers for the Australian market and therefore suffice its deficit.
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Integrated Marketing Communication: Becker Surf and Sports Marketing Case Study
7 pages (2009 words) , Download 1 , Case Study
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Becker surf is one of the leading manufacturers and retailers of surf sports accessories and gears it carter’s different youth and young adults male and females who have a keen interest in surfing. The main focus of the company is to introduce heating surfboards for its customers to keep away the sharks.  
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The Relevance of Segmentation to Waitrose Supermarket Marketing Essay
7 pages (1923 words) , Download 4 , Essay
Free
Waitrose successfully researched this perception and has undertaken many activities for maintaining a greener image. The brand has also been sponsoring numerous social programs. The grocery chain actively promotes British products as well as distributes unique and high-quality products by partnering with dairies and farms.
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Aspects of Brand Architecture Models Marketing Essay
7 pages (2087 words) , Download 1 , Essay
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The hybrid branding strategy under the international brand architecture model provides a really better model than Aaker model (McLoughlin, 2010). This is because it covers all aspects of the brand. Unlike Aaker model, this model considers the fact that the company is multinational with globalization.
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Market Entry Strategy of Companies Marketing Essay
9 pages (2562 words) , Download 2 , Essay
Free
Slowly and gradually, the management of the Coca Cola Company realised and understood the seriousness of the problem. Soon after the management of the organisation adopted and implemented a unique business strategy to boost the sales growth rate of Coca Cola soft drinks. In the 1980s, Thumbs Up dominated the India soft drink market.
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Issues of Global Brand Management Marketing Essay
8 pages (2315 words) , Download 1 , Essay
Free
In the promotional advertisement, John Lewis hardly uses any emotional dialogue or branding element that can evoke emotions among customers. Rather, the company uses rational brand elements like style, fine quality dresses, value for money products and aristocracy to elicit positive brand judgement among customer.
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Forecast on iPhone 6 sales Marketing Essay
6 pages (1694 words) , Download 1 , Essay
Free
The marketing strategy embraced by Apple enables consumers to experience the technology before they could access the device. These increases the consumers urge to acquire the phone. In addition, most stores have put in place display version of the phone to increase the consumer knowledge of the phone.
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Executing Strategies in a Global Environment: Examining the Case of Federal Express Marketing Essay
6 pages (1779 words) , Download 1 , Essay
Free
This means that businesses that expand their operations across borders must employ strategies that can enable them to create and sustain their market share. In the 1990s, the term globalization became the buzzword, the beginning of the twenty-first evident does not have evidence that globalization is actually diminishing at a certain point in time.
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An Integrated Marketing Strategy for Xiaomi Brand Marketing Essay
6 pages (1634 words) , Download 2 , Essay
Free
In order to grow this potential, there was set a marketing communication objective – to build the overall image of the Xiaomi brand in the international arena, with a focus made on teenagers in Russia. In order to achieve this goal, there was developed an integrated marketing communication plan comprised of both traditional and digital marketing campaigns.
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Role of Consumers in Marketing Marketing Essay
6 pages (1687 words) , Download 1 , Essay
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From the marketing perspective, managing the interactions between the company and its customers becomes the priority. Managers within the firm can control some environmental factors while, in some cases, the company has to adopt the factors as they are and incorporate them into its decision-making process.
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Market-Oriented and Product-Oriented Approaches Marketing Essay
7 pages (2040 words) , Download 1 , Essay
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The American Marketing Association attempts to give the definition of marketing and therefore asserts that marketing is the planning and execution process in pricing, conception, distribution, and promotion of goods, ideas, and services for the creation of exchanges that lead to satisfaction of organizational and individual goals.
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The Globalization of Markets: Theodore Levitt Marketing Essay
8 pages (2307 words) , Download 1 , Essay
Free
Globalization also aided countries and markets to adopt the cultural practices of different organizations of other countries (Ali and Kaynak, 2012). This concept of globalization and homogeneity of markets is a visionary outcome of eminent economist Theodore Levitt.
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Growth Strategy for Tesco PLC Marketing Essay
8 pages (2223 words) , Download 3 , Essay
Free
The company operates stores in 12 countries in Asia and Europe and leads the UK grocery market with a market share of 30%. Since its inception in 1919, Tesco has diversified into banking, insurance, and petroleum retailing among other business interests, all operating under the umbrella of Tesco Group.
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The Globalization of Markets Marketing Essay
9 pages (2440 words) , Download 1 , Essay
Free
Interestingly, it has created a new commercial reality that standardizing consumer products in the global market, and companies can use the concept to have leverage over their rivals. Globalization in the market has created homogeneity of consumers as regional differences play a little role in either the profits realized by companies or prices pegged to products.
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Fairtrade and Ethical Consumerism Marketing Essay
8 pages (2405 words) , Download 1 , Essay
Free
The problem with human psyche is that it employs a very complex thought process and the people do not have a single value for the things neither do they have a stable and consistent utility structure (Madaan, 2009). The idea that humans have a single value and have a single preference has long been rejected.
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Changes in the Concept of Globalisation Marketing Essay
8 pages (2557 words) , Download 1 , Essay
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Gary, Wood and Pillinger (2012) criticised that increase of foreign direct investment in the global perspectives is acting as a barrier for the domestic medium and small scale firms of the country. Also, reduce in the business operations of the local firms is gradually reducing the cultural and social attachments of the consumers with local brands.
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Should Advertising to Children be Banned Marketing Essay
8 pages (2394 words) , Download 1 , Essay
Free
The freedom of expression of the media allows them to provide information within the public as long as that information does not infringe on the rights of others. The opponents of the idea of banning such advertisements argue that the public has the absolute right not to view the advertisement within the domestic homes.
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Marketing of Services: Travel Agency Marketing Essay
7 pages (2349 words) , Download 1 , Essay
Free
In the UK, the travel industry has developed over the years due to the UK’s position in the European Union zone. Many activities take place in the country that ranges from business trips to tourism in which travel agents are tasked with the provision of logistical services to the clients (Fisk et al., 2008).
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The Marketing of Services Marketing Essay
7 pages (2193 words) , Download 1 , Essay
Free
The independent book shops in London include Daunt Books, specializing in travel and literary books; Lutyens & Rubinstein, specializing in fiction and general non-fiction; Goldsboro Books, specializing in signed first editions; Forbidden Planet, science fiction, fantasy, and cult entertainment; and Claire de Rouen Books, photography and fashion (Dalton, 2014:1).
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Marketing of Travel Service Marketing Essay
8 pages (2135 words) , Download 1 , Essay
Free
A key section of the travel agency is the airlines' fraternity, which constitutes a major share of the market. Traveling reasons entail those of leisure, for holiday, to visit friends and family as well as general traveling events. it is observable that nearly a third of the customer base is from the business travelers who contribute a major share of the revenue in the industry.
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Integrated Marketing Communication Plan: MJ Freeways Marketing Case Study
6 pages (1522 words) , Download 1 , Case Study
Free
Competition in the retailing sector is highly intense, and companies must be innovative for purposes of surviving in this industry. Wall-Mart on the other hand has come up with the cost reduction techniques, whereby it is selling its products at a cheaper price when compared to the products of its competitors. 
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IKEA Marketing Analysis Marketing Case Study
6 pages (1739 words) , Download 1 , Case Study
Free
The IKEA Group has evolved into a worldwide brand of retail sales, with 127,000 employees in 41 countries and an annual turnover of 23.1 billion in sales. It is said that in Europe there are no houses or apartments where they would not find things that can be produced by IKEA. This statement is very similar to the truth  (History of IKEA, 2010).
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Marketing Fundamentals Summative Assessment Marketing Case Study
8 pages (2103 words) , Download 1 , Case Study
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In order to receive stakeholder legitimacy in its corporate social responsibility, the company needs to use free-range chicken. Currently, the company uses the UK based approved farms to supply chicken but it fails to use free-range chicken to enhance healthy and safe consumption as a way of taking care of society’s social interests. 
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Strategic Marketing of Med Thau Maree SAS Company Marketing Case Study
6 pages (1705 words) , Download 1 , Case Study
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The marketing segmentation that it used has brought a great positive impact on its growth. The company has become highly competitive in the market, and its products are fetching high demands from the customers. The company has partnered with various hotels and resorts across Europe, and it has managed to sell most of its products. 
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Possible Realistic Approach of Uber Marketing Case Study
7 pages (1956 words) , Download 3 , Case Study
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Uber is an international transportation network company that has its headquarters in San Francisco, California. This US transport company was founded in March 2009 by Garrett Camp and Travis Kalanick. The main functions of the company include developing, marketing, and operating the mobile app known as Uber mobile app. 
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Product Mix Strategy for Amazon, Google and Facebook Marketing Case Study
6 pages (1660 words) , Download 1 , Case Study
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Google has more unique visitors to the site every month than Facebook. As evaluated in 2012, the number of unique US visitors to Google was around 173 million while Facebook had slightly lesser figures at 153 million. These numbers show that Google is in a position to achieve a competitive edge over Facebook in advertising. 
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Queensland Prefabricated - Marketing Strategies Marketing Case Study
13 pages (3398 words) , Download 0 , Case Study
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The paper "Queensland Prefabricated - Marketing Strategies" is a good example of a marketing case study. Queensland Prefabricated PTY. LTD concrete product manufacturing company supplying the best and latest technology in concrete construction. Queensland Prefabricated company products include pre-tensioned concrete and prefabricate concrete.
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Marketing Management - Wallace Bakery Company Marketing Case Study
11 pages (3737 words) , Download 0 , Case Study
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The paper 'Marketing Management - Wallace Bakery Company " is a good example of a marketing case study. The significance of a marketing consultant cannot be underestimated in a business organization. As such, those organizations that really means to realize profit and at the same time maintain the competitive advantage must seek the knowledge of marketing consultant.
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Using Digital Marketing to Complement Traditional Forms of Marketing Marketing Research Proposal
12 pages (3602 words) , Download 0 , Research Proposal
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The paper "Using Digital Marketing to Complement Traditional Forms of Marketing" is a great example of a research proposal on marketing. With the increasing levels of globalization resulting from the liberalization of markets, efficient flow of information, and integration of economies, the level of competition in the market has increased tremendously.
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Feasibility of Developing Credit Card which Is Attached to the Bracelet Marketing
11 pages (3140 words) , Download 0
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The paper "Feasibility of Developing Credit Card which Is Attached to the Bracelet" is a perfect example of a marketing report. Organizations for their long-tern sustenance need to develop products and services which are based on customer requirements so that the chances of being successful through the acceptance of the product or services increase.
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