Marketing Essays

The paper "Commercialisation Plan - Pathway Company Limited " is an outstanding example of a marketing case study. Pathway Company limited is a floor cleaning equipment provider and has been in business for the last ten years. Among the products, the company provides include vacuum cleaners. For sometimes, the company has been designing a robot cleaner that is expected to be the first of its kind in the market.

Benefits of our product: There are no side effects of the product as natural sources are used. The focus is not confined to the treatment of disease but also on dengue prevention. Benefits of Services: Free awareness programs, education of community health and disease prevention, well educated, and trained professionals as a task force. 

The two adverts; ‘More than fuel Touch Screen Advert’ and ‘A different oil sands’ have opened a whole new arena of perceiving advertisement not as mere tools of promoting brands, but also as means of communication that promotes both patriotism and identity, while at the same time being educative and informative.

The following dissertation is aimed to investigate and assess the impact of online marketing messages on consumer behaviors. The dissertation also aims to analyze and explore factors impacting the online marketing and buying behavior of consumers, especially in the complex business environment.

This case study examines the extend of the impact of Branding in marketing; identify challenges and current branding and marketing trends in the wake of modern technology. It concludes by identifying Givenchy as an example of a luxurious fashion company. It recommends that the company should focus on a relative pricing strategy to expand luxurious fashion to wider consumers.

Marketing is an important aspect of any business. The creation and development of companies over the years have contributed greatly to the increased competition across all industries. Therefore, firms need to come up with effective marketing strategies in order to remain relevant in various industries.

It is important to note the link between social and environmental sustainability where environmental sustainability basically formed part of social sustainability, hence it was not easy to uphold one and not the other. Usually, once you contribute to environmental sustainability, then you are involved in social sustainability practices.

Marketing is not something that should solely be relegated to the for-profit industry. Instead, it has a level of relevance to nonprofits and organizations that seek to promote positive change within the communities they serve. Unique considerations must be analyzed and the potential for a marketing campaign should remain as primary considerations.

This coursework takes into consideration the Customer relationship management in a digital environment, which is observed as a substantial response towards the tactical challenges faced by marketing today. It also considers different models as well as challenges in digital affiliate marketing. Lastly, it lays stress on the focus of the companies on web commercialization.

Integrated marketing communication is a mechanism to combine different media channels so as to deliver a standard brand message. The major aim of organizations competing in a business environment is to achieve successful growth. This is only possible when a proper balance is maintained between coordinating and controlling.

Colgate sells its toothpaste brand depending on the chain reactions. For instance, the demand for oral hygiene products (including toothpaste) increases following a rise in the population growth rate in the local markets or the entire world. Colgate toothpaste is today in high demand with the world population currently standing at 6.85 billion people.

Purchasing behavior and consumer perception have been paid significant attention as product sale and consumer satisfaction are the ultimate goals of any marketing tools no matter whether traditional or digital. The paper has also discussed briefly the scope of convergence of both the kinds as the union of traditional and digital media has the capability of enhancing consumers’ purchasing experience.

Technological changes have induced changes in consumer buying behavior as well. The present generation is seen to make use of technology through using their mobile phones, laptops and tablets as a shopping tool. The rapid growth of internet technology has facilitated organizations to directly communicate with dealers.

In spite of having such a strong team of management, research and development unit, potential market and well-established operations, Kingfisher Airlines couldn’t retain sustain in long term because of a large no. of loopholes in the marketing plans. The airline company targeted the upper middle class of the society most of which are from the service sector.

Mam Foodco is one of the best-positioned consumer product companies in the UAE that offer a wide range of products.  Among its popular products includes Pizza, Kizardy, Halawa spread and Carlite noodles. The company has entered the hospitality industry at an opportune moment when the UAE market is becoming a favorable business market.

There is a definite link between eating habits of children and advertisements. The epidemic result of childhood obesity is stimulated by children sitting for a number of hours in front of the TV. At a young age, children have the ability to differentiate between other forms of communication and marketing.

Marketing planning is not a simple step by step approach as described in several other texts but a complex organizational and attitudinal process. The different marketing planning barriers in this paper provide an excellent marketing planning process that highlights all the significant advantages such as the creation of a competitive advantage.

The paper "Tesla’s Marketing Model in China" is a perfect example of a Marketing Research Paper. The history of Tesla dates back to 2003 when two engineers Marc Tarpenning and Martin Eberhard came together to literally ‘disrupt’ the auto industry not just in America but also globally. Their main focus was to see a global auto industry that does not necessarily rely on gasoline for its survival.

The paper 'The Concept of Service Quality' is a perfect example of a marketing assignment. Stiff competition in the market has resulted in service businesses seeking to differentiate themselves in order to increase their customer base. Delivery of service quality is one of the strategies that such businesses prioritize among other factors.

The paper "Customer Loyalty of Starbucks Coffee in Taiwan" is an outstanding example of a marketing research proposal. Yu-Te, Chin-Mei, and Hsiao (2012) conducted research to unearth the impact of corporate brand image as well as customer satisfaction on customer loyalty of Starbucks Coffee in Taiwan.

The paper “Potential Strategic Options for Walt Disney Park and Resorts International Strategic Growth”  is an intriguing example of a business plan on marketing. The amusement park industry started a long time ago in the late 19thy and early 20th century. The parks have gone evolvement from the amusement parks to theme parks.

The paper "Heart at Home Campaign by People United - Public Relations " is an outstanding example of a marketing case study. Heart at Home Campaign by People United is aimed towards promoting kindness through encouraging the exchange of gifts across the entire globe and creating a joyful and positive mood over the holiday season.

The paper "Analysis of Market Stability " is a great example of marketing coursework. Markets form a very fundamental factor in ensuring economic balance. The issue around economic markets is best understood when studied under market structures. Economists have asserted that markets are the most unstable structures and are in constant need of organization, control and regulation.

There are a lot of companies that have good strategies but fail to implement them properly, thus resulting in organizational failure. However, Apple happens to be one of the companies that have successfully implemented its strategies that include differentiating itself from competitors in terms of product design and features as well as prices.

The paper "Price as an International Market Issue" is a perfect example of marketing coursework. Global companies mainly perform international marketing, and Allsmile is one of the companies that need international marketing for their products (Gillespie & Hennessey, 2011). The marketing mix is otherwise known as the four P's of international marketing namely, price, product, promotion, and place.

The paper "UNIQLO's Market Entry Strategies in India" is a great example of a case study on marketing. UNIQLO is a Japanese company that started as a local clothier known as Men’s Shop Shoji at Ube city, Yamaguchi Area. In 1963 it expanded with 6 million yen in capital. 1984 it opened another store in Hiroshima going by the name Unique Clothing Warehouse leading to the adoption of the name UNIQLO.

The paper "Relationship between Utilitarian and Hedonic Consumer Behavior and Socially Responsible Consumption" is a perfect example of a Marketing Research Paper. Understanding the nature of a reader goes beyond reading a text. For effective comprehension one is required to conduct as a critical review on the text to identify the main ideas in the text and authors’ arguments. 

The paper “Relationship between the Fast Fashion Trend and the Consumers Buying Behaviors“ is a  provoking variant on research proposal on marketing. The changes in consumer behaviors have attracted a large number of studies. However, the changes and the market dimension ion the fashion industry has contributed to the rise of the fast fashion era.

The paper “Use Digital Medium as the Most Effective Marketing Communication Strategy” is an excellent example of a literature review on marketing. The exchange of goods and services in this case across national borders is a vital aspect of international marketing. It involves the identification of the target market as well as the analysis of the target customers.

The paper 'Marketing Strategies for Sagami Rubber Industries " is an outstanding example of a marketing case study. Sagami Rubber Industries was the first company to manufacture coloured and dotted condoms in the world. It is also ranked as the first company to produce a condom that has the ability to adjust to the PH inside a woman’s vagina.

The paper “Factors Causing Decline in Sales of Fresh Produce Category at Coles Supermarkets“ is a  worthy variant on research proposal on marketing. Customers and other purchasers in the market prefer fresh foods and vegetables compared to canned or tinned foods. However, Cole’s supermarket being one such source of the foodstuff need to take into accounts the customer needs to serve them better.

The paper 'Government Trade Intervention" is a perfect example of marketing coursework. The government has several roles which it playa in the market. One of the roles it plays in the market includes the protection of the rights and freedoms of consumers. It also seeks the ensuring of the adherence to the law by the individuals and the parties to the trade.

The paper “The Benefits and Adoption of a New Mobile App“ is an inspiring variant on research paper on marketing. The meaning of Mobile Applications (apps) refers to software programs made for hand-held devices for instance tablet computers, mobile phones, gaming consoles or Personal Digital Assistants (PDAs).

The paper 'Internal Factors and Their Influence on a Consumer’s Decision Making Process for Clothing Products" is an outstanding example of marketing coursework. Different buying situations will exhibit differences in the amount of risk and investment involved. This calls for varied decision behaviours by consumers.

The paper "Executive Chef’s Perception of the Outsourcing of the Food Supply Chain Activities" is a great example of a marketing research proposal. Outsourcing of services and products, for a long time now, has been a process through which venture reduced on production costs that would have otherwise result in increased spending.

The paper 'Consumer Moral Hypocrisy" is a perfect example of marketing coursework. Consumers purchases products that fulfill and satisfies their respective needs and requirements. The customers use numerous cues to determine the effectiveness of a product and whether to acquire the product.

The paper "Integrating Quantitative And Qualitative Methods in Community Research" is a wonderful example of a Marketing Research Paper. In examining in detail how the under 30’s go about buying indoor plants and where they are likely to shop for them the management team can make use of both qualitative and quantitative research methods.

The paper 'Marketing Segmentation, Bargaining Powers of the Buyers" is a perfect example of a marketing assignment. Marketing segmentation involves dividing the customer into a division with similar needs and wants, this allows better allocation of the firms’ resources which are limited. Due to limited resources, a firm is expected to make choices on the best way to serve a specific group of customers.

The paper "Honesty in Advertising Makeup Products in Kuwait" is a perfect example of a marketing research proposal. The cosmetic industry is one of the sectors in which players engage in deceptions, exaggerations and manipulations of consumers by advertising companies. Many fashion magazines and advertisers mislead customers, majority of who are women, that their products guarantee flawless skin, silky hair and eternal youth.

The paper “Starbucks Coffee Company - Product and Services, Foreign Entry” is a  forceful example of the report on marketing. Starbucks coffee company was founded in 1971 by three coffee aficionados at a time when selling coffee drinks and fresh roasted whole beans in a specialty store were revolutionary.

The paper "Value Proposition: Mobile Phone Advertisement" is an outstanding example of marketing coursework. In the world of business, there has been affluence of collaborations between organizations in order to perk up their business images and improve customer confidence. This is true whenever two companies or institutions come together with the sole purpose of either benefiting the community.

The paper 'Strategic Marketing Plan for the Smartphone in the Developing Countries’ Markets ' is a great example of a Marketing Case Study. The purpose of this report is to provide a strategic plan for the Smartphone – a smartphone mobile product developed and marketed by Smart Machines Inc. Details about the following topics are contained in this report.

The paper "Exporting and Importing" is an outstanding example of an essay on marketing. Globalization has led to an integrated global economy thus exportation and importation form an integral part of it. Exportation entails selling of goods and services which are produced in the country to another one. On the other hand, importing entails purchasing goods or services from another country.

Threats – The other important element I took into consideration in building my enterprise plan was the threats that my products would face in the market. The main threats were competition from established brands. I decided that my enterprise would employ co-branding as well as investment in powerful apps to position the products in the market

The paper "Construction Company's Entry into a New Country's Construction Industry" is an outstanding example of a marketing assignment. The construction industry is being annoyed continuously by risks and frequently it has been showing poor outcomes. There are a large number of risk management techniques easy to get to assist in improving this, but generally, these are based on equipped study techniques developed in the 1960s.

The paper 'A Large Customer Base of McDonald's' is a perfect example of a marketing research paper. McDonald's is one of the world's largest chains of fast-food restaurants and serves a lot of customers daily in 119 countries. This study will investigate how the company brand image enables it to retain its customers.

The paper “Gambling Industry in Australia”  is a  forceful example of the case study on marketing. The gambling industry in Australia holds a very important place and contributes towards 26 percent of the GDP. The economic reforms framed by the government have supported the gambling industry to flourish.

The paper "Tea Industry: Succeeding in the Global Market" is a wonderful example of a report on marketing. Iced-tea is growing increasingly becoming one of the most popular drinks in the world with its sales escalating all across the world. The drink is now gradually moving away from established markets such as Japan and the United States towards potentially high consumption markets.

The paper “Non-Probability Samples Management in Research”  is a  convincing example of the essay on marketing. A sample is a chosen item from a certain population. This chosen item is used for further research on the subject matter. In sampling, it is essential to make a good description of the individuals who may be left out during the sampling process.

The paper “Service Quality in Hotel Industry”  is an exciting example of the case study on marketing. Throughout my coursework, I have realized that meeting the needs of the customers is crucial in ensuring the success of any firm. This is more so in the service industry where a service quality that meets the needs of the customers is essential in encouraging them to use your service again.