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Marketing Essays

Result for Subject Marketing:
19895 essays
PESTLE and SWOT Analysis of Aston Martin Marketing Essay
7 pages (2344 words) , Download 3 , Essay
Free
Aston Martin comes under the luxury car segment and is a highly reputed brand in the global automobile market. UAE is represented as a wealthy country with high GDP having a relatively higher consumer purchasing power (Conner, 2008). This study would focus on the viability of Aston Martin entering the United Arab Emirates automobile market.
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Marketing Interview Marketing Essay
7 pages (2070 words) , Download 1 , Essay
Free
There are several types of interview sessions that can be useful in gathering relevant information for the research project. The interview approach is one of the most significant processes that can be helpful in collecting relevant data for evaluating the actual result of the research.
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Trade between Countries Marketing Essay
9 pages (2576 words) , Download 1 , Essay
Free
Today, international trade represents one of the significant elements of the GDP of any country. Since the ancient days, international trade has played a vital role in the political, social, and economic environment of any society. As per Blaug(1992), there are many significant theories that are vital for studying international trade as a subject.
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Innovative Product Marketing Research Paper
9 pages (2538 words) , Download 1 , Research Paper
Free
Presently, Nike Inc. distributes and manufactures athletics shoes to a global market, with more than 40% of sales coming from athletic sports equipment, subsidiary ventures, and apparel. Nike Inc. makes use of more than 20,000 retail accounts, Internet Web sites, Nike stores, Cole Haan stores, and Nike Towns to sell their leisure and sports products.
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A Message Without Words Marketing Essay
7 pages (1953 words) , Download 1 , Essay
Free
The ad according to Benetton was referred to as ebony and ivory. The image was by Oliviero Toscano and was taken in 1982 when there was a show that a focus of message over products that could be more effective. The picture shows two innocent girls one who is brown and one is black with the girls embracing.
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Vision and Mission Statement of Apple Inc Marketing Case Study
8 pages (2199 words) , Download 1 , Case Study
Free
Apple Inc. has been known for its wide range of quality products ranging from Apple smartphones, the Macintosh, iTunes, iPods, iOS, and apps that appear to be complimented for its devices (Lashinsky, 2012). The firm was started by Steve Jobs in 1976 and has grown to become one of today’s iconic designers, as well as, consumer electronics (Caamao, 2003).
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An Evaluation of Outsourcing Networks Dynamics amongst Partner Firms Marketing Literature review
8 pages (2629 words) , Download 1 , Literature review
Free
Outsourcing, cooperation, contract relations, and partnerships are some of the means adopted by companies to improve their activities in trying to satisfy the needs of their customers. Network outsourcing entails a company assigning a certain phase of a technological process to a partner in an attempt to improve its activities and services.
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International Culture and Communication Marketing Essay
9 pages (2629 words) , Download 1 , Essay
Free
MNCs in most cases have their head offices located in their mother countries, even though there are country and regional managers that manage their activities at country and regional levels respectively. On the other hand, organizational culture comprises of all the business customs of a given business, such as the MNCs in this case.
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Developing a Marketing Plan Marketing
7 pages (2093 words) , Download 0
Free
The paper "Developing a Marketing Plan" is an exceptional example of a business plan on marketing. Ms. Price's footwear is being held by small vending stores that specialize in footwear. Most of the stores are concentrated within the city center. The high-quality footwear with trendy colors and unique message in the packages has made Ms. Price have a following among consumers of the middle age.
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Festival and Special Event Management Marketing Research Paper
6 pages (3647 words) , Download 0 , Research Paper
Free
The paper " Festival and Special Event Management" is a great example of a Marketing Research Paper. Persons with disabilities are common in Sydney and their capabilities have never be utilized or analyzed. Many people believe persons with disabilities are incapable and therefore carrying out a sporting event would inform the community and the society of the benefits of persons with disability.
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The Power of Promotional Products Marketing Research Paper
15 pages (6054 words) , Download 0 , Research Paper
Free
The paper "The Power of Promotional Products" is a great example of a Marketing Research Paper. According to Goi (2009), the marketing mix is a conceptual structure that helps decision making managers in organizations to build up their brand to suit the needs of their customers. It is a tool that is used to establish short-term product decisions and long-term strategies. 
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Commercialisation Plan - Pathway Company Limited Marketing Case Study
14 pages (3652 words) , Download 0 , Case Study
Free
The paper "Commercialisation Plan - Pathway Company Limited " is an outstanding example of a marketing case study. Pathway Company limited is a floor cleaning equipment provider and has been in business for the last ten years. Among the products, the company provides include vacuum cleaners. For sometimes, the company has been designing a robot cleaner that is expected to be the first of its kind in the market.
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Marketing of Halt Dengue Product Marketing Case Study
7 pages (1852 words) , Download 1 , Case Study
Free
Benefits of our product: There are no side effects of the product as natural sources are used. The focus is not confined to the treatment of disease but also on dengue prevention. Benefits of Services: Free awareness programs, education of community health and disease prevention, well educated, and trained professionals as a task force. 
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Canadian Oil Sand Advertising Campaign Marketing Case Study
6 pages (1751 words) , Download 1 , Case Study
Free
The two adverts; ‘More than fuel Touch Screen Advert’ and ‘A different oil sands’ have opened a whole new arena of perceiving advertisement not as mere tools of promoting brands, but also as means of communication that promotes both patriotism and identity, while at the same time being educative and informative.
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The Impact of Online Marketing on the Buying Behavior of Consumers Marketing Dissertation
43 pages (10446 words) , Download 1 , Dissertation
The following dissertation is aimed to investigate and assess the impact of online marketing messages on consumer behaviors. The dissertation also aims to analyze and explore factors impacting the online marketing and buying behavior of consumers, especially in the complex business environment.
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Luxury Fashion Branding Strategy of Givenchy Marketing Case Study
12 pages (3201 words) , Download 10 , Case Study
Free
This case study examines the extend of the impact of Branding in marketing; identify challenges and current branding and marketing trends in the wake of modern technology. It concludes by identifying Givenchy as an example of a luxurious fashion company. It recommends that the company should focus on a relative pricing strategy to expand luxurious fashion to wider consumers.
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Theories of Strategic Marketing Marketing Coursework
8 pages (2251 words) , Download 1 , Coursework
Free
Marketing is an important aspect of any business. The creation and development of companies over the years have contributed greatly to the increased competition across all industries. Therefore, firms need to come up with effective marketing strategies in order to remain relevant in various industries.
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Three Short Reflective Pieces Marketing Assignment
7 pages (2110 words) , Download 1 , Assignment
Free
It is important to note the link between social and environmental sustainability where environmental sustainability basically formed part of social sustainability, hence it was not easy to uphold one and not the other. Usually, once you contribute to environmental sustainability, then you are involved in social sustainability practices.
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Marketing in the Third Sector Marketing Essay
6 pages (1809 words) , Download 1 , Essay
Free
Marketing is not something that should solely be relegated to the for-profit industry. Instead, it has a level of relevance to nonprofits and organizations that seek to promote positive change within the communities they serve. Unique considerations must be analyzed and the potential for a marketing campaign should remain as primary considerations.
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Digital Affiliate Marketing Marketing Coursework
9 pages (2867 words) , Download 1 , Coursework
Free
This coursework takes into consideration the Customer relationship management in a digital environment, which is observed as a substantial response towards the tactical challenges faced by marketing today. It also considers different models as well as challenges in digital affiliate marketing. Lastly, it lays stress on the focus of the companies on web commercialization.
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Impact of Changing Technology on Integrated Marketing Communications Marketing Case Study
7 pages (1975 words) , Download 1 , Case Study
Free
Integrated marketing communication is a mechanism to combine different media channels so as to deliver a standard brand message. The major aim of organizations competing in a business environment is to achieve successful growth. This is only possible when a proper balance is maintained between coordinating and controlling.
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Internal and External Environment of Colgate-Palmolive Company Marketing Case Study
11 pages (2845 words) , Download 5 , Case Study
Free
Colgate sells its toothpaste brand depending on the chain reactions. For instance, the demand for oral hygiene products (including toothpaste) increases following a rise in the population growth rate in the local markets or the entire world. Colgate toothpaste is today in high demand with the world population currently standing at 6.85 billion people.
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Traditional Versus Digital Media Marketing Coursework
8 pages (2975 words) , Download 3 , Coursework
Free
Purchasing behavior and consumer perception have been paid significant attention as product sale and consumer satisfaction are the ultimate goals of any marketing tools no matter whether traditional or digital. The paper has also discussed briefly the scope of convergence of both the kinds as the union of traditional and digital media has the capability of enhancing consumers’ purchasing experience.
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Impact of Changing Technology Upon Marketing Communication Marketing Coursework
7 pages (2297 words) , Download 2 , Coursework
Free
Technological changes have induced changes in consumer buying behavior as well. The present generation is seen to make use of technology through using their mobile phones, laptops and tablets as a shopping tool. The rapid growth of internet technology has facilitated organizations to directly communicate with dealers.
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Developing a Marketing Plan for Kingfisher Airlines Limited Marketing Case Study
7 pages (2308 words) , Download 1 , Case Study
Free
In spite of having such a strong team of management, research and development unit, potential market and well-established operations, Kingfisher Airlines couldn’t retain sustain in long term because of a large no. of loopholes in the marketing plans. The airline company targeted the upper middle class of the society most of which are from the service sector.
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Mam Foodco LLC Company Marketing Case Study
12 pages (3135 words) , Download 1 , Case Study
Free
Mam Foodco is one of the best-positioned consumer product companies in the UAE that offer a wide range of products.  Among its popular products includes Pizza, Kizardy, Halawa spread and Carlite noodles. The company has entered the hospitality industry at an opportune moment when the UAE market is becoming a favorable business market.
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The Influence of Food Advertising on Children Marketing Coursework
8 pages (2166 words) , Download 1 , Coursework
Free
There is a definite link between eating habits of children and advertisements. The epidemic result of childhood obesity is stimulated by children sitting for a number of hours in front of the TV. At a young age, children have the ability to differentiate between other forms of communication and marketing.
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Marketing Planning Barriers and Ethics Marketing Coursework
8 pages (2429 words) , Download 1 , Coursework
Free
Marketing planning is not a simple step by step approach as described in several other texts but a complex organizational and attitudinal process. The different marketing planning barriers in this paper provide an excellent marketing planning process that highlights all the significant advantages such as the creation of a competitive advantage.
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Teslas Marketing Model in China Marketing Research Paper
25 pages (6250 words) , Research Paper
Nobody downloaded yet
The paper "Tesla’s Marketing Model in China" is a perfect example of a Marketing Research Paper. The history of Tesla dates back to 2003 when two engineers Marc Tarpenning and Martin Eberhard came together to literally ‘disrupt’ the auto industry not just in America but also globally. Their main focus was to see a global auto industry that does not necessarily rely on gasoline for its survival.
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The Concept of Service Quality Marketing Case Study
7 pages (1833 words) , Download 0 , Case Study
Free
The paper 'The Concept of Service Quality' is a perfect example of a marketing assignment. Stiff competition in the market has resulted in service businesses seeking to differentiate themselves in order to increase their customer base. Delivery of service quality is one of the strategies that such businesses prioritize among other factors.
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Customer Loyalty of Starbucks Coffee in Taiwan Marketing Research Proposal
6 pages (1661 words) , Download 0 , Research Proposal
Free
The paper "Customer Loyalty of Starbucks Coffee in Taiwan" is an outstanding example of a marketing research proposal. Yu-Te, Chin-Mei, and Hsiao (2012) conducted research to unearth the impact of corporate brand image as well as customer satisfaction on customer loyalty of Starbucks Coffee in Taiwan.
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Potential Strategic Options for Walt Disney Park and Resorts International Strategic Growth Marketing
9 pages (2743 words) , Download 0
Free
The paper “Potential Strategic Options for Walt Disney Park and Resorts International Strategic Growth”  is an intriguing example of a business plan on marketing. The amusement park industry started a long time ago in the late 19thy and early 20th century. The parks have gone evolvement from the amusement parks to theme parks.
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Heart at Home Campaign by People United - Public Relations Marketing Case Study
6 pages (1664 words) , Download 0 , Case Study
Free
The paper "Heart at Home Campaign by People United - Public Relations " is an outstanding example of a marketing case study. Heart at Home Campaign by People United is aimed towards promoting kindness through encouraging the exchange of gifts across the entire globe and creating a joyful and positive mood over the holiday season.
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Analysis of Market Stability Marketing Coursework
9 pages (2622 words) , Download 0 , Coursework
Free
The paper "Analysis of Market Stability " is a great example of marketing coursework. Markets form a very fundamental factor in ensuring economic balance. The issue around economic markets is best understood when studied under market structures. Economists have asserted that markets are the most unstable structures and are in constant need of organization, control and regulation.
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Analysis of Apple Company Strategies Marketing Case Study
10 pages (2690 words) , Download 0 , Case Study
Free
There are a lot of companies that have good strategies but fail to implement them properly, thus resulting in organizational failure. However, Apple happens to be one of the companies that have successfully implemented its strategies that include differentiating itself from competitors in terms of product design and features as well as prices.
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Price as an International Market Issue Marketing Coursework
8 pages (2345 words) , Download 0 , Coursework
Free
The paper "Price as an International Market Issue" is a perfect example of marketing coursework. Global companies mainly perform international marketing, and Allsmile is one of the companies that need international marketing for their products (Gillespie & Hennessey, 2011). The marketing mix is otherwise known as the four P's of international marketing namely, price, product, promotion, and place.
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UNIQLO's Market Entry Strategies in India Marketing Case Study
8 pages (2426 words) , Download 6 , Case Study
Free
The paper "UNIQLO's Market Entry Strategies in India" is a great example of a case study on marketing. UNIQLO is a Japanese company that started as a local clothier known as Men’s Shop Shoji at Ube city, Yamaguchi Area. In 1963 it expanded with 6 million yen in capital. 1984 it opened another store in Hiroshima going by the name Unique Clothing Warehouse leading to the adoption of the name UNIQLO.
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Relationship between Utilitarian and Hedonic Consumer Behavior and Socially Responsible Consumption Marketing Research Paper
11 pages (2750 words) , Download 0 , Research Paper
Free
The paper "Relationship between Utilitarian and Hedonic Consumer Behavior and Socially Responsible Consumption" is a perfect example of a Marketing Research Paper. Understanding the nature of a reader goes beyond reading a text. For effective comprehension one is required to conduct as a critical review on the text to identify the main ideas in the text and authors’ arguments. 
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Relationship between the Fast Fashion Trend and the Consumers Buying Behaviors Marketing Research Proposal
11 pages (3251 words) , Download 0 , Research Proposal
Free
The paper “Relationship between the Fast Fashion Trend and the Consumers Buying Behaviors“ is a  provoking variant on research proposal on marketing. The changes in consumer behaviors have attracted a large number of studies. However, the changes and the market dimension ion the fashion industry has contributed to the rise of the fast fashion era.
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Use Digital Medium as the Most Effective Marketing Communication Strategy Marketing Literature review
8 pages (2355 words) , Download 0 , Literature review
Free
The paper “Use Digital Medium as the Most Effective Marketing Communication Strategy” is an excellent example of a literature review on marketing. The exchange of goods and services in this case across national borders is a vital aspect of international marketing. It involves the identification of the target market as well as the analysis of the target customers.
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Marketing Strategies for Sagami Rubber Industries Marketing Case Study
10 pages (2929 words) , Download 1 , Case Study
Free
The paper 'Marketing Strategies for Sagami Rubber Industries " is an outstanding example of a marketing case study. Sagami Rubber Industries was the first company to manufacture coloured and dotted condoms in the world. It is also ranked as the first company to produce a condom that has the ability to adjust to the PH inside a woman’s vagina.
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Factors Causing Decline in Sales of Fresh Produce Category at Coles Supermarkets Marketing Research Proposal
13 pages (3250 words) , Download 0 , Research Proposal
Free
The paper “Factors Causing Decline in Sales of Fresh Produce Category at Coles Supermarkets“ is a  worthy variant on research proposal on marketing. Customers and other purchasers in the market prefer fresh foods and vegetables compared to canned or tinned foods. However, Cole’s supermarket being one such source of the foodstuff need to take into accounts the customer needs to serve them better.
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Government Trade Intervention Marketing Coursework
7 pages (1888 words) , Download 0 , Coursework
Free
The paper 'Government Trade Intervention" is a perfect example of marketing coursework. The government has several roles which it playa in the market. One of the roles it plays in the market includes the protection of the rights and freedoms of consumers. It also seeks the ensuring of the adherence to the law by the individuals and the parties to the trade.
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The Benefits and Adoption of a New Mobile App Marketing Research Paper
30 pages (7500 words) , Research Paper
Nobody downloaded yet
The paper “The Benefits and Adoption of a New Mobile App“ is an inspiring variant on research paper on marketing. The meaning of Mobile Applications (apps) refers to software programs made for hand-held devices for instance tablet computers, mobile phones, gaming consoles or Personal Digital Assistants (PDAs).
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Internal Factors and Their Influence on a Consumers Decision Making Process for Clothing Products Marketing Coursework
17 pages (4811 words) , Download 0 , Coursework
Free
The paper 'Internal Factors and Their Influence on a Consumer’s Decision Making Process for Clothing Products" is an outstanding example of marketing coursework. Different buying situations will exhibit differences in the amount of risk and investment involved. This calls for varied decision behaviours by consumers.
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Executive Chefs Perception of the Outsourcing of the Food Supply Chain Activities Marketing Research Proposal
20 pages (5961 words) , Download 0 , Research Proposal
Free
The paper "Executive Chef’s Perception of the Outsourcing of the Food Supply Chain Activities" is a great example of a marketing research proposal. Outsourcing of services and products, for a long time now, has been a process through which venture reduced on production costs that would have otherwise result in increased spending.
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Consumer Moral Hypocrisy Marketing Coursework
16 pages (4749 words) , Download 0 , Coursework
Free
The paper 'Consumer Moral Hypocrisy" is a perfect example of marketing coursework. Consumers purchases products that fulfill and satisfies their respective needs and requirements. The customers use numerous cues to determine the effectiveness of a product and whether to acquire the product.
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Integrating Quantitative And Qualitative Methods in Community Research Marketing Research Paper
11 pages (2750 words) , Download 0 , Research Paper
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The paper "Integrating Quantitative And Qualitative Methods in Community Research" is a wonderful example of a Marketing Research Paper. In examining in detail how the under 30’s go about buying indoor plants and where they are likely to shop for them the management team can make use of both qualitative and quantitative research methods.
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Marketing Segmentation, Bargaining Powers of the Buyers Marketing Assignment
11 pages (2802 words) , Download 0 , Assignment
Free
The paper 'Marketing Segmentation, Bargaining Powers of the Buyers" is a perfect example of a marketing assignment. Marketing segmentation involves dividing the customer into a division with similar needs and wants, this allows better allocation of the firms’ resources which are limited. Due to limited resources, a firm is expected to make choices on the best way to serve a specific group of customers.
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Honesty in Advertising Makeup Products in Kuwait Marketing Research Proposal
6 pages (2055 words) , Download 0 , Research Proposal
Free
The paper "Honesty in Advertising Makeup Products in Kuwait" is a perfect example of a marketing research proposal. The cosmetic industry is one of the sectors in which players engage in deceptions, exaggerations and manipulations of consumers by advertising companies. Many fashion magazines and advertisers mislead customers, majority of who are women, that their products guarantee flawless skin, silky hair and eternal youth.
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