Free Marketing Essay Examples and Topics | Page 89

Time Management Marketing Essay

6 pages (1709 words) , Download 2 , Essay

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In order to gain critical knowledge, it was essential that I referred to a number of academic journals, the Internet was used to access the works of scholars and past studies. I also accessed a number of news and videos relating to the CSP and CSR.

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The Export Strategy for Sanyo Marketing Case Study

6 pages (1630 words) , Download 1 , Case Study

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Sanyo should seek to apply the indirect export strategy since it is a risk-free way to begin with and demands minimal involvement in the export process, therefore, allowing the company to concentrate on its domestic business.

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Develop an Export Strategy for an Organisation Marketing Research Paper

7 pages (2075 words) , Download 1 , Research Paper

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This is when two brothers from England, Charles Hurst and George began brewing beer in Kenya (Evelyn and Margaret, 2005). They formally integrated their business as a private company with the name of Kenya Breweries Ltd. The first malted barley beer was brewed in 1929 and the opening batch delivered to the New Stanley Hotel.

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Research Methodology Marketing Essay

8 pages (2130 words) , Download 2 , Essay

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It also gives an overall idea to the reader on how the researcher has approached to answer the research questions. The research methodology is focused on the “research onion” which suggests that the research work is divided into six stages and how each of them has been addressed in the research work.

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Marketing Plan: Perrys Ice Cream Marketing Business Plan

9 pages (2660 words) , Download 11 , Business Plan

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The strategies and planning are formulated keeping in mind the mission that the company carries. Perry’s Ice Cream aims to fulfill the needs of the young generations by bringing out the essence of old rustic flavor that is missing in today’s products, without affecting its freshness and quality (Source-“ About us”).

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Managing Marketing Information Marketing Research Paper

6 pages (1840 words) , Download 3 , Research Paper

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The organizations, therefore, try to determine the nature of the market structure as well as try to gather information regarding the prices of goods set by the competitors and the products manufactured by them. The paper would discuss the marketing information system and its orientations (Dhillon and Backhouse, 2000).

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Apple Inc. Marketing Marketing Case Study

7 pages (1863 words) , Download 2 , Case Study

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Value-based pricing refers to a strategy in which firms set prices when considering the amount that the client will be willing to pay to acquire products and services. This approach matches with marketing and business processes, as it is oriented to value while combining product or service affordability and benefits.

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PESTLE and SWOT Analysis of Aston Martin Marketing Essay

7 pages (2344 words) , Download 3 , Essay

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Aston Martin comes under the luxury car segment and is a highly reputed brand in the global automobile market. UAE is represented as a wealthy country with high GDP having a relatively higher consumer purchasing power (Conner, 2008). This study would focus on the viability of Aston Martin entering the United Arab Emirates automobile market.

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Marketing Interview Marketing Essay

7 pages (2070 words) , Download 1 , Essay

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There are several types of interview sessions that can be useful in gathering relevant information for the research project. The interview approach is one of the most significant processes that can be helpful in collecting relevant data for evaluating the actual result of the research.

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Trade between Countries Marketing Essay

9 pages (2576 words) , Download 1 , Essay

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Today, international trade represents one of the significant elements of the GDP of any country. Since the ancient days, international trade has played a vital role in the political, social, and economic environment of any society. As per Blaug(1992), there are many significant theories that are vital for studying international trade as a subject.

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Innovative Product Marketing Research Paper

9 pages (2538 words) , Download 1 , Research Paper

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Presently, Nike Inc. distributes and manufactures athletics shoes to a global market, with more than 40% of sales coming from athletic sports equipment, subsidiary ventures, and apparel. Nike Inc. makes use of more than 20,000 retail accounts, Internet Web sites, Nike stores, Cole Haan stores, and Nike Towns to sell their leisure and sports products.

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A Message Without Words Marketing Essay

7 pages (1953 words) , Download 1 , Essay

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The ad according to Benetton was referred to as ebony and ivory. The image was by Oliviero Toscano and was taken in 1982 when there was a show that a focus of message over products that could be more effective. The picture shows two innocent girls one who is brown and one is black with the girls embracing.

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Vision and Mission Statement of Apple Inc Marketing Case Study

8 pages (2199 words) , Download 1 , Case Study

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Apple Inc. has been known for its wide range of quality products ranging from Apple smartphones, the Macintosh, iTunes, iPods, iOS, and apps that appear to be complimented for its devices (Lashinsky, 2012). The firm was started by Steve Jobs in 1976 and has grown to become one of today’s iconic designers, as well as, consumer electronics (Caamao, 2003).

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An Evaluation of Outsourcing Networks Dynamics amongst Partner Firms Marketing Literature review

8 pages (2629 words) , Download 1 , Literature review

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Outsourcing, cooperation, contract relations, and partnerships are some of the means adopted by companies to improve their activities in trying to satisfy the needs of their customers. Network outsourcing entails a company assigning a certain phase of a technological process to a partner in an attempt to improve its activities and services.

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International Culture and Communication Marketing Essay

9 pages (2629 words) , Download 1 , Essay

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MNCs in most cases have their head offices located in their mother countries, even though there are country and regional managers that manage their activities at country and regional levels respectively. On the other hand, organizational culture comprises of all the business customs of a given business, such as the MNCs in this case.

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Developing a Marketing Plan Marketing

7 pages (2093 words) , Download 0

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The paper "Developing a Marketing Plan" is an exceptional example of a business plan on marketing. Ms. Price's footwear is being held by small vending stores that specialize in footwear. Most of the stores are concentrated within the city center. The high-quality footwear with trendy colors and unique message in the packages has made Ms. Price have a following among consumers of the middle age.

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Festival and Special Event Management Marketing Research Paper

6 pages (3647 words) , Download 0 , Research Paper

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The paper " Festival and Special Event Management" is a great example of a Marketing Research Paper. Persons with disabilities are common in Sydney and their capabilities have never be utilized or analyzed. Many people believe persons with disabilities are incapable and therefore carrying out a sporting event would inform the community and the society of the benefits of persons with disability.

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The Power of Promotional Products Marketing Research Paper

15 pages (6054 words) , Download 0 , Research Paper

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The paper "The Power of Promotional Products" is a great example of a Marketing Research Paper. According to Goi (2009), the marketing mix is a conceptual structure that helps decision making managers in organizations to build up their brand to suit the needs of their customers. It is a tool that is used to establish short-term product decisions and long-term strategies.

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Commercialisation Plan - Pathway Company Limited Marketing Case Study

14 pages (3652 words) , Download 0 , Case Study

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The paper "Commercialisation Plan - Pathway Company Limited " is an outstanding example of a marketing case study. Pathway Company limited is a floor cleaning equipment provider and has been in business for the last ten years. Among the products, the company provides include vacuum cleaners. For sometimes, the company has been designing a robot cleaner that is expected to be the first of its kind in the market.

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Marketing of Halt Dengue Product Marketing Case Study

7 pages (1852 words) , Download 1 , Case Study

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Benefits of our product: There are no side effects of the product as natural sources are used. The focus is not confined to the treatment of disease but also on dengue prevention. Benefits of Services: Free awareness programs, education of community health and disease prevention, well educated, and trained professionals as a task force.

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Canadian Oil Sand Advertising Campaign Marketing Case Study

6 pages (1751 words) , Download 1 , Case Study

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The two adverts; ‘More than fuel Touch Screen Advert’ and ‘A different oil sands’ have opened a whole new arena of perceiving advertisement not as mere tools of promoting brands, but also as means of communication that promotes both patriotism and identity, while at the same time being educative and informative.

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The Impact of Online Marketing on the Buying Behavior of Consumers Marketing Dissertation

43 pages (10446 words) , Download 1 , Dissertation

The following dissertation is aimed to investigate and assess the impact of online marketing messages on consumer behaviors. The dissertation also aims to analyze and explore factors impacting the online marketing and buying behavior of consumers, especially in the complex business environment.

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Luxury Fashion Branding Strategy of Givenchy Marketing Case Study

12 pages (3201 words) , Download 11 , Case Study

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This case study examines the extend of the impact of Branding in marketing; identify challenges and current branding and marketing trends in the wake of modern technology. It concludes by identifying Givenchy as an example of a luxurious fashion company. It recommends that the company should focus on a relative pricing strategy to expand luxurious fashion to wider consumers.

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Theories of Strategic Marketing Marketing Coursework

8 pages (2251 words) , Download 1 , Coursework

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Marketing is an important aspect of any business. The creation and development of companies over the years have contributed greatly to the increased competition across all industries. Therefore, firms need to come up with effective marketing strategies in order to remain relevant in various industries.

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Three Short Reflective Pieces Marketing Assignment

7 pages (2110 words) , Download 1 , Assignment

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It is important to note the link between social and environmental sustainability where environmental sustainability basically formed part of social sustainability, hence it was not easy to uphold one and not the other. Usually, once you contribute to environmental sustainability, then you are involved in social sustainability practices.

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Marketing in the Third Sector Marketing Essay

6 pages (1809 words) , Download 1 , Essay

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Marketing is not something that should solely be relegated to the for-profit industry. Instead, it has a level of relevance to nonprofits and organizations that seek to promote positive change within the communities they serve. Unique considerations must be analyzed and the potential for a marketing campaign should remain as primary considerations.

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Digital Affiliate Marketing Marketing Coursework

9 pages (2867 words) , Download 1 , Coursework

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This coursework takes into consideration the Customer relationship management in a digital environment, which is observed as a substantial response towards the tactical challenges faced by marketing today. It also considers different models as well as challenges in digital affiliate marketing. Lastly, it lays stress on the focus of the companies on web commercialization.

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Impact of Changing Technology on Integrated Marketing Communications Marketing Case Study

7 pages (1975 words) , Download 1 , Case Study

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Integrated marketing communication is a mechanism to combine different media channels so as to deliver a standard brand message. The major aim of organizations competing in a business environment is to achieve successful growth. This is only possible when a proper balance is maintained between coordinating and controlling.

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Internal and External Environment of Colgate-Palmolive Company Marketing Case Study

11 pages (2845 words) , Download 5 , Case Study

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Colgate sells its toothpaste brand depending on the chain reactions. For instance, the demand for oral hygiene products (including toothpaste) increases following a rise in the population growth rate in the local markets or the entire world. Colgate toothpaste is today in high demand with the world population currently standing at 6.85 billion people.

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Traditional Versus Digital Media Marketing Coursework

8 pages (2975 words) , Download 3 , Coursework

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Purchasing behavior and consumer perception have been paid significant attention as product sale and consumer satisfaction are the ultimate goals of any marketing tools no matter whether traditional or digital. The paper has also discussed briefly the scope of convergence of both the kinds as the union of traditional and digital media has the capability of enhancing consumers’ purchasing experience.

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Impact of Changing Technology Upon Marketing Communication Marketing Coursework

7 pages (2297 words) , Download 2 , Coursework

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Technological changes have induced changes in consumer buying behavior as well. The present generation is seen to make use of technology through using their mobile phones, laptops and tablets as a shopping tool. The rapid growth of internet technology has facilitated organizations to directly communicate with dealers.

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Developing a Marketing Plan for Kingfisher Airlines Limited Marketing Case Study

7 pages (2308 words) , Download 1 , Case Study

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In spite of having such a strong team of management, research and development unit, potential market and well-established operations, Kingfisher Airlines couldn’t retain sustain in long term because of a large no. of loopholes in the marketing plans. The airline company targeted the upper middle class of the society most of which are from the service sector.

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Mam Foodco LLC Company Marketing Case Study

12 pages (3135 words) , Download 1 , Case Study

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Mam Foodco is one of the best-positioned consumer product companies in the UAE that offer a wide range of products. Among its popular products includes Pizza, Kizardy, Halawa spread and Carlite noodles. The company has entered the hospitality industry at an opportune moment when the UAE market is becoming a favorable business market.

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The Influence of Food Advertising on Children Marketing Coursework

8 pages (2166 words) , Download 1 , Coursework

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There is a definite link between eating habits of children and advertisements. The epidemic result of childhood obesity is stimulated by children sitting for a number of hours in front of the TV. At a young age, children have the ability to differentiate between other forms of communication and marketing.

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Marketing Planning Barriers and Ethics Marketing Coursework

8 pages (2429 words) , Download 1 , Coursework

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Marketing planning is not a simple step by step approach as described in several other texts but a complex organizational and attitudinal process. The different marketing planning barriers in this paper provide an excellent marketing planning process that highlights all the significant advantages such as the creation of a competitive advantage.

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Teslas Marketing Model in China Marketing Research Paper

25 pages (6250 words) , Research Paper

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The paper "Tesla’s Marketing Model in China" is a perfect example of a Marketing Research Paper. The history of Tesla dates back to 2003 when two engineers Marc Tarpenning and Martin Eberhard came together to literally ‘disrupt’ the auto industry not just in America but also globally. Their main focus was to see a global auto industry that does not necessarily rely on gasoline for its survival.

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The Concept of Service Quality Marketing Case Study

7 pages (1833 words) , Download 0 , Case Study

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The paper 'The Concept of Service Quality' is a perfect example of a marketing assignment. Stiff competition in the market has resulted in service businesses seeking to differentiate themselves in order to increase their customer base. Delivery of service quality is one of the strategies that such businesses prioritize among other factors.

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Customer Loyalty of Starbucks Coffee in Taiwan Marketing Research Proposal

6 pages (1661 words) , Download 0 , Research Proposal

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The paper "Customer Loyalty of Starbucks Coffee in Taiwan" is an outstanding example of a marketing research proposal. Yu-Te, Chin-Mei, and Hsiao (2012) conducted research to unearth the impact of corporate brand image as well as customer satisfaction on customer loyalty of Starbucks Coffee in Taiwan.

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Potential Strategic Options for Walt Disney Park and Resorts International Strategic Growth Marketing

9 pages (2743 words) , Download 0

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The paper “Potential Strategic Options for Walt Disney Park and Resorts International Strategic Growth” is an intriguing example of a business plan on marketing. The amusement park industry started a long time ago in the late 19thy and early 20th century. The parks have gone evolvement from the amusement parks to theme parks.

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Heart at Home Campaign by People United - Public Relations Marketing Case Study

6 pages (1664 words) , Download 0 , Case Study

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The paper "Heart at Home Campaign by People United - Public Relations " is an outstanding example of a marketing case study. Heart at Home Campaign by People United is aimed towards promoting kindness through encouraging the exchange of gifts across the entire globe and creating a joyful and positive mood over the holiday season.

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Analysis of Market Stability Marketing Coursework

9 pages (2622 words) , Download 0 , Coursework

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The paper "Analysis of Market Stability " is a great example of marketing coursework. Markets form a very fundamental factor in ensuring economic balance. The issue around economic markets is best understood when studied under market structures. Economists have asserted that markets are the most unstable structures and are in constant need of organization, control and regulation.

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Analysis of Apple Company Strategies Marketing Case Study

10 pages (2690 words) , Download 0 , Case Study

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There are a lot of companies that have good strategies but fail to implement them properly, thus resulting in organizational failure. However, Apple happens to be one of the companies that have successfully implemented its strategies that include differentiating itself from competitors in terms of product design and features as well as prices.

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Price as an International Market Issue Marketing Coursework

8 pages (2345 words) , Download 0 , Coursework

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The paper "Price as an International Market Issue" is a perfect example of marketing coursework. Global companies mainly perform international marketing, and Allsmile is one of the companies that need international marketing for their products (Gillespie & Hennessey, 2011). The marketing mix is otherwise known as the four P's of international marketing namely, price, product, promotion, and place.

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UNIQLO's Market Entry Strategies in India Marketing Case Study

8 pages (2426 words) , Download 6 , Case Study

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The paper "UNIQLO's Market Entry Strategies in India" is a great example of a case study on marketing. UNIQLO is a Japanese company that started as a local clothier known as Men’s Shop Shoji at Ube city, Yamaguchi Area. In 1963 it expanded with 6 million yen in capital. 1984 it opened another store in Hiroshima going by the name Unique Clothing Warehouse leading to the adoption of the name UNIQLO.

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Relationship between Utilitarian and Hedonic Consumer Behavior and Socially Responsible Consumption Marketing Research Paper

11 pages (2750 words) , Download 0 , Research Paper

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The paper "Relationship between Utilitarian and Hedonic Consumer Behavior and Socially Responsible Consumption" is a perfect example of a Marketing Research Paper. Understanding the nature of a reader goes beyond reading a text. For effective comprehension one is required to conduct as a critical review on the text to identify the main ideas in the text and authors’ arguments.

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Relationship between the Fast Fashion Trend and the Consumers Buying Behaviors Marketing Research Proposal

11 pages (3251 words) , Download 0 , Research Proposal

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The paper “Relationship between the Fast Fashion Trend and the Consumers Buying Behaviors“ is a provoking variant on research proposal on marketing. The changes in consumer behaviors have attracted a large number of studies. However, the changes and the market dimension ion the fashion industry has contributed to the rise of the fast fashion era.

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Use Digital Medium as the Most Effective Marketing Communication Strategy Marketing Literature review

8 pages (2355 words) , Download 0 , Literature review

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The paper “Use Digital Medium as the Most Effective Marketing Communication Strategy” is an excellent example of a literature review on marketing. The exchange of goods and services in this case across national borders is a vital aspect of international marketing. It involves the identification of the target market as well as the analysis of the target customers.

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Marketing Strategies for Sagami Rubber Industries Marketing Case Study

10 pages (2929 words) , Download 1 , Case Study

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The paper 'Marketing Strategies for Sagami Rubber Industries " is an outstanding example of a marketing case study. Sagami Rubber Industries was the first company to manufacture coloured and dotted condoms in the world. It is also ranked as the first company to produce a condom that has the ability to adjust to the PH inside a woman’s vagina.

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Factors Causing Decline in Sales of Fresh Produce Category at Coles Supermarkets Marketing Research Proposal

13 pages (3250 words) , Download 0 , Research Proposal

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The paper “Factors Causing Decline in Sales of Fresh Produce Category at Coles Supermarkets“ is a worthy variant on research proposal on marketing. Customers and other purchasers in the market prefer fresh foods and vegetables compared to canned or tinned foods. However, Cole’s supermarket being one such source of the foodstuff need to take into accounts the customer needs to serve them better.

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Government Trade Intervention Marketing Coursework

7 pages (1888 words) , Download 0 , Coursework

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The paper 'Government Trade Intervention" is a perfect example of marketing coursework. The government has several roles which it playa in the market. One of the roles it plays in the market includes the protection of the rights and freedoms of consumers. It also seeks the ensuring of the adherence to the law by the individuals and the parties to the trade.

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Marketing Essays