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Marketing Essays

Result for Subject Marketing:
19895 essays
Advertising Critique Marketing Report
8 pages (2246 words) , Download 1 , Report
Free
The first one simply confuses the customer, while the second one presents its message in the simplest of manner. The second one shows that it identifies with the consumer by understanding and addressing their problem, while the second one poses that it has used an image just for the sake of using an image.
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The Social Marketing Activities of Tesco Marketing Case Study
6 pages (1859 words) , Download 2 , Case Study
Free
Tesco is one of the biggest giants in the retail industry. In terms of revenues, Tesco occupies the third position in the global market, just behind Wal-Mart and Carrefour. Founded in 1919 by Jack Cohen in East London, Tesco has now spread to more than 4800 locations worldwide. Over the past few years, Tesco has seemed to understand the need and importance of social marketing or corporate social responsibility.
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Advertising in the Techno-Sphere Marketing Literature review
7 pages (1946 words) , Download 1 , Literature review
Free
The organizations that advertize through the magazines have understood their magazine audiences. For example, the way in which an ad for a product appears in a sports magazine is different from the way the ad for the same product appears in a family magazine. However, the minds of consumers can consume everything that is offered by the advertisers, even trash.
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Slender Vision Ltd Activity Analysis Marketing Case Study
6 pages (1986 words) , Download 1 , Case Study
Free
In this study, we are using total sales data together with other useful information that is stored by the assistant managing director of SVL. Descriptive statistics were used to provide summaries of the information, which makes it easier to compare and analyze different types of data.  Correlation and regression was another useful feature of Minitab, which was applied to see which factors may affect the total sales and to what extent. 
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IPhone Marketing and Strategy Marketing Case Study
9 pages (2390 words) , Download 2 , Case Study
Free
The company used a demo strategy online which showed users what they could expect with the new iPhone, which created a sort of viral marketing phenomenon where word of the new iPhone was spread across the Internet. It had even been called the “Jesus phone” because technology users believed that it was so highly revolutionary in concept.
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Sex Sells, but Only When Used Intelligently Marketing Article
10 pages (2744 words) , Download 2 , Article
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Since the beginning of the century, sex has been an important element used in advertisements to attract consumers’ attention to the product. Today, consumers find themselves surrounded by advertisements that attempt to arouse attention and purchase intention with highly sexual images rather than the actual product attributes.
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Car Market in UK-Situation Based Analysis Marketing Case Study
8 pages (2237 words) , Download 1 , Case Study
Free
The premium segment would comprise the customers who are above the average income group. In the case of Volkswagen brands like Golf, Beetle, Jetta, Scirocco, Tiguan, Eos which fall in the price range of 12000-14000 pounds would cater to this segment. In the case of TATA motors, few models of jaguar brands may serve as competitors in this segment.
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Super Jams Critical Success Factors and Strategic Future Growth Marketing Case Study
8 pages (2919 words) , Download 1 , Case Study
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It has often been said that the organizational culture must be one of normative innovation rather than ordinary value-centric behavior. In other words, critical success factors are diverse and complex but yet innovation-related critical success factors at Super Jam have enabled it to ride the crest of the marketing success wave.
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Role of Client Quantity Surveyor Marketing Case Study
7 pages (1957 words) , Download 4 , Case Study
Free
Modern quantity surveyors play an integral role in managing construction projects. Both Client Quantity and Contractor’s Quantity surveyor have similar knowledge and experience, but their roles differ depending on the one who has employed them. The client’s surveyor ensures that the client gets value for their money with a possibility of value increased asset with high-quality standards. 
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Internet Marketing in the Case of Fly Monarch Airlines Marketing Case Study
14 pages (3981 words) , Download 1 , Case Study
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The firm’s website is offered for a variety of tasks – online booking, provision of information on the firm’s destinations, the firm’s performance as well as the additional services provided by the firm (see corporate website). The specific website can be criticized using the theories presented in the previous section.
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Product and Pricing Strategy - Customized Cell Phones Marketing Case Study
6 pages (1598 words) , Download 2 , Case Study
Free
Pricing strategies play a significant role in marketing efforts, and the differences in pricing strategies are bound to happen as operators have to fight a more complex pricing with more varied pricing plans and greater subtlety of pricing options and use of techniques because of operating in a “smart industry” (Pricing Strategies, 2006).
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Online Community of Apple iPhone 4 Marketing Case Study
7 pages (1832 words) , Download 1 , Case Study
Free
Apple Hosts are also the employees of the company and they are responsible to gather technical feedback and forwarding it to the Apple group and they also identify suitable content for Apple's knowledge base. Apple Employees assist the users in the company’s products and they are the volunteer personnel participating in the forum.
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Marketing Techniques for Caterpillar Brand Marketing Report
8 pages (2055 words) , Download 1 , Report
Free
The report starts with a discussion on marketing in a global world, the various aspects that influence the marketing mix and strategy of any organization. Market segmentation and its importance to target the appropriate market is discussed. Branding and its peripherals are explained. A comparison between the brand logo and a competitive brand logo is done. The marketing mix of one of the products from caterpillars is scrutinized and analyzed.
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KFC Marketing Objectives Assessment Marketing Case Study
7 pages (1930 words) , Download 1 , Case Study
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Kentucky Fried Chicken or commonly known as KFC has been in the industry for a long period of time now. The company has been able to spread its operations to over 90 different countries across the world. KFC has become every house name and the recognition of the brand and its various products are wide and well known. The company caters to a niche market and focuses on customer satisfaction at all levels of the company.
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Product Life Cycle and Cost Recovery Performance Marketing Literature review
6 pages (1770 words) , Download 1 , Literature review
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Nowadays, in order to survive the challenges imposed by the current economic scenario and market situation, many companies are introducing innovations in their products in order to add more value to and operate profitably at each stage of production. Every product has a certain lifetime. And these products pass through different stages of introduction, growth, maturity and decline.
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Changes in Marketing Marketing Literature review
8 pages (2455 words) , Download 1 , Literature review
Free
Today’s consumer is entirely different than the customer of past decade and organizations now increasingly find it difficult to meet the changing consumer needs and demands. As a result of these changes, marketing as a concept has changed radically as old concepts of focusing on 4Ps has now changed. Companies now focus on the brand building which is slowly overtaking the traditional manners in which organizations use to market their products.
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Marketing Opportunities for the Entertainment Industry Marketing Report
6 pages (1810 words) , Download 2 , Report
Free
In future, the global entertainment industry would be most prominently driven by China. The industry would also have to adjust itself along with the changes in technology and trends in consumer behaviour. It is also seen that the entertainment industry is confronted with stiff competition from the cultural and sports sectors. These two sectors have been increasingly growing in terms of popularity and consumer spending.
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The Concept of International Marketing Marketing Essay
8 pages (2332 words) , Download 1 , Essay
Free
The international advertising may comprise developing a corporate image or promoting a global brand. It can also be used for introducing products and services on a regional basis. Peebles and Ryans assert that the most important issue in international marketing strategy is whether to go in for a global or regional advertising campaign.
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The Gales of Creative Destruction Marketing Assignment
18 pages (5359 words) , Download 1 , Assignment
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One shortcoming of the model exists in the fact that how to differentiate a changing organisation from a learning organisation. An organisation can be a changing organisation which goes for radical or incremental change, initiates a whole business process reengineering but still cannot achieve success.
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Marketing Plan of Customized Electronic Notebooks Marketing Case Study
6 pages (1728 words) , Download 1 , Case Study
Free
The product will be sold in the Australian market which will be divided into geographical segments. Our products will be manufactured in Australia and in the beginning we will only sell in Australia and overseas (if the customer accepts to pay shipping cost). The specialized traders and importers will be also attracted to distribute our products through their channels.
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Destination Marketing and Sydney Marketing Literature review
11 pages (3194 words) , Download 2 , Literature review
Free
Consumer satisfaction is a post-consumption evaluation (Test and Wilton, 1988) of the product or service acquired. According to Kazak and Remington (2000), meeting tourist’s expectations through experience considerably impacts on the tourist’s choice of the holiday destination, the satisfaction from a hotel's products and services, and the decision to visit the destination in the future.
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Advertising and Pomotion Overseas Marketing Coursework
11 pages (5034 words) , Download 1 , Coursework
Free
Over the years, P&G effectively develop consumer intimacy through the use of customized marketing campaign. A customized marketing campaign enables the company and advertisers to work together and come up with the best strategy to make the target consumers respond positively to its advertising and promotional activities.  
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The Companys Approaches to Managing Strategic Change Marketing Term Paper
12 pages (3312 words) , Download 1 , Term Paper
Free
The company continuously outperforms even the majority of its large-scale competitors by maintaining a low-cost pricing structure and by outsourcing internal staff responsibilities. The company experiences tremendous growth with each passing year, making it a powerful competitive entity in the European market.
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The Advantages and Disadvantages of the Market Structure of Monopoly Marketing Assignment
12 pages (3000 words) , Download 1 , Assignment
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A natural monopoly is more advantageous on the part of a business enterprise in the sense that the company has the power to dominate the entire local market. In the absence of government intervention and regulation, the company can easily dictate the price in exchange for the product and services they offer to the public.
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A Strategic Plan for Toyota Motors Marketing Term Paper
14 pages (3738 words) , Download 1 , Term Paper
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Industry opportunities and threats were identified after analyzing the external environment using Porter’s five forces model. The company’s strengths and weaknesses were also identified using the value chain and financial analysis. The third part was devoted to the preparation of corporate strategies bases on identified industry opportunities,
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Influences on Decision-Making Marketing Essay
14 pages (3637 words) , Download 1 , Essay
Free
Consumer behavior is what the whole marketing theory and concepts are based on. By studying consumer behavior, marketers hope to find the reason why the consumer wants to buy a certain product. It aims to help and identify how people make their buying decisions and also the factors that influence those decisions.
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How Advertisers Manipulate Consumers Marketing Essay
8 pages (2366 words) , Download 2 , Essay
Free
An advertisement refers to a means of communication that is paid via a medium that is non-personal where the person sponsoring it is identified. It has its massage controlled to a certain extent. Advertisements can be talking about sponsorship, underwriting, placement of a certain product or even creating general publicity to the public. Advertisements can be delivered through several media modes such as radio, internet, magazines and television.
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Research Approach: Qualitative and Quantitative Methods Marketing Coursework
6 pages (1615 words) , Download 1 , Coursework
Free
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The US vs Nissan in Germany Marketing Case Study
11 pages (3041 words) , Download 1 , Case Study
Free
Through an effective word-of-mouth advertisement, it would be easier for Nissan U.S. and Germany to grab a portion of market share in the automobile industry. As part of the emergency strategy, Nissan should create a strong customer complaint service to enable the company to resolve some technical problems before it goes out to the public.
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Market Segmentation of Nokia Marketing Case Study
6 pages (2081 words) , Download 2 , Case Study
Free
Aside from the use of traditional marketing communication techniques such as the typical face-to-face communication or public relations (Fulk, Schmitz, & Steinfield, 1990: pp. 117 – 140), Nokia’s marketing manager should consider integrating the traditional marketing communication strategies with modern ones particularly the use of the online marketing.
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Retail Marketing of Tesco Marketing Case Study
8 pages (2317 words) , Download 1 , Case Study
Free
Brand loyalty is easily acquired by retailers due to the uniqueness of private label products and services, as compared with products of national brands that are sold and bought all over the country. In this regard, brand loyalty is another imperative benefit of selling private label companies in different retail outlets.
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The Standard Consumer Decision Process Model Marketing Case Study
7 pages (1772 words) , Download 1 , Case Study
Free
If to analyze the two models we will clearly see a lot of similarities between the conventional model and the real-world model. Both of these models consist of a series of processes that eventually lead to making a purchase. This means that making a final purchase is not a random behavior but there are other processes associated with it. Similarly, both models rely on information search, evaluation of alternatives, and post-purchase behavior.
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The Historical Development of Public Relations Marketing Essay
7 pages (1983 words) , Download 1 , Essay
Free
Public relations refer to the practice whereby organizations manage their communication with the members of the public. It provides an opportunity for the public to learn more regarding an organization’s activities and other information that can help them to improve their quality of life. Even though different information and news are understood differently by the public, an organization gains from the exposure.
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The Buying Behavior of University Students Marketing Research Paper
11 pages (3108 words) , Download 1 , Research Paper
Free
This project is a research on the buying behavior of university students while buying laptop products. In this study, a survey was conducted to investigate the thoughts of male and female students regarding the importance and costs of laptop products. It was found that most university students own a laptop computer and that students tend to consider the following features as important in a laptop. 
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How Restaurants Have Changed Marketing Strategy to Survive Recession Marketing Research Proposal
6 pages (1800 words) , Download 1 , Research Proposal
Free
Moreover, the researcher will endeavor to identify any changes in marketing strategies of the restaurants that contributed effectively in extending the period of survival of such businesses in the UK. Finally, the most important goal of this research is to relate findings with examples from ground realities that will ensure a practical perspective of the statement effectively.
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Improving Brand Loyalty through Brand Image of Starbucks Company Marketing Dissertation
60 pages (9327 words) , Download 1 , Dissertation
Future research should allow ample time to plan, conduct, evaluate, allow for feedback, findings, and to put the solutions of the findings into action.  As time seemed to be a factor and did not give much leeway for situations and issues that arose more planning, promotion, and timing should be allowed in future research. This will accommodate some of the setbacks that were experienced in this study.
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Service Marketing Management in Ebay Marketing Case Study
11 pages (2932 words) , Download 1 , Case Study
Free
Access to the panel can be provided through phone or online chat and if required, a small fee can be charged from buyers for using the facility. Quality of eBay services can also be measured through satisfaction surveys of customers. These surveys can further pinpoint the main areas of concern for the business.
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Reflection on Service Marketing and Management Marketing Essay
6 pages (1554 words) , Download 1 , Essay
Free
I believe that people will never forget about the services given by service-based organizations like restaurants, beauty parlours, consultancy firms etc. And when it comes to the restaurant or the food industry you have to put your ‘Customer first’ or ‘Customer is the King’. I have learnt that hospitality is the most important thing after the food quality.
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Best Practice Approach in Marketing Marketing Coursework
9 pages (2421 words) , Download 1 , Coursework
Free
Marketing is a very comprehensive and ever-changing term. Its latest definition by the American Marketing Association is “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
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Airline Industry Marketing Case Study
8 pages (2281 words) , Download 1 , Case Study
Free
The target market for Southwest Airlines is that segment of the market who wants to reach their destination on time with the minimum cost possible. The primary target market for American Airlines is the corporate flyers who are seeking to fly for their business needs. High-spending people who are young and single are the target market for Korean Air who want true luxury filled flying experience.
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Psychology of Advertising Marketing Term Paper
8 pages (2426 words) , Download 1 , Term Paper
Free
Again I asked about the colorful decorations both in and around the cabin. She has explained the importance of color in advertising to me. “BLACK suggests authority, power, boldness, seriousness. BLUE suggests security, authority, faithfulness, and dignity. BROWN suggests richness, politeness, helpfulness, and effectiveness.
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The Key Traits and Bases of Success of the Marketing Strategy of Online Retailers Marketing Coursework
6 pages (1845 words) , Download 1 , Coursework
Free
The Internet, Intranet, and call center technologies have changed strategy and marketing strategy practices. They have sparked the growth of new types of business and have affected the business models, strategies, and tactics of competitors, across industries and sectors. One sector that has profited from this technological revolution is retailing.
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UK's Regulatory System Marketing Report
6 pages (1600 words) , Download 1 , Report
Free
Historically, two approaches were adapted to regulate the financial services industry i.e. multiple institutions overseeing the industry and single-institution performing the same job. Both approaches have their limitations and strengths and historically, it has been observed that countries adapted both these approaches with a certain degree of failure and success.
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The Role of Market Segmentation Marketing Essay
6 pages (1642 words) , Download 1 , Essay
Free
For example, the weather conditions in England are fairly unpredictable with warm summers and cold winters with a fair bit of rainfall throughout the year which gives scope for varieties of body lotions. Light body lotions are basically used in summer along with heavier moisturizer to protect one’s skin from dryness.
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Marketing Communication Tools Briefing Document Marketing Essay
7 pages (1854 words) , Download 2 , Essay
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The company will have to come up with the cost of gaining an additional customer then calculate the estimated amount from the multiplication of the number of customers and the cost. This method is accurate and also depends on the accuracy of the data. Objective and task method is the appropriate method of determining the budget allocation. This is because the company will need to evaluate its progress.  
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Service Pricing and Marketing Marketing Essay
6 pages (1674 words) , Download 1 , Essay
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Hotels and other service provider’s facilities are characterized by congestions, limited space, poor air conditions, and high levels of environmental pollution. This has negatively impacted customer satisfaction on the services provided leading to most affected business service providers in these sectors losing customers (Christopher Lovelock). 
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Marketing Communication Strategies of TESCO Marketing Case Study
17 pages (4970 words) , Download 1 , Case Study
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Selecting appropriate media can minimize the cost but maximize the effect, it is popular to advertising on the movable billboard at every bus stop. The cheapest advertising might be the advertising balloon or giving tissues with the advertisement on the packaging. However, it is not suitable for TESCO’s brand images.
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Studying Consumer Behavior Marketing Coursework
6 pages (1565 words) , Download 1 , Coursework
Free
Heuristics are often referred to as the rule of thumb imprints which people use as a means of taking a consumer-centric decision. Consumers are driven by certain fixations that they feel are perfect to be executed and hence they pay attention towards attaining a commercial good while remaining in the confines of their avid fixations. 
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Fashion Consumer Behavior Marketing Essay
6 pages (1561 words) , Download 1 , Essay
Free
Fashion consumers believe that class and style are some of the most significant aspects when it comes to buying what they eventually seek to purchase. They are of the view that fashion is not a long-lasting entity and hence it should be treated as such because it wears out with the passage of time.
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Marketing Programme Elements: Red Bull Marketing Essay
7 pages (1839 words) , Download 1 , Essay
Free
A thorough analysis of the marketing program of Red Bull concludes that initially the company was established to produce a single product, but later it started to slightly modify its energy drinks to different types. Presently, Red Bull is having a large number of customers across the globe from more than a hundred countries.
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