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Marketing Essays

Result for Subject Marketing:
19914 essays
McDonald's and Globalization Marketing Coursework
11 pages (3183 words) , Download 1 , Coursework
Free
The jobs were distributed in various categories as per the skills, competence level, and qualifications of each employee. Cashiers, food packing staff, food making staff, cleaning staff, employees dealing with drive-through customers, cashiers and supervisors were all working to avoid any mishaps and quality compromising act.
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The Strategic Issue of Newspaper Paywalls Marketing Case Study
7 pages (2007 words) , Download 1 , Case Study
Free
Felix Salmon adds another aspect of the paywall that may not be immediately evident from this news release, reporting that “traffic has fallen off a cliff, from 21 million to 2.7 million page views per month” for these same sites. (Reuters, 2010) From these statistics, the 200,000 paid subscribers are only viewing on average 10 pages or news articles per month.
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Marketing Analysis - Charity Marketing Coursework
12 pages (3736 words) , Download 1 , Coursework
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The charitable sector offers its citizens a variety of services such as care, support, accommodations, and counseling, training to the children or families, people with disabilities, the unemployed, older people and also offers its services to those who are suffering from different harmful addictions, the homeless people and the refugees.
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Hospitality Service and Facilities Management Marketing Report
6 pages (2065 words) , Download 1 , Report
Free
Competition of Our Sandwich Store is café bars, pubs, and supermarkets which are also located around the vicinity of a university or campus. One of the café bars that I have checked on the internet, the Napoleon House café opens from 11:00 a.m.to 1l:00 p.m. that serves local sandwiches, soups, salads, and jambalayas.
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Marketing Research of Swing Jacket Inc Marketing Research Proposal
10 pages (2825 words) , Download 2 , Research Proposal
Free
The questionnaire will have two main sections; one on the demographic factors and then the main survey questions. The demographic profiles of the consumers will include questions on the socio-demographic characteristics of the consumers which include age, gender, socio-economic status, the number of years using Swing Jacket Inc. jackets among others.
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Marketing Strategy Marketing Assignment
7 pages (1911 words) , Download 1 , Assignment
Free
This assignment also designs a plan to measure marketing performance, determines any strategic partnerships the department store chain could develop that would promote the higher-ranged-priced products and support the expansion on the west coast and selects and outlines a digital strategy. The advantage of this strategy is that it will serve more in the long run; it helps to understand the performance of the business. 
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Port Investment Strategies Marketing Coursework
8 pages (2488 words) , Download 1 , Coursework
Free
For an evaluation of the present alternatives, there is a need to base the expected net present value (ENPV) on earnings before tax, interest, amortization, and depreciation (EBITDA). Results indicate the strategies of investing in a new 4-level warehouse that has a flexible option was the best option compared with alternatives of the same scale. 
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Strategic Marketing Plan Marketing Assignment
7 pages (2150 words) , Download 1 , Assignment
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We believe that we have a very clear idea of what our products will be and what we are going to serve them. Though we are new in the market however it is expected that we will be capturing a good market through our sheer product quality and service.
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Principles of Marketing Marketing Case Study
9 pages (2302 words) , Download 2 , Case Study
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From the above discussions, it is evident that the economic and demographic factors play an important role in deciding the company’s marketing strategies. All the strategies made by the company require keeping this in mind and according to plan as these form a base for all the strategies and planning of companies.
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Key Role of Marketer Marketing Term Paper
6 pages (1912 words) , Download 1 , Term Paper
Free
This paper will provide arguments on a relatively newer statement that marketers should become customer champions so that they could establish a loyal customer base and could strengthen their relationships with potential and actual buyers of Business-to-Business (B2B), Business-to-Consumer (B2C) products.
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Porters Five Forces Model of Strategy Marketing Case Study
7 pages (1795 words) , Download 1 , Case Study
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Porter’s model not only helps the companies understand their current standings in the market but also helps them achieve competitive advantage over their competitors. A company can use Porter’s five forces model to analyze its current ratings and competitors in order to design a well-structured and competitive business strategy.
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Social Networking in Tourism Marketing Marketing Coursework
6 pages (1942 words) , Download 1 , Coursework
Free
Online social networking has somewhat the same characteristics as the face to face communication, although with a different mechanism and a higher value in the modern perspective. Evidently online social networking is gaining increasing importance in the modernization of the business world.
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European Single Market Marketing Report
8 pages (2313 words) , Download 2 , Report
Free
As such, our operations as a company are under the provisions of the EU laws. The EU has had a number of treaties that outlines its operational policies. The first two treaties are the ‘Treaty on European Union (TEU) and the Treaty on the Functioning of the European Union (TFEU)’.
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Marketing Trends in the Newspaper Industry of Europe and France Marketing Report
10 pages (7161 words) , Download 3 , Report
Free
The Industry analysis of the media in Europe has pointed out that while other sectors of the media are growing, newspapers are in a decline, with some increases in circulation being demonstrated among papers such as The Guardian in the UK and Le Figaro in France after a change in format to the more compact tabloid size.(Mergent 2005).
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International Marketing of Products and Services Marketing Coursework
14 pages (3772 words) , Download 1 , Coursework
Free
In some cases, it is the image of the product which is more important than the actual features and in others, it is the associated services that become more important. However, if the rules of marketing, novelty, or even battling with public relations management techniques are carefully applied, there is no reason that a company should not be able to succeed in being the market leader.
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E-Newsletters as a Form of Direct Marketing Marketing Term Paper
12 pages (3344 words) , Download 1 , Term Paper
Free
The author states that an effective e-newsletter contains useful information for their customers. It also involves the details of new or additional products or services that a company is offering. Research has found that seventy percent of successful e-newsletters are written in a friendly and conversational voice.
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The Importance of Advertising Design in Creating Brand Personality Marketing Case Study
59 pages (10363 words) , Download 1 , Case Study
The responses of employees in the luxury car market are at the same level with those of customers – apart from the fact that customers state their view using very specific pieces of advertisement (in fact photos) that are related with the products/ cars of the 5 firms examined through current study.
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How to Bring Back Lost Customers Marketing Coursework
10 pages (2662 words) , Download 1 , Coursework
Free
The current global financial meltdown has impacted business activities worldwide. While emerging economies like China, India, Brazil and Russia has more or less managed to mellow down the impact of the meltdown, the western economies have been the worst hit. There has been a marked change in the perceptions about the sales of consumer products across the markets, especially in the apparel industry.
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Management, People and Strategic Marketing Marketing Assignment
11 pages (2814 words) , Download 1 , Assignment
Free
Product development process is defined as the complete process of conceptualization, design, planning and developing engineering design and execution through to the final stage of marketing or launching the product. Some text books define it as two parallel processes – one for the effective product development and the other for the marketing process.
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Analysis of the Determinants of Electricity Demand in Libya Marketing Research Proposal
11 pages (3283 words) , Download 1 , Research Proposal
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Energy is one of the main and most important elements for achieving social and economic development. It is one of the most essential sources of energy. The importance stems from the role of electric power in fulfilling main consumption needs of basic energy requirements as one of the inputs to the production process.
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Advertising Critique Marketing Report
8 pages (2246 words) , Download 1 , Report
Free
The first one simply confuses the customer, while the second one presents its message in the simplest of manner. The second one shows that it identifies with the consumer by understanding and addressing their problem, while the second one poses that it has used an image just for the sake of using an image.
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The Social Marketing Activities of Tesco Marketing Case Study
6 pages (1859 words) , Download 2 , Case Study
Free
Tesco is one of the biggest giants in the retail industry. In terms of revenues, Tesco occupies the third position in the global market, just behind Wal-Mart and Carrefour. Founded in 1919 by Jack Cohen in East London, Tesco has now spread to more than 4800 locations worldwide. Over the past few years, Tesco has seemed to understand the need and importance of social marketing or corporate social responsibility.
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Advertising in the Techno-Sphere Marketing Literature review
7 pages (1946 words) , Download 1 , Literature review
Free
The organizations that advertize through the magazines have understood their magazine audiences. For example, the way in which an ad for a product appears in a sports magazine is different from the way the ad for the same product appears in a family magazine. However, the minds of consumers can consume everything that is offered by the advertisers, even trash.
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Slender Vision Ltd Activity Analysis Marketing Case Study
6 pages (1986 words) , Download 1 , Case Study
Free
In this study, we are using total sales data together with other useful information that is stored by the assistant managing director of SVL. Descriptive statistics were used to provide summaries of the information, which makes it easier to compare and analyze different types of data.  Correlation and regression was another useful feature of Minitab, which was applied to see which factors may affect the total sales and to what extent. 
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IPhone Marketing and Strategy Marketing Case Study
9 pages (2390 words) , Download 2 , Case Study
Free
The company used a demo strategy online which showed users what they could expect with the new iPhone, which created a sort of viral marketing phenomenon where word of the new iPhone was spread across the Internet. It had even been called the “Jesus phone” because technology users believed that it was so highly revolutionary in concept.
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Sex Sells, but Only When Used Intelligently Marketing Article
10 pages (2744 words) , Download 2 , Article
Free
Since the beginning of the century, sex has been an important element used in advertisements to attract consumers’ attention to the product. Today, consumers find themselves surrounded by advertisements that attempt to arouse attention and purchase intention with highly sexual images rather than the actual product attributes.
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Car Market in UK-Situation Based Analysis Marketing Case Study
8 pages (2237 words) , Download 1 , Case Study
Free
The premium segment would comprise the customers who are above the average income group. In the case of Volkswagen brands like Golf, Beetle, Jetta, Scirocco, Tiguan, Eos which fall in the price range of 12000-14000 pounds would cater to this segment. In the case of TATA motors, few models of jaguar brands may serve as competitors in this segment.
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Super Jams Critical Success Factors and Strategic Future Growth Marketing Case Study
8 pages (2919 words) , Download 1 , Case Study
Free
It has often been said that the organizational culture must be one of normative innovation rather than ordinary value-centric behavior. In other words, critical success factors are diverse and complex but yet innovation-related critical success factors at Super Jam have enabled it to ride the crest of the marketing success wave.
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Role of Client Quantity Surveyor Marketing Case Study
7 pages (1957 words) , Download 4 , Case Study
Free
Modern quantity surveyors play an integral role in managing construction projects. Both Client Quantity and Contractor’s Quantity surveyor have similar knowledge and experience, but their roles differ depending on the one who has employed them. The client’s surveyor ensures that the client gets value for their money with a possibility of value increased asset with high-quality standards. 
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Internet Marketing in the Case of Fly Monarch Airlines Marketing Case Study
14 pages (3981 words) , Download 1 , Case Study
Free
The firm’s website is offered for a variety of tasks – online booking, provision of information on the firm’s destinations, the firm’s performance as well as the additional services provided by the firm (see corporate website). The specific website can be criticized using the theories presented in the previous section.
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Product and Pricing Strategy - Customized Cell Phones Marketing Case Study
6 pages (1598 words) , Download 2 , Case Study
Free
Pricing strategies play a significant role in marketing efforts, and the differences in pricing strategies are bound to happen as operators have to fight a more complex pricing with more varied pricing plans and greater subtlety of pricing options and use of techniques because of operating in a “smart industry” (Pricing Strategies, 2006).
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Online Community of Apple iPhone 4 Marketing Case Study
7 pages (1832 words) , Download 1 , Case Study
Free
Apple Hosts are also the employees of the company and they are responsible to gather technical feedback and forwarding it to the Apple group and they also identify suitable content for Apple's knowledge base. Apple Employees assist the users in the company’s products and they are the volunteer personnel participating in the forum.
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Marketing Techniques for Caterpillar Brand Marketing Report
8 pages (2055 words) , Download 1 , Report
Free
The report starts with a discussion on marketing in a global world, the various aspects that influence the marketing mix and strategy of any organization. Market segmentation and its importance to target the appropriate market is discussed. Branding and its peripherals are explained. A comparison between the brand logo and a competitive brand logo is done. The marketing mix of one of the products from caterpillars is scrutinized and analyzed.
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KFC Marketing Objectives Assessment Marketing Case Study
7 pages (1930 words) , Download 1 , Case Study
Free
Kentucky Fried Chicken or commonly known as KFC has been in the industry for a long period of time now. The company has been able to spread its operations to over 90 different countries across the world. KFC has become every house name and the recognition of the brand and its various products are wide and well known. The company caters to a niche market and focuses on customer satisfaction at all levels of the company.
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Product Life Cycle and Cost Recovery Performance Marketing Literature review
6 pages (1770 words) , Download 1 , Literature review
Free
Nowadays, in order to survive the challenges imposed by the current economic scenario and market situation, many companies are introducing innovations in their products in order to add more value to and operate profitably at each stage of production. Every product has a certain lifetime. And these products pass through different stages of introduction, growth, maturity and decline.
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Changes in Marketing Marketing Literature review
8 pages (2455 words) , Download 1 , Literature review
Free
Today’s consumer is entirely different than the customer of past decade and organizations now increasingly find it difficult to meet the changing consumer needs and demands. As a result of these changes, marketing as a concept has changed radically as old concepts of focusing on 4Ps has now changed. Companies now focus on the brand building which is slowly overtaking the traditional manners in which organizations use to market their products.
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Marketing Opportunities for the Entertainment Industry Marketing Report
6 pages (1810 words) , Download 2 , Report
Free
In future, the global entertainment industry would be most prominently driven by China. The industry would also have to adjust itself along with the changes in technology and trends in consumer behaviour. It is also seen that the entertainment industry is confronted with stiff competition from the cultural and sports sectors. These two sectors have been increasingly growing in terms of popularity and consumer spending.
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The Concept of International Marketing Marketing Essay
8 pages (2332 words) , Download 1 , Essay
Free
The international advertising may comprise developing a corporate image or promoting a global brand. It can also be used for introducing products and services on a regional basis. Peebles and Ryans assert that the most important issue in international marketing strategy is whether to go in for a global or regional advertising campaign.
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The Gales of Creative Destruction Marketing Assignment
18 pages (5359 words) , Download 1 , Assignment
Free
One shortcoming of the model exists in the fact that how to differentiate a changing organisation from a learning organisation. An organisation can be a changing organisation which goes for radical or incremental change, initiates a whole business process reengineering but still cannot achieve success.
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Marketing Plan of Customized Electronic Notebooks Marketing Case Study
6 pages (1728 words) , Download 1 , Case Study
Free
The product will be sold in the Australian market which will be divided into geographical segments. Our products will be manufactured in Australia and in the beginning we will only sell in Australia and overseas (if the customer accepts to pay shipping cost). The specialized traders and importers will be also attracted to distribute our products through their channels.
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Destination Marketing and Sydney Marketing Literature review
11 pages (3194 words) , Download 2 , Literature review
Free
Consumer satisfaction is a post-consumption evaluation (Test and Wilton, 1988) of the product or service acquired. According to Kazak and Remington (2000), meeting tourist’s expectations through experience considerably impacts on the tourist’s choice of the holiday destination, the satisfaction from a hotel's products and services, and the decision to visit the destination in the future.
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Advertising and Pomotion Overseas Marketing Coursework
11 pages (5034 words) , Download 1 , Coursework
Free
Over the years, P&G effectively develop consumer intimacy through the use of customized marketing campaign. A customized marketing campaign enables the company and advertisers to work together and come up with the best strategy to make the target consumers respond positively to its advertising and promotional activities.  
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The Companys Approaches to Managing Strategic Change Marketing Term Paper
12 pages (3312 words) , Download 1 , Term Paper
Free
The company continuously outperforms even the majority of its large-scale competitors by maintaining a low-cost pricing structure and by outsourcing internal staff responsibilities. The company experiences tremendous growth with each passing year, making it a powerful competitive entity in the European market.
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The Advantages and Disadvantages of the Market Structure of Monopoly Marketing Assignment
12 pages (3000 words) , Download 1 , Assignment
Free
A natural monopoly is more advantageous on the part of a business enterprise in the sense that the company has the power to dominate the entire local market. In the absence of government intervention and regulation, the company can easily dictate the price in exchange for the product and services they offer to the public.
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A Strategic Plan for Toyota Motors Marketing Term Paper
14 pages (3738 words) , Download 1 , Term Paper
Free
Industry opportunities and threats were identified after analyzing the external environment using Porter’s five forces model. The company’s strengths and weaknesses were also identified using the value chain and financial analysis. The third part was devoted to the preparation of corporate strategies bases on identified industry opportunities,
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Influences on Decision-Making Marketing Essay
14 pages (3637 words) , Download 1 , Essay
Free
Consumer behavior is what the whole marketing theory and concepts are based on. By studying consumer behavior, marketers hope to find the reason why the consumer wants to buy a certain product. It aims to help and identify how people make their buying decisions and also the factors that influence those decisions.
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How Advertisers Manipulate Consumers Marketing Essay
8 pages (2366 words) , Download 2 , Essay
Free
An advertisement refers to a means of communication that is paid via a medium that is non-personal where the person sponsoring it is identified. It has its massage controlled to a certain extent. Advertisements can be talking about sponsorship, underwriting, placement of a certain product or even creating general publicity to the public. Advertisements can be delivered through several media modes such as radio, internet, magazines and television.
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Research Approach: Qualitative and Quantitative Methods Marketing Coursework
6 pages (1615 words) , Download 1 , Coursework
Free
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The US vs Nissan in Germany Marketing Case Study
11 pages (3041 words) , Download 1 , Case Study
Free
Through an effective word-of-mouth advertisement, it would be easier for Nissan U.S. and Germany to grab a portion of market share in the automobile industry. As part of the emergency strategy, Nissan should create a strong customer complaint service to enable the company to resolve some technical problems before it goes out to the public.
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Market Segmentation of Nokia Marketing Case Study
6 pages (2081 words) , Download 2 , Case Study
Free
Aside from the use of traditional marketing communication techniques such as the typical face-to-face communication or public relations (Fulk, Schmitz, & Steinfield, 1990: pp. 117 – 140), Nokia’s marketing manager should consider integrating the traditional marketing communication strategies with modern ones particularly the use of the online marketing.
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