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Marketing Essays

Result for Subject Marketing:
19702 essays
Devita Energy Drink Marketing Case Study
7 pages (2076 words) , Download 0 , Case Study
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The role that I play in the group is to research on the market of the product that we are to launch. There are different research that I intend to carry out which include product research, market research, price research, promotional research and distribution research.
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Tesco and Green Marketing as a Key Marketing Strategy Marketing Case Study
11 pages (3442 words) , Download 0 , Case Study
Free
The paper "Tesco And Green Marketing As A Key Marketing Strategy" is a perfect example of a case study on marketing. Tesco is the biggest supermarket retailer in the UK, the fourth largest internationally as well as being the largest global online grocery retailer. In 2009, Tesco had 4308 stores in 14 countries around the world employing about half a million employees.
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The Marketing Strategy for Virgin Blue Airline Marketing Case Study
7 pages (2014 words) , Download 0 , Case Study
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The paper "The Marketing Strategy for Virgin Blue Airline" is a wonderful example of a case study on marketing. Virgin Blue Airlines has faced a marketing challenge to change the marketing strategy to capture the lucrative business traveler market without losing its base share through a shift in the overall strategy of the organization.
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Marketing Theories and Its Application at Contiki Company Marketing Case Study
6 pages (1794 words) , Download 0 , Case Study
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The paper "Marketing Theories and Its Application at Contiki Company" is a great example of a case study on marketing. Contiki Company is one of the biggest companies in Australia which have segmented their market so that they can target an age group which consists of people aged 18 to 35 years. It is attracted to this age group because of the many benefits which they offer to its market segment.
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Marketing Strategy for HSBC Bank Company Marketing Case Study
8 pages (2103 words) , Download 0 , Case Study
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The paper "Marketing Strategy for HSBC Bank Company" is an amazing example of a case study on marketing. PESTLE analysis is the investigation of the external macro-environment including the factors that affect the business. These factors may be political, economic, social, technological, legal and environmental factors.
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Background of the BMW Motor Company Marketing Case Study
10 pages (2561 words) , Case Study
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Though the company has loyal customers, their high prices as compared with its competitors have become a major problem to the company. The company should therefore adopt new strategies on how to respond to high competition in the market and also to maintain their position as a market leader (Holmstrom, 2009 pp. 102).
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Technology as an Emerging Trend in MacDonald Organization Marketing Essay
7 pages (1993 words) , Download 0 , Essay
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The paper "Technology as an Emerging Trend in MacDonald Organization" is an excellent example of an essay on marketing. Organizations today cannot help but conform to the changing business environment. This environment calls for adopting proper standards and adhering to the emerging trends that constantly arise in businesses. One trend that is common in businesses today is technology.
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The Contribution That Public Relations Can Make To Marketing Communications Marketing Essay
8 pages (2392 words) , Download 0 , Essay
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The paper "The Contribution That Public Relations Can Make to Marketing Communications" is an outstanding example of an essay on marketing. The author of the paper states that marketing is an important concept of the production process and there have been gradual shifts in the marketing strategies of companies.
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How Wokinabox Organization Can Address Their Current Need Marketing Essay
8 pages (2108 words) , Download 0 , Essay
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The paper "How Wokinabox Organization Can Address Their Current Need" is a perfect example of an essay on marketing. Workinabox has a current need for increasing demand for quality goods and healthier takeaway and further to create a competitive advantage. That is why the organization has invested additional funding in marketing which is definitely a great step in the advertisement.
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How Could a Small Organisation Grow with the Help of Online Marketing Marketing Coursework
10 pages (3053 words) , Download 0 , Coursework
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The paper "How Could a Small Organisation Grow with the Help of Online Marketing" is a great example of marketing coursework. Today, the world has become a small place to live in. National boundaries are vanishing and trade is spreading its feet to every nook and corner of the world. It has become imperative that to sustain in the long run companies need to think big.
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The Main Features of an Oligopoly Market Marketing Essay
6 pages (1807 words) , Download 0 , Essay
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The paper "The Main Features of an Oligopoly Market" is a great example of a marketing essay. An oligopoly is a market form whereby a market is governed by a small number of traders. Since there is a small number of sellers, all oligopolies have the possibility of being aware of the action of the other traders. The decisions of one firm influence, and are controlled by, the decisions of other firms.
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Renault Sports Market in Australia Marketing Case Study
13 pages (4369 words) , Download 0 , Case Study
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The paper "Renault Sports Market in Australia" is a wonderful example of a case study on marketing. Australia is one of the most robust countries in the car manufacturing industry both for domestic and international use. Its car industry is largely characterized by the manufacturing of large-sized cabin vehicles that are uniquely tied to its industry.
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Nando's International - Strengths and Weaknesses of the Business Based on Service Industry Marketing Case Study
12 pages (3109 words) , Download 1 , Case Study
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The paper “Nando’s International - Strengths and Weaknesses of the Business Based on Service Industry" is a breathtaking version of a case study on marketing. Organizations are controlled by philosophies and ideologies of people who started the organization. The success of many of the organizations is the contributions of the stakeholders and other numerous interested parties.
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Brand Use and Consumer Identity Marketing Literature review
9 pages (3204 words) , Download 0 , Literature review
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In doing so, it first clarifies some basic concepts particularly the two key complex terminologies – brand use and consumer identity.  Then, it goes on to show how brand use is connected to or tries to get linked to consumer identity. At the outset, though, this paper recognizes that the task is never simple as it may seem to appear. 
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7Ps in Service Industries Marketing Coursework
9 pages (2444 words) , Download 0 , Coursework
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Whereas in traditional goods-based business the goods are tangible, not depends on the reputation of a single person, can be returned & can be compared with other similar type of goods. In this highly competitive environment marketing plays a key role in gaining competitive advantage.
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Telstra - Environmental. Competitive, and Strategic Analysis Marketing Case Study
11 pages (3108 words) , Download 0 , Case Study
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The paper “Telstra – Environmental. Competitive, and Strategic Analysis” is a forceful example of the case study on marketing. Telecommunication has grown. “It forms a very important part in the Australian economy”. There are many providers. Telstra is a leader in it. Others are Optus, AAPT, Powertel, Hutchison, and many more. It contributes to the economy. “It makes use of all technology.
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The Success of the KiddieLand Company Marketing Case Study
4 pages (1024 words) , Download 29 , Case Study
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The paper “The Success of the KiddieLand Company” is a great variant of a case study on marketing. KiddieLand is a retail store that deals with toys, and it is located in the Midwest. The headquarters of KiddieLand is located in Chicago, which is also a distribution center, while the second distribution center is located in Columbus. Generally, KiddieLand has 70 stores located in six regions.
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Consumer Behaviour: Charity Branding and Personality Branding Marketing Term Paper
5 pages (1637 words) , Download 1 , Term Paper
Free
The paper "Consumer Behaviour: Charity Branding and Personality Branding" is a delightful example of a term paper on marketing. As the paper outlines, there currently exists a limited body of literature relating to branding within the charity sector and particularly with regards to the area of creating brand personality.
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Marketing Plan for Aire Valley Breweries Plc Marketing Coursework
8 pages (2386 words) , Download 0 , Coursework
Free
The paper "Marketing Plan for Aire Valley Breweries Plc" is a brilliant example of coursework on marketing. It is evidently clear from the discussion that marketing plans seek to guide the organization’s marketing team on the achievement of their departmental objectives that are derived from the overall corporate strategy.
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The Way in Which Direct Marketing Will Be Beneficial for Non-Profit Organizations Marketing Term Paper
9 pages (2294 words) , Download 0 , Term Paper
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The paper “The Way in Which Direct Marketing Will Be Beneficial for Non-Profit Organizations” is a persuading example of a term paper on marketing. Today non-profit organizations are increasing but the increase in the number of organizations doesn’t match the increase in funds received. This is due to the fact that the younger generation is not willing to donate.
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Marketing Paradigm for Electronic Commerce Marketing Assignment
7 pages (1998 words) , Download 0 , Assignment
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It is quite obvious that there will be a lot of fundamental differences, between the way businesses are operated on the Internet and in the real world.  World Vision uses direct marketing to recruit new famine participants, direct marketing is used via a three-stage process.
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The Australian Household Appliances Market Marketing Case Study
17 pages (4627 words) , Case Study
Nobody downloaded yet
The market went into decline in 2008, with recovery forecast in 2010. The performance of the market is forecast to accelerate, with an anticipated growth rate of 3.4% for the five-year period 2008-2013, which is expected to drive the market to a value of $3.6 billion by the end of 2013.
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Marketing Strategy of National Bank of Abu Dhabi Marketing Case Study
23 pages (6069 words) , Case Study
Nobody downloaded yet
The paper “Marketing Strategy of National Bank of Abu Dhabi” is a convincing variant of case study on marketing. Marketing strategies would differ for the various customer segments. The segments can be differentiated as 1) those that have high relationship revenues (mainly the existing customer base) and 2) those that have high relationship costs (mainly the emerging customer base).
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BIT Australasia - Customer Relationship Marketing Marketing Case Study
11 pages (3036 words) , Download 0 , Case Study
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The paper "BIT Australasia - Customer Relationship Marketing" is an outstanding example of a marketing case study. BIT Australasia (BITA) is the Australian subsidiary of a BIT GmbH, a German engineering firm. BITA has three divisions: BIT Imports (BITI), which imports machinery and supplies from the parent company, BIT Engineering (BITE), which designs and manufactures a range of specialized lathes, routers and milling machines.
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Market Audit Plan of Amazon Marketing Case Study
6 pages (1583 words) , Download 0 , Case Study
Free
The paper "Market Audit Plan of Amazon" is an excellent example of a case study on marketing. Amazon.com has a foremost edge in the world of e-commerce. It has a tough competitive benefit. Conversely, like many online retailers, certain characteristics of doing business online create difficulties and need for marketing planning.
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IKEA Company - the Best Means to Maintain Competitive Advantage Marketing Case Study
6 pages (1668 words) , Download 0 , Case Study
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The paper “IKEA Company - the Best Means to Maintain Competitive Advantage ” is a thrilling variant of case study on marketing. The IKEA Company is not only the largest designer in the United Kingdom but also a retailer of well-designed, inexpensive, and functional furniture for households.
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The Current Marketing Situation of Qantas Marketing Case Study
14 pages (3798 words) , Download 0 , Case Study
Free
The paper “The Current Marketing Situation of Qantas" is a wonderful example of a case study on marketing. Qantas is an Australian airline founded in 1920 and is the second oldest in airline history. The key marketing strategy that Qantas employs is market segmentation in which it offers diverse products for the diverse needs of travelers.
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Implications of Transnational Terrorism on International Trade by McKenna Marketing Article
8 pages (2089 words) , Download 0 , Article
Free
The paper "Implications of Transnational Terrorism on International Trade by McKenna" is a good example of a marketing article. John McKenna’s paper (2005), which discusses both the short-term and long-term repercussions of terrorism in international trade, is divided into five (5) sections. He introduces his paper by succinctly explaining the phenomenon of terrorism.
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Sale of Clothing Manufactured in U.S.A Marketing Research Proposal
7 pages (1934 words) , Download 0 , Research Proposal
Free
The paper "Sale of Clothing Manufactured in the U.S.A" is an excellent example of a research proposal on marketing. The aim of this report by South Pacific Development (SPD) is to build on the results of previous primary and secondary marketing research in the Australia area for the sale of clothing manufactured in U.S.A especially, in south-western USA (California).
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Segmentation in Passenger Car Industry- Ford Falcon Getting Fuel Economy Marketing Term Paper
7 pages (2001 words) , Download 0 , Term Paper
Free
The paper "Segmentation in Passenger Car Industry- Ford Falcon Getting Fuel Economy" is a brilliant example of a term paper on marketing. Every business and organization applies different strategies in order to gauge and classify their market as the perception of marketing can’t be functional without this practice.
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Mojado Brothers Product Entry into Australian Market Marketing Research Proposal
9 pages (2525 words) , Download 0 , Research Proposal
Free
The paper “Mojado Brothers Product Entry into Australian Market” is a thrilling variant of research proposal on marketing. Mojado Brothers are involved with designing and production of large scale screening of T-shirts, hooded sweaters, baseball hats, and wool/leather jackets. This marketing research report is purposed to discuss one of the key issues that the Mojado Brothers Organisation will observe.
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Holden Commodore - Branding the Flagship, Segmentation in the Passenger Car Industry Marketing Case Study
8 pages (2039 words) , Download 0 , Case Study
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The paper “Holden Commodore - Branding the Flagship, Segmentation in the Passenger Car Industry” is a persuading example of a case study on marketing. Every industry and organization uses a different strategy in order to measure and identify their market as the concept of marketing cannot be applied without this process.
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Choosing Brand Elements to Build Brand Equity Marketing Assignment
12 pages (3146 words) , Download 0 , Assignment
Free
The paper "Choosing Brand Elements to Build Brand Equity" is a wonderful example of an assignment on marketing. This week's lectures deal with Choosing Brand Elements to Build Brand Equity and Designing Marketing Programs to Build Brand Equity. The purpose is to provide a comprehensive idea regarding the process of introducing a product to the verge of distribution.
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Brand Development and Marketing Marketing Assignment
15 pages (3892 words) , Download 0 , Assignment
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The paper "Brand Development and Marketing" is a wonderful example of an assignment on marketing. As the paper outlines, the reading set by the teacher was Brand Development and Marketing, Chapter I of the text. This was the first lecture on brand management so the lecturer began by defining what a brand is.
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The Nike Brand Name Marketing Case Study
5 pages (1546 words) , Download 0 , Case Study
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Men are associated with numerous sporting activities such as running, basketball and football while they like wearing sport shoes.  Due to changing environmental requirements and technology, many organisations and institutions have started appreciating the presence of sport shoe that is related to casual work attire.
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Learning Diary on Branding and Brand Equity Marketing Essay
11 pages (3151 words) , Download 1 , Essay
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The paper “Learning Diary on Branding and Brand Equity" is an exciting example of an essay on marketing. Branding is an important case study in practical applications of cases wherein brands are underleveraged or the business strategy is at risk because of inadequate brand platforms. There are issues of bland branding that need to be dealt with.
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The Market Analysis of the MBA Program at Alhosn University Marketing Case Study
6 pages (1695 words) , Download 0 , Case Study
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The paper “The Market Analysis of the MBA Program at Alhosn University ” is a worthy version of a case study on marketing. Alhosn university of Abu Dhabi in the United States Arab Emirates launched its MBA program at the onset of June 2006. This was a move to protect Sheikh Khalifa Al Nahyan’s vision.
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Diary in Brand Development and Marketing Marketing Assignment
12 pages (3385 words) , Download 0 , Assignment
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The paper “Diary in Brand Development and Marketing" is a breathtaking example of an assignment on marketing. Since it was the beginning of our course the lecturer had to explain to us what brand and brand management is. In order to do this, he started off with the concepts given in chapter 1. The basic objective of this week was to help us clearly understanding what a brand is.
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Marketing Strategy for W H Smith Marketing Case Study
8 pages (2266 words) , Download 0 , Case Study
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The paper "Marketing Strategy for W H Smith" is a perfect example of a case study on marketing. The author of the paper states that W H Smith is a mature company in the United Kingdom market for stationery products. Since the company operates in various product segments, it needs to adopt different strategies in each segment.
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Globalization and Marketing Strategies in Wine Industry Marketing Case Study
12 pages (3302 words) , Download 0 , Case Study
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The current global market currently characterized by international capital inflows and outflows, world trade, global portfolio investments, foreign direct investment, e-commerce, and technological diffusion, form realties that firms face in launching products on international markets. Ignorance of these global trends by a firm amounts to business suicide.
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Marketing Problems Faced by Classic Airlines Marketing Case Study
9 pages (2562 words) , Download 0 , Case Study
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The paper "Marketing Problems Faced by Classic Airlines" is a good example of a case study on marketing. To solve the marketing problems, this paper will explore the nine-step problem-solving model. The first step of the model begins with describing the situation whereby the key concepts are identified along with the ethical dilemmas, stakeholder perceptions, issues, and opportunities.
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Johnson and Johnson Marketing Strategies Against GlaxoSmithKline Marketing Case Study
13 pages (3532 words) , Download 0 , Case Study
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Competitive responsiveness is characterized by firms initiating competitive marketing strategy which focuses on forecasting of outcomes. Technology is at the cutting edge; medicine development has not been left behind therefore pharmaceutical manufacturers need to initiate new policies by observing past policies to forge decisions that considers both industry endogenous and exogenous constraints.
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Identifying and Assessing Starbucks' CRM Program Marketing Case Study
7 pages (2146 words) , Download 0 , Case Study
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The paper “Identifying and Assessing Starbucks’ CRM Program” is a worthy example of a case study on marketing. As a customer, I can tell the difference between ‘customer service’ and ‘customer relations’ when the service is personalized. I visit Starbucks at frequent, regular intervals, usually four or five mornings per week, and two or three afternoons or evenings.
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Situation Analysis and Macro-Environment Situation of Playstation 3 Marketing Case Study
11 pages (3193 words) , Download 0 , Case Study
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The paper "Situation Analysis and Macro-Environment Situation of Playstation 3" is a good example of a case study on marketing. Products these days need a good strategy so that they can compete with their competitors. Sony is a household name in electronics but like other brands it too faces a lot of competition, Sony has always great with technology especially even it comes to hi-tech games.
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Marketing Mix, the Supply and Management Chain Equations for Blackmores Marketing Case Study
10 pages (2652 words) , Download 0 , Case Study
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The paper "Marketing Mix, the Supply and Management Chain Equations for Blackmores" is a wonderful example of a case study on marketing. Marketing is ‘the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’, (Kotler, et al., 2006)
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Consumer Behavior Trends in Service Industry Marketing Case Study
13 pages (3570 words) , Download 0 , Case Study
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The paper "Consumer Behavior Trends in Service Industry" is a perfect example of a case study on marketing. To succeed in the global market, organizations require rapid and reliable access to the market segments from Africa to Asia and America to Europe. FedEx Express is one of the leading companies in the transportation service. FedEx delivers over 3.3 million packages daily to 215 countries.
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The Marketing Strategy and Its Implementation for David Jones Marketing Case Study
7 pages (2061 words) , Download 0 , Case Study
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The paper "The Marketing Strategy and Its Implementation for David Jones" is a perfect example of a case study on marketing. David Jones, a chain of department stores in Australia is executing its business through thirty-seven stores on a sustainable and profitable basis. The management of the store has adopted a business strategy with a diversified approach.
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Competitive Advantage of Traditional Wine Producing Nations such as France, Spain and Italy Marketing Case Study
6 pages (1586 words) , Download 0 , Case Study
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The paper "Competitive Advantage of Traditional Wine Producing Nations such as France, Spain and Italy " is a good example of a marketing case study. Basic economic theories have always given three key sources of wealth or competitive advantage for stakeholders in business economics: land and natural resources, capital, and labour (Amit, 1993).
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Situational Analysis for Nike Boots Marketing Case Study
10 pages (2801 words) , Download 0 , Case Study
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The paper "Situational Analysis for Nike Boots" is a great example of a case study on marketing. Nike is a major sports gear manufacturer and plays a dominating role in the global markets. Nike Boots are a recently introduced product of the company and hence are not as famous as other Nike products but the brand is gradually making strong inroads into the footwear markets of the world.
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Managing Price Discounting and Its Possible Impact on Brand Equity Marketing Essay
8 pages (2097 words) , Download 0 , Essay
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The paper “Managing Price Discounting and Its Possible Impact on Brand Equity" is a pathetic example of an essay on marketing. Wherever there is a market economy, there will be intense competition; whenever there is intense competition, companies will be using different strategies to secure a larger market share and beat their competitors.
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