Marketing Essays

The task of finding and finalizing new product development was discussed at length among all group members. Several products came to our minds and we discussed the practicality of transforming those ideas into real products. First of all, the idea of temperature controlled vests was suggested and discussed.

The effectiveness of all the planned marketing strategies shall be measured against the actual revenues to be computed collectively from all HHC branches in the UK. All strategies are geared towards the increased revenue per hotel. More than just the acquisition of customers, these strategies aim to encourage added spending among the target market.

Mazda has certainly been very successful in strategically marketing its products and services to business customers and this statement is supported by their relationship marketing methodology and their sales figures which show that corporate sector sales have certainly improved with their strategic marketing initiative (Mazda, 2005). 

Both the reviewed advertisements can be found in the September 2007 editions of Star Magazine and US Weekly, both are promotional advertisements for Television shows. The ad for The View ran in US Weekly (View 2007), a magazine with a largely diverse racial demographic and national as well as some international circulation. 

Based on the basic law of supply and demand, it is possible that the shift from TV ads to Internet ads is due to the high cost of television advertisements. Eventually, when television ads become less saturated, the cost of a TV advertisement would eventually decrease in order to create more demand. 

The author states that these appeals include weasel words, or words that are used but do not provide support to the claim at all, words that provide associations to the product in order to divert the consumers in looking for the benefits, and unfinished words in order to leave the meaning and analogy of these words to the consumers.

Sugar is either produced from sugarcane as it is in the tropical regions and beet that does well in the temperate areas (Hunsigi, 2010). The most type of traded sugar in the international market is raw sugar compared to white sugar. The international market receives an annual 180 million tonnes of sugar, courtesy of the producing countries (Hunsigi, 2010).

The paper "The Padding That Hurts" Is a good example of a Marketing Case Study. In the current global market, market and industry competition has considerably increased. In this case, organizations have resulted in increased use and adoption of unique and innovative strategies to increase their overall competitiveness and market influence. 

The paper "Strategic Consulting for an International Company" Is a great example of a Marketing Case Study. Wesfarmers is one of the big employers in Australia employing more than 200,000 people all over Australia. In 2007 Wesfarmers declared the purchasing of the Coles Group retail conglomerate for a tune of A$22 billion being the largest take-over in the corporate history of Australia. 

The paper "Major Macro-Environmental Trends Facing Apple" is a great example of a Marketing Assignment. In order to evaluate the operations and functioning of an organization, it is imperative to evaluate the external influencing factors in the market. Yuksel argued that such an analysis can be evaluated based on the concept of political, economic, social, technological, environmental analysis. 

The paper "Core Strategic Issues Facing Indigiearth Company " is an outstanding example of a marketing case study. A critical business issue can be a problem or an opportunity that is crucial to the success of the organization (Evans 2013, p.1). The crisis or chance can relate to the core function of the organization. It may be affecting a considerable number of the people within and external to the organization either directly or indirectly.

Primary research involves the usage of primary data for the collection of data. Primary data are the information that is collected for the first time.“Primary research involves getting original data directly about the product and the market”.The primary data is to be collected by conducting field research that involves face to face interviews, surveys, questionnaires and focused group interviews.

The paper "Integrated Marketing Communication - the Vindolanda Trust" is a perfect example of a marketing case study. Situated in Hexam, Northumberland, Vindolanda is a thriving UK-based archaeological site and museum that is run by Vindolanda Trust, which is a charitable trust. The Trust’s funding originates from visitor’s contributions and grants and donations from private entities and charities.

The paper 'Fish Farming in the UAE " is a great example of a marketing case study. The United Arabs Emirates refers to a country situated in the southeast end of the Arabian Peninsula of the Persian Gulf and shares territories with Qatar and Iran. The total population of the UAE is estimated to be 9.2 million. The group came up with this topic so as to ensure the constant provision of fresh fish to the UAE consumers throughout the year.

The paper "Uniqlo’s Strategic Marketing and Innovation" is a good example of a marketing case study. The largest population segment in New Zealand composes of the young generation. These are people who have a disposable income to use in purchasing clothes and other luxurious materials. As a result, the company should target this market segment in order to position its products strategically in the market.

The adoption of a market strategy involves the development of unique products that are marketed to the target clients using the best approaches available and able to beat the existing competition within the market. The marketing methods adopted are aimed at ensuring that the organization is capable of competing within the target market by maintaining a competitive advantage. 

Companies formulate strategies for competitive advantage. The objective is to attract customers towards their products or service. This is achieved through a transaction between them and the customer. But should the relationship that is created between them through this transaction continue? A satisfied customer is the best brand ambassador of a company and its products.

Anime Beer is the brand of beer which has been introduced by Molson Coors targeted extensively towards the women. The beer brand was being launched in the month of August last year with an initial launch of the beer in a 275 ml bottle. There has been an expenditure of around 2 million pounds on advertising campaigns. The beer was targeted exclusively for the female customers but the beer brand failed to gain success in the market.

The paper "Small Regional Airline Providing Specialized Services for Business Commuters - Brisbane Jet Taxi" is a good example of a marketing case study. The topic chosen is important because of the changing lifestyle of people. Air transport is becoming essential because of rapid growth and development due to globalization.

The author states that marketing involves directly in business activities worldwide. In this context, Kline noticed that one of the main objectives of marketing is to shape “the relationship between sellers and buyers, generally companies and consumers, in a process that can be both cooperative and competitive”.

The paper "Identifying and Evaluating Market Opportunities" is a wonderful example of a Marketing Case Study. Of late, cycling has become more popular not only in Australia but also globally. For instance, there has been a 28 percent increase in the number of people cycling to work worldwide since 2006 (Vicroads Bicycle Programs Section, 2009).   

The main goal of the company is to benefit society through continual innovation, operational excellence, enhanced quality, development and enhancement of human resources. The company strives for excellence in each of the product, it offers to its customers.

The stores use several means to motivate purchases. They adopt some of these behaviors and tactics on their own while others are adapted with the assistance of the manufacturers where in-store promotion is one of such joint tactics. In this kind of tactic the product from a specific manufacturer is promoted in a specific store. 

The paper "Corporate Fiascos and Their Implications" Is a great example of a Marketing Essay. A business can only show well is doing or how bad is doing by use of its financial record but lately business has resulted in financial misrepresentation so as to hide their real financial status which if fully exposed will affect them in many ways but the most important one is the share price. 

The paper "Marketing in Contemporary Contexts"  Is a great example of a Marketing Case Study. Marketing in a contemporary context: Case study There is a need for an effort in the examination of ethical implications of differentiated marketing and market segmentation by marketers targeting consumers of diverse groups.

The paper "Atlanta Falcons or Branding and Marketing Challenges" Is a great example of a Marketing Assignment. Some of the major reasons why the company was below other NFL club brands are because some other clubs like the Dallas cowboys had commenced on a tremendous job in branding themselves as America’s team. 

The paper "Generic Strategies and Performance–Evidence from Manufacturing Firms" Is a great example of a Marketing Case Study. Since its foundation in 1931, Porsche, founded by Dr. Ferdinand Porsche has shown consistent growth and perseverance towards prosperity. The Company is known for an outstanding strategy that has seen it transform. 

This paper discusses how this kind of marketing is theorized and viewed. It considers various components of this marketing practice that organizations use, citing thriving e-commerce companies, like Amazon, while the opportunities and threats are also examined. It concludes that virtually all organizations, even in tradition-oriented marketing companies in the Czech Republic, can employ viral marketing as a productive organizational tool.   

The author states that the transactions that are done through marketing intermediaries are also known as an indirect transaction but they carry great value for both producers and sellers. As a result, the trend of using marketing intermediaries is increasing and we see a great number of companies using marketing intermediaries.

Other market segments that the company has to fulfill its customers’ needs and preferences are the airport aviation services, engineering services, catering services, Information Technology to serve business technology needs, and other retail services. The company has loyalty programs, especially for frequent fliers.

The advertising campaigns intend to recognize the right markets. The company must know which marketplaces or market divisions are being targeted. This is a basic market division practice. With the offered consumer commodities, the option might be “age, sex, social-economic grouping, occupation, race, religion, or region”.

The paper "Chinese Factories Struggle to Fill Production Lines " is a good example of a marketing case study. As manufacturing plants expand in the international markets, they tend to face more challenges. For instance, the Chinese manufacturing industry continues to struggle to retain their support as well as professional staff (Ahmad, Iqbal, and Sheeraz 2012, p. 272).

The paper "Marketing Strategy of Amazon" is a great example of a marketing case study.  Marketing is one of the integral functional activities of every company.  It determines the ability of business products to be available within the required market and also to meet the demands of the customers.

The paper "Northampton Balloons Ltd’s Current Market Orientation" is an outstanding example of a marketing case study. The transformation witnessed in the automotive industry is a reflection of the market orientation efforts with manufacturers becoming increasingly aware of the needs of the customers and developing products that address those needs.

The paper "Alpha Computers Enter the South Korean Market" is an outstanding example of a marketing business plan. This particular business plan has been drafted in aid of Alpha technologies to dwell on the feasibility of introducing computer hardware, software and accessories into the market of South Korea via online channels.

The paper "Amazon Marketing Strategies" is a good example of a marketing case study. According to Carolyn & Nigel, (2010), Business Amazon is an online sales and marketing company that initially sold books to its customers. However, it has started selling other products including music, DVDs, videos, and household items among others.

The paper "Google’s Marketing Strategies" is an outstanding example of a marketing case study. The recent increase in globalisation has improved the existence of search engine companies which were first introduced in the mid-1990s. Andy (2005) describes that most of these companies are currently gobbling each other in order to compete with other big companies.

The concept is simple; when we need an article, we should send an Email to the nearest retailer or supermarket or grocery shop for needs. The information would be sent to the grocery shop through Internet and the grocery would be delivered at our doorsteps. The concept of E- com goes even beyond this; various firms would float their needs, projects, and tenders through the Internet web. 

It cannot be denied that globalization has provided enough opportunities for companies to reach foreign markets. Ruud Lubbers in his article “Globalisation and Sustainable Development” describes globalization as “the phenomenon that the degree of global human interaction increases to such an extent that both its primary effects and the reactions it provokes, give rise to numerous new developments”.

The German Publishing Industry, from a wider perspective, involves several sub-divisions such as news publishing and the book publishing sectors. Elaborating on the milieu that concentrated on the Book Publishing sector, it was witnessed to contribute a total of 9.6 billion euro to the economy in the fiscal year 2007. Therefore, the growing impact of the industry, i.e. the book publishing industry in the German economy is invariable.

The author of the paper states that since foreign ownership is not allowed, ABC Ltd should enter into joint venture with a local partner which would also take care of overcoming the government licenses and other hurdles in setting up shop in India. The risks in the exchange are minimum as GBP is traded in India.

The author states that in order to check the customer retention level, the overall customer satisfaction percentage was reduced to 30% from 70% and the rate of complaints was increased to 20% from 10%. It caused an adverse effect of the customer retention rate and it fell to 56.4% from 75.1%.

Wall’s social media department allows participation between a brand and consumers. It is not a push of information but also involves conversation since consumers are listened to and responded accordingly. Hindustan Unilever has created a new layer of influencers; mainstream media, bloggers, digital influencers, and consumers. 

The paper 'General Environment for the Global Iron Ore Industry in China" is a perfect example of a marketing case study. Fortescue Metals Group, an Australian mining company established in 2003, is the third-largest supplier of iron ore which focuses on mining, processing, railing and shipping iron ore for Chinese steel mills.

The paper "E-business Models of Kogan and Harvey Norman Kogan " is a perfect example of a marketing case study. This paper compares and describes e-business models of two companies; Harvey Norman and Kogan. It also focuses on how the two companies employ technologies in their online sales.

The paper "Kodak Strategy Priority" is a perfect example of a marketing case study. Kodak has been performing in the camera and printing sector for over a long period of time and has been ensuring continuous growth by developing new products. The sales have been slightly affected in recent years due to intensifying competition but the company has been able to deal with it effectively.

The paper "Market Attractiveness of Ukraine - Kids Market Consulting" is a perfect example of a marketing study. Kids Market Consulting (KMC) was founded by Natalia Berezovskaya in 2004 in Kyiv, Ukraine. The firm established its niche market which had not been exploited and it realized an increase in its profit base due to a stable customer base.

The author states that there was a particular decade that changed America forever in terms of technological advances, social customs, and consumer markets. This decade was the 1920s. The decade came right after the end of World War I, which is probably why people wanted a change and were open to new ideas.

The organization is widely spread all over the world in the form of nearly ten thousand and eight hundred openings, where the fast-food items of KFC are provided. It is entirely compulsory to follow ethical codes in order to ensure that their provided products and services are produced keeping in view all the ethical principals.

The report further recommended that Apple should deregulate its stance on the choice of cellular service provider. The customers must be given the autonomy to choose their own cellular service provider while the product is designed in such a manner that it would be able to appeal to the targeted customers.