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Marketing Essays

Result for Subject Marketing:
19895 essays
Measuring Brand Equity Across Products and Markets Marketing Case Study
16 pages (5061 words) , Download 0 , Case Study
Free
The paper "Measuring Brand Equity Across Products and Markets" is a wonderful example of a Marketing Case Study. Apple’s operations have been not smooth sailing over the years. Its brand has not been always strong. It has experienced business ups and downs over the last two decades. In 1994 -1997 it was faced with a tough decision of updating outdated Macintosh. 
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Bring Your Own Device - Service Availability and Rollout Marketing Case Study
10 pages (2762 words) , Download 0 , Case Study
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The paper "Bring Your Own Device - Service Availability and Rollout" is an outstanding example of a marketing case study. With mobility consumerisation, scores of business organisations are turning to programs such as Bring Your Own Device (BYOD), or a crossbreed approach that includes a BYOD program as well as deployed corporate-owned devices (Armando et al., 2014, p.48.).
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The Role of Emotion in Consumer Behavior Marketing Article
12 pages (3225 words) , Download 1 , Article
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While a business can price its product to simply cover its costs or to target a specific status-conscious clientele, it can also price structure to get deeper into the psychological mind of the average customer. Some prices just sound like a smaller expenditure than others even when they are very close to each other in value.
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Film Marketing: Indiana Jones and the Kingdom of the Crystal Skull Marketing Case Study
6 pages (2823 words) , Download 2 , Case Study
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The solitary heroic image of Jones is sustained by the promotional trilogy DVDs which picture only the iconic posture of Jones. The visual aspects of the promotional tools indicate a traditional approach to a hero-adventure story because of its emphasis on the central character’s fight against the evil forces in the world. 
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Marketing Communication: Google Marketing Case Study
6 pages (1657 words) , Download 2 , Case Study
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The author states that Google’s founders are Larry Page and Sergey Brin. These two gentlemen developed a new method through which online searches across the globe could be made easy and accessible. It is undoubtedly the world’s largest search engine at the moment and the credit for the same goes on the shoulders of its founders.
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Organizations Target Markets Marketing Assignment
6 pages (1484 words) , Download 1 , Assignment
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The author states that Marks & Spencer, despite being a top-end multi-purpose department store that specializes in clothing, and homewares is not merely restricted to the elite of the area where it is situated in. Offering a wide range of products, the main focus of Mark $ Spencer is on quality which is why their products are offered to the market.
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Systemic Stability and Competitive Neutrality Marketing Assignment
8 pages (2360 words) , Download 1 , Assignment
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The author states that advocates of market regulation often appraise in such a way to metaphorically portray it as equivalent to the placement of a stop sign at a busy intersection—meant to prevent individuals from behaving dishonestly. This is correct in the sense that regulation is a limiting force on the behaviors of actors in the marketplace.
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Whats Hot App in the Australian Market Marketing
14 pages (3873 words) , Download 0
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The paper "What’s Hot App in the Australian Market" is a perfect example of a marketing business plan. The application What’s Hot is a newly designed app, which can show venues, events, concerts or festivals using the newest geolocation technology. Globally, smartphones have become the most available communication mode.
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Brand Development and Marketing of Coca-Cola Company Marketing Case Study
12 pages (3333 words) , Download 0 , Case Study
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The paper "Brand Development and Marketing of Coca-Cola Company " is a good example of a marketing case study. The Coca Cola Company is the most popular distributor of beverages and non-alcoholic drinks all over the world. The product manufactured by the company includes 3600 products. The products range from juices, tea, water, coffee as well as the energy drinks.
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The Use of Integrated Marketing Communications Marketing Assignment
10 pages (2878 words) , Download 1 , Assignment
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The author states that any international marketing campaign will need to consider several marketing issues that a company comes across when it tries to broaden its horizons towards the global area. The company not only has to sell its products but also establish public relations, acceptance of the company practices.
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SOWT Analysis of Each Idea for New Product Development Marketing Case Study
11 pages (2867 words) , Download 1 , Case Study
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The task of finding and finalizing new product development was discussed at length among all group members. Several products came to our minds and we discussed the practicality of transforming those ideas into real products. First of all, the idea of temperature controlled vests was suggested and discussed.
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Developing a Marketing Mix for International Hospitality Managment: Hilton Hotel Marketing Case Study
12 pages (3253 words) , Download 2 , Case Study
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The effectiveness of all the planned marketing strategies shall be measured against the actual revenues to be computed collectively from all HHC branches in the UK. All strategies are geared towards the increased revenue per hotel. More than just the acquisition of customers, these strategies aim to encourage added spending among the target market.
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Strategic Marketing at Mazda Marketing Case Study
9 pages (2771 words) , Download 2 , Case Study
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Mazda has certainly been very successful in strategically marketing its products and services to business customers and this statement is supported by their relationship marketing methodology and their sales figures which show that corporate sector sales have certainly improved with their strategic marketing initiative (Mazda, 2005). 
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Crucible of Commercialism, Concept of the Melting Pot in Popular Advertising Marketing Coursework
6 pages (2228 words) , Download 1 , Coursework
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Both the reviewed advertisements can be found in the September 2007 editions of Star Magazine and US Weekly, both are promotional advertisements for Television shows. The ad for The View ran in US Weekly (View 2007), a magazine with a largely diverse racial demographic and national as well as some international circulation. 
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Whether or Not the On-Line Marketing Will Eventually Replace the Traditional Marketing Approach in the Future Marketing Research Paper
11 pages (3388 words) , Download 1 , Research Paper
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Based on the basic law of supply and demand, it is possible that the shift from TV ads to Internet ads is due to the high cost of television advertisements. Eventually, when television ads become less saturated, the cost of a TV advertisement would eventually decrease in order to create more demand. 
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Principles of Advertising Marketing Assignment
7 pages (1922 words) , Download 1 , Assignment
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The author states that these appeals include weasel words, or words that are used but do not provide support to the claim at all, words that provide associations to the product in order to divert the consumers in looking for the benefits, and unfinished words in order to leave the meaning and analogy of these words to the consumers.
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The International Sugar Production Marketing Case Study
7 pages (1900 words) , Download 0 , Case Study
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Sugar is either produced from sugarcane as it is in the tropical regions and beet that does well in the temperate areas (Hunsigi, 2010). The most type of traded sugar in the international market is raw sugar compared to white sugar. The international market receives an annual 180 million tonnes of sugar, courtesy of the producing countries (Hunsigi, 2010).
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The Padding That Hurts Marketing Case Study
10 pages (2824 words) , Download 0 , Case Study
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The paper "The Padding That Hurts" Is a good example of a Marketing Case Study. In the current global market, market and industry competition has considerably increased. In this case, organizations have resulted in increased use and adoption of unique and innovative strategies to increase their overall competitiveness and market influence. 
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Strategic Consulting for an International Company Marketing Case Study
10 pages (3198 words) , Download 0 , Case Study
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The paper "Strategic Consulting for an International Company" Is a great example of a Marketing Case Study. Wesfarmers is one of the big employers in Australia employing more than 200,000 people all over Australia. In 2007 Wesfarmers declared the purchasing of the Coles Group retail conglomerate for a tune of A$22 billion being the largest take-over in the corporate history of Australia. 
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Major Macro-Environmental Trends Facing Apple Marketing Assignment
7 pages (1963 words) , Download 0 , Assignment
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The paper "Major Macro-Environmental Trends Facing Apple" is a great example of a Marketing Assignment. In order to evaluate the operations and functioning of an organization, it is imperative to evaluate the external influencing factors in the market. Yuksel argued that such an analysis can be evaluated based on the concept of political, economic, social, technological, environmental analysis. 
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Core Strategic Issues Facing Indigiearth Company Marketing Case Study
7 pages (1850 words) , Download 0 , Case Study
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The paper "Core Strategic Issues Facing Indigiearth Company " is an outstanding example of a marketing case study. A critical business issue can be a problem or an opportunity that is crucial to the success of the organization (Evans 2013, p.1). The crisis or chance can relate to the core function of the organization. It may be affecting a considerable number of the people within and external to the organization either directly or indirectly.
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The Marketing Mix Marketing Case Study
13 pages (3539 words) , Download 3 , Case Study
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Primary research involves the usage of primary data for the collection of data. Primary data are the information that is collected for the first time.“Primary research involves getting original data directly about the product and the market”.The primary data is to be collected by conducting field research that involves face to face interviews, surveys, questionnaires and focused group interviews.
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Integrated Marketing Communication - the Vindolanda Trust Marketing Case Study
11 pages (3108 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication - the Vindolanda Trust" is a perfect example of a marketing case study. Situated in Hexam, Northumberland, Vindolanda is a thriving UK-based archaeological site and museum that is run by Vindolanda Trust, which is a charitable trust. The Trust’s funding originates from visitor’s contributions and grants and donations from private entities and charities.
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Fish Farming in the UAE Marketing Case Study
7 pages (2030 words) , Download 0 , Case Study
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The paper 'Fish Farming in the UAE " is a great example of a marketing case study. The United Arabs Emirates refers to a country situated in the southeast end of the Arabian Peninsula of the Persian Gulf and shares territories with Qatar and Iran. The total population of the UAE is estimated to be 9.2 million. The group came up with this topic so as to ensure the constant provision of fresh fish to the UAE consumers throughout the year.
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Uniqlos Strategic Marketing and Innovation Marketing Case Study
6 pages (1781 words) , Download 1 , Case Study
Free
The paper "Uniqlo’s Strategic Marketing and Innovation" is a good example of a marketing case study. The largest population segment in New Zealand composes of the young generation. These are people who have a disposable income to use in purchasing clothes and other luxurious materials. As a result, the company should target this market segment in order to position its products strategically in the market.
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Marketing Approaches for Canterbury Cathedral Marketing Case Study
12 pages (3331 words) , Download 1 , Case Study
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The adoption of a market strategy involves the development of unique products that are marketed to the target clients using the best approaches available and able to beat the existing competition within the market. The marketing methods adopted are aimed at ensuring that the organization is capable of competing within the target market by maintaining a competitive advantage. 
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The New Marketing Strategies Marketing Term Paper
6 pages (1950 words) , Download 1 , Term Paper
Free
Companies formulate strategies for competitive advantage. The objective is to attract customers towards their products or service. This is achieved through a transaction between them and the customer. But should the relationship that is created between them through this transaction continue? A satisfied customer is the best brand ambassador of a company and its products.
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The Situation of Markets for Alcoholic Beverages in the UK Marketing Research Proposal
6 pages (1500 words) , Download 1 , Research Proposal
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Anime Beer is the brand of beer which has been introduced by Molson Coors targeted extensively towards the women. The beer brand was being launched in the month of August last year with an initial launch of the beer in a 275 ml bottle. There has been an expenditure of around 2 million pounds on advertising campaigns. The beer was targeted exclusively for the female customers but the beer brand failed to gain success in the market.
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Small Regional Airline Providing Specialized Services for Business Commuters - Brisbane Jet Taxi Marketing Case Study
8 pages (2305 words) , Download 0 , Case Study
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The paper "Small Regional Airline Providing Specialized Services for Business Commuters - Brisbane Jet Taxi" is a good example of a marketing case study. The topic chosen is important because of the changing lifestyle of people. Air transport is becoming essential because of rapid growth and development due to globalization.
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Marketing Communications and Strong Brands Marketing Assignment
11 pages (3635 words) , Download 1 , Assignment
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The author states that marketing involves directly in business activities worldwide. In this context, Kline noticed that one of the main objectives of marketing is to shape “the relationship between sellers and buyers, generally companies and consumers, in a process that can be both cooperative and competitive”.
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Identifying and Evaluating Market Opportunities Marketing Case Study
6 pages (3556 words) , Download 0 , Case Study
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The paper "Identifying and Evaluating Market Opportunities" is a wonderful example of a Marketing Case Study. Of late, cycling has become more popular not only in Australia but also globally. For instance, there has been a 28 percent increase in the number of people cycling to work worldwide since 2006 (Vicroads Bicycle Programs Section, 2009).   
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Marketing Plan for the Company G Marketing Report
8 pages (2042 words) , Download 1 , Report
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The main goal of the company is to benefit society through continual innovation, operational excellence, enhanced quality, development and enhancement of human resources. The company strives for excellence in each of the product, it offers to its customers.
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Cereal Aisle Analysis Marketing Case Study
6 pages (1736 words) , Download 1 , Case Study
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The stores use several means to motivate purchases. They adopt some of these behaviors and tactics on their own while others are adapted with the assistance of the manufacturers where in-store promotion is one of such joint tactics. In this kind of tactic the product from a specific manufacturer is promoted in a specific store. 
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Corporate Fiascos and Their Implications Marketing Essay
11 pages (3166 words) , Download 0 , Essay
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The paper "Corporate Fiascos and Their Implications" Is a great example of a Marketing Essay. A business can only show well is doing or how bad is doing by use of its financial record but lately business has resulted in financial misrepresentation so as to hide their real financial status which if fully exposed will affect them in many ways but the most important one is the share price. 
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Marketing in Contemporary Contexts Marketing Case Study
9 pages (3112 words) , Download 0 , Case Study
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The paper "Marketing in Contemporary Contexts"  Is a great example of a Marketing Case Study. Marketing in a contemporary context: Case study There is a need for an effort in the examination of ethical implications of differentiated marketing and market segmentation by marketers targeting consumers of diverse groups.
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Atlanta Falcons or Branding and Marketing Challenges Marketing Assignment
8 pages (2246 words) , Download 0 , Assignment
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The paper "Atlanta Falcons or Branding and Marketing Challenges" Is a great example of a Marketing Assignment. Some of the major reasons why the company was below other NFL club brands are because some other clubs like the Dallas cowboys had commenced on a tremendous job in branding themselves as America’s team. 
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Generic Strategies and PerformanceEvidence from Manufacturing Firms Marketing Case Study
6 pages (1741 words) , Download 0 , Case Study
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The paper "Generic Strategies and Performance–Evidence from Manufacturing Firms" Is a great example of a Marketing Case Study. Since its foundation in 1931, Porsche, founded by Dr. Ferdinand Porsche has shown consistent growth and perseverance towards prosperity. The Company is known for an outstanding strategy that has seen it transform. 
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Viral Marketing Marketing Dissertation
43 pages (10750 words) , Download 1 , Dissertation
This paper discusses how this kind of marketing is theorized and viewed. It considers various components of this marketing practice that organizations use, citing thriving e-commerce companies, like Amazon, while the opportunities and threats are also examined. It concludes that virtually all organizations, even in tradition-oriented marketing companies in the Czech Republic, can employ viral marketing as a productive organizational tool.   
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How Marketing Intermediaries Create Value in Distribution and Logistics Marketing Assignment
8 pages (2239 words) , Download 1 , Assignment
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The author states that the transactions that are done through marketing intermediaries are also known as an indirect transaction but they carry great value for both producers and sellers. As a result, the trend of using marketing intermediaries is increasing and we see a great number of companies using marketing intermediaries.
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Marketing Channels: Market Segmentation for a B2B Market Marketing Coursework
7 pages (1750 words) , Download 1 , Coursework
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Other market segments that the company has to fulfill its customers’ needs and preferences are the airport aviation services, engineering services, catering services, Information Technology to serve business technology needs, and other retail services. The company has loyalty programs, especially for frequent fliers.
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Creative Portfolio: IKEA Magazine Advertisement, TV Commercial, and Website Banner Marketing Case Study
6 pages (1848 words) , Download 1 , Case Study
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The advertising campaigns intend to recognize the right markets. The company must know which marketplaces or market divisions are being targeted. This is a basic market division practice. With the offered consumer commodities, the option might be “age, sex, social-economic grouping, occupation, race, religion, or region”.
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Chinese Factories Struggle to Fill Production Lines Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
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The paper "Chinese Factories Struggle to Fill Production Lines " is a good example of a marketing case study. As manufacturing plants expand in the international markets, they tend to face more challenges. For instance, the Chinese manufacturing industry continues to struggle to retain their support as well as professional staff (Ahmad, Iqbal, and Sheeraz 2012, p. 272).
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Marketing Strategy of Amazon Marketing Case Study
20 pages (6138 words) , Download 1 , Case Study
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The paper "Marketing Strategy of Amazon" is a great example of a marketing case study.  Marketing is one of the integral functional activities of every company.  It determines the ability of business products to be available within the required market and also to meet the demands of the customers.
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Northampton Balloons Ltds Current Market Orientation Marketing Case Study
11 pages (3071 words) , Download 0 , Case Study
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The paper "Northampton Balloons Ltd’s Current Market Orientation" is an outstanding example of a marketing case study. The transformation witnessed in the automotive industry is a reflection of the market orientation efforts with manufacturers becoming increasingly aware of the needs of the customers and developing products that address those needs.
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Alpha Computers Enter the South Korean Market Marketing
13 pages (3573 words) , Download 0
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The paper "Alpha Computers Enter the South Korean Market" is an outstanding example of a marketing business plan. This particular business plan has been drafted in aid of Alpha technologies to dwell on the feasibility of introducing computer hardware, software and accessories into the market of South Korea via online channels.
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Amazon Marketing Strategies Marketing Case Study
10 pages (2833 words) , Download 0 , Case Study
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The paper "Amazon Marketing Strategies" is a good example of a marketing case study. According to Carolyn & Nigel, (2010), Business Amazon is an online sales and marketing company that initially sold books to its customers. However, it has started selling other products including music, DVDs, videos, and household items among others.
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Googles Marketing Strategies Marketing Case Study
10 pages (2674 words) , Download 0 , Case Study
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The paper "Google’s Marketing Strategies" is an outstanding example of a marketing case study. The recent increase in globalisation has improved the existence of search engine companies which were first introduced in the mid-1990s. Andy (2005) describes that most of these companies are currently gobbling each other in order to compete with other big companies.
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The Impact of Internet Marketing In Retailing Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
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The concept is simple; when we need an article, we should send an Email to the nearest retailer or supermarket or grocery shop for needs. The information would be sent to the grocery shop through Internet and the grocery would be delivered at our doorsteps. The concept of E- com goes even beyond this; various firms would float their needs, projects, and tenders through the Internet web. 
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Telmarkets Plan Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
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It cannot be denied that globalization has provided enough opportunities for companies to reach foreign markets. Ruud Lubbers in his article “Globalisation and Sustainable Development” describes globalization as “the phenomenon that the degree of global human interaction increases to such an extent that both its primary effects and the reactions it provokes, give rise to numerous new developments”.
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Strategic Perspectives of Book Publishing Houses in Germany Marketing Research Proposal
11 pages (2750 words) , Download 1 , Research Proposal
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The German Publishing Industry, from a wider perspective, involves several sub-divisions such as news publishing and the book publishing sectors. Elaborating on the milieu that concentrated on the Book Publishing sector, it was witnessed to contribute a total of 9.6 billion euro to the economy in the fiscal year 2007. Therefore, the growing impact of the industry, i.e. the book publishing industry in the German economy is invariable.
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