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Marketing Essays

Result for Subject Marketing:
19914 essays
The Market Entry into Indian Breakfast Cereal Market Marketing Case Study
9 pages (2638 words) , Download 1 , Case Study
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The breakfast cereal company with a plant located in the UK is planning to enter international marketing in the Far East. The company has no expertise in exporting and would like to have an assessment of breakfast traditions in the market to find out any implications in the proposed entry of the company.
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Entrepreneurial Idea - Marketing and Operations Marketing Assignment
6 pages (1576 words) , Download 1 , Assignment
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We aim to achieve this by creating revenue from marketing a series of innovative product lines within the motorcycle sector and to develop our skills and core competencies to create service that is second to none. Moreover, the market entry strategy has to be formulated before the actual product is launched. 
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Formula Ones Industry Life Cycle Marketing Case Study
38 pages (9857 words) , Case Study
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The paper "Formula One’s Industry Life Cycle" is a perfect example of a marketing case study. From the case study, it appears that though the race cars are not meant for the mass market, several buyers are targeted through the publicity created by F1. Such buyers include the race sponsors, the media and the fans.
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Strengthening the Brand with Digital Marketing Marketing Assignment
12 pages (3316 words) , Download 1 , Assignment
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The paper "Strengthening the Brand with Digital Marketing" is a good example of a marketing assignment. Accor’s current distribution strategy involves the use of online platforms which accounted for 35% of the sales made. The strategy is mainly based on a 60/40 relationship between direct bookings from its own digital efforts through its website and the indirect bookings derived from the partnership with OTAs.
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Public Relations of the Back Fish Marketing Case Study
10 pages (2747 words) , Download 0 , Case Study
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The paper "Public Relations of the Back Fish " is a perfect example of a marketing case study. The Back Fish is an international, European based organization whose mandate is to end illegal fishing in lakes and oceans around the world. The organization's approach involves gathering the benefits of modern technology and interested parties into the development of strategies on how to protect oceans by enforcing environmental regulations.
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Sports Event Management Marketing Marketing Case Study
13 pages (3517 words) , Download 0 , Case Study
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The paper "Sports Event Management Marketing" Is a wonderful example of a Marketing Case Study. A Tough Mudder is an event that involves a series of challenges. It involves military-style obstacles where participants navigate a sixteen to nineteen-kilometer course. It was established in 2010 by a corporate lawyer and a Harvard Business school student to test physical and mental strength. 
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Does Customer Satisfaction Have an Impact on Projects Success Marketing Case Study
13 pages (3333 words) , Download 0 , Case Study
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The paper "Does Customer Satisfaction Have an Impact on Project’s Success" is a wonderful example of a Marketing Case Study. Project management is usually a complex process that involves the proper use of material and human resources in order to achieve a set objective for the organization. Projects in organizations vary depending on the field the organization is in.
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Toyota Industry Environment Analysis Marketing Case Study
8 pages (2391 words) , Download 0 , Case Study
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The paper "Toyota Industry Environment Analysis" is a great example of a marketing case study. This section covers the analysis of the automotive industry from a global perspective. The parts covered include the characteristics of the automotive industry, external analysis of porter’s five forces and attractiveness of the automotive industry.
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Strategic Financial Management Marketing Case Study
11 pages (3506 words) , Download 1 , Case Study
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In order to identify the most appropriate business strategy for News Corporation we should primarily review carefully all issues related to corporate activity, referring with details to all the issues/ sectors the realization of which is delayed. In this context, it is supported by Parnell (2003, 16) that ‘in many respects, the evidence for the existence of a strategy can permeate an organization.
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Integrated Marketing Communications Marketing Assignment
6 pages (1609 words) , Download 1 , Assignment
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Thus the related aspect gives rise to the notion of segmenting the market in such a way so as to reach all forms of target customers coming within the direct and indirect hold of the brand/service of which the marketing manager is responsible. This could be done in a number of different ways.
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The Aspects of Marketing Mix Marketing Coursework
10 pages (2867 words) , Download 1 , Coursework
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Even customer segmentation decisions are based on facts that would accelerate and maximize growth in any region. One has to look beyond the previous years’ figures and the competitors’ spending budgets. The right data and the right analysis can help the companies to adjust the marketing mix to meet the needs of two contrasting international markets while generating equal or better profits.
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Advertising Effectiveness Marketing Coursework
12 pages (3283 words) , Download 2 , Coursework
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The positives are that it brings a sort of choosing platform for the eventual consumers of alcohol when it comes to brand and the negatives include the wrong target market which is touched upon. The role of society is something that has to be understood in the proper contexts here. It is just not fulfilling its duties with the amount of dedication and devotion it should have in the first place.
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Advanced Marketing Strategy of Apple Marketing Case Study
10 pages (3991 words) , Download 2 , Case Study
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The red oceans symbolize all the industries and competition rules and the blue oceans highlight the industries, not in existence and unknown market space, not influenced by competitor activity (Chan-Kim & Mauborgne, 2005). Additionally, under the blue ocean “space” consumer demand is created rather than fought over.
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Market Analysis: iPhone Marketing Case Study
7 pages (2024 words) , Download 1 , Case Study
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Unlike rivals, Apple has the technology advantage in winning over youthful customers to its ever-popular iTunes. Music file-sharing facilitated through a handheld mobile device is perhaps the biggest technological breakthrough for a mobile phone company like Apple. Its iPhone technology has got just that capability. 
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Analysis of Frequency of Visits to Breast Screening Service Marketing Research Paper
11 pages (3270 words) , Download 1 , Research Paper
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Ethical considerations played the most valuable role in gauging the pulse of the audience. Most respondents found the testing environments to be ethically respectable and professional. The caregivers acted responsibly and sympathetically. Hence, they preferred to remain loyal to their own service providers. 
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Marketing for Construction: The Kotler Marketing Case Study
9 pages (2576 words) , Download 2 , Case Study
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The challenges of the building companies are different from the usual offers of the marketers where products are manufactured and packaged in one place and sold to another place through the distribution channels using various sales and distribution strategies. The product in the case of the builders is fixed at a location that the customer buys.
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International Marketing Plan for New Mobile Phone Marketing Research Paper
10 pages (2839 words) , Download 1 , Research Paper
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The main objective of the report was to analyze the international marketing prospects for the nascent firm, hereon referred to as Company-A, which is based in Western Europe but intends to manufacture the mobile phone in Malaysia for worldwide distribution.
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Market Analysis: Implementing and Executing Marketing Assignment
17 pages (4422 words) , Download 1 , Assignment
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In any given choice of the mode of entry, there will be no start of any relationship between an entity and another without finding a middleman, or a party that could link another party in a certain country or geographical territory. This middleman will find a certain party within the country that can carry on the objective of the company.
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Market Analysis, Consumer Details, Existing Market Trends - Australian Tourism Industry Marketing
19 pages (4990 words) , Download 0
Free
The paper 'Market Analysis, Consumer Details, Existing Market Trends - Australian Tourism Industry" is a good example of a marketing business plan. This paper provides the initial market analysis, consumer details, existing market trends and future trends required for a new business proposal to be carried out in an existing company that has been listed in the Australian Stock Exchange.
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Costco: Moving to China is a Strategic Move for Expansion of Target Market Marketing Case Study
10 pages (3041 words) , Download 0 , Case Study
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The paper "Costco: Moving to China is a Strategic Move for Expansion of Target Market " is a good example of a marketing case study. The company under consideration in this business proposal is the Costco Wholesaler. Costco is a well renowned American retail store that plans to extend its current target market by launching its operations in the vibrant Chinese market.
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Measuring Brand Equity Across Products and Markets Marketing Case Study
16 pages (5061 words) , Download 0 , Case Study
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The paper "Measuring Brand Equity Across Products and Markets" is a wonderful example of a Marketing Case Study. Apple’s operations have been not smooth sailing over the years. Its brand has not been always strong. It has experienced business ups and downs over the last two decades. In 1994 -1997 it was faced with a tough decision of updating outdated Macintosh. 
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Bring Your Own Device - Service Availability and Rollout Marketing Case Study
10 pages (2762 words) , Download 0 , Case Study
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The paper "Bring Your Own Device - Service Availability and Rollout" is an outstanding example of a marketing case study. With mobility consumerisation, scores of business organisations are turning to programs such as Bring Your Own Device (BYOD), or a crossbreed approach that includes a BYOD program as well as deployed corporate-owned devices (Armando et al., 2014, p.48.).
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The Role of Emotion in Consumer Behavior Marketing Article
12 pages (3225 words) , Download 1 , Article
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While a business can price its product to simply cover its costs or to target a specific status-conscious clientele, it can also price structure to get deeper into the psychological mind of the average customer. Some prices just sound like a smaller expenditure than others even when they are very close to each other in value.
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Film Marketing: Indiana Jones and the Kingdom of the Crystal Skull Marketing Case Study
6 pages (2823 words) , Download 2 , Case Study
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The solitary heroic image of Jones is sustained by the promotional trilogy DVDs which picture only the iconic posture of Jones. The visual aspects of the promotional tools indicate a traditional approach to a hero-adventure story because of its emphasis on the central character’s fight against the evil forces in the world. 
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Marketing Communication: Google Marketing Case Study
6 pages (1657 words) , Download 2 , Case Study
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The author states that Google’s founders are Larry Page and Sergey Brin. These two gentlemen developed a new method through which online searches across the globe could be made easy and accessible. It is undoubtedly the world’s largest search engine at the moment and the credit for the same goes on the shoulders of its founders.
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Organizations Target Markets Marketing Assignment
6 pages (1484 words) , Download 1 , Assignment
Free
The author states that Marks & Spencer, despite being a top-end multi-purpose department store that specializes in clothing, and homewares is not merely restricted to the elite of the area where it is situated in. Offering a wide range of products, the main focus of Mark $ Spencer is on quality which is why their products are offered to the market.
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Systemic Stability and Competitive Neutrality Marketing Assignment
8 pages (2360 words) , Download 1 , Assignment
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The author states that advocates of market regulation often appraise in such a way to metaphorically portray it as equivalent to the placement of a stop sign at a busy intersection—meant to prevent individuals from behaving dishonestly. This is correct in the sense that regulation is a limiting force on the behaviors of actors in the marketplace.
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Whats Hot App in the Australian Market Marketing
14 pages (3873 words) , Download 0
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The paper "What’s Hot App in the Australian Market" is a perfect example of a marketing business plan. The application What’s Hot is a newly designed app, which can show venues, events, concerts or festivals using the newest geolocation technology. Globally, smartphones have become the most available communication mode.
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Brand Development and Marketing of Coca-Cola Company Marketing Case Study
12 pages (3333 words) , Download 0 , Case Study
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The paper "Brand Development and Marketing of Coca-Cola Company " is a good example of a marketing case study. The Coca Cola Company is the most popular distributor of beverages and non-alcoholic drinks all over the world. The product manufactured by the company includes 3600 products. The products range from juices, tea, water, coffee as well as the energy drinks.
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The Use of Integrated Marketing Communications Marketing Assignment
10 pages (2878 words) , Download 1 , Assignment
Free
The author states that any international marketing campaign will need to consider several marketing issues that a company comes across when it tries to broaden its horizons towards the global area. The company not only has to sell its products but also establish public relations, acceptance of the company practices.
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SOWT Analysis of Each Idea for New Product Development Marketing Case Study
11 pages (2867 words) , Download 1 , Case Study
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The task of finding and finalizing new product development was discussed at length among all group members. Several products came to our minds and we discussed the practicality of transforming those ideas into real products. First of all, the idea of temperature controlled vests was suggested and discussed.
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Developing a Marketing Mix for International Hospitality Managment: Hilton Hotel Marketing Case Study
12 pages (3253 words) , Download 2 , Case Study
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The effectiveness of all the planned marketing strategies shall be measured against the actual revenues to be computed collectively from all HHC branches in the UK. All strategies are geared towards the increased revenue per hotel. More than just the acquisition of customers, these strategies aim to encourage added spending among the target market.
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Strategic Marketing at Mazda Marketing Case Study
9 pages (2771 words) , Download 2 , Case Study
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Mazda has certainly been very successful in strategically marketing its products and services to business customers and this statement is supported by their relationship marketing methodology and their sales figures which show that corporate sector sales have certainly improved with their strategic marketing initiative (Mazda, 2005). 
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Crucible of Commercialism, Concept of the Melting Pot in Popular Advertising Marketing Coursework
6 pages (2228 words) , Download 1 , Coursework
Free
Both the reviewed advertisements can be found in the September 2007 editions of Star Magazine and US Weekly, both are promotional advertisements for Television shows. The ad for The View ran in US Weekly (View 2007), a magazine with a largely diverse racial demographic and national as well as some international circulation. 
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Whether or Not the On-Line Marketing Will Eventually Replace the Traditional Marketing Approach in the Future Marketing Research Paper
11 pages (3388 words) , Download 1 , Research Paper
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Based on the basic law of supply and demand, it is possible that the shift from TV ads to Internet ads is due to the high cost of television advertisements. Eventually, when television ads become less saturated, the cost of a TV advertisement would eventually decrease in order to create more demand. 
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Principles of Advertising Marketing Assignment
7 pages (1922 words) , Download 1 , Assignment
Free
The author states that these appeals include weasel words, or words that are used but do not provide support to the claim at all, words that provide associations to the product in order to divert the consumers in looking for the benefits, and unfinished words in order to leave the meaning and analogy of these words to the consumers.
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The International Sugar Production Marketing Case Study
7 pages (1900 words) , Download 0 , Case Study
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Sugar is either produced from sugarcane as it is in the tropical regions and beet that does well in the temperate areas (Hunsigi, 2010). The most type of traded sugar in the international market is raw sugar compared to white sugar. The international market receives an annual 180 million tonnes of sugar, courtesy of the producing countries (Hunsigi, 2010).
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The Padding That Hurts Marketing Case Study
10 pages (2824 words) , Download 0 , Case Study
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The paper "The Padding That Hurts" Is a good example of a Marketing Case Study. In the current global market, market and industry competition has considerably increased. In this case, organizations have resulted in increased use and adoption of unique and innovative strategies to increase their overall competitiveness and market influence. 
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Strategic Consulting for an International Company Marketing Case Study
10 pages (3198 words) , Download 0 , Case Study
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The paper "Strategic Consulting for an International Company" Is a great example of a Marketing Case Study. Wesfarmers is one of the big employers in Australia employing more than 200,000 people all over Australia. In 2007 Wesfarmers declared the purchasing of the Coles Group retail conglomerate for a tune of A$22 billion being the largest take-over in the corporate history of Australia. 
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Major Macro-Environmental Trends Facing Apple Marketing Assignment
7 pages (1963 words) , Download 0 , Assignment
Free
The paper "Major Macro-Environmental Trends Facing Apple" is a great example of a Marketing Assignment. In order to evaluate the operations and functioning of an organization, it is imperative to evaluate the external influencing factors in the market. Yuksel argued that such an analysis can be evaluated based on the concept of political, economic, social, technological, environmental analysis. 
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Core Strategic Issues Facing Indigiearth Company Marketing Case Study
7 pages (1850 words) , Download 0 , Case Study
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The paper "Core Strategic Issues Facing Indigiearth Company " is an outstanding example of a marketing case study. A critical business issue can be a problem or an opportunity that is crucial to the success of the organization (Evans 2013, p.1). The crisis or chance can relate to the core function of the organization. It may be affecting a considerable number of the people within and external to the organization either directly or indirectly.
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The Marketing Mix Marketing Case Study
13 pages (3539 words) , Download 3 , Case Study
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Primary research involves the usage of primary data for the collection of data. Primary data are the information that is collected for the first time.“Primary research involves getting original data directly about the product and the market”.The primary data is to be collected by conducting field research that involves face to face interviews, surveys, questionnaires and focused group interviews.
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Integrated Marketing Communication - the Vindolanda Trust Marketing Case Study
11 pages (3108 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication - the Vindolanda Trust" is a perfect example of a marketing case study. Situated in Hexam, Northumberland, Vindolanda is a thriving UK-based archaeological site and museum that is run by Vindolanda Trust, which is a charitable trust. The Trust’s funding originates from visitor’s contributions and grants and donations from private entities and charities.
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Fish Farming in the UAE Marketing Case Study
7 pages (2030 words) , Download 0 , Case Study
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The paper 'Fish Farming in the UAE " is a great example of a marketing case study. The United Arabs Emirates refers to a country situated in the southeast end of the Arabian Peninsula of the Persian Gulf and shares territories with Qatar and Iran. The total population of the UAE is estimated to be 9.2 million. The group came up with this topic so as to ensure the constant provision of fresh fish to the UAE consumers throughout the year.
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Uniqlos Strategic Marketing and Innovation Marketing Case Study
6 pages (1781 words) , Download 1 , Case Study
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The paper "Uniqlo’s Strategic Marketing and Innovation" is a good example of a marketing case study. The largest population segment in New Zealand composes of the young generation. These are people who have a disposable income to use in purchasing clothes and other luxurious materials. As a result, the company should target this market segment in order to position its products strategically in the market.
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Marketing Approaches for Canterbury Cathedral Marketing Case Study
12 pages (3331 words) , Download 1 , Case Study
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The adoption of a market strategy involves the development of unique products that are marketed to the target clients using the best approaches available and able to beat the existing competition within the market. The marketing methods adopted are aimed at ensuring that the organization is capable of competing within the target market by maintaining a competitive advantage. 
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The New Marketing Strategies Marketing Term Paper
6 pages (1950 words) , Download 1 , Term Paper
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Companies formulate strategies for competitive advantage. The objective is to attract customers towards their products or service. This is achieved through a transaction between them and the customer. But should the relationship that is created between them through this transaction continue? A satisfied customer is the best brand ambassador of a company and its products.
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The Situation of Markets for Alcoholic Beverages in the UK Marketing Research Proposal
6 pages (1500 words) , Download 1 , Research Proposal
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Anime Beer is the brand of beer which has been introduced by Molson Coors targeted extensively towards the women. The beer brand was being launched in the month of August last year with an initial launch of the beer in a 275 ml bottle. There has been an expenditure of around 2 million pounds on advertising campaigns. The beer was targeted exclusively for the female customers but the beer brand failed to gain success in the market.
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Small Regional Airline Providing Specialized Services for Business Commuters - Brisbane Jet Taxi Marketing Case Study
8 pages (2305 words) , Download 0 , Case Study
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The paper "Small Regional Airline Providing Specialized Services for Business Commuters - Brisbane Jet Taxi" is a good example of a marketing case study. The topic chosen is important because of the changing lifestyle of people. Air transport is becoming essential because of rapid growth and development due to globalization.
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Marketing Communications and Strong Brands Marketing Assignment
11 pages (3635 words) , Download 1 , Assignment
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The author states that marketing involves directly in business activities worldwide. In this context, Kline noticed that one of the main objectives of marketing is to shape “the relationship between sellers and buyers, generally companies and consumers, in a process that can be both cooperative and competitive”.
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