Discuss why brand extensions are an important brand growth strategy
Discuss why brand extensions are an important brand growth strategy Marketing Essay
1 pages (250 words) , Download 1 , Essay
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homogeneous in nature are overwhelming the consumers and brand extensions can be a great way in helping the consumers in making their choices in an easier manner. Brand extensions are fruitful for organizations because these extensions gain quick acceptance from the retailers
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Learnscape simulation
Learnscape simulation Marketing Essay
1 pages (250 words) , Download 0 , Essay
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If the targeted audience are Generation X, Y and Z, then the images should be reflective of that age grouping. Additionally, considering Bright Roads does provide services to the elderly who have
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Marketing is The management process of anticipating, identifying and satisfying customer requirements profitably (CIM, 2001)
Marketing is The management process of anticipating, identifying and satisfying customer requirements profitably (CIM, 2001) Marketing Essay
2 pages (500 words) , Download 0 , Essay
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This paper discusses definition and scope of marketing. Marketing defines a set of activities, entities, and procedures that develops and transfers utility objects to different
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Sales Operations and Planning
Sales Operations and Planning Marketing Assignment
7 pages (1750 words) , Assignment
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This has enabled us to enjoy a competitive advantage over our rivals and emerge s among the most established and dominant suppliers in this sector. It is for this reason that we are extending our services across the US borders. Thus, as part of our
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Promotion and Education
Promotion and Education Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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The main message to be relayed to customers will relate to the products unique qualities that enable users to access wifi connections regardless of their geographical locations. Other messages to be relayed include
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Evaluation of Apple Incs decision about launched product Apple Pay, based on your analysis of the external environment (PEST factors and competition) and of the market
Evaluation of Apple Incs decision about launched product Apple Pay, based on your analysis of the external environment (PEST factors and competition) and of the market Marketing Essay
13 pages (3250 words) , Essay
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In the U.S the mobile payments industry is expecting to boom rapidly as more consumers are adopting the use of such technology. Till a few years back, the idea of being able to make payments at checkout counters in
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Marketing plan
Marketing plan Marketing Assignment
7 pages (1750 words) , Download 1 , Assignment
This is common among the high end spas and salons. While these paid adverts have proved to be effective, personal contact is more important for a business that wants to retain most of its customers and also engage in viral marketing. This is a great opportunity that
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Effect of Luxury Cars on the UK Market
Effect of Luxury Cars on the UK Market Marketing Research Proposal
10 pages (2500 words) , Research Proposal
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The two close competitors that are Mercedes-Benz and Audi are expanding enormously over the last two years. Britain has grown to become a Europe leading market for luxurious cars. The recorded have shown that there are other companies that are doing better in the industry like Jaguar, which may reach a point of dominating the market in future.
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Finish the part of "Market Structure and Competitive Analysis in Nigeria" (2 pages, need references)
Finish the part of "Market Structure and Competitive Analysis in Nigeria" (2 pages, need references) Marketing Essay
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In Nigeria, the energy market is benefitting form the gradual reduction in the monetary value of solar photovoltaic modules, which is being triggered by developmental aid on both bilateral and lateral fronts. For many years,
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The Events for the Day Care for Sick Children
The Events for the Day Care for Sick Children Marketing Case Study
6 pages (1500 words) , Case Study
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At present, there is no other Day Care Center that offers services for sick children in the area. This type of service is currently a growing trend in other parts of the country and is quite successful in its operations. The management sees this opportunity to offer this service mainly to families with parents who cannot afford to miss work.
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Thailand Baht
Thailand Baht Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Finance one was a major company in Thailand, the Thai government suspended the shares of the company and also tried its best to make an acquisition, a small Thai bank was supposed to acquire the much troubled
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Pepsi Cola International (PCI) in Ukraine
Pepsi Cola International (PCI) in Ukraine Marketing Essay
10 pages (2500 words) , Essay
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The sales of the company have been increasing in Former USSR with the passage of time however there are several logistics and distribution issues and challenges that the company faces. This case analyses the challenges and issues faced by Pepsi Cola International in Ukraine particularly related to distribution, logistics etc.
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Perfume Advertising Adaptation
Perfume Advertising Adaptation Marketing Essay
2 pages (500 words) , Download 0 , Essay
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The essential of a successful advertisement is when the image of a celebrity matches up with product’s precise image, it is only then the message will be effective. The person who perceives an advertisement often sees a multiple type of good
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Seminar Papers
Seminar Papers Marketing Essay
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Afterwards creativity is employed and finally it’s given time to gain momentum. This is achieved through intense advertising in order to familiarize the customers with the product e.g. Pepsi brand (Healey 2003, p.77). Sustainability is the
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Blogs
Blogs Marketing Essay
2 pages (500 words) , Download 0 , Essay
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In shopping centers, what the usual barcodes have done were to facilitate recognition and encoding of prices of products that do not require tagging and
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Strategic Marketing and Marketing planning process
Strategic Marketing and Marketing planning process Marketing Essay
5 pages (1250 words) , Essay
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This point of view is also supported by Grönroos (2006), whose updated definition of marketing states that it involves not only creating, communicating and delivering value,
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Chapter two: Literature review
Chapter two: Literature review Marketing Literature review
6 pages (1500 words) , Literature review
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It is a huge business and engages large number of peoples with variety of skill and talents in order to offer the customers with wide range of fashion apparels. The front line customer service staff, which includes “Designers, new product developers,
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Article Critique
Article Critique Marketing Article
2 pages (500 words) , Download 0 , Article
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Where a business has a vibrant marketing department, customers are able to identify and own the business brand thereby contributing to its growth and expansion. Customers who are treated with respect by marketers make them have
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Coco Chanel - Fashion Merchandising
Coco Chanel - Fashion Merchandising Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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This paper analyzes the fashion marketing of Coco Chanel. Coco’s mother passed on when she was a six year old girl, leaving her and her four siblings under the care of her father. Her father soon gave them to various relatives as life became miserable. Coco Chanel ended up in an orphanage, where she mastered the art of sewing.
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Marketing Research assignment 5
Marketing Research assignment 5 Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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Particularly, this paper evaluates the concepts of mathematical differences, managerially important differences and statistical significance. Marketing and mathematics work conjointly, for example, companies
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Marketing Planning and Strategy Project 1/2
Marketing Planning and Strategy Project 1/2 Marketing Assignment
2 pages (500 words) , Download 0 , Assignment
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, our services are far reaching and our markets have expanded rapidly in the recent years because of our obligation to quality and effectiveness in delivery of service. We seek to be the trusted organization of choice for client support in any concerns involving technology. In
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Term project
Term project Marketing Essay
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The current treadmills have conveyor belts, which are powered by electric motor. The belt provides a platform where the person using it stays while doing. The user of the treadmill has to either walk or run
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Search engine marketing
Search engine marketing Marketing Research Paper
1 pages (250 words) , Download 1 , Research Paper
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extranet and air space communication and have enhanced cost effectiveness, more online bookings, price integrity and easy reach of targeted segments of customers (Kennedy & Hauksson, pg.67). Their major characteristics relate to speed, effectiveness and vast storage. Players
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Building a customer loyalty scheme via The Three Commitment Components model for family-run Thai restaurants in London
Building a customer loyalty scheme via The Three Commitment Components model for family-run Thai restaurants in London Marketing Essay
19 pages (4750 words) , Essay
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Consequently, customers have a wide array of establishments from which to choose hence intensifying the competition even further. In response, modern hospitality enterprises are increasingly concentrating
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Analysis of Earth Hours Branding Campaigns
Analysis of Earth Hour's Branding Campaigns Marketing Essay
8 pages (2000 words) , Essay
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The campaign appeared in different media including India.com, for a period of 6 years produced by two different advertising agencies based in UK as well as
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Fashion marketing Spanish group Inditex
Fashion marketing Spanish group Inditex Marketing Assignment
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This essay analyzes the Spanish group Inditex marketing. The target market of Bershka highly focuses on the group of those young people (men & women) who are curiously motivated and interested towards the new trend of clothing. There is a professional designer team behind the brand, who tries their best to bring out the latest designing clothes.
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Product Analysis about Fast Food Restaurant
Product Analysis about Fast Food Restaurant Marketing Essay
6 pages (1500 words) , Essay
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Correspondingly, Domino’s Pizza was founded in the year 1960 and is recognized as a world leader in Pizza delivery. The company has a mission to be
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Consumer Market and Consumer Buyer Behavior
Consumer Market and Consumer Buyer Behavior Marketing Essay
2 pages (500 words) , Download 1 , Essay
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The firm began in 1997 with its focus on the design and equipment manufacturing and development of design for devices. The technology adapted advanced products such as PDAs,
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Marketing Research
Marketing Research Marketing Research Paper
5 pages (1250 words) , Research Paper
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onal consultancy firm which offers advice on the best practices regarding production and exploration of natural resources, energy and oil and gas products. The main objective of the campaign was to rid the public of all the misconception surrounding waste management by turning
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Disney case study
Disney case study Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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Secondly, the target market in Chinese is now familiar with the Disney brands, including its famous character Mickey Mouse. Thus, park attendance in Disney Shanghai is expected to be higher than The
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Advertising and Marketing Communications of Stella McCartney
Advertising and Marketing Communications of Stella McCartney Marketing Assignment
8 pages (2000 words) , Assignment
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As the discussion stresses the brand’s achievement in the field of fashion has been acknowledged on a number of occasions. The brand’s partnership with Adidas which was first introduced in the year 2004 led to the brand’s involvement in the design of Olympic kits for all the competition for both Paralympic games and London Olympics in the year 2012.
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Brand Implementation: Report and Plan - Blackberry Case Study
Brand Implementation: Report and Plan - Blackberry Case Study Marketing Assignment
8 pages (2000 words) , Assignment
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Blackberry is a brand that is associated with the production of mobile devices. The brand is popular for the production of mobile devices that are of high technological standards. However, recently there has been a decline in the level of innovation and creativity in the development of new products.
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Behavioural Economics
Behavioural Economics Marketing Coursework
16 pages (4000 words) , Coursework
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This research aims to scrutinise the behavioural economics, classical or traditional economics, as well as the marketing industries. By establishing the difference, as well as the concept of each
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DB Qs Dar mkt
DB Qs Dar mkt Marketing Essay
3 pages (750 words) , Essay
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Oftentimes, I have received support from the staff in terms of gaining pricing information and product description helping me in buying from virtual stores. Kotler 3 believed that markets
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Research Proposal
Research Proposal Marketing Research Proposal
2 pages (500 words) , Download 0 , Research Proposal
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In this context, two popular restaurants of the UK, Restaurant Gordon Ramsay and Chez Bruce will be considered. Advertisement is regarded as the most effective means of
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Chapter7
Chapter7 Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Mass marketing reach a large market. Since there are no concern on who will receive the message, this strategy is likely to reach potential customers who might get interested in
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Subway Smoothie
Subway Smoothie Marketing Essay
3 pages (750 words) , Essay
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Various promotion tools are adopted by organizations on their promotional activities. This paper is going to focus on various elements of promotion adopted by a smoothie company together with the promotional objectives. The paper will also
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Choose one of brief
Choose one of brief Marketing Coursework
2 pages (500 words) , Download 0 , Coursework
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Ideally, people have to work on meeting their common needs while working on the best means of presenting their communication. The role of any brief is to pass on important information to the intended audience within the required timeframe. Though brief one can be said to be
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Social Media Marketing Plan for Automotive Dealership
Social Media Marketing Plan for Automotive Dealership Marketing Assignment
8 pages (2000 words) , Assignment
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This marketing plan looks at the car dealership market in terms of the clients and the competitors, who determine the success of the company. In order for the company to achieve its social media objectives, it will establish a future strategy by formulating workable goals, mission, and vision statements.
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The Strategic Implication of E Commerce for the Design and Construction Industry Article Analysis
The Strategic Implication of E Commerce for the Design and Construction Industry Article Analysis Marketing Essay
4 pages (1000 words) , Essay
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The construction industry could perform generic benchmarking into the Indian E-commerce model to find solution applied earlier in this fast-track innovation nation to then apply the knowledge to perform continuous improvement in its e-commerce platforms for both businesses to customer and business to business e-commerce transactions
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The Indian Entertainment and Media industry
The Indian Entertainment and Media industry Marketing Essay
10 pages (2500 words) , Essay
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The author notes that the Indian Diaspora is spread into most of the developed countries including UK and US besides having large presence in South Africa. Currently, the Indian Entertainment industry is considered as the most robust industries in the world as both growth and opportunities are embarrassing the various segments of the industry.
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Cam-Phone Industry Innovative Marketing
Cam-Phone Industry Innovative Marketing Marketing Research Paper
7 pages (1750 words) , Research Paper
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The current revolution of information and communication technologies is changing our business environment drastically (Kanter 2005). New technologies influence the way we organize our work and the environment in which we compete, introducing new rules and new relative powers among incumbents, newcomers and even entire markets.
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Guinness: Modern Approach to Future Success in the Market
Guinness: Modern Approach to Future Success in the Market Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
The author states that Guinness surely has an important formula on how it was able to obtain its status today. It gained so much popularity that studying it more closely would make sense as part of discovering other important factors that have contributed to the business success of a firm.
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Marketing Ethics and Regulation
Marketing Ethics and Regulation Marketing Essay
2 pages (500 words) , Download 0 , Essay
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However, there are a lot of things people need to know and consider to be able to make this possible. One of the most important guidelines in doing so would come from the code of ethics. Code of ethics is a list of guidelines and
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BUILDING YOUR MARKETING PLAN (COOKIECRAZE)
BUILDING YOUR MARKETING PLAN (COOKIECRAZE) Marketing Term Paper
4 pages (1000 words) , Term Paper
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The company is committed to doing so by using the highest quality ingredients, hiring the best staff and maintaining top notch
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Module 8
Module 8 Marketing Research Paper
2 pages (500 words) , Download 0 , Research Paper
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The first behaviour to be analysed is their attraction to brand names. It has been observed that the Chinese hold high value to the brand of the car they purchase. This surpasses the need to consider the practicality
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Find contemporary problem about ( Personality, Lifestyles and Self )
Find contemporary problem about ( Personality, Lifestyles and Self ) Marketing Literature review
8 pages (2000 words) , Literature review
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rsonality showcases the values that consumers hold in a multidimensional manner with research suggesting brands enhance the personality of individuals using them (Khare & Handa, 2009: 63). In addition, consumers have been noted to evaluate the value of brands based on their self
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What makes bad logo
What makes bad logo Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Thus, in designing a logo, the type of audience that the logo is meant for must be put into consideration (Chase et al. 2008). A logo that does not tell a story in the simplest form, but makes it more complicated is a bad logo (Chase et al. 2008). A logo that
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Ten Ways to Create Shareholder Value
Ten Ways to Create Shareholder Value Marketing Essay
1 pages (250 words) , Download 0 , Essay
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According to the paper, Rappaport reaches out to business executives regarding the manner in which shareholders’ value should be created in practical commercial contexts. According to Rappaport, it is the duty of managers, especially company directors and chief executive officers, to ensure that objective shareholders’ interests are prioritized. 
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Attraction Effect in Advertising
Attraction Effect in Advertising Marketing Case Study
2 pages (500 words) , Download 0 , Case Study
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As the business has to settle on a structured pricing model which is built to guarantee true value for consumers’’ money, it might lose the chance to increase its prices in the future. This is because, the price structure that the company has maintained to justify consumers’’ decision to purchase, cannot be easily changed or altered.
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