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Low Cost Airlines
Low Cost Airlines
7 pages (1750 words) , Essay
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Although the tragic events that have taken place in the past, and those of recent years have had a major impact on the air transportation industry, low-cost airlines appear relatively immune to the changes and the environmental changes threatening traditional airlines.
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The Marlin Firearms Company marketing profile
The Marlin Firearms Company marketing profile
5 pages (1250 words) , Essay
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The various marketing objectives for the company have altered over the course of its existence and currently are reflecting the values of a large group of consumers who want specific products.The Marlin Firearms Company specializes in small arms manufacture and accessories.
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Marketing management and strategy - The UK music industry
Marketing management and strategy - The UK music industry
21 pages (5250 words) , Essay
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The problem with teenage consumers is that they have limited possibilities to use credit cards to make purchases, so companies have to improve billing methods to facilitate payments and stimulate sales.
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Advertising and public relations in America
Advertising and public relations in America
2 pages (500 words) , Download 0 , Essay
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One such organization that is attempting to reconnect with young girls, the Girl Scouts of America, is facing difficulties in attracting new members in today's "nonjoiner culture" (Byron). Attempting to reinvigorate an old brand is one of the most difficult advertising tasks around.
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Factory Gate pricing
Factory Gate pricing
7 pages (1750 words) , Essay
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Factory gate pricing gives the manufacturer the scope to set the rates at the production point. The manufacturer will set the prices. During the 80’s the manufacturer has to send the finish goods to the retailer through the supplier, the cost of transporting the goods to the retailer’s warehouse point was incurred on the price of the goods.
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Projections of Body Shop
Projections of Body Shop
7 pages (1750 words) , Essay
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The author states that the Body Shop has been listed on the London Stock Exchange for 20 years and finally it was taken over by a cosmetic giant from France, L’Oreal, in March 2006. Despite this huge change in ownership, “Anita Roddick’s baby” will retain its existing identity and values and operate independently within the L’Oréal group.
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Addidas and Reebok: Market strategy
Addidas and Reebok: Market strategy
14 pages (3500 words) , Essay
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As a base from which to form a constructive evaluation we studied the history of both companies and the marketplace within which they operate, both in terms of size and the competition.
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Marketing Strategy WH Smith Case Study
Marketing Strategy WH Smith Case Study
25 pages (6250 words) , Essay
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WH Smith is one of Britain’s leading retailers and sells newspapers, magazines, books, stationery and entertainment products through a chain of high-street stores and travel retail stores. The company has also developed an internet portal to extend its presence into the emerging e-retail business.
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Impacts of Credit Crunch on Ryanair
Impacts of Credit Crunch on Ryanair
12 pages (2250 words) , Research Proposal
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The author states that certain signs of coming changes in the world economy could be detected prior to the obvious appearance of credit crunch in 2008. These signs are for example: economic downturns in major economies, high-oil and high food prices which generated higher global inflation.
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Advertising and public relations
Advertising and public relations
2 pages (500 words) , Download 0 , Essay
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Public relations and advertising are the two main area of specialization under mass communication program. (Mass Communication, advertising and public relation).Public relation is an art, technique or a profession carried out by an individual with the motive of Brand promotion, whether of a product, a service or an industry.
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Challenges in The Music Industry
Challenges in The Music Industry
10 pages (2500 words) , Essay
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This work examines the challenges that have come with the new environment. It then proposes the possible solution to enable the music industry players make money amid worldwide falling CD sales.
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Strategic marketing (Merton Industries)
Strategic marketing (Merton Industries)
2 pages (500 words) , Download 0 , Case Study
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It is of little value to have a strategy if there is deficiency either in the resources or the expertise to implement it. This essay will examine the marketing strategy adopted by Merton Industries. Merton Industries is a private company which manufactures a full line of medium- to high-priced carpet which is basically for the residential segment.
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Research Paper Critique and Summaries
Research Paper Critique and Summaries
4 pages (1000 words) , Download 1 , Essay
More importantly, it means that marketers would be in a position where they can identify the marketing approaches to which a specific culture/group of consumers is most vulnerable to and, accordingly, maximize the effect of their campaigns.
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Haier Global Analysis
Haier Global Analysis
3 pages (750 words) , Download 1 , Case Study
Going global will enable Haier to distribute its markets and become more strong in its own markets. Entering into newer markets will also enable Haier to acquire good knowledge about the technology and skills to operate. Haier has been depended on the infrastructure for better logistics and supply chain to deliver its customers.
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International Sales
International Sales
11 pages (2750 words) , Term Paper
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International market expansion is perhaps becoming the most preferred option for business organizations to grow and expand in the current age of turbulent market condition. International expansion can be carried out in licensing, franchising, partnerships and establishment of wholly owned subsidiaries and manufacturing units in the foreign nation.
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Customer Orientation
Customer Orientation
9 pages (2250 words) , Essay
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Customer orientation has been described as a set of beliefs which are used in sales which postulate that customers needs and satisfaction has to be given priority in business and in the operation of an organization. It is a concept that focuses on the interaction between the organization and customers in view of the competitors in the market.
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International Marketing: The Furniture Production
International Marketing: The Furniture Production
10 pages (2000 words) , Essay
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This paper is presented in the form of the report, which has been virtually requested by my boss from the new international marketing manager hired by our enterprise. The aim of this work is to create through a report on the markets our enterprise can expand to, the challenges, barriers, and benefits which will be gained as a result of this expansion.
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Developing Marketing Strategies and Plans
Developing Marketing Strategies and Plans
10 pages (2500 words) , Essay
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The current business environment requires vigilance, strong reactions to external markets and extra product offerings. Gone are the days when business would only focus on the needs of their clients; this approach is no longer viable in the market today. Companies need to keep a close eye on their competitors.
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Nation Branding
Nation Branding
40 pages (10000 words) , Dissertation
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Nation branding is an exciting subject since although there is little academic research on it, there is a lot of activity worldwide. It is more expanded than classical product brand strategy and it involves political activities. Nation branding is getting very popular since many countries try to develop a national brand.
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Marketing plan: Secosana bags
Marketing plan: Secosana bags
8 pages (2000 words) , Essay
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It is now an enormous challenge for the SECOSANA Company, an amateur bag company to gain the challenger role in the Philippine market. SECOSANA Company aims to gain at least an additional 10% of the market share upon the introduction of its new product line.
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International marketing-country of origin, foreign and domestic consumer predispositions
International marketing-country of origin, foreign and domestic consumer predispositions
3 pages (750 words) , Download 1 , Essay
The apparel industry is very mature in Italy and Spain and more fashion companies have decided to penetrate further into these markets (Arnold, 2003). The fashion companies in Europe produce high quality clothing line by purchasing the yarn from the Italian manufacturing units.
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A critical assessment of marketing analysis tools
A critical assessment of marketing analysis tools
5 pages (1250 words) , Essay
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A Critical Assessment of Marketing Analysis Tools Background Companies are often challenged externally or internally to examine their positioning in the given marketplace, business or industry. To complement this, a multitude of models and theories have been established (Koch, 2000).
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Globalization and Modern Society
Globalization and Modern Society
3 pages (750 words) , Download 1 , Essay
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Marx saw history as an unfolding process of growth and development in which one form of political economy gave way to another. Thus in ancient times, there was slave-based economy. Then there was feudal serfdom. Thereafter came the rise of industry and capitalism, typified by the 1789 French Revolution.
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The 4Ps of Marketing Used by Quiznos and Subway
The 4Ps of Marketing Used by Quiznos and Subway
4 pages (1000 words) , Download 1 , Research Paper
The author states that Subway and Quiznos are two similar companies that serve submarine sandwich to their target customers. As the pioneer of submarine sandwich in the US, Subway opened its first store in Bridgeport, Connecticut back in 1965. The company offered franchising options in 1974 because of the owners’ desire to expand the business.
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Story hotel --- distribution channels
Story hotel --- distribution channels
3 pages (750 words) , Research Paper
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The Hotel engages in strategic marketing strategies that are designed to attract the attention of various levels of clientele. Strategic segmentation ensures that various forms of information are delivered to the clientele in good time for the purpose of reducing the amount of time that it would require for the targeted clientele to engage manual systems in search of the right kind of information about the hotel.
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Market realities and the maximalization of consumer good
Market realities and the maximalization of consumer good
3 pages (750 words) , Essay
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Likewise, due to the fact that so few players exist within the oligarchic model of competition, it is easy and often common for them to cooperate in order to stifle any entrants to the market.
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Marketing Plan
Marketing Plan
3 pages (750 words) , Essay
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Besides that, Moods Cafe believes in the word of mouth marketing which it tends to generate through its personalized service. The customers are largely young executives and young adults who escape the rush of the city to enjoy some peaceful time at Moods.
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Federal open market committee
Federal open market committee
4 pages (1000 words) , Essay
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This has impact on the rates of inflation, employment, job creation, productivity and a whole lot of other factors that form part of our financial and economic well being and affect the National Statistics and state of the economy.
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Preparing the marketing audit for market entry
Preparing the marketing audit for market entry
8 pages (2000 words) , Essay
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It will have many extra features which are not seen in any existing products. This will enable them to attract more consumer than other competitors, like LG, Whirlpool, etc. Since Sony has its presence already in Indian Market it will help them to acquire distribution channel to reach the far flung areas of the rural India.
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Entry into Chinese and Indian Retail Markets
Entry into Chinese and Indian Retail Markets
5 pages (1250 words) , Essay
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Porter (1986) argues that there is no single global strategy, which can be used as a model formula. He contended that a lot depends upon the differences in the extent of geographical location and the degree to which the company is centralized for decision making. International marketing is different from home-country marketing.
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PR campaign
PR campaign
2 pages (500 words) , Download 0 , Essay
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Some countries may have different ideas and needs, and some countries may have certain policies against or working for our products. We also would need to make sure to keep into consideration if we have any competing products in different markets, as well as the ethical considerations of working with different cultures and different markets.
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Response to Wall Street Journal Article Entitled: Cash-Rich Firms Feel Pressure to Spend
Response to Wall Street Journal Article Entitled: Cash-Rich Firms Feel Pressure to Spend
4 pages (1000 words) , Essay
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The object of this paper is to answer certain questions regarding the corporate economic actions and trends set forth in Gregory Zuckerman’s article entitled, “Cash-Rich Firms Feel Pressure to Spend” as published in the 11 July 2005 issue of The Wall Street Journal.
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X Phone marketing plan
X Phone marketing plan
2 pages (500 words) , Download 0 , Case Study
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This is attributed to the expected lower consumer and business confidence brought about by high interest rates. Recognizing the popularity and wide acceptance of mobile phones in the country, demand for these products will not be dampened by the weaker economic outlook.
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The promotional strategy of British Airways
The promotional strategy of British Airways
28 pages (7000 words) , Download 1 , Coursework
Throughout this assignment it has been the intention to be independent in the processes and results. The analysis on the Ansoff Matrix as well as the 4P’s , it analysis the customer service and how vital it is for British airways . it thus can be concluded that , on the base of the given literature BA has a strong promotional strategy , this strategy keep it customer loyal to it
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Advertisement of cars
Advertisement of cars
5 pages (1250 words) , Essay
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Mercedes is popular brand and automobile, and its market is the elite class, in particular, the Europeans and Americans. The E-class series of Mercedes has never targeted the middle-income group, and has tried to appeal the corporate owners, industrialists, governmental officers and business tycoons – age group between 35 and 60years.
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Improving Process
Improving Process
6 pages (2000 words) , Assignment
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As the discussion, Improving Process, stresses Six Sigma at many organizations simply means a measure of quality that strives for near perfection. Six Sigma is a disciplined, data-driven approach and methodology for eliminating defects in any process -- from manufacturing to transactional and from product to service.
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Advertising media selection
Advertising media selection
3 pages (750 words) , Essay
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The facts preceding the need for the media plan and advertising include the concern for growing coffee retailers thus increased competition, and due to the recent concentration on expansion, the management is concerned about potential brand devaluing.
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Impact of Brand Personality on Consumer Decision Making
Impact of Brand Personality on Consumer Decision Making
17 pages (3500 words) , Download 1 , Essay
According to the research findings, it can, therefore, be said that five categories as represented by sincerity, excitement, competence, sophistication, and ruggedness provided examples of the aforementioned brand personality that provided insight into how brand personality is used in products we recognize.
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Internet Marketing
Internet Marketing
12 pages (3000 words) , Essay
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This paper seeks to illustrate the effectiveness of internet marketing by comparing the website of two airlines thus trying to highlight aspects of internet marketing, especially the efficiency of the websites in maintaining traffic, fostering brand strength, brand commitment and at the same time getting results.
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Marketing Plan for Product
Marketing Plan for Product
6 pages (1500 words) , Download 1 , Essay
Elderly adults represent a separate age segment. Older people comprise a substantial proportion of the population, including the most affluent people. With the attrition in their life space, death of their spouses, and cohort members, older adults rely on mass media for information to a greater extent than do their younger counterparts.
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The Consumer Value from Online Shopping
The Consumer Value from Online Shopping
5 pages (1250 words) , Download 1 , Research Proposal
This research will begin with the statement that Internet users perform variety of activities on intern like seeking information, entertainment, communication etc. Online shopping is “a process consumer goes through to purchase products or services over the Internet from different e-shops, e-stores, Internet shops, web shops, online store, or virtual stores”.
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Project Management: Scantel Project
Project Management: Scantel Project
8 pages (2500 words) , Essay
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From a coherent review of the case study and the network diagram, it is possible to discern and identify the many concerns facing the Scantel Management with regard to this project.The product has a considerable potential given that it is skilfully developed, it consists of five major systems.
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Customer satisfaction in mobile industry in Egypt an empirical study
Customer satisfaction in mobile industry in Egypt an empirical study
7 pages (1750 words) , Thesis
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The telecommunication industry in Egypt has had a checkered evolution from the start to now. Its current strategic operational and competitive environments are basically determined by a series of factors such as an ever intensifying competitive environment among the mobile service providers, supply chain management cost related constraints.
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Airline marketing
Airline marketing
6 pages (1500 words) , Essay
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As such it is the lynchpin of any industry. It is all – pervasive. It is important to recognize that everyone in the airline can contribute to the marketing process. The essence of marketing is to identify and satisfy customer needs; to be consumer-or- market oriented rather than production – or supply oriented.
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Agribusiness marketing
Agribusiness marketing
2 pages (500 words) , Download 0 , Essay
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The framework of the industry is constituted by small number of producers and processors. But they process it on a large scale. US also ranks among third in the world sugar consumers where India and European Union share the first two places.
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E-commerce
E-commerce
9 pages (2250 words) , Essay
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A life insurance company moves from a brick and mortar business to an automated environment, in which strategic leadership is very important. The leadership team may need to evaluate: strategy to deal with channel conflict and assess type of products suitable for web distribution as well as techniques to strengthen customer relationships.
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The Audi Q7: Market Positioning
The Audi Q7: Market Positioning
2 pages (500 words) , Download 4 , Research Paper
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The Audi Q7 is a full size luxury SUV manufactured by the German Audi Corp. The Q7 is designed to sell in the premium SUV market against competitors from BMW, Lexus, and Mercedes. Repositioning the Audi Q7 will demand that the vehicle be made attractive to the female market.
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Consumer and industry trends in the pub industry
Consumer and industry trends in the pub industry
9 pages (2250 words) , Essay
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Based on the data of the British Beer & Pub Association, in the last 10 years food sales in Britain's 30,000 managed pubs have risen by 165%. In the 30,000 smaller tenanted pubs, the increase is deemed to be lower but it is regarded as substantial.
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Advertising analysis:ESPN
Advertising analysis:ESPN
2 pages (500 words) , Download 0 , Essay
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This 'hanging' sofa is enough to grab the attention of the viewer and forces him/her to read through the rest of the ad.The lower portion of the ad shows the TV with again a catchy heading 'Don't just watch it, live it.
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Critical success factors for fashion market online retailing business
Critical success factors for fashion market online retailing business
57 pages (14250 words) , Essay
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This study is being carried out to identify the main determinants for successful e-taling in fashion marketing business. The purpose of this research is to provide a foundation for more in-depth study and to explore ways in which the efficacy of e-commerce strategies in fashion can be increased.
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