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Marketing Essays

Result for Subject Marketing:
19914 essays
Cayce Pollard and the Significance of Logos and Advertizing in Pattern Recognition Marketing Coursework
8 pages (2282 words) , Download 1 , Coursework
Free
In conclusion, the concept of logos, images, and icons in “Pattern Recognition” is one that remains significant in creating a story and mystery for the reader. An important character that is within this is Cayce, specifically which is given the role of looking at and analyzing what the various images mean.
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Marketing Communications Issues Marketing Assignment
15 pages (3899 words) , Download 0 , Assignment
Free
The paper 'Marketing Communications Issues ' is a great example of a Marketing Assignment. Nonprofits can use public relations to promote events, call people to actions such as in the events of emergency at a lower cost, and more effectively. On the other hand, direct marketing, such as direct emailing, is more easy and convenient to use as the recipients may be requested to pass the emails. 
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Use of the Internet in Social Marketing Marketing Case Study
13 pages (3716 words) , Download 0 , Case Study
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The paper 'Use of the Internet in Social Marketing' is a wonderful example of a Marketing Case Study. Several studies have shown that technology has impacted social marketing. There has been a great shift from traditional media towards the second generation internet-based applications. The users of the second generation applications have been able to control social marketing. 
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How Organizations Use Professional Athletes As Figure Heads To Help Promote Their Product Marketing Assignment
7 pages (2050 words) , Download 1 , Assignment
Free
Football, as a major sport, has attracted a lot of marketers as sponsors. Football players and teams have been sponsored by cash or other kinds. It is very usual that football players get sponsorships for their clothing. Apart from these, many sports gear companies sponsor teams for their footwear as well as other parts of the uniform. 
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Trends in Global Beer Markets: Modelo Marketing Case Study
8 pages (2141 words) , Download 1 , Case Study
Free
China has the potential in the form of a sheer number of consumers, and this potential is greater in the rural and sub-urban areas where the beer consumption is set to increase. However, the Chines market is completely dominated by the local manufacturers and producers of beer and this is due to the loyalty and preferences of the local people. 
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Zara's Marketing Communications Plan Marketing Case Study
9 pages (2535 words) , Download 2 , Case Study
Free
Zara has traveled quite far and set an example in the field of marketing strategy through its timely activities and development of the communication system. However small steps will make their strategic framework more complete in nature. A large-scale advertising plan is required especially in the emerging economies that are increasingly adopting global fashion trends.
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Social Marketing in the Age of Direct Benefit and Upstream Marketing Marketing Assignment
9 pages (2438 words) , Download 1 , Assignment
Free
The treated water may be stored and used safely for agricultural watering or spraying, pesticide or herbicide dilution, flushing systems, livestock cleaning purposes and fire control systems. As far as the target audiences are concerned, they can be any hotel, which is interested in going for sustainable and greener options regarding water usage. 
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Marketing Mix - Le Bistort Pierre Restaurant Marketing Assignment
6 pages (2037 words) , Download 2 , Assignment
Free
Presently there are 8 Bistorts spread over in the United Kingdom. But all the bistorts have different interiors compared to the ghostly interior in Derby, to the impressive modern building in Sheffield. While the interior is different in all the bistorts, the locations are also very different from each other. 
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Starbucks Marketing Plan Marketing Case Study
7 pages (2088 words) , Download 1 , Case Study
Free
Starbucks recognizes itself as a family destination. It has been offering milk and hot chocolate for kids but of late, the company has recognized a growing market segment in teenagers. The teens even now walk in and indulge in 16-ounce Frappucinos that contains a high dose of caffeine. Since there is a family destination and since teens frequent the stores, they must have products suitable for the age group.
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Ethical Marketing Marketing Case Study
7 pages (2108 words) , Download 2 , Case Study
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Advertising plays a pivotal role in deciding the success of a marketing strategy. At the same time, it remains under the scanner of governments, media, and public groups. Therefore it is difficult to believe that any dishonesty on the part of the advertiser, would remain a long terms secret. Every advertising plan has to build upon the consumers’ trust in its honesty. 
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Customer Service Excellence and Role of Problem Solving Marketing Assignment
9 pages (2241 words) , Download 1 , Assignment
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If the customer service representatives who are most vulnerable to these problems, should a difficulty arise, are only compounded by stress. Thus, it would be ideal if customer service could effectively deal with all these issues—but unfortunately, some issues cannot be dealt with in the realm of customer service alone.
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Evaluation of an Advertising Agency: Apple Company Marketing Case Study
8 pages (2483 words) , Download 1 , Case Study
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Competitors of the client have a lot to learn from this campaign since it was successful and excellent. To begin with, competitors should learn that successful advertisements must be truthful and honest (Sutherland & Sylvester, 1993). Advertisements that give false information to lure customers into purchasing the products are never effective. 
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Logic of Marketing from Contextual and Relativist Perceptions Marketing Assignment
8 pages (2409 words) , Download 0 , Assignment
Free
The paper "Logic of Marketing from Contextual and Relativist Perceptions " is an outstanding example of a marketing assignment. Gone are the days when customers always use to be at the receiving end and had to accept whatever was offered from the manufacturers. Down the timeline, the scenario has drastically changed.
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The Establishment of the Collateralized Debt Obligations Marketing Coursework
12 pages (3233 words) , Download 0 , Coursework
Free
The paper "The Establishment of the Collateralized Debt Obligations" is an outstanding example of marketing coursework. A few years ago many of the local councils have purchased a set of financial instruments which they were considering as the safe investments in the shape of Collateralized Debt Obligations (CDOs), but in reality that investment was a risky transaction as the returns associated with these investments was neither safe nor profitable.
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The Extent of Leadership in Marketing Marketing Case Study
11 pages (3336 words) , Download 0 , Case Study
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The paper 'The Extent of Leadership in Marketing' is a wonderful example of a Marketing Case Study. Leadership is the process of influencing others socially, by enlisting their aids and support so that a common task can be accomplished. According to Kruse (2013), leadership is not dependent on one’s position or seniority in the company, and therefore it is not management. 
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Why Multinational Companies Choose Different Entry Modes for Different Markets at Different Times Marketing Coursework
9 pages (2558 words) , Download 0 , Coursework
Free
The paper "Why Multinational Companies Choose Different Entry Modes for Different Markets at Different Times" is a good example of marketing coursework. Today, due to increased globalization of business, more intense pressure has been put on most multinational companies to seek immediate entry into the foreign region, because markets are being integrated with each other.
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Digital Marketing Presents Opportunities and Challenges to Organisations Marketing Coursework
6 pages (1961 words) , Download 0 , Coursework
Free
The paper "Digital Marketing Presents Opportunities and Challenges to Organisations" is a good example of marketing coursework. The onset of digital marketing has been a commendable advancement in the field of marketing. Companies use marketing tools to reach their consumers and make sales. The current digital era has made marketing processes easy than it was prior to electronic integration.
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Zaras Internet Marketing - Situational Analysis Marketing Case Study
6 pages (1747 words) , Download 0 , Case Study
Free
The paper "Zara’s Internet Marketing - Situational Analysis " is a great example of a marketing case study. The development of an organization or international company is, therefore, defined by the success of the marketing strategies and competitive forces that it employs. Exploration of new foreign markets is a necessary and an almost inevitable strategy that almost every retail manager embraces.
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Marketing Strategy for The Punk Magazine Marketing Case Study
9 pages (2391 words) , Download 0 , Case Study
Free
The paper 'Marketing Strategy for The Punk Magazine " is a perfect example of a marketing case study. In today’s business world, marketing has gained a lot of significance and popularity than in previous years. The reason for this is that producers are constantly competing with each other to gain market share and increase their consumer bases.
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How to Design Successful International Market Marketing Coursework
7 pages (2029 words) , Download 0 , Coursework
Free
The paper 'How to Design Successful International Market" is a good example of marketing coursework. Businesses that are taking part in global trade in the 21st century have a real task before succeeding. The global environment is so competitive and participants require real and tested strategies to experience a breakthrough in the market.
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Impact of Economic Rationalism to Consumers Marketing Coursework
6 pages (1586 words) , Download 0 , Coursework
Free
The paper "Impact of Economic Rationalism to Consumers " is an outstanding example of marketing coursework. Due to the changing economic environment, many of the organizations are considering the best ways they can improve their competitive advantage. There are changes in the business environments which have impacted the operations of many organizations.
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Jet Star Expansion into Chinese Market Marketing Case Study
8 pages (2542 words) , Download 0 , Case Study
Free
The paper "Jet Star Expansion into Chinese Market" is a good example of a marketing case study. Economic advancements of Australia are taking a global perspective as major companies form mergers internationally. This is aimed at the exploitation of the global market after exhaustion of the local market coupled with the fact that there is high competition within a localized market.
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Segmentation for Marketing Channel Design Marketing Coursework
6 pages (1625 words) , Download 0 , Coursework
Free
The paper "Segmentation for Marketing Channel Design" is a good example of marketing coursework. A woman in an emerging-market country of Southeast Asia wishes to buy some cosmetics for herself. She has never done so before and is not entirely sure of the occasions on which she will wear the cosmetics. She does not live near a big city. She is too poor to own a car but has a bit of extra money for a small luxury.
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Role and Nature of a Marketing Plan Marketing Coursework
11 pages (2973 words) , Download 0 , Coursework
Free
The paper 'Role and Nature of a Marketing Plan" is a good example of marketing coursework. The first section of this essay sets out to give clear discussions of what a marketing plan is, the relationship that exists between a marketing plan and a business plans and the uses of a marketing plan; the uses of the marketing plan will be divided into two broad categories that are the tactical use and the strategic use.
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Why Samsung Is Successful in Meeting Its Business Objectives Marketing Assignment
6 pages (1898 words) , Download 0 , Assignment
Free
The paper 'Why Samsung is Successful in Meeting Its Business Objectives' is a great example of a Marketing Assignment. Samsung is a South Korean company that has for so long dominates the market since 1938. The company sells various electronic appliances as well as technology such as computers, mobile phones, and televisions.
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Relationship between Consumers and Advertisement Marketing Coursework
6 pages (1971 words) , Download 0 , Coursework
Free
The paper "Relationship between Consumers and Advertisement" is a great example of marketing coursework. The aim of the essay is to establish a relationship between consumers and advertisers. Advertising is one of the very creative means of communicating with the customers and requires magnificent convincing power and excellent communication skills (Krugman, 2013).
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Successful Implementation of Marketing Strategies Marketing Case Study
6 pages (1948 words) , Download 0 , Case Study
Free
The paper 'Successful Implementation of Marketing Strategies' is a  great example of a Marketing Case Study. Understanding consumer behavior is very important as the product and services which a company develops are for the consumers ultimately. So consumer behavior is as important as studying other factors of marketing.
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Marketing Decision Makers in a Firm Must Constantly Monitor Competitors' Activities Marketing Coursework
6 pages (1779 words) , Download 0 , Coursework
Free
The paper "Marketing Decision Makers in a Firm Must Constantly Monitor Competitors' Activities " is a perfect example of marketing coursework. The marketing function is an important function in the success of any organization. There is increased competition in various industries and the succeeding organization should have effective strategic marketing.
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The United Kingdom Inbound Market to New Zealand Marketing Case Study
12 pages (3309 words) , Download 0 , Case Study
Free
The paper "The United Kingdom Inbound Market to New Zealand " is an outstanding example of a marketing case study. New Zealand has been among the top tourist destinations for European countries, including the United Kingdom. It has also provided a good inbound market for other Asian countries such as China, Korea and Japan, amongst others.
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Dynamics of Web 2.0 in the Global Marketspace Marketing
6 pages (1665 words) , Download 0
Free
The paper "Dynamics of Web 2.0 in the Global Marketspace" is a perfect example of a marketing report. Websites that are enabled and utilize generated content by the user with added interoperability and usability is represented by Web 2.0 in the information technology. Darcy DiNucci was the inventor of the term, and it was later used by Dale Dougherty and Tim O’Reilly at a conference in 2004.
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Micro and Macro Marketing Environments that are beyond Marketers Control Marketing Case Study
18 pages (5028 words) , Download 0 , Case Study
Free
The paper 'Micro and Macro Marketing Environments that are beyond Marketers’ Control' is a great example of a Marketing Case Study. There is no organization or business that operates in a vacuum. The businesses operate in the environment in which they have either direct control or no control at all. The marketing environment refers to the factors.
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Remedies for the Injustices Faced by Coffee Stakeholders Marketing Case Study
8 pages (2418 words) , Download 0 , Case Study
Free
The paper "Remedies for the Injustices Faced by Coffee Stakeholders " is an outstanding example of a marketing case study. It is no doubt that coffee is one of the leading commodity exports. It is produced by over fifty developing countries across the world. Its production plays a significant role in economic development.
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Application of Social Marketing Practice Marketing Coursework
8 pages (2235 words) , Download 0 , Coursework
Free
The paper "Application of Social Marketing Practice" is a perfect example of marketing coursework. Ethics entails the comprehension of whether certain practices are right or good. In the context of business, ethics can be inferred to mean a mixture of appropriate business policies and practices about marketing and other business-related issues.
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Wellington Wines Ltd - Target Market, Customer Analysis and Positioning Marketing Case Study
8 pages (2303 words) , Download 0 , Case Study
Free
The paper "Wellington Wines Ltd - Target Market, Customer Analysis and Positioning" is an outstanding example of a marketing case study. Wellington Wines Ltd is seeking to be an outstanding company in almost all parts of Australia in wine distribution. The availability of the vineyard in Mudgee will enable the company to produce surplus wine the will flock the Australian wine markets.
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Advertising Planning Process Marketing Assignment
8 pages (2189 words) , Download 0 , Assignment
Free
The paper "Advertising Planning Process" is a great example of a marketing assignment. Advertising is defined as the process of delivering information about goods, services, and products through the media by funding by an identified sponsor. It is also being strategically creative in the way you deliver information to your customers.
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The Challenges of Firm Entry into Foreign Markets Marketing Coursework
6 pages (1722 words) , Download 0 , Coursework
Free
The paper "The Challenges of Firm Entry into Foreign Markets" is a good example of marketing coursework. International trade has faced many barriers from the twentieth century especially in its last half that has compelled firms to develop global strategies for them to maintain or improve their competitive advantage.
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Distinction between Developed and Emerging Markets Marketing Coursework
8 pages (2087 words) , Download 0 , Coursework
Free
The paper "Distinction between Developed and Emerging Markets" is a good example of marketing coursework. Over the past few decades, the world is seemingly undergoing economic segregation into two strong entities of the developed and developing market. It may seem uneasy for both entities to reach the state of equilibrium.
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Possible Opportunities and Challenges for Firms in Emerging Markets Marketing Coursework
8 pages (2387 words) , Download 0 , Coursework
Free
The paper "Possible Opportunities and Challenges for Firms in Emerging Markets" is an outstanding example of marketing coursework. An emerging market is an economy with some features of a developed market but has not reached the standards of a fully developed economy. These are countries with trends of becoming developed in the future (Luo & Tung 2007).
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Benefits and Risks of Entering New Market Quickly Marketing Coursework
11 pages (3247 words) , Download 0 , Coursework
Free
The paper 'Benefits and Risks of Entering New Market Quickly" is a perfect example of marketing coursework. Over the decades, players in the various industries have evolved in a significant manner and in respect to these, a great number of them are engaging in worldwide expansions of their operations. 
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Alternatives for Google in its Expansion to China Market Marketing Case Study
10 pages (2780 words) , Download 0 , Case Study
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The paper "Alternatives for Google in its Expansion to China Market" is a good example of a marketing case study.  During the last five decades, many international trade barriers fell and numerous firms began their pursuit of global strategies to ensure that they attain a competitive advantage.
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Emerging Markets and Globalization - CEMEX Marketing Case Study
10 pages (2908 words) , Download 0 , Case Study
Free
The paper "Emerging Markets and Globalization - CEMEX" is a good example of a marketing case study. The world of business is changing with the aid of globalization, technology, and enlightenment. We are currently having three types of markets namely; developing markets, advanced markets, and finally the emerging markets.
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Entering of Honda Company into a Potential US Market Marketing Case Study
9 pages (2461 words) , Download 0 , Case Study
Free
The paper "Entering of Honda Company into a Potential US Market" is a perfect example of a marketing case study. This report is all about Honda a Japanese world-leading motorcycle-manufacturing company. The report focuses on the strategies used by this company to capture the market both at home and Away.
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Cafe Deli - Marketing Research Marketing Case Study
8 pages (2116 words) , Download 0 , Case Study
Free
The paper "Cafe Deli - Marketing Research" is a great example of a marketing case study. This document outlines that business plan that will govern the operations of Café Deli whose location will be in the Armidale Food Emporium shopping mall. Café Deli will strive to be the leading outlet that provides fresh coffee products in accordance with the tastes and preferences of Australian residents from all walks of life.
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Modes of Entry into Foreign Markets Marketing Coursework
6 pages (1725 words) , Download 0 , Coursework
Free
The paper "Modes of Entry into Foreign Markets" is a good example of marketing coursework. Entry into foreign markets is associated with a variety of challenges that have to be dealt with if success is to be achieved. Some of the challenges include the need to carry out extensive research in order to learn aspects associated with the foreign market’s economy, consumer behaviours, trade agreements, policies and market trends.
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Villas In Florida Market Analysis Marketing Term Paper
6 pages (1745 words) , Download 1 , Term Paper
Free
The main focus of the hospitality sector is to adopt the differentiation strategy and technology focus to achieve a competitive advantage. A lot of innovative practices are introduced and customer service and value-added service play a major role in the hospitality industry.
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Marketing Audit: Motorola Company Marketing Case Study
6 pages (2196 words) , Download 3 , Case Study
Free
Analysts predict strong growth in the cell phone manufacturing industry. This growth is expected to be in the developing markets where the customer's density is high but the purchasing power is low. Such a forecast is pressuring the company to lower the price as far as possible as a result of which the operating margins are reducing day by day.
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IKEAs Marketing Audit and Its Purpose Marketing Case Study
8 pages (2394 words) , Download 1 , Case Study
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The paper "IKEAs Marketing Audit and Its Purpose" is a perfect example of a marketing case study. For any business, organization or company to thrive well in this globally competitive world, the management must come up with strategies to ensure it is well equipped for the global competitive platform.
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Integrated Marketing Strategies of iPhone 6 Marketing Case Study
6 pages (1811 words) , Download 0 , Case Study
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The paper "Integrated Marketing Strategies of iPhone 6" is a good example of a marketing case study. The device was developed by Apple Inc. and introduced into the market in September 2014. Generally, iPhone 6 is an improvement of pre-existing models of smartphones that had been produced by the company.
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Marketers Diary: Pricing, Differentiation, Profiling, Segmentation and Targeting Marketing Case Study
9 pages (2583 words) , Download 1 , Case Study
Free
FMCG products serve a large and diversified consumer base across the globe because of which, it becomes necessary to develop and market products that cater to the different segments and different preferences on a large scale. P&G’s Tide, Duracell, Pampers, Head & Shoulders, etc. (P&G.com) are household names around the world. 
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Environment and Company Analysis of Coca Cola Marketing Case Study
6 pages (1657 words) , Download 2 , Case Study
Free
The use of the right kind of advertising with celebrities can prove to be very helpful for the company and can help in building a brand image. The celebrities that have been chosen are healthy and sporty, and this will also help build a brand image where the customers can relate to the celebrities (Jobber, 2004).
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