Personal Branding and Social Media
6 pages (1500 words)
, Literature review
417). This definition appears to cover every aspect of personal branding, from the person owning the brand, to his/her competitors, the target audience, and the future employer, in the context of the individual’s personal goals. While other people think of personal branding as an option or even a novelty (Bence, 2008a & 2008b), Arruda sees it as a critical survival skill due to the fast-changing economy and shifting workplace environments (Martin, 2009).