Implementing a Marketing Strategy - Assignment Example

People are now more conscious of their wellbeing, becoming more aware of the drawbacks of poor health and plump bodies. It is an undeniable fact that beauty is now defined as women with shapely, well-formed bodies. Such reality creates a need for healthier, yet good-tasting chips. Being healthy does not have to mean eating tasteless foods. Gone were the days when people had to bear the tasteless diet meals. Indeed, the advancement of technologies has also created a great deal of improvement in the preparation of healthier meals.

Why settle for less, when people can now have that curvaceous body while enjoying the Deluxe-low-fat-chips? These chips are cholesterol-free while preserving their delectable taste that the Deluxe consumers have grown to love for years. Consumers, especially women, do not have to starve themselves anymore. They can now enjoy the crispy, lip-smacking Deluxe light snacks. Strengths:The responsiveness of the consumers to healthier products almost gives the new product line a certainty of success.

Being physically fit and attractive is now a trend that people, especially the ladies are so crazy about. However, people are naturally pleasure lovers. They want to look good but they hate the idea of depriving themselves. These factors, specifically the fashion and health issues---practically guarantee the accomplishment of the target company revenue.Weaknesses:The idea of making healthier snacks available to its consumers, evidently, will cost more than it would normally cost for the production of the regular chips.

Therefore, since the production costs will be relatively higher, the prices of these light snacks will definitely be higher as well. Hence, the company, as result, will have a limited market. People will prefer to buy products that are more affordable than those offered at higher costs.Suggestions for implementation:‘Choosing and implementing a rock-solid marketing strategy is probably the single most important factor contributing to the long-term sustainable success of any business venture.

Yet, most businesses don’t have one. Even businesses that do have a strategy often do not implement it one hundred percent. Small businesses that have the vision to create a dynamic, customer-focused marketing strategy, and the determination to put it into practice, usually have the competitive edge.’ (Bnet.com).