Marketing Example: The Good, The Bad, and the Ugly - Assignment Example

The first picture shows a man lifting a page in a book which shows a laptop. The second picture shows turned-away pages and a laptop in between the pages. The third picture is that of the laptop. A very short description of the laptop was given below the ad. This ad was very much effective because it educates the customers about the thinness of the laptop. Another important feature of the ad is that only very limited words were used and the emphasis was given only to the pictures. The ad used a more non-verbal communication mode.

The Bad (Chase – BillBoard): This part is about Chase Bank’s billboard in Los Angeles. The billboard is about the ATM networks of the bank. The Ad reads like this, “Almost as many ATM’s as Unsold Screen Plays.” (The worst billboard in L.A., 2010) A picture of a movie camera is also shown. The name ‘Chase’ is written at the bottom right portion of the board. As there were many screenplays and other products left unsold and piled up due to recession, the bank made a comparison of its ATM networks with that of such unsold screenplays.

The intention of the bank was to convey to the public that the bank has a wide network of ATMs. By the advertisement message, the bank has actually offended the filmmakers and all others who were actively involved in the development of movies as any other job. Thus it has created a bad impression about the bank in the minds of the public.