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Marketing Essays

Result for Subject Marketing:
19914 essays
Introducing New Product in the Market - Potato Bread Marketing Case Study
10 pages (2811 words) , Download 0 , Case Study
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The paper "Introducing New Product in the Market - Potato Bread " is an outstanding example of a marketing case study. The research report gives a report that is aimed at introducing a new product in the market, the Potato Bread. The plan provides adequate information about the product and the need for the consumers to adopt and get the taste of the new Potato Bread instead of the regular wheat bread.
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Meta-Analysis of Samsung Company Marketing Case Study
7 pages (1750 words) , Download 1 , Case Study
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The paper "Meta-Analysis of Samsung Company" is a great example of a marketing case study. Samsung electronics company, a Korea based company, which was once manufacturing that evolved to become a known for exemplary product designs, and this study, therefore, focuses on the journey the company passed through to become what it is at me moment.
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Hoyt's Innovation, Linfox Expansion, Australian Alcoholic Beverages Market Marketing Assignment
9 pages (2497 words) , Download 0 , Assignment
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The paper "Hoyts Innovation, Linfox Expansion, Australian Alcoholic Beverages Market" is a good example of a marketing assignment. The case study is about Hoyt's innovation in service delivery in the movie entertainment industry. The case provides a preview of how the company has continuously diversified and remodeled its strategic plans to fit with changing customer preferences.
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Demographic Characteristics Marketing Coursework
14 pages (3894 words) , Download 0 , Coursework
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The paper "Demographic Characteristics" is a perfect example of marketing coursework. 73.2% of the respondents reported that they worked with a private company while 17.1% of the respondents worked in a public institution. 9.8% of the respondents were working for non-profit organizations at the time of this study.
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Critical Evaluation of the Research Questionnaire Marketing Assignment
9 pages (3013 words) , Download 0 , Assignment
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The paper "Critical Evaluation of the Research Questionnaire " is a perfect example of a marketing assignment. Two vital aspects of the questionnaire design are structure used in the questions and the response format for the questions. The questions asked can be closed, open-ended or contingency (Leung, 2001). This questionnaire utilised both open-ended and closed questions.
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Children Defense Fund Final Milestone Analysis Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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Discrimination and violation of children's rights was common aspect of society that particularly made blacks more vulnerable. Through its historical development, the organization has championed several programs that have proved successful. It challenges the government in the United States to improve its standards.
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Charleston Consulting Marketing Marketing Case Study
12 pages (3243 words) , Download 0 , Case Study
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The paper "Charleston Consulting Marketing" is a perfect example of a marketing case study. Charleston Consulting is an internationally recognized hospitality consulting organization which delivers specialized expertise in the design, development and operating convention centers, multipurpose venues, conference centers, hotels, and related entertainment complexes.
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Strategic Advice for Permanent Aid Delivery Corporation Creation Marketing Coursework
21 pages (5824 words) , Coursework
Nobody downloaded yet
The paper "Strategic Advice for Permanent Aid Delivery Corporation Creation" is a perfect example of marketing coursework. After the attention of Melinda and Chan to the world advancement conference which is held twice a year has made them develop an interest in the enabling of project loop and stabilization of developing countries.
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Evaluation of Current Marketing Communications Practice of Motorolla Marketing Case Study
10 pages (2897 words) , Download 1 , Case Study
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Marketing communication allows companies to engage with a personalized message for different target markets a company identifies as potential income generation customer for the products are services provided by different companies from various industries. The marketing communication of a company is aligned with the marketing mix used by the firm. 
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Negative Advertisement When It Works Marketing Case Study
9 pages (2670 words) , Download 1 , Case Study
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The political marketing campaign was heavily weighted towards Bush; his managers also exhibited a deft conceptual understanding and pragmatic applied management of the concept of the perpetual political marketing campaign. Subsequently, the use of political marketing deteriorated on occasions into a ruthless pursuit of enemies. 
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Business Management Marketing Case Study
6 pages (1914 words) , Download 1 , Case Study
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More than half a century ago, advertisements were mainly concerned with informing the public about new products and services; however, today, advertising has become an extremely competitive field in which false or inauthentic messages are force-fed to the masses for the benefit of corporations. This has resulted in unethical practices that have been noted by numerous scholars.
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SportUNE Marketing Environment Marketing Case Study
17 pages (4736 words) , Download 0 , Case Study
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The paper "SportUNE Marketing Environment " is an outstanding example of a marketing case study. This report has been prepared in continuation of the earlier part on SportUNE and the report here looks to provide an in-depth understanding of the strategic content which SportUNE can look upon its new services and gain sustainable growth of its business.
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SportUNE - Product Life Cycle Marketing Case Study
14 pages (3860 words) , Download 0 , Case Study
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The paper "SportUNE - Product Life Cycle" is a good example of a marketing case study. SportUNE is a sporting facility of the University of New England. It is considered one of the best facilities of its kind. It offers a wide range of services and opens every single day of the week. Among the facilities offered by sportUNE include a gym; a 25metre heated, indoor pool.
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Strategic Marketing Plan for SportUNE Marketing Case Study
16 pages (4498 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for SportUNE" is a perfect example of a marketing case study. SportUNE is an organization involved in the provision of sports services and products to a number of customers in Australia, with the focus on flexibility and variety in the nature of sporting products and services offered.
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Service Marketing Plan for Aboriginal Cultural Centre and Keeping Place Marketing Case Study
10 pages (2877 words) , Download 0 , Case Study
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The paper "Service Marketing Plan for Aboriginal Cultural Centre and Keeping Place" is a great example of a marketing case study. Service marketing can be described as a type of marketing that concentrates on services of selling. According to Kumari (2004), they can be difficult to put on the market, and their marketing approach is much dissimilar as compared to the products’ approach.
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SportUNE Fun Shop Venture Marketing Case Study
16 pages (4278 words) , Download 0 , Case Study
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The paper 'SportUNE Fun Shop Venture" is an outstanding example of a marketing case study. Over the years SportUNE has emerged as a global sports institution since its inception in 1938. Over the decades, the institution has enrolled an increased number of students in its sporting activities. As such, it has developed an increased number of sporting activities such as soccer, indoor climbing, and indoor games among others.
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A Marketing Plan for Filet-o-Fish Marketing Case Study
11 pages (3271 words) , Download 0 , Case Study
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The paper "A Marketing Plan for Filet-o-Fish" is a good example of a marketing case study. This is a marketing plan for filet-o-fish one of the snack foods offered in current New Zealand’s fast food shops. Snack food is a small portion of food that is eaten between meals. Snacks normally include all types of food quantities and spices.
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Managing Change in Organizations - St. Marys Hospital Marketing Case Study
12 pages (3278 words) , Download 0 , Case Study
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The paper "Managing Change in Organizations - St. Mary’s Hospital" is a perfect example of a marketing case study. Change is inevitable. In the current contemporary organizations, change is more evident especially with the accelerating aspects of technology, succession, consolidation, globalization that brings diverse cultural values and expansion of the global economy (internationalization).
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The Circle of Satisfaction as Practising the Marketing Concept Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
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The paper "The Circle of Satisfaction as Practising the Marketing Concept" is a perfect example of a literature review on marketing. Marketing is part of everyone’s life and has an effect on us in one way or another; therefore, so as to be successful all companies dealing with customers day after day should not just be customer-driven, but also customer-obsessed.
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Fraser Coasts Tourism Strategy that Aligns with a Transformative Destination Management Strategy Marketing Coursework
6 pages (1708 words) , Download 0 , Coursework
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The paper "Fraser Coast’s Tourism Strategy that Aligns with a Transformative Destination Management Strategy" is an outstanding example of marketing coursework. According to Queensland DMO, Tourism and Events Queensland, Fraser coast is a leading global destination that will by 2016 be recognized for its personal natural encounters and whale experience (Tourism and Events Queensland, 2011).
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The Balance between Planned and Emergent Approaches to Strategy Marketing Coursework
9 pages (2536 words) , Download 0 , Coursework
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The paper "The Balance between Planned and Emergent Approaches to Strategy" is a good example of marketing coursework. A planned approach to strategy involves defining the direction and making decisions regarding the allocation of resources to pursue the strategy in a long term perspective, usually over five years.
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Marketing Analysis for Dalian Wanda Group Corporation Marketing Case Study
10 pages (2821 words) , Download 1 , Case Study
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The paper 'Marketing Analysis for Dalian Wanda Group Corporation " is a great example of a marketing case study. Established in 1988, the company, Dalian Wanda Group Corporation (Wanda Group) is a Beijing-based multinational company that deals in tourism, real estate, entertainment, departmental stores, and hotels.
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Integrated Marketing Communications Marketing Coursework
9 pages (2487 words) , Download 0 , Coursework
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The paper "Integrated Marketing Communications" is a perfect example of marketing coursework. Over the last few years, companies all over the world have embraced the art of mass marketing, which involves selling highly standardized products to masses of customers through integrated marketing communication.
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Qantas Partnership - Alliance with British Airways Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
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The paper "Qantas Partnership - Alliance with British Airways" is an outstanding example of a marketing case study. The global market competition changes have engulfed the market causing drastic management changes in multinationals across the globe. In this regard, one of the strategic approaches through which global ventures have adopted to mitigate competition is through the establishment of alliances.
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Changing Employment Patterns and Conditions in Malaysia Marketing Case Study
8 pages (2522 words) , Download 0 , Case Study
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The paper "Changing Employment Patterns and Conditions in Malaysia" is a good example of a marketing case study. The rate of unemployment among Malaysian graduates is a shocking development. For a period of time, the predicament has persisted, discussed in parliament and made the topic of discussion at the daily headlines.
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Marketing Management - Outer Beauty Marketing Case Study
6 pages (1678 words) , Download 0 , Case Study
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The paper "Marketing Management - Outer Beauty" is a great example of a marketing case study. Changes in the marketing function and operations have led to the emergence of new marketing perspectives and approaches recommendation in the market. One of the strategically recommended changes is the expansion of the marketing strategies elements.
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Apples Marketing Mix and Operational Strategy Analyses Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
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The paper "Apple’s Marketing Mix and Operational Strategy Analyses" is a perfect example of a marketing case study. Apple Inc. is a diversified technology company that sells consumer electronics, software applications, online services, downloadable music among other products. Some of the popular products by Apple include; the iPhone Smartphone, iPad tablets, Mac computers, and iOS operating systems.
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Individual Marketing Plan for Coca-Cola Marketing Case Study
7 pages (2245 words) , Download 0 , Case Study
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The paper "Individual Marketing Plan for Coca-Cola " is an outstanding example of a marketing case study. As a global company, Coca Cola enjoys a large market share of soft drink beverages. After research findings revealed that Coca Cola is experiencing elastic limits in the diversification of its product brands, it is important for the company to adopt and implement a new marketing action plan for the new product packaging approach.
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Reflective and Analytical Dairy of the Experience in a Service Marketing Setting Marketing Coursework
12 pages (3482 words) , Download 0 , Coursework
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The paper "Reflective and Analytical Dairy of the Experience in a Service Marketing Setting" is a good example of marketing coursework. In the wee hours of that Friday, the anxiety was unbearable as the whole group woke up to the reality of the day is our best friend’s graduation day. The entire group with the fear of missing space for the celebrations embarked on the best place search.
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Situational Influences and Consumer Buying Behaviours - GM Holden Ltd Marketing Case Study
8 pages (2111 words) , Download 0 , Case Study
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The paper "Situational Influences and Consumer Buying Behaviours - GM Holden Ltd " is a great example of a marketing case study. Selling a product to consumers has become a complex process. In the contemporary competitive business environment, understanding situational influences that affect consumer buying behaviour is paramount for marketers.
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Customer Satisfaction and Metrics - Woolworths Supermarket in Australia Marketing Case Study
8 pages (2304 words) , Download 0 , Case Study
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The paper 'Customer Satisfaction and Metrics - Woolworth’s Supermarket in Australia" is a perfect example of a marketing case study. Market metrics have been in use for a long time by marketers to justify spending. This has led to the development of different types of metrics whose measurement ranges from customer satisfaction to the usability of company websites (Eisingerich & Bell, 2008).
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Classical Conditioning and Operant Conditioning Marketing Coursework
7 pages (2107 words) , Download 0 , Coursework
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The paper "Classical Conditioning and Operant Conditioning" is a good example of marketing coursework. Animals and people have different ways of learning and adopting certain behaviors (McLeod, 2014). In behavioral psychology there are two important concepts that are quite different; however, they both result in learning (McLeod, 2014).
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Marketing Challenges of SodaStream Marketing Case Study
8 pages (1606 words) , Download 3 , Case Study
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The paper "Marketing Challenges of SodaStream" is a great example of a marketing case study. The company is known as SodaStream and it deals with an apparatus that injects pressurized carbon dioxide into the water to make sparkling water and different flavouring can be added to make different sodas.
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Xiaomi Chinese Smartphone Market Marketing Case Study
10 pages (3060 words) , Download 0 , Case Study
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The paper "Xiaomi Chinese Smartphone Market" is a good example of a marketing case study. Xiaomi is a fast-growing Smartphone company rated third position behind Samsung and apple. The company was founded in China in 2010. The company has been expanding fast globally especially in the developing markets. Xiaomi products include; Xiaomi Mi Note, Redmi 2 and M12 Smartphone among others.
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Service Experience and Theoretical Aspects Raised, Service Quality and Satisfaction Improvement Marketing Assignment
8 pages (2406 words) , Download 0 , Assignment
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The paper "Service Experience and Theoretical Aspects Raised, Service Quality and Satisfaction Improvement " is a perfect example of a marketing assignment. An evaluation of the Hoffman family service encounter in the hospital offers an evaluation of the process of a mixture of satisfaction and dissatisfaction of services received.
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External Factors Influencing Consumer Decision Making Process - Pepsi Consumers Marketing Case Study
8 pages (2305 words) , Download 2 , Case Study
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The paper "External Factors Influencing Consumer Decision Making Process - Pepsi Consumers" is a great example of a marketing case study. Consumer buying behavior could be defined as the purchasing behavior of the final consumer (Kardes, Cronley & Cline, 2014). An individual is influenced by his or her culture, social class, subculture among other factors when making a purchasing decision.
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Factors that Affect the Sales of Laundry Products Marketing Case Study
8 pages (2213 words) , Download 0 , Case Study
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The paper "Factors that Affect the Sales of Laundry Products" is a good example of a marketing case study. This paper will focus on the factors that affect the sales of laundry products. The laundry products are the products that are used in cleaning and especially soaps and bleaches. Marketing is the primary factor in the sale of any product accompanied by high management.
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Factors that Affect Online Shopping for Books Marketing Case Study
8 pages (2180 words) , Download 0 , Case Study
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The paper "Factors that Affect Online Shopping for Books" is a good example of a marketing case study. This paper has delved in making a deep analysis of the factors that affect online shopping for books. It is noted that each semester college students always purchase more books online (Prussakov 2008).
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Management of Marketing Channels - Detergent Straight Company Marketing Case Study
12 pages (3177 words) , Download 0 , Case Study
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The paper "Management of Marketing Channels - Detergent Straight Company " is a great example of a marketing case study. Detergent Straight Company is a start-up company in the cleaning and detergents industry in the Australian market. In this regard, the venture has invested much of its start-up capital in the acquisition of modern detergent manufacturing plants and types of equipment.
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External Consumer Purchasing Decision - Coffee and Tea Marketing Case Study
7 pages (2188 words) , Download 0 , Case Study
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The paper "External Consumer Purchasing Decision - Coffee and Tea" is a perfect example of a marketing case study. In this era of high competition, the involvement of consumers in marketing is very essential. The preference and taste f customers change with varying factors such as demographics, culture, lifestyle and attitudes (Cerezo & Ato, 2013).
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Consumer Behavior in Airline Services Marketing Case Study
7 pages (2072 words) , Download 0 , Case Study
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The paper "Consumer Behavior in Airline Services" is an outstanding example of a marketing case study. Consumer decision making is a process through which persons identify their needs, find out about how they may satisfy those needs, determine which of the many alternatives is available is best and lastly make a purchase decision.
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Significance and Point of View of Consumer Conduct Marketing Coursework
9 pages (2667 words) , Download 0 , Coursework
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The paper "Significance and Point of View of Consumer Conduct" is a good example of marketing coursework. Organizations continue to stay in business by drawing in and holding clients. They perfect this by captivating in trades of assets including data, cash, merchandise, administrations, status, and feelings with customers, trades that both organizations and clients see to be helpful.
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Decision-Making Process of Video Game Purchase Marketing Case Study
9 pages (2605 words) , Download 0 , Case Study
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The paper "Decision-Making Process of Video Game Purchase" is a perfect example of a marketing case study. Consumers are tinged with the task of making decisions whenever they are purchasing, choosing or using products and services. The decisions are not only important to the consumers alone but also to the policymakers in the marketing field as well as other stakeholders (Solomon, 2010).
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Relationship between Employees Perceptions of Human Resource Management and Their Retention Marketing Coursework
9 pages (2671 words) , Download 0 , Coursework
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The paper "Relationship between Employees’ Perceptions of Human Resource Management and Their Retention" is a good example of marketing coursework. Yamamoto examines the relationship between the perceptions of workers towards human resource management as well as their retention from the perspective of the attitudes of job-specialities.
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External Factors Influencing Consumers Decision-Process on Craft Beer Marketing Case Study
7 pages (2423 words) , Download 0 , Case Study
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The paper "External Factors Influencing Consumers’ Decision-Process on Craft Beer" is a great example of a marketing case study. Research has continuously shown that external inputs or factors often influence consumer behavior with regard to their purchase behaviors. In other words, the decision-making process of the consumer often depends on both the internal and external factors.
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Influences of External Factors in Consumer Purchasing Behaviour of Banking Services Marketing Case Study
7 pages (2094 words) , Download 0 , Case Study
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The paper "Influences of External Factors in Consumer Purchasing Behaviour of Banking Services" is a perfect example of a marketing case study. Consumers make purchasing decisions depending on different factors. These factors direct their choices and in most cases, they have power and control to make independent choices while in other cases they are influenced by external factors.
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Internal and External Influences on Consumer Behavior Marketing Coursework
15 pages (4229 words) , Download 0 , Coursework
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The paper "Internal and External Influences on Consumer Behavior" is an outstanding example of marketing coursework. Currently, there are very many companies which produce similar and substitute commodities. This influences high competition which requires the management of the organization to make appropriate buying decision which can help them develop customer loyalty attract more customers.
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Market Strategies for Coca Cola Australia Marketing Case Study
11 pages (3098 words) , Download 0 , Case Study
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The paper "Market Strategies for Coca Cola Australia " is a great example of a marketing case study. The recommended strategies are those set of strategies that Coca Cola Australia needs to implement and follow in the next few years for attaining the set goals of the organisation in respect of market share and profitability.
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Marketing and Customer Satisfaction: What Relationship Is There Marketing Assignment
22 pages (6145 words) , Assignment
Nobody downloaded yet
The paper "Marketing and Customer Satisfaction: What Relationship Is There" is a perfect example of a marketing assignment. Traditionally, marketing has been perceived as involving the pricing, packaging, promoting and distribution activities that an organisation engages in for purposes of endearing customers to its product.
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Integrated Marketing Communications Plan for Starbucks Marketing Case Study
11 pages (3131 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communications Plan for Starbucks" is an outstanding example of a marketing case study. In the face of global competition, an organization should have a continuous exchange of ideas in order to attain a competitive advantage. An integrated marketing communications plan is, therefore, essential for successful integration of ideas (Blazevic, 2013).
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