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Marketing Essays

Result for Subject Marketing:
19895 essays
The Balance between Planned and Emergent Approaches to Strategy Marketing Coursework
9 pages (2536 words) , Download 0 , Coursework
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The paper "The Balance between Planned and Emergent Approaches to Strategy" is a good example of marketing coursework. A planned approach to strategy involves defining the direction and making decisions regarding the allocation of resources to pursue the strategy in a long term perspective, usually over five years.
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Marketing Analysis for Dalian Wanda Group Corporation Marketing Case Study
10 pages (2821 words) , Download 1 , Case Study
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The paper 'Marketing Analysis for Dalian Wanda Group Corporation " is a great example of a marketing case study. Established in 1988, the company, Dalian Wanda Group Corporation (Wanda Group) is a Beijing-based multinational company that deals in tourism, real estate, entertainment, departmental stores, and hotels.
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Integrated Marketing Communications Marketing Coursework
9 pages (2487 words) , Download 0 , Coursework
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The paper "Integrated Marketing Communications" is a perfect example of marketing coursework. Over the last few years, companies all over the world have embraced the art of mass marketing, which involves selling highly standardized products to masses of customers through integrated marketing communication.
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Qantas Partnership - Alliance with British Airways Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
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The paper "Qantas Partnership - Alliance with British Airways" is an outstanding example of a marketing case study. The global market competition changes have engulfed the market causing drastic management changes in multinationals across the globe. In this regard, one of the strategic approaches through which global ventures have adopted to mitigate competition is through the establishment of alliances.
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Changing Employment Patterns and Conditions in Malaysia Marketing Case Study
8 pages (2522 words) , Download 0 , Case Study
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The paper "Changing Employment Patterns and Conditions in Malaysia" is a good example of a marketing case study. The rate of unemployment among Malaysian graduates is a shocking development. For a period of time, the predicament has persisted, discussed in parliament and made the topic of discussion at the daily headlines.
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Marketing Management - Outer Beauty Marketing Case Study
6 pages (1678 words) , Download 0 , Case Study
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The paper "Marketing Management - Outer Beauty" is a great example of a marketing case study. Changes in the marketing function and operations have led to the emergence of new marketing perspectives and approaches recommendation in the market. One of the strategically recommended changes is the expansion of the marketing strategies elements.
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Apples Marketing Mix and Operational Strategy Analyses Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
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The paper "Apple’s Marketing Mix and Operational Strategy Analyses" is a perfect example of a marketing case study. Apple Inc. is a diversified technology company that sells consumer electronics, software applications, online services, downloadable music among other products. Some of the popular products by Apple include; the iPhone Smartphone, iPad tablets, Mac computers, and iOS operating systems.
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Individual Marketing Plan for Coca-Cola Marketing Case Study
7 pages (2245 words) , Download 0 , Case Study
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The paper "Individual Marketing Plan for Coca-Cola " is an outstanding example of a marketing case study. As a global company, Coca Cola enjoys a large market share of soft drink beverages. After research findings revealed that Coca Cola is experiencing elastic limits in the diversification of its product brands, it is important for the company to adopt and implement a new marketing action plan for the new product packaging approach.
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Reflective and Analytical Dairy of the Experience in a Service Marketing Setting Marketing Coursework
12 pages (3482 words) , Download 0 , Coursework
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The paper "Reflective and Analytical Dairy of the Experience in a Service Marketing Setting" is a good example of marketing coursework. In the wee hours of that Friday, the anxiety was unbearable as the whole group woke up to the reality of the day is our best friend’s graduation day. The entire group with the fear of missing space for the celebrations embarked on the best place search.
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Situational Influences and Consumer Buying Behaviours - GM Holden Ltd Marketing Case Study
8 pages (2111 words) , Download 0 , Case Study
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The paper "Situational Influences and Consumer Buying Behaviours - GM Holden Ltd " is a great example of a marketing case study. Selling a product to consumers has become a complex process. In the contemporary competitive business environment, understanding situational influences that affect consumer buying behaviour is paramount for marketers.
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Customer Satisfaction and Metrics - Woolworths Supermarket in Australia Marketing Case Study
8 pages (2304 words) , Download 0 , Case Study
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The paper 'Customer Satisfaction and Metrics - Woolworth’s Supermarket in Australia" is a perfect example of a marketing case study. Market metrics have been in use for a long time by marketers to justify spending. This has led to the development of different types of metrics whose measurement ranges from customer satisfaction to the usability of company websites (Eisingerich & Bell, 2008).
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Classical Conditioning and Operant Conditioning Marketing Coursework
7 pages (2107 words) , Download 0 , Coursework
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The paper "Classical Conditioning and Operant Conditioning" is a good example of marketing coursework. Animals and people have different ways of learning and adopting certain behaviors (McLeod, 2014). In behavioral psychology there are two important concepts that are quite different; however, they both result in learning (McLeod, 2014).
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Marketing Challenges of SodaStream Marketing Case Study
8 pages (1606 words) , Download 3 , Case Study
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The paper "Marketing Challenges of SodaStream" is a great example of a marketing case study. The company is known as SodaStream and it deals with an apparatus that injects pressurized carbon dioxide into the water to make sparkling water and different flavouring can be added to make different sodas.
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Xiaomi Chinese Smartphone Market Marketing Case Study
10 pages (3060 words) , Download 0 , Case Study
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The paper "Xiaomi Chinese Smartphone Market" is a good example of a marketing case study. Xiaomi is a fast-growing Smartphone company rated third position behind Samsung and apple. The company was founded in China in 2010. The company has been expanding fast globally especially in the developing markets. Xiaomi products include; Xiaomi Mi Note, Redmi 2 and M12 Smartphone among others.
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Service Experience and Theoretical Aspects Raised, Service Quality and Satisfaction Improvement Marketing Assignment
8 pages (2406 words) , Download 0 , Assignment
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The paper "Service Experience and Theoretical Aspects Raised, Service Quality and Satisfaction Improvement " is a perfect example of a marketing assignment. An evaluation of the Hoffman family service encounter in the hospital offers an evaluation of the process of a mixture of satisfaction and dissatisfaction of services received.
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External Factors Influencing Consumer Decision Making Process - Pepsi Consumers Marketing Case Study
8 pages (2305 words) , Download 2 , Case Study
Free
The paper "External Factors Influencing Consumer Decision Making Process - Pepsi Consumers" is a great example of a marketing case study. Consumer buying behavior could be defined as the purchasing behavior of the final consumer (Kardes, Cronley & Cline, 2014). An individual is influenced by his or her culture, social class, subculture among other factors when making a purchasing decision.
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Factors that Affect the Sales of Laundry Products Marketing Case Study
8 pages (2213 words) , Download 0 , Case Study
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The paper "Factors that Affect the Sales of Laundry Products" is a good example of a marketing case study. This paper will focus on the factors that affect the sales of laundry products. The laundry products are the products that are used in cleaning and especially soaps and bleaches. Marketing is the primary factor in the sale of any product accompanied by high management.
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Factors that Affect Online Shopping for Books Marketing Case Study
8 pages (2180 words) , Download 0 , Case Study
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The paper "Factors that Affect Online Shopping for Books" is a good example of a marketing case study. This paper has delved in making a deep analysis of the factors that affect online shopping for books. It is noted that each semester college students always purchase more books online (Prussakov 2008).
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Management of Marketing Channels - Detergent Straight Company Marketing Case Study
12 pages (3177 words) , Download 0 , Case Study
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The paper "Management of Marketing Channels - Detergent Straight Company " is a great example of a marketing case study. Detergent Straight Company is a start-up company in the cleaning and detergents industry in the Australian market. In this regard, the venture has invested much of its start-up capital in the acquisition of modern detergent manufacturing plants and types of equipment.
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External Consumer Purchasing Decision - Coffee and Tea Marketing Case Study
7 pages (2188 words) , Download 0 , Case Study
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The paper "External Consumer Purchasing Decision - Coffee and Tea" is a perfect example of a marketing case study. In this era of high competition, the involvement of consumers in marketing is very essential. The preference and taste f customers change with varying factors such as demographics, culture, lifestyle and attitudes (Cerezo & Ato, 2013).
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Consumer Behavior in Airline Services Marketing Case Study
7 pages (2072 words) , Download 0 , Case Study
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The paper "Consumer Behavior in Airline Services" is an outstanding example of a marketing case study. Consumer decision making is a process through which persons identify their needs, find out about how they may satisfy those needs, determine which of the many alternatives is available is best and lastly make a purchase decision.
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Significance and Point of View of Consumer Conduct Marketing Coursework
9 pages (2667 words) , Download 0 , Coursework
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The paper "Significance and Point of View of Consumer Conduct" is a good example of marketing coursework. Organizations continue to stay in business by drawing in and holding clients. They perfect this by captivating in trades of assets including data, cash, merchandise, administrations, status, and feelings with customers, trades that both organizations and clients see to be helpful.
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Decision-Making Process of Video Game Purchase Marketing Case Study
9 pages (2605 words) , Download 0 , Case Study
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The paper "Decision-Making Process of Video Game Purchase" is a perfect example of a marketing case study. Consumers are tinged with the task of making decisions whenever they are purchasing, choosing or using products and services. The decisions are not only important to the consumers alone but also to the policymakers in the marketing field as well as other stakeholders (Solomon, 2010).
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Relationship between Employees Perceptions of Human Resource Management and Their Retention Marketing Coursework
9 pages (2671 words) , Download 0 , Coursework
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The paper "Relationship between Employees’ Perceptions of Human Resource Management and Their Retention" is a good example of marketing coursework. Yamamoto examines the relationship between the perceptions of workers towards human resource management as well as their retention from the perspective of the attitudes of job-specialities.
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External Factors Influencing Consumers Decision-Process on Craft Beer Marketing Case Study
7 pages (2423 words) , Download 0 , Case Study
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The paper "External Factors Influencing Consumers’ Decision-Process on Craft Beer" is a great example of a marketing case study. Research has continuously shown that external inputs or factors often influence consumer behavior with regard to their purchase behaviors. In other words, the decision-making process of the consumer often depends on both the internal and external factors.
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Influences of External Factors in Consumer Purchasing Behaviour of Banking Services Marketing Case Study
7 pages (2094 words) , Download 0 , Case Study
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The paper "Influences of External Factors in Consumer Purchasing Behaviour of Banking Services" is a perfect example of a marketing case study. Consumers make purchasing decisions depending on different factors. These factors direct their choices and in most cases, they have power and control to make independent choices while in other cases they are influenced by external factors.
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Internal and External Influences on Consumer Behavior Marketing Coursework
15 pages (4229 words) , Download 0 , Coursework
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The paper "Internal and External Influences on Consumer Behavior" is an outstanding example of marketing coursework. Currently, there are very many companies which produce similar and substitute commodities. This influences high competition which requires the management of the organization to make appropriate buying decision which can help them develop customer loyalty attract more customers.
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Market Strategies for Coca Cola Australia Marketing Case Study
11 pages (3098 words) , Download 0 , Case Study
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The paper "Market Strategies for Coca Cola Australia " is a great example of a marketing case study. The recommended strategies are those set of strategies that Coca Cola Australia needs to implement and follow in the next few years for attaining the set goals of the organisation in respect of market share and profitability.
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Marketing and Customer Satisfaction: What Relationship Is There Marketing Assignment
22 pages (6145 words) , Assignment
Nobody downloaded yet
The paper "Marketing and Customer Satisfaction: What Relationship Is There" is a perfect example of a marketing assignment. Traditionally, marketing has been perceived as involving the pricing, packaging, promoting and distribution activities that an organisation engages in for purposes of endearing customers to its product.
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Integrated Marketing Communications Plan for Starbucks Marketing Case Study
11 pages (3131 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communications Plan for Starbucks" is an outstanding example of a marketing case study. In the face of global competition, an organization should have a continuous exchange of ideas in order to attain a competitive advantage. An integrated marketing communications plan is, therefore, essential for successful integration of ideas (Blazevic, 2013).
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How Body Language Helped Me Improve on My Weakness and Skills Marketing Essay
9 pages (2330 words) , Download 0 , Essay
Free
The paper "How Body Language Helped Me Improve on My Weakness and Skills" is a great example of marketing essay. Reflective writing is a learning process type of writing where the writer looks back into an incidence and try to analyze what happened, how the writer felt at the moment it happened, the ethical position of occurrence and try to create an action plan from the knowledge gained from such reflections.
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How Customers Involve Buying Jewelry Marketing Case Study
11 pages (3041 words) , Download 0 , Case Study
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The paper "How Customers Involve Buying Jewelry " is an outstanding example of a marketing case study. Consumer buying behavior is an important aspect that helps to influence the behavior of the consumers. The article ‘Bhuvanesh & Kunguma (2014). A study on customer behavior towards gold jewellery purchase, intercontinental journal of marketing management, Vol. 2, No. 2, pp. 1-9’ gives various concepts regarding customer behavior.
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Consumer Decision-Making Process - Laundry Products Marketing Case Study
14 pages (3963 words) , Download 0 , Case Study
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The paper "Consumer Decision-Making Process - Laundry Products" is a great example of a marketing case study. The paper looks at evaluating the manner in which the consumer decision-making process is determined for laundry products. This is followed by identifying the manner in which laundry products has looked towards determining the target market, segmentation and positioning of the product.
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Integration of Consumer Theories Marketing Coursework
16 pages (4263 words) , Download 0 , Coursework
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The paper "Integration of Consumer Theories " is a good example of marketing coursework. A study on the real estate market brings out the neoclassical economic theory that is of the assumption that every individual makes rational decisions while buying or renting real estate property as they attempt to maximize their utility.
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Domestic Violence against Women - Social Marketing Plan Marketing Case Study
14 pages (3709 words) , Download 0 , Case Study
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The paper 'Domestic Violence against Women - Social Marketing Plan" is a great example of a marketing case study. According to WHO, 1997, domestic violence against women is an internationally recognized problem (Sapkota, 2012). Domestic violence against women can either be physical, sexual or psychological. According to (Davies, 1994), this behavior leaves women in fear, intimidation and isolation.
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Factors Affecting Consumer Behaviour - iPhone Marketing Case Study
17 pages (4683 words) , Download 0 , Case Study
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The paper "Factors Affecting Consumer Behaviour - iPhone" is a perfect example of a marketing case study. Consumer decision making is the process by which a consumer makes a logical choice of a product or a service depending on all the available options. This is a rational process that involves the consumer evaluating the available products or services and making a decision based on his/her wants and needs (Perreau, 2014).
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Making Purchase Decisions about Banking Service Marketing Case Study
16 pages (4407 words) , Download 0 , Case Study
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The paper "Making Purchase Decisions about Banking Service" is a perfect example of a marketing case study. This essay requires the student to select product/services from assignment one and highlighted the five steps involved in making purchase decisions about these services. The product chosen in assignment one was banking service. This will be followed by laying some focus on the bank’s marketing strategy.
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Consumer Decision Making - Luxury Goods Purchase Marketing Case Study
17 pages (4870 words) , Download 0 , Case Study
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The paper "Consumer Decision Making - Luxury Goods Purchase" is an outstanding example of a marketing case study. Throughout this document, the discussion as it unfolds revolves around the purchase of luxury goods. This has been linked to internal factors that directly touch on the consumers of these luxury commodities.
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Internal Factors Affecting Buyers Behavior towards Washing Machine Marketing Coursework
12 pages (3322 words) , Download 1 , Coursework
Free
The paper "Internal Factors Affecting Buyer’s Behavior towards Washing Machine" is a good example of marketing coursework. It is apparent that consumers are paramount to the economy. The marketing assumption made by marketers is often based on the notion of consumer behavior (Luo, 2005). It is, therefore, important for sellers to understand the behavior of the consumers towards a variety of the products to create value for them.
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Internal Factors that Might Affect the Consumers in the Airline Industry Marketing Coursework
14 pages (3837 words) , Download 0 , Coursework
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The paper "Internal Factors that Might Affect the Consumers in the Airline Industry" is a great example of marketing coursework. The research tries to explain the numerous levels that consumers do pass when confronted with a decision to buy services in the airline industry. These levels are the need recognition, information search, pre-purchase assessment, purchase, usage as well as post-consumption.
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Marketing Strategies for Craft Beer Marketing Coursework
16 pages (4285 words) , Download 0 , Coursework
Free
The paper "Marketing Strategies for Craft Beer" is a perfect example of marketing coursework. The consumer decision-making process involves a number of processes and steps which the consumers need to take before arriving into the final decision. The steps included in recognition, information search, and evaluation of alternatives, purchase and post-purchase activities.
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Relevance of the Pioneer Program Marketing Case Study
18 pages (4500 words) , Download 0 , Case Study
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The paper "Relevance of the Pioneer Program" Is a good example of a Marketing Case Study. Being a pioneer of a certain business as given in the marketing I document is a very important aspect of marketing (Louis et al, 1969, p.156). We see that UNE Life offers a large market for starting a business. As we see in the previous document, my idea was to introduce new documents. 
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International Marketing and Export Management Marketing Term Paper
15 pages (3750 words) , Download 0 , Term Paper
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The paper "International Marketing and Export Management" is a great example of a Marketing Term Paper. This report is a continuation of the previous report which focused on the potential the Sport UNE has in reference to UNE life. The analysis focused on sports available, the existing gaps that can potentially increase revenue for the organization.
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How to Grow a Business by Diversifying Successfully Marketing Case Study
15 pages (3750 words) , Download 0 , Case Study
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The paper "How to Grow a Business by Diversifying Successfully" is a perfect example of a Marketing Case Study. The higher education sector in England is developed and guided by a number of principles among them being strategic alignment, conformity, sensitivity, partnerships, good decision making, learning environment, and project management. 
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Interactive Effects of Marketing Strategy Formulation Marketing Case Study
15 pages (3750 words) , Download 0 , Case Study
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The paper "Interactive Effects of Marketing Strategy Formulation " is a great example of a Marketing Case Study. A marketing strategy provides the basis and cats as a roadmap for organizations enabling them to remain consistent with the goals and aims they want to achieve. Organizations as well must be in a position to formulate, implement, and even measure their marketing strategies. 
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Choosing the Right Metric to Maximize Profit Marketing Case Study
16 pages (4000 words) , Download 0 , Case Study
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The paper "Choosing the Right Metric to Maximize Profit" is a great example of a Marketing Case Study. In this essay, different strategies of the market have been discussed to clear the understanding of strategic marketing planning. UNE life was formed in 2014 and came up with ten distinct and useful services under the UNE life umbrella. 
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Marketing in the Public Sector Marketing Case Study
17 pages (4250 words) , Download 0 , Case Study
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The paper "Marketing in the Public Sector" Is a wonderful example of a Marketing Case Study. UNE Life is a name known to the commercials that permit steady and smooth means in which services, as well as facilities, are availed at the university. This form f business has made it possible to avail of a variety of goods as well as services to students as well as a staff member in a convenient way.    
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Importance of Marketing Audit for a Company Marketing Assignment
15 pages (3750 words) , Download 1 , Assignment
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The paper "Importance of Marketing Audit for a Company" is a wonderful example of a Marketing Assignment. As businesses change every day, marketers have focused on strategies that are flexible and assisting the business to have a competitive gain. In some scenarios, the owners of the business have used additional characteristics or product reformation.   
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The Best Transport Experience with Uber Marketing Essay
7 pages (1790 words) , Download 0 , Essay
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The paper "The Best Transport Experience with Uber" is a wonderful example of a Marketing Essay. One of the biggest challenges for most city dwellers is moving to and from their homes and workplace. A city like Auckland is crowded with both vehicles and people. Surprisingly the majority of her inhabitants own vehicles. Such scenarios are very common in big cities. 
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Chief Culture Officer - Pepsi Company Marketing Case Study
12 pages (3237 words) , Download 0 , Case Study
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The paper "Chief Culture Officer - Pepsi Company" is a good example of a marketing case study. The success of any brand within its domestic boundaries or internationally depends on the ability of the company to regard the consumer or customer as the determinant factor in all aspects pertaining to the brand.
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