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Creativity and Innovation in Business Marketing Essay
1 pages (284 words) , Download 0 , Essay
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I began to set up a shop along the beach and started employing agents to colleges and universities where such customized love cards are in high demand with small seasonal variation in sales. My marketing strategy is primarily based on the quality which woes other prospective clients online and through phone contact
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Culture View: Chinese Background Marketing Personal Statement
1 pages (455 words) , Download 1 , Personal Statement
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I belong to a Chinese background and my religion which is a subculture has always influenced my decision-making. I and my family follow the teachings of Buddhism. Our religion preaches that individuals should live as a unit and as a family and any decision they may take in their life should take while giving consideration to the family and how the decision benefits the family.
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Toyota and the Future of Green Marketing by Joel Makower Marketing Article
1 pages (250 words) , Download 0 , Article
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According to the writer, the reason why Toyota failed woefully in its decision to choose other factors ahead of being eco-minded and green is that the United States car consumer market has become more inclined to the need to uphold green marketing as a way of protecting the economic development, environmental compactness and social development of its self.
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Can Netflix Regain Lost Ground Marketing Case Study
1 pages (250 words) , Download 1 , Case Study
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Far from apologizing to his customers, Hastings made a note in his blog that essentially shoved aside complaints that came from customers demanding to leave his service. Netflix has since canceled its plan to become two separate companies, but out of the six hundred thousand customers that left, less than nine hundred have returned.
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The Essence of Consumer Behaviour Marketing Personal Statement
1 pages (250 words) , Download 0 , Personal Statement
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Before the gadget was produced the company put into consideration consumer demographic information where they realized that the high processor tablet would be highly purchased by the youth between the ages of 18-35. The gadget price was quite high, but the company producing the gadget knew that it had everything its target market needed, and as such, the product will be consumed.
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Improvement and Development of Products for Positive Change Marketing Essay
1 pages (250 words) , Download 0 , Essay
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An improvement of a product can also bring about positive change not only to society but also to the general population. It is important to add value to the products to make them more likable to the people. A product can be enhanced for the purpose of dealing with a particular phenomenon. For instance, a product can be designed in such a way that it does not affect diabetes patients. 
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Thinking Outside the Big Box by Jeff Chu and Kate Rockwood Marketing Article
1 pages (250 words) , Download 1 , Article
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Sinegal says, “We're trying to build a company that's going to be here 50 and 6a years from now” (130). In this scenario, Sinegal asserts that Costco’s concern for its vast number of employees, suppliers, and customers, is reflected in its high wages and health benefits, and fair pricing. Sinegal sees this as a duty, which takes precedence over the profits made by the shareholders. 
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Wal-Mart Value Chain Activities Marketing Literature review
1 pages (250 words) , Download 0 , Literature review
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In Michael Porter’s (1985) value chain approach, Wal-Mart’s positioning strategy is overall cost leadership. The value chain activities of Wal-Mart encompass its investments in infrastructure, distribution technology, and operations as an aggregator, distributor, and retailer of consumer goods (Lawless, 2001).
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Nuances of Writing Proposals and Conducting Research Marketing Assignment
1 pages (339 words) , Download 0 , Assignment
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Writing proposals can be a challenging task because of the difficulties in organizing the research and writing processes. Making choices between primary and secondary research, as well as choosing the best research design for a research problem can be daunting. The three-step process is useful because it will help me conduct my research in an organized manner.
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Best Buy Chairman Resigns, Explores Options for 20 Percent Stake by Solman Marketing Article
1 pages (342 words) , Download 0 , Article
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I chose the article “Best Buy Chairman Resigns, Explores Options For 20% Stake” because it addresses strategy and marketing issues. In chapter 2, we discussed how leadership can affect the marketing and strategy for a Company as is the case for Best Buy. The article talks about the resignation of the Founder and biggest shareholder of Best Buy, Richard Schulze.
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What Sets Oil Prices Marketing Essay
1 pages (317 words) , Download 0 , Essay
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Crude oil must be taken to refineries to provide usable oils (Austin, “What sets oil prices”). This includes purchase and transportation. The transport cost of crude oil to the refineries and eventually to the consumers may vary thereby causing price fluctuations. The supply of oil also determines the price.
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Control Process, Performance Appraisals, Benchmarking at Lost My Name Company Marketing Essay
1 pages (297 words) , Download 0 , Essay
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A marketing budget entails a balanced mix between the advertising costs and revenue from the marketing plan. A close monitor of the marketing budget, as well as internal costs for the marketing department, is useful in cost minimization and profit maximization. Through the use of the budget as a control process, lost my name can control its costs (Miller, 2003).
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Why Marketing is Everything Marketing Article
1 pages (250 words) , Download 0 , Article
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Marketing is all about being an owner and not just selling off what is produced. Just like any law, markets have a similar concept. Not all markets have the same capacity. They exhibit different survival phases; conceptualization, product absorption, flourishing, and death. Therefore, by companies understanding and perfectly defining their market, they can overcome the ever-growing competition.
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Use of Instagram in Marketing Marketing Essay
1 pages (288 words) , Download 6 , Essay
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The introduction of Instagram profiles in mobile devices has created a perfect opportunity for companies to market their goods apart from just mobile phones. Instagram has created a platform for companies to engage their clients by encouraging their clients to use certain hashtags in the process of the contest to tag their pictures and images.
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Cadbury's Gorilla Advertisement Marketing Assignment
1 pages (256 words) , Download 0 , Assignment
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The commercial, when being created and conceptualized focused on the ability to stir emotional appeal from various audiences in term of using the unique talent and ability of the gorilla to express emotions and its apparent capacity to burst into fully inspired life at the onset of Phil Collin’s drumbeat portion of the song, In The Air Tonight.
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The Art of Advertising Marketing Essay
1 pages (250 words) , Download 0 , Essay
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According to Williams (2010), an advertisement has to focus on the likes of its target audience in order to build its market, and the Heat advert did extremely well. It also has to come up with interesting techniques, which are unique. The ad’s target audience or individuals attracted to the commodity are mostly people aged 20 to 40.
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Production Services of CITYL Marketing Essay
1 pages (250 words) , Download 0 , Essay
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Experienced photographers and stylists at CITY’L also bear a reputable name in organizing seminars for the professionals in the fashion industry and the entrepreneurs who desire to be involved in the respective industry. Such ventures also give an opportunity to people to meet with other professionals in the fashion industry and acquire information about how this industry works.
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New Progressive Channels Marketing Essay
1 pages (250 words) , Download 0 , Essay
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In 1994, it began to advertise its products, as well as, services aggressively in order to get as many customers as possible. It introduced a toll-free telephone number through which customers would make their queries. The new marketing channel enabled it to branch and take advantage of other insurance market segments.
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Dimensions of Service Quality Marketing Assignment
1 pages (285 words) , Download 4 , Assignment
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• Responsiveness – the business is committed to ensuring each client is attended to within 30 minutes and the services are provided in accordance with the customer requirements.• Assurance – the clinic is run by two professional and well-qualified dentists. They are assisted by two clinical officers who are friendly to the clients when providing support services.
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Best Burger Positioning Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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One of the main benefits is that Best Burger is offering a unique and novel outlet to its customers. The online website through which customers can order as well as create customized hamburgers will provide a completely new experience to the customers. The website provides the customers with detailed information regarding the products that are offered at Best Burger.
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International Marketing Management Program Marketing Admission/Application Essay
1 pages (250 words) , Download 1 , Admission/Application Essay
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On a personal scale, I feel that I have the requisite entrepreneurial skill, background, and motivation to pursue this program having been raised in a business family. I would be greatly honored If you considered my application since I have the requisite requirements to make a first-class student in Hochschule fr Wirtschaft und Recht Berlin.
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Marketing Research as a Process Marketing Assignment
1 pages (250 words) , Download 0 , Assignment
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Marketing research is a systematic process that enables marketers to identify opportunities prevailing in the market and to develop and execute plans to grab those opportunities before the competitors. It often applies scientific methods to offer relevant and authentic information for resolving marketing problems and for the purpose of important decision-making (Bradley 2-4).
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A Tale of Two Cities: Distinctiveness Theory and Advertising Effectiveness Marketing Article
1 pages (250 words) , Download 1 , Article
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The consumers feel convinced by the ad and consider the brand trustworthy because they feel represented and can identify with the ad’s spokesperson. However, while the ad’s effectiveness enhances for the members of a certain ethnic minority, it accordingly reduces for the unrepresented ethnic minorities. 
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Advertising of Harmful Products Marketing Essay
2 pages (500 words) , Download 1 , Essay
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Chapter 13: Advertising Advertising is definitely not a modern trend in presenting one’s product to the public; however, the strategies of advertising, whichever medium the advertising takes place in, are definitely new and improved. It cannot be
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Public Relations: the Strategies of Advertising Marketing Essay
2 pages (500 words) , Download 0 , Essay
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 Chapter 12: Public Relations Public Relations, or PR as it is often referred to, is as old as history. Lately, it has changed drastically and has become a huge industry. PR firms are opening up everywhere and serve almost everyone in every
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Ethical Consumerism of Northumbian Water Group Marketing Case Study
8 pages (2138 words) , Download 2 , Case Study
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Ethical consumerism is used nowadays more than in the past years. From the research here, we are going to find out what is ethical consumerism and how does it affect the company? Whether the idea is good to adopt it, and how is it going to help the country and the consumer in general? This is very important to a company wishing to adopt it for its business operations.
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Fashion Marketing Marketing Essay
12 pages (3120 words) , Download 0 , Essay
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In this period of international trade, the fashion industries are part of the apparel and textile industry that includes supreme luxury brands and fast-fashion dealers or retailers.  The fashion industry also comprises thousands of organizations that sell and produce shoes, clothing as well as textile products.
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Brand Reputation Strategy Designed for Hilary Clinton Marketing Case Study
11 pages (3204 words) , Download 0 , Case Study
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The paper "Brand Reputation Strategy Designed for Hilary Clinton" is an outstanding example of a marketing case study. Brand reputation strategy is a phenomenon to communicate the strengths of a brand across the target audience. Intangible and tangible benefits are explored by a good brand reputation strategy. Political communication is closely knitted with the approach of brand communication.
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Linkage of Marketing to the Global Demand Marketing Term Paper
11 pages (2750 words) , Download 3 , Term Paper
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Actually, according to Cateora, P. (1983), the value of the product can be expressed in three dimensions: possession, time, place, and form. Marketing ensures the consumer is satisfied along those dimensions with an aim of transforming them into a loyal consumer. The global as becoming a global village.
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Product Mix Strategy for Amazon, Google and Facebook Marketing Case Study
6 pages (1660 words) , Download 1 , Case Study
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Google has more unique visitors to the site every month than Facebook. As evaluated in 2012, the number of unique US visitors to Google was around 173 million while Facebook had slightly lesser figures at 153 million. These numbers show that Google is in a position to achieve a competitive edge over Facebook in advertising. 
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Analysis of the Effectiveness of Performance Management on Employee Performance Marketing Research Paper
32 pages (9418 words) , Research Paper
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It was against this backdrop that the study was conducted with the purpose of analyzing the performance assessment concepts and methods used at China CITIC Bank (C Bank) as performance assessment is considered a major aspect of human resource management of any enterprise.
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Coco Chanel Marketing Marketing Case Study
9 pages (2690 words) , Download 3 , Case Study
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The paper "Coco Chanel Marketing" is an outstanding example of a marketing case study. Chanel S.A. is a privately held company that operates in the fashion industry. It offers a broad product assortment including designer apparels, footwear, accessories, beauty care products and perfumes. The French-based company is engaged in operating boutiques and stores in Europe, the Northern and Southern Americas, Middle East and Asia.
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McDonalds Marketing Marketing Case Study
8 pages (2484 words) , Download 0 , Case Study
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The paper "McDonald’s Marketing " is an outstanding example of a marketing case study. The marketing plan of a company is involved with the development of the strategies of an organization regarding its business operations. The marketing plan helps the organization to identify and organize the required steps to achieve the desired results.
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Planning Integrated Plan Promotion: Victoria Secret Marketing Case Study
8 pages (2000 words) , Download 3 , Case Study
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Victoria secret the largest retailer initializes a breast cancer research project that goes through brand analysis and event analysis of their products and financial statement on the markets since they began. It also covers the integrated business plan for the event of how to organize the event and basically the purpose of the event.
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Current Issues of Nike, Inc Marketing Case Study
10 pages (2902 words) , Download 0 , Case Study
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The paper "Current Issues of Nike, Inc" is an outstanding example of a marketing case study. Nike, Inc. is an American global corporation founded in the year 1964, having’s headquartered in the United States. The company is engaged in manufacturing, development, design and worldwide sales and marketing of apparel, accessories, footwear, equipment and services (“Market Realist”).
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Customer Service Quality Marketing Essay
10 pages (2870 words) , Download 0 , Essay
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The paper "Customer Service Quality" is a perfect example of a marketing essay. Customer service quality can be defined as an assessment of how skillfully a delivered service corroborates with the expectations of the customers. Service organizations generally access the service quality offered to their consumers for improving their service, to efficiently and speedily realize the troubles and to better access the customers’ satisfaction.
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Risk Management - Westfield Body Shop Marketing Case Study
8 pages (2264 words) , Download 0 , Case Study
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The paper "Risk Management - Westfield Body Shop " is an outstanding example of a marketing case study. Many people use organic products because skin-care is a vital aspect, especially among women. In ancient time, people used various ways to nourish the skin despite the fact that manufactured oil products were lacking. The nourishment was in response to pain stimuli.
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Brand Positioning: Strategies for Competitive Advantage Marketing Essay
10 pages (2500 words) , Download 3 , Essay
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The growing demand for a vacuum cleaner in the world market is due to the rise in the awareness towards maintaining proper hygiene and also for the increases in the standard of living of the people. Development of new technologies and the improvement in the efficiency of vacuum cleaners may influence the demand for the products among the households.
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International Culture and Communication Marketing Essay
9 pages (2629 words) , Download 1 , Essay
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MNCs in most cases have their head offices located in their mother countries, even though there are country and regional managers that manage their activities at country and regional levels respectively. On the other hand, organizational culture comprises of all the business customs of a given business, such as the MNCs in this case.
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ASOS Digital Retail Aspects Marketing Report
12 pages (3417 words) , Download 0 , Report
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To enable this, the company employs various digital marketing strategies so that the company is recognized as a fashion destination by the age group of 20 all over the world. An analysis of the digital marketing strategy that is used by the company, it is assessed that the company is going in the right direction as long as the strategy is concerned.
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Analysis of the Sony Mobile Brand Marketing Case Study
13 pages (3828 words) , Download 0 , Case Study
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The company believes that one’s brand is his or her reputation and thus it must be maintained at all levels. It is the anticipations that consumers have about a company that keeps the company in operation.
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Social Media Marketing Strategy Marketing Essay
6 pages (1886 words) , Download 1 , Essay
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Many indicators point towards quick and tremendous changes in companies’ business models and tactics to accommodate the rapid diffusion of social media. Companies like Sony have developed guidelines, protocols, policies, processes, and templates for the use of social media. 
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Advertisement by Mercedes-Benz with Roger Federer Marketing Case Study
6 pages (1708 words) , Download 0 , Case Study
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The pattern of civilization especially in most countries contributed to class among races. The Turks in Germany, for instance, served in low paying positions contrary to their counterpart German workers. Immigrants have diverse social obstacles and challenges. Low wages offered to them, for insistence, affected their social class.
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Situation Analysis of Digital Marketing in Developing Countries Marketing Research Proposal
9 pages (3027 words) , Download 0 , Research Proposal
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Digital marketing has marked the new era of technology where the firms use modern communication technology to modify their existing marketing strategies. The digital marketing is often used by the companies to create a robust marketing communication which is supposed to be more interactive with the target audiences. 
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Nescafe Sales Force Strategy in the UK: The first 100 days Marketing Essay
6 pages (1890 words) , Download 0 , Essay
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Performance feedback is a crucial part of organizational growth at all times especially during periods of change and uncertainty (Lane, 2013: 62). Nescafe will be embarking on an effort to promote the product and, therefore, it will have to keep a close track of its progress. Feedback helps steer organizations in the right direction.
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Emirates Group Communication Mix Marketing Case Study
8 pages (2204 words) , Download 0 , Case Study
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The paper "Emirates Group Communication Mix" is an outstanding example of a marketing case study. The Emirates Group is a company that has invested in the aviation, tourism, travel and leisure industries. The company started its operations in Dubai, and it has since expanded and grown to become the biggest employer in the region.
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Advertising and Promotion in Business Marketing Assignment
19 pages (5140 words) , Download 0 , Assignment
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The paper "Advertising and Promotion in Business" is a wonderful example of an assignment on marketing. The need for advertising and promotion of goods and services in today’s competitive market cannot be undermined. Advertising is the way of communicating to the consumers regarding the various brands that are available in the market.
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The Benefits and Costs of a Market Orientation for Nike Marketing Case Study
2 pages (764 words) , Download 0 , Case Study
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The paper “The Benefits and Costs of a Market Orientation for Nike" is a thoughtful example of a case study on marketing. Marketing is a broad concept in organizations that handles the identification, anticipation, and satisfaction of the needs of the clients in a profitable manner. A firm is market-oriented finds out the demands of its customers.
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The Strategy of International Business - HTL Company Marketing Case Study
18 pages (5006 words) , Download 0 , Case Study
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The paper "The Strategy of International Business - HTL Company" is an outstanding example of a marketing case study. HTL is a mobile phone manufacturing company that came into existence 5years ago. The headquarters of the company is based in Beijing China. HTL mainly focuses on the manufacture of cheap mobile phones.
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Strategic Task Planning for Foreign Entry - Apple Marketing Case Study
15 pages (4597 words) , Download 0 , Case Study
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The paper "Strategic Task Planning for Foreign Entry - Apple " is an outstanding example of a marketing case study. This strategic report is based on the organization Apple Inc. Apple operates in the personal computer and the consumer electronics industry. The company is based in California and was established in 1976 (Rawlinson, 2015).
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