StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Brand Positioning: Strategies for Competitive Advantage - Essay Example

Comments (0) Cite this document
Summary
An essay "Brand Positioning: Strategies for Competitive Advantage" claims that the brand will be able to capture the growing market in the US and also the emerging economies. It is expected that the new brand will gain profits after spending a major portion of the promotional activities…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
Brand Positioning: Strategies for Competitive Advantage
Read Text Preview

Extract of sample "Brand Positioning: Strategies for Competitive Advantage"

Download file to see previous pages Developed a high high-quality with cost-effective technology and thus aims to capture the market by adopting the super value strategy to offer superior quality products at relatively ly low price. Thus, the brand will be able to capture the growing market in the United States and also the emerging economies. Thus, it is expected that the new brand will be able to earn high revenue and gain profits after spending a major portion of the promotional activities. The market for vacuum the leaner is mainly driven by the growing awareness about maintaining proper hygiene and the rising standard of living of the citizens. The global market for vacuum cleaners is segmented along the type of products and the specific regions. The market can also be segmented along the retail selling price above USD 200 and below USD 200. The new brand in this industry located in the United States which focuses mainly on robotic vacuum cleaners segments its consumers according to the social class (Euromonitor, 2015). Thus, consumers can be divided into three social classes: the lower level, the middle level and the upper level. The products offered to the different segments differ from each other based on their performances and price. The demand for robotic vacuum cleaners is increasing particularly among persons who are allergic to dust and the pet owners. The hectic lifestyle of the present world and the application of modern technology have created a need for products like the robot vacuum cleaner. The new brand offers different types of robotic vacuum cleaner depending on the nature of use and the purchasing power of the consumers. The brand provides different types of cleaners for outside and inside of a home, for cleaning the pool or a gutter. The products designed for cleaning the interior of the house are targeted at the low-income consumers. The pool cleaner and other outside cleaning devices are made for the middle and the high-income groups (SmallBizConnect, 2015). ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Brand Positioning: Strategies for Competitive Advantage Essay, n.d.)
Brand Positioning: Strategies for Competitive Advantage Essay. Retrieved from https://studentshare.org/marketing/1881226-you-are-required-to-design-a-marketing-plan-for-a-new-brand-in-any-sector-of-your-choice-evaluating-all-the-relevant-factors-following-the-instructions-given-by-me
(Brand Positioning: Strategies for Competitive Advantage Essay)
Brand Positioning: Strategies for Competitive Advantage Essay. https://studentshare.org/marketing/1881226-you-are-required-to-design-a-marketing-plan-for-a-new-brand-in-any-sector-of-your-choice-evaluating-all-the-relevant-factors-following-the-instructions-given-by-me.
“Brand Positioning: Strategies for Competitive Advantage Essay”, n.d. https://studentshare.org/marketing/1881226-you-are-required-to-design-a-marketing-plan-for-a-new-brand-in-any-sector-of-your-choice-evaluating-all-the-relevant-factors-following-the-instructions-given-by-me.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Brand Positioning: Strategies for Competitive Advantage

IT Positioning Nike Company for Competitive Advantage

...Information Technology Positioning Nike Company for Competitive Advantage Introduction: The use of information technology (IT) in the modern times can be found to provide huge benefits in the functioning of an organization. The successful performance of the Nike Company to a large extent depends on the use of the information technology. The study focuses on the use of the information technology by the Nike Company and how it provides a competitive advantage for the organization over its competitors. Background of Nike Company: The Nike Company came into existence in the year 1971. The company had reached to a leading position in and after 1980. However, the company had lost its position by the mid-1980. Innovative products and marketing...
3 Pages (750 words) Essay

Brand Positioning

The Asian chocolate market is the driving sale and likely to hold about 20% of the market share of the global chocolate market in 2016 and sales of chocolate in the Asian market is likely to boost up share from $15billion to $19.7billion in 2016. US leads the chocolate market with a market share of 86.3% in North America, Japan has a market share of 39.7%, Europe with a market share of 16.4% and Germany accounts for 15.9% (Markets and Markets,” Markets and Markets: Global Chocolate Market worth $ 98.3 billion by 2016”). Five major brands chosen for the project in the chocolate industry includes Cadbury/Kraft, Mars, Nestle, Ferrero and Hershey. Cadbury/Kraft food generated total sales of $19,965 in 2011 and accounts for 15% of the...
7 Pages (1750 words) Essay

Brand Positioning

... of the statement “true colors”. Hence it is clear that the statement true colors add value to the product. Also, the Xerox environmental friendly phrase on the new solid inks adds value to the product because they have an advantage over the previously manufactured inks. Comparison between brand proposition of Xerox and brand position in the market Brand position involves targeting consumers’ minds relative to their preference, competition and prevailing market place. It focuses on convincing the consumers to buy the given goods as opposed to those of the competitors. The following are the similarities and differences of brand positioning and brand propositioning:- Similarities Both brand propositioning and brand positioning focus in how...
8 Pages (2000 words) Essay

Competitive Advantage

...Competitive Advantage Introduction Comprehending the concept of competitive advantage is a progressive constraint for decision-making body. Historically, competitive advantage was seen as the organisational position, whereby the company occupied a competitive space, created, and protected its market share. In such a case, the location and services of the organisation determines organisational competitive advantage. The capacity to build a strong competitive advantage in the modern world is extremely rare and a competitive advantage hardly gained can be easily lost. Companies can only achieve and sustain competitive advantage if only their services and means of delivering them demonstrate crucial attributes that correspond to the crucial...
5 Pages (1250 words) Research Paper

Generic Marketing Strategies and Competitive Market Positioning

...Running Head: MARKETING ONLINE BRAND TRUST Marketing Online Brand Trust [The [The of the Marketing Online Brand Trust Abstract This research explores generic marketing strategies and competitive market positioning in the context of the several online brand industry. The key research issue is the degree to which traditional planned concepts, like competitive market position and sustainable competitive advantage (SCA), are relevant in the latest world of e-marketing. The mainly significant subject that emerges from the study is that the tools and idea that are pertinent for offline firms are evenly applicable for online firms. Dissimilar generic strategies call for a diverse market position and this is borne out in this case study...
13 Pages (3250 words) Literature review

Growth Strategies to Achieve Competitive Advantage

...Growth strategies to achieve competitive advantage: A Case study of XYZ Power Utility pursuing growth objectives Table of Contents Abstract 2 Introduction 2 Literature Review 3 Proposed Methods 5 Reflections 7 Conclusion 8 References 9 Bibliography 10 11 Abstract Adopting growth strategies is one of the biggest challenges for any business organization irrespective of its nature. This paper is all about possible growth strategies for the XYZ power utility company which owned by the government company based in a developing state of southern Africa. There are various strategic models like McKinsey model, Ansoff model that could be followed by the company in the process of adopting growth strategy. The paper analyses all the possible models...
7 Pages (1750 words) Essay

Competitive Advantage

...Barnes & Noble is the industry leader in the book industry. The company generated $7.13 billion in sales in (Barnesandnobleinc, . The organization holds various competitive advantages over a small bookstore. As a public company whose stocks are traded in the New York Stock Exchange Barnes & Noble has greater access to capital than small bookstores. The firm has the ability to raise capital through the sale of stocks and bonds. The company also has a superior marketing and advertising budget which has enabled Barnes & Noble the ability to build brand value. Barnes & Noble has the greatest product variety in the industry in both books and e-books. Due to the size of the company the firm is in a better position to offer lower prices... & Noble...
1 Pages (250 words) Assignment

Competitive Advantage Strategies

...Competitive Advantage Strategies Competitive Advantage Strategies Comments Gaining and maintaining leverage competition over other rivals can at times be a thorn in the flesh. It requires a well choreographed orchestrated strategy. These strategies seek to answer questions why customers should prefer a product or service from one firm to that of a rival or a competitor offering similar products or services. In the society today, business arena has become so dynamic. The climate of trends and advancement of technology have also played vital role in transforming business ecological niche. This compels companies to readjust according in order to conform to these changes (Pearce & Robinson, 2011). It is apparent that most companies have...
1 Pages (250 words) Essay

Operations Strategies for Gaining Competitive Advantage

The whole corporation strategy is based on the principle of direct contact with customers. This contact is achieved by selling computer systems directly to the customers (direct business model). As of its performance objectives, the company is been focused on the retention of its current position in the market (Daroca et al, 1996) with a prospect of an extension of its area of influence through the application of direct business model (as analyzed above) as well as its entrance to new, standardized product categories, such as network servers, workstations, mobility products, printers and other electronic accessories [1]. Another characteristic of a corporation’s strategic options (regarding the performance objectives set whe...
10 Pages (2500 words) Assignment

Generic Strategies for Competitive Advantage

In 1985, Michael Porter came up with a set of strategies that he had termed as Generic Strategies. These strategies have, since then, been universally plausible to many enterprises across the globe. The Generic Strategies were proposed by Porter so as to help businesses boost their competitive advantage over the others. The competitive advantages are the unique best practices that single out a business in a competitive marketplace. The three Generic Strategies are Cost leadership, Differentiation, and Focus strategies. These three approaches can be applied to all forms of organizations that deal with either goods or services delivery (Porter, 1980, Pp87).
The Cost Leadership is one form of generic strategy that can be used by...
8 Pages (2000 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Brand Positioning: Strategies for Competitive Advantage for FREE!

Contact Us