Risk Management - Westfield Body Shop - Case Study Example

WESTFIELD BODY SHOP Lecturer Many people use organic products because skin-care is a vital aspect, especially among women. In the ancient time, people used various ways to nourish the skin despite the fact that manufactured oil products were lacking. The nourishment was in response to pain stimuli. People used to contract skin disease out of the exposure to various weather conditions. For instance, the consumption of excessive fatty foods is the main cause of sin diseases like acne and inflammations. Westfield body shop is a firm represents considerable authority in the supply of corrective product. Introduction Natural extractions of substances from plants are the source of organic beauty products. A body shop deals with beauty products including cosmetics, lotions, sprays, deodorants, and other beauty related products. The body shop also deals with other products of the same relations. The industry of the cosmetic products also promotes the production of the cosmetic products in bulky. In this regard, the body shop is able to access a variety of products for supply to various customers. Organic beauty products supplied constitute of a majority of women products like the body lotions and other products, which perceptibly boost the natural beauty of women. According to Totilo (2012, p.27), the supply chain management of organic beauty products is vital for the body shop. However, there is emphasis on the use of organic instead of the chemically manufactured beauty cosmetic products. The organic products are vital because of the fact that they are cheap and contain vital medicinal substances. Moreover, the organic beauty products have no side effects. The firm was set up and it spent significant time in natural beautifiers and skin health management products. The organization has confidence in the generation of engaging hand-made nonessential items from promptly accessible products. The material incorporates common oils and different types of jam substances. There is a high probability of the firm performing admirably in the London market due to the practicality of the applications for Westfield advancement. Numerous multinational firms have overflowed the corrective market in numerous countries. All the same, just UK is obliged to present the specimens of their readymade nonessential products to experience testing at different research centers. This has prompted the infringement of every living creatures common sense entitlement now and again. According to Fairley (2008, p.55), Westfield body shop has set out to make market passage obstructions to organizations, which serve purchasers unpredictably. The boundaries incorporate a strict enrollment process, which keeps off the majority of the outside corrective firms. The arrangement of Westfield body shop is to defend the privileges of creatures at all times. The human body is naturally resistant to various adverse effects. The fact that the skin has several layers underneath confirms the fact that it is able to withstand adverse weather conditions. However, there is need for adequate nourishment and care in order to maintain the skin tone. People maintain and nourish the skin to avoid losing of elasticity and wrinkles (Dayan and Kromidas, 2011, p.78). This is the major reason why the skin is maintain and cared for by most people of both genders. This notwithstanding, the aspect of beauty transcends skin care. Thusly, the organization can never be gathering to the conveying of tests on creatures. The organization begs the London to survey its arrangement on the creature testing. There is a requirement for Westfield to unwind it strict enlistment prepares to open up man applications. There is enormous potential for Westfield body shop in London and it is with awesome misgiving that we are not able to acknowledge applications to create Westfield in this business. With a specific end goal to dispatch into the London market, right now the enrollment procedure obliges that products would require trial on creatures. The organization does not test on creatures and does not work with any organization or supplier who tests on creatures. This infers that the organization has extraordinary potential were it permitted to work in the London nonessential business. Marketing The marketing of the organic cosmetics is easy because of the benefits accrued to the customers. Some customers understand that the chemicals use by the body shop is minimal. The use of organic cosmetics is associated with beauty and hygiene. The human body absorbs more than one hundred and thirty chemicals. Therefore, the organic body products are preferable because they do not have any chemicals. The cosmetic body shop serves to supply organic products. The chemicals have a negative effect on people. According to Dayan and Kromidas (2008, p.45), the accumulation of the chemicals leads to skin cancer. Phthalates is one of the chemicals, which negatively affects people. The chemical negatively disrupts hormones. Consequently, the chemical cause birth defects. Moreover, the chemical is responsible for sperm damage hence infertility. The other negative effect of the chemical is that it causes feminization f male boys. Mascara wand is another chemical, which many people prefer. Such a product does not affect the body. The body shop benefits from the European Union statutes, which favor organic body products. The European Union banned more than 1100 body product ingredients, which were chemically produced. This provided an opportunity for the body shop to market its products. Cosmetic advertising is crucial because it enhances the sales of cosmetics. There are no alternatives for organic cosmetics. This implies that organic products are preferable. Toxic synthetic chemicals are harmful to the body systems. The organic cosmetic products especially in the body shops usually use recyclable packaging. Packaging plays a critical role in the marketing of the organic products. The organic body products enhance good health and progress. The products also promote beauty especially among women. The organic enhance better face-lift services, which enhance glowing skin. Some of the organic ingredients include omega-3 fish oils and flaxseed oils. Products There are many organic beauty products sold in the Westfield shop. These include body and massage oils, deodorant. The body shop also supplies the facial towers. The shop also supplies the hand and body lotions. The other product supplied is micro-dermbrasion. The other invention in the cosmetics section is the innovation of organic anti-aging products. . The Westfield shop also supplies facial toners, hair shampoos, and soap. Sun protection and care services are also offered at the shop. Totilo (2012, p.94), a wide variety of products is availed to beauty product customers to ensure that the shop maintains the regular and irregular customers. The use of the products and service ensures correction of sun damage and prevention of aging skin. The organic products also help repair damaged hair. Moreover, pampering of the sensitive skin is necessary to regulate the sensitivity. Pricing and sales The pricing of the products supplied by the Westfield shop is subject to the use and quality. The pricing for each product is different. The pricing of the products is subject to rebates. In this regard, customers are able to get concessions on purchases. The overall sales made from the products and services of the body shop are re-invested in the business to ensure growth and development of the business. An organic body product is crucial in a business sector setting. The quality and velocity of the generation procedure of an organic product matters in the general business of an organization because this guarantees brief conveyance of the body products to clients. Moreover, the creation strategies received by a firm should be dependable. The creation arrangement of an organization ought to be practical all together for the association to accomplish its objectives. The inventory network of a firm, which contains a libertarian course of action, is outlined as in the generation procedure is consequently ceased in the event that quality is bargained. The assembling and gathering procedures receive serious consideration. The Michael security guard five strengths apply in this component of promoting. Risk Management Risk exposure of the business is expiry of the products. For that reason, stocktaking is vital on a continuous basis to avoid any eventuality of disposal of expired products. The other risk is stiff competition. The chemically manufactured products usually flood the market hence compromising pricing of the cosmetic products (Houlihan, 2007, p.2). Consequently, the company’s sales reduce. A favorable determination procedure will be perfect for the presentation of the corporate social responsibility society. The strategy is proper in light of the fact that it considers the hobbies of the association and the hobbies of workers. The method maintains the benefits of critical thinking as opposed to forcing the change on administration of Westfield body shop. In addition, the methodology prompts backing of the move by administration in light of the fact that the workers must bolster any change activity. The system will likewise highlight the concerns of the administration and the representatives. A deal will ensure fulfillment of the missions of both sides of the case. The contention determination system is imperative in light of the fact that it prompts coordinated effort in the middle of representatives and administration of Westfield. The cooperation is a vital component of execution of the organization. In addition, the methodology is dependable because of the normal resistance of administration. Accord is needed in this specific association move subsequently the rust be a win-win circumstance. There must be responsibility from occupant administration and workers all together for the social reception to succeed. This regardless, a few parts of timing of the social change are vital. At the point when the choice on social change is earnest then a contending refereeing method must be embraced. The method guarantees vote based system in the process as opposed to pressure. Changes in Westfield will affect the new culture in different ways. For example, the extension of the organization will upgrade the new intuitive society. Hence, there would be exceptional yields in light of the inclusion of numerous individuals in the organizations exchanges and a statistical surveying. The lifecycle of the firm will absolutely affect the way of life because the association is at top time of its life. The promoting firm will keep up its income as opposed to confronting a decrease in profit in light of the fact that the new culture will create additional income. Association will draw a greater number of clients into the firm than some time recently. Moreover, intelligent society will apply in segment of the association including universal scale. Therefore, the promoting organization will get to worldwide customers. There will be sure change in the advancement of the organization. Consequently, social move will be help by the change of the Westfield body shop cycle. The change of the cycle will offer adapt to present circumstances, which would be consequently be determined by the new culture. Case in point, immersion of the business sector is determined by charming of universal customers through informal communities and the organizational worldwide advertising. Budgeting and financing Projected budgeting and financing charts: Source: www.klinegroup.com Marketing and Advertising The marketing and advertising of the Westfield body shop ensures the selling of the products and services offered. The use of direct selling, promotions, media and the web in marketing ensures the access to many potential and actual customers. The marketing exercise ensures that the company has a wide base of customers. The sale turnover also increases. The firm ought to utilize advancement to perform against the chances and expand its deals notwithstanding its gigantic creation volumes. Utilizing vital supply frameworks and inventive deals advancement strategies, an organization can rise consistently to turn into a business sector pioneer in a given industry .According to Houlihan (2007, p.2), the ramifications of the companys products in developed markets of the world, help in the company’s expansion. The organization needs to pick suitable major parameters keeping in mind the end goal to reposition their methods, which incorporate the accompanying: Modern way of life discernment. This will help in bringing out product mark uniqueness, which incorporates its solace, smart nature and extraordinary outline. This will help make engaging quality and catch the consideration of the clients who impressively like exceptional innovative composed products. The firm additionally should reengineer its products. Reengineering will help lessen the expense of assembling and change of value. The firm will likewise need to reexamine a few plans of their wild rivals to figure out why their configuration is remarkable and what they can add to concoct an extraordinary product that will be financially difficult to produce. Moreover, the arrangement must involve rethinking the associations valuing techniques. Perceptual mapping will likewise be considered in the arrangement given that this system makes and presentations visual impression of current clients and potential clients. Conclusion Westfield body shop specializes in organic beauty products, which are the most preferred products in the cosmetic industry. The company’s beauty products focus on the need presented by its clients. The tasks performed by various people necessitate the application of the organic products. For that reason, the body shop aims to create a variety of products required by the clients. The products of the body shop vary with regard to the tasks performed by various individuals. On the part of the women gender, skin care is almost synonymous to beauty and hygiene. References DAYAN, N., & KROMIDAS, L., 2011, “Formulating, packaging, and marketing of natural cosmetic products”, Hoboken, N.J., Wiley. FAIRLEY, J., 2008, “The ultimate natural beauty book: 100 gorgeous beauty products to make easily at home”, London, Kyle Cathie. HOULIHAN, J., 2007, “Natural, Organic Beauty”, The New York Times, p.1-2. TOTILO, R., 2012, “Organic beauty with essential oils: over 400 + homemade recipes for natural skin care, hair care, and bath & beauty products”, St. Petersburg, FL, Rebecca at the Well Foundation. Read More