Cadbury's Gorilla Advertisement - Assignment Example

This commercial would be used to describe the following key communications/public relations elements (target audience, research, analysis, communications planning, and evaluation) that one believes the company may have discussed and why.

Key Public Relations Elements

Research: Unique association with chocolate’s ability to stir emotions even on primates.

Communications Planning: Obviously, a lot of planning in conceptualization, design, preparation, and execution of the commercial was undertaken. With a covert link to Cadbury, the subliminal message is thereby left to the audience, especially in the last portion when milk was being vividly pored to the piece of Cadbury chocolate in their wrapper of a whole Cadbury bar.

Evaluation: Overall, the commercial was effective and catching as attested from garnering the “most awarded commercial in the world in 2008, according to The Gunn Report, a global ranking of winners compiled from the major annual industry awards shows” (Paris par. 1).