Nobody downloaded yet

Advertisement - Essay Example

Comments (0) Cite this document
Summary
The advertisement that is selected to be comprehensively evaluated to comply with the requirements of the essay is Nissan Dualis: Park Perfectly print advertisement (shown below)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
Advertisement
Read TextPreview

Extract of sample
"Advertisement"

Download file to see previous pages The Argument The advertisement is arguing the point that with the new Nissan Dualis, one of the features being promoted as its focal point is its 360° view or the ability of the driver to be able to monitor his surroundings from the driver’s seat from a 360° perspective. The advertisement was therefore effective in providing a visual presentation of indicating how the 360° view could be depicted perfectly by positioning the female model in 12 strategic identical poses. The image thereby represents looking at strategic areas around the vehicle from complete circular points of view. The Target Audience The target audience that is perceived from the advertisement is female drivers, who would be more interested in being extra careful in monitoring the condition of the vehicle’s situation from a complete 360° view. More specifically, it is directed to female and young adult professional drivers, as depicted from the model that they used in the advertisement. The female model is perceived to be in her early 20s and her manner of carrying herself through the outfit she wears (white crisp blouse over a blue tight jeans and with a red belt) is indicative of her being in a carefree lifestyle, possibly in an exciting career. But of course, the advertisement could also be directed to all automobile drivers who are interested in owning the Nissan Dualis, with this 360° Around View Monitor. Rhetorical Principles Employed The rhetorical principles that were employed are a collaboration of logos (logic), pathos (emotion) and ethos (character). The rhetorical principle of logos was evident from the effective display of visual representation that captured the message of 360° view from the strategic positions of the female model. Likewise, the captions below the focal images with states: “PARK PERFECTLY WITH A 360° VIEW. The 360° Around View Monitor. Nissan Innovation that excites” (Best Ads) uses logical and emotional appeal through provision of factual information, in conjunction with the use of words that entices the emotion (excites). Finally, the rhetorical principle of ethos (character) is relayed through inclusion of Nissan’s logo and brand name, as well as the name of the vehicle being advertised, situated effectively at the upper left hand corner and colored in bold red to stand out against the immaculately white background with very faint shades of possibly light gray around the borders. The brand name, in itself, solicits character and credibility as one of the trusted brands in cars, known worldwide. Conformity to Advertisement Theories and Strategies As learned from the course modules, it is relevant that advertisements contain an effective interplay of both visual and verbal contents to make the advertisement effective. As such, this particular concept is appropriately applied in the Nissan Dualis: Park Perfectly ad which was proven to have used exemplary visual contents and assisted with verbal contents. But, as contented by Rossiter, “visual content warrants relatively more advertiser attention than verbal content” (101). From the impact that the visual content creates to the target audience, it is therefore supported that this concept is validated. One therefore agrees that the ability of the creator of the advertisement to design a visual image that would effectively relay the message that is intended, in a creative and innovative fashion, significantly assists in considering the advertisment a success – especially when the advertisement effort created that action intented by the organization; ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Advertisement Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/english/1457609-observation-essay
(Advertisement Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/english/1457609-observation-essay.
“Advertisement Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/english/1457609-observation-essay.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Advertisement
The advertisement is meant for a new product in the market from the Calvin Klein chain of companies. The product in this case is a fragrance which is meant to be advertised in a magazine based on fashion, one that both sexes would read, such as Osmoz.. In this advertisement, the target audience is both sexes. According to the photographs on the advert, we can clearly see that both these people are young, so the advertisement is meant for the young generation.
3 Pages(750 words)Essay
Advertisement
The purpose of these themes is to pinpoint and draw in an audience; one that is interested in the thing being advertised. One look at the advertisement reveals many of the purposes for which it was created. The product advertised is a
4 Pages(1000 words)Essay
ADVERTISEMENT
Purell is attempting to persuade consumers to buy the product by, first, showing its benefits. In this particular case, it is the 99.99 percent effectiveness of the
2 Pages(500 words)Essay
Advertisement
It is therefore not surprising that most companies and individuals have resorted to employing art as a tactic to woo and sway new consumers to purchase their products. The ability of art to capture the interest of consumers has now been devised into a common business
2 Pages(500 words)Essay
Advertisement
To begin with, many say they are not influenced by advertisement and they believe so because the advertisement does not influence them immediately. However, people are indirectly influenced by advertising; thus, their decisions on which products
1 Pages(250 words)Essay
Advertisement Analysis
ntroduction of a new product in the market or increase awareness of an existing item in the market, advertisement is the correct and effective channel to use. Advertisement has significant roles both to the consumer and to the producer. For effective advertisement strategies,
2 Pages(500 words)Essay
Advertisement Analysis
fined as a means of communication intended for marketing in which the target consumers are persuaded, encouraged or manipulated for the producers’ benefit. In as much as advertising is allowed and is very necessary, this century has seen advertisements take up forms which can
5 Pages(1250 words)Essay
Advertisement Analysis
The means of mass media communication are multiple and with the continuous improvement in the level of market competition, it can be rather stated that innovation has formed a major part
5 Pages(1250 words)Essay
Nike advertisement

The author states that the producer of this advertisement uses rhetoric that is not subtle. They definitely did not want people to believe that through wearing of cleats an individual becomes faster than a Bugatti.  There is no possibility for an individual to run 200 mph. unrealistic expectations are a common tactic.

4 Pages(1000 words)Essay
Advertisement
The three advertisements follow a unique advertising pattern (Shimp & Andrew, 2013). The pattern is composed of three important marketing phases. Cognition is the first advertising phase. Affect is the second advertising phase. Commitment is the third
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Advertisement for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us