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Planning Integrated Plan Promotion: Victoria Secret - Case Study Example

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This study "Planning Integrated Plan Promotion: Victoria Secret" conducts an in-depth analysis of the promotion event organized by the Victoria Secret Company aimed at informing the society about the causes and effects of breast cancer and cancer in general…
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Planning Integrated Plan Promotion: Victoria Secret
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Download file to see previous pages Male and female superstars who have confirmed their presence are presented with bands in the front line to bring adventure in the party. Several important guests are mentioned and sponsors who will support the event, in addition, the planning strategies are also mentioned and how they will coordinate. The main purpose of the event is to give help to the society which comes with precautions such that people have to come together to discard some kind of terror diseases affecting the society. The event also creates awareness of the causes and effects of breast cancer and cancer in general.
Victoria secret is one of the largest retailers in American selling womenswear like lingerie and beauty products. Due to its position in the market, they have decided to honor the society and its clients all over the world by organizing one of the largest music festivals in the world history. The main purpose of the event is to support and prevent cancers infection to the community thus the event will focus on raising funds towards the breast cancer research that will be undertaken by the company (Victoria’s Secret, 2015). The event will also include creating awareness of the causes and precautions of cancer in general. With this in mind, the result of the cancers research will help find the right cure for breast cancer affecting its customers since some of them have been affected by the disease. In view of these, there will be the most recognized artists, comedians and music bands inline to perform in the event (Festivals and events, 2015). Furthermore, other activities like modeling showcasing victoria secret products, swimming, fast foods and drinks, musical sounds, free breast cancer screening,  ...Download file to see next pages Read More
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