Business Plan for AquaBlu, the Premier Online Swimwear Company - Dissertation Example

A comparative analysis of four of the most prominent competitors has been offered to illustrate the differentiation benefits of the AquaBlu model.
Utilizing an emphasis on the marketing mix, especially through promotional prowess, the business will establish its first objective in year one of the operations, which is establishing brand recognition and market loyalty that will contribute to the firm’s profitability. Using guerrilla marketing, affiliate marketing, and viral marketing as the most low-cost promotional methods, the business will be ready to tackle its medium- and long-term objectives of expansion of the product line and the distribution channel.
Assumptions financially include a strong cash position of £363,600 at the end of the first year of operations, sustained by revenue growth servicing approximately 370 customers monthly both domestically and internationally. AquaBlu is well-positioned at the end of the start-up year to fulfill its expansion objectives and improve its global brand visibility.
AquaBlu is a start-up online swimwear company delivering stylish, fashionable, and comfortable swimwear for female markets both domestic and international. AquaBlu will stand out from the dynamic competitive forces in this industry through its dedication to corporate social responsibility, the customizable product development opportunities for consumer markets, and the firm’s use of healing and semi-precious stones that can be incorporated into the design schematics for AquaBlu’s vast array of swimwear products. The innovative and customizable designs incorporating holistic designs and the business’ involvement with a preferred marine conservation charity will create an exciting, fun, and innovative synergy between fashion, personal well-being, and positive social impact.
AquaBlu will be targeting the younger female markets between the ages of 16 and 40, with a special targeted emphasis on the 16-25-year-old markets. At a competitive, yet premium pricing structure justified by quantitative research studies and an analysis of the competitive environment in swimwear products.