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House of Stella will employ the best managers to handle the various interdependent departments. It will capitalize on the internet and e-business by creating a website that will cater to the needs of the target market. It will further highlight customer service, with highly trained online customer service specialists to handle online queries and providing fashion inputs among the target market. This is the company’s key to getting personal with the client base.
Since House of Stella will utilize the online business, it will tie up with other companies having the same business interests. Partnerships with media entities such TV and Magazine Publications will prove to be the driving force for the company’s success. Efforts such as this will spark interest in the market and establish word of mouth and referral among viewers and patrons alike.
House of Stella will run under sole proprietorship, with its owner and Chief Operating Officer also one of the principal designers who will create different product lines for the company. Its Headquarters and Manufacturing Hub shall be located in Los Angeles, California.
The aim of the company is to provide a wide array of product choices to its target market, which are primarily working women whose age ranges from 21 to 45 years old. The product lines range from the hip-casual, vogue corporate to chic glam. There will be items for all occasions, from everyday wear to formal gowns and apparel.
The company will employ the services of the new and upcoming fashion designers fresh from school and just starting out their career. It will tie up with top universities to employ top student designers to undergo on-the-job trainee and apprenticeship with House of Stella, for them to collaborate on designs fit for the target market. 70% of the designers will come from this roster, while the rest will be its in house fashion designers who have already established brands and have their
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