Retail Business of Ortiz - Thesis Example

This has led to the growth of the online business across the globe and was the major reason for choosing the online form of business as it relates to Ortiz. The products produced by Ortiz are also in demand as the footwear market has shown a steady growth rate over the past years.  Additionally, with continual changes in consumer preferences, footwear demands continue to evolve and increase at a rate comparable to that of the apparel market. Factories producing the product line of Ortiz are currently located in the country of Colombia.  As such, Ortiz plans to export its product from Colombia to European markets and sell these products through the line marketplace to the end consumer. The products of Ortiz are manufactured to specifically keep the needs a preferences of its target market in mind. As such, this target demographic includes younger and middle-aged fashion-conscious men and women who place a premium on footwear that is both stylish, fashionable, and comfortable.

Objectives:

• To become a market leader in the online market for fashionable shoes
• To develop a superior reputation by allowing the customer to experience a streamlined and painless online shopping experience.
• To gain a reputation of reliable delivery in UK market and also for high-quality shoes and design

To determine the success of the business plan feasibility study was conducted in the online business sector and footwear market. It has been revealed that there exists a huge potential in the online business sector and also in the footwear market as the demand has increased drastically as compared to previous years. The feasibility research took into consideration five key areas, product/service, industry, market, organizational, and financial sectors. Next, the business plan analyzes the business model. Ortiz implemented the affiliate business model and aims to earn revenue by its “pay per click” facility.  The core strategy has been defined and explained in Chapter 4 under the heading business model. Chapter 5 analyzes the present and future scenarios of Ortiz and how the business prepared to perform in the future as well as where it expects to stand within the next few years of its operation. It can be said that the business is expected to generate positive cash flow as well as increase its overall brand awareness and image. In the process of conducting business, there exists the wide possibility of risk to be encountered by the online business and hence the likely risks which Ortiz might encounter have been stated in the business plan along with the remedies and how to manage the risk. The business plan also included the critical success factor which the company should implement to its business and earns a profit and achieves success.