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Marketing Plan : Fritz Gelato Ice Cream - Essay Example

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Marketing Plan: Fritz Gelato Ice Cream Introduction An individual named Andrea Fritz from Switzerland was learnt to have founded the company Fritz Gelato in the year 1910. The background in which Andrea Fritz was brought up had a blend of Italian as well as German traditions which helped in developing a taste as well as preference for superior sweet along with food delights…
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Marketing Plan : Fritz Gelato Ice Cream
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Download file to see previous pages The ice-cream has been learnt to earn quite some awards as well as recognition owing to its superior taste. The Fritz Gelato ice-cream is known to enjoy a huge fan-following owing to the fact of being purely organic which is believed as its secret behind the superior taste. The company deals in products such as sorbets, organic ice-creams as well as coffee, frozen yoghurts along with organic donuts. The company is already operating in the niche market of Australia and is further planning to capture the mass market of Australia in Melbourne with its excellent range of products (Fritz Gelato, 2006). Thus, this paper would intend to develop an appropriate e-marketing strategy which would aid the company in successfully entering and capturing the market. Situation Analysis Internal Environment Frits Gelato is basically an ownership firm which even entails franchise model along with its present business model. The mammoth acceptance of the products as well as services of the company followed by the display of immense public enthusiasm triggered the need for the franchise model as it was expected by the owners that it would aid in facilitating the employment of superior operators accompanied with adding well-built connections to its consumer base and territory (Fritz Gelato, 2010). The company chiefly deals in Italian form of ice-creams that are claimed to be purely organic which solely accounts for its rich and excellent taste. The ice-creams have been learnt to be made with the assistance of customary recipes that are backed by contemporary influences. The organic element has been further measured to be amongst one of the imperative factors that are believed to have been the driving aspect behind its success and popularity. The fresh as well as the superior quality of the ingredients that are used during the process of making ice-creams are supposed to rule out the need for non-natural colors as well as flavors. The assortment of products other than ice-creams that the company deals in is sorbets, coffee, frozen yoghurts and donuts. It needs to be mentioned in this regard that all the products in which the company deals in are supposed to be organic (Fritz Gelato, 2010). The organic nature of the products makes them a healthy option in terms of indulging in a treat. The recipes of the products are fond to be developed with the intention of making them healthier in terms of fat, sugar and calorie content in contrast to the other similar products existing in the market. It maintains its quality concerning the products by opting for the premium quality in relation to the components used. The products are also made on a daily basis which makes it capable of serving fresh beverages to its consumers (Fritz Gelato, 2010). The franchise division of the company even offers the facility of conducting training programs for every individual operator due the reason of making certain that the chosen operators are provided guidance with the customs of working of the company in the form of training facility along with making them competent to be eligible for satisfying the guidelines as well as the obligations established by Fritz Gelato while commencing the business. The training plan entails providing training with regard to systems, sales as ...Download file to see next pagesRead More
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