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Marketing : Perrys Ice Cream - Business Plan Example

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This work "Marketing Plan: Perry’s Ice Cream" describes the company Perry’s Ice Cream with the purpose of bringing up a new range of homemade ice creams. The author outlines the strategies and planning in mind the mission that the company carries. It is clear about various strategies, the run success of the company. …
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Marketing Plan: Perrys Ice Cream
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Download file to see previous pages ging out the essence of old rustic flavor that is missing in today’s products, without affecting its freshness and quality (Source-“ About us”).
Brian Perry, Executive Vice President, and Chairman are experienced in company heritage, operations, and industry relations. He works as an intermediary between government representatives and industry and works on issues related to the company (Source- “About us”).
Perry’s Ice Cream is a family-owned business. Thus its internal environment supports innovation, individual creativity, and risk-bearing strategies without destroying the original flavors. “About us” reveals that the company has not diverted from the founder’s recipe and it even serves its community by supporting local producers and also through partnerships and sponsorships.
The company’s forte lies in its original flavors with fresh ingredients. It has now started utilizing upgraded technology in the production of ice creams. Since appearance matters a lot for the sale of any product, the round pint container was first implemented by Perry’s Ice Cream (Source-“About us”). Then it was modified by adding a red logo by Sealright, a packaging company. Currently, it offers a wide range of products ranging from ice creams, frozen yogurt, escapes, frozen yogurts, sherbets and sorbets, novelties in 130 different flavors. Color and textures have always been the priority of the ice creams. Skimmed low-fat milk is used for keeping in mind the demands of health-conscious customers. Even milk-free products are also available. Emulsifiers are added precautious to enhance the smoothness and creaminess of the ice creams. Food safety is its priority and it maintains SQF level 3. Along with safety, they control allergen rigorously. It annually manufactures over 500 different products crossing over 12 million gallons of ice creams. Since children are attracted more towards ice creams; hence, they are made available in schools and near children’s parks, also through ice cream stands independent stores. ...Download file to see next pages Read More
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