Nobody downloaded yet

International Marketing: Snog Ice Scream in Switzerland - Research Paper Example

Comments (1) Cite this document
The present study would analyse the market entry strategy for Snog ice cream in Geneva. The business plan would include an analysis of the market and the business environment of the new market. In addition a strategy for market entry and subsequent product mix would also be prepared…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.9% of users find it useful
International Marketing: Snog Ice Scream in Switzerland
Read TextPreview

Extract of sample
"International Marketing: Snog Ice Scream in Switzerland"

Download file to see previous pages The aspect of globalization has led to a situation in which business organizations are continuously breaching geo political boundaries to reach out to new markets. The present business plan would be focussed on building a franchisee for Snog ice cream in Switzerland. The plan would cover the business planning including formulation of a set of objectives and mission strategy. The business plan would also include crafting entry strategies and a marketing mix for the new venture. It would also discuss about the firm’s targeting and positioning strategies in the new market as well as formulating an exit strategy for the successful winding up of the business to generate profitability and sustainability.
Business Idea
The business plan would be to set up a new franchisee for Snog Ice Creams in Switzerland. Snog is a popular brand of flavoured ice creams and yoghurt based in UK. The choice of the market assumes significance considering the fact that Switzerland is one of the most happening tourism hot spots of the world and shows immense opportunities towards products like ice creams. In addition to being a taste friendly food item the product is also a health oriented one with large scale health benefits (Snog, 2011). The main idea behind the new venture would be to provide a unique blend of taste and health to the customers. The product would largely be targeted at youth population that are both domestic as well as tourists who keep flocking the nation round the year. The new franchisee would help in spreading the highly popular concept of Snog ice cream to a new part of the world that has large scale opportunities. Situation Analysis Market Analysis Switzerland represents a very unique opportunity for players like Snog ice cream considering its vast tourism potential that draws a large number of tourists from across the globe. The per capita consumption of ice cream in Switzerland has been pegged at 8 litres that is significantly low as compared to market like Italy and US. This shows a large scope for a new market player like Snog ice cream to enter the new market as there is a large untapped market in the nation. However the market showed signs of a slowdown in 2010 that remains a cause of concern. The revival of the economies across Europe however would help generate renewed market interest in the nation (Euromonitor International, 2010). Business Environment Switzerland is a very peaceful and market driven economy that represents considerable opportunities for business organizations. The GDP of the nation in terms of purchasing power parity has been fixed at 324.5 billion US dollars with a growth rate of 2.6 percent. The per capita GDP value ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“International Marketing: Snog Ice Scream in Switzerland Research Paper”, n.d.)
Retrieved de
(International Marketing: Snog Ice Scream in Switzerland Research Paper)
“International Marketing: Snog Ice Scream in Switzerland Research Paper”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
ckoelpin added comment 4 months ago
Student rated this paper as
Terrific work done on the %topic%. I think it is the best document I have seen so far.
International Marketing Environment
The strategies of the local government have great impacts on any trade or business undertaking. In the same way, the government has a great role to play in the development of international trade market. The international trade barriers raised by governments include restrictions on business expansion, higher taxes and formalities, and the long delay for the licensing and permission.
4 Pages(1000 words)Research Paper
International Marketing Plan
The segmentation variables comprise of various factors such as age, benefits sought and price sensitivity. Income would clearly not be a good way to segment the ice-cream market as premium ice-cream won’t be too expensive relative to the regular priced ice-cream.
3 Pages(750 words)Research Paper
This paper provides an overall review of businesses, customs, norms, and laws of the chosen country which make it one of the most preferred countries to live and invest in. The paper depicts the contour of its commerce, economy, and attractions existing in the country.
6 Pages(1500 words)Research Paper
International Marketing ..Rococo Chocolates
The Rococo Chocolates now operates as the Grenada Chocolate Company, which happened owing to the building of a partnership with the founders of the latter concern. This partnership helped Rococo Chocolates to venture into the production of countless varieties of chocolate items.
8 Pages(2000 words)Research Paper
Tourism of Valais
Tourism benefits a country in that it is a source of foreign exchange whenever people visit a new area. Besides, tourism promotes relations between various countries. Among the countries around the world, Switzerland rates as one of the greatest tourism hub.
8 Pages(2000 words)Research Paper
Marketing Plan : Fritz Gelato Ice Cream
Andrea Fritz produced or rather started making gelato since 25 years of his age and sold it at a tiny store. The product gained huge popularity among the locals as well as the tourists and was known by the name of ‘Fritz Gelato’. The product was perceived to symbolize the prototypical fundamental nature of the dishes that were considered to be a combination of both Italian and Germanic (Fritz Gelato, 2006).
18 Pages(4500 words)Essay
Tourism of Valais,Switzerland
The total revenue in 2005 was CHF 30.4 billion and 61 percent (18.4 billion) came from domestic tourism. In the same period, foreign tourist expenditure added approximately CHF 12 billion (Schweizer Tourismus-Verband, 2008). Valais is one of the tourist regions in Switzerland and it is located in the South-West of Switzerland.
5 Pages(1250 words)Research Paper
International marketing 4200
According to GMID data on the nation, the age group between 20 and 49 has a total population of 921,000 individuals, constituting about 17.33% of the current population. This group is large enough to facilitate the
2 Pages(500 words)Research Paper
International Marketing
Its operations are centralized through Mirinda, Tropicana brand, 7UP, Pepsi in Middle East Europe, Asia, and Africa. Most of the company’s beverages are sold through franchised bottlers. Research
4 Pages(1000 words)Research Paper
The country also boasts of its richness in natural resources that include country having 6% fresh water cover that act as reserves for the Europe. Essentially, Switzerland is the source for a number of European rivers where some
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic International Marketing: Snog Ice Scream in Switzerland for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us