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Internet Marketing Management Assignment about Breitling watches ( 3000 Words - Essay Example

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Introduction: This is an assignment to evaluate the web site of Breitling watches. The web site has been critically analysed after discussing the theories of Internet Marketing, its implementation in the said web site, comparison with competitors and suggestion to improve the website to be competitive.
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Internet Marketing Management Assignment about Breitling watches ( 3000 Words
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Download file to see previous pages In1914 the founder passed away and son, Gaston, took over the company.
Aeronautics had made spectacular developments after 1914. In the year 1923 Breitling developed the independent chronograph push piece with automatic start and return-to-zero functions. Significant progress was made in the aviation industry between 1923 and 1942. Breitling launched the chronomat, first of its kind chronograph fitted with circular slide rule. American armed forces also became the clients of Breitling Instruments.
The aviation industry was growing with leaps and bounds. Jet aircrafts had been developed and the first International passenger jet flight had been launched. Breitling achieved a major mile stone in 1962 when Astronaut Scott Carpenter wore the COSMONAUTE during his orbital flight.
Breitling reached a major mile stone in 1969 with the launch of self winding chronograph. In 1979 Ernest Schneider a Pilot, watch manufacturer took over the reigns of Breitling from Willy Breitling. Chronomat was launched in 1984 and it becomes the best selling chronograph in Breitling collection. The military aviation industry was growing with leaps and bounds. Aircrafts like Stealth bombers were being developed. In 1999 after completing 100 years in Chronograph making Breitling submits its entire collection to Swiss official chronometer testing institute.
Breitling Products: Breitling manufactures and sells Chronographs onl...
Apart from this they have very high end product which is the "Breitling for Bentley" collection. This collection focuses on high end customers who value tradition, performance and novelty value of the product being purchased.
What is a chronograph A watch with two independent time systems: one indicates the time of day, and the other measures brief intervals of time. Counters registering seconds, minutes and even hours can be started and stopped as desired, thus enabling the exact timing of an event.
Internet Marketing Strategies:
While developing a marketing strategy, it is important to consider the environment in which the business functions. Porter (Kotler, 282) has identified five forces to determine profit attractiveness. These are:
Competitors: Consider the web sites that offer the same products.
New Entrants: Offsite competitors and new people in the business.
Customers: The people visiting the site.
Suppliers: Companies offering parts of products, web hosting software firms.
Substitutes: Other media used for product promotion.
Besides this, "SWOT" Analysis could also be used.
Strength and weakness is dependent on the marketers internal environment
Opportunity and Threats are dependent on the external environment.
Strength: How is your product/service better than the competition Why should a customer feel delighted by using your product or service
Weakness: What are the opportunity areas in your product /service and how they can be over-come
Opportunity: The marketer should strike at the right opportunity and the right time and should target the right people (Customer).
Threats: The Marketer should know exactly what are the hurdles in Marketing the product(Technology , Competitors)
Internet Marketing strategy gives you a ...Download file to see next pagesRead More
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