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Internet Marketing - Essay Example

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This work "Internet Marketing" describes the elements of Internet marketing that aims at reaching the masses. The author outlines a broad range of processes and functions that take services and products to customers and other relevant stakeholders…
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Download file to see previous pages Internet marketing or internet-based marketing, online marketing, E-marketing can refer to the utilization of the Internet and other related digital technologies to meet marketing goals and support modern concepts of marketing. It utilizes technologies cable, satellite, mobile wireless media, and other forms of digital media. Internet marketing operates on the following elements depending on the type and business nature; email marketing, which includes the design and development of the Email, the display, measure, and list of the emails. Social media marketing, which includes blogging, shared content on the Internet, and social networks. Directories and listings that include free listings paid listings and ratings and reviews (Laudon & Traver 2002). Search engine marketing, which includes: SED and PPC. Online advertising includes Ad networks, Blogs, and affiliates. Public relations include articles, press releases, and white papers. These elements are the most important aspects, and play a big role in the strategies that companies use to choose the marketing plan that they will deploy in their business. E-commerce is the inter-organizational business activates that are technologically and electronically mediated while E-business refers to the application of information technology in internal companies process and actives during business and commercials tasks. The benefits of Internet marketing are; it enables marketing and communication to be faster and cheaper, it enables the business to communicate with its customers who may be near or far. Similarly, it can be used by businesses to collect information on the customer, and that can be used to improve future products. It also enables the business to communicate with their customers directly and faster compared to other types of marketing, and it can also improve the quality and scope of their Internet research (Ilves 2011).
The marketing mix mostly referred to, as the 4Ps are the method of changing marketing plans into practice. Entrepreneurs possess four variables; promotion, product, price, and place, which are adjustable to attract customers and increase their market share. The marketing mix is a powerful concept because; it simplifies marketing by separating the marketing activates of one of the companies and assigns them to marketing experts. ...Download file to see next pagesRead More
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Internet Marketing Essay Example | Topics and Well Written Essays - 2250 Words. https://studentshare.org/marketing/1850148-internet-marketing.
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