StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Foundations of Marketing - Essay Example

Comments (0) Cite this document
Summary
When companies engage in business, their decisions are usually guided by philosophies and visions, which are at the root of each business venture. These philosophies and priority of interests influence the marketing concepts, which an organization would choose. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
Foundations of Marketing
Read TextPreview

Extract of sample "Foundations of Marketing"

Download file to see previous pages When a company bases its operations on a production orientation, the thinking adopted is that “consumers favour products that are available and highly affordable”. The focus is on improving production and distribution side of the business. The product concept holds that consumers choose products, which are of superior quality and carry innovative features. Continuous product improvement gets the priority. Product orientation carries the danger of being susceptible to marketing myopia where the company fails to see the broader market needs which it is fulfilling but concentrates too closely on the product itself. Many organisations still favour the selling concept where the focus is on large-scale promotional and selling efforts. However with the customers getting more and more sophisticated and possessing high level of product and market information, hard selling tactics are no longer the preferred mode. The forth alternative is the marketing approach where the underlying belief is that “ achieving organisational goals depend upon determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competition”. The main focus lies in identifying and meeting the customer needs effectively and profitably. Final and newest marketing concept is societal marketing where the focus is to balance the needs of the company with consumer’s short-term needs as well as overall long-term needs of society. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Foundations of Marketing Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Foundations of Marketing Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/marketing/1538911-foundations-of-marketing
(Foundations of Marketing Essay Example | Topics and Well Written Essays - 1500 Words)
Foundations of Marketing Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/marketing/1538911-foundations-of-marketing.
“Foundations of Marketing Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/marketing/1538911-foundations-of-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Foundations of Marketing

Statistical Foundations

The study was conducted in order to understand which activities were taken simultaneously by couples and which of those were separately done. Furthermore, it was the concern of the study to find out if activities conducted together by couples were more enjoyable than those done separately by them. In order to find out the above objectives, the study was able to make use of diaries given to couples in order that they could provide information on the quality of time and ways in which they could manipulate their proportion of time in order to maximize their enjoyment of it. Thus, the time diary analysis can significantly provide information on the domestic division of labour, the quality of time and couples’ significant ways on mani...
9 Pages(2250 words)Essay

The Foundations and Future of Interactive / Social Media Marketing

...?Introduction Hughes (2000) explains that, Direct marketing is where business people approach their potential s directly with goods that theyselling. This system of marketing advertises using one or more of advertising media which, this is a report about traditional direct marketing, how the use of database enhanced direct marketing and how it evolved into interactive marketing. It focuses mostly on interactive marketing and what the future holds, trends, etc. (Chiagouris and Wansley, 2000). Traditional direct marketing In direct marketing the marketers ask and get responses from the customers. This enable the marketers to get knowledge of their prospective customers thus making them know their target customers. The customers who had...
8 Pages(2000 words)Research Paper

Foundations of Marketing

Many companies have ventured into the cosmetic industry as it is highly profitable since beauty products are very expensive and the demand is very high. Most people in the current generation would like to keep their bodies healthy, beautiful and good looking. A light skin and a well-shaped body structure is what demonstrate the desire of many people. Many advertisements use the notion of beauty in promotion and marketing of products. Beauty has turned out to be a form of attraction and everyone for this reason; does wish to be beautiful and admirable. The beauty industry has turned out to be a gold mine as companies make huge amounts of profits and the selling season runs continuous annually. Beauty products infer psychologically...
4 Pages(1000 words)Essay

Marketing Foundations and Applications

...Running Head: MARKETING FOUNDATIONS AND APPLICATIONS Marketing Foundations and Applications In APA Style By University 1. Despite the importance of new product development to firms, managing new product development is difficult. Describe and discuss the criticisms of new product development. Product development is a business organization's growth strategy of offering new products to current market. This happens when business organization has a new product offering which suits the market it currently serves. A company may opt to pursue this strategy if it recognizes that it can enhance the value derived by its current customers by offering a new product or by modifying or upgrading its current products. Even though companies...
8 Pages(2000 words)Assignment

Foundations of Marketing

...1. With the ever-intensifying competition in the market, businessmen realised the need to segment the market and use the marketing mix (product, price, place, and promotions) to effectively sell their products. Market segmentation provides them focus in intensifying their marketing campaign to their key buyers. This effort will then minimise the unwanted costs and maximise the visibility and recall of the product to their intended consumers. In case of the chocolate industry producers have dynamically utilising the marketing mix to gain market dominance in some or most segments in the market. This is one of the reasons why chocolate firms produce a variety of products that caters to the diverse preferences, budget, and geographic...
5 Pages(1250 words)Essay

Marketing Foundations and Applications

...Running Head: MARKETING FOUNDATIONS AND APPLICATIONS Marketing Foundations and Applications In APA Style 1. Despite the importance of new product development to firms, managing new product development is difficult. Describe and discuss the criticisms of new product development. Product development is a business organization’s growth strategy of offering new products to current market. This happens when business organization has a new product offering which suits the market it currently serves. A company may opt to pursue this strategy if it recognizes that it can enhance the value derived by its current customers by offering a new product or by modifying or upgrading its current products. Even though companies especially...
8 Pages(2000 words)Assignment

Marketing and Managerial Foundations

Beats by Dre is a brand name for speakers and headphones produced by a company called Beats Electronics. Beats by Dre has influenced the headphone market and industry by creating successful premium headphone products. According to Dr. Dre, the brand’s focus on bass was motivated by the need to allow music listeners to listen to all the music. The popularity of Beats by Dre was driven by the firm’s marketing practices. The company focused on branding, endorsement deals and product placement. Dr. Dre and Jimmy Iovine use celebrities and other famous personalities for brand endorsement.
Beats by Dre headphones were conceptualized after Dre. Dre and Iovine identified a problem with the quality of audio products offered...
8 Pages(2000 words)Case Study

Marketing Communictions Strategies of the Col Drinks in the UK

Unfortunаtely for smаll soft drink compаnies such аs the Double- Colа Co., the prize of less thаn one percent mаrket shаre is won only by fighting а dаily bаttle for survivаl, especiаlly аgаinst industry giаnts Cocа- Colа аnd Pepsi- Colа.

The following investigаtion is а cаse study of the successes аnd fаilures of one smаll compаny in the soft drink wаrs. It is а testаment to the meаning of brаnds аnd the lengths thаt loyаl consumers go to keep Double- Colа аs their fаvorite beverаge. Аnd it is аn evаluаtion of how аdequаtely the current regulаtory environment serves the needs of these consumers аs well аs Double-Colаs owners аnd bottlers. It аddresses criticisms thаt the regulаtory environment permits аn uneven plаying...
19 Pages(4750 words)Case Study

Integrated Marketing Communications Programme for Crunchy Crunch Company

The Crunchy Crunch Company (CCC) has been in the business of making crisps and other snacks for many years. They want to build on their reputation for traditional health-conscious consumers. Therefore, they have made the brave decision to move away from the traditional products it has in its portfolio and are about to launch a range of healthy snacks. The brand name for this range is "Fit" to reflect the healthy nature of the products and the people consuming them. So far, four varieties will be available: Fit Fruit (Fruit and corn-based snack) Fit Quiche, Fit Frosty (a savory ice cream) and Fit Crackle (a crisp like product).

“According to the American Marketing Association, marketing research is the systematic g...
8 Pages(2000 words)Case Study

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

The Popularity of Mobile Phone Marketing

The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for a spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them into their marketing practices when they step into practical life. Not just those in the making, but it is essential for currently established marketers to be flexible for these current issues so as to provide the best mark...
10 Pages(2500 words)Term Paper

Marketing Research Plan: Old Navy

Gap’s credit ratings thereby limiting access to the capital market, international trade matters which may be disruptive of the supply chain, changes to its IT systems disruptive of operations, changes in the IT services agreement with IBM that can disrupt operations and produce adverse effects on financial results, international expansion through franchising and other arrangements may impair the value of its brands if unsuccessful, products are subject to risks associated with overseas outsourcing and manufacturing, and failure of vendors to adhere to Gap’s code of vendor conduct could harm the business. From available data in the 2007 Annual Report, both the Gap and Old Navy brands have exhibited declining net sales....
11 Pages(2750 words)Business Plan

Postmodern Marketing

The notion has been lingering around for almost a century. Hence, nowadays, it is ordinary for businesses, and public sector organizations, to take advantage of customer feedback as one of the contributions to their marketing techniques and public guiding principles. There is an insignificant sign of their being any decline in the need for market research. The concern is not about whether or not market research is valuable, but a concern of the process research proof should be interpreted (ibid).
Market researchers are at the present-day expected to better understand the entire customer experience. As firms persevere to establish an inclusive image of a customer’s interactions with the organization, hence also are resea...
13 Pages(3250 words)Assignment

Info-Point: Marketing of New Touch Screen Information Technology

The development of the new Info-Point technology, a stand-alone information module designed to offer the public information on tourism, local shopping, weather, and transportation, has created the opportunity to successfully market these information technologies to different UK cities. The entire marketing concept is to establish self-service information centers that offer a wide variety of regional information, utilizing an easy-to-use touch screen methodology to cater to a broad mass market of consumers. 

Touch screen interface systems are becoming more and more common in the UK and abroad. During a pilot experiment using touch screen information technology, the automotive manufacturer Lexus piloted an informatio...
10 Pages(2500 words)Report

Foundations of Marketing Theory: Marketing Analysis of Coca Cola

...Running Head: COCA COLA MARKETING ANALYSIS OF THE COMPANY Marketing Analysis of Coca Cola Table of Contents Table of Contents 1 Abstract 2 Storytelling Marketing: 5 References 13 Abstract Marketing is a major part of any company and it plays an essential role in the development and building of a brand image. In the recent times, the concentration on storytelling marketing has grown to a great extent and a number of companies are attempting to use this technique for marketing their products and to build a stronger relationship with the customers. The marketers look at several factors while deciding the technique to be used for the brand building activities. A few of the main elements of focus for the company include, customer value...
12 Pages(3000 words)Term Paper

E-Commerce Marketing Plan for Gap Inc

The business of the bleu is a web-based or ecommerce business that offers the customers the products from the outfit and accessorize from head to toe with five basic brands. Bleu is aimed at offering and meeting the customer’s requirements for a unique lifestyle. Currently, Bleu also established the business regarding the full range of “accessories and furnishings” for a business customer to individualize their home, with a unique style of living and wearing. This report will present detailed analysis of the Bleu ecommerce website marketing plan. This research and analysis report will present a comprehensive overview of the different areas of Bleu online marketing strategy implementation.

Bleu business...
10 Pages(2500 words)Case Study

Data Mining and Data Fusion in Direct Marketing

Marketing is a broad concept that includes all the activities regarding the target market, segmentation, positioning, product, price, promotion, and distribution. Marketing also includes the activities of selling the final products and providing after-sales services. Today marketing is done in various forms, but conceptually there are only two different forms of marketing, one is direct marketing and another one is indirect marketing. This report is all about direct marketing which is one of the oldest concepts of marketing. Since the present age is the age of information, it is quite expected that each and everything in business would be influenced by ‘information’. Direct marketing is not an exception. It is also inf...
6 Pages(1500 words)Coursework

Marketing of Services: Starbucks Company

The employees are also awarded stock options. Through this, their salary may rise by 14% of the gross pay. The stock investment plan allows the buyers to buy common stock of the company at a discount. They can get hold of it in 85% of the fair market value. The other fringe benefit that the company provides is that of “Future Roast” 401(K) Plans. The employer matches the employee’s contribution to this plan by adding from 25 to 150 percent of the first 4 percent of pay. It is depended on the length of the service.

All these benefits get reflected in the result of employee job satisfaction. In Starbucks, the Employee Job Satisfaction rate is 82% as per the report of Hewitt Associates Starbucks Partner V...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Foundations of Marketing for FREE!

Contact Us