The Essence of Consumer Behaviour - Personal Statement Example

The Company understood the values of me as a customer; I personally value sonny Xperia products and will go to any length to acquire one. The product always delivers and in many cases transforms my life. The marketing mix of the product was also in a place where all the feature s of the gadget were unique and suited exactly what I wanted; for starters, I needed a lighter tablet that I could easily carry around. Though the price was fairly high the product came with a discount of 10% and this highly motivated me to acquire the gadget.

The consumer behavior market segment was in a place where the gadget I acquired was more personal, it suited my age and the purpose I wanted. I personally wanted the tablet to help me in conducting research and completing my assignments.The company too, producing the gadget was also in line with the present-day lifestyle where technology is the order of the day and people are competing to better themselves in the field of technology and such improved state of tablets perfectly fall into the market segment with a bang.

As such with me buying the Sonny Xperia tablet, the Consumer behavior pattern was clearly in place.